# MailerLite Popup Integrations: Tools, Groups & Custom Fields

Compare popup tools that connect to MailerLite, with prices, group selection, custom fields and the differences between current and Classic connections.

- Page: https://popuppapa.com/mailerlite-popup-integrations/
- Updated: 2026-10-27

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A MailerLite popup connection links two different jobs: getting a visitor to subscribe and placing that subscriber where the next email can reach them. The popup controls the invitation and the questions. MailerLite holds the audience, its preferences and the follow-up. A successful transfer needs more than the same email address appearing in both dashboards.

This guide compares the popup tools in our directory with a recorded MailerLite connection. Their overall scores describe the wider toolkit; the connection details explain what is actually known about delivery. Group assignment, field types and the account version are particularly useful distinctions for this destination.

## Groups and segments are different destinations

MailerLite groups are explicit collections of subscribers. Segments are generated from rules, such as a field value or membership of a group. A popup can therefore put a reader in a newsletter group while a segment subsequently selects readers interested in a particular subject. These are related operations, but a connector does not need to offer a segment dropdown for the setup to work.

For example, a publication could use one newsletter group and a topic field for its different editions. A download campaign might instead have its own group so that the promised resource has an identifiable entry point. Those are proposed setups: the appropriate arrangement depends on the connector’s supported fields and the automation configured in the account.

Last checked October 27, 2026[Groups and segments](https://www.mailerlite.com/help/what-is-the-difference-between-groups-and-segments) · [Segment field types](https://www.mailerlite.com/help/how-to-create-and-use-segments) · [MailerLite connector setup](https://optinmonster.com/docs/how-to-connect-optinmonster-with-mailerlite/) · [Getsitecontrol mapping](https://getsitecontrol.com/free-features-overview/)

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## What should your MailerLite popup send?

| Requirement | What to look for |
| --- | --- |
| Account version | Current MailerLite and MailerLite Classic can have separate connector options. A valid key for one is not a reason to select the other. |
| Receiving group | A named group gives the signup a specific destination. Different campaigns can serve different audiences without requiring a separate email platform. |
| Field types | Text, numbers and dates have different uses in segmentation. Automatic field creation does not necessarily preserve the type intended by the form. |
| Subscription state | Contact delivery and permission to receive marketing are separate. Confirmation and resubscription behavior belong to the particular connection and account settings. |
| Campaign context | Topic choices, a campaign label or UTM values can explain why someone joined. Their transfer needs mapping support, rather than merely an extra visible input. |
| Welcome automation | Group membership can be part of an automation setup. The connector’s delivery result and the workflow’s entry conditions need to agree. |

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## 8 popup tools with a recorded MailerLite connection

Sorted by Popup Papa’s absolute capability score out of 100. This measures the overall toolkit, not the depth of this one integration. Prices are the directory’s Papa pick plans, not guaranteed minimum connector prices. Check the connector tier and capacity before buying; MailerLite and any bridge subscription are separate.

| Popup tool | Score / 100 | Papa pick / month |
| --- | --- | --- |
| [Getsitecontrol](https://popuppapa.com/reviews/getsitecontrol/index.md#integrations)100,000 widget views per site | 72.87[TOPRATED](https://popuppapa.com/top-rated/index.md) | $19.00Monthly price · Email sends extra |
| [Poptin](https://popuppapa.com/reviews/poptin/index.md#integrations)10,000 visitors · 1 domain | 58.03[TOPRATED](https://popuppapa.com/top-rated/index.md) | $25.00Monthly price |
| [Poper](https://popuppapa.com/reviews/poper/index.md#integrations)50,000 visitors · 10 sites · Unlimited leads · 5 seats | 44.83[TOPRATED](https://popuppapa.com/top-rated/index.md) | $19.00Monthly price · Promotional price |
| [Popupsmart](https://popuppapa.com/reviews/popupsmart/index.md#integrations)100,000 pageviews · 5 sites · 3,000 emails · 2 users | 43.55[TOPRATED](https://popuppapa.com/top-rated/index.md) | $69.00Monthly price |
| [Claspo](https://popuppapa.com/reviews/claspo/index.md#integrations)50,000 pageviews · 1 site | 42.39[TOPRATED](https://popuppapa.com/top-rated/index.md) | $39.00Monthly price |
| [BDOW!](https://popuppapa.com/reviews/bdow/index.md#integrations)1 site · 1,000 stored contacts · Unlimited native email sends | 38.14 | $25.00Monthly price |
| [OptinMonster](https://popuppapa.com/reviews/optinmonster/index.md#integrations)25,000 impressions · 3 sites | 20.92 | $37.00Billed yearlyRenews at $72.50 / month equivalent |
| [Personizely](https://popuppapa.com/reviews/personizely/index.md#integrations)10,000 visitors · 10 sites | 17.55 | $59.00Monthly price |

### Starting points for different needs

#### Getsitecontrol

A useful starting point for forms that collect preferences as well as an address. Its integration mapping covers form answers, system information and fixed values.

[Getsitecontrol review](https://popuppapa.com/reviews/getsitecontrol/index.md#integrations)

#### OptinMonster

Its dedicated MailerLite guide describes group selection and field mapping, with separate choices for current and Classic accounts. Typed custom fields deserve particular attention.

[OptinMonster review](https://popuppapa.com/reviews/optinmonster/index.md#integrations)

#### Poptin

An alternative when the popup experience itself is the main requirement. Its recorded email-platform route is available in the Growth Free selector; the exact fields still depend on the destination connector.

[Poptin review](https://popuppapa.com/reviews/poptin/index.md#integrations)

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## How each connection works

Connection details and plan conditions are shown below. The field tables describe the popup editor; supported transfer depends on the connector.

Getsitecontrol

### Connection to MailerLite

Choose the receiving audience and map form answers, visitor details and UTM values. The connection can pass both subscriber information and campaign context to the email platform.

### Papa’s take

All features and branding removal are included in Pro. Email sends are billed separately; the subscription and widget-view allowance are per site.

| Editor capability | What it does |
| --- | --- |
| Field mapping | Map form fields, system values and static values to an external service. |
| Multiple choice | Let visitors select several answers using checkboxes. |
| Phone field | Collect a phone number with a dedicated form field. |
| Free text | Collect written feedback in a text field, including a comment after a rating. |
| Single choice | Let visitors choose one answer using radio buttons or a dropdown list. |
| Consent checkbox | Add a consent checkbox to a signup form. |
| Hidden fields | Attach hidden values such as UTM parameters to form submissions. |
| Email double opt-in | Send a confirmation email and add only confirmed respondents to the contact list. |
| Email capture | Collect email addresses through signup forms and pass new contacts to the connected mailing list. |

[Getsitecontrol review and plans](https://popuppapa.com/reviews/getsitecontrol/index.md#pricing)

Poptin

### Connection to MailerLite

Send new popup contacts to the connected email platform for follow-up. The integration selector is included in Growth Free; custom-field transfer depends on the selected connector.

### Papa’s take

Unbranded popup campaigns with a practical visitor allowance. Email bundles are separate.

| Editor capability | What it does |
| --- | --- |
| Single choice | The inspected field offers Radio and Single-select display modes, with editable option labels and values. This confirms one selected answer; it does not establish a scored quiz or rating scale. |
| Email double opt-in | Choose a double opt-in setting for the popup or inherit the account setting. |
| Phone field | Collect a phone number in a dedicated contact field. |
| Free text | Collect a written response with the Message field. |
| Consent checkbox | Add an Email Consent checkbox alongside the signup fields. |
| Hidden fields | Set an input field to Hidden instead of displaying it to visitors. |
| Email capture | Collect email addresses through signup forms and pass new contacts to the connected mailing list. |

[Poptin review and plans](https://popuppapa.com/reviews/poptin/index.md#pricing)

Poper

### Connection to MailerLite

Send subscribers collected by Poper forms to the connected email platform.

### Papa’s take

Pro adds tests, games and integrations. The inspected monthly price is a promotion; confirm the traffic definition and ongoing rate before paying.

| Editor capability | What it does |
| --- | --- |
| Phone field | Popup and standalone form editors offer a Phone field. This establishes number collection, not SMS consent or message delivery. |
| Free text | Standalone forms and surveys offer Short Text and Long Text fields for written answers. |
| Single choice | Dropdown and Radio controls are available in the popup, form and survey editors. |
| Multiple choice | The form and survey logic library offers a Checkbox Group for multiple choices. |
| Consent checkbox | The standalone form and survey libraries include a Terms control; popup forms offer a Checkbox element. Consent wording needs configuring for the intended use. |
| Hidden fields | The popup integration step offers hidden inputs. Forms and surveys also expose Hidden fields and a dedicated settings section. |
| Email capture | The AI-generated popup contains an email field. The Plinko editor also has an email gate before play. |

[Poper review and plans](https://popuppapa.com/reviews/poper/index.md#pricing)

Popupsmart

### Connection to MailerLite

Connect an email provider to the campaign’s form and configure its receiving destination. The popup collects the submission; the connector’s field settings determine which details accompany the email address.

### Papa’s take

The first tier with A/B testing, plus two team members.

| Editor capability | What it does |
| --- | --- |
| Phone field | Collect a phone number with a dedicated Phone input. This field alone does not establish consent for SMS marketing. |
| Free text | Use Short Text or Long Input for written answers. The editor also provides name, address and date fields. |
| Single choice | Let visitors choose one answer through Single Choice or Dropdown. |
| Multiple choice | Let visitors select several answers with the Multiple Choice field. |
| Consent checkbox | Add the Notice and Consent element alongside form fields. |
| Hidden fields | Attach a Hidden Input to the submission without displaying another question. |
| Email capture | Collect email addresses through signup forms and pass new contacts to the connected mailing list. |

[Popupsmart review and plans](https://popuppapa.com/reviews/popupsmart/index.md#pricing)

Claspo

### Connection to MailerLite

Send widget submissions to an email platform through its documented integration route. Field mapping can include form answers and submission context where the receiving connector supports those values.

### Papa’s take

Removes branding and leaves room for a growing store. Shopify pricing is used here. Team invitations are documented for the web app, but its help center excludes Shopify accounts.

| Editor capability | What it does |
| --- | --- |
| Phone field | The editor provides a Phone field. This establishes phone collection, not SMS marketing consent or delivery. |
| Free text | Text input and Text area collect short and long written answers; Calendar and Date fields are also available. |
| Single choice | Dropdown and Radio components collect a single selected answer. |
| Consent checkbox | The component library includes Checkbox and Data processing and terms of use controls. |
| Hidden fields | Attach hidden fields to the widget submission through the editor’s hidden-field settings. |
| Email capture | The editor provides an Email field and a separate signup page in the inspected game template. |

[Claspo review and plans](https://popuppapa.com/reviews/claspo/index.md#pricing)

BDOW!

### Connection to MailerLite

Set a site-wide destination, then override it for individual campaigns where needed. The plan guide places email integrations in paid Pro / Plus features.

### Papa’s take

New subscriptions use Pro. The legacy free plan ends November 9, 2026.

| Editor capability | What it does |
| --- | --- |
| Email capture | Collect email addresses through signup forms and pass new contacts to the connected mailing list. |
| Free text | Add text inputs to collect visitor information beyond email. |
| Single choice | Add a dropdown or radio group for a single answer. |
| Multiple choice | Add a checkbox group with editable options, labels and stored variable names. |
| Consent checkbox | Add consent checkboxes, including a dedicated GDPR opt-in element. |
| Hidden fields | Add hidden fields to carry extra values with the submission. |

[BDOW! review and plans](https://popuppapa.com/reviews/bdow/index.md#pricing)

OptinMonster

### Connection to MailerLite

Connect the current or Classic MailerLite account, choose a group and map subscriber fields. Automatically created custom fields use text; create date or number fields in MailerLite first.

### Papa’s take

Adds countdowns and advanced targeting. Renews at $870/year ($72.50/month).

| Editor capability | What it does |
| --- | --- |
| Email capture | Collect email addresses through signup forms and pass new contacts to the connected mailing list. |

[OptinMonster review and plans](https://popuppapa.com/reviews/optinmonster/index.md#pricing)

Personizely

### Connection to MailerLite

Use a form automation to send widget subscribers to the connected email platform.

### Papa’s take

Adds widget A/B testing and personalization; Essential has a different testing scope.

| Editor capability | What it does |
| --- | --- |
| Phone field | The form editor offers a Phone field. This alone does not establish SMS subscription or delivery. |
| Free text | Custom fields include text and textarea for free-text answers. |
| Single choice | Custom fields include select and radio controls for one answer. |
| Multiple choice | A multiple-choice custom field type is available. |
| Consent checkbox | Separate email marketing, SMS marketing and privacy consent fields are available.Email marketing consent · SMS marketing consent · Privacy terms consent |
| Email capture | Collect email addresses through signup forms and pass new contacts to the connected mailing list. |

[Personizely review and plans](https://popuppapa.com/reviews/personizely/index.md#pricing)

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## How the connection changes the workflow

Example setups using the connections described above.

### A newsletter with several topics

An email address alone identifies the reader but does not record which edition they requested. A topic question can supply that distinction without creating a separate signup experience for every subject. In a proposed MailerLite setup, the campaign sends the address to a common group and maps the answer into a field used by a segment.

Getsitecontrol is relevant here because its mapping includes more than the visible answers. Campaign context and fixed values can travel alongside them. That is useful for distinguishing an editorial subscription from a resource download, although the actual destination fields still need to match the information being sent.

[Getsitecontrol review](https://popuppapa.com/reviews/getsitecontrol/index.md#integrations)

### A resource offer with a defined entry group

OptinMonster’s MailerLite connection requires a provider group. That makes the group a practical boundary between offers: an ebook invitation can send subscribers to its selected group while a general newsletter uses another. The follow-up is then configured in MailerLite rather than inferred from the popup’s success screen.

The same guide documents custom-field mapping, but automatically created fields are text fields. A date or number should therefore be created with its intended type before mapping. This matters when the later campaign relies on a date comparison or numerical filter instead of simply inserting a value into an email.

[OptinMonster review](https://popuppapa.com/reviews/optinmonster/index.md#integrations)

Last checked October 27, 2026[Field mapping](https://getsitecontrol.com/help/field-mapping-integrations/) · [MailerLite setup](https://optinmonster.com/docs/how-to-connect-optinmonster-with-mailerlite/)

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## Check the whole journey before launch

Use a small test campaign with addresses you control. Check the receiving record and the follow-up, not only the popup’s success message.

1.  01Confirm whether the account uses current MailerLite or Classic, then choose the matching connector.
2.  02Submit a new address and inspect the intended group and any mapped preferences.
3.  03Compare the field types in MailerLite with the values sent by the popup.
4.  04Follow the configured confirmation and welcome path, including the state before confirmation.
5.  05Repeat with an existing subscriber and inspect resubscription, field updates and automation entry.

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## Common questions

Which popup tools connect to MailerLite?

The table includes tools with an explicitly recorded MailerLite email or CRM connection. It is ordered by overall capability score, while each expanded entry describes the available connection evidence.

Does the popup send subscribers to a group or a segment?

A connector may assign a group; segments then include subscribers according to their rules. OptinMonster explicitly requires a provider group. Other connectors should be assessed by their destination controls rather than assuming the terms are interchangeable.

Can I pass topic preferences to MailerLite?

A connector with suitable field mapping can send those answers. Getsitecontrol documents mapping form and system values; OptinMonster documents custom fields. The type and accepted values of the receiving field determine how the preference can be used.

Is MailerLite Classic the same connection?

Not always. OptinMonster exposes separate current and Classic options. The account version and credentials must match the connector selected.

Can the popup deliver a wheel coupon through MailerLite?

Do not infer this from game support alone. OptinMonster’s MailerLite guide says its spin-to-win coupon-data transfer is unsupported. Showing a reward onsite and passing it into the email platform are separate capabilities.

Are the prices shown the cost of MailerLite too?

No. They are the popup tools’ selected plans. MailerLite billing and any intermediary service are separate; the selected popup plan is also not a guarantee of the minimum connector tier.

## Related articles

[### Popup integrations

Compare direct connectors, automation bridges and webhooks when the destination alone does not settle the route.](https://popuppapa.com/popup-integrations/index.md)

·

[### Top Rated · Popup Papa

Understand the overall capability scores used to order the tools in this guide.](https://popuppapa.com/top-rated/index.md)

·

[### Newsletter signup popup tools

Compare newsletter popup tools by forms, targeting, games and email connections.](https://popuppapa.com/best-newsletter-popup-tools/index.md)