# OptiMonk vs Claspo – Should this promotion run at all?
Compare OptiMonk and Claspo for coupon experiments, competing widgets, subscriber confirmation and storefront targeting.
- Page: https://popuppapa.com/optimonk-vs-claspo/
- Published: 2026-11-05; updated: 2026-11-05
- OptiMonk review: https://popuppapa.com/reviews/optimonk/index.md
- Claspo review: https://popuppapa.com/reviews/claspo/index.md
## What do you need your website to do next?
A retailer can investigate two different problems with its spring offer. Perhaps the coupon goes to people who would have purchased anyway. Or perhaps shoppers never see the newsletter invitation because a wheel and a service notice both open first.
OptiMonk lets the retailer compare a promotion with a no-popup group and evaluate order outcomes. Claspo makes the order and spacing of competing messages a practical part of production. Choose the problem to solve before comparing the number of games or templates.
## How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded, with the source behind each verdict.
## Round 1: Formats & content
Weight: 9 points.
OptiMonk generates campaign designs from a brief and offers desktop and mobile views. Notices, form content and display elements can then be revised for the intended campaign. Claspo offers bars, popups and teasers that can reopen a widget after dismissal.
| Criterion | OptiMonk | Claspo | Evidence |
| --- | --- | --- | --- |
| Message | (+0.64) | Not confirmed | OptiMonk: [Message](https://agentic.optimonk.com/), 2026-10-09 · Claspo: [Message](https://support.claspo.io/en/articles/13368505-widget-types), 2026-09-30 |
| Flyby / slide-in | Not confirmed | Not confirmed | — |
| Promo bars | (+0.32) | (+0.32) | OptiMonk: [Promo bars](https://www.optimonk.com/features), 2026-09-30 · Claspo: [Promo bars](https://claspo.io/features/), 2026-09-30 |
| Teasers | Not confirmed | (+0.64) | Claspo: [Teasers](https://my.claspo.io/), 2026-10-09 |
| Content carousel | Not confirmed | Not confirmed | — |
| Eye-catching | Not confirmed | Not confirmed | — |
| Countdown | (+0.32) | (+0.32) | OptiMonk: [Countdown](https://www.optimonk.com/features/popups), 2026-09-29 · Claspo: [Countdown](https://claspo.io/features/), 2026-09-29 |
| Button link | (+0.32) | (+0.32) | OptiMonk: [Button link](https://app.optimonk.com/), 2026-10-26 · Claspo: [Button link](https://support.claspo.io/en/articles/15364528-target-action-in-widgets-what-it-is-and-how-it-s-counted), 2026-10-26 |
| Copy coupon | (+0.64) | Not confirmed | OptiMonk: [Copy coupon](https://app.optimonk.com/), 2026-10-26 |
| Dynamic text | Not confirmed | Not confirmed | — |
| Mobile editor | Desktop and mobile views are edited separately. (+0.64) | Not confirmed | OptiMonk: [Mobile editor](https://support.optimonk.com/en/articles/fullscreen-campaigns), 2026-10-16 |
Round score: OptiMonk +2.89 (total 2.89), Claspo +1.61 (total 1.61).
## Round 2: Forms
Weight: 12.6 points.
OptiMonk collects email, name, phone, radio choices, checkbox-group answers and comments. Required-field settings and button destinations control the submission journey. Its AI builder can generate a multi-step form, while field mapping carries answers into a connected marketing service. Separate screens organise the questions but do not by themselves establish answer-driven branching. Claspo forms can span several screens, collect consent, accept choice and text answers, and carry hidden values.
| Criterion | OptiMonk | Claspo | Evidence |
| --- | --- | --- | --- |
| Email capture | Required-field and error-message settings. (+0.16) | (+0.16) | OptiMonk: [Email capture](https://agentic.optimonk.com/), 2026-10-13 · Claspo: [Email capture](https://my.claspo.io/), 2026-10-09 |
| SMS capture | Not confirmed | Not confirmed | — |
| Phone field | A phone field with a country selector. (+0.16) | (+0.16) | OptiMonk: [Phone field](https://agentic.optimonk.com/), 2026-10-13 · Claspo: [Phone field](https://my.claspo.io/), 2026-10-09 |
| Single choice | Radio options with editable labels and stored values. (+0.16) | (+0.16) | OptiMonk: [Single choice](https://agentic.optimonk.com/), 2026-10-13 · Claspo: [Single choice](https://my.claspo.io/), 2026-10-09 |
| Multiple choice | Checkbox groups with an optional required flag. (+0.32) | Not confirmed | OptiMonk: [Multiple choice](https://agentic.optimonk.com/), 2026-10-13 |
| Free text | An optional comment textarea. (+0.16) | (+0.16) | OptiMonk: [Free text](https://agentic.optimonk.com/), 2026-10-13 · Claspo: [Free text](https://my.claspo.io/), 2026-10-09 |
| Consent checkbox | (+0.65) · Consent checkbox: (+0.16) · Email marketing consent: (+0.32) · Privacy terms consent: A form can include a privacy-policy checkbox. (+0.16) | (+0.32) · Consent checkbox: (+0.16) · Privacy terms consent: (+0.16) | OptiMonk: [Consent checkbox](https://agentic.optimonk.com/), 2026-10-13; [Consent checkbox](https://agentic.optimonk.com/), 2026-10-13; [Consent checkbox](https://agentic.optimonk.com/), 2026-10-13; [Consent checkbox: Privacy terms consent](https://support.optimonk.com/en/articles/integrating-the-optimonk-campaigns-with-webhook), 2026-10-17 · Claspo: [Consent checkbox](https://my.claspo.io/), 2026-10-09; [Consent checkbox](https://my.claspo.io/), 2026-10-09; [Consent checkbox](https://my.claspo.io/), 2026-10-09; [Consent checkbox](https://my.claspo.io/), 2026-10-09 |
| Hidden fields | Not confirmed | (+0.32) | Claspo: [Hidden fields](https://my.claspo.io/), 2026-10-09 |
| Multi-step | Next page and Jump to page controls move between pages. (+0.32) · Multi-step: Next page and Jump to page controls move between pages. (+0.16) · Popup steps: Multi-step popups can ask a question first and the email address on a later step. (+0.16) | (+0.32) · Multi-step: (+0.16) · Popup steps: (+0.16) | OptiMonk: [Multi-step](https://agentic.optimonk.com/), 2026-10-13; [Multi-step: Popup steps](https://support.optimonk.com/en/articles/running-multiple-campaigns-on-the-same-site), 2026-10-17; [Multi-step](https://agentic.optimonk.com/), 2026-10-13 · Claspo: [Multi-step](https://claspo.io/features/), 2026-09-29; [Multi-step](https://claspo.io/features/), 2026-09-29; [Multi-step](https://claspo.io/features/), 2026-09-29 |
| Logic | Not confirmed | (+0.65) · Logic: (+0.32) · Step logic: (+0.32) | Claspo: [Logic](https://claspo.io/blog/conditional-logic-forms/), 2026-10-16; [Logic](https://claspo.io/blog/conditional-logic-forms/), 2026-10-16; [Logic](https://claspo.io/blog/conditional-logic-forms/), 2026-10-16; [Logic](https://claspo.io/blog/conditional-logic-forms/), 2026-10-16; [Logic](https://claspo.io/blog/conditional-logic-forms/), 2026-10-16 |
| Validation | (+1.13) · Validation: (+0.16) · Field validation: (+0.32) · Email format: (+0.32) · Required fields: (+0.32) | (+0.48) · Validation: (+0.16) · Email typo check: (+0.32) | OptiMonk: [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation: Field validation](https://agentic.optimonk.com/), 2026-10-13; [Validation: Email format](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation: Required fields](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13 · Claspo: [Validation](https://claspo.io/features/), 2026-09-29; [Validation](https://claspo.io/features/), 2026-09-29; [Validation](https://claspo.io/features/), 2026-09-29; [Validation](https://claspo.io/features/), 2026-09-29; [Validation](https://claspo.io/features/), 2026-09-29; [Validation: Email typo check](https://claspo.io/features/), 2026-10-16; [Validation](https://claspo.io/features/), 2026-09-29; [Validation](https://claspo.io/features/), 2026-09-29; [Validation](https://claspo.io/features/), 2026-09-29; [Validation](https://claspo.io/features/), 2026-09-29 |
| CAPTCHA | Not confirmed | Not confirmed | — |
| Email double opt-in | Not confirmed | Not confirmed | — |
| Follow-up | Not confirmed | Not confirmed | — |
Round score: OptiMonk +3.07 (total 5.96), Claspo +2.75 (total 4.35).
## Round 3: Surveys
Weight: 4.5 points.
OptiMonk supports multi-step product quizzes. Quiz support is assessed separately from NPS, star and other dedicated rating formats. Claspo has separate rating and NPS components. For a survey with a written follow-up, check that the destination keeps the score and comment together.
| Criterion | OptiMonk | Claspo | Evidence |
| --- | --- | --- | --- |
| Numeric rating | Not confirmed | Not confirmed | — |
| NPS | Not confirmed | (+0.41) | Claspo: [NPS](https://claspo.io/features/), 2026-09-29 |
| Star rating | Not confirmed | (+0.41) | Claspo: [Star rating](https://my.claspo.io/), 2026-10-16 |
| Emoji rating | Not confirmed | Not confirmed | — |
| Binary rating | Not confirmed | Not confirmed | — |
| Quizzes | (+0.82) · Quizzes: (+0.41) · Product quiz: (+0.41) | Not confirmed | OptiMonk: [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes: Product quiz](https://www.optimonk.com/features/popups), 2026-09-29 |
Round score: OptiMonk +0.82 (total 6.78), Claspo +0.82 (total 5.17).
## Round 4: Gamification
Weight: 4.5 points.
OptiMonk’s wheel and scratch incentives and Claspo’s range of mechanics give the designer different options. Specify prize availability and repeat entry first, particularly if two campaigns can promise the same limited reward. OptiMonk provides a wheel and scratch-card controls in its AI builder. Wheel odds are calculated across winning slices, and a slice with an empty coupon code is a losing slice. Scratch settings allow up to four weighted prize rows, with designed, solid or gradient covers; the planner describes a prize on every play. Our 2:1 scratch weights produced 66.7% and 33.3%. Its wider documentation also lists a gift format. Claspo’s games include seasonal reveals, slots and memory cards. In its slot template, prize probabilities and the signup step have separate controls.
| Criterion | OptiMonk | Claspo | Evidence |
| --- | --- | --- | --- |
| Spin the wheel | Chances are counted across winning slices only. (+0.66) · Spin the wheel: Chances are counted across winning slices only. (+0.13) · Prize weights: Each winning row has a Coupon code and a Weight that sets its odds. (+0.26) · Losing slices: A row with an empty coupon code becomes a losing slice. (+0.26) | (+0.13) | OptiMonk: [Spin the wheel](https://agentic.optimonk.com/), 2026-10-13; [Spin the wheel: Prize weights](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-17; [Spin the wheel: Losing slices](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-17 · Claspo: [Spin the wheel](https://claspo.io/features/), 2026-10-09; [Spin the wheel](https://claspo.io/features/), 2026-10-09; [Spin the wheel](https://claspo.io/features/), 2026-10-09 |
| Slot machine | Not confirmed | (+0.26) | Claspo: [Slot machine](https://claspo.io/features/), 2026-10-09 |
| Plinko | Not confirmed | Not confirmed | — |
| Lottery ball | Not confirmed | Not confirmed | — |
| Claw machine | Not confirmed | Not confirmed | — |
| Scratch card | Up to four prize rows with labels, codes and relative weights. (+0.13) | (+0.13) | OptiMonk: [Scratch card](https://agentic.optimonk.com/), 2026-10-13 · Claspo: [Scratch card](https://claspo.io/features/), 2026-10-09 |
| Pick a gift | (+0.13) | (+0.13) | OptiMonk: [Pick a gift](https://www.optimonk.com/features/gamification), 2026-10-13 · Claspo: [Pick a gift](https://claspo.io/features/), 2026-10-09 |
| Pick a card | Not confirmed | Not confirmed | — |
| Break the egg | Not confirmed | (+0.26) | Claspo: [Break the egg](https://claspo.io/features/), 2026-10-09 |
| Shake the tree | Not confirmed | (+0.26) | Claspo: [Shake the tree](https://claspo.io/features/), 2026-10-09 |
| Memory cards | Not confirmed | (+0.26) | Claspo: [Memory cards](https://claspo.io/features/), 2026-10-09 |
| Treasure hunt | Not confirmed | (+0.26) | Claspo: [Treasure hunt](https://claspo.io/features/), 2026-10-09 |
| Learn to earn | Not confirmed | Not confirmed | — |
| Seasonal calendar | Not confirmed | Not confirmed | — |
| Daily offers | Not confirmed | Not confirmed | — |
Round score: OptiMonk +0.93 (total 7.71), Claspo +1.72 (total 6.89).
## Round 5: Targeting
Weight: 10.8 points.
OptiMonk combines delay, exit intent, scroll, inactivity, click and custom-event triggers with country, visitor history, referral, UTM, cookies and subscriber conditions. Campaign priority and previous-exposure rules coordinate several messages. AI-assisted settings changes provide another way to edit timing and audience conditions without rebuilding the campaign. Claspo can queue eligible widgets or suppress an invitation for the session when another campaign takes precedence.
| Criterion | OptiMonk | Claspo | Evidence |
| --- | --- | --- | --- |
| Page targeting | (+0.23) | (+0.23) | OptiMonk: [Page targeting](https://www.optimonk.com/features), 2026-09-30 · Claspo: [Page targeting](https://claspo.io/features/), 2026-09-30 |
| Geo targeting | One or more countries. (+0.23) | (+0.23) | OptiMonk: [Geo targeting](https://www.optimonk.com/features), 2026-09-30 · Claspo: [Geo targeting](https://claspo.io/features/), 2026-09-30 |
| Device targeting | (+0.23) | (+0.23) | OptiMonk: [Device targeting](https://agentic.optimonk.com/), 2026-10-09 · Claspo: [Device targeting](https://my.claspo.io/), 2026-10-09 |
| Audience targeting | (+2.7) · Audience targeting: (+0.45) · Referrer targeting: Traffic source, UTM parameters and landing page. (+0.45) · Cart targeting: Cart value, item count or a product; Shopify, ShopRenter and WooCommerce. (+0.45) · Profile targeting: (+0.45) · Customer tags: Targets Shopify customer tags. (+0.45) · List segments: Show or hide a campaign for members of Klaviyo lists and segments. (+0.45) | Not confirmed | OptiMonk: [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting: Referrer targeting](https://agentic.optimonk.com/), 2026-10-09; [Audience targeting: Cart targeting](https://agentic.optimonk.com/), 2026-10-13; [Audience targeting: Profile targeting](https://www.optimonk.com/optimonk-vs-optinmonster), 2026-10-17; [Audience targeting: Customer tags](https://www.optimonk.com/optimonk-vs-optinmonster), 2026-10-17; [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting: List segments](https://support.optimonk.com/en/articles/klaviyo-list-segment-targeting), 2026-10-17 |
| Behavior triggers | (+1.57) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Inactivity trigger: (+0.23) · Custom event trigger: (+0.45) | (+1.13) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Inactivity trigger: (+0.23) | OptiMonk: [Behavior triggers](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Time delay](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Exit intent](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Scroll trigger](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Inactivity trigger](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Custom event trigger](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers](https://agentic.optimonk.com/), 2026-10-09 · Claspo: [Behavior triggers](https://my.claspo.io/), 2026-10-09; [Behavior triggers: Time delay](https://my.claspo.io/), 2026-10-09; [Behavior triggers: Exit intent](https://my.claspo.io/), 2026-10-09; [Behavior triggers: Scroll trigger](https://my.claspo.io/), 2026-10-09; [Behavior triggers: Inactivity trigger](https://my.claspo.io/), 2026-10-09; [Behavior triggers](https://my.claspo.io/), 2026-10-09; [Behavior triggers](https://my.claspo.io/), 2026-10-09; [Behavior triggers](https://my.claspo.io/), 2026-10-09 |
| Click trigger | (+0.23) | (+0.23) | OptiMonk: [Click trigger](https://agentic.optimonk.com/), 2026-10-09 · Claspo: [Click trigger](https://my.claspo.io/), 2026-10-09 |
| Scheduling | (+0.23) | (+0.23) | OptiMonk: [Scheduling](https://www.optimonk.com/features), 2026-09-30 · Claspo: [Scheduling](https://claspo.io/features/), 2026-09-30 |
| Frequency cap | Caps how many campaigns a visitor sees in a time window. (+0.23) | (+0.23) | OptiMonk: [Frequency cap](https://www.optimonk.com/features), 2026-09-30 · Claspo: [Frequency cap](https://claspo.io/features/), 2026-09-30 |
| Campaign control | High, normal or low priority, and campaigns linked by prior exposure. (+0.23) | (+0.23) | OptiMonk: [Campaign control](https://www.optimonk.com/features), 2026-09-30 · Claspo: [Campaign control](https://claspo.io/features/), 2026-09-30 |
Round score: OptiMonk +5.85 (total 13.56), Claspo +2.7 (total 9.59).
## Round 6: Experiments
Weight: 6.3 points.
Keep the same products, traffic source and offer period across the groups. Compare profit per eligible visitor across the campaign and no-popup groups using store orders, discounts and product costs. To isolate the discount itself, keep the popup design fixed and vary the offer. An increase in orders can still leave the shop earning less on each visitor.
OptiMonk adds a no-popup control alongside a design, and traffic splits evenly between versions; a custom split is not available. Automatic winner settings include a 95% chance-to-win threshold, at least 200 conversions and three days. This gives an optimization team more explicit controls over the comparison and stopping rule. Claspo includes widget A/B testing on its free Shopify tier. The traffic allowance and branding terms still apply to the live experiment.
| Criterion | OptiMonk | Claspo | Evidence |
| --- | --- | --- | --- |
| A/B testing | Several popup versions run in one campaign; traffic always splits evenly. (+2.1) · A/B testing: Several popup versions run in one campaign; traffic always splits evenly. (+0.35) · Popup tests: Several versions of a popup run in one campaign and traffic is split between them. (+0.35) · No-popup holdout: A Control (no popup) variant holds back visitors; one per campaign. (+0.7) · Automatic winner: Auto-declare winner is on by default at 95% chance to win, 200 conversions and 3 days. (+0.7) | (+0.7) · A/B testing: (+0.35) · Popup tests: (+0.35) | OptiMonk: [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing: Popup tests](https://support.optimonk.com/en/articles/variants-and-ab-testing), 2026-10-17; [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing: Traffic split](https://support.optimonk.com/en/articles/variants-and-ab-testing), 2026-10-17; [A/B testing: No-popup holdout](https://support.optimonk.com/en/articles/variants-and-ab-testing), 2026-10-17; [A/B testing: Automatic winner](https://support.optimonk.com/en/articles/a-b-test-with-and-without-an-optimonk-campaign), 2026-10-17; [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing](https://agentic.optimonk.com/), 2026-10-13 · Claspo: [A/B testing](https://claspo.io/features/), 2026-09-29; [A/B testing](https://claspo.io/features/), 2026-09-29; [A/B testing](https://claspo.io/features/), 2026-09-29; [A/B testing](https://claspo.io/features/), 2026-09-29; [A/B testing](https://claspo.io/features/), 2026-09-29; [A/B testing](https://claspo.io/features/), 2026-09-29; [A/B testing](https://claspo.io/features/), 2026-09-29; [A/B testing](https://claspo.io/features/), 2026-09-29; [A/B testing](https://claspo.io/features/), 2026-09-29 |
Round score: OptiMonk +2.1 (total 15.66), Claspo +0.7 (total 10.29).
## Round 7: Email & SMS
Weight: 4.5 points.
OptiMonk’s connection routes let you pass captured contacts to a dedicated email or SMS platform. For a store already using Klaviyo, Mailchimp or another provider, this keeps follow-up in the system that owns customer journeys and reporting. Budget for that provider alongside OptiMonk. Claspo can send signup data to a connected email service, where the mailing team configures the welcome message.
| Criterion | OptiMonk | Claspo | Evidence |
| --- | --- | --- | --- |
| Email marketing | Not confirmed | Not confirmed | — |
| SMS marketing | Not confirmed | Not confirmed | — |
| Web push | Not confirmed | Not confirmed | — |
Round score: OptiMonk +0 (total 15.66), Claspo +0 (total 10.29).
## Round 8: Team & sites
Weight: 4.5 points.
OptiMonk invitations distinguish Member and Owner. Subscription, billing and usage management belong to the Owner role. That is a practical separation when one person manages campaigns and another controls the subscription. Claspo documents Admin, Marketer, Analyst and Viewer roles for its web app. Shopify installations have separate access guidance.
| Criterion | OptiMonk | Claspo | Evidence |
| --- | --- | --- | --- |
| Workspaces | A workspace per domain; Essential allows two. (+1.13) · Workspaces: A workspace per domain; Essential allows two. (+0.56) · Several sites: Each domain is a workspace with its own campaigns, reports and leads. (+0.56) | Not confirmed | OptiMonk: [Workspaces](https://support.optimonk.com/en/articles/how-to-add-and-modify-domains), 2026-09-29; [Workspaces: Several sites](https://support.optimonk.com/en/articles/add-your-domain), 2026-10-17; [Workspaces](https://support.optimonk.com/en/articles/how-to-add-and-modify-domains), 2026-09-29; [Workspaces](https://support.optimonk.com/en/articles/how-to-add-and-modify-domains), 2026-09-29 |
| Team | Teammate invites are available on Free. (+0.28) | (+0.28) | OptiMonk: [Team](https://agentic.optimonk.com/), 2026-10-09; [Team](https://agentic.optimonk.com/), 2026-10-09 · Claspo: [Team](https://support.claspo.io/en/articles/14137104-how-to-add-a-new-user-to-your-claspo-account), 2026-09-29; [Team](https://support.claspo.io/en/articles/14137104-how-to-add-a-new-user-to-your-claspo-account), 2026-09-29 |
| Roles | (+0.84) · Roles: (+0.28) · Billing access controls: Billing, subscription and usage tabs are visible to the account owner only. (+0.56) | (+0.28) | OptiMonk: [Roles](https://agentic.optimonk.com/), 2026-10-09; [Roles: Billing access controls](https://support.optimonk.com/en/articles/where-to-check-my-payment-status-and-download-the-invoices), 2026-10-17 · Claspo: [Roles](https://support.claspo.io/en/articles/14137104-how-to-add-a-new-user-to-your-claspo-account), 2026-09-29; [Roles](https://support.claspo.io/en/articles/14137104-how-to-add-a-new-user-to-your-claspo-account), 2026-09-29 |
Round score: OptiMonk +2.25 (total 17.91), Claspo +0.56 (total 10.85).
## Round 9: Developer
Weight: 4.5 points.
OptiMonk’s REST API and MCP server create and edit campaigns with scoped access. MCP can also change delivery settings and publish. These builder interfaces do not read leads or analytics; a webhook sends subscriber details to a callback URL. Claspo’s browser API can open an existing widget from a page button. An outbound webhook can forward submitted data to another service.
| Criterion | OptiMonk | Claspo | Evidence |
| --- | --- | --- | --- |
| HTTP API | Scoped REST keys create and edit campaigns; no leads or analytics. (+1.5) · HTTP API: Scoped REST keys create and edit campaigns; no leads or analytics. (+0.38) · Create designs: Builds popups and creates draft campaigns over REST with the same credentials. (+0.38) · Operate campaigns: (+0.38) · Scoped credentials: Keys carry build and campaign read/write scopes; unticked scopes are refused. (+0.38) | Not confirmed | OptiMonk: [HTTP API](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-16; [HTTP API: Create designs](https://support.optimonk.com/en/articles/api-keys-and-the-mcp-endpoint), 2026-10-17; [HTTP API](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-16; [HTTP API: Read performance](https://support.optimonk.com/en/articles/api-keys-and-the-mcp-endpoint), 2026-10-17; [HTTP API: Scoped credentials](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-17 |
| Browser API | Not confirmed | (+0.38) | Claspo: [Browser API](https://my.claspo.io/), 2026-10-09 |
| Webhooks | Sends first name, last name and email to a callback URL. (+0.19) | (+0.19) | OptiMonk: [Webhooks](https://agentic.optimonk.com/), 2026-10-13 · Claspo: [Webhooks](https://my.claspo.io/), 2026-10-09 |
| MCP server | (+1.5) · MCP server: (+0.38) · Create designs: Tools build popups and create draft campaigns. (+0.38) · Operate campaigns: Tools change delivery settings and publish a campaign. (+0.38) · Scoped credentials: Connections carry build and campaign read and write scopes. (+0.38) | Not confirmed | OptiMonk: [MCP server](https://support.optimonk.com/en/articles/mcp-tool-reference), 2026-10-16; [MCP server: Create designs](https://support.optimonk.com/en/articles/mcp-tool-reference), 2026-10-17; [MCP server: Operate campaigns](https://support.optimonk.com/en/articles/mcp-tool-reference), 2026-10-17; [MCP server: Read performance](https://support.optimonk.com/en/articles/api-keys-and-the-mcp-endpoint), 2026-10-17; [MCP server: Scoped credentials](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-17 |
Round score: OptiMonk +3.19 (total 21.09), Claspo +0.56 (total 11.42).
## Round 10: Support
Weight: 1.8 points.
OptiMonk includes live chat on Free, while Premium and Master add an account manager. An account manager provides a different level of assistance from access to chat and can matter for teams running a larger optimization program. Claspo’s Shopify offer distinguishes standard support on Free from priority support on paid tiers.
| Criterion | OptiMonk | Claspo | Evidence |
| --- | --- | --- | --- |
| Chat support | Live chat on all plans, including Free. (+1.8) | Not confirmed | OptiMonk: [Chat support](https://www.optimonk.com/pricing), 2026-10-16 |
Round score: OptiMonk +1.8 (total 22.89), Claspo +0 (total 11.42).
## Round 11: Editor & workflow
Weight: 5.4 points.
OptiMonk opens its editor on Free and saves inactive drafts. Chat and Visual modes support revisions, with Undo, Redo and Saved versions. The in-app assistant generates concepts and changes designs and display settings. Claspo’s editor lets a marketer build a teaser, the widget it opens and the screens a visitor sees after responding.
| Criterion | OptiMonk | Claspo | Evidence |
| --- | --- | --- | --- |
| Free editor | (+0.77) | Not confirmed | OptiMonk: [Free editor](https://agentic.optimonk.com/), 2026-10-09 |
| Campaign drafts | Campaigns are saved inactive and switched on later. (+0.77) | Not confirmed | OptiMonk: [Campaign drafts](https://agentic.optimonk.com/), 2026-10-09 |
| Saved versions | Saved versions plus Undo and Redo. (+0.77) | Not confirmed | OptiMonk: [Saved versions](https://agentic.optimonk.com/), 2026-10-09 |
| AI popup assistant | Generates concepts, revises designs and changes delay or device settings. (+3.09) · AI popup assistant: Generates concepts, revises designs and changes delay or device settings. (+0.77) · Copy: The AI tab rewrites and tightens popup copy on request. (+0.77) · Design: The AI tab applies fast design edits or full rebuilds from a prompt. (+0.77) · Targeting: A settings assistant changes targeting from a plain-language request. (+0.77) | Not confirmed | OptiMonk: [AI popup assistant](https://agentic.optimonk.com/), 2026-10-09; [AI popup assistant: Copy](https://support.optimonk.com/en/articles/editing-your-popup), 2026-10-17; [AI popup assistant: Design](https://support.optimonk.com/en/articles/editing-your-popup), 2026-10-17; [AI popup assistant: Targeting](https://support.optimonk.com/en/articles/visitor-attribute-targeting), 2026-10-17 |
Round score: OptiMonk +5.4 (total 28.29), Claspo +0 (total 11.42).
## Round 12: Data & reporting
Weight: 4.5 points.
OptiMonk supports Submit and Order goals alongside page visits, purchase value and add-to-cart value. Its subscriber area stores submitted contacts, with CSV and XLSX export. Commerce goals connect onsite campaigns with later store activity, rather than treating every button click as the same result. Claspo reports widget test performance. For a promotion, match that result to the store’s redemption records to see how many collected offers buyers used.
| Criterion | OptiMonk | Claspo | Evidence |
| --- | --- | --- | --- |
| Field mapping | Map signup fields to email or CRM provider fields. (+0.64) | Not confirmed | OptiMonk: [Field mapping](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09 |
| Lead export | CSV or XLSX. (+0.64) | Not confirmed | OptiMonk: [Lead export](https://agentic.optimonk.com/), 2026-10-13 |
| Scheduled reports | Not confirmed | Not confirmed | — |
| Revenue goals | Purchase, order and add-to-cart value goals. (+0.64) | Not confirmed | OptiMonk: [Revenue goals](https://agentic.optimonk.com/), 2026-10-13 |
| Team notifications | (+1.29) · Team notifications: (+0.64) · Slack: Each submission posts to the Slack channel of an incoming webhook. (+0.64) | Not confirmed | OptiMonk: [Team notifications](https://support.optimonk.com/en/articles/slack-integration), 2026-10-17; [Team notifications](https://support.optimonk.com/en/articles/slack-integration), 2026-10-17; [Team notifications: Slack](https://support.optimonk.com/en/articles/slack-integration), 2026-10-17 |
Round score: OptiMonk +3.21 (total 31.51), Claspo +0 (total 11.42).
## Round 13: Integrations
Weight: 4.5 points.
A bilingual CleverReach campaign may need a specific confirmation form as well as a stored language. OptiMonk documents the confirmation step. Claspo supports mapping visitor inputs and static context. Inspect the actual confirmation email before the first mailing. OptiMonk’s provider menu includes Klaviyo, Mailchimp, HubSpot, Attentive, Postscript, Salesforce, Slack, Zapier and Webhook. Its own subscriber list stores campaign responses. Email and SMS connectors make it a natural capture layer for a store that already has a lifecycle-marketing stack. Claspo can combine a visitor’s answers with static campaign values on connectors that expose both kinds of field. Webhooks provide a configurable delivery route.
| Criterion | OptiMonk | Claspo | Evidence |
| --- | --- | --- | --- |
| Email | Brevo, Selzy, Maileon, Mailigen, MailWizz, Listamester, Omnisend, The Marketer, WebGalamb: Connect the provider account, select a list and map signup fields to the destination. Some connectors retain older service names in the picker, including Sendinblue for Brevo. CleverReach: Authorize the CleverReach account, choose a recipient group and map the form fields. OptiMonk offers a double opt-in mode that requires selecting a confirmation form. A new recipient can therefore be present but inactive until they click the email. CM Commerce: Select CM Commerce (Conversio) on the campaign, supply the CM Commerce API key and choose a list. Map popup inputs and add fixed field values where useful. The list and mapping can be edited for an individual campaign without removing the account connection. SendGrid: Select SendGrid in the OptiMonk campaign’s integration settings and supply the SendGrid API key. The guide describes adding form subscribers to the mailing list but gives no field-by-field mapping. Confirm any extra attributes inside Marketing Contacts. AWeber: Authorize AWeber in the OptiMonk campaign, choose a list and match the campaign inputs to field identifiers from that list. The mapping options depend on both the form and the selected list. Create the destination field before building a signup around a reader’s preference. Campaign Monitor: Enter the Campaign Monitor API key, test the connection and choose the mailing list in the OptiMonk campaign. To identify form signups, the vendor describes creating a source custom field on the Campaign Monitor list, refreshing the field choices in OptiMonk and selecting it. GetResponse: Connect GetResponse with an API key in the campaign, select the receiving list and map the popup inputs. A static field lets the merchant send a fixed campaign identifier alongside each address. You can change the list for one campaign while keeping the account connection. Klaviyo: Connect Klaviyo, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in Klaviyo. Mailchimp: Connect Mailchimp, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in Mailchimp. (+0.13) | Kit: Use Claspo’s webhook integration to send submissions to a Kit form or sequence. The destination ID and request body specify where the subscriber goes and which fields are included. ActiveCampaign, MailBluster, MailerLite, MailWizz, Mautic, Newsletter2Go, Omnisend, Brevo, Zoho Campaigns, Acumbamail, VBOUT, Act-On, Userlist: Send widget submissions to an email platform through its documented integration route. Field mapping can include form answers and submission context where the receiving connector supports those values. beehiiv: Connect a beehiiv API key in the widget integration and select the publication. Map the required subscriber data and use static fields for information shared by everyone submitting that widget. Create the receiving fields in the correct publication first. CleverReach: Connect CleverReach at the widget’s integration step and choose the receiving group. Map the required email field and any additional supported inputs; fixed values can identify the particular signup offer. Inspect both recipient activation and field values in CleverReach. Dotdigital: Connect the widget to Dotdigital, choose the address book and map the contact inputs. System values such as site language and fixed campaign labels can go into separate Dotdigital fields. An address book membership alone does not preserve a visitor’s answer. Iterable: Connect the widget to Iterable, choose the subscriber list and map email plus any supported contact fields. Fixed field values can identify the campaign or language. Check the type of each receiving field when extending an existing Iterable profile. SendPulse: Choose SendPulse in the widget’s integrations, authorize with the account credentials and select the mailing list. Map each input to a SendPulse field and add static values if needed. A fixed language value is useful for a form published on only one language version of a site. SendFox: Claspo documents a webhook setup for SendFox. Configure the contacts endpoint and authorize the request with the SendFox token; map the required email and supported optional parameters in the request. If the signup belongs to one list, verify that membership after submitting. Constant Contact: Authorize Constant Contact on the widget’s Integrations step and select a list. Email is required. Map contact inputs such as name or phone, optionally add browser or language data, and use a static value when every signup should carry the same offer name. GetResponse: Connect the API key, choose the mailing list and map the required email address. Claspo can also transfer widget answers, system fields and fixed values. Its guide points to the list’s API subscription settings for signups that require a confirmation message. SendGrid: Create a restricted SendGrid key with Marketing access as specified in Claspo’s guide, then choose the list in the widget. Map email and any other supported form fields; static values can label the source. This lets a team identify the popup offer on the marketing contact. Klaviyo: Select a list and map each widget’s fields, including custom properties. Email and SMS subscription requests run separately and follow the list’s opt-in settings. Mailchimp: Authorize Mailchimp, choose an audience and map fields; email is required. Select existing groups, add fixed values and enable opt-in confirmation as needed. A Test button checks the setup. (+0.13) | OptiMonk: [CleverReach connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cleverreach), 2026-10-09; [CM Commerce connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cm-commerce-conversio), 2026-10-09; [Keap connection](https://support.optimonk.com/en/articles/11874683-integrating-optimonk-campaigns-with-keap), 2026-10-09; [Ontraport connection](https://support.optimonk.com/en/articles/11874735-integrating-optimonk-campaigns-with-ontraport), 2026-10-09; [SendGrid connection](https://support.optimonk.com/en/articles/11874684-integrating-optimonk-campaigns-with-sendgrid-bizzy), 2026-10-09; [AWeber connection](https://support.optimonk.com/en/articles/11874706-integrating-optimonk-campaigns-with-aweber), 2026-10-09; [Campaign Monitor connection](https://support.optimonk.com/en/articles/11874707-integrating-optimonk-with-campaign-monitor), 2026-10-09; [GetResponse connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-getresponse), 2026-10-09; [Salesforce connection](https://support.optimonk.com/en/articles/salesforce-integration), 2026-10-09; [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 · Claspo: [beehiiv connection](https://support.claspo.io/en/articles/9360651-integrating-claspo-with-beehiiv), 2026-10-27; [CleverReach connection](https://support.claspo.io/en/articles/6310365-integrating-claspo-with-cleverreach), 2026-10-27; [Dotdigital connection](https://support.claspo.io/en/articles/8708467-integrating-claspo-with-dotdigital), 2026-10-27; [Iterable connection](https://support.claspo.io/en/articles/8769281-integrating-claspo-with-iterable), 2026-10-27; [SendPulse connection](https://support.claspo.io/en/articles/6357823-integrating-claspo-with-sendpulse), 2026-10-27; [SendFox connection](https://support.claspo.io/en/articles/10257196-integrating-claspo-with-sendfox), 2026-10-27; [Pipedrive connection](https://support.claspo.io/en/articles/6309583-integrating-claspo-with-pipedrive), 2026-10-27; [Zoho CRM connection](https://support.claspo.io/en/articles/6631821-integrating-claspo-with-zoho-crm), 2026-10-27; [Constant Contact connection](https://support.claspo.io/en/articles/9735749-integrating-claspo-with-constant-contact), 2026-10-27; [GetResponse connection](https://support.claspo.io/en/articles/6398011-integrating-claspo-with-getresponse), 2026-10-27; [SendGrid connection](https://support.claspo.io/en/articles/6291305-integrating-claspo-with-sendgrid), 2026-10-27; [Salesforce connection](https://support.claspo.io/en/articles/6440889-integrating-claspo-with-salesforce), 2026-10-27; [Kit webhook setup](https://support.claspo.io/en/articles/10006111-integrating-claspo-with-kit-former-convertkit), 2026-10-27; [Connection setup](https://support.claspo.io/en/articles/6142623-integrating-claspo-with-mailchimp), 2026-10-27; [Integration guides](https://support.claspo.io/en/collections/3380825-integrations), 2026-10-27; [HubSpot setup](https://support.claspo.io/en/articles/6397975-integrating-claspo-with-hubspot), 2026-10-27; [Klaviyo setup](https://support.claspo.io/en/articles/15551454-integrating-claspo-with-klaviyo), 2026-10-27 |
| SMS | Attentive, Postscript: Send captured contacts to SMS marketing platforms. (+0.25) | Not confirmed | OptiMonk: [CleverReach connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cleverreach), 2026-10-09; [CM Commerce connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cm-commerce-conversio), 2026-10-09; [Keap connection](https://support.optimonk.com/en/articles/11874683-integrating-optimonk-campaigns-with-keap), 2026-10-09; [Ontraport connection](https://support.optimonk.com/en/articles/11874735-integrating-optimonk-campaigns-with-ontraport), 2026-10-09; [SendGrid connection](https://support.optimonk.com/en/articles/11874684-integrating-optimonk-campaigns-with-sendgrid-bizzy), 2026-10-09; [AWeber connection](https://support.optimonk.com/en/articles/11874706-integrating-optimonk-campaigns-with-aweber), 2026-10-09; [Campaign Monitor connection](https://support.optimonk.com/en/articles/11874707-integrating-optimonk-with-campaign-monitor), 2026-10-09; [GetResponse connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-getresponse), 2026-10-09; [Salesforce connection](https://support.optimonk.com/en/articles/salesforce-integration), 2026-10-09; [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
| CRM | MiniCRM, SalesAutopilot: Send new subscribers to the selected destination; provider-specific settings apply. Keap: Connect Keap to the OptiMonk campaign, choose tags that already exist in Keap and map form inputs to contact fields. You can send fixed fields too. Configure the follow-up in Keap using the tag or value the form actually supplies. Ontraport: Use an Ontraport App ID and API key with permission to add contacts. Choose an optional tag in the OptiMonk campaign; if you create the tag in Ontraport, refresh the choices before saving. Submissions add contacts with the selected tag. Salesforce: Connect Salesforce in the campaign and choose the receiving record type. Email maps to the CRM email field; review the suggested mappings for other inputs or leave an input out. A static source value can identify every record submitted by this campaign. HubSpot: Connect HubSpot, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in HubSpot. (+0.13) | SalesDrive, FluentCRM: Route form submissions into your CRM. Pipedrive: Connect the Pipedrive API token, include Name in the widget and map the supported inputs. You can also create a deal linked to the contact and use a selected component as the deal title. Claspo’s guide excludes transfer to custom Pipedrive fields. Zoho CRM: Authorize Claspo, choose the Zoho CRM module in the widget integration and map the inputs. The guide names Leads and Contacts and requires last_name. It also supports mapping system values and supplying a fixed field such as the enquiry source. Salesforce: Authorize Salesforce from the widget’s integrations and configure the destination and mapped fields. Claspo requires last name in its setup. Map a real surname field for a sales enquiry, then check that the remaining contact and campaign values reach the expected CRM fields. HubSpot: Select a static list and map widget, system or fixed values to contact fields. Email is required; contacts use single opt-in. Active lists are not supported. (+0.13) | OptiMonk: [CleverReach connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cleverreach), 2026-10-09; [CM Commerce connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cm-commerce-conversio), 2026-10-09; [Keap connection](https://support.optimonk.com/en/articles/11874683-integrating-optimonk-campaigns-with-keap), 2026-10-09; [Ontraport connection](https://support.optimonk.com/en/articles/11874735-integrating-optimonk-campaigns-with-ontraport), 2026-10-09; [SendGrid connection](https://support.optimonk.com/en/articles/11874684-integrating-optimonk-campaigns-with-sendgrid-bizzy), 2026-10-09; [AWeber connection](https://support.optimonk.com/en/articles/11874706-integrating-optimonk-campaigns-with-aweber), 2026-10-09; [Campaign Monitor connection](https://support.optimonk.com/en/articles/11874707-integrating-optimonk-with-campaign-monitor), 2026-10-09; [GetResponse connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-getresponse), 2026-10-09; [Salesforce connection](https://support.optimonk.com/en/articles/salesforce-integration), 2026-10-09; [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 · Claspo: [beehiiv connection](https://support.claspo.io/en/articles/9360651-integrating-claspo-with-beehiiv), 2026-10-27; [CleverReach connection](https://support.claspo.io/en/articles/6310365-integrating-claspo-with-cleverreach), 2026-10-27; [Dotdigital connection](https://support.claspo.io/en/articles/8708467-integrating-claspo-with-dotdigital), 2026-10-27; [Iterable connection](https://support.claspo.io/en/articles/8769281-integrating-claspo-with-iterable), 2026-10-27; [SendPulse connection](https://support.claspo.io/en/articles/6357823-integrating-claspo-with-sendpulse), 2026-10-27; [SendFox connection](https://support.claspo.io/en/articles/10257196-integrating-claspo-with-sendfox), 2026-10-27; [Pipedrive connection](https://support.claspo.io/en/articles/6309583-integrating-claspo-with-pipedrive), 2026-10-27; [Zoho CRM connection](https://support.claspo.io/en/articles/6631821-integrating-claspo-with-zoho-crm), 2026-10-27; [Constant Contact connection](https://support.claspo.io/en/articles/9735749-integrating-claspo-with-constant-contact), 2026-10-27; [GetResponse connection](https://support.claspo.io/en/articles/6398011-integrating-claspo-with-getresponse), 2026-10-27; [SendGrid connection](https://support.claspo.io/en/articles/6291305-integrating-claspo-with-sendgrid), 2026-10-27; [Salesforce connection](https://support.claspo.io/en/articles/6440889-integrating-claspo-with-salesforce), 2026-10-27; [Kit webhook setup](https://support.claspo.io/en/articles/10006111-integrating-claspo-with-kit-former-convertkit), 2026-10-27; [Connection setup](https://support.claspo.io/en/articles/6142623-integrating-claspo-with-mailchimp), 2026-10-27; [Integration guides](https://support.claspo.io/en/collections/3380825-integrations), 2026-10-27; [HubSpot setup](https://support.claspo.io/en/articles/6397975-integrating-claspo-with-hubspot), 2026-10-27; [Klaviyo setup](https://support.claspo.io/en/articles/15551454-integrating-claspo-with-klaviyo), 2026-10-27 |
| Messaging | Slack: Send team notifications to Slack. (+0.25) | Not confirmed | OptiMonk: [CleverReach connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cleverreach), 2026-10-09; [CM Commerce connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cm-commerce-conversio), 2026-10-09; [Keap connection](https://support.optimonk.com/en/articles/11874683-integrating-optimonk-campaigns-with-keap), 2026-10-09; [Ontraport connection](https://support.optimonk.com/en/articles/11874735-integrating-optimonk-campaigns-with-ontraport), 2026-10-09; [SendGrid connection](https://support.optimonk.com/en/articles/11874684-integrating-optimonk-campaigns-with-sendgrid-bizzy), 2026-10-09; [AWeber connection](https://support.optimonk.com/en/articles/11874706-integrating-optimonk-campaigns-with-aweber), 2026-10-09; [Campaign Monitor connection](https://support.optimonk.com/en/articles/11874707-integrating-optimonk-with-campaign-monitor), 2026-10-09; [GetResponse connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-getresponse), 2026-10-09; [Salesforce connection](https://support.optimonk.com/en/articles/salesforce-integration), 2026-10-09; [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
| Customer lifecycle | Not confirmed | Not confirmed | — |
| Analytics | Google Analytics 4 via Google Tag Manager: The help centre documents campaign tracking through GTM. (+0.13) | Google Analytics, Meta Pixel, Shopify: Track campaign events and lead events; Shopify documentation covers customer field mapping and metafields. (+0.13) | OptiMonk: [CleverReach connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cleverreach), 2026-10-09; [CM Commerce connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cm-commerce-conversio), 2026-10-09; [Keap connection](https://support.optimonk.com/en/articles/11874683-integrating-optimonk-campaigns-with-keap), 2026-10-09; [Ontraport connection](https://support.optimonk.com/en/articles/11874735-integrating-optimonk-campaigns-with-ontraport), 2026-10-09; [SendGrid connection](https://support.optimonk.com/en/articles/11874684-integrating-optimonk-campaigns-with-sendgrid-bizzy), 2026-10-09; [AWeber connection](https://support.optimonk.com/en/articles/11874706-integrating-optimonk-campaigns-with-aweber), 2026-10-09; [Campaign Monitor connection](https://support.optimonk.com/en/articles/11874707-integrating-optimonk-with-campaign-monitor), 2026-10-09; [GetResponse connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-getresponse), 2026-10-09; [Salesforce connection](https://support.optimonk.com/en/articles/salesforce-integration), 2026-10-09; [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 · Claspo: [beehiiv connection](https://support.claspo.io/en/articles/9360651-integrating-claspo-with-beehiiv), 2026-10-27; [CleverReach connection](https://support.claspo.io/en/articles/6310365-integrating-claspo-with-cleverreach), 2026-10-27; [Dotdigital connection](https://support.claspo.io/en/articles/8708467-integrating-claspo-with-dotdigital), 2026-10-27; [Iterable connection](https://support.claspo.io/en/articles/8769281-integrating-claspo-with-iterable), 2026-10-27; [SendPulse connection](https://support.claspo.io/en/articles/6357823-integrating-claspo-with-sendpulse), 2026-10-27; [SendFox connection](https://support.claspo.io/en/articles/10257196-integrating-claspo-with-sendfox), 2026-10-27; [Pipedrive connection](https://support.claspo.io/en/articles/6309583-integrating-claspo-with-pipedrive), 2026-10-27; [Zoho CRM connection](https://support.claspo.io/en/articles/6631821-integrating-claspo-with-zoho-crm), 2026-10-27; [Constant Contact connection](https://support.claspo.io/en/articles/9735749-integrating-claspo-with-constant-contact), 2026-10-27; [GetResponse connection](https://support.claspo.io/en/articles/6398011-integrating-claspo-with-getresponse), 2026-10-27; [SendGrid connection](https://support.claspo.io/en/articles/6291305-integrating-claspo-with-sendgrid), 2026-10-27; [Salesforce connection](https://support.claspo.io/en/articles/6440889-integrating-claspo-with-salesforce), 2026-10-27; [Kit webhook setup](https://support.claspo.io/en/articles/10006111-integrating-claspo-with-kit-former-convertkit), 2026-10-27; [Connection setup](https://support.claspo.io/en/articles/6142623-integrating-claspo-with-mailchimp), 2026-10-27; [Integration guides](https://support.claspo.io/en/collections/3380825-integrations), 2026-10-27; [HubSpot setup](https://support.claspo.io/en/articles/6397975-integrating-claspo-with-hubspot), 2026-10-27; [Klaviyo setup](https://support.claspo.io/en/articles/15551454-integrating-claspo-with-klaviyo), 2026-10-27 |
| Advertising | Not confirmed | Not confirmed | — |
| Marketing tools | Not confirmed | Not confirmed | — |
| Store | Not confirmed | Google Analytics, Meta Pixel, Shopify: Track campaign events and lead events; Shopify documentation covers customer field mapping and metafields. (+0.25) | Claspo: [beehiiv connection](https://support.claspo.io/en/articles/9360651-integrating-claspo-with-beehiiv), 2026-10-27; [CleverReach connection](https://support.claspo.io/en/articles/6310365-integrating-claspo-with-cleverreach), 2026-10-27; [Dotdigital connection](https://support.claspo.io/en/articles/8708467-integrating-claspo-with-dotdigital), 2026-10-27; [Iterable connection](https://support.claspo.io/en/articles/8769281-integrating-claspo-with-iterable), 2026-10-27; [SendPulse connection](https://support.claspo.io/en/articles/6357823-integrating-claspo-with-sendpulse), 2026-10-27; [SendFox connection](https://support.claspo.io/en/articles/10257196-integrating-claspo-with-sendfox), 2026-10-27; [Pipedrive connection](https://support.claspo.io/en/articles/6309583-integrating-claspo-with-pipedrive), 2026-10-27; [Zoho CRM connection](https://support.claspo.io/en/articles/6631821-integrating-claspo-with-zoho-crm), 2026-10-27; [Constant Contact connection](https://support.claspo.io/en/articles/9735749-integrating-claspo-with-constant-contact), 2026-10-27; [GetResponse connection](https://support.claspo.io/en/articles/6398011-integrating-claspo-with-getresponse), 2026-10-27; [SendGrid connection](https://support.claspo.io/en/articles/6291305-integrating-claspo-with-sendgrid), 2026-10-27; [Salesforce connection](https://support.claspo.io/en/articles/6440889-integrating-claspo-with-salesforce), 2026-10-27; [Kit webhook setup](https://support.claspo.io/en/articles/10006111-integrating-claspo-with-kit-former-convertkit), 2026-10-27; [Connection setup](https://support.claspo.io/en/articles/6142623-integrating-claspo-with-mailchimp), 2026-10-27; [Integration guides](https://support.claspo.io/en/collections/3380825-integrations), 2026-10-27; [HubSpot setup](https://support.claspo.io/en/articles/6397975-integrating-claspo-with-hubspot), 2026-10-27; [Klaviyo setup](https://support.claspo.io/en/articles/15551454-integrating-claspo-with-klaviyo), 2026-10-27 |
| Product recommendations | Not confirmed | Not confirmed | — |
| Personalization | Not confirmed | Not confirmed | — |
| Reviews | Not confirmed | Not confirmed | — |
| Content | Not confirmed | Not confirmed | — |
| Custom forms | Not confirmed | Not confirmed | — |
| Data & validation | Not confirmed | Not confirmed | — |
| Spreadsheets | Not confirmed | Google Sheets: A dedicated setup guide covers spreadsheet delivery. (+0.25) | Claspo: [beehiiv connection](https://support.claspo.io/en/articles/9360651-integrating-claspo-with-beehiiv), 2026-10-27; [CleverReach connection](https://support.claspo.io/en/articles/6310365-integrating-claspo-with-cleverreach), 2026-10-27; [Dotdigital connection](https://support.claspo.io/en/articles/8708467-integrating-claspo-with-dotdigital), 2026-10-27; [Iterable connection](https://support.claspo.io/en/articles/8769281-integrating-claspo-with-iterable), 2026-10-27; [SendPulse connection](https://support.claspo.io/en/articles/6357823-integrating-claspo-with-sendpulse), 2026-10-27; [SendFox connection](https://support.claspo.io/en/articles/10257196-integrating-claspo-with-sendfox), 2026-10-27; [Pipedrive connection](https://support.claspo.io/en/articles/6309583-integrating-claspo-with-pipedrive), 2026-10-27; [Zoho CRM connection](https://support.claspo.io/en/articles/6631821-integrating-claspo-with-zoho-crm), 2026-10-27; [Constant Contact connection](https://support.claspo.io/en/articles/9735749-integrating-claspo-with-constant-contact), 2026-10-27; [GetResponse connection](https://support.claspo.io/en/articles/6398011-integrating-claspo-with-getresponse), 2026-10-27; [SendGrid connection](https://support.claspo.io/en/articles/6291305-integrating-claspo-with-sendgrid), 2026-10-27; [Salesforce connection](https://support.claspo.io/en/articles/6440889-integrating-claspo-with-salesforce), 2026-10-27; [Kit webhook setup](https://support.claspo.io/en/articles/10006111-integrating-claspo-with-kit-former-convertkit), 2026-10-27; [Connection setup](https://support.claspo.io/en/articles/6142623-integrating-claspo-with-mailchimp), 2026-10-27; [Integration guides](https://support.claspo.io/en/collections/3380825-integrations), 2026-10-27; [HubSpot setup](https://support.claspo.io/en/articles/6397975-integrating-claspo-with-hubspot), 2026-10-27; [Klaviyo setup](https://support.claspo.io/en/articles/15551454-integrating-claspo-with-klaviyo), 2026-10-27 |
| Automation | Zapier: Forward leads through automation workflows. (+0.13) | Zapier, Make, Pabbly, Activepieces, Boost.space, Webhooks: The inspected Webhook setup supports HTTPS POST, authentication, custom headers and a JSON body with submission and prize fields. Zapier also appears in the connection menu. (+0.13) | OptiMonk: [CleverReach connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cleverreach), 2026-10-09; [CM Commerce connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cm-commerce-conversio), 2026-10-09; [Keap connection](https://support.optimonk.com/en/articles/11874683-integrating-optimonk-campaigns-with-keap), 2026-10-09; [Ontraport connection](https://support.optimonk.com/en/articles/11874735-integrating-optimonk-campaigns-with-ontraport), 2026-10-09; [SendGrid connection](https://support.optimonk.com/en/articles/11874684-integrating-optimonk-campaigns-with-sendgrid-bizzy), 2026-10-09; [AWeber connection](https://support.optimonk.com/en/articles/11874706-integrating-optimonk-campaigns-with-aweber), 2026-10-09; [Campaign Monitor connection](https://support.optimonk.com/en/articles/11874707-integrating-optimonk-with-campaign-monitor), 2026-10-09; [GetResponse connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-getresponse), 2026-10-09; [Salesforce connection](https://support.optimonk.com/en/articles/salesforce-integration), 2026-10-09; [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 · Claspo: [beehiiv connection](https://support.claspo.io/en/articles/9360651-integrating-claspo-with-beehiiv), 2026-10-27; [CleverReach connection](https://support.claspo.io/en/articles/6310365-integrating-claspo-with-cleverreach), 2026-10-27; [Dotdigital connection](https://support.claspo.io/en/articles/8708467-integrating-claspo-with-dotdigital), 2026-10-27; [Iterable connection](https://support.claspo.io/en/articles/8769281-integrating-claspo-with-iterable), 2026-10-27; [SendPulse connection](https://support.claspo.io/en/articles/6357823-integrating-claspo-with-sendpulse), 2026-10-27; [SendFox connection](https://support.claspo.io/en/articles/10257196-integrating-claspo-with-sendfox), 2026-10-27; [Pipedrive connection](https://support.claspo.io/en/articles/6309583-integrating-claspo-with-pipedrive), 2026-10-27; [Zoho CRM connection](https://support.claspo.io/en/articles/6631821-integrating-claspo-with-zoho-crm), 2026-10-27; [Constant Contact connection](https://support.claspo.io/en/articles/9735749-integrating-claspo-with-constant-contact), 2026-10-27; [GetResponse connection](https://support.claspo.io/en/articles/6398011-integrating-claspo-with-getresponse), 2026-10-27; [SendGrid connection](https://support.claspo.io/en/articles/6291305-integrating-claspo-with-sendgrid), 2026-10-27; [Salesforce connection](https://support.claspo.io/en/articles/6440889-integrating-claspo-with-salesforce), 2026-10-27; [Kit webhook setup](https://support.claspo.io/en/articles/10006111-integrating-claspo-with-kit-former-convertkit), 2026-10-27; [Connection setup](https://support.claspo.io/en/articles/6142623-integrating-claspo-with-mailchimp), 2026-10-27; [Integration guides](https://support.claspo.io/en/collections/3380825-integrations), 2026-10-27; [HubSpot setup](https://support.claspo.io/en/articles/6397975-integrating-claspo-with-hubspot), 2026-10-27; [Klaviyo setup](https://support.claspo.io/en/articles/15551454-integrating-claspo-with-klaviyo), 2026-10-27 |
| Custom connections | Webhooks, REST API: Webhooks forward submissions. The documented REST builder API creates and edits campaigns; it does not expose leads or analytics. (+0.25) | Not confirmed | OptiMonk: [CleverReach connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cleverreach), 2026-10-09; [CM Commerce connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cm-commerce-conversio), 2026-10-09; [Keap connection](https://support.optimonk.com/en/articles/11874683-integrating-optimonk-campaigns-with-keap), 2026-10-09; [Ontraport connection](https://support.optimonk.com/en/articles/11874735-integrating-optimonk-campaigns-with-ontraport), 2026-10-09; [SendGrid connection](https://support.optimonk.com/en/articles/11874684-integrating-optimonk-campaigns-with-sendgrid-bizzy), 2026-10-09; [AWeber connection](https://support.optimonk.com/en/articles/11874706-integrating-optimonk-campaigns-with-aweber), 2026-10-09; [Campaign Monitor connection](https://support.optimonk.com/en/articles/11874707-integrating-optimonk-with-campaign-monitor), 2026-10-09; [GetResponse connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-getresponse), 2026-10-09; [Salesforce connection](https://support.optimonk.com/en/articles/salesforce-integration), 2026-10-09; [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
Round score: OptiMonk +1.25 (total 32.76), Claspo +1 (total 12.42).
## Round 14: Shopify
Weight: 12.6 points.
OptiMonk also has a native Shopify app. Cart conditions combine value, product count and specific products with AND logic. Its product features cover manually selected products, most-viewed and recently visited items, cart contents and smart recommendations. Shopify coupon support includes unique single-use codes, expiry settings and automatic application; wheel and scratch-card prizes use existing codes. Together these features support recommendation-led offers as well as signup incentives. Claspo includes games and experiments in its Shopify app within the free traffic allowance.
| Criterion | OptiMonk | Claspo | Evidence |
| --- | --- | --- | --- |
| Storefront installation | Install the app and enable its theme embed to display campaigns and collect responses. (+0.39) | A native Shopify app is available. (+0.39) | OptiMonk: [Shopify evidence](https://agentic.optimonk.com/), 2026-10-13 · Claspo: [Shopify evidence](https://apps.shopify.com/claspo), 2026-10-01 |
| Native Shopify app | Install the native OptiMonk app from the Shopify App Store. (+0.39) | A native app is available in the Shopify App Store. (+0.39) | OptiMonk: [Shopify evidence](https://agentic.optimonk.com/), 2026-10-13 · Claspo: [Shopify evidence](https://apps.shopify.com/claspo), 2026-10-01 |
| Built for Shopify | No | No | OptiMonk: [App website](https://agentic.optimonk.com/), 2026-10-13 · Claspo: [App website](https://apps.shopify.com/claspo), 2026-10-13 |
| Shopify media assets | Not confirmed | Not confirmed | — |
| Shopify products and variants | Show manually selected products, most-viewed items, recently visited products, cart contents and smart recommendations. (+0.39) | Add the Shopify Products component to a widget. (+0.39) | OptiMonk: [Shopify evidence](https://support.optimonk.com/en/articles/product-recommendations), 2026-10-06 · Claspo: [Shopify evidence](https://my.claspo.io/), 2026-10-09 |
| Shopify collections | Not confirmed | Not confirmed | — |
| Shopify discount assets | Generate unique, single-use codes when displayed, with fixed or relative expiry. Wheel and scratch-card prizes use existing codes. (+0.79) | Not confirmed | OptiMonk: [Shopify evidence](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-06 |
| Shopify metafields and metaobjects | Not confirmed | Map customer fields and metafields through the Shopify integration. (+0.79) | Claspo: [Shopify evidence](https://support.claspo.io/en/collections/3380825-integrations), 2026-10-09 |
| Shopify customer data | Not confirmed | Not confirmed | — |
| Shopify customer synchronization | Not confirmed | Map form fields to Shopify customer fields. (+0.79) | Claspo: [Shopify evidence](https://support.claspo.io/en/collections/3380825-integrations), 2026-10-09 |
| Shopify events and triggers | Not confirmed | Not confirmed | — |
| Shopify audience and cart targeting | Combine cart value, product count and specific products in the cart using AND conditions. (+0.79) | Not confirmed | OptiMonk: [Shopify evidence](https://agentic.optimonk.com/), 2026-10-13 |
| Apply a Shopify discount | Automatically apply Shopify coupons. (+0.79) | Not confirmed | OptiMonk: [Shopify evidence](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-06 |
| Add a Shopify product to cart | Not confirmed | Not confirmed | — |
| Buy now / direct checkout | Not confirmed | Not confirmed | — |
| Shopify Flow | Not confirmed | Not confirmed | — |
Round score: OptiMonk +3.54 (total 36.3), Claspo +2.76 (total 15.17).
## Round 15: Pricing
Weight: 10 points.
OptiMonk bills pageviews. Free covers 10,000 pageviews and one domain; Essential, Growth and Premium cover 20,000, 100,000 and 500,000 pageviews. Our account’s monthly prices were $29, $99 and $249. Published annual equivalents were $19, $69 and $179 per month, requiring annual payments of $228, $828 and $2,148. Targeting, A/B testing, integrations and unbranded popups are included even on Free. AI credits and domains also have plan limits. Claspo counts pageviews on pages carrying its script, including visits that do not display a widget. Its branded free tier covers one site.
| Criterion | OptiMonk | Claspo | Evidence |
| --- | --- | --- | --- |
| A small website (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Covers 10,000 pageviews and one website. This site uses only 2,000 of those views. (+0.5) | $0 / mo · 3K pageviews. Free covers 2,000 pageviews on one Shopify site. (+0.5) | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-12 · Claspo: [Pricing](https://apps.shopify.com/claspo), 2026-10-06 |
| Visitors explore more pages (visitors / mo: 10,000, pageviews / mo: 60,000, website: 1) | $99 / mo · Growth. Essential’s 20,000 pageviews are too few. Growth covers 100,000, enough for this site’s 60,000 views. (+0.41) | $69 / mo · 100K pageviews. 60,000 pageviews exceed the 50K tier; use 100K. (+0.59) | OptiMonk: [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 · Claspo: [Pricing](https://apps.shopify.com/claspo), 2026-10-06 |
| A higher-traffic website (visitors / mo: 50,000, pageviews / mo: 100,000, website: 1) | $99 / mo · Growth. Growth covers 100,000 pageviews. Essential’s 20,000-view allowance is too small. (+0.41) | $69 / mo · 100K pageviews. The 100K tier covers 100,000 pageviews on one site. (+0.59) | OptiMonk: [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 · Claspo: [Pricing](https://apps.shopify.com/claspo), 2026-10-06 |
| Two websites on one account (visitors / mo: 10,000 total, pageviews / mo: 20,000 total, websites: 2) | $29 / mo · Essential. Essential includes two websites and 20,000 pageviews, covering both the site count and their combined traffic. (+0.7) | $69 / mo · Pro 100. Pro 100 covers three websites and 100,000 combined pageviews. The $52 monthly equivalent requires annual billing. (+0.3) | OptiMonk: [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 · Claspo: [Billing terms and site limits](https://claspo.io/pricing.md), 2026-11-04 |
| Launch popups without vendor branding (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free includes unbranded popups and covers 10,000 pageviews. (+1) | $39 / mo · 50K pageviews. The first paid Shopify tier removes branding and covers 2,000 pageviews. (+0) | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 · Claspo: [Pricing](https://apps.shopify.com/claspo), 2026-10-06 |
| Run a sale or promotion (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free includes promotional popups and fixed coupon codes. No paid feature upgrade is needed. (+0.5) | $0 / mo · Free. A promotional popup with an offer link fits the free plan on one site at 2,000 pageviews. (+0.5) | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 · Claspo: [Plan features](https://claspo.io/pricing.md), 2026-11-04; [Promotion templates](https://claspo.io/templates/), 2026-11-04 |
| Improve popup conversion with A/B testing (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free includes A/B testing; no feature upgrade is required. (+0.5) | $0 / mo · 3K pageviews. All popup features, including A/B testing, are included on the free Shopify tier; 2,000 pageviews fit. (+0.5) | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 · Claspo: [Pricing](https://apps.shopify.com/claspo), 2026-10-06 |
| Collect data and feedback with surveys, quizzes and forms (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free includes surveys, multi-step forms and product quizzes. These features do not require a paid upgrade at this traffic level. (+1) | Not confirmed | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk follow-up audit](https://agentic.optimonk.com/), 2026-10-13; [OptiMonk features](https://www.optimonk.com/features), 2026-09-30 |
| Signup plus an automated welcome email (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1, active contacts: 500, emails / mo: 1,000) | Not confirmed | Not confirmed | — |
| Popups and email marketing in one platform (visitors / mo: 5,000, pageviews / mo: 10,000, website: 1, active contacts: 500, emails / mo: 5,000) | Not confirmed | Not confirmed | — |
Round score: OptiMonk +5.03 (total 41.33), Claspo +2.97 (total 18.15).
## The final score
Start with OptiMonk for the commercial decision about whether to keep an offer. Start with Claspo for a calendar of games, notices and signups that must share the same pages gracefully. Check the receiving list as well as the onsite result for any campaign that promises a newsletter.
| Round | OptiMonk | Claspo |
| --- | --- | --- |
| Formats & content | 2.89 | 1.61 |
| Forms | 3.07 | 2.75 |
| Surveys | 0.82 | 0.82 |
| Gamification | 0.93 | 1.72 |
| Targeting | 5.85 | 2.7 |
| Experiments | 2.1 | 0.7 |
| Email & SMS | 0 | 0 |
| Team & sites | 2.25 | 0.56 |
| Developer | 3.19 | 0.56 |
| Support | 1.8 | 0 |
| Editor & workflow | 5.4 | 0 |
| Data & reporting | 3.21 | 0 |
| Integrations | 1.25 | 1 |
| Shopify | 3.54 | 2.76 |
| Pricing | 5.03 | 2.97 |
| Total | 41.33 | 18.15 |
## What matters most to you?
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | OptiMonk | Claspo |
| --- | --- | --- |
| The overall feature set | 41.33 | 18.15 |
| Popups without email marketing | 48.34 | 20.39 |
| Collecting more leads | 37.39 | 22.07 |
| Driving clicks and actions | 48.43 | 16.97 |
| Popups and email marketing in one service | — · Required capability unconfirmed | — · Required capability unconfirmed |
| Running campaigns for my Shopify store | 32.66 | 20.6 |
| A/B testing and measuring results | 46.56 | 10.41 |
| Creating and editing campaigns with AI | 85.08 | — · Required capability unconfirmed |
| Collecting data and feedback | 29.46 | 19.87 |
| Working with a team or managing clients | 47.28 | 14.27 |
| Connecting AI agents to my workflow | 68.07 | — · Required capability unconfirmed |
## How the comparison works
These scores are relative to OptiMonk and Claspo in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
1. **Relative scores, not universal ratings.** The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
2. **One shared pool of 100 points.** The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
3. **How features earn points.** If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
4. **How prices earn points.** Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
5. **Which plans count.** Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
6. **How your priorities change the score.** A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.
## See also
- [Popup tools for CleverReach](https://popuppapa.com/cleverreach-popup-integrations/index.md): Check how groups, fields and confirmation forms fit together.
- [Alternatives to OptiMonk](https://popuppapa.com/alternatives-to-optimonk/index.md): Compare other testing and Shopify campaign tools.
- [Shopify popup apps](https://popuppapa.com/best-shopify-popup-apps/index.md): Compare storefront conditions and actions across more tools.