# CWILL vs Pop Convert: popups, features and pricing compared
Compare CWILL / EcomSend and Pop Convert for Shopify signup campaigns, announcements, customer targeting and native email. One scales by new subscribers and sends; the other prices paid access by your Shopify plan.
- Page: https://popuppapa.com/cwill-vs-pop-convert/
- Published: 2026-10-22; updated: 2026-10-22
- CWILL review: https://popuppapa.com/reviews/cwill/index.md
- Pop Convert review: https://popuppapa.com/reviews/pop-convert/index.md
## What do you need your website to do next?
CWILL and Pop Convert both combine Shopify signup forms, standalone notices, prize wheels, customer targeting and email follow-up. Pop Convert adds AI-assisted popup design and confirmed popup A/B testing; CWILL offers unique per-subscription Shopify codes. Both provide revenue reporting and subscriber notifications.
Both can show a shipping notice without collecting an email. In CWILL, hide the signup fields and action buttons to leave a message with a close control. Its sticky discount bar remains a separate post-subscription format.
The subscriptions also grow differently. CWILL increases new-subscriber and sending allowances across tiers. Pop Convert ties paid pricing to the store’s Shopify plan, with account-specific Free limits and trial terms. The comparison below keeps those limits separate from the tools available in the editor.
## How the comparison works
15 rounds compare both platforms against the same 194 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded, with the source behind each verdict.
## Round 1: Formats & content
Weight: 9 points.
CWILL can show a standalone message by hiding signup fields and action buttons. It also offers a sidebar launcher and a sticky discount bar after subscription; that bar is separate from a general announcement shown to every visitor. Pop Convert combines smart bars with standalone announcements, countdowns and a floating button that reopens a popup. It can also trigger a follow-on campaign after another display closes or submits.
| Criterion | CWILL | Pop Convert | Evidence |
| --- | --- | --- | --- |
| Message | (+0.38) | (+0.38) | CWILL: [Message](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Message](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Flyby / slide-in | Not confirmed | Not confirmed | — |
| Promo bars | (+0.38) | (+0.38) | CWILL: [Promo bars](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Promo bars](https://apps.shopify.com/pop-convert), 2026-10-21 |
| Teasers | (+0.38) | (+0.38) | CWILL: [Teasers](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Teasers](https://app.pop-convert.com/new-pc/templates), 2026-10-22 |
| Content carousel | Not confirmed | Not confirmed | — |
| Eye-catching | Not confirmed | Not confirmed | — |
| Countdown | Not confirmed | (+0.75) | Pop Convert: [Countdown](https://app.pop-convert.com/new-pc/templates), 2026-10-22 |
| Dynamic text | (+0.75) | Not confirmed | CWILL: [Dynamic text](https://app.ecomsend.com/), 2026-10-22 |
| Mobile editor | Not confirmed | Not confirmed | — |
Round score: CWILL +1.88 (total 1.88), Pop Convert +1.88 (total 1.88).
## Round 2: Forms
Weight: 12.6 points.
CWILL adds phone capture, separate GDPR marketing and TCPA SMS consent fields, and double opt-in before revealing a reward. Pop Convert offers phone, text, text area, radio, dropdown and checkbox-group inputs, plus consent controls. CWILL is the clearer fit for the confirmed subscription-confirmation journey; Pop Convert offers more documented answer formats for collecting preferences or feedback alongside a signup.
| Criterion | CWILL | Pop Convert | Evidence |
| --- | --- | --- | --- |
| Email capture | (+0.16) | (+0.16) | CWILL: [Email capture](https://apps.shopify.com/ecomsend), 2026-10-05 · Pop Convert: [Email capture](https://apps.shopify.com/pop-convert), 2026-10-21 |
| SMS capture | Not confirmed | Not confirmed | — |
| Phone field | (+0.16) | (+0.16) | CWILL: [Phone field](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Phone field](https://app.pop-convert.com/new-pc/templates), 2026-10-22 |
| Single choice | Not confirmed | (+0.32) | Pop Convert: [Single choice](https://app.pop-convert.com/new-pc/templates), 2026-10-22 |
| Multiple choice | Not confirmed | (+0.32) | Pop Convert: [Multiple choice](https://app.pop-convert.com/new-pc/templates), 2026-10-22 |
| Free text | Not confirmed | (+0.32) | Pop Convert: [Free text](https://app.pop-convert.com/new-pc/templates), 2026-10-22 |
| Consent checkbox | (+0.81) · Consent checkbox: (+0.16) · Email marketing consent: (+0.32) · SMS marketing consent: (+0.32) | (+0.16) | CWILL: [Consent checkbox](https://app.ecomsend.com/), 2026-10-22; [Consent checkbox](https://app.ecomsend.com/), 2026-10-22; [Consent checkbox](https://app.ecomsend.com/), 2026-10-22; [Consent checkbox](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Consent checkbox](https://app.pop-convert.com/new-pc/templates), 2026-10-22; [Consent checkbox](https://app.pop-convert.com/new-pc/templates), 2026-10-22; [Consent checkbox](https://app.pop-convert.com/new-pc/templates), 2026-10-22; [Consent checkbox](https://app.pop-convert.com/new-pc/templates), 2026-10-22 |
| Hidden fields | Not confirmed | Not confirmed | — |
| Multi-step | Not confirmed | Not confirmed | — |
| Logic | Not confirmed | Not confirmed | — |
| Validation | Not confirmed | Not confirmed | — |
| CAPTCHA | Not confirmed | Not confirmed | — |
| Email double opt-in | (+0.32) | Not confirmed | CWILL: [Email double opt-in](https://app.ecomsend.com/), 2026-10-22 |
| Follow-up | (+1.13) · Follow-up: (+0.16) · After signup: (+0.16) · Email automation: (+0.16) · Email sequences: (+0.16) · Delays and branches: (+0.32) · Lifecycle triggers: (+0.16) | (+0.81) · Follow-up: (+0.16) · After signup: (+0.16) · Email automation: (+0.16) · Email sequences: (+0.16) · Lifecycle triggers: (+0.16) | CWILL: [Follow-up](https://app.ecomsend.com/), 2026-10-22; [Follow-up: After signup](https://app.ecomsend.com/), 2026-10-22; [Follow-up](https://app.ecomsend.com/), 2026-10-22; [Follow-up](https://app.ecomsend.com/), 2026-10-22; [Follow-up: Email automation](https://app.ecomsend.com/), 2026-10-22; [Follow-up: Email sequences](https://app.ecomsend.com/), 2026-10-22; [Follow-up: Delays and branches](https://app.ecomsend.com/), 2026-10-22; [Follow-up: Lifecycle triggers](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Follow-up](https://app.pop-convert.com/new-pc/emails), 2026-10-22; [Follow-up](https://app.pop-convert.com/new-pc/emails), 2026-10-22; [Follow-up](https://app.pop-convert.com/new-pc/emails), 2026-10-22; [Follow-up](https://app.pop-convert.com/new-pc/emails), 2026-10-22; [Follow-up](https://app.pop-convert.com/new-pc/emails), 2026-10-22; [Follow-up](https://app.pop-convert.com/new-pc/emails), 2026-10-22; [Follow-up](https://app.pop-convert.com/new-pc/emails), 2026-10-22; [Follow-up](https://app.pop-convert.com/new-pc/emails), 2026-10-22 |
Round score: CWILL +2.58 (total 4.46), Pop Convert +2.26 (total 4.14).
## Round 3: Surveys
Weight: 4.5 points.
CWILL’s confirmed form controls focus on subscriber capture, phone numbers and marketing consent. A signup incentive should not be treated as a survey system simply because it asks a visitor to interact before receiving an offer. Pop Convert supports text areas, radio groups, dropdowns and checkbox groups for feedback or preferences. These inputs extend a signup form, but conditional survey paths and calculated outcomes remain separate capabilities.
| Criterion | CWILL | Pop Convert | Evidence |
| --- | --- | --- | --- |
| Numeric rating | Not confirmed | Not confirmed | — |
| NPS | Not confirmed | Not confirmed | — |
| Star rating | Not confirmed | Not confirmed | — |
| Emoji rating | Not confirmed | Not confirmed | — |
| Binary rating | Not confirmed | Not confirmed | — |
| Quizzes | Not confirmed | Not confirmed | — |
Round score: CWILL +0 (total 4.46), Pop Convert +0 (total 4.14).
## Round 4: Gamification
Weight: 4.5 points.
Both tools offer a prize wheel with configurable reward probabilities. Pop Convert uses relative win ratios; CWILL documents a Chance control for each reward and can generate unique Shopify discount codes. A wheel label does not establish a losing outcome. Check probability settings separately from the reward and redemption rules; CWILL also offers email confirmation before revealing a reward.
| Criterion | CWILL | Pop Convert | Evidence |
| --- | --- | --- | --- |
| Spin the wheel | (+0.26) · Spin the wheel: (+0.13) · Prize weights: (+0.13) | (+0.26) · Spin the wheel: (+0.13) · Prize weights: (+0.13) | CWILL: [Spin the wheel](https://help.sendwill.cwill.com/en/articles/11959148-customize-your-popup), 2026-10-22; [Spin the wheel: Prize weights](https://help.sendwill.cwill.com/en/articles/11959148-customize-your-popup), 2026-10-22; [Spin the wheel](https://help.sendwill.cwill.com/en/articles/11959148-customize-your-popup), 2026-10-22 · Pop Convert: [Spin the wheel](https://app.pop-convert.com/new-pc/templates), 2026-10-22; [Spin the wheel](https://app.pop-convert.com/new-pc/templates), 2026-10-22; [Spin the wheel](https://app.pop-convert.com/new-pc/templates), 2026-10-22 |
| Slot machine | Not confirmed | Not confirmed | — |
| Plinko | Not confirmed | Not confirmed | — |
| Lottery ball | Not confirmed | Not confirmed | — |
| Claw machine | Not confirmed | Not confirmed | — |
| Scratch card | Not confirmed | Not confirmed | — |
| Pick a gift | Not confirmed | Not confirmed | — |
| Pick a card | Not confirmed | Not confirmed | — |
| Break the egg | Not confirmed | Not confirmed | — |
| Shake the tree | Not confirmed | Not confirmed | — |
| Memory cards | Not confirmed | Not confirmed | — |
| Treasure hunt | Not confirmed | Not confirmed | — |
| Learn to earn | Not confirmed | Not confirmed | — |
| Seasonal calendar | Not confirmed | Not confirmed | — |
| Daily offers | Not confirmed | Not confirmed | — |
Round score: CWILL +0.26 (total 4.72), Pop Convert +0.26 (total 4.4).
## Round 5: Targeting
Weight: 10.8 points.
CWILL supports selected pages, devices, country inclusion or exclusion, a scheduled period and limits on repeat display to non-subscribers. Its mobile exit intent uses an upward scroll of 5%. CWILL also targets new or returning visitors, Shopify tags and purchases in the last 60 days. Pop Convert offers B2B status, total spend and order count, and can launch a follow-on campaign after another display closes or submits. Choose around the actual audience and sequence your offer needs.
| Criterion | CWILL | Pop Convert | Evidence |
| --- | --- | --- | --- |
| Page targeting | (+0.23) | (+0.23) | CWILL: [Page targeting](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Page targeting](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Geo targeting | (+0.23) | (+0.23) | CWILL: [Geo targeting](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Geo targeting](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Device targeting | (+0.23) | (+0.23) | CWILL: [Device targeting](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Device targeting](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Audience targeting | (+1.13) · Audience targeting: (+0.23) · New/returning visitors: (+0.45) · Customer tags: (+0.23) · Order history: (+0.23) | (+1.13) · Audience targeting: (+0.23) · Customer tags: (+0.23) · Login status: (+0.45) · Order history: (+0.23) | CWILL: [Audience targeting](https://app.ecomsend.com/), 2026-10-22; [Audience targeting: New/returning visitors](https://app.ecomsend.com/), 2026-10-22; [Audience targeting](https://app.ecomsend.com/), 2026-10-22; [Audience targeting](https://app.ecomsend.com/), 2026-10-22; [Audience targeting](https://app.ecomsend.com/), 2026-10-22; [Audience targeting: Customer tags](https://app.ecomsend.com/), 2026-10-22; [Audience targeting](https://app.ecomsend.com/), 2026-10-22; [Audience targeting: Order history](https://app.ecomsend.com/), 2026-10-22; [Audience targeting](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Audience targeting](https://app.pop-convert.com/new-pc/), 2026-10-22; [Audience targeting](https://app.pop-convert.com/new-pc/), 2026-10-22; [Audience targeting](https://app.pop-convert.com/new-pc/), 2026-10-22; [Audience targeting](https://app.pop-convert.com/new-pc/), 2026-10-22; [Audience targeting](https://app.pop-convert.com/new-pc/), 2026-10-22; [Audience targeting](https://app.pop-convert.com/new-pc/), 2026-10-22; [Audience targeting](https://app.pop-convert.com/new-pc/), 2026-10-22; [Audience targeting](https://app.pop-convert.com/new-pc/), 2026-10-22; [Audience targeting](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Behavior triggers | (+1.13) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Page-load trigger: (+0.23) | (+1.13) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Page-load trigger: (+0.23) | CWILL: [Behavior triggers](https://app.ecomsend.com/), 2026-10-22; [Behavior triggers](https://app.ecomsend.com/), 2026-10-22; [Behavior triggers](https://app.ecomsend.com/), 2026-10-22; [Behavior triggers](https://app.ecomsend.com/), 2026-10-22; [Behavior triggers](https://app.ecomsend.com/), 2026-10-22; [Behavior triggers](https://app.ecomsend.com/), 2026-10-22; [Behavior triggers](https://app.ecomsend.com/), 2026-10-22; [Behavior triggers](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Behavior triggers](https://app.pop-convert.com/new-pc/), 2026-10-22; [Behavior triggers](https://app.pop-convert.com/new-pc/), 2026-10-22; [Behavior triggers](https://app.pop-convert.com/new-pc/), 2026-10-22; [Behavior triggers](https://app.pop-convert.com/new-pc/), 2026-10-22; [Behavior triggers](https://app.pop-convert.com/new-pc/), 2026-10-22; [Behavior triggers](https://app.pop-convert.com/new-pc/), 2026-10-22; [Behavior triggers](https://app.pop-convert.com/new-pc/), 2026-10-22; [Behavior triggers](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Click trigger | (+0.45) | Not confirmed | CWILL: [Click trigger](https://app.ecomsend.com/), 2026-10-22 |
| Scheduling | (+0.23) | (+0.23) | CWILL: [Scheduling](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Scheduling](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Frequency cap | (+0.23) | (+0.23) | CWILL: [Frequency cap](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Frequency cap](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Campaign control | (+0.23) | (+0.23) | CWILL: [Campaign control](https://help.sendwill.cwill.com/en/articles/11959175-manage-multiple-active-popups), 2026-10-22 · Pop Convert: [Campaign control](https://app.pop-convert.com/new-pc/), 2026-10-22 |
Round score: CWILL +4.05 (total 8.77), Pop Convert +3.6 (total 8).
## Round 6: Experiments
Weight: 6.3 points.
Pop Convert compares two saved campaigns in an A/B test on Growth / Unlimited. CWILL does not have an equivalent confirmed popup test workflow in the shared criteria. If the team plans regular tests of incentives or layouts, that is a practical reason to consider Pop Convert. Test availability still does not imply custom traffic weighting, automatic winners or a no-popup holdout.
| Criterion | CWILL | Pop Convert | Evidence |
| --- | --- | --- | --- |
| A/B testing | Not confirmed | (+1.4) · A/B testing: (+0.7) · Popup tests: (+0.7) | Pop Convert: [A/B testing](https://app.pop-convert.com/new-pc/), 2026-10-22; [A/B testing](https://app.pop-convert.com/new-pc/), 2026-10-22; [A/B testing](https://app.pop-convert.com/new-pc/), 2026-10-22; [A/B testing](https://app.pop-convert.com/new-pc/), 2026-10-22; [A/B testing](https://app.pop-convert.com/new-pc/), 2026-10-22; [A/B testing](https://app.pop-convert.com/new-pc/), 2026-10-22; [A/B testing](https://app.pop-convert.com/new-pc/), 2026-10-22; [A/B testing](https://app.pop-convert.com/new-pc/), 2026-10-22; [A/B testing](https://app.pop-convert.com/new-pc/), 2026-10-22 |
Round score: CWILL +0 (total 8.77), Pop Convert +1.4 (total 9.4).
## Round 7: Email & SMS
Weight: 4.5 points.
CWILL offers multi-email welcome sequences with delays and presets for unused discounts, abandoned carts, purchases and back-in-stock notices. Pro adds custom conditions and branching; Essential includes a custom sending domain and 5,000 monthly emails. Pop Convert also provides signup responses, delayed welcome sequences and store-event flows. Pop Convert’s paid offer lists unlimited emails. CWILL’s matrix includes presets on Free, although its Essential card presents them as an upgrade. Confirm sending access alongside the monthly allowance, especially when configuring an account that has not selected a paid plan.
| Criterion | CWILL | Pop Convert | Evidence |
| --- | --- | --- | --- |
| Email marketing | (+0.75) | (+0.75) | CWILL: [Email marketing](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Email marketing](https://app.pop-convert.com/new-pc/emails), 2026-10-22 |
| SMS marketing | Not confirmed | Not confirmed | — |
| Web push | Not confirmed | Not confirmed | — |
Round score: CWILL +0.75 (total 9.52), Pop Convert +0.75 (total 10.15).
## Round 8: Team & sites
Weight: 4.5 points.
Pop Convert’s account offers linking up to five additional Shopify stores under one billing account without separate linked-store charges; its public plan wording describes up to five stores. Confirm the applicable store total for your account. CWILL’s reviewed offer focuses on an individual store’s subscriber and sending allowances. Neither store coverage nor a higher email tier establishes granular staff permissions, so treat colleague access as a separate requirement.
| Criterion | CWILL | Pop Convert | Evidence |
| --- | --- | --- | --- |
| Workspaces | Not confirmed | (+1.13) · Workspaces: (+0.56) · Several sites: (+0.56) | Pop Convert: [Workspaces](https://app.pop-convert.com/new-pc/), 2026-10-22; [Workspaces: Several sites](https://app.pop-convert.com/new-pc/), 2026-10-22; [Workspaces](https://app.pop-convert.com/new-pc/), 2026-10-22; [Workspaces](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Team | Not confirmed | Not confirmed | — |
| Roles | Not confirmed | Not confirmed | — |
Round score: CWILL +0 (total 9.52), Pop Convert +1.13 (total 11.28).
## Round 9: Developer
Weight: 4.5 points.
CWILL connects new subscribers to Shopify Customers and can trigger Shopify Flow. This is a store automation route; it does not establish a separate interface for an external agent to edit or publish popup campaigns. Pop Convert posts form submissions to configured webhook URLs. Its AI assistant works inside the editor; outgoing lead delivery does not establish external campaign creation, editing or activation by an agent.
| Criterion | CWILL | Pop Convert | Evidence |
| --- | --- | --- | --- |
| HTTP API | Not confirmed | Not confirmed | — |
| Browser API | Not confirmed | Not confirmed | — |
| Webhooks | Not confirmed | (+0.38) | Pop Convert: [Webhooks](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| MCP server | Not confirmed | Not confirmed | — |
Round score: CWILL +0 (total 9.52), Pop Convert +0.38 (total 11.65).
## Round 10: Support
Weight: 1.8 points.
Both tools provide a live-chat channel. CWILL exposes chat in the app and advertises 24/7 support, with priority assistance on Premium. Pop Convert’s paid tiers list 24/7 live chat. Choose around the help required for setup and campaign operation, without interpreting either statement as a guaranteed response or resolution time.
| Criterion | CWILL | Pop Convert | Evidence |
| --- | --- | --- | --- |
| Chat support | (+0.9) | (+0.9) | CWILL: [Chat support](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Chat support](https://apps.shopify.com/pop-convert), 2026-10-21 |
Round score: CWILL +0.9 (total 10.42), Pop Convert +0.9 (total 12.55).
## Round 11: Editor & workflow
Weight: 5.4 points.
CWILL lets you build opt-in popups in a Free account and keep them switched off while configuring them. The next buying decision is usually subscriber capacity and email automation rather than access to an initial draft. Pop Convert generates editable copy and design from a prompt, then lets you refine the result visually. Save campaigns paused before publication. Free includes one AI generation; Growth / Unlimited includes unlimited generations.
| Criterion | CWILL | Pop Convert | Evidence |
| --- | --- | --- | --- |
| Free editor | (+0.39) | (+0.39) | CWILL: [Free editor](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Free editor](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Campaign drafts | (+0.39) | (+0.39) | CWILL: [Campaign drafts](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Campaign drafts](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Saved versions | Not confirmed | Not confirmed | — |
| AI popup assistant | Not confirmed | (+2.31) · AI popup assistant: (+0.77) · Copy: (+0.77) · Design: (+0.77) | Pop Convert: [AI popup assistant](https://app.pop-convert.com/new-pc/), 2026-10-22; [AI popup assistant](https://app.pop-convert.com/new-pc/), 2026-10-22; [AI popup assistant](https://app.pop-convert.com/new-pc/), 2026-10-22; [AI popup assistant](https://app.pop-convert.com/new-pc/), 2026-10-22 |
Round score: CWILL +0.77 (total 11.2), Pop Convert +3.09 (total 15.64).
## Round 12: Data & reporting
Weight: 4.5 points.
CWILL reports popup views, subscriptions, coupon usage and attributed revenue. Pop Convert’s email Flow Analytics reports sends, opens, clicks and revenue. Both can email the team when a visitor subscribes. Compare the same event and attribution window when judging campaign performance. Billing quantities such as new subscribers or sessions are separate from revenue reporting, and an analytics dashboard does not establish a downloadable lead export.
| Criterion | CWILL | Pop Convert | Evidence |
| --- | --- | --- | --- |
| Field mapping | Not confirmed | Not confirmed | — |
| Lead export | Not confirmed | Not confirmed | — |
| Scheduled reports | Not confirmed | Not confirmed | — |
| Revenue goals | (+0.32) | (+0.32) | CWILL: [Revenue goals](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Revenue goals](https://app.pop-convert.com/new-pc/emails), 2026-10-22 |
| Team notifications | (+0.64) · Team notifications: (+0.32) · Email: (+0.32) | (+0.64) · Team notifications: (+0.32) · Email: (+0.32) | CWILL: [Team notifications](https://app.ecomsend.com/), 2026-10-22; [Team notifications: Email](https://app.ecomsend.com/), 2026-10-22; [Team notifications](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Team notifications](https://app.pop-convert.com/new-pc/), 2026-10-22; [Team notifications: Email](https://app.pop-convert.com/new-pc/), 2026-10-22; [Team notifications](https://app.pop-convert.com/new-pc/), 2026-10-22 |
Round score: CWILL +0.96 (total 12.16), Pop Convert +0.96 (total 16.6).
## Round 13: Integrations
Weight: 4.5 points.
CWILL centres on Shopify Customers and Shopify Email, with a Get new subscribers trigger for Shopify Flow. Listing Klaviyo or Mailchimp as compatible does not establish a dedicated field-level connector. Pop Convert has an email-provider catalogue including Klaviyo, Omnisend and Mailchimp, plus HubSpot and submission webhooks. Choose CWILL for a store-native subscriber workflow; choose Pop Convert when a named external destination is part of the brief.
| Criterion | CWILL | Pop Convert | Evidence |
| --- | --- | --- | --- |
| Email | Shopify Customers, Shopify Email: Capture subscribers and make them available to the store’s email marketing. (+0.13) | Omnisend, Constant Contact, Brevo, Drip, ActiveCampaign, GetResponse, AWeber: Sync captured subscribers to a connected email marketing service. Mailchimp: Send subscribers collected by Shopify popups to Mailchimp through the app’s integration catalog. This connects onsite signup to your existing email marketing setup. Pop Convert also has its own welcome flows and email campaigns, so decide which system will deliver the signup reward and subsequent messages. Klaviyo: Send subscribers collected by Shopify popups to Klaviyo through the app’s integration catalog. Use this route when follow-up already lives in Klaviyo. Pop Convert’s own welcome flows and email campaigns are a separate option; choose where the reward and welcome sequence should run. (+0.13) | CWILL: [App listing](https://apps.shopify.com/ecomsend), 2026-10-05; [Flow setup](https://docs.ecomsend.com/get-started/integrate-with-shopify-flow.html), 2026-10-05 · Pop Convert: [Integration catalog](https://app.pop-convert.com/new-pc/integrations), 2026-10-22; [Email campaigns and flows](https://app.pop-convert.com/new-pc/emails), 2026-10-22 |
| SMS | Not confirmed | Not confirmed | — |
| CRM | Not confirmed | HubSpot: Add subscribers collected by Pop Convert to HubSpot CRM. This gives a Shopify signup a destination in your contact database, while Pop Convert handles the onsite campaign. Its native welcome emails are managed separately from the HubSpot connection. (+0.25) | Pop Convert: [Integration catalog](https://app.pop-convert.com/new-pc/integrations), 2026-10-22; [Email campaigns and flows](https://app.pop-convert.com/new-pc/emails), 2026-10-22 |
| Messaging | Not confirmed | Not confirmed | — |
| Customer lifecycle | Not confirmed | Not confirmed | — |
| Analytics | Not confirmed | Not confirmed | — |
| Advertising | Not confirmed | Not confirmed | — |
| Marketing tools | Klaviyo, Mailchimp, SMSBump, Privy: The app listing names these tools, but does not establish separate direct connectors or field-level sync behavior. (+0.25) | Not confirmed | CWILL: [App listing](https://apps.shopify.com/ecomsend), 2026-10-05; [Flow setup](https://docs.ecomsend.com/get-started/integrate-with-shopify-flow.html), 2026-10-05 |
| Store | Shopify Customers, Shopify Email: Capture subscribers and make them available to the store’s email marketing. (+0.25) | Not confirmed | CWILL: [App listing](https://apps.shopify.com/ecomsend), 2026-10-05; [Flow setup](https://docs.ecomsend.com/get-started/integrate-with-shopify-flow.html), 2026-10-05 |
| Product recommendations | Not confirmed | Not confirmed | — |
| Personalization | Not confirmed | Not confirmed | — |
| Reviews | Not confirmed | Not confirmed | — |
| Content | Not confirmed | Not confirmed | — |
| Custom forms | Not confirmed | Not confirmed | — |
| Data & validation | Not confirmed | Not confirmed | — |
| Spreadsheets | Not confirmed | Not confirmed | — |
| Automation | Shopify Flow: The documented Get new subscribers trigger can run workflows, such as adding a customer tag after an email subscription. (+0.13) | Webhooks: Post form submissions to configured external URLs. (+0.13) | CWILL: [App listing](https://apps.shopify.com/ecomsend), 2026-10-05; [Flow setup](https://docs.ecomsend.com/get-started/integrate-with-shopify-flow.html), 2026-10-05 · Pop Convert: [Integration catalog](https://app.pop-convert.com/new-pc/integrations), 2026-10-22; [Email campaigns and flows](https://app.pop-convert.com/new-pc/emails), 2026-10-22 |
| Custom connections | Not confirmed | Not confirmed | — |
Round score: CWILL +0.75 (total 12.91), Pop Convert +0.5 (total 17.1).
## Round 14: Shopify
Weight: 12.6 points.
Both create Shopify discounts. CWILL offers unique, single-use codes per subscription; Pop Convert creates fixed-amount, percentage and free-shipping codes, with further restrictions edited in Shopify. CWILL also hands new subscribers to Shopify Flow. Pop Convert uses customer tags, login state, B2B status, spend and order count for audiences, with signup tagging and store-event triggers. These audience and event controls are separate from applying a discount to checkout or adding a product to the cart.
| Criterion | CWILL | Pop Convert | Evidence |
| --- | --- | --- | --- |
| Storefront installation | A native Shopify app is available. (+0.39) | Add popup campaigns to a Shopify storefront through the native app. (+0.39) | CWILL: [Shopify evidence](https://apps.shopify.com/ecomsend), 2026-10-01 · Pop Convert: [Shopify evidence](https://apps.shopify.com/pop-convert), 2026-10-21 |
| Native Shopify app | A native app is available in the Shopify App Store. (+0.39) | Install Pop Convert from the Shopify App Store. (+0.39) | CWILL: [Shopify evidence](https://apps.shopify.com/ecomsend), 2026-10-01 · Pop Convert: [Shopify evidence](https://apps.shopify.com/pop-convert), 2026-10-21 |
| Built for Shopify | Built for Shopify badge confirmed by the site owner. (+0.79) | Not confirmed | CWILL: [App website](https://apps.shopify.com/ecomsend), 2026-10-13 |
| Shopify media assets | Not confirmed | Not confirmed | — |
| Shopify products and variants | Not confirmed | Not confirmed | — |
| Shopify collections | Not confirmed | Not confirmed | — |
| Shopify discount assets | Generate a unique, single-use Shopify discount per subscription: percentage, fixed amount or free shipping, with optional expiry. Existing Shopify codes can also be used. (+0.39) | Create fixed-amount, percentage or free-shipping discount codes from Pop Convert and sync them to Shopify. Edit further restrictions in Shopify admin. (+0.39) | CWILL: [Shopify evidence](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Shopify evidence](https://app.pop-convert.com/new-pc/coupons), 2026-10-22 |
| Shopify metafields and metaobjects | Not confirmed | Not confirmed | — |
| Shopify customer data | Use Shopify customer tags and a purchase in the last 60 days to select popup audiences. (+0.39) | Use Shopify login status, B2B status, customer tags, total spend and order count in audience conditions. (+0.39) | CWILL: [Shopify evidence](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Shopify evidence](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Shopify customer synchronization | Make captured subscribers available in Shopify Customers and Shopify Email. (+0.39) | Configure Shopify customer tags when a visitor submits a popup form. Delivery to Shopify has not been tested. (+0.39) | CWILL: [Shopify evidence](https://apps.shopify.com/ecomsend), 2026-10-05 · Pop Convert: [Shopify evidence](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Shopify events and triggers | Open a popup when a shopper adds an item to the cart. Native email presets react to cart abandonment, paid orders and stock availability; Shopify Flow can start on a new subscriber. (+0.39) | Trigger popups on add-to-cart and out-of-stock events; configure welcome, abandoned-cart and post-purchase email flows. (+0.39) | CWILL: [Shopify evidence](https://docs.ecomsend.com/get-started/integrate-with-shopify-flow.html), 2026-10-05; [Shopify evidence](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Shopify evidence](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Shopify audience and cart targeting | Target specific Shopify customer tags or the High-value preset for customers who ordered in the last 60 days. (+0.39) | Target logged-in Shopify customers by tags, B2B status, total spend or order count. (+0.39) | CWILL: [Shopify evidence](https://app.ecomsend.com/), 2026-10-22 · Pop Convert: [Shopify evidence](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Apply a Shopify discount | Not confirmed | Not confirmed | — |
| Add a Shopify product to cart | Not confirmed | Not confirmed | — |
| Buy now / direct checkout | Not confirmed | Not confirmed | — |
| Shopify Flow | Use the Get new subscribers trigger in Shopify Flow, for example to add customer tags. Install Flow and enable the workflow. (+0.79) | Not confirmed | CWILL: [Shopify evidence](https://docs.ecomsend.com/get-started/integrate-with-shopify-flow.html), 2026-10-05 |
Round score: CWILL +4.33 (total 17.24), Pop Convert +2.76 (total 19.86).
## Round 15: Pricing
Weight: 10 points.
CWILL Free includes 30 new subscribers and 2,000 emails with unlimited popup views. Essential is $11.90 monthly for 150 new subscribers and 5,000 emails; Pro is $29.90 for 500 and 20,000, with extra usage potentially charged. Pop Convert paid rates are $15, $29, $79 or $129 for Shopify Basic, Grow, Advanced or Plus. The account lists unlimited paid sessions, subscribers and emails. Its Free account allowance is 2,000 sessions, 100 subscribers and 250 emails monthly, higher than the public listing; use your account’s offer.
| Criterion | CWILL | Pop Convert | Evidence |
| --- | --- | --- | --- |
| A small website (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. One Shopify store; unlimited traffic and popup views. This capacity-only scenario collects no subscribers and sends no emails. (+1) | Not confirmed | CWILL: [Account pricing](https://app.ecomsend.com/pricing), 2026-10-22 |
| Visitors explore more pages (visitors / mo: 10,000, pageviews / mo: 60,000, website: 1) | $0 / mo · Free. One Shopify store; unlimited traffic and popup views. This capacity-only scenario collects no subscribers and sends no emails. (+1) | $15 / mo · Growth / Unlimited · Shopify Basic. Unlimited paid sessions cover this traffic workload. Rate assumes Shopify Basic. (+0) | CWILL: [Account pricing](https://app.ecomsend.com/pricing), 2026-10-22 · Pop Convert: [Account pricing](https://app.pop-convert.com/new-pc/pricing), 2026-10-22; [Account features](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| A higher-traffic website (visitors / mo: 50,000, pageviews / mo: 100,000, website: 1) | $0 / mo · Free. One Shopify store; unlimited traffic and popup views. This capacity-only scenario collects no subscribers and sends no emails. (+1) | $15 / mo · Growth / Unlimited · Shopify Basic. Unlimited paid sessions cover this traffic workload. Rate assumes Shopify Basic. (+0) | CWILL: [Account pricing](https://app.ecomsend.com/pricing), 2026-10-22 · Pop Convert: [Account pricing](https://app.pop-convert.com/new-pc/pricing), 2026-10-22; [Account features](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Two websites on one account (visitors / mo: 10,000 total, pageviews / mo: 20,000 total, websites: 2) | Not confirmed | $15 / mo · Growth / Unlimited · Shopify Basic. Account offer includes linked Shopify stores without separate billing and unlimited sessions. Rate assumes Shopify Basic. (+1) | Pop Convert: [Account pricing](https://app.pop-convert.com/new-pc/pricing), 2026-10-22; [Account features](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Launch popups without vendor branding (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | Not confirmed | — |
| Run a sale or promotion (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | Not confirmed | — |
| Improve popup conversion with A/B testing (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | $15 / mo · Growth / Unlimited · Shopify Basic. Two-campaign A/B testing with unlimited paid sessions and subscribers. Rate assumes Shopify Basic. (+1) | Pop Convert: [Account pricing](https://app.pop-convert.com/new-pc/pricing), 2026-10-22; [Account features](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Collect data and feedback with surveys, quizzes and forms (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | $15 / mo · Growth / Unlimited · Shopify Basic. Text and single-choice fields with unlimited paid subscribers and sessions. Rate assumes Shopify Basic. (+1) | Pop Convert: [Account pricing](https://app.pop-convert.com/new-pc/pricing), 2026-10-22; [Account features](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Signup plus an automated welcome email (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1, active contacts: 500, emails / mo: 1,000) | Not confirmed | $15 / mo · Growth / Unlimited · Shopify Basic. Signup-triggered welcome email with unlimited paid emails, subscribers and sessions. Rate assumes Shopify Basic. (+1) | Pop Convert: [Account pricing](https://app.pop-convert.com/new-pc/pricing), 2026-10-22; [Account features](https://app.pop-convert.com/new-pc/), 2026-10-22 |
| Popups and email marketing in one platform (visitors / mo: 5,000, pageviews / mo: 10,000, website: 1, active contacts: 500, emails / mo: 5,000) | Not confirmed | Not confirmed | — |
Round score: CWILL +3 (total 20.24), Pop Convert +4 (total 23.86).
## The final score
Choose CWILL for Shopify discounts, consent and double opt-in, targeted notices, welcome sequences and revenue reporting with unlimited popup views. Choose Pop Convert when AI-assisted design, popup A/B testing, follow-on campaigns or its wider external integration catalogue matters more. Compare subscriber and sending volume against CWILL’s allowances and the Pop Convert price attached to your Shopify plan.
| Round | CWILL | Pop Convert |
| --- | --- | --- |
| Formats & content | 1.88 | 1.88 |
| Forms | 2.58 | 2.26 |
| Surveys | 0 | 0 |
| Gamification | 0.26 | 0.26 |
| Targeting | 4.05 | 3.6 |
| Experiments | 0 | 1.4 |
| Email & SMS | 0.75 | 0.75 |
| Team & sites | 0 | 1.13 |
| Developer | 0 | 0.38 |
| Support | 0.9 | 0.9 |
| Editor & workflow | 0.77 | 3.09 |
| Data & reporting | 0.96 | 0.96 |
| Integrations | 0.75 | 0.5 |
| Shopify | 4.33 | 2.76 |
| Pricing | 3 | 4 |
| Total | 20.24 | 23.86 |
## What matters most to you?
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | CWILL | Pop Convert |
| --- | --- | --- |
| The overall feature set | 20.24 | 23.86 |
| Popups without email marketing | 22.37 | 25.87 |
| Collecting more leads | 23.88 | 23.24 |
| Popups and email marketing in one service | 19.77 | 19.87 |
| Running campaigns for my Shopify store | 29.52 | 22.56 |
| A/B testing and measuring results | — · Required capability unconfirmed | 33.26 |
| Creating and editing campaigns with AI | — · Required capability unconfirmed | 60.85 |
| Collecting data and feedback | — · Required capability unconfirmed | 27.04 |
| Working with a team or managing clients | — · Required capability unconfirmed | — · Required capability unconfirmed |
| Connecting AI agents to my workflow | — · Required capability unconfirmed | — · Required capability unconfirmed |
## How the comparison works
These scores are relative to CWILL and Pop Convert in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
1. **Relative scores, not universal ratings.** The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
2. **One shared pool of 100 points.** The 15 rounds cover 194 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
3. **How features earn points.** If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
4. **How prices earn points.** Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
5. **Which plans count.** Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
6. **How your priorities change the score.** A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.
## See also
- [Shopify popup apps](https://popuppapa.com/shopify-popup-apps/index.md): Place these two apps alongside other Shopify options for cart offers, customer capture and follow-up.
- [Popup tools for Klaviyo](https://popuppapa.com/klaviyo-popup-integrations/index.md): Compare external email routes when the store already sends through Klaviyo.
- [Promotional popups and announcement bars](https://popuppapa.com/promotional-popups/index.md): Build standalone store notices and offers alongside your signup campaigns.