# Klaviyo vs Poptin: popups, forms, email and pricing compared
Compare Klaviyo and Poptin across forms, targeting, Shopify, games, experiments, email, agent access and pricing, with fifteen scored rounds and priority scenarios.
- Page: https://popuppapa.com/klaviyo-vs-poptin/
- Published: 2026-10-20; updated: 2026-10-20
- Klaviyo review: https://popuppapa.com/reviews/klaviyo/index.md
- Poptin review: https://popuppapa.com/reviews/poptin/index.md
## What do you need your website to do next?
Poptin is not only a popup tool that hands leads to another service: Growth also sends broadcasts and automated email. Comparing it with Klaviyo requires keeping that product separate from Poptin’s visitor-based popup plans.
The popup differences are more concrete than the category labels. Poptin has several game formats, explicit losing outcomes and detailed email-quality controls. Klaviyo has stronger confirmed experiment controls, revenue reporting and external form creation.
The shared scenarios show why neither starting price settles the choice. A busy site with few subscribers, an agency with several domains and a frequently mailed list put pressure on different limits.
## How the comparison works
15 rounds compare both platforms against the same 194 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded, with the source behind each verdict.
## Round 1: Formats & content
Weight: 9 points.
Klaviyo focuses its onsite editor on signup forms, including popup, flyout and embedded layouts. Mobile settings adapt the signup experience to smaller screens. Poptin provides popups and embedded forms, with desktop and mobile layouts. Campaign elements can be arranged directly in the visual editor.
| Criterion | Klaviyo | Poptin | Evidence |
| --- | --- | --- | --- |
| Message | Not confirmed | (+0.75) | Klaviyo: [Message](https://www.klaviyo.com/uk/features/web-forms), 2026-09-30 · Poptin: [Message](https://www.poptin.com/features/), 2026-10-07 |
| Flyby / slide-in | (+0.38) | (+0.38) | Klaviyo: [Flyby / slide-in](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17 · Poptin: [Flyby / slide-in](https://www.poptin.com/features/slide-ins/), 2026-10-07 |
| Promo bars | (+0.38) | (+0.38) | Klaviyo: [Promo bars](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17 · Poptin: [Promo bars](https://www.poptin.com/features/), 2026-09-30 |
| Teasers | (+0.38) | (+0.38) | Klaviyo: [Teasers](https://help.klaviyo.com/hc/en-us/articles/4411540984859), 2026-10-17 · Poptin: [Teasers](https://www.poptin.com/popups/), 2026-10-07 |
| Content carousel | Not confirmed | Not confirmed | — |
| Eye-catching | Not confirmed | Not confirmed | — |
| Countdown | (+0.38) | (+0.38) | Klaviyo: [Countdown](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-09-29 · Poptin: [Countdown](https://www.poptin.com/features/), 2026-10-12 |
| Dynamic text | Not confirmed | Not confirmed | — |
| Mobile editor | Desktop and mobile views, with flyout position and device-specific blocks. (+0.38) | A separate mobile version can change text, images, buttons and field order. (+0.38) | Klaviyo: [Mobile editor](https://help.klaviyo.com/hc/en-us/articles/4406161800987), 2026-10-17 · Poptin: [Mobile editor](https://app.popt.in/), 2026-10-16 |
Round score: Klaviyo +1.88 (total 1.88), Poptin +2.63 (total 2.63).
## Round 2: Forms
Weight: 12.6 points.
The shared forms score is tied, but the controls differ. Poptin has detailed email-quality settings; Klaviyo contributes confirmed multistep forms, multiple-choice input and phone verification controls. Match the exact requirement to the row. Klaviyo collects email, phone, text, radio, dropdown and checkbox answers across multiple steps. Consent and hidden properties attach to the profile. Phone-format checks, CAPTCHA and double opt-in help protect the list; mobile tap-to-text provides another SMS signup route. Poptin collects contact details, messages, location, birthdays and consent, with configurable properties and hidden values. Email controls include format, typo and business-address checks. Double opt-in can follow the account setting or be chosen for the form.
| Criterion | Klaviyo | Poptin | Evidence |
| --- | --- | --- | --- |
| Email capture | Subscribers go straight to Klaviyo's own contact lists. (+0.16) | (+0.16) | Klaviyo: [Email capture](https://help.klaviyo.com/hc/en-us/articles/115005076767), 2026-09-29 · Poptin: [Email capture](https://www.poptin.com/features/), 2026-10-12 |
| SMS capture | (+0.32) | Not confirmed | Klaviyo: [SMS capture](https://help.klaviyo.com/hc/en-us/articles/9351341171995), 2026-10-08 |
| Phone field | Phone numbers are checked for format. (+0.16) | (+0.16) | Klaviyo: [Phone field](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17 · Poptin: [Phone field](https://www.poptin.com/features/), 2026-10-12 |
| Single choice | Radio buttons or a dropdown. (+0.16) | Radio buttons or a single-select dropdown. (+0.16) | Klaviyo: [Single choice](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17 · Poptin: [Single choice](https://www.poptin.com/features/), 2026-10-12 |
| Multiple choice | (+0.32) | Not confirmed | Klaviyo: [Multiple choice](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17 |
| Free text | Text inputs for names or open comments. (+0.16) | Collected through the Message field. (+0.16) | Klaviyo: [Free text](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17 · Poptin: [Free text](https://www.poptin.com/features/), 2026-10-12 |
| Consent checkbox | (+0.32) · Consent checkbox: (+0.16) · Email marketing consent: A marketing consent block can be required and also asks for email open and click tracking consent. (+0.16) | (+0.32) · Consent checkbox: (+0.16) · Email marketing consent: Add a Consent Checkbox field with editable text, optionally required or pre-ticked. (+0.16) | Klaviyo: [Consent checkbox](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17; [Consent checkbox: Email marketing consent](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17; [Consent checkbox](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17; [Consent checkbox](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17 · Poptin: [Consent checkbox](https://www.poptin.com/features/), 2026-10-12; [Consent checkbox: Email marketing consent](https://help.poptin.com/en/article/how-to-add-a-consent-checkbox-to-your-poptin-ngtsan/), 2026-10-17; [Consent checkbox](https://www.poptin.com/features/), 2026-10-12; [Consent checkbox](https://www.poptin.com/features/), 2026-10-12 |
| Hidden fields | Hidden properties on the submit button are saved to the profile. (+0.16) | Any input field can be set to hidden. (+0.16) | Klaviyo: [Hidden fields](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17 · Poptin: [Hidden fields](https://www.poptin.com/features/), 2026-10-12 |
| Multi-step | (+0.65) · Multi-step: (+0.32) · Popup steps: A form can have several steps, for example email on one and phone on another. (+0.32) | Not confirmed | Klaviyo: [Multi-step](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-09-29; [Multi-step: Popup steps](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Multi-step](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-09-29 |
| Logic | Not confirmed | Not confirmed | — |
| Validation | (+0.81) · Validation: (+0.16) · Field validation: (+0.16) · Phone format: The phone field checks that the number is stored in an acceptable format. (+0.16) · Required fields: Any input can be required, with editable required and invalid messages. (+0.32) | (+1.45) · Validation: (+0.16) · Field validation: (+0.16) · Email format: Email validation checks the address format and catches typos; a business-only mode is also available. (+0.32) · Phone format: Phone validation accepts 7-15 digits with only - ( ) and + as symbols; an international prefix mode exists. (+0.16) · Email typo check: Flags common email typos. (+0.32) · Business email filter: Can accept business addresses only. (+0.32) | Klaviyo: [Validation](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Validation: Field validation](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Validation](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Validation: Phone format](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17; [Validation: Required fields](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Validation](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Validation](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Validation](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Validation](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Validation: Phone verification](https://help.klaviyo.com/hc/en-us/articles/9351341171995), 2026-10-17 · Poptin: [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Field validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Email format](https://help.poptin.com/en/article/what-is-validation-of-input-fields-e35vw9/), 2026-10-17; [Validation: Phone format](https://help.poptin.com/en/article/what-is-validation-of-input-fields-e35vw9/), 2026-10-17; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Email typo check](https://www.poptin.com/features/), 2026-10-12; [Validation: Business email filter](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12 |
| CAPTCHA | (+0.32) | Not confirmed | Klaviyo: [CAPTCHA](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-09-29 |
| Email double opt-in | (+0.16) | Set per popup or inherited from the account default. (+0.16) | Klaviyo: [Email double opt-in](https://help.klaviyo.com/hc/en-us/articles/9890182538011), 2026-09-29 · Poptin: [Email double opt-in](https://www.poptin.com/features/), 2026-10-12 |
| Follow-up | (+0.97) · Follow-up: (+0.16) · After signup: (+0.16) · Email automation: (+0.16) · Email sequences: Flows chain messages with delays between them. (+0.16) · Delays and branches: Flows add time delays and can split paths, for example by product. (+0.16) · Lifecycle triggers: A list-triggered flow starts when someone joins a list, including via a sign-up form. (+0.16) | (+1.29) · Follow-up: (+0.16) · After signup: An autoresponder email can be sent to visitors who submit a connected popup or form. (+0.16) · Reward email: Gamified popup autoresponders can include the prize won and the prize code through merge tags. (+0.32) · Email automation: (+0.16) · Email sequences: Automations chain emails, delays, splits and contact updates into flows that run on triggers. (+0.16) · Delays and branches: Add Time Delay steps and Yes/No Conditional Splits based on email activity, tags or properties. (+0.16) · Lifecycle triggers: Contacts Activity triggers fire on subscription, unsubscription, property or tag changes. (+0.16) | Klaviyo: [Follow-up](https://help.klaviyo.com/hc/en-us/articles/115002775172), 2026-09-29; [Follow-up](https://help.klaviyo.com/hc/en-us/articles/115002775172), 2026-09-29; [Follow-up](https://help.klaviyo.com/hc/en-us/articles/115002775172), 2026-09-29; [Follow-up](https://help.klaviyo.com/hc/en-us/articles/115002775172), 2026-09-29; [Follow-up: Email automation](https://help.klaviyo.com/hc/en-us/articles/115002775172), 2026-10-17; [Follow-up: Email sequences](https://help.klaviyo.com/hc/en-us/articles/115003885212), 2026-10-17; [Follow-up: Delays and branches](https://help.klaviyo.com/hc/en-us/articles/115002779431), 2026-10-17; [Follow-up: Lifecycle triggers](https://help.klaviyo.com/hc/en-us/articles/115002775172), 2026-10-17 · Poptin: [Follow-up](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: After signup](https://help.poptin.com/en/article/how-to-create-poptin-autoresponder-1k2nl99/), 2026-10-17; [Follow-up](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: Reward email](https://help.poptin.com/en/article/how-to-create-poptin-autoresponder-1k2nl99/), 2026-10-17; [Follow-up: Email automation](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: Email sequences](https://help.poptin.com/en/article/how-to-create-an-email-automation-8s8qv4/), 2026-10-17; [Follow-up: Delays and branches](https://help.poptin.com/en/article/how-to-create-an-email-automation-8s8qv4/), 2026-10-17; [Follow-up: Lifecycle triggers](https://help.poptin.com/en/article/contacts-activity-trigger-1rcn27h/), 2026-10-17 |
Round score: Klaviyo +4.68 (total 6.56), Poptin +4.04 (total 6.66).
## Round 3: Surveys
Weight: 4.5 points.
Klaviyo’s signup fields can collect preferences and customer information. Dedicated rating and quiz formats are assessed separately below. Poptin can collect customer answers through form fields. Dedicated feedback ratings and quiz formats are evaluated separately from ordinary signup questions.
| Criterion | Klaviyo | Poptin | Evidence |
| --- | --- | --- | --- |
| Numeric rating | Not confirmed | Not confirmed | — |
| NPS | Not confirmed | Not confirmed | — |
| Star rating | Not confirmed | Not confirmed | — |
| Emoji rating | Not confirmed | Not confirmed | — |
| Binary rating | Not confirmed | Not confirmed | — |
| Quizzes | Not confirmed | Not confirmed | — |
Round score: Klaviyo +0 (total 6.56), Poptin +0 (total 6.66).
## Round 4: Gamification
Weight: 4.5 points.
Poptin has the higher game score through its format variety and losing outcomes. Klaviyo’s wheel keeps a simpler prize-and-signup experience inside the email platform. Klaviyo offers a spin-to-win block with two to six slices. Each slice has a probability, success step and coupon. The signup can sit before or alongside the spin. This establishes a configurable wheel, not a library of scratch cards, calendars or outcome quizzes. Poptin offers wheel, gift and scratch formats. Wheel and gift settings include weighted prizes, losing outcomes and redirects, with distinct play, win and lose screens. The documented scratch setup reveals a fixed offer.
| Criterion | Klaviyo | Poptin | Evidence |
| --- | --- | --- | --- |
| Spin the wheel | 2 to 6 slices, each with its own success step and coupon. (+0.26) · Spin the wheel: 2 to 6 slices, each with its own success step and coupon. (+0.13) · Prize weights: Each slice gets its own probability, at least 1%, adding up to 100%. (+0.13) | Separate play, winning and losing screens. (+0.53) · Spin the wheel: Separate play, winning and losing screens. (+0.13) · Prize weights: Each prize slice has a weight that sets its win probability; an Equal Chances option evens them out. (+0.13) · Losing slices: A slice can be marked as a losing option where the visitor wins no prize, shown on a separate Losing screen. (+0.26) | Klaviyo: [Spin the wheel](https://help.klaviyo.com/hc/en-us/articles/34614633330075), 2026-10-17; [Spin the wheel: Prize weights](https://help.klaviyo.com/hc/en-us/articles/34614633330075), 2026-10-17; [Spin the wheel](https://help.klaviyo.com/hc/en-us/articles/34614633330075), 2026-10-17 · Poptin: [Spin the wheel](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12; [Spin the wheel: Prize weights](https://help.poptin.com/en/article/how-to-create-spin-the-wheel-gamified-popup-10cd85s/), 2026-10-17; [Spin the wheel: Losing slices](https://help.poptin.com/en/article/how-to-create-spin-the-wheel-gamified-popup-10cd85s/), 2026-10-17 |
| Slot machine | Not confirmed | Not confirmed | — |
| Plinko | Not confirmed | Not confirmed | — |
| Lottery ball | Not confirmed | Not confirmed | — |
| Claw machine | Not confirmed | Not confirmed | — |
| Scratch card | Not confirmed | (+0.26) | Poptin: [Scratch card](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12 |
| Pick a gift | Not confirmed | (+0.26) | Poptin: [Pick a gift](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12 |
| Pick a card | Not confirmed | Not confirmed | — |
| Break the egg | Not confirmed | Not confirmed | — |
| Shake the tree | Not confirmed | Not confirmed | — |
| Memory cards | Not confirmed | Not confirmed | — |
| Treasure hunt | Not confirmed | Not confirmed | — |
| Learn to earn | Not confirmed | Not confirmed | — |
| Seasonal calendar | Not confirmed | Not confirmed | — |
| Daily offers | Not confirmed | Not confirmed | — |
Round score: Klaviyo +0.26 (total 6.82), Poptin +1.06 (total 7.72).
## Round 5: Targeting
Weight: 10.8 points.
Klaviyo scores higher through confirmed campaign coordination. Poptin covers varied visit-based triggers, but plan access to advanced conditions can affect the cost of a specific brief. Klaviyo combines URL, UTM, device and location rules with lists and customer segments. Delay, scroll, exit and click triggers control the opening moment. Frequency settings limit repeat appearances, and form priorities decide which queued campaign appears first. Poptin uses delay, exit, scroll, page count, click count and inactivity triggers, plus device, URL, country, frequency and scheduling controls. Advanced conditions such as cookies, previous pages and JavaScript can require paid access.
| Criterion | Klaviyo | Poptin | Evidence |
| --- | --- | --- | --- |
| Page targeting | URL rules with wildcards and UTM filters. (+0.23) | (+0.23) | Klaviyo: [Page targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17 · Poptin: [Page targeting](https://www.poptin.com/features/), 2026-10-12 |
| Geo targeting | Countries or other locations, from the visitor's IP address. (+0.23) | (+0.23) | Klaviyo: [Geo targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17 · Poptin: [Geo targeting](https://www.poptin.com/features/), 2026-10-12 |
| Device targeting | (+0.23) | (+0.23) | Klaviyo: [Device targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17 · Poptin: [Device targeting](https://www.poptin.com/features/), 2026-10-12 |
| Audience targeting | (+1.8) · Audience targeting: (+0.23) · Referrer targeting: UTM source, medium, campaign, term and ID. (+0.23) · Cart targeting: Total cart value or specific products. (+0.23) · Profile targeting: (+0.23) · Customer tags: Segments built on the Shopify Tags property can decide who sees a form. (+0.23) · Order history: (+0.23) · List segments: Include or exclude lists and segments for cookied visitors. (+0.45) | (+1.8) · Audience targeting: (+0.23) · Referrer targeting: (+0.23) · Cart targeting: Shopify only: cart item count, cart value or specific products. (+0.23) · Profile targeting: (+0.23) · Customer tags: Show a popup only to Shopify customers who carry chosen customer tags. (+0.23) · Login status: Show or hide a popup for logged-in or logged-out Shopify visitors. (+0.45) · Order history: Target logged-in Shopify customers by purchases, total spent, discounts, order and fulfilment status. (+0.23) | Klaviyo: [Audience targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Audience targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Audience targeting: Referrer targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Audience targeting: Cart targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Audience targeting: Profile targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Audience targeting: Customer tags](https://help.klaviyo.com/hc/en-us/articles/115005080907), 2026-10-17; [Audience targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Audience targeting: Order history](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Audience targeting: List segments](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17 · Poptin: [Audience targeting](https://app.popt.in/), 2026-10-13; [Audience targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Referrer targeting](https://app.popt.in/), 2026-10-12; [Audience targeting: Cart targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Profile targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Customer tags](https://help.poptin.com/en/article/shopify-customer-tags-targeting-how-to-show-poptin-only-to-specific-customers-on-shopify-3nt0jx/), 2026-10-17; [Audience targeting: Login status](https://help.poptin.com/en/article/how-to-target-customers-by-shopify-login-status-ntdq5c/), 2026-10-17; [Audience targeting: Order history](https://help.poptin.com/en/article/how-to-target-shopify-visitors-based-on-their-order-history-krhz37/), 2026-10-17; [Audience targeting](https://app.popt.in/), 2026-10-13 |
| Behavior triggers | (+1.35) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Custom event trigger: (+0.45) | (+1.35) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Inactivity trigger: (+0.45) | Klaviyo: [Behavior triggers](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Behavior triggers: Time delay](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Behavior triggers: Exit intent](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Behavior triggers: Scroll trigger](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Behavior triggers](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Behavior triggers](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Behavior triggers: Custom event trigger](https://help.klaviyo.com/hc/en-us/articles/4418052317339), 2026-10-17; [Behavior triggers](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17 · Poptin: [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Time delay](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Exit intent](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Scroll trigger](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Inactivity trigger](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12 |
| Click trigger | (+0.23) | (+0.23) | Klaviyo: [Click trigger](https://help.klaviyo.com/hc/en-us/articles/4418052317339), 2026-10-17 · Poptin: [Click trigger](https://www.poptin.com/features/), 2026-10-12 |
| Scheduling | (+0.23) | (+0.23) | Klaviyo: [Scheduling](https://help.klaviyo.com/hc/en-us/articles/360002049952), 2026-10-17 · Poptin: [Scheduling](https://www.poptin.com/features/), 2026-10-12 |
| Frequency cap | Days to wait before a closed form returns, or show it on every visit. (+0.23) | Separate repeat rules for new, returning and converted visitors. (+0.23) | Klaviyo: [Frequency cap](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17 · Poptin: [Frequency cap](https://www.poptin.com/features/), 2026-10-12 |
| Campaign control | Low, Medium, High or Highest priority decides which queued form shows first. (+0.45) | Not confirmed | Klaviyo: [Campaign control](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17 |
Round score: Klaviyo +4.95 (total 11.77), Poptin +4.5 (total 12.22).
## Round 6: Experiments
Weight: 6.3 points.
Klaviyo has more confirmed experiment controls: traffic weighting and automatic winners. Both can compare form designs, but Poptin’s A/B availability alone does not establish those additional controls. Klaviyo tests up to seven form variations, divides traffic evenly or by configured weights, and supports automatic winner selection. Results include revenue per variation. A test between form designs does not itself establish a no-form control group. Poptin creates an A/B variation from a completed campaign and groups the designs in a test. This is useful for trying a different incentive, headline or layout without treating the campaigns as unrelated.
| Criterion | Klaviyo | Poptin | Evidence |
| --- | --- | --- | --- |
| A/B testing | Up to 7 form variations. (+4.2) · A/B testing: Up to 7 form variations. (+0.35) · Popup tests: Sign-up forms can be tested with up to 7 variations. (+0.35) · Traffic split: Manual weights set each variation's share of traffic, adding up to 100%. (+0.7) · Automatic winner: The test can end on a statistically significant winner or a set date, and the winner goes live. (+0.7) · Email or SMS campaign tests: (+0.7) · Email tests: (+0.7) · SMS tests: (+0.7) | An A/B variant is created from a finished campaign and grouped in one test. (+0.7) · A/B testing: An A/B variant is created from a finished campaign and grouped in one test. (+0.35) · Popup tests: Visitors rotate between popup variants; any number of variants can be added. (+0.35) | Klaviyo: [A/B testing](https://help.klaviyo.com/hc/en-us/articles/360045462071), 2026-10-17; [A/B testing: Popup tests](https://help.klaviyo.com/hc/en-us/articles/360045462071), 2026-10-17; [A/B testing](https://help.klaviyo.com/hc/en-us/articles/360045462071), 2026-10-17; [A/B testing: Traffic split](https://help.klaviyo.com/hc/en-us/articles/360045462071), 2026-10-17; [A/B testing](https://help.klaviyo.com/hc/en-us/articles/360045462071), 2026-10-17; [A/B testing: Automatic winner](https://help.klaviyo.com/hc/en-us/articles/360045462071), 2026-10-17; [A/B testing: Email or SMS campaign tests](https://help.klaviyo.com/hc/en-us/articles/115005228148), 2026-10-17; [A/B testing: Email tests](https://help.klaviyo.com/hc/en-us/articles/115005228148), 2026-10-17; [A/B testing: SMS tests](https://help.klaviyo.com/hc/en-us/articles/115005228148), 2026-10-17 · Poptin: [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing: Popup tests](https://help.poptin.com/en/article/how-does-ab-test-work-1fqzoxl/), 2026-10-17; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13 |
Round score: Klaviyo +4.2 (total 15.97), Poptin +0.7 (total 12.92).
## Round 7: Email & SMS
Weight: 4.5 points.
Both satisfy the shared native-email criteria. Poptin Growth’s unlimited sends matter for a frequently mailed small list; Klaviyo’s sending allowance follows its active-profile tier. Traffic still matters for Growth. A Klaviyo signup can enter a welcome flow from a list. Flows also respond to segments, events and dates, with delays and conditional paths for later messages. Broadcasts, segmentation, email and SMS belong to the same platform; profiles and sending allowances determine the bill. Poptin Growth combines campaigns, segmentation and automations. Its canvas includes subscription triggers, source filters, conditions, delays, email actions and contact operations. The $19 bracket covers 500 contacts with unlimited emails and 5,000 visitors.
| Criterion | Klaviyo | Poptin | Evidence |
| --- | --- | --- | --- |
| Email marketing | Campaigns, segments and flows; sending and profile limits depend on the plan. (+0.75) | Campaigns, segments and journeys; Growth Free covers 250 contacts and 500 emails. (+0.75) | Klaviyo: [Email marketing](https://help.klaviyo.com/hc/en-us/articles/115002775172), 2026-09-29 · Poptin: [Email marketing](https://www.poptin.com/pricing/), 2026-10-12 |
| SMS marketing | (+1.5) | Not confirmed | Klaviyo: [SMS marketing](https://help.klaviyo.com/hc/en-us/articles/360035285472), 2026-09-29 |
| Web push | Not confirmed | Not confirmed | — |
Round score: Klaviyo +2.25 (total 18.22), Poptin +0.75 (total 13.67).
## Round 8: Team & sites
Weight: 4.5 points.
Both support controlled billing access. Klaviyo has more confirmed role granularity and activity history; Poptin’s subaccounts are useful when the work is organised around separate clients. Klaviyo provides predefined and custom roles, with separate responsibilities for content, analysis and account management. Owners and Admins can edit billing. An activity log records changes, and Portfolio groups accounts; that grouping is not a promise of one subscription for every website. Poptin supports users, subaccounts and scoped API keys. User access and seats depend on the plan; Agency subaccount users cannot open Billing and Plans. Domain allowance is a separate limit from seats and account permissions.
| Criterion | Klaviyo | Poptin | Evidence |
| --- | --- | --- | --- |
| Workspaces | Portfolio groups several accounts for management. (+0.56) · Workspaces: Portfolio groups several accounts for management. (+0.28) · Client portfolio: (+0.28) | One domain on Free and Basic, four on Pro, unlimited on Agency and Growth. (+1.13) · Workspaces: One domain on Free and Basic, four on Pro, unlimited on Agency and Growth. (+0.28) · Several sites: Free and Basic allow 1 domain, Pro 4, and Agency unlimited domains. (+0.56) · Client portfolio: Agency plans create a sub-account per client or website with popups, forms, autoresponders and stats kept separate. (+0.28) | Klaviyo: [Workspaces](https://www.klaviyo.com/features/portfolio), 2026-09-29; [Workspaces](https://www.klaviyo.com/features/portfolio), 2026-09-29; [Workspaces](https://www.klaviyo.com/features/portfolio), 2026-09-29; [Workspaces](https://www.klaviyo.com/features/portfolio), 2026-09-29 · Poptin: [Workspaces](https://www.poptin.com/pricing/), 2026-10-12; [Workspaces: Several sites](https://help.poptin.com/en/article/what-maximum-amount-of-domains-means-pxcyff/), 2026-10-17; [Workspaces](https://www.poptin.com/pricing/), 2026-10-12; [Workspaces: Client portfolio](https://help.poptin.com/en/article/how-does-an-agency-account-look-like-h29709/), 2026-10-17 |
| Team | Individual user logins instead of a shared login. (+0.84) · Team: Individual user logins instead of a shared login. (+0.28) · Activity history: The activity logger lists each edit with time, user email and category. (+0.56) | (+0.28) | Klaviyo: [Team](https://help.klaviyo.com/hc/en-us/articles/115005231648), 2026-10-17; [Team: Activity history](https://help.klaviyo.com/hc/en-us/articles/44579125790747), 2026-10-17 · Poptin: [Team](https://www.poptin.com/pricing/), 2026-10-12; [Team](https://www.poptin.com/pricing/), 2026-10-12 |
| Roles | (+0.56) · Roles: (+0.28) · Billing access controls: Only Owners and Admins can edit billing. (+0.28) | (+0.56) · Roles: (+0.28) · Billing access controls: Agency sub-account users cannot open Billing and Plans. (+0.28) | Klaviyo: [Roles](https://help.klaviyo.com/hc/en-us/articles/360053547071), 2026-10-17; [Roles: Billing access controls](https://help.klaviyo.com/hc/en-us/articles/115005231648), 2026-10-17 · Poptin: [Roles](https://www.poptin.com/pricing/), 2026-10-12; [Roles: Billing access controls](https://help.poptin.com/en/article/how-does-an-agency-account-look-like-h29709/), 2026-10-17 |
Round score: Klaviyo +1.97 (total 20.19), Poptin +1.97 (total 15.64).
## Round 9: Developer
Weight: 4.5 points.
Klaviyo’s REST API can create, update and publish forms, with reporting endpoints for performance. Browser events connect forms to site code. Its MCP server exposes campaigns, flows, profiles and reporting with scope restrictions; flow webhooks send custom payloads to an endpoint. Poptin’s public API manages contacts and email operations, reads popup analytics, and pauses or resumes existing popups. Keys belong to an account or subaccount and can be revoked. Webhooks forward form submissions to an external endpoint.
| Criterion | Klaviyo | Poptin | Evidence |
| --- | --- | --- | --- |
| HTTP API | Forms, campaigns, profiles, flows and reporting, with per-key scopes. (+1.13) · HTTP API: Forms, campaigns, profiles, flows and reporting, with per-key scopes. (+0.19) · Create designs: The Forms API creates and updates forms with full step, block and trigger definitions. (+0.38) · Operate campaigns: Forms can be published and unpublished through the API. (+0.19) · Read performance: The Reporting API returns form values and series. (+0.19) · Scoped credentials: Private API keys can be limited with scopes. (+0.19) | Contacts, email campaigns and popup analytics; keys are tied to one account. (+0.75) · HTTP API: Contacts, email campaigns and popup analytics; keys are tied to one account. (+0.19) · Operate campaigns: The API pauses and resumes existing poptins and renames them. (+0.19) · Read performance: The Poptin Analytics endpoint returns metrics for a date range, filterable by device, type and domain. (+0.19) · Scoped credentials: Each API key is bound to the account or subaccount it was created in. (+0.19) | Klaviyo: [HTTP API](https://developers.klaviyo.com/en/reference/forms_api_overview), 2026-10-17; [HTTP API: Create designs](https://developers.klaviyo.com/en/reference/forms_api_overview), 2026-10-17; [HTTP API: Operate campaigns](https://developers.klaviyo.com/en/reference/forms_api_overview), 2026-10-17; [HTTP API: Read performance](https://developers.klaviyo.com/en/reference/forms_api_overview), 2026-10-17; [HTTP API: Scoped credentials](https://developers.klaviyo.com/en/reference/api_overview), 2026-10-17 · Poptin: [HTTP API](https://developers.poptin.com/docs/getting-started), 2026-10-12; [HTTP API](https://developers.poptin.com/docs/getting-started), 2026-10-12; [HTTP API: Operate campaigns](https://developers.poptin.com/reference/pausepoptin), 2026-10-17; [HTTP API: Read performance](https://developers.poptin.com/reference/poptinanalytics), 2026-10-17; [HTTP API: Scoped credentials](https://developers.poptin.com/docs/authentication), 2026-10-17 |
| Browser API | (+0.38) | Not confirmed | Klaviyo: [Browser API](https://developers.klaviyo.com/en/docs/introduction_to_the_klaviyo_object), 2026-10-17 |
| Webhooks | Not confirmed | (+0.38) | Klaviyo: [Webhooks](https://help.klaviyo.com/hc/en-us/articles/4534329515931), 2026-10-17 · Poptin: [Webhooks](https://developers.poptin.com/docs/getting-started), 2026-10-12 |
| MCP server | (+1.5) · MCP server: (+0.38) · Create designs: The MCP server has a tool to create forms. (+0.38) · Read performance: (+0.38) · Scoped credentials: Setting read-only=true disables every tool that writes to the account. (+0.38) | Not confirmed | Klaviyo: [MCP server](https://developers.klaviyo.com/en/docs/connect_to_the_klaviyo_mcp_server), 2026-10-17; [MCP server: Create designs](https://developers.klaviyo.com/en/docs/klaviyo_mcp_server_available_tools), 2026-10-17; [MCP server](https://developers.klaviyo.com/en/docs/connect_to_the_klaviyo_mcp_server), 2026-10-17; [MCP server](https://developers.klaviyo.com/en/docs/connect_to_the_klaviyo_mcp_server), 2026-10-17; [MCP server: Scoped credentials](https://developers.klaviyo.com/en/docs/connect_to_the_klaviyo_mcp_server), 2026-10-17 |
Round score: Klaviyo +3 (total 23.19), Poptin +1.13 (total 16.77).
## Round 10: Support
Weight: 1.8 points.
Both meet the support criterion. Poptin includes direct channels on its free popup plan; Klaviyo’s free email support is limited to the first 60 days. Klaviyo’s paid plans include email and live chat support, with availability depending on the plan and day. Free accounts receive email support for the first 60 days, then rely on self-service and AI-assisted help. Poptin lists chat and email on Free, Basic and Pro, with premium support on Growth and Agency.
| Criterion | Klaviyo | Poptin | Evidence |
| --- | --- | --- | --- |
| Chat support | Live chat on paid plans; Free gets 60 days of email support. (+0.9) | (+0.9) | Klaviyo: [Chat support](https://help.klaviyo.com/hc/en-us/articles/115001002272), 2026-10-17 · Poptin: [Chat support](https://www.poptin.com/pricing/), 2026-09-29 |
Round score: Klaviyo +0.9 (total 24.09), Poptin +0.9 (total 17.67).
## Round 11: Editor & workflow
Weight: 5.4 points.
Klaviyo includes the form editor on Free. Draft, Live and Editing statuses separate work in progress from the form visitors see. Poptin includes editor access on Growth Free and saves campaigns as inactive drafts. Its visual controls let you configure elements, fields and buttons directly.
| Criterion | Klaviyo | Poptin | Evidence |
| --- | --- | --- | --- |
| Free editor | (+0.39) | (+0.39) | Klaviyo: [Free editor](https://www.klaviyo.com/pricing), 2026-10-17 · Poptin: [Free editor](https://app.popt.in/), 2026-10-12 |
| Campaign drafts | Draft, Live and Editing statuses; a draft is not live. (+0.39) | (+0.39) | Klaviyo: [Campaign drafts](https://help.klaviyo.com/hc/en-us/articles/360002049952), 2026-10-17 · Poptin: [Campaign drafts](https://app.popt.in/), 2026-10-12 |
| Saved versions | Not confirmed | Not confirmed | — |
| AI popup assistant | Not confirmed | Not confirmed | — |
Round score: Klaviyo +0.77 (total 24.86), Poptin +0.77 (total 18.44).
## Round 12: Data & reporting
Weight: 4.5 points.
Both provide scheduled reporting routes. Klaviyo adds confirmed form revenue attribution and export coverage in the shared criteria. Poptin’s operational reporting is useful for agencies monitoring several accounts. Klaviyo reports submissions and revenue following form interactions, including revenue by test variation. Submitters can be grouped into a segment and exported. Custom reports can run on weekly or monthly schedules, and reporting APIs support external analysis. Poptin reports visitors, views and conversions. Scheduled lead and statistics reports include recipients, subaccounts, intervals and time zones. Its reporting API supports an external dashboard or assistant.
| Criterion | Klaviyo | Poptin | Evidence |
| --- | --- | --- | --- |
| Field mapping | Not confirmed | Not confirmed | — |
| Lead export | Build a segment of form submitters and export it to CSV. (+0.64) | Not confirmed | Klaviyo: [Lead export](https://help.klaviyo.com/hc/en-us/articles/4406228129051), 2026-10-17 |
| Scheduled reports | Weekly or monthly custom reports, sent as a download link. (+0.32) | (+0.32) | Klaviyo: [Scheduled reports](https://help.klaviyo.com/hc/en-us/articles/4407838420123), 2026-10-17 · Poptin: [Scheduled reports](https://app.popt.in/), 2026-10-12 |
| Revenue goals | Revenue from orders after a form interaction, also per A/B variation. (+0.64) | Not confirmed | Klaviyo: [Revenue goals](https://help.klaviyo.com/hc/en-us/articles/360015960712), 2026-10-17 |
| Team notifications | Not confirmed | (+1.93) · Team notifications: (+0.64) · Email: Lead notification emails go to up to five recipients per popup. (+0.64) · Slack: Sends new lead details to a Slack channel. (+0.64) | Poptin: [Team notifications](https://app.popt.in/), 2026-10-12; [Team notifications: Email](https://help.poptin.com/en/article/how-can-i-change-the-email-address-of-my-lead-notifications-rgxvi7/), 2026-10-17; [Team notifications: Slack](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-slack-1z05tm9/), 2026-10-17 |
Round score: Klaviyo +1.61 (total 26.47), Poptin +2.25 (total 20.69).
## Round 13: Integrations
Weight: 4.5 points.
Poptin has the broader confirmed handoff coverage in this comparison. Klaviyo is useful when it already owns the profiles and follow-up; adding Poptin then means paying for extra popup controls rather than replacing email. Klaviyo stores signups in its own profiles and sends its own email and SMS. Its marketplace connects stores, CRMs, review and loyalty systems, advertising tools and automation services. A flow can POST a webhook payload; that route is different from a dedicated form-submission webhook. Poptin connects to email and CRM platforms, Make, Zapier and Slack. Webhooks forward submissions, and its REST API exposes contacts and reporting. The popup workflow can feed an existing email service instead of moving contacts into Growth.
| Criterion | Klaviyo | Poptin | Evidence |
| --- | --- | --- | --- |
| Email | Not confirmed | ActiveCampaign, ActiveTrail, AWeber, Benchmark, Brevo, Campaign Monitor, CM Commerce, Constant Contact, Customer.io, Dotdigital, Drip, E-goi, Ecomail, Elastic Email, EmailOctopus, Emma, GetResponse, Gist, iContact, Kit, Klaviyo, MailerLite, Mailgun, Mailjet, Moosend, Omnisend, SendFox, SendGrid, Sendlane, Sendloop, SendPulse: Transfer captured contacts to your mailing platform. The integration selector is available in Growth Free; provider-specific field mapping is unconfirmed. Mailchimp: Connect from Email and Integration using Mailchimp authorization or an API key. Send signups with tags and groups; the Update Existing Contacts option also updates returning subscribers while retaining their existing tags and groups. Message and consent values use text merge fields named MESSAGE and CONSENT. (+0.25) | Poptin: [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-12; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-12; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-12; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-12 |
| SMS | Not confirmed | Not confirmed | — |
| CRM | Salesforce, Zoho, Pipedrive, Microsoft Dynamics: Sync leads and custom properties with CRM platforms. HubSpot: A HubSpot route is listed in the integration marketplace. Check the individual connector’s direction, partner subscription and supported properties before using it to deliver signup-form leads. (+0.13) | Agile CRM, Fireberry, Freshsales, HubSpot, Keap, LeadSquared, Nutshell, Pipedrive, Salesflare, Salesforce, Zoho CRM: Route new contacts to sales tools. (+0.13) | Klaviyo: [Integration catalogue](https://www.klaviyo.com/integrate), 2026-10-17; [How connections work](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-17; [Sync schedules](https://help.klaviyo.com/hc/en-us/articles/115005253208), 2026-10-17; [Developer documentation](https://developers.klaviyo.com/), 2026-10-17; [Klaviyo Marketplace](https://marketplace.klaviyo.com/en-us/browse/crm), 2026-10-17 · Poptin: [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-12; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-12; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-12; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-12 |
| Messaging | Not confirmed | Crisp, Drift, Intercom, Slack: These messaging services appeared in the authenticated integration selector. Delivery was not tested. (+0.25) | Poptin: [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-12; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-12; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-12; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-12 |
| Customer lifecycle | Gorgias, Recharge, Zendesk, Intercom, Smile, LoyaltyLion, Yotpo, Stamped: Klaviyo and partner-built apps supply additional customer events. These are wider-platform connections, not all popup-specific. (+0.25) | Not confirmed | Klaviyo: [Integration catalogue](https://www.klaviyo.com/integrate), 2026-10-17; [How connections work](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-17; [Sync schedules](https://help.klaviyo.com/hc/en-us/articles/115005253208), 2026-10-17; [Developer documentation](https://developers.klaviyo.com/), 2026-10-17; [Klaviyo Marketplace](https://marketplace.klaviyo.com/en-us/browse/crm), 2026-10-17 |
| Analytics | Not confirmed | Not confirmed | — |
| Advertising | Meta Advertising, TikTok Advertising, Google Ads, Pinterest, Snapchat: Sync audiences and events with advertising platforms. (+0.25) | Not confirmed | Klaviyo: [Integration catalogue](https://www.klaviyo.com/integrate), 2026-10-17; [How connections work](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-17; [Sync schedules](https://help.klaviyo.com/hc/en-us/articles/115005253208), 2026-10-17; [Developer documentation](https://developers.klaviyo.com/), 2026-10-17; [Klaviyo Marketplace](https://marketplace.klaviyo.com/en-us/browse/crm), 2026-10-17 |
| Marketing tools | Not confirmed | Not confirmed | — |
| Store | Shopify, WooCommerce, BigCommerce, Adobe Commerce, PrestaShop, Salesforce Commerce Cloud, Wix: Bring store customer and order data into Klaviyo. Supported data and sync frequency differ by platform. (+0.25) | Not confirmed | Klaviyo: [Integration catalogue](https://www.klaviyo.com/integrate), 2026-10-17; [How connections work](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-17; [Sync schedules](https://help.klaviyo.com/hc/en-us/articles/115005253208), 2026-10-17; [Developer documentation](https://developers.klaviyo.com/), 2026-10-17; [Klaviyo Marketplace](https://marketplace.klaviyo.com/en-us/browse/crm), 2026-10-17 |
| Product recommendations | Not confirmed | Not confirmed | — |
| Personalization | Not confirmed | Not confirmed | — |
| Reviews | Judge.me, Loox, Okendo, REVIEWS.io, Junip: Bring review events and data into segments and flows. (+0.25) | Not confirmed | Klaviyo: [Integration catalogue](https://www.klaviyo.com/integrate), 2026-10-17; [How connections work](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-17; [Sync schedules](https://help.klaviyo.com/hc/en-us/articles/115005253208), 2026-10-17; [Developer documentation](https://developers.klaviyo.com/), 2026-10-17; [Klaviyo Marketplace](https://marketplace.klaviyo.com/en-us/browse/crm), 2026-10-17 |
| Content | Not confirmed | Not confirmed | — |
| Custom forms | Not confirmed | Not confirmed | — |
| Data & validation | Not confirmed | Not confirmed | — |
| Spreadsheets | Not confirmed | Not confirmed | — |
| Automation | Shopify Flow, Zapier: Connect Shopify Flow and Zapier workflows to Klaviyo. (+0.13) | Make, Zapier: Use intermediary workflows for additional destinations. (+0.13) | Klaviyo: [Integration catalogue](https://www.klaviyo.com/integrate), 2026-10-17; [How connections work](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-17; [Sync schedules](https://help.klaviyo.com/hc/en-us/articles/115005253208), 2026-10-17; [Developer documentation](https://developers.klaviyo.com/), 2026-10-17; [Klaviyo Marketplace](https://marketplace.klaviyo.com/en-us/browse/crm), 2026-10-17 · Poptin: [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-12; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-12; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-12; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-12 |
| Custom connections | REST API, SDKs, Webhooks: Build a custom connection for profiles, events and other supported resources; flows can call a webhook. (+0.13) | REST API, Webhooks: Read popup analytics, pause or resume existing popups, and manage contacts through the API. Webhooks forward form submissions to your endpoint. MCP is not yet available. (+0.13) | Klaviyo: [Integration catalogue](https://www.klaviyo.com/integrate), 2026-10-17; [How connections work](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-17; [Sync schedules](https://help.klaviyo.com/hc/en-us/articles/115005253208), 2026-10-17; [Developer documentation](https://developers.klaviyo.com/), 2026-10-17; [Klaviyo Marketplace](https://marketplace.klaviyo.com/en-us/browse/crm), 2026-10-17 · Poptin: [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-12; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-12; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-12; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-12 |
Round score: Klaviyo +1.38 (total 27.85), Poptin +0.88 (total 21.56).
## Round 14: Shopify
Weight: 12.6 points.
Klaviyo supplies confirmed generated coupons and automatic discount application. Poptin supplies a direct add-to-cart action. Both use store audiences, with plan restrictions to consider for Poptin’s order-history rules. Klaviyo connects Shopify customers, products, orders and events to profiles and flows. Forms can target cart conditions and customer segments, including tags and order history. Unique Shopify coupons support signup incentives and automatic application at checkout; product data also powers follow-up emails. Poptin targets Shopify cart items, value, products, customer tags and login state. Order-history targeting requires an upgrade. Buttons can add to cart; fixed codes and imported unique-code lists support incentives. Cart and post-purchase events can start further interactions.
| Criterion | Klaviyo | Poptin | Evidence |
| --- | --- | --- | --- |
| Storefront installation | A native Shopify app is available. (+0.39) | Install the app and enable its theme embed. (+0.39) | Klaviyo: [Shopify evidence](https://apps.shopify.com/klaviyo-email-marketing), 2026-10-01 · Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Native Shopify app | A native app is available in the Shopify App Store. (+0.39) | Install the native Poptin app from the Shopify App Store. (+0.39) | Klaviyo: [Shopify evidence](https://apps.shopify.com/klaviyo-email-marketing), 2026-10-01 · Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Built for Shopify | No | No | Klaviyo: [App website](https://apps.shopify.com/klaviyo-email-marketing), 2026-10-13 · Poptin: [App website](https://app.popt.in/), 2026-10-13 |
| Shopify media assets | Not confirmed | Not confirmed | — |
| Shopify products and variants | Not confirmed | Not confirmed | — |
| Shopify collections | Not confirmed | Not confirmed | — |
| Shopify discount assets | Klaviyo generates unique Shopify discount codes for forms and flows, and records discount codes used on orders. (+0.79) | Not confirmed | Klaviyo: [Form coupons](https://help.klaviyo.com/hc/en-us/articles/6038674938523), 2026-10-17 |
| Shopify metafields and metaobjects | Not confirmed | Not confirmed | — |
| Shopify customer data | Bring Shopify customer and order data into Klaviyo. (+0.39) | Use customer tags, login status and order history. Order-history access requires an upgrade. (+0.39) | Klaviyo: [Shopify evidence](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-05 · Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Shopify customer synchronization | Customers and consent sync from Shopify into Klaviyo, and an optional setting syncs profile data and subscription status from Klaviyo back to Shopify. (+0.79) | Not confirmed | Klaviyo: [Klaviyo for Shopify](https://help.klaviyo.com/hc/en-us/articles/115005080407), 2026-10-17; [Shopify evidence](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-05 |
| Shopify events and triggers | Klaviyo tracks Shopify Added to Cart, Checkout Started and Placed Order events, usable as flow triggers and segment conditions. (+0.39) | Use a cart trigger or a follow-up automation after a Shopify purchase. (+0.39) | Klaviyo: [Shopify data in Klaviyo](https://help.klaviyo.com/hc/en-us/articles/115005080447), 2026-10-17 · Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Shopify audience and cart targeting | Forms can target Shopify cart value and products, and lists or segments built from Shopify customer and order data. (+0.39) | Target by cart item count, value and products, login status, customer tags and order history. Order-history targeting requires an upgrade. (+0.39) | Klaviyo: [Form targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17 · Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Apply a Shopify discount | A Shopify unique coupon created through a form is applied automatically to the customer's cart at checkout. (+0.79) | Not confirmed | Klaviyo: [Form coupons](https://help.klaviyo.com/hc/en-us/articles/6038674938523), 2026-10-17 |
| Add a Shopify product to cart | Not confirmed | Add a product to the cart with a popup button. (+0.79) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Buy now / direct checkout | Not confirmed | Not confirmed | — |
| Shopify Flow | Not confirmed | Not confirmed | — |
Round score: Klaviyo +4.33 (total 32.18), Poptin +2.76 (total 24.32).
## Round 15: Pricing
Weight: 10 points.
The shared pricing totals are close. Klaviyo wins traffic-only scenarios with a small list; Poptin Growth is slightly cheaper in the 500-contact email scenarios and includes unlimited sends. A one-dollar difference is less useful than checking which limit you will reach first.
Klaviyo charges for active profiles and email volume rather than pageviews. Free covers 250 profiles and 500 monthly emails. The first paid email tier costs $20 for up to 500 profiles and 5,000 emails; removing form branding requires paid access. SMS has separate pricing.
Poptin Basic costs $25 monthly for 10,000 visitors and one domain; Pro costs $59 for 50,000 visitors and four domains. Growth’s $19 bracket includes 500 contacts, unlimited email, 5,000 visitors and unlimited domains. These are different packages, not interchangeable allowances.
| Criterion | Klaviyo | Poptin | Evidence |
| --- | --- | --- | --- |
| A small website (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Klaviyo bills active profiles and email sends, not pageviews, so form traffic alone fits the Free plan. (+0.5) | $0 / mo · Free. Covers 1,000 visitors and one website, so no paid plan is needed. (+0.5) | Klaviyo: [Klaviyo pricing](https://www.klaviyo.com/pricing), 2026-10-17 · Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-12 |
| Visitors explore more pages (visitors / mo: 10,000, pageviews / mo: 60,000, website: 1) | $0 / mo · Free. Klaviyo bills active profiles and email sends, not pageviews, so form traffic alone fits the Free plan. (+1) | $25 / mo · Basic. Basic covers 10,000 visitors on one website. Viewing more pages does not increase the visitor count. (+0) | Klaviyo: [Klaviyo pricing](https://www.klaviyo.com/pricing), 2026-10-17 · Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 |
| A higher-traffic website (visitors / mo: 50,000, pageviews / mo: 100,000, website: 1) | $0 / mo · Free. Klaviyo bills active profiles and email sends, not pageviews, so form traffic alone fits the Free plan. (+1) | $59 / mo · Pro. Basic stops at 10,000 visitors. Pro covers the required 50,000. (+0) | Klaviyo: [Klaviyo pricing](https://www.klaviyo.com/pricing), 2026-10-17 · Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 |
| Two websites on one account (visitors / mo: 10,000 total, pageviews / mo: 20,000 total, websites: 2) | Not confirmed | $59 / mo · Pro. Basic allows only one website. Pro includes four, so it fits both sites even though their traffic is modest. (+1) | Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 |
| Launch popups without vendor branding (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $20 / mo · Email · 251–500 contacts. Removing Klaviyo branding from forms needs a paid plan; the first email tier covers up to 500 profiles. (+0.49) | $19 / mo · Growth · 500 contacts. Removing branding requires paid access; Growth is cheaper than Basic and covers 5,000 visitors. (+0.51) | Klaviyo: [Klaviyo Shopify app](https://apps.shopify.com/klaviyo-email-marketing), 2026-10-17 · Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Run a sale or promotion (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $20 / mo · Email · 251–500 contacts. Forms with a coupon work on Free, but 500 contacts exceed its 250-profile limit; the first email tier covers them. (+0) | $0 / mo · Free. Free supports promotional popups, links to an offer and fixed coupon codes. This traffic fits its free allowance. (+1) | Klaviyo: [Klaviyo Shopify app](https://apps.shopify.com/klaviyo-email-marketing), 2026-10-17 · Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Improve popup conversion with A/B testing (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Form A/B tests are available on Free, and 250 contacts fit its limit. (+0.5) | $0 / mo · Free. A/B testing is included in Free. This scenario stays within its 1,000-visitor limit. (+0.5) | Klaviyo: [Klaviyo pricing](https://www.klaviyo.com/pricing), 2026-10-17 · Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Collect data and feedback with surveys, quizzes and forms (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Forms with text and choice fields are available on Free within its 250-profile limit. (+0.5) | $0 / mo · Free. Free includes surveys and forms with text answers, choice fields and contact details. It covers basic data and feedback collection; a dedicated scored or branching quiz is not established. (+0.5) | Klaviyo: [Klaviyo pricing](https://www.klaviyo.com/pricing), 2026-10-17 · Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12; [Poptin follow-up audit](https://app.popt.in/), 2026-10-13 |
| Signup plus an automated welcome email (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1, active contacts: 500, emails / mo: 1,000) | $20 / mo · Email · 251–500 contacts. Welcome flows are native; 500 active profiles exceed Free, and the first email tier allows 5,000 sends a month. (+0.49) | $19 / mo · Growth · 500 contacts. Free stops at 250 active contacts and 500 emails; Growth includes automations and unlimited emails. (+0.51) | Klaviyo: [Klaviyo Shopify app](https://apps.shopify.com/klaviyo-email-marketing), 2026-10-17 · Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Popups and email marketing in one platform (visitors / mo: 5,000, pageviews / mo: 10,000, website: 1, active contacts: 500, emails / mo: 5,000) | $20 / mo · Email · 251–500 contacts. Campaigns, segments and flows are included; the 500-profile tier allows 5,000 emails a month. (+0.49) | $19 / mo · Growth · 500 contacts. Includes popups, newsletters, audience segments and automated email sequences. Free is limited to 250 contacts and 500 emails; Growth covers 500 contacts, unlimited emails and 5,000 visitors. (+0.51) | Klaviyo: [Klaviyo Shopify app](https://apps.shopify.com/klaviyo-email-marketing), 2026-10-17 · Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
Round score: Klaviyo +4.96 (total 37.14), Poptin +5.04 (total 29.36).
## The final score
Klaviyo leads overall, with its largest advantages in experiments, developer, and shopify. Poptin scores higher in gamification, formats & content, and data & reporting. The priority scores below show how the result changes with the work you value most.
| Round | Klaviyo | Poptin |
| --- | --- | --- |
| Formats & content | 1.88 | 2.63 |
| Forms | 4.68 | 4.04 |
| Surveys | 0 | 0 |
| Gamification | 0.26 | 1.06 |
| Targeting | 4.95 | 4.5 |
| Experiments | 4.2 | 0.7 |
| Email & SMS | 2.25 | 0.75 |
| Team & sites | 1.97 | 1.97 |
| Developer | 3 | 1.13 |
| Support | 0.9 | 0.9 |
| Editor & workflow | 0.77 | 0.77 |
| Data & reporting | 1.61 | 2.25 |
| Integrations | 1.38 | 0.88 |
| Shopify | 4.33 | 2.76 |
| Pricing | 4.96 | 5.04 |
| Total | 37.14 | 29.36 |
## What matters most to you?
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Klaviyo | Poptin |
| --- | --- | --- |
| The overall feature set | 37.14 | 29.36 |
| Popups without email marketing | 38.22 | 31.26 |
| Collecting more leads | 38.5 | 31.92 |
| Popups and email marketing in one service | 39.32 | 28.49 |
| Running campaigns for my Shopify store | 35.32 | 24.44 |
| A/B testing and measuring results | 48.18 | 28 |
| Creating and editing campaigns with AI | — · Required capability unconfirmed | — · Required capability unconfirmed |
| Collecting data and feedback | 30.92 | 25.69 |
| Working with a team or managing clients | 41.67 | 39.23 |
| Connecting AI agents to my workflow | 57.39 | 26.37 |
## How the comparison works
These scores are relative to Klaviyo and Poptin in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
1. **Relative scores, not universal ratings.** The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
2. **One shared pool of 100 points.** The 15 rounds cover 194 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
3. **How features earn points.** If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
4. **How prices earn points.** Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
5. **Which plans count.** Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
6. **How your priorities change the score.** A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.
## See also
- [Klaviyo vs OptiMonk](https://popuppapa.com/klaviyo-vs-optimonk/index.md): Compare Klaviyo’s built-in forms with another campaign toolkit, including the features and costs that change the choice.
- [Popup tools for Klaviyo](https://popuppapa.com/klaviyo-popup-integrations/index.md): Keep Klaviyo for follow-up while comparing external popup routes for lists, properties, consent and rewards.
- [Shopify popup apps](https://popuppapa.com/shopify-popup-apps/index.md): Compare the store data, coupon operations and cart actions behind an app installation.