# Elfsight vs Picreel: Two AI editors, two different lead workflows
Compare Elfsight Popup and Picreel for AI editing, conditional forms, sales handoff, exports, branding and annual commitments.
- Page: https://popuppapa.com/elfsight-vs-picreel/
- Published: 2026-11-03; updated: 2026-11-03
- Elfsight review: https://popuppapa.com/reviews/elfsight/index.md
- Picreel review: https://popuppapa.com/reviews/picreel/index.md
## What do you need your website to do next?
A request for a new popup is easy to write. Checking the result is where these products diverge. Elfsight generated a form with an email field, consent and topic choices, but used radio buttons where a dropdown had been requested. Picreel added the new heading requested in our test while leaving the original offer visible.
Beyond the editor, Elfsight offers a short route from a form block to a spreadsheet or Mailchimp. Picreel offers page and audience rules for promotional campaigns and can export leads for sales. Those paths are worth comparing before choosing an AI assistant.
## How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded, with the source behind each verdict.
## Round 1: Formats & content
Weight: 9 points.
Elfsight can show information with text, an image and a close control, without a form or action button. It also includes a timer and element-level device visibility. Announcement Bar is a separate Elfsight app. Picreel builds promotional and lead-capture campaigns with animated entrances. Business adds countdowns and gamification. A message with a destination button can announce an update without requiring an email signup.
| Criterion | Elfsight | Picreel | Evidence |
| --- | --- | --- | --- |
| Message | (+0.64) | Not confirmed | Elfsight: [Message](https://dash.elfsight.com/apps/popup), 2026-10-22 · Picreel: [Message](https://www.picreel.com/blog/announcement-popup-in-wordpress/), 2026-09-30 |
| Flyby / slide-in | Not confirmed | Not confirmed | — |
| Promo bars | Not confirmed | Not confirmed | — |
| Teasers | Not confirmed | Not confirmed | — |
| Content carousel | Not confirmed | Not confirmed | — |
| Eye-catching | Not confirmed | (+1.29) · Eye-catching: (+0.64) · Entrance animation: (+0.64) | Picreel: [Eye-catching](https://app.picreel.com/), 2026-10-22; [Eye-catching](https://app.picreel.com/), 2026-10-22; [Eye-catching](https://app.picreel.com/), 2026-10-22; [Eye-catching](https://app.picreel.com/), 2026-10-22 |
| Countdown | (+0.32) | (+0.32) | Elfsight: [Countdown](https://help.elfsight.com/article/1681-getting-started-with-popup), 2026-09-29 · Picreel: [Countdown](https://www.picreel.com/pricing/), 2026-09-29 |
| Button link | (+0.32) | (+0.32) | Elfsight: [Button link](https://elfsight.com/popup-widget/pricing/), 2026-10-26 · Picreel: [Button link](https://help.picreel.com/overlays/traffic-redirect), 2026-10-26 |
| Copy coupon | Not confirmed | Not confirmed | — |
| Dynamic text | Not confirmed | (+0.64) | Picreel: [Dynamic text](https://help.picreel.com/Personalization/dynamic-onsite-text), 2026-11-03 |
| Mobile editor | (+0.64) | Not confirmed | Elfsight: [Mobile editor](https://dash.elfsight.com/apps/popup), 2026-10-22 |
Round score: Elfsight +1.93 (total 1.93), Picreel +2.57 (total 2.57).
## Round 2: Forms
Weight: 12.6 points.
Elfsight can reveal a field based on an earlier answer, useful when a quote needs different details for different services. Picreel can carry hidden context with an enquiry and show a second offer screen. Elfsight supports phone, text, hidden, choice and dropdown fields, multiple selections, consent and required inputs. Conditional visibility can show a field based on another answer. Picreel provides phone, written-answer, choice, consent and hidden inputs. Its practical role is a straightforward lead form rather than a full contact-and-follow-up workspace.
| Criterion | Elfsight | Picreel | Evidence |
| --- | --- | --- | --- |
| Email capture | (+0.16) | (+0.16) | Elfsight: [Email capture](https://help.elfsight.com/article/438-where-to-find-your-popup-submissions), 2026-10-05 · Picreel: [Email capture](https://www.picreel.com/integrations/), 2026-10-05 |
| SMS capture | Not confirmed | Not confirmed | — |
| Phone field | (+0.16) | (+0.16) | Elfsight: [Phone field](https://dash.elfsight.com/apps/popup), 2026-10-22 · Picreel: [Phone field](https://app.picreel.com/), 2026-10-22 |
| Single choice | (+0.16) | (+0.16) | Elfsight: [Single choice](https://dash.elfsight.com/apps/popup), 2026-10-22 · Picreel: [Single choice](https://app.picreel.com/), 2026-10-22 |
| Multiple choice | (+0.32) | Not confirmed | Elfsight: [Multiple choice](https://dash.elfsight.com/apps/popup), 2026-10-22 |
| Free text | (+0.16) | (+0.16) | Elfsight: [Free text](https://help.elfsight.com/article/1536-how-to-make-form-appear-as-a-popup), 2026-09-29 · Picreel: [Free text](https://app.picreel.com/), 2026-10-22 |
| Consent checkbox | (+0.16) | (+0.16) | Elfsight: [Consent checkbox](https://dash.elfsight.com/apps/popup), 2026-10-22; [Consent checkbox](https://dash.elfsight.com/apps/popup), 2026-10-22; [Consent checkbox](https://dash.elfsight.com/apps/popup), 2026-10-22; [Consent checkbox](https://dash.elfsight.com/apps/popup), 2026-10-22 · Picreel: [Consent checkbox](https://app.picreel.com/), 2026-10-22; [Consent checkbox](https://app.picreel.com/), 2026-10-22; [Consent checkbox](https://app.picreel.com/), 2026-10-22; [Consent checkbox](https://app.picreel.com/), 2026-10-22 |
| Hidden fields | (+0.16) | (+0.16) | Elfsight: [Hidden fields](https://dash.elfsight.com/apps/popup), 2026-10-22 · Picreel: [Hidden fields](https://app.picreel.com/), 2026-10-22 |
| Multi-step | Not confirmed | (+0.65) · Multi-step: (+0.32) · Popup steps: (+0.32) | Picreel: [Multi-step](https://help.picreel.com/overlays/two-steps), 2026-11-03; [Multi-step](https://help.picreel.com/overlays/two-steps), 2026-11-03; [Multi-step](https://help.picreel.com/overlays/two-steps), 2026-11-03 |
| Logic | (+0.65) · Logic: (+0.32) · Field logic: (+0.32) | Not confirmed | Elfsight: [Logic](https://dash.elfsight.com/apps/popup), 2026-10-22; [Logic](https://dash.elfsight.com/apps/popup), 2026-10-22; [Logic](https://dash.elfsight.com/apps/popup), 2026-10-22; [Logic](https://dash.elfsight.com/apps/popup), 2026-10-22; [Logic](https://dash.elfsight.com/apps/popup), 2026-10-22 |
| Validation | (+0.32) · Validation: (+0.16) · Required fields: (+0.16) | (+0.32) · Validation: (+0.16) · Required fields: (+0.16) | Elfsight: [Validation](https://dash.elfsight.com/apps/popup), 2026-10-22; [Validation](https://dash.elfsight.com/apps/popup), 2026-10-22; [Validation](https://dash.elfsight.com/apps/popup), 2026-10-22; [Validation](https://dash.elfsight.com/apps/popup), 2026-10-22; [Validation](https://dash.elfsight.com/apps/popup), 2026-10-22; [Validation](https://dash.elfsight.com/apps/popup), 2026-10-22; [Validation](https://dash.elfsight.com/apps/popup), 2026-10-22; [Validation](https://dash.elfsight.com/apps/popup), 2026-10-22; [Validation](https://dash.elfsight.com/apps/popup), 2026-10-22; [Validation](https://dash.elfsight.com/apps/popup), 2026-10-22 · Picreel: [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22 |
| CAPTCHA | Not confirmed | Not confirmed | — |
| Email double opt-in | Not confirmed | Not confirmed | — |
| Follow-up | (+0.65) · Follow-up: (+0.32) · After a response: (+0.32) | Not confirmed | Elfsight: [Follow-up](https://community.elfsight.com/t/forms-popup-take-care-of-your-clients-submissions-with-autoresponder/7928), 2026-11-03; [Follow-up](https://community.elfsight.com/t/forms-popup-take-care-of-your-clients-submissions-with-autoresponder/7928), 2026-11-03; [Follow-up](https://community.elfsight.com/t/forms-popup-take-care-of-your-clients-submissions-with-autoresponder/7928), 2026-11-03; [Follow-up](https://community.elfsight.com/t/forms-popup-take-care-of-your-clients-submissions-with-autoresponder/7928), 2026-11-03; [Follow-up](https://community.elfsight.com/t/forms-popup-take-care-of-your-clients-submissions-with-autoresponder/7928), 2026-11-03; [Follow-up](https://community.elfsight.com/t/forms-popup-take-care-of-your-clients-submissions-with-autoresponder/7928), 2026-11-03; [Follow-up](https://community.elfsight.com/t/forms-popup-take-care-of-your-clients-submissions-with-autoresponder/7928), 2026-11-03; [Follow-up](https://community.elfsight.com/t/forms-popup-take-care-of-your-clients-submissions-with-autoresponder/7928), 2026-11-03 |
Round score: Elfsight +2.91 (total 4.84), Picreel +1.94 (total 4.51).
## Round 3: Surveys
Weight: 4.5 points.
Elfsight forms offer text, choice and dropdown fields, multiple selection and conditional field visibility. This supports questions that depend on earlier answers, while result scoring and product recommendations are separate requirements. Picreel forms include written answers, radio buttons and dropdowns. These can capture a preference during signup, but do not by themselves establish a recommendation quiz, score calculation or branching survey.
| Criterion | Elfsight | Picreel | Evidence |
| --- | --- | --- | --- |
| Numeric rating | Not confirmed | Not confirmed | — |
| NPS | Not confirmed | Not confirmed | — |
| Star rating | Not confirmed | Not confirmed | — |
| Emoji rating | Not confirmed | Not confirmed | — |
| Binary rating | Not confirmed | Not confirmed | — |
| Quizzes | Not confirmed | Not confirmed | — |
Round score: Elfsight +0 (total 4.84), Picreel +0 (total 4.51).
## Round 4: Gamification
Weight: 4.5 points.
Elfsight sells Spinning Wheel separately. The Popup subscription covers its own content and form blocks. Picreel places games on Business. Compare game selection and prize controls with that tier rather than the Essentials entry offer.
| Criterion | Elfsight | Picreel | Evidence |
| --- | --- | --- | --- |
| Spin the wheel | Not confirmed | (+0.26) | Picreel: [Spin the wheel](https://www.picreel.com/blog/spin-to-win-wheel-popups/), 2026-10-08; [Spin the wheel](https://www.picreel.com/blog/spin-to-win-wheel-popups/), 2026-10-08; [Spin the wheel](https://www.picreel.com/blog/spin-to-win-wheel-popups/), 2026-10-08 |
| Slot machine | Not confirmed | Not confirmed | — |
| Plinko | Not confirmed | Not confirmed | — |
| Lottery ball | Not confirmed | Not confirmed | — |
| Claw machine | Not confirmed | Not confirmed | — |
| Scratch card | Not confirmed | Not confirmed | — |
| Pick a gift | Not confirmed | Not confirmed | — |
| Pick a card | Not confirmed | Not confirmed | — |
| Break the egg | Not confirmed | Not confirmed | — |
| Shake the tree | Not confirmed | Not confirmed | — |
| Memory cards | Not confirmed | Not confirmed | — |
| Treasure hunt | Not confirmed | Not confirmed | — |
| Learn to earn | Not confirmed | Not confirmed | — |
| Seasonal calendar | Not confirmed | Not confirmed | — |
| Daily offers | Not confirmed | Not confirmed | — |
Round score: Elfsight +0 (total 4.84), Picreel +0.26 (total 4.77).
## Round 5: Targeting
Weight: 10.8 points.
Elfsight combines page and device rules with scheduling, frequency, page-load, delay, scroll, exit and element-click triggers. Elements can have separate desktop and mobile visibility. Picreel provides URL inclusion and exclusion, device and country rules, new or returning visitor conditions and cookies. Exit, delay, scroll and CSS-selector clicks control the opening moment, with repeat display from once to monthly.
| Criterion | Elfsight | Picreel | Evidence |
| --- | --- | --- | --- |
| Page targeting | (+0.23) | (+0.23) | Elfsight: [Page targeting](https://elfsight.com/popup-widget/features/), 2026-09-30 · Picreel: [Page targeting](https://app.picreel.com/), 2026-10-22 |
| Geo targeting | Not confirmed | (+0.45) | Picreel: [Geo targeting](https://app.picreel.com/), 2026-10-22 |
| Device targeting | (+0.23) | (+0.23) | Elfsight: [Device targeting](https://dash.elfsight.com/apps/popup), 2026-10-22 · Picreel: [Device targeting](https://app.picreel.com/), 2026-10-22 |
| Audience targeting | Not confirmed | (+0.9) · Audience targeting: (+0.45) · New/returning visitors: (+0.45) | Picreel: [Audience targeting](https://app.picreel.com/), 2026-10-22; [Audience targeting](https://app.picreel.com/), 2026-10-22; [Audience targeting](https://app.picreel.com/), 2026-10-22; [Audience targeting](https://app.picreel.com/), 2026-10-22; [Audience targeting](https://app.picreel.com/), 2026-10-22; [Audience targeting](https://app.picreel.com/), 2026-10-22; [Audience targeting](https://app.picreel.com/), 2026-10-22; [Audience targeting](https://app.picreel.com/), 2026-10-22; [Audience targeting](https://app.picreel.com/), 2026-10-22 |
| Behavior triggers | (+1.35) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Page-load trigger: (+0.45) | (+0.9) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) | Elfsight: [Behavior triggers](https://dash.elfsight.com/apps/popup), 2026-10-22; [Behavior triggers](https://dash.elfsight.com/apps/popup), 2026-10-22; [Behavior triggers](https://dash.elfsight.com/apps/popup), 2026-10-22; [Behavior triggers](https://dash.elfsight.com/apps/popup), 2026-10-22; [Behavior triggers](https://dash.elfsight.com/apps/popup), 2026-10-22; [Behavior triggers](https://dash.elfsight.com/apps/popup), 2026-10-22; [Behavior triggers](https://dash.elfsight.com/apps/popup), 2026-10-22; [Behavior triggers](https://dash.elfsight.com/apps/popup), 2026-10-22 · Picreel: [Behavior triggers](https://app.picreel.com/), 2026-10-22; [Behavior triggers](https://app.picreel.com/), 2026-10-22; [Behavior triggers](https://app.picreel.com/), 2026-10-22; [Behavior triggers](https://app.picreel.com/), 2026-10-22; [Behavior triggers](https://app.picreel.com/), 2026-10-22; [Behavior triggers](https://app.picreel.com/), 2026-10-22; [Behavior triggers](https://app.picreel.com/), 2026-10-22; [Behavior triggers](https://app.picreel.com/), 2026-10-22 |
| Click trigger | (+0.23) | (+0.23) | Elfsight: [Click trigger](https://dash.elfsight.com/apps/popup), 2026-10-22 · Picreel: [Click trigger](https://app.picreel.com/), 2026-10-22 |
| Scheduling | (+0.45) | Not confirmed | Elfsight: [Scheduling](https://dash.elfsight.com/apps/popup), 2026-10-22 |
| Frequency cap | (+0.23) | (+0.23) | Elfsight: [Frequency cap](https://elfsight.com/popup-widget/features/), 2026-09-30 · Picreel: [Frequency cap](https://app.picreel.com/), 2026-10-22 |
| Campaign control | Not confirmed | Not confirmed | — |
Round score: Elfsight +2.7 (total 7.54), Picreel +3.15 (total 7.92).
## Round 6: Experiments
Weight: 6.3 points.
If the job is maintaining a few factual notices, the lack of a confirmed experiment workflow may be less important than the widget count and required display controls. Picreel’s trial lets you select two to five campaigns for a comparison test. Its public Free overview and paid tier descriptions disagree on access, with the detailed list placing A/B testing in Enterprise.
| Criterion | Elfsight | Picreel | Evidence |
| --- | --- | --- | --- |
| A/B testing | Not confirmed | (+1.4) · A/B testing: (+0.7) · Popup tests: (+0.7) | Picreel: [A/B testing](https://app.picreel.com/), 2026-10-22; [A/B testing](https://app.picreel.com/), 2026-10-22; [A/B testing](https://app.picreel.com/), 2026-10-22; [A/B testing](https://app.picreel.com/), 2026-10-22; [A/B testing](https://app.picreel.com/), 2026-10-22; [A/B testing](https://app.picreel.com/), 2026-10-22; [A/B testing](https://app.picreel.com/), 2026-10-22; [A/B testing](https://app.picreel.com/), 2026-10-22; [A/B testing](https://app.picreel.com/), 2026-10-22 |
Round score: Elfsight +0 (total 7.54), Picreel +1.4 (total 9.32).
## Round 7: Email & SMS
Weight: 4.5 points.
A Popup form can send an autoresponder email and forward the signup to Mailchimp. A newsletter series runs in the connected mailing service. Picreel sends captured leads to external email services, so the chosen destination is part of the workflow.
| Criterion | Elfsight | Picreel | Evidence |
| --- | --- | --- | --- |
| Email marketing | Not confirmed | Not confirmed | — |
| SMS marketing | Not confirmed | Not confirmed | — |
| Web push | Not confirmed | Not confirmed | — |
Round score: Elfsight +0 (total 7.54), Picreel +0 (total 9.32).
## Round 8: Team & sites
Weight: 4.5 points.
Elfsight Pro includes one collaborator and three projects; Premium includes three collaborators and nine projects with project-only sharing. Project members cannot create or delete widgets or manage billing, and custom project roles are not supported. Picreel Business lists five domains and unlimited users. Read-only users can inspect campaigns, leads and tests without access to billing or account settings.
| Criterion | Elfsight | Picreel | Evidence |
| --- | --- | --- | --- |
| Workspaces | (+1.13) · Workspaces: (+0.56) · Projects: (+0.56) | Not confirmed | Elfsight: [Workspaces](https://help.elfsight.com/article/1513-sharing-access-to-your-widgets-with-collaborators), 2026-09-29; [Workspaces](https://help.elfsight.com/article/1513-sharing-access-to-your-widgets-with-collaborators), 2026-09-29; [Workspaces](https://help.elfsight.com/article/1513-sharing-access-to-your-widgets-with-collaborators), 2026-09-29; [Workspaces](https://help.elfsight.com/article/1513-sharing-access-to-your-widgets-with-collaborators), 2026-09-29 |
| Team | (+0.28) | (+0.28) | Elfsight: [Team](https://help.elfsight.com/article/1513-sharing-access-to-your-widgets-with-collaborators), 2026-09-29; [Team](https://help.elfsight.com/article/1513-sharing-access-to-your-widgets-with-collaborators), 2026-09-29 · Picreel: [Team](https://www.picreel.com/pricing/), 2026-09-29; [Team](https://www.picreel.com/pricing/), 2026-09-29 |
| Roles | (+0.28) | (+0.84) · Roles: (+0.28) · Billing access controls: (+0.56) | Elfsight: [Roles](https://help.elfsight.com/article/1513-sharing-access-to-your-widgets-with-collaborators), 2026-09-29; [Roles](https://help.elfsight.com/article/1513-sharing-access-to-your-widgets-with-collaborators), 2026-09-29 · Picreel: [Roles](https://help.picreel.com/billing-and-accounts/read-only), 2026-11-03; [Roles](https://help.picreel.com/billing-and-accounts/read-only), 2026-11-03 |
Round score: Elfsight +1.69 (total 9.22), Picreel +1.13 (total 10.45).
## Round 9: Developer
Weight: 4.5 points.
Elfsight forwards form responses to a supplied endpoint and supports automation connections. These submission routes move visitor data; they do not establish external control over widget configuration or publication. Picreel provides a Webhook integration for lead delivery, while its published Enterprise offer lists API access and callbacks. Match the required operation to the plan; sending a lead is different from creating a campaign externally.
| Criterion | Elfsight | Picreel | Evidence |
| --- | --- | --- | --- |
| HTTP API | Not confirmed | (+0.38) | Picreel: [HTTP API](https://www.picreel.com/pricing/), 2026-11-03; [HTTP API](https://www.picreel.com/pricing/), 2026-11-03; [HTTP API](https://www.picreel.com/pricing/), 2026-11-03; [HTTP API](https://www.picreel.com/pricing/), 2026-11-03; [HTTP API](https://www.picreel.com/pricing/), 2026-11-03 |
| Browser API | (+0.38) | Not confirmed | Elfsight: [Browser API](https://community.elfsight.com/t/popup-use-show-api-method-to-create-custom-triggers-via-custom-js/19400), 2026-11-03 |
| Webhooks | (+0.19) | (+0.19) | Elfsight: [Webhooks](https://help.elfsight.com/article/1615-using-webhooks-in-your-form-widget), 2026-11-03 · Picreel: [Webhooks](https://help.picreel.com/integrate-picreel-with-webhooks), 2026-10-16 |
| MCP server | Not confirmed | Not confirmed | — |
Round score: Elfsight +0.56 (total 9.79), Picreel +0.56 (total 11.01).
## Round 10: Support
Weight: 1.8 points.
Basic lists basic support, Pro adds priority support and Premium includes live chat. Picreel Enterprise lists 24/7 chat, email and phone support, an account manager and training. Those services should not be attached to the Essentials entry price.
| Criterion | Elfsight | Picreel | Evidence |
| --- | --- | --- | --- |
| Chat support | Not confirmed | Not confirmed | — |
Round score: Elfsight +0 (total 9.79), Picreel +0 (total 11.01).
## Round 11: Editor & workflow
Weight: 5.4 points.
The AI assistant generates editable text and form blocks. In our draft it labelled consent as required while leaving the actual required-field control off. Layout and style have separate editor settings. Picreel lets you edit copy and layout through ProProfs AI, save a campaign switched off and activate it separately. Trial access can expose controls from higher tiers, so choose the paid package around the tools required for ongoing campaigns.
| Criterion | Elfsight | Picreel | Evidence |
| --- | --- | --- | --- |
| Free editor | Not confirmed | Not confirmed | — |
| Campaign drafts | Not confirmed | (+0.77) | Picreel: [Campaign drafts](https://app.picreel.com/), 2026-10-22 |
| Saved versions | Not confirmed | Not confirmed | — |
| AI popup assistant | (+0.77) · AI popup assistant: (+0.39) · Copy: (+0.39) | (+1.54) · AI popup assistant: (+0.39) · Copy: (+0.39) · Design: (+0.77) | Elfsight: [AI popup assistant](https://dash.elfsight.com/apps/popup), 2026-11-03; [AI popup assistant](https://dash.elfsight.com/apps/popup), 2026-11-03; [AI popup assistant](https://dash.elfsight.com/apps/popup), 2026-11-03; [AI popup assistant](https://dash.elfsight.com/apps/popup), 2026-11-03 · Picreel: [AI popup assistant](https://www.picreel.com/features/ai-popup-builder/), 2026-11-03; [AI popup assistant](https://www.picreel.com/features/ai-popup-builder/), 2026-11-03; [AI popup assistant](https://www.picreel.com/features/ai-popup-builder/), 2026-11-03; [AI popup assistant](https://www.picreel.com/features/ai-popup-builder/), 2026-11-03 |
Round score: Elfsight +0.77 (total 10.56), Picreel +2.31 (total 13.33).
## Round 12: Data & reporting
Weight: 4.5 points.
Both products can export responses or leads. Picreel Enterprise also supports pushing enrichment data back through its lead API. A team working from a Google Sheet may only need Elfsight’s direct submission route. For a notice with no action button, use delivery and audience context rather than treating a missing click as failure. For a signup, keep submissions and downstream contact delivery distinct from the load count. Picreel can export captured leads as CSV or Excel. Google Analytics provides a separate event-reporting route, while Enterprise offers lead retrieval and enrichment through its API.
| Criterion | Elfsight | Picreel | Evidence |
| --- | --- | --- | --- |
| Field mapping | Not confirmed | (+0.64) | Picreel: [Field mapping](https://www.picreel.com/pricing/), 2026-11-03 |
| Lead export | (+0.32) | (+0.32) | Elfsight: [Lead export](https://help.elfsight.com/article/438-where-to-find-your-popup-submissions), 2026-11-03 · Picreel: [Lead export](https://help.picreel.com/leads/leads-csv), 2026-11-03 |
| Scheduled reports | Not confirmed | Not confirmed | — |
| Revenue goals | Not confirmed | Not confirmed | — |
| Team notifications | Not confirmed | Not confirmed | — |
Round score: Elfsight +0.32 (total 10.88), Picreel +0.96 (total 14.29).
## Round 13: Integrations
Weight: 4.5 points.
Elfsight Popup can send form entries directly to Mailchimp or post them to a webhook. A site using another mailing platform can route the submission through an automation service. Picreel lists email platforms, HubSpot and Salesforce, with Zapier extending the available destinations; Enterprise lists API access, callbacks and webhooks.
| Criterion | Elfsight | Picreel | Evidence |
| --- | --- | --- | --- |
| Email | Mailchimp: Authorize Mailchimp from the Popup form block. Signups arrive under Audience → All contacts; audience management and follow-up emails remain in Mailchimp. (+0.13) | ActiveCampaign, Constant Contact, Marketo, AWeber: Send contact information collected by Picreel campaigns to an external marketing platform. The connection handles lead delivery; newsletters and sales follow-up run in the receiving service. Klaviyo: Picreel lists Klaviyo, but its setup link leads to Zapier instructions. Confirm the direct or bridge route, receiving list and supported fields before planning follow-up. Mailchimp: Enter the API key and list ID, then assign the Picreel campaign. The connection sends both previously collected leads and future submissions to that audience. (+0.13) | Elfsight: [Popup submissions](https://help.elfsight.com/article/438-where-to-find-your-popup-submissions), 2026-10-22; [Mailchimp setup](https://help.elfsight.com/article/1026-how-to-integrate-your-popup-widget-with-mailchimp), 2026-10-22; [Popup plans](https://elfsight.com/popup-widget/pricing/), 2026-10-22 · Picreel: [Connection setup](https://www.picreel.com/blog/picreel-email-integrations-how-to-connect-mailchimp-aweber-constantcontact/), 2026-10-23; [Integration catalogue](https://www.picreel.com/integrations/), 2026-10-23; [Connection overview](https://www.picreel.com/blog/interstitial-popup/), 2026-10-23; [Zapier](https://www.picreel.com/integrations/zapier/), 2026-10-23; [Plan access](https://www.picreel.com/pricing/), 2026-10-23; [HubSpot setup](https://www.picreel.com/integrations/hubspot/), 2026-10-23; [Klaviyo setup](https://www.picreel.com/integrations/klaviyo/), 2026-10-23; [Klaviyo setup](https://help.picreel.com/leads/integrate-zapier), 2026-10-23 |
| SMS | Not confirmed | Not confirmed | — |
| CRM | Not confirmed | Salesforce: Send contact information collected by Picreel campaigns to Salesforce for sales follow-up. HubSpot: Send captured email, name and phone to HubSpot for sales follow-up. Specific form submissions and custom-property mapping need separate confirmation. (+0.25) | Picreel: [Connection setup](https://www.picreel.com/blog/picreel-email-integrations-how-to-connect-mailchimp-aweber-constantcontact/), 2026-10-23; [Integration catalogue](https://www.picreel.com/integrations/), 2026-10-23; [Connection overview](https://www.picreel.com/blog/interstitial-popup/), 2026-10-23; [Zapier](https://www.picreel.com/integrations/zapier/), 2026-10-23; [Plan access](https://www.picreel.com/pricing/), 2026-10-23; [HubSpot setup](https://www.picreel.com/integrations/hubspot/), 2026-10-23; [Klaviyo setup](https://www.picreel.com/integrations/klaviyo/), 2026-10-23; [Klaviyo setup](https://help.picreel.com/leads/integrate-zapier), 2026-10-23 |
| Messaging | Not confirmed | Not confirmed | — |
| Customer lifecycle | Not confirmed | Not confirmed | — |
| Analytics | Not confirmed | Google Analytics: Track popup performance in external analytics. (+0.25) | Picreel: [Connection setup](https://www.picreel.com/blog/picreel-email-integrations-how-to-connect-mailchimp-aweber-constantcontact/), 2026-10-23; [Integration catalogue](https://www.picreel.com/integrations/), 2026-10-23; [Connection overview](https://www.picreel.com/blog/interstitial-popup/), 2026-10-23; [Zapier](https://www.picreel.com/integrations/zapier/), 2026-10-23; [Plan access](https://www.picreel.com/pricing/), 2026-10-23; [HubSpot setup](https://www.picreel.com/integrations/hubspot/), 2026-10-23; [Klaviyo setup](https://www.picreel.com/integrations/klaviyo/), 2026-10-23; [Klaviyo setup](https://help.picreel.com/leads/integrate-zapier), 2026-10-23 |
| Advertising | Not confirmed | Not confirmed | — |
| Marketing tools | Not confirmed | Not confirmed | — |
| Store | Not confirmed | Not confirmed | — |
| Product recommendations | Not confirmed | Not confirmed | — |
| Personalization | Not confirmed | Not confirmed | — |
| Reviews | Not confirmed | Not confirmed | — |
| Content | Not confirmed | Not confirmed | — |
| Custom forms | Not confirmed | Not confirmed | — |
| Data & validation | Not confirmed | Not confirmed | — |
| Spreadsheets | Google Sheets: Authorize a Google account to forward popup submissions directly to a spreadsheet. (+0.25) | Not confirmed | Elfsight: [Popup submissions](https://help.elfsight.com/article/438-where-to-find-your-popup-submissions), 2026-10-22; [Mailchimp setup](https://help.elfsight.com/article/1026-how-to-integrate-your-popup-widget-with-mailchimp), 2026-10-22; [Popup plans](https://elfsight.com/popup-widget/pricing/), 2026-10-22 |
| Automation | Zapier, Make: Zapier uses a connection token; Make receives submissions at a webhook URL. (+0.13) | Zapier: Forward popup leads to other apps. The advertised hundreds of integrations include destinations reached through Zapier. (+0.13) | Elfsight: [Popup submissions](https://help.elfsight.com/article/438-where-to-find-your-popup-submissions), 2026-10-22; [Mailchimp setup](https://help.elfsight.com/article/1026-how-to-integrate-your-popup-widget-with-mailchimp), 2026-10-22; [Popup plans](https://elfsight.com/popup-widget/pricing/), 2026-10-22 · Picreel: [Connection setup](https://www.picreel.com/blog/picreel-email-integrations-how-to-connect-mailchimp-aweber-constantcontact/), 2026-10-23; [Integration catalogue](https://www.picreel.com/integrations/), 2026-10-23; [Connection overview](https://www.picreel.com/blog/interstitial-popup/), 2026-10-23; [Zapier](https://www.picreel.com/integrations/zapier/), 2026-10-23; [Plan access](https://www.picreel.com/pricing/), 2026-10-23; [HubSpot setup](https://www.picreel.com/integrations/hubspot/), 2026-10-23; [Klaviyo setup](https://www.picreel.com/integrations/klaviyo/), 2026-10-23; [Klaviyo setup](https://help.picreel.com/leads/integrate-zapier), 2026-10-23 |
| Custom connections | Webhooks: Forward submission data to a supplied URL. (+0.13) | API, Callbacks, Webhooks: The pricing page lists these developer options under Enterprise; do not assume entry-plan access. (+0.13) | Elfsight: [Popup submissions](https://help.elfsight.com/article/438-where-to-find-your-popup-submissions), 2026-10-22; [Mailchimp setup](https://help.elfsight.com/article/1026-how-to-integrate-your-popup-widget-with-mailchimp), 2026-10-22; [Popup plans](https://elfsight.com/popup-widget/pricing/), 2026-10-22 · Picreel: [Connection setup](https://www.picreel.com/blog/picreel-email-integrations-how-to-connect-mailchimp-aweber-constantcontact/), 2026-10-23; [Integration catalogue](https://www.picreel.com/integrations/), 2026-10-23; [Connection overview](https://www.picreel.com/blog/interstitial-popup/), 2026-10-23; [Zapier](https://www.picreel.com/integrations/zapier/), 2026-10-23; [Plan access](https://www.picreel.com/pricing/), 2026-10-23; [HubSpot setup](https://www.picreel.com/integrations/hubspot/), 2026-10-23; [Klaviyo setup](https://www.picreel.com/integrations/klaviyo/), 2026-10-23; [Klaviyo setup](https://help.picreel.com/leads/integrate-zapier), 2026-10-23 |
Round score: Elfsight +0.63 (total 11.5), Picreel +0.88 (total 15.17).
## Round 14: Shopify
Weight: 12.6 points.
Elfsight Popup can show a notice or collect a form response. Its reviewed Popup feature set does not establish store-native cart or discount operations. Picreel’s general capture features do not establish cart and customer operations. A store offer that needs more than contact collection should follow the individual store checks.
| Criterion | Elfsight | Picreel | Evidence |
| --- | --- | --- | --- |
| Storefront installation | Not confirmed | Not confirmed | — |
| Native Shopify app | Not confirmed | Not confirmed | — |
| Built for Shopify | No | No | Elfsight: [App website](https://elfsight.com/popup-widget/pricing/), 2026-10-13 · Picreel: [App website](https://www.picreel.com/pricing/), 2026-10-13 |
| Shopify media assets | Not confirmed | Not confirmed | — |
| Shopify products and variants | Not confirmed | Not confirmed | — |
| Shopify collections | Not confirmed | Not confirmed | — |
| Shopify discount assets | Not confirmed | Not confirmed | — |
| Shopify metafields and metaobjects | Not confirmed | Not confirmed | — |
| Shopify customer data | Not confirmed | Not confirmed | — |
| Shopify customer synchronization | Not confirmed | Not confirmed | — |
| Shopify events and triggers | Not confirmed | Not confirmed | — |
| Shopify audience and cart targeting | Not confirmed | Not confirmed | — |
| Apply a Shopify discount | Not confirmed | Not confirmed | — |
| Add a Shopify product to cart | Not confirmed | Not confirmed | — |
| Buy now / direct checkout | Not confirmed | Not confirmed | — |
| Shopify Flow | Not confirmed | Not confirmed | — |
Round score: Elfsight +0 (total 11.5), Picreel +0 (total 15.17).
## Round 15: Pricing
Weight: 10 points.
Elfsight Basic offers three widgets and branding removal for $6 monthly. Picreel Essentials is advertised at $9.99 per month billed annually, with branding removal priced separately. Compare the branded and unbranded versions of the same campaign. Elfsight Basic costs $6 monthly for three widgets, 5,000 monthly loads and branding removal. Free includes one widget and 200 monthly loads. A load can be billed even when the visitor never sees the popup. Picreel Essentials advertises $9.99 per month billed annually for 50,000 pageviews and one domain; Business is $39.99 for 200,000 pageviews and five domains. Branding removal is a separate $300 per year.
| Criterion | Elfsight | Picreel | Evidence |
| --- | --- | --- | --- |
| A small website (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $6 / mo · Basic. 2,000 monthly widget loads exceed Free’s 200 and fit Basic’s 5,000 at $6 monthly. Assumes one widget load per pageview. (+0) | $0 / mo · Free. The free offer covers 5,000 pageviews; this capacity-only workload uses 2,000. (+1) | Elfsight: [Elfsight pricing and included features](https://elfsight.com/popup-widget/pricing/), 2026-10-26 · Picreel: [Pricing](https://www.picreel.com/pricing/), 2026-10-06 |
| Visitors explore more pages (visitors / mo: 10,000, pageviews / mo: 60,000, website: 1) | $24 / mo · Premium. 60,000 monthly widget loads exceed Pro’s 50,000 and fit Premium’s 150,000 at $24 monthly. Assumes one widget load per pageview. (+1) | Not confirmed | Elfsight: [Elfsight pricing and included features](https://elfsight.com/popup-widget/pricing/), 2026-10-26 |
| A higher-traffic website (visitors / mo: 50,000, pageviews / mo: 100,000, website: 1) | $24 / mo · Premium. 100,000 monthly widget loads fit Premium’s 150,000 at $24 monthly. Assumes one widget load per pageview. (+1) | Not confirmed | Elfsight: [Elfsight pricing and included features](https://elfsight.com/popup-widget/pricing/), 2026-10-26 |
| Two websites on one account (visitors / mo: 10,000 total, pageviews / mo: 20,000 total, websites: 2) | $12 / mo · Pro. The two websites generate 20,000 combined widget loads, within Pro’s 50,000 at $12 monthly. Paid plans allow unlimited websites; nine widget slots cover a widget on each site. (+1) | Not confirmed | Elfsight: [Elfsight pricing and included features](https://elfsight.com/popup-widget/pricing/), 2026-10-26 |
| Launch popups without vendor branding (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $6 / mo · Basic. Basic removes Elfsight branding and covers 2,000 widget loads with its 5,000-load allowance at $6 monthly. (+1) | Not confirmed | Elfsight: [Elfsight pricing and included features](https://elfsight.com/popup-widget/pricing/), 2026-10-26 |
| Run a sale or promotion (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $6 / mo · Basic. Action buttons, links and coupons are included in all Popup plans. The 2,000-load workload needs Basic at $6 monthly rather than Free’s 200 loads. (+1) | Not confirmed | Elfsight: [Elfsight pricing and included features](https://elfsight.com/popup-widget/pricing/), 2026-10-26 |
| Improve popup conversion with A/B testing (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | Not confirmed | — |
| Collect data and feedback with surveys, quizzes and forms (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $6 / mo · Basic. All Popup plans include the native form builder. Text and choice fields collect the required feedback; Basic covers 2,000 widget loads at $6 monthly. No separate Form Builder subscription is needed for these native fields. (+1) | Not confirmed | Elfsight: [Elfsight pricing and included features](https://elfsight.com/popup-widget/pricing/), 2026-10-26 |
| Signup plus an automated welcome email (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1, active contacts: 500, emails / mo: 1,000) | Not confirmed | Not confirmed | — |
| Popups and email marketing in one platform (visitors / mo: 5,000, pageviews / mo: 10,000, website: 1, active contacts: 500, emails / mo: 5,000) | Not confirmed | Not confirmed | — |
Round score: Elfsight +6 (total 17.5), Picreel +1 (total 16.17).
## The final score
Choose Elfsight for conditional enquiries and a predictable number of widget slots. Choose Picreel when pageview capacity, promotional targeting and sales access to captured leads matter more than a low unbranded entry price.
| Round | Elfsight | Picreel |
| --- | --- | --- |
| Formats & content | 1.93 | 2.57 |
| Forms | 2.91 | 1.94 |
| Surveys | 0 | 0 |
| Gamification | 0 | 0.26 |
| Targeting | 2.7 | 3.15 |
| Experiments | 0 | 1.4 |
| Email & SMS | 0 | 0 |
| Team & sites | 1.69 | 1.13 |
| Developer | 0.56 | 0.56 |
| Support | 0 | 0 |
| Editor & workflow | 0.77 | 2.31 |
| Data & reporting | 0.32 | 0.96 |
| Integrations | 0.63 | 0.88 |
| Shopify | 0 | 0 |
| Pricing | 6 | 1 |
| Total | 17.5 | 16.17 |
## What matters most to you?
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Elfsight | Picreel |
| --- | --- | --- |
| The overall feature set | 17.5 | 16.17 |
| Popups without email marketing | 23.66 | 24.71 |
| Collecting more leads | 18.47 | 17.87 |
| Driving clicks and actions | 16.69 | 21.98 |
| Popups and email marketing in one service | — · Required capability unconfirmed | — · Required capability unconfirmed |
| Running campaigns for my Shopify store | — · Required capability unconfirmed | — · Required capability unconfirmed |
| A/B testing and measuring results | — · Required capability unconfirmed | 23.94 |
| Creating and editing campaigns with AI | 15.31 | 34.39 |
| Collecting data and feedback | 17.19 | 13.08 |
| Working with a team or managing clients | 31.22 | 22.22 |
| Connecting AI agents to my workflow | — · Required capability unconfirmed | 18.38 |
## How the comparison works
These scores are relative to Elfsight and Picreel in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
1. **Relative scores, not universal ratings.** The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
2. **One shared pool of 100 points.** The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
3. **How features earn points.** If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
4. **How prices earn points.** Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
5. **Which plans count.** Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
6. **How your priorities change the score.** A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.
## See also
- [Email signup popup tools](https://popuppapa.com/best-email-signup-popup-tools/index.md): Compare the form controls and delivery routes behind an email signup.
- [Popup integrations](https://popuppapa.com/popup-integrations/index.md): Follow a submission from a popup to a mailing list, CRM or external workflow.