# Fomo vs Wisepops – Show store activity or run an onsite campaign program?
Compare Fomo and Wisepops for Shopify social proof, onsite feeds, web push, managed campaigns, API access and revenue reporting.
- Page: https://popuppapa.com/fomo-vs-wisepops/
- Published: 2026-11-05; updated: 2026-11-05
- Fomo review: https://popuppapa.com/reviews/fomo/index.md
- Wisepops review: https://popuppapa.com/reviews/wisepops/index.md
## What do you need your website to do next?
A merchandiser wants visitors to see that a product is attracting interest. Next week the brand team wants to announce a collection launch, invite returning subscribers and see whether a new treatment improved orders. These requests may share a corner of the screen and still require different products.
Fomo starts from business events and fills templates with their details. Wisepops combines onsite campaigns, feeds, targeting and managed service. Decide who will produce the next six campaigns: your team feeding a reusable template or a service partner planning the program.
## How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded, with the source behind each verdict.
## Round 1: Formats & content
Weight: 9 points.
A Fomo purchase roundup can stay useful as fresh transactions arrive. A launch in a Wisepops feed can carry editorial priorities that have nothing to do with recent sales. A notification template can show a product, a quantity or an active-visitor count. A site-wide theme controls its appearance while the event supplies the changing details. Wisepops combines onsite campaigns with controls for message content and display. The table distinguishes the individual formats and content features available for a campaign.
| Criterion | Fomo | Wisepops | Evidence |
| --- | --- | --- | --- |
| Message | (+0.64) | Not confirmed | Fomo: [Message](https://apps.shopify.com/fomo), 2026-11-05 · Wisepops: [Message](https://support.wisepops.com/en/articles/10825283-easter-egg-hunt-campaign-complete-setup-guide), 2026-09-30 |
| Flyby / slide-in | (+0.64) | Not confirmed | Fomo: [Flyby / slide-in](https://help.usefomo.com/article/413-understanding-the-theme-tab), 2026-11-05 |
| Promo bars | Not confirmed | Not confirmed | — |
| Teasers | Not confirmed | (+0.64) | Wisepops: [Teasers](https://popups.wisepops.com/), 2026-10-09 |
| Content carousel | Not confirmed | Not confirmed | — |
| Eye-catching | (+0.64) | Not confirmed | Fomo: [Eye-catching](https://help.usefomo.com/article/413-understanding-the-theme-tab), 2026-11-05; [Eye-catching](https://help.usefomo.com/article/413-understanding-the-theme-tab), 2026-11-05; [Eye-catching](https://help.usefomo.com/article/413-understanding-the-theme-tab), 2026-11-05; [Eye-catching](https://help.usefomo.com/article/413-understanding-the-theme-tab), 2026-11-05 |
| Countdown | Not confirmed | (+0.64) | Wisepops: [Countdown](https://wisepops.com/popups), 2026-09-29 |
| Button link | Not confirmed | (+0.64) | Wisepops: [Button link](https://app.wisepops.com/), 2026-10-26 |
| Copy coupon | Not confirmed | (+0.64) | Wisepops: [Copy coupon](https://wisepops.com/faq), 2026-10-26 |
| Dynamic text | (+0.64) | Not confirmed | Fomo: [Dynamic text](https://help.usefomo.com/article/193-shopify-notification-settings), 2026-11-05 |
| Mobile editor | Not confirmed | Not confirmed | — |
Round score: Fomo +2.57 (total 2.57), Wisepops +2.57 (total 2.57).
## Round 2: Forms
Weight: 12.6 points.
Fomo can turn a submission collected elsewhere into a notification. That connection does not establish a native newsletter signup form. Wisepops includes email, phone, short and long text, radios, dropdowns, checkboxes and hidden fields. Branch blocks send different answers to different next steps. An email field can block previously collected addresses, and NPS collection is documented.
| Criterion | Fomo | Wisepops | Evidence |
| --- | --- | --- | --- |
| Email capture | Not confirmed | (+0.32) | Fomo: [Email capture](https://apps.shopify.com/fomo), 2026-11-05 · Wisepops: [Email capture](https://popups.wisepops.com/), 2026-10-09 |
| SMS capture | Not confirmed | Not confirmed | — |
| Phone field | Not confirmed | (+0.32) | Wisepops: [Phone field](https://popups.wisepops.com/), 2026-10-09 |
| Single choice | Not confirmed | (+0.32) | Wisepops: [Single choice](https://popups.wisepops.com/), 2026-10-09 |
| Multiple choice | Not confirmed | (+0.32) | Wisepops: [Multiple choice](https://popups.wisepops.com/), 2026-10-09 |
| Free text | Not confirmed | (+0.32) | Wisepops: [Free text](https://popups.wisepops.com/), 2026-10-09 |
| Consent checkbox | Not confirmed | Not confirmed | — |
| Hidden fields | Not confirmed | (+0.32) | Wisepops: [Hidden fields](https://popups.wisepops.com/), 2026-10-09 |
| Multi-step | Not confirmed | (+0.65) · Multi-step: (+0.32) · Popup steps: (+0.32) | Wisepops: [Multi-step](https://popups.wisepops.com/), 2026-10-09; [Multi-step](https://popups.wisepops.com/), 2026-10-09; [Multi-step](https://popups.wisepops.com/), 2026-10-09 |
| Logic | Not confirmed | (+0.65) · Logic: (+0.32) · Step logic: (+0.32) | Wisepops: [Logic](https://popups.wisepops.com/), 2026-10-09; [Logic](https://popups.wisepops.com/), 2026-10-09; [Logic](https://popups.wisepops.com/), 2026-10-09; [Logic](https://popups.wisepops.com/), 2026-10-09; [Logic](https://popups.wisepops.com/), 2026-10-09 |
| Validation | Not confirmed | (+0.65) · Validation: (+0.32) · Duplicate email filter: (+0.32) | Wisepops: [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation: Duplicate email filter](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09 |
| CAPTCHA | Not confirmed | Not confirmed | — |
| Email double opt-in | Not confirmed | Not confirmed | — |
| Follow-up | Not confirmed | Not confirmed | — |
Round score: Fomo +0 (total 2.57), Wisepops +3.88 (total 6.45).
## Round 3: Surveys
Weight: 4.5 points.
A review or an imported form submission can supply social proof. For a new survey, establish where the visitor can answer and where the response is stored. Wisepops supports NPS questions for recommendation feedback. Other rating and quiz formats are checked individually below.
| Criterion | Fomo | Wisepops | Evidence |
| --- | --- | --- | --- |
| Numeric rating | Not confirmed | Not confirmed | — |
| NPS | Not confirmed | (+0.41) | Wisepops: [NPS](https://wisepops.com/surveys), 2026-09-29 |
| Star rating | Not confirmed | Not confirmed | — |
| Emoji rating | Not confirmed | Not confirmed | — |
| Binary rating | Not confirmed | Not confirmed | — |
| Quizzes | Not confirmed | Not confirmed | — |
Round score: Fomo +0 (total 2.57), Wisepops +0.41 (total 6.86).
## Round 4: Gamification
Weight: 4.5 points.
Stock and activity notices give a shopper a reason to act without playing a game. A prize draw requires a separate way to collect the entry and award the incentive. Wisepops documents wheels, scratch cards, pick-a-box games and seasonal calendars. These broaden the types of promotion beyond a single spin-to-win interaction. Format availability does not establish the same probability and losing-outcome controls for every game.
| Criterion | Fomo | Wisepops | Evidence |
| --- | --- | --- | --- |
| Spin the wheel | Not confirmed | (+0.26) | Wisepops: [Spin the wheel](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08; [Spin the wheel](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08; [Spin the wheel](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08 |
| Slot machine | Not confirmed | Not confirmed | — |
| Plinko | Not confirmed | Not confirmed | — |
| Lottery ball | Not confirmed | Not confirmed | — |
| Claw machine | Not confirmed | Not confirmed | — |
| Scratch card | Not confirmed | (+0.26) | Wisepops: [Scratch card](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08 |
| Pick a gift | Not confirmed | (+0.26) | Wisepops: [Pick a gift](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08 |
| Pick a card | Not confirmed | Not confirmed | — |
| Break the egg | Not confirmed | Not confirmed | — |
| Shake the tree | Not confirmed | Not confirmed | — |
| Memory cards | Not confirmed | Not confirmed | — |
| Treasure hunt | Not confirmed | Not confirmed | — |
| Learn to earn | Not confirmed | Not confirmed | — |
| Seasonal calendar | Not confirmed | (+0.26) | Wisepops: [Seasonal calendar](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08 |
| Daily offers | Not confirmed | Not confirmed | — |
Round score: Fomo +0 (total 2.57), Wisepops +1.06 (total 7.92).
## Round 5: Targeting
Weight: 10.8 points.
Page rules determine where notifications can appear. Inventory notices belong on the relevant product page, and a minimum visitor threshold can suppress a quiet-looking count. Wisepops exposes landing, delay, exit, scroll, click, hover and custom-event triggers. Audience controls include regions, traffic source, UTM values, visit history and language. Repeat rules can stop a campaign after signup, click, closure or a display count.
| Criterion | Fomo | Wisepops | Evidence |
| --- | --- | --- | --- |
| Page targeting | (+0.45) | Not confirmed | Fomo: [Page targeting](https://help.usefomo.com/article/395-troubleshooting-fomo-notifications-not-showing-a-step-by-step-guide), 2026-11-05 |
| Geo targeting | (+0.23) | (+0.23) | Fomo: [Geo targeting](https://apps.shopify.com/fomo), 2026-11-05 · Wisepops: [Geo targeting](https://popups.wisepops.com/), 2026-10-09 |
| Device targeting | Not confirmed | (+0.45) | Wisepops: [Device targeting](https://popups.wisepops.com/), 2026-10-09 |
| Audience targeting | Not confirmed | Not confirmed | — |
| Behavior triggers | Not confirmed | (+3.15) · Behavior triggers: (+0.45) · Time delay: (+0.45) · Exit intent: (+0.45) · Scroll trigger: (+0.45) · Hover trigger: (+0.45) · Custom event trigger: (+0.45) · Page-load trigger: (+0.45) | Wisepops: [Behavior triggers](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Time delay](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Exit intent](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Scroll trigger](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Hover trigger](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Custom event trigger](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Page-load trigger](https://popups.wisepops.com/), 2026-10-09 |
| Click trigger | Not confirmed | (+0.45) | Wisepops: [Click trigger](https://popups.wisepops.com/), 2026-10-09 |
| Scheduling | Not confirmed | (+0.45) | Wisepops: [Scheduling](https://popups.wisepops.com/), 2026-10-09 |
| Frequency cap | (+0.23) | (+0.23) | Fomo: [Frequency cap](https://help.usefomo.com/article/395-troubleshooting-fomo-notifications-not-showing-a-step-by-step-guide), 2026-11-05 · Wisepops: [Frequency cap](https://popups.wisepops.com/), 2026-10-09 |
| Campaign control | Not confirmed | Not confirmed | — |
Round score: Fomo +0.9 (total 3.47), Wisepops +4.95 (total 12.87).
## Round 6: Experiments
Weight: 6.3 points.
Wisepops supports variant allocation and success metrics with plan-dependent results. Fomo’s impressions, clicks and attributed transactions help monitor exposure, but observing a busier week is a weak test of a creative change. Fomo documents ways to test wording, placement and timing over time. Distinguish a change in the settings from an experiment with visitors assigned to simultaneous variants. Wisepops lets an experiment allocate traffic, select a success metric and automatically roll out a winning variant. A no-campaign control is documented for specified newer plans, and detailed results have plan restrictions. Confirm those controls in the service proposal.
| Criterion | Fomo | Wisepops | Evidence |
| --- | --- | --- | --- |
| A/B testing | Not confirmed | (+3.5) · A/B testing: (+0.7) · Popup tests: (+0.7) · Traffic split: (+0.7) · No-popup holdout: (+0.7) · Automatic winner: (+0.7) | Wisepops: [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing: Traffic split](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing: No-popup holdout](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing: Automatic winner](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20 |
Round score: Fomo +0 (total 3.47), Wisepops +3.5 (total 16.37).
## Round 7: Email & SMS
Weight: 4.5 points.
Browser push has its own opt-in and reporting area. Mailchimp subscriber events travel into Fomo so they can become social proof on the storefront. Wisepops’ confirmed email workflow sends captured contacts to an email platform. Its onsite feeds and web push are separate channels and do not establish native email broadcasts or welcome sequences.
| Criterion | Fomo | Wisepops | Evidence |
| --- | --- | --- | --- |
| Email marketing | Not confirmed | Not confirmed | — |
| SMS marketing | Not confirmed | Not confirmed | — |
| Web push | (+0.75) | (+0.75) | Fomo: [Web push](https://apps.shopify.com/fomo), 2026-11-05 · Wisepops: [Web push](https://wisepops.com/pricing), 2026-09-29 |
Round score: Fomo +0.75 (total 4.22), Wisepops +0.75 (total 17.12).
## Round 8: Team & sites
Weight: 4.5 points.
Business supports unlimited websites. Account owners can invite teammates. Check which site and template a teammate is changing when several brands share an account. Wisepops offers Admin access to websites, users and billing, and Editor access limited to selected sites. This distinguishes account administration from work on individual websites. The number of sites and the service responsibilities still belong in the proposal.
| Criterion | Fomo | Wisepops | Evidence |
| --- | --- | --- | --- |
| Workspaces | (+1.13) · Workspaces: (+0.56) · Several sites: (+0.56) | Not confirmed | Fomo: [Workspaces](https://apps.shopify.com/fomo), 2026-11-05; [Workspaces](https://apps.shopify.com/fomo), 2026-11-05; [Workspaces](https://apps.shopify.com/fomo), 2026-11-05; [Workspaces](https://apps.shopify.com/fomo), 2026-11-05 |
| Team | (+0.28) | (+0.28) | Fomo: [Team](https://help.usefomo.com/article/405-how-to-add-team-members-to-your-fomo-account), 2026-11-05; [Team](https://help.usefomo.com/article/405-how-to-add-team-members-to-your-fomo-account), 2026-11-05 · Wisepops: [Team](https://support.wisepops.com/en/articles/9897737-manage-your-users), 2026-09-29; [Team](https://support.wisepops.com/en/articles/9897737-manage-your-users), 2026-09-29 |
| Roles | Not confirmed | (+0.56) | Wisepops: [Roles](https://id.wisepops.com/), 2026-10-09; [Roles](https://id.wisepops.com/), 2026-10-09 |
Round score: Fomo +1.41 (total 5.63), Wisepops +0.84 (total 17.96).
## Round 9: Developer
Weight: 4.5 points.
Use the Fomo API when your application should create an event or update a notification template. Compare Wisepops when the developer needs campaign status, contact exports or performance counts. The HTTP API creates and retrieves events and manages their templates. A custom inbound webhook can also turn a payload from another service into a notification. Wisepops’ API reads campaign identifiers, activation state and performance counts, and exports contacts. JavaScript callbacks connect popup events to site logic. Webhooks deliver email, phone and survey responses with retries.
| Criterion | Fomo | Wisepops | Evidence |
| --- | --- | --- | --- |
| HTTP API | (+0.94) · HTTP API: (+0.19) · Create designs: (+0.38) · Operate campaigns: (+0.38) | (+0.56) · HTTP API: (+0.19) · Read performance: (+0.38) | Fomo: [HTTP API](https://docs.fomo.com/reference/how-it-works), 2026-11-05; [HTTP API](https://docs.fomo.com/reference/how-it-works), 2026-11-05; [HTTP API](https://docs.fomo.com/reference/how-it-works), 2026-11-05; [HTTP API](https://docs.fomo.com/reference/how-it-works), 2026-11-05; [HTTP API](https://docs.fomo.com/reference/how-it-works), 2026-11-05 · Wisepops: [HTTP API](https://support.wisepops.com/en/articles/9897479-wisepops-api-documentation), 2026-10-09; [HTTP API](https://support.wisepops.com/en/articles/9897479-wisepops-api-documentation), 2026-10-09; [HTTP API](https://support.wisepops.com/en/articles/9897479-wisepops-api-documentation), 2026-10-09; [HTTP API](https://support.wisepops.com/en/articles/9897479-wisepops-api-documentation), 2026-10-09; [HTTP API](https://support.wisepops.com/en/articles/9897479-wisepops-api-documentation), 2026-10-09 |
| Browser API | (+0.19) | (+0.19) | Fomo: [Browser API](https://help.usefomo.com/article/210-embedding-fomo-in-a-javascript-only-environment), 2026-11-05 · Wisepops: [Browser API](https://support.wisepops.com/en/articles/9898334-introduction-to-js-callbacks), 2026-10-09 |
| Webhooks | Not confirmed | (+0.38) | Wisepops: [Webhooks](https://support.wisepops.com/en/articles/9897509-webhooks), 2026-10-09 |
| MCP server | Not confirmed | Not confirmed | — |
Round score: Fomo +1.13 (total 6.75), Wisepops +1.13 (total 19.09).
## Round 10: Support
Weight: 1.8 points.
The app includes support and a knowledge base for template variables, event eligibility and notifications that have stopped appearing. Wisepops includes strategy and campaign production in its managed offering. Agree deliverables, turnaround and who handles urgent changes with that team. The service offer alone does not confirm a particular live-chat entitlement for the shared support criterion.
| Criterion | Fomo | Wisepops | Evidence |
| --- | --- | --- | --- |
| Chat support | Not confirmed | Not confirmed | — |
Round score: Fomo +0 (total 6.75), Wisepops +0 (total 19.09).
## Round 11: Editor & workflow
Weight: 5.4 points.
Edit event wording separately from the theme. The Shopify theme editor offers a preview, while the Events screen shows whether data has actually reached Fomo. Wisepops lets you prepare an experiment as a draft before publishing it. Draft preparation and activation are separate steps.
| Criterion | Fomo | Wisepops | Evidence |
| --- | --- | --- | --- |
| Free editor | Not confirmed | Not confirmed | — |
| Campaign drafts | Not confirmed | (+0.77) | Wisepops: [Campaign drafts](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20 |
| Saved versions | Not confirmed | Not confirmed | — |
| AI popup assistant | Not confirmed | Not confirmed | Fomo: [AI popup assistant](https://usefomo.com/), 2026-11-05; [AI popup assistant](https://usefomo.com/), 2026-11-05; [AI popup assistant](https://usefomo.com/), 2026-11-05; [AI popup assistant](https://usefomo.com/), 2026-11-05 |
Round score: Fomo +0 (total 6.75), Wisepops +0.77 (total 19.86).
## Round 12: Data & reporting
Weight: 4.5 points.
The dashboard counts impressions, clicks, hover engagements, attributed transactions and value separately. An add-to-cart event can exist before a visitor sees its notification. Wisepops’ API returns campaign counts and exports contacts. Experiments support order rate and revenue per visitor, with plan-dependent detailed results. Onsite recommendations and campaign service work should be evaluated against agreed outcomes.
| Criterion | Fomo | Wisepops | Evidence |
| --- | --- | --- | --- |
| Field mapping | Not confirmed | Not confirmed | — |
| Lead export | Not confirmed | Not confirmed | — |
| Scheduled reports | Not confirmed | Not confirmed | — |
| Revenue goals | (+0.32) | (+0.32) | Fomo: [Revenue goals](https://apps.shopify.com/fomo), 2026-11-05 · Wisepops: [Revenue goals](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20 |
| Team notifications | Not confirmed | Not confirmed | — |
Round score: Fomo +0.32 (total 7.07), Wisepops +0.32 (total 20.18).
## Round 13: Integrations
Weight: 4.5 points.
Shopify activity, reviews and imported subscriber events can populate templates. With Mailchimp the selected lists supply events to Fomo. The connection works in that direction. Wisepops connects to Klaviyo and other email providers, including Mailchimp, ActiveCampaign and Brevo, as well as CRMs and SMS platforms. Analytics, Zapier and webhooks support additional routes. Google Sheets is a Zapier workflow here, not a native spreadsheet connector.
| Criterion | Fomo | Wisepops | Evidence |
| --- | --- | --- | --- |
| Email | Not confirmed | Brevo: Connect with an API key and choose the receiving list. Optional double opt-in uses a Brevo email-template ID and confirmation redirect URL; category fields require their option IDs. ActiveCampaign: Connect with the API URL and key, select a list and map additional fields. Email, phone and names map automatically; entered tag names are reused or created in ActiveCampaign. Drip: Authorize the Drip account from the popup’s email-form settings, then select the receiving destination. The setup guide documents signup delivery, without detailing custom-event or tag controls. Omnisend, Braze, Emarsys, Ometria, Splio, Actito, Acoustic, Marigold Engage, Kit, Voyado: Connect signup forms to an external email platform and send new leads there for follow-up. The chosen provider determines the available destination settings and supported contact fields. Iterable: Create an Iterable key and choose the US or EU endpoint for the connected project in Wisepops. Select the destination list on the popup’s signup form. Use a contact from that project to verify membership; a list of the same name in another project is a different destination. Dotdigital: Authorize the form sync with Dotdigital and select the receiving list. Email, phone and names have default mappings; additional answers use the form’s field mapping. Wisepops says an email signup can resubscribe a past unsubscriber and offers an email double opt-in setting. Customer.io: Provide the workspace’s tracking credentials and App API key in the form’s Sync tab. Wisepops exposes an email identifier option for compatible workspaces and documents IP allowlisting for restricted keys. Check the resulting person and attributes in the intended workspace. Mailjet: Mailjet documents a direct Wisepops connection as well as a Zapier option. For the direct route, enter Mailjet credentials in the form sync, select the list and map any extra fields. Use the bridge only when its extra routing serves a specific purpose. SmartrMail: Start in SmartrMail on the subscriber list that should receive signups. Choose the Wisepops integration and enter the Wisepops API key and popup ID. A cloned popup has its own ID; check that the intended form is linked to the list. Sendlane: Connect Sendlane from the email form’s Sync tab and choose the list. Wisepops describes confirmation for contacts sent to Sendlane. Check the contact after clicking the confirmation link when reconciling popup conversions with active subscribers. GetResponse: Paste the GetResponse API key into the signup form’s sync settings and pick a list. Wisepops documents mapping a hidden form field to Day of Cycle. Populate it deliberately when the first lesson or welcome offer must arrive on a particular day. Constant Contact: Connect Constant Contact in the popup’s email form and choose the subscriber list in the sync settings. This sends new signups to that list. Wisepops explicitly excludes Constant Contact PRO accounts running on Retention Science. SendGrid: Paste a SendGrid key into the signup form’s sync settings, then choose the receiving list. Wisepops’ instructions request a full-access key. Check whether that permission fits your account policy before choosing this route for a straightforward email list. Klaviyo: Select a list and map standard or custom profile properties. List settings control double opt-in; leads carry WisePops as their source. Notification signup uses a separate API-key setup. Mailchimp: Authorize Mailchimp in Sync and select an audience. Map required fields and groups, and enter tag names exactly. Delivery runs from the live website, not the editor preview. (+0.25) | Wisepops: [Iterable connection](https://support.wisepops.com/en/articles/9897403-sync-your-leads-with-iterable), 2026-10-27; [Dotdigital connection](https://support.wisepops.com/en/articles/9897402-sync-your-leads-with-dotdigital), 2026-10-27; [Customer.io connection](https://support.wisepops.com/en/articles/9897408-sync-your-leads-with-customer-io), 2026-10-27; [Mailjet connection](https://www.mailjet.com/resources/integrations/wisepops/), 2026-10-27; [SmartrMail connection](https://support.wisepops.com/en/articles/9897338-sync-your-leads-with-smartrmail), 2026-10-27; [Sendlane connection](https://support.wisepops.com/en/articles/9984933-sync-your-leads-with-sendlane), 2026-10-27; [Keap connection](https://support.wisepops.com/en/articles/9897340-sync-your-leads-with-keap), 2026-10-27; [Pipedrive connection](https://support.wisepops.com/en/articles/9897411-pipedrive), 2026-10-27; [GetResponse connection](https://support.wisepops.com/en/articles/9897336-sync-your-leads-with-getresponse), 2026-10-27; [Constant Contact connection](https://support.wisepops.com/en/articles/9897334-sync-your-leads-with-constant-contact), 2026-10-27; [SendGrid connection](https://support.wisepops.com/en/articles/9897395-sync-your-leads-with-sendgrid), 2026-10-27; [Salesforce connection](https://support.wisepops.com/en/articles/9897359-sync-your-leads-with-salesforce), 2026-10-27; [Drip setup](https://support.wisepops.com/en/articles/9897344-sync-your-leads-with-drip/), 2026-10-27; [Brevo setup](https://support.wisepops.com/en/articles/9897353-sync-your-leads-with-brevo), 2026-10-27; [ActiveCampaign setup](https://support.wisepops.com/en/articles/9897350-sync-your-leads-with-activecampaign), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-27; [Integration FAQ](https://wisepops.com/faq), 2026-10-27; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-27 |
| SMS | Not confirmed | Attentive, Postscript, Emotive, Yotpo: Connect subscriber capture to SMS marketing. (+0.25) | Wisepops: [Iterable connection](https://support.wisepops.com/en/articles/9897403-sync-your-leads-with-iterable), 2026-10-27; [Dotdigital connection](https://support.wisepops.com/en/articles/9897402-sync-your-leads-with-dotdigital), 2026-10-27; [Customer.io connection](https://support.wisepops.com/en/articles/9897408-sync-your-leads-with-customer-io), 2026-10-27; [Mailjet connection](https://www.mailjet.com/resources/integrations/wisepops/), 2026-10-27; [SmartrMail connection](https://support.wisepops.com/en/articles/9897338-sync-your-leads-with-smartrmail), 2026-10-27; [Sendlane connection](https://support.wisepops.com/en/articles/9984933-sync-your-leads-with-sendlane), 2026-10-27; [Keap connection](https://support.wisepops.com/en/articles/9897340-sync-your-leads-with-keap), 2026-10-27; [Pipedrive connection](https://support.wisepops.com/en/articles/9897411-pipedrive), 2026-10-27; [GetResponse connection](https://support.wisepops.com/en/articles/9897336-sync-your-leads-with-getresponse), 2026-10-27; [Constant Contact connection](https://support.wisepops.com/en/articles/9897334-sync-your-leads-with-constant-contact), 2026-10-27; [SendGrid connection](https://support.wisepops.com/en/articles/9897395-sync-your-leads-with-sendgrid), 2026-10-27; [Salesforce connection](https://support.wisepops.com/en/articles/9897359-sync-your-leads-with-salesforce), 2026-10-27; [Drip setup](https://support.wisepops.com/en/articles/9897344-sync-your-leads-with-drip/), 2026-10-27; [Brevo setup](https://support.wisepops.com/en/articles/9897353-sync-your-leads-with-brevo), 2026-10-27; [ActiveCampaign setup](https://support.wisepops.com/en/articles/9897350-sync-your-leads-with-activecampaign), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-27; [Integration FAQ](https://wisepops.com/faq), 2026-10-27; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-27 |
| CRM | Not confirmed | Keap: In the signup form’s Sync tab, choose Keap, sign in and grant access. Back in Wisepops, select the tags to apply to synced contacts. If adding a tag starts a sequence, test both first-time and existing contacts that already carry it. Pipedrive: Open the signup form’s Sync settings, choose Pipedrive and approve installation in the CRM account. The published instructions establish account authorization for signup delivery. They do not specify a deal stage or a mapping for custom qualification fields. Salesforce: Connect an API-enabled Salesforce CRM account, then configure the sync on the form. Email, phone and names have default mappings, and you can map custom fields. If a visitor omits their last name, Wisepops documents sending a hyphen; its CSV export includes the Salesforce response for troubleshooting. HubSpot: Authorize HubSpot in Sync and choose a static list. Leads arrive as contacts without a lifecycle stage; set one through a hidden field mapped to Lifecycle Stage. (+0.25) | Wisepops: [Iterable connection](https://support.wisepops.com/en/articles/9897403-sync-your-leads-with-iterable), 2026-10-27; [Dotdigital connection](https://support.wisepops.com/en/articles/9897402-sync-your-leads-with-dotdigital), 2026-10-27; [Customer.io connection](https://support.wisepops.com/en/articles/9897408-sync-your-leads-with-customer-io), 2026-10-27; [Mailjet connection](https://www.mailjet.com/resources/integrations/wisepops/), 2026-10-27; [SmartrMail connection](https://support.wisepops.com/en/articles/9897338-sync-your-leads-with-smartrmail), 2026-10-27; [Sendlane connection](https://support.wisepops.com/en/articles/9984933-sync-your-leads-with-sendlane), 2026-10-27; [Keap connection](https://support.wisepops.com/en/articles/9897340-sync-your-leads-with-keap), 2026-10-27; [Pipedrive connection](https://support.wisepops.com/en/articles/9897411-pipedrive), 2026-10-27; [GetResponse connection](https://support.wisepops.com/en/articles/9897336-sync-your-leads-with-getresponse), 2026-10-27; [Constant Contact connection](https://support.wisepops.com/en/articles/9897334-sync-your-leads-with-constant-contact), 2026-10-27; [SendGrid connection](https://support.wisepops.com/en/articles/9897395-sync-your-leads-with-sendgrid), 2026-10-27; [Salesforce connection](https://support.wisepops.com/en/articles/9897359-sync-your-leads-with-salesforce), 2026-10-27; [Drip setup](https://support.wisepops.com/en/articles/9897344-sync-your-leads-with-drip/), 2026-10-27; [Brevo setup](https://support.wisepops.com/en/articles/9897353-sync-your-leads-with-brevo), 2026-10-27; [ActiveCampaign setup](https://support.wisepops.com/en/articles/9897350-sync-your-leads-with-activecampaign), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-27; [Integration FAQ](https://wisepops.com/faq), 2026-10-27; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-27 |
| Messaging | Not confirmed | Intercom: Send contacts collected through Wisepops to Intercom for messaging and follow-up. (+0.25) | Wisepops: [Iterable connection](https://support.wisepops.com/en/articles/9897403-sync-your-leads-with-iterable), 2026-10-27; [Dotdigital connection](https://support.wisepops.com/en/articles/9897402-sync-your-leads-with-dotdigital), 2026-10-27; [Customer.io connection](https://support.wisepops.com/en/articles/9897408-sync-your-leads-with-customer-io), 2026-10-27; [Mailjet connection](https://www.mailjet.com/resources/integrations/wisepops/), 2026-10-27; [SmartrMail connection](https://support.wisepops.com/en/articles/9897338-sync-your-leads-with-smartrmail), 2026-10-27; [Sendlane connection](https://support.wisepops.com/en/articles/9984933-sync-your-leads-with-sendlane), 2026-10-27; [Keap connection](https://support.wisepops.com/en/articles/9897340-sync-your-leads-with-keap), 2026-10-27; [Pipedrive connection](https://support.wisepops.com/en/articles/9897411-pipedrive), 2026-10-27; [GetResponse connection](https://support.wisepops.com/en/articles/9897336-sync-your-leads-with-getresponse), 2026-10-27; [Constant Contact connection](https://support.wisepops.com/en/articles/9897334-sync-your-leads-with-constant-contact), 2026-10-27; [SendGrid connection](https://support.wisepops.com/en/articles/9897395-sync-your-leads-with-sendgrid), 2026-10-27; [Salesforce connection](https://support.wisepops.com/en/articles/9897359-sync-your-leads-with-salesforce), 2026-10-27; [Drip setup](https://support.wisepops.com/en/articles/9897344-sync-your-leads-with-drip/), 2026-10-27; [Brevo setup](https://support.wisepops.com/en/articles/9897353-sync-your-leads-with-brevo), 2026-10-27; [ActiveCampaign setup](https://support.wisepops.com/en/articles/9897350-sync-your-leads-with-activecampaign), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-27; [Integration FAQ](https://wisepops.com/faq), 2026-10-27; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-27 |
| Customer lifecycle | Not confirmed | Not confirmed | — |
| Analytics | Google Analytics: Fomo lists Google Analytics as a reporting integration. (+0.13) | Google Analytics, Segment, Shopify: Connect measurement and store data. (+0.13) | Fomo: [Shopify notification settings](https://help.usefomo.com/article/193-shopify-notification-settings), 2026-11-05; [Mailchimp subscriber events](https://help.usefomo.com/article/307-how-to-connect-mailchimp-with-fomo), 2026-11-05; [Typeform submissions](https://help.usefomo.com/article/300-how-to-connect-typeform), 2026-11-05; [Privy signups and redemptions](https://help.usefomo.com/article/369-how-to-connect-fomo-with-privy), 2026-11-05; [Shopify App Store](https://apps.shopify.com/fomo), 2026-11-05; [Events and templates API](https://docs.fomo.com/reference/how-it-works), 2026-11-05; [Inbound webhooks](https://help.usefomo.com/article/370-how-to-set-up-custom-webhooks), 2026-11-05 · Wisepops: [Iterable connection](https://support.wisepops.com/en/articles/9897403-sync-your-leads-with-iterable), 2026-10-27; [Dotdigital connection](https://support.wisepops.com/en/articles/9897402-sync-your-leads-with-dotdigital), 2026-10-27; [Customer.io connection](https://support.wisepops.com/en/articles/9897408-sync-your-leads-with-customer-io), 2026-10-27; [Mailjet connection](https://www.mailjet.com/resources/integrations/wisepops/), 2026-10-27; [SmartrMail connection](https://support.wisepops.com/en/articles/9897338-sync-your-leads-with-smartrmail), 2026-10-27; [Sendlane connection](https://support.wisepops.com/en/articles/9984933-sync-your-leads-with-sendlane), 2026-10-27; [Keap connection](https://support.wisepops.com/en/articles/9897340-sync-your-leads-with-keap), 2026-10-27; [Pipedrive connection](https://support.wisepops.com/en/articles/9897411-pipedrive), 2026-10-27; [GetResponse connection](https://support.wisepops.com/en/articles/9897336-sync-your-leads-with-getresponse), 2026-10-27; [Constant Contact connection](https://support.wisepops.com/en/articles/9897334-sync-your-leads-with-constant-contact), 2026-10-27; [SendGrid connection](https://support.wisepops.com/en/articles/9897395-sync-your-leads-with-sendgrid), 2026-10-27; [Salesforce connection](https://support.wisepops.com/en/articles/9897359-sync-your-leads-with-salesforce), 2026-10-27; [Drip setup](https://support.wisepops.com/en/articles/9897344-sync-your-leads-with-drip/), 2026-10-27; [Brevo setup](https://support.wisepops.com/en/articles/9897353-sync-your-leads-with-brevo), 2026-10-27; [ActiveCampaign setup](https://support.wisepops.com/en/articles/9897350-sync-your-leads-with-activecampaign), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-27; [Integration FAQ](https://wisepops.com/faq), 2026-10-27; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-27 |
| Advertising | Not confirmed | Not confirmed | — |
| Marketing tools | Privy: Use a Privy webhook to show a signup or coupon redemption in the Fomo feed. Mailchimp: Import subscriber activity from selected Mailchimp lists into Fomo notifications. Klaviyo: Fomo lists Klaviyo among its integrations for social proof. (+0.25) | Not confirmed | Fomo: [Shopify notification settings](https://help.usefomo.com/article/193-shopify-notification-settings), 2026-11-05; [Mailchimp subscriber events](https://help.usefomo.com/article/307-how-to-connect-mailchimp-with-fomo), 2026-11-05; [Typeform submissions](https://help.usefomo.com/article/300-how-to-connect-typeform), 2026-11-05; [Privy signups and redemptions](https://help.usefomo.com/article/369-how-to-connect-fomo-with-privy), 2026-11-05; [Shopify App Store](https://apps.shopify.com/fomo), 2026-11-05; [Events and templates API](https://docs.fomo.com/reference/how-it-works), 2026-11-05; [Inbound webhooks](https://help.usefomo.com/article/370-how-to-set-up-custom-webhooks), 2026-11-05 |
| Store | Shopify: Use order and inventory data to populate templates. Enabling cart events also supplies product details for abandoned-cart messages. (+0.13) | Google Analytics, Segment, Shopify: Connect measurement and store data. (+0.13) | Fomo: [Shopify notification settings](https://help.usefomo.com/article/193-shopify-notification-settings), 2026-11-05; [Mailchimp subscriber events](https://help.usefomo.com/article/307-how-to-connect-mailchimp-with-fomo), 2026-11-05; [Typeform submissions](https://help.usefomo.com/article/300-how-to-connect-typeform), 2026-11-05; [Privy signups and redemptions](https://help.usefomo.com/article/369-how-to-connect-fomo-with-privy), 2026-11-05; [Shopify App Store](https://apps.shopify.com/fomo), 2026-11-05; [Events and templates API](https://docs.fomo.com/reference/how-it-works), 2026-11-05; [Inbound webhooks](https://help.usefomo.com/article/370-how-to-set-up-custom-webhooks), 2026-11-05 · Wisepops: [Iterable connection](https://support.wisepops.com/en/articles/9897403-sync-your-leads-with-iterable), 2026-10-27; [Dotdigital connection](https://support.wisepops.com/en/articles/9897402-sync-your-leads-with-dotdigital), 2026-10-27; [Customer.io connection](https://support.wisepops.com/en/articles/9897408-sync-your-leads-with-customer-io), 2026-10-27; [Mailjet connection](https://www.mailjet.com/resources/integrations/wisepops/), 2026-10-27; [SmartrMail connection](https://support.wisepops.com/en/articles/9897338-sync-your-leads-with-smartrmail), 2026-10-27; [Sendlane connection](https://support.wisepops.com/en/articles/9984933-sync-your-leads-with-sendlane), 2026-10-27; [Keap connection](https://support.wisepops.com/en/articles/9897340-sync-your-leads-with-keap), 2026-10-27; [Pipedrive connection](https://support.wisepops.com/en/articles/9897411-pipedrive), 2026-10-27; [GetResponse connection](https://support.wisepops.com/en/articles/9897336-sync-your-leads-with-getresponse), 2026-10-27; [Constant Contact connection](https://support.wisepops.com/en/articles/9897334-sync-your-leads-with-constant-contact), 2026-10-27; [SendGrid connection](https://support.wisepops.com/en/articles/9897395-sync-your-leads-with-sendgrid), 2026-10-27; [Salesforce connection](https://support.wisepops.com/en/articles/9897359-sync-your-leads-with-salesforce), 2026-10-27; [Drip setup](https://support.wisepops.com/en/articles/9897344-sync-your-leads-with-drip/), 2026-10-27; [Brevo setup](https://support.wisepops.com/en/articles/9897353-sync-your-leads-with-brevo), 2026-10-27; [ActiveCampaign setup](https://support.wisepops.com/en/articles/9897350-sync-your-leads-with-activecampaign), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-27; [Integration FAQ](https://wisepops.com/faq), 2026-10-27; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-27 |
| Product recommendations | Not confirmed | Not confirmed | — |
| Personalization | Not confirmed | Not confirmed | — |
| Reviews | Judge.me, Yotpo, Stamped: Use review sources with social-proof notifications. (+0.25) | Not confirmed | Fomo: [Shopify notification settings](https://help.usefomo.com/article/193-shopify-notification-settings), 2026-11-05; [Mailchimp subscriber events](https://help.usefomo.com/article/307-how-to-connect-mailchimp-with-fomo), 2026-11-05; [Typeform submissions](https://help.usefomo.com/article/300-how-to-connect-typeform), 2026-11-05; [Privy signups and redemptions](https://help.usefomo.com/article/369-how-to-connect-fomo-with-privy), 2026-11-05; [Shopify App Store](https://apps.shopify.com/fomo), 2026-11-05; [Events and templates API](https://docs.fomo.com/reference/how-it-works), 2026-11-05; [Inbound webhooks](https://help.usefomo.com/article/370-how-to-set-up-custom-webhooks), 2026-11-05 |
| Content | Not confirmed | Not confirmed | — |
| Custom forms | Typeform: Turn a submitted Typeform response into a social-proof event. (+0.25) | Not confirmed | Fomo: [Shopify notification settings](https://help.usefomo.com/article/193-shopify-notification-settings), 2026-11-05; [Mailchimp subscriber events](https://help.usefomo.com/article/307-how-to-connect-mailchimp-with-fomo), 2026-11-05; [Typeform submissions](https://help.usefomo.com/article/300-how-to-connect-typeform), 2026-11-05; [Privy signups and redemptions](https://help.usefomo.com/article/369-how-to-connect-fomo-with-privy), 2026-11-05; [Shopify App Store](https://apps.shopify.com/fomo), 2026-11-05; [Events and templates API](https://docs.fomo.com/reference/how-it-works), 2026-11-05; [Inbound webhooks](https://help.usefomo.com/article/370-how-to-set-up-custom-webhooks), 2026-11-05 |
| Data & validation | Not confirmed | Not confirmed | — |
| Spreadsheets | Not confirmed | Not confirmed | — |
| Automation | Zapier: Create notification events from connected workflows. (+0.13) | Zapier, API, Webhooks: Use Zapier for Google Sheets and notifications; the API supports contact export, campaign data and webhook management. (+0.13) | Fomo: [Shopify notification settings](https://help.usefomo.com/article/193-shopify-notification-settings), 2026-11-05; [Mailchimp subscriber events](https://help.usefomo.com/article/307-how-to-connect-mailchimp-with-fomo), 2026-11-05; [Typeform submissions](https://help.usefomo.com/article/300-how-to-connect-typeform), 2026-11-05; [Privy signups and redemptions](https://help.usefomo.com/article/369-how-to-connect-fomo-with-privy), 2026-11-05; [Shopify App Store](https://apps.shopify.com/fomo), 2026-11-05; [Events and templates API](https://docs.fomo.com/reference/how-it-works), 2026-11-05; [Inbound webhooks](https://help.usefomo.com/article/370-how-to-set-up-custom-webhooks), 2026-11-05 · Wisepops: [Iterable connection](https://support.wisepops.com/en/articles/9897403-sync-your-leads-with-iterable), 2026-10-27; [Dotdigital connection](https://support.wisepops.com/en/articles/9897402-sync-your-leads-with-dotdigital), 2026-10-27; [Customer.io connection](https://support.wisepops.com/en/articles/9897408-sync-your-leads-with-customer-io), 2026-10-27; [Mailjet connection](https://www.mailjet.com/resources/integrations/wisepops/), 2026-10-27; [SmartrMail connection](https://support.wisepops.com/en/articles/9897338-sync-your-leads-with-smartrmail), 2026-10-27; [Sendlane connection](https://support.wisepops.com/en/articles/9984933-sync-your-leads-with-sendlane), 2026-10-27; [Keap connection](https://support.wisepops.com/en/articles/9897340-sync-your-leads-with-keap), 2026-10-27; [Pipedrive connection](https://support.wisepops.com/en/articles/9897411-pipedrive), 2026-10-27; [GetResponse connection](https://support.wisepops.com/en/articles/9897336-sync-your-leads-with-getresponse), 2026-10-27; [Constant Contact connection](https://support.wisepops.com/en/articles/9897334-sync-your-leads-with-constant-contact), 2026-10-27; [SendGrid connection](https://support.wisepops.com/en/articles/9897395-sync-your-leads-with-sendgrid), 2026-10-27; [Salesforce connection](https://support.wisepops.com/en/articles/9897359-sync-your-leads-with-salesforce), 2026-10-27; [Drip setup](https://support.wisepops.com/en/articles/9897344-sync-your-leads-with-drip/), 2026-10-27; [Brevo setup](https://support.wisepops.com/en/articles/9897353-sync-your-leads-with-brevo), 2026-10-27; [ActiveCampaign setup](https://support.wisepops.com/en/articles/9897350-sync-your-leads-with-activecampaign), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-27; [Integration FAQ](https://wisepops.com/faq), 2026-10-27; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-27 |
| Custom connections | Webhooks: Accept an external event at a Fomo webhook URL and map its payload into a notification. (+0.25) | Not confirmed | Fomo: [Shopify notification settings](https://help.usefomo.com/article/193-shopify-notification-settings), 2026-11-05; [Mailchimp subscriber events](https://help.usefomo.com/article/307-how-to-connect-mailchimp-with-fomo), 2026-11-05; [Typeform submissions](https://help.usefomo.com/article/300-how-to-connect-typeform), 2026-11-05; [Privy signups and redemptions](https://help.usefomo.com/article/369-how-to-connect-fomo-with-privy), 2026-11-05; [Shopify App Store](https://apps.shopify.com/fomo), 2026-11-05; [Events and templates API](https://docs.fomo.com/reference/how-it-works), 2026-11-05; [Inbound webhooks](https://help.usefomo.com/article/370-how-to-set-up-custom-webhooks), 2026-11-05 |
Round score: Fomo +1.38 (total 8.45), Wisepops +1.38 (total 21.55).
## Round 14: Shopify
Weight: 12.6 points.
After we enabled cart-event collection, adding a product in the store created a captured Fomo event with the matching product link. Orders, stock and cart additions have separate controls. Wisepops has a native Shopify app and markets onsite product recommendations. Its experiment documentation includes Shopify revenue metrics. Installation and recommendations do not by themselves establish every cart action, coupon operation or customer-targeting control in the table.
| Criterion | Fomo | Wisepops | Evidence |
| --- | --- | --- | --- |
| Storefront installation | Enable Fomo’s social-proof app embed to show notifications in the Shopify theme. (+0.39) | Connect your store through the native Shopify app. (+0.39) | Fomo: [Shopify evidence](https://help.usefomo.com/article/193-shopify-notification-settings), 2026-11-05 · Wisepops: [Shopify evidence](https://wisepops.com/faq), 2026-10-09 |
| Native Shopify app | Inspect notification templates and Shopify settings for the connected store. (+0.39) | Install Wisepops: Popup Builder & CRO from the Shopify App Store. (+0.39) | Fomo: [Shopify evidence](https://apps.shopify.com/fomo), 2026-11-05 · Wisepops: [Shopify evidence](https://popuppapa.com/shopify-popup-apps/), 2026-10-06 |
| Built for Shopify | Not confirmed | No | Wisepops: [App website](https://popuppapa.com/shopify-popup-apps/), 2026-10-13 |
| Shopify media assets | Not confirmed | Not confirmed | — |
| Shopify products and variants | Display a product title and quantity below the chosen inventory threshold; variant grouping is configurable. (+0.79) | Not confirmed | Fomo: [Shopify evidence](https://help.usefomo.com/article/193-shopify-notification-settings), 2026-11-05 |
| Shopify collections | Not confirmed | Not confirmed | — |
| Shopify discount assets | Not confirmed | Not confirmed | — |
| Shopify metafields and metaobjects | Not confirmed | Not confirmed | — |
| Shopify customer data | Not confirmed | Not confirmed | — |
| Shopify customer synchronization | Not confirmed | Not confirmed | — |
| Shopify events and triggers | After enabling cart events, adding an item on the Shopify storefront created a captured event with the matching product link. (+0.79) | Not confirmed | Fomo: [Shopify evidence](https://help.usefomo.com/article/193-shopify-notification-settings), 2026-11-05 |
| Shopify audience and cart targeting | Show low-stock notices on the corresponding product page, based on Shopify inventory. (+0.79) | Not confirmed | Fomo: [Shopify evidence](https://help.usefomo.com/article/193-shopify-notification-settings), 2026-11-05 |
| Apply a Shopify discount | Not confirmed | Not confirmed | — |
| Add a Shopify product to cart | Not confirmed | Not confirmed | — |
| Buy now / direct checkout | Not confirmed | Not confirmed | — |
| Shopify Flow | Not confirmed | Not confirmed | — |
Round score: Fomo +3.15 (total 11.6), Wisepops +0.79 (total 22.34).
## Round 15: Pricing
Weight: 10 points.
Fomo’s Shopify Free and Starter tiers meter notifications. Wisepops’ reviewed managed offer starts at $599 a month. Include creative production and launch responsibility when deciding whether those quotes buy comparable work. Free includes 1,000 notifications for one site. Starter costs $25 for 8,000 on Shopify. Several eligible notifications during the same visit can each use capacity. Wisepops advertises a managed offer from $599 a month. The final scope and fee need a proposal. That starting figure is not a confirmed price for each traffic, domain and email requirement in our scenario table.
| Criterion | Fomo | Wisepops | Evidence |
| --- | --- | --- | --- |
| A small website (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $25 / mo · Starter. At one notification per pageview, 2,000 impressions fit Starter; Free covers up to 1,000. (+1) | Not confirmed | Fomo: [Shopify plans](https://apps.shopify.com/fomo), 2026-11-05 |
| Visitors explore more pages (visitors / mo: 10,000, pageviews / mo: 60,000, website: 1) | $149 / mo · Pro. At one notification per pageview, 60,000 impressions fit Pro. (+1) | Not confirmed | Fomo: [Shopify plans](https://apps.shopify.com/fomo), 2026-11-05 |
| A higher-traffic website (visitors / mo: 50,000, pageviews / mo: 100,000, website: 1) | $149 / mo · Pro. 100,000 notifications exactly use the Shopify Pro allowance. (+1) | Not confirmed | Fomo: [Shopify plans](https://apps.shopify.com/fomo), 2026-11-05 |
| Two websites on one account (visitors / mo: 10,000 total, pageviews / mo: 20,000 total, websites: 2) | $75 / mo · Business. Business includes unlimited websites and 40,000 notifications, enough for one notification on each of 20,000 combined pageviews. (+1) | Not confirmed | Fomo: [Shopify plans](https://apps.shopify.com/fomo), 2026-11-05 |
| Launch popups without vendor branding (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | Not confirmed | — |
| Run a sale or promotion (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | Not confirmed | — |
| Improve popup conversion with A/B testing (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | Not confirmed | — |
| Collect data and feedback with surveys, quizzes and forms (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | Not confirmed | — |
| Signup plus an automated welcome email (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1, active contacts: 500, emails / mo: 1,000) | Not confirmed | Not confirmed | — |
| Popups and email marketing in one platform (visitors / mo: 5,000, pageviews / mo: 10,000, website: 1, active contacts: 500, emails / mo: 5,000) | Not confirmed | Not confirmed | — |
Round score: Fomo +4 (total 15.6), Wisepops +0 (total 22.34).
## The final score
Pick Fomo for reusable notifications driven by genuine store activity. Pick Wisepops for a team buying a broader onsite marketing program with campaigns, experiments and a service relationship.
| Round | Fomo | Wisepops |
| --- | --- | --- |
| Formats & content | 2.57 | 2.57 |
| Forms | 0 | 3.88 |
| Surveys | 0 | 0.41 |
| Gamification | 0 | 1.06 |
| Targeting | 0.9 | 4.95 |
| Experiments | 0 | 3.5 |
| Email & SMS | 0.75 | 0.75 |
| Team & sites | 1.41 | 0.84 |
| Developer | 1.13 | 1.13 |
| Support | 0 | 0 |
| Editor & workflow | 0 | 0.77 |
| Data & reporting | 0.32 | 0.32 |
| Integrations | 1.38 | 1.38 |
| Shopify | 3.15 | 0.79 |
| Pricing | 4 | 0 |
| Total | 15.6 | 22.34 |
## What matters most to you?
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Fomo | Wisepops |
| --- | --- | --- |
| The overall feature set | 15.6 | 22.34 |
| Popups without email marketing | 15.94 | 30.19 |
| Collecting more leads | — · Required capability unconfirmed | 32.14 |
| Driving clicks and actions | 8.84 | 34.22 |
| Popups and email marketing in one service | — · Required capability unconfirmed | — · Required capability unconfirmed |
| Running campaigns for my Shopify store | 21.77 | 11.77 |
| A/B testing and measuring results | — · Required capability unconfirmed | 34.1 |
| Creating and editing campaigns with AI | — · Required capability unconfirmed | — · Required capability unconfirmed |
| Collecting data and feedback | — · Required capability unconfirmed | 25.29 |
| Working with a team or managing clients | 26.33 | 19.88 |
| Connecting AI agents to my workflow | 22.05 | 24.16 |
## How the comparison works
These scores are relative to Fomo and Wisepops in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
1. **Relative scores, not universal ratings.** The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
2. **One shared pool of 100 points.** The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
3. **How features earn points.** If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
4. **How prices earn points.** Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
5. **Which plans count.** Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
6. **How your priorities change the score.** A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.
## See also
- [Alternatives to Fomo](https://popuppapa.com/alternatives-to-fomo/index.md): Compare other replacements for Fomo by the job you want to move.
- [Alternatives to Wisepops](https://popuppapa.com/alternatives-to-wisepops/index.md): See which parts of Wisepops are worth keeping and what it would take to replace them.
- [Announcement popup tools](https://popuppapa.com/best-announcement-popup-tools/index.md): Compare other ways to communicate a launch or a store notice.