# OptiMonk vs Personizely – Which change actually moved the order?
Compare OptiMonk and Personizely for no-popup controls, widget and website tests, subscriber recognition and cart offers.
- Page: https://popuppapa.com/optimonk-vs-personizely/
- Published: 2026-11-05; updated: 2026-11-05
- OptiMonk review: https://popuppapa.com/reviews/optimonk/index.md
- Personizely review: https://popuppapa.com/reviews/personizely/index.md
## What do you need your website to do next?
A merchant changes the product page and adds a discount popup on the same morning. Orders rise. The result leaves two decisions unresolved: whether to keep giving away the discount and whether to roll out the new page to the rest of the catalogue.
OptiMonk can run a popup against a no-popup control and track order-related goals. Personizely covers widget experiments on Premium as well as broader website tests. Start with the change the merchant could reverse. Withholding a coupon and changing a product page are different experiments.
## How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded, with the source behind each verdict.
## Round 1: Formats & content
Weight: 9 points.
OptiMonk generates campaign designs from a brief and offers desktop and mobile views. Notices, form content and display elements can then be revised for the intended campaign. Personizely offers popups, compact callouts, bars and embedded widgets. A coupon can be copied with a click, and text can use a visitor property with a fallback for anonymous traffic.
| Criterion | OptiMonk | Personizely | Evidence |
| --- | --- | --- | --- |
| Message | (+0.64) | Not confirmed | OptiMonk: [Message](https://agentic.optimonk.com/), 2026-10-09 · Personizely: [Message](https://www.personizely.net/product/website-widgets), 2026-09-30 |
| Flyby / slide-in | Not confirmed | Not confirmed | — |
| Promo bars | (+0.64) | Not confirmed | OptiMonk: [Promo bars](https://www.optimonk.com/features), 2026-09-30 |
| Teasers | Not confirmed | (+0.64) | Personizely: [Teasers](https://docs.personizely.net/widget-teaser), 2026-11-03 |
| Content carousel | Not confirmed | Not confirmed | — |
| Eye-catching | Not confirmed | (+1.29) · Eye-catching: (+0.64) · Entrance animation: (+0.64) | Personizely: [Eye-catching](https://docs.personizely.net/widget-elements), 2026-11-03; [Eye-catching](https://docs.personizely.net/widget-elements), 2026-11-03; [Eye-catching](https://docs.personizely.net/widget-elements), 2026-11-03; [Eye-catching](https://docs.personizely.net/widget-elements), 2026-11-03 |
| Countdown | (+0.32) | (+0.32) | OptiMonk: [Countdown](https://www.optimonk.com/features/popups), 2026-09-29 · Personizely: [Countdown](https://docs.personizely.net/widget-elements), 2026-11-03 |
| Button link | (+0.32) | (+0.32) | OptiMonk: [Button link](https://app.optimonk.com/), 2026-10-26 · Personizely: [Button link](https://help.personizely.net/en/article/smart-collection-retargeter-a-callout-widget-tutorial-o7axmo/), 2026-10-26 |
| Copy coupon | (+0.32) | (+0.32) | OptiMonk: [Copy coupon](https://app.optimonk.com/), 2026-10-26 · Personizely: [Copy coupon](https://docs.personizely.net/coupon), 2026-11-03 |
| Dynamic text | Not confirmed | (+0.64) | Personizely: [Dynamic text](https://docs.personizely.net/text), 2026-11-03 |
| Mobile editor | Desktop and mobile views are edited separately. (+0.64) | Not confirmed | OptiMonk: [Mobile editor](https://support.optimonk.com/en/articles/fullscreen-campaigns), 2026-10-16 |
Round score: OptiMonk +2.89 (total 2.89), Personizely +3.54 (total 3.54).
## Round 2: Forms
Weight: 12.6 points.
OptiMonk collects email, name, phone, radio choices, checkbox-group answers and comments. Required-field settings and button destinations control the submission journey. Its AI builder can generate a multi-step form, while field mapping carries answers into a connected marketing service. Separate screens organise the questions but do not by themselves establish answer-driven branching. A widget can collect a phone number, free text, single or multiple selections and separate consent choices. Responses are stored on visitor profiles, where a later submission may update a previous answer.
| Criterion | OptiMonk | Personizely | Evidence |
| --- | --- | --- | --- |
| Email capture | Required-field and error-message settings. (+0.16) | (+0.16) | OptiMonk: [Email capture](https://agentic.optimonk.com/), 2026-10-13 · Personizely: [Email capture](https://www.personizely.net/integrations), 2026-10-09 |
| SMS capture | Not confirmed | Not confirmed | — |
| Phone field | A phone field with a country selector. (+0.16) | (+0.16) | OptiMonk: [Phone field](https://agentic.optimonk.com/), 2026-10-13 · Personizely: [Phone field](https://docs.personizely.net/contacts), 2026-11-03 |
| Single choice | Radio options with editable labels and stored values. (+0.16) | (+0.16) | OptiMonk: [Single choice](https://agentic.optimonk.com/), 2026-10-13 · Personizely: [Single choice](https://docs.personizely.net/contacts), 2026-11-03 |
| Multiple choice | Checkbox groups with an optional required flag. (+0.16) | (+0.16) | OptiMonk: [Multiple choice](https://agentic.optimonk.com/), 2026-10-13 · Personizely: [Multiple choice](https://docs.personizely.net/contacts), 2026-11-03 |
| Free text | An optional comment textarea. (+0.16) | (+0.16) | OptiMonk: [Free text](https://agentic.optimonk.com/), 2026-10-13 · Personizely: [Free text](https://docs.personizely.net/contacts), 2026-11-03 |
| Consent checkbox | (+0.48) · Consent checkbox: (+0.16) · Email marketing consent: (+0.16) · Privacy terms consent: A form can include a privacy-policy checkbox. (+0.16) | (+0.81) · Consent checkbox: (+0.16) · Email marketing consent: (+0.16) · SMS marketing consent: (+0.32) · Privacy terms consent: (+0.16) | OptiMonk: [Consent checkbox](https://agentic.optimonk.com/), 2026-10-13; [Consent checkbox](https://agentic.optimonk.com/), 2026-10-13; [Consent checkbox](https://agentic.optimonk.com/), 2026-10-13; [Consent checkbox: Privacy terms consent](https://support.optimonk.com/en/articles/integrating-the-optimonk-campaigns-with-webhook), 2026-10-17 · Personizely: [Consent checkbox](https://docs.personizely.net/contacts), 2026-11-03; [Consent checkbox](https://docs.personizely.net/contacts), 2026-11-03; [Consent checkbox](https://docs.personizely.net/contacts), 2026-11-03; [Consent checkbox](https://docs.personizely.net/contacts), 2026-11-03 |
| Hidden fields | Not confirmed | Not confirmed | — |
| Multi-step | Next page and Jump to page controls move between pages. (+0.32) · Multi-step: Next page and Jump to page controls move between pages. (+0.16) · Popup steps: Multi-step popups can ask a question first and the email address on a later step. (+0.16) | (+0.32) · Multi-step: (+0.16) · Popup steps: (+0.16) | OptiMonk: [Multi-step](https://agentic.optimonk.com/), 2026-10-13; [Multi-step: Popup steps](https://support.optimonk.com/en/articles/running-multiple-campaigns-on-the-same-site), 2026-10-17; [Multi-step](https://agentic.optimonk.com/), 2026-10-13 · Personizely: [Multi-step](https://www.personizely.net/pricing), 2026-09-29; [Multi-step](https://www.personizely.net/pricing), 2026-09-29; [Multi-step](https://www.personizely.net/pricing), 2026-09-29 |
| Logic | Not confirmed | (+0.65) · Logic: (+0.32) · Action logic: (+0.32) | Personizely: [Logic](https://docs.personizely.net/action), 2026-11-03; [Logic](https://docs.personizely.net/action), 2026-11-03; [Logic](https://docs.personizely.net/action), 2026-11-03; [Logic](https://docs.personizely.net/action), 2026-11-03; [Logic](https://docs.personizely.net/action), 2026-11-03 |
| Validation | (+1.13) · Validation: (+0.16) · Field validation: (+0.32) · Email format: (+0.32) · Required fields: (+0.32) | (+0.48) · Validation: (+0.16) · Email verification: (+0.32) | OptiMonk: [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation: Field validation](https://agentic.optimonk.com/), 2026-10-13; [Validation: Email format](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation: Required fields](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13 · Personizely: [Validation](https://docs.personizely.net/form-protection), 2026-11-03; [Validation](https://docs.personizely.net/form-protection), 2026-11-03; [Validation](https://docs.personizely.net/form-protection), 2026-11-03; [Validation](https://docs.personizely.net/form-protection), 2026-11-03; [Validation](https://docs.personizely.net/form-protection), 2026-11-03; [Validation](https://docs.personizely.net/form-protection), 2026-11-03; [Validation](https://docs.personizely.net/form-protection), 2026-11-03; [Validation: Email verification](https://docs.personizely.net/form-protection), 2026-11-03; [Validation](https://docs.personizely.net/form-protection), 2026-11-03; [Validation](https://docs.personizely.net/form-protection), 2026-11-03 |
| CAPTCHA | Not confirmed | (+0.32) | Personizely: [CAPTCHA](https://docs.personizely.net/form-protection), 2026-11-03 |
| Email double opt-in | Not confirmed | Not confirmed | — |
| Follow-up | Not confirmed | Not confirmed | — |
Round score: OptiMonk +2.75 (total 5.64), Personizely +3.39 (total 6.93).
## Round 3: Surveys
Weight: 4.5 points.
OptiMonk supports multi-step product quizzes. Quiz support is assessed separately from NPS, star and other dedicated rating formats. Personizely supports NPS survey popups and preference questions. The widget contact export includes respondents who supplied an email or phone. It can therefore contain fewer rows than an anonymous survey received.
| Criterion | OptiMonk | Personizely | Evidence |
| --- | --- | --- | --- |
| Numeric rating | Not confirmed | Not confirmed | — |
| NPS | Not confirmed | (+0.41) | Personizely: [NPS](https://www.personizely.net/solutions/survey-popups), 2026-11-03 |
| Star rating | Not confirmed | Not confirmed | — |
| Emoji rating | Not confirmed | Not confirmed | — |
| Binary rating | Not confirmed | Not confirmed | — |
| Quizzes | (+0.61) · Quizzes: (+0.2) · Product quiz: (+0.41) | (+0.2) | OptiMonk: [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes: Product quiz](https://www.optimonk.com/features/popups), 2026-09-29 · Personizely: [Quizzes](https://www.personizely.net/pricing), 2026-09-29; [Quizzes](https://www.personizely.net/pricing), 2026-09-29; [Quizzes](https://www.personizely.net/pricing), 2026-09-29; [Quizzes](https://www.personizely.net/pricing), 2026-09-29; [Quizzes](https://www.personizely.net/pricing), 2026-09-29; [Quizzes](https://www.personizely.net/pricing), 2026-09-29 |
Round score: OptiMonk +0.61 (total 6.25), Personizely +0.61 (total 7.54).
## Round 4: Gamification
Weight: 4.5 points.
OptiMonk provides a wheel and scratch-card controls in its AI builder. Wheel odds are calculated across winning slices, and a slice with an empty coupon code is a losing slice. Scratch settings allow up to four weighted prize rows, with designed, solid or gradient covers; the planner describes a prize on every play. Our 2:1 scratch weights produced 66.7% and 33.3%. Its wider documentation also lists a gift format. The prize wheel has weighted segments, retry and no-prize outcomes. Each segment can open a different reward step or start an automation.
| Criterion | OptiMonk | Personizely | Evidence |
| --- | --- | --- | --- |
| Spin the wheel | Chances are counted across winning slices only. (+0.4) · Spin the wheel: Chances are counted across winning slices only. (+0.13) · Prize weights: Each winning row has a Coupon code and a Weight that sets its odds. (+0.13) · Losing slices: A row with an empty coupon code becomes a losing slice. (+0.13) | (+0.4) · Spin the wheel: (+0.13) · Prize weights: (+0.13) · Losing slices: (+0.13) | OptiMonk: [Spin the wheel](https://agentic.optimonk.com/), 2026-10-13; [Spin the wheel: Prize weights](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-17; [Spin the wheel: Losing slices](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-17 · Personizely: [Spin the wheel](https://docs.personizely.net/wheel-of-fortune), 2026-11-03; [Spin the wheel](https://docs.personizely.net/wheel-of-fortune), 2026-11-03; [Spin the wheel](https://docs.personizely.net/wheel-of-fortune), 2026-11-03 |
| Slot machine | Not confirmed | Not confirmed | — |
| Plinko | Not confirmed | Not confirmed | — |
| Lottery ball | Not confirmed | Not confirmed | — |
| Claw machine | Not confirmed | Not confirmed | — |
| Scratch card | Up to four prize rows with labels, codes and relative weights. (+0.26) | Not confirmed | OptiMonk: [Scratch card](https://agentic.optimonk.com/), 2026-10-13 |
| Pick a gift | (+0.26) | Not confirmed | OptiMonk: [Pick a gift](https://www.optimonk.com/features/gamification), 2026-10-13 |
| Pick a card | Not confirmed | Not confirmed | — |
| Break the egg | Not confirmed | Not confirmed | — |
| Shake the tree | Not confirmed | Not confirmed | — |
| Memory cards | Not confirmed | Not confirmed | — |
| Treasure hunt | Not confirmed | Not confirmed | — |
| Learn to earn | Not confirmed | Not confirmed | — |
| Seasonal calendar | Not confirmed | Not confirmed | — |
| Daily offers | Not confirmed | Not confirmed | — |
Round score: OptiMonk +0.93 (total 7.18), Personizely +0.4 (total 7.94).
## Round 5: Targeting
Weight: 10.8 points.
OptiMonk combines delay, exit intent, scroll, inactivity, click and custom-event triggers with country, visitor history, referral, UTM, cookies and subscriber conditions. Campaign priority and previous-exposure rules coordinate several messages. AI-assisted settings changes provide another way to edit timing and audience conditions without rebuilding the campaign. Rules cover URLs, subdomains, time windows and repeat exposure. A widget can open after inactivity or a hover, and stop appearing after a conversion.
| Criterion | OptiMonk | Personizely | Evidence |
| --- | --- | --- | --- |
| Page targeting | (+0.23) | (+0.23) | OptiMonk: [Page targeting](https://www.optimonk.com/features), 2026-09-30 · Personizely: [Page targeting](https://docs.personizely.net/rules), 2026-11-03 |
| Geo targeting | One or more countries. (+0.45) | Not confirmed | OptiMonk: [Geo targeting](https://www.optimonk.com/features), 2026-09-30 |
| Device targeting | (+0.45) | Not confirmed | OptiMonk: [Device targeting](https://agentic.optimonk.com/), 2026-10-09 |
| Audience targeting | (+2.7) · Audience targeting: (+0.45) · Referrer targeting: Traffic source, UTM parameters and landing page. (+0.45) · Cart targeting: Cart value, item count or a product; Shopify, ShopRenter and WooCommerce. (+0.45) · Profile targeting: (+0.45) · Customer tags: Targets Shopify customer tags. (+0.45) · List segments: Show or hide a campaign for members of Klaviyo lists and segments. (+0.45) | Not confirmed | OptiMonk: [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting: Referrer targeting](https://agentic.optimonk.com/), 2026-10-09; [Audience targeting: Cart targeting](https://agentic.optimonk.com/), 2026-10-13; [Audience targeting: Profile targeting](https://www.optimonk.com/optimonk-vs-optinmonster), 2026-10-17; [Audience targeting: Customer tags](https://www.optimonk.com/optimonk-vs-optinmonster), 2026-10-17; [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting: List segments](https://support.optimonk.com/en/articles/klaviyo-list-segment-targeting), 2026-10-17 |
| Behavior triggers | (+1.57) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Inactivity trigger: (+0.23) · Custom event trigger: (+0.45) | (+2.02) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Inactivity trigger: (+0.23) · Hover trigger: (+0.45) · Page-load trigger: (+0.45) | OptiMonk: [Behavior triggers](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Time delay](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Exit intent](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Scroll trigger](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Inactivity trigger](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Custom event trigger](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers](https://agentic.optimonk.com/), 2026-10-09 · Personizely: [Behavior triggers](https://docs.personizely.net/triggers), 2026-11-03; [Behavior triggers: Time delay](https://docs.personizely.net/triggers), 2026-11-03; [Behavior triggers: Exit intent](https://docs.personizely.net/triggers), 2026-11-03; [Behavior triggers: Scroll trigger](https://docs.personizely.net/triggers), 2026-11-03; [Behavior triggers: Inactivity trigger](https://docs.personizely.net/triggers), 2026-11-03; [Behavior triggers: Hover trigger](https://docs.personizely.net/triggers), 2026-11-03; [Behavior triggers](https://docs.personizely.net/triggers), 2026-11-03; [Behavior triggers: Page-load trigger](https://docs.personizely.net/triggers), 2026-11-03 |
| Click trigger | (+0.23) | (+0.23) | OptiMonk: [Click trigger](https://agentic.optimonk.com/), 2026-10-09 · Personizely: [Click trigger](https://docs.personizely.net/triggers), 2026-11-03 |
| Scheduling | (+0.23) | (+0.23) | OptiMonk: [Scheduling](https://www.optimonk.com/features), 2026-09-30 · Personizely: [Scheduling](https://docs.personizely.net/rules), 2026-11-03 |
| Frequency cap | Caps how many campaigns a visitor sees in a time window. (+0.23) | (+0.23) | OptiMonk: [Frequency cap](https://www.optimonk.com/features), 2026-09-30 · Personizely: [Frequency cap](https://docs.personizely.net/rules), 2026-11-03 |
| Campaign control | High, normal or low priority, and campaigns linked by prior exposure. (+0.45) | Not confirmed | OptiMonk: [Campaign control](https://www.optimonk.com/features), 2026-09-30 |
Round score: OptiMonk +6.52 (total 13.7), Personizely +2.93 (total 10.86).
## Round 6: Experiments
Weight: 6.3 points.
An A/B test between two coupon designs can pick the better design while both reduce margin. A no-popup group measures the entire campaign. To isolate the discount, run the same popup with and without the coupon and compare margin per eligible visitor using actual discounts and costs. For a Personizely test, establish whether the treatment is a widget, a URL or the underlying page.
OptiMonk adds a no-popup control alongside a design, and traffic splits evenly between versions; a custom split is not available. Automatic winner settings include a 95% chance-to-win threshold, at least 200 conversions and three days. This gives an optimization team more explicit controls over the comparison and stopping rule. Premium includes A/B testing of widgets. Essential includes other kinds of website tests, so access to a theme or URL test alone does not establish that a popup can be split-tested on that tier.
| Criterion | OptiMonk | Personizely | Evidence |
| --- | --- | --- | --- |
| A/B testing | Several popup versions run in one campaign; traffic always splits evenly. (+2.1) · A/B testing: Several popup versions run in one campaign; traffic always splits evenly. (+0.35) · Popup tests: Several versions of a popup run in one campaign and traffic is split between them. (+0.35) · No-popup holdout: A Control (no popup) variant holds back visitors; one per campaign. (+0.7) · Automatic winner: Auto-declare winner is on by default at 95% chance to win, 200 conversions and 3 days. (+0.7) | (+0.7) · A/B testing: (+0.35) · Popup tests: (+0.35) | OptiMonk: [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing: Popup tests](https://support.optimonk.com/en/articles/variants-and-ab-testing), 2026-10-17; [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing: Traffic split](https://support.optimonk.com/en/articles/variants-and-ab-testing), 2026-10-17; [A/B testing: No-popup holdout](https://support.optimonk.com/en/articles/variants-and-ab-testing), 2026-10-17; [A/B testing: Automatic winner](https://support.optimonk.com/en/articles/a-b-test-with-and-without-an-optimonk-campaign), 2026-10-17; [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing](https://agentic.optimonk.com/), 2026-10-13 · Personizely: [A/B testing](https://www.personizely.net/pricing), 2026-09-29; [A/B testing](https://www.personizely.net/pricing), 2026-09-29; [A/B testing](https://www.personizely.net/pricing), 2026-09-29; [A/B testing](https://www.personizely.net/pricing), 2026-09-29; [A/B testing](https://www.personizely.net/pricing), 2026-09-29; [A/B testing](https://www.personizely.net/pricing), 2026-09-29; [A/B testing](https://www.personizely.net/pricing), 2026-09-29; [A/B testing](https://www.personizely.net/pricing), 2026-09-29; [A/B testing](https://www.personizely.net/pricing), 2026-09-29 |
Round score: OptiMonk +2.1 (total 15.8), Personizely +0.7 (total 11.56).
## Round 7: Email & SMS
Weight: 4.5 points.
OptiMonk’s connection routes let you pass captured contacts to a dedicated email or SMS platform. For a store already using Klaviyo, Mailchimp or another provider, this keeps follow-up in the system that owns customer journeys and reporting. Budget for that provider alongside OptiMonk. A form can write contact and consent fields to a visitor profile and send the contact to a connected email platform. The welcome sequence depends on how that destination uses the fields.
| Criterion | OptiMonk | Personizely | Evidence |
| --- | --- | --- | --- |
| Email marketing | Not confirmed | Not confirmed | — |
| SMS marketing | Not confirmed | Not confirmed | — |
| Web push | Not confirmed | Not confirmed | — |
Round score: OptiMonk +0 (total 15.8), Personizely +0 (total 11.56).
## Round 8: Team & sites
Weight: 4.5 points.
OptiMonk invitations distinguish Member and Owner. Subscription, billing and usage management belong to the Owner role. That is a practical separation when one person manages campaigns and another controls the subscription. The reviewed Premium offer includes ten websites. Each site has its own widgets, goals and campaigns, an important boundary when a team manages several storefronts.
| Criterion | OptiMonk | Personizely | Evidence |
| --- | --- | --- | --- |
| Workspaces | A workspace per domain; Essential allows two. (+0.56) · Workspaces: A workspace per domain; Essential allows two. (+0.28) · Several sites: Each domain is a workspace with its own campaigns, reports and leads. (+0.28) | (+0.56) · Workspaces: (+0.28) · Several sites: (+0.28) | OptiMonk: [Workspaces](https://support.optimonk.com/en/articles/how-to-add-and-modify-domains), 2026-09-29; [Workspaces: Several sites](https://support.optimonk.com/en/articles/add-your-domain), 2026-10-17; [Workspaces](https://support.optimonk.com/en/articles/how-to-add-and-modify-domains), 2026-09-29; [Workspaces](https://support.optimonk.com/en/articles/how-to-add-and-modify-domains), 2026-09-29 · Personizely: [Workspaces](https://docs.personizely.net/account), 2026-09-29; [Workspaces](https://docs.personizely.net/account), 2026-09-29; [Workspaces](https://docs.personizely.net/account), 2026-09-29; [Workspaces](https://docs.personizely.net/account), 2026-09-29 |
| Team | Teammate invites are available on Free. (+0.28) | (+0.28) | OptiMonk: [Team](https://agentic.optimonk.com/), 2026-10-09; [Team](https://agentic.optimonk.com/), 2026-10-09 · Personizely: [Team](https://help.personizely.net/en/article/how-to-add-users-to-your-personizely-account-1pb2pu9/), 2026-09-29; [Team](https://help.personizely.net/en/article/how-to-add-users-to-your-personizely-account-1pb2pu9/), 2026-09-29 |
| Roles | (+0.84) · Roles: (+0.28) · Billing access controls: Billing, subscription and usage tabs are visible to the account owner only. (+0.56) | (+0.28) | OptiMonk: [Roles](https://agentic.optimonk.com/), 2026-10-09; [Roles: Billing access controls](https://support.optimonk.com/en/articles/where-to-check-my-payment-status-and-download-the-invoices), 2026-10-17 · Personizely: [Roles](https://docs.personizely.net/account), 2026-09-29; [Roles](https://docs.personizely.net/account), 2026-09-29 |
Round score: OptiMonk +1.69 (total 17.49), Personizely +1.13 (total 12.69).
## Round 9: Developer
Weight: 4.5 points.
OptiMonk documents campaign editing and publishing through its builder interfaces. Personizely documents activation controls for existing widgets. Give a campaign author and an operator separate briefs before choosing credentials. OptiMonk’s REST API and MCP server create and edit campaigns with scoped access. MCP can also change delivery settings and publish. These builder interfaces do not read leads or analytics; a webhook sends subscriber details to a callback URL. REST and MCP can read experiment results and start or stop an existing widget. OAuth permits read-only access. An account API key also permits start and stop across websites, so the credential type matters for a reporting integration.
| Criterion | OptiMonk | Personizely | Evidence |
| --- | --- | --- | --- |
| HTTP API | Scoped REST keys create and edit campaigns; no leads or analytics. (+0.94) · HTTP API: Scoped REST keys create and edit campaigns; no leads or analytics. (+0.19) · Create designs: Builds popups and creates draft campaigns over REST with the same credentials. (+0.38) · Operate campaigns: (+0.19) · Scoped credentials: Keys carry build and campaign read/write scopes; unticked scopes are refused. (+0.19) | (+0.94) · HTTP API: (+0.19) · Operate campaigns: (+0.19) · Read performance: (+0.38) · Scoped credentials: (+0.19) | OptiMonk: [HTTP API](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-16; [HTTP API: Create designs](https://support.optimonk.com/en/articles/api-keys-and-the-mcp-endpoint), 2026-10-17; [HTTP API](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-16; [HTTP API: Read performance](https://support.optimonk.com/en/articles/api-keys-and-the-mcp-endpoint), 2026-10-17; [HTTP API: Scoped credentials](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-17 · Personizely: [HTTP API](https://docs.personizely.net/personizely-public-api), 2026-11-03; [HTTP API: Create designs](https://docs.personizely.net/personizely-public-api), 2026-11-03; [HTTP API](https://docs.personizely.net/personizely-public-api), 2026-11-03; [HTTP API](https://docs.personizely.net/personizely-public-api), 2026-11-03; [HTTP API](https://docs.personizely.net/personizely-public-api), 2026-11-03 |
| Browser API | Not confirmed | (+0.38) | Personizely: [Browser API](https://docs.personizely.net/developers), 2026-11-03 |
| Webhooks | Sends first name, last name and email to a callback URL. (+0.19) | (+0.19) | OptiMonk: [Webhooks](https://agentic.optimonk.com/), 2026-10-13 · Personizely: [Webhooks](https://docs.personizely.net/send-webhook), 2026-11-03 |
| MCP server | (+0.94) · MCP server: (+0.19) · Create designs: Tools build popups and create draft campaigns. (+0.38) · Operate campaigns: Tools change delivery settings and publish a campaign. (+0.19) · Scoped credentials: Connections carry build and campaign read and write scopes. (+0.19) | (+0.94) · MCP server: (+0.19) · Operate campaigns: (+0.19) · Read performance: (+0.38) · Scoped credentials: (+0.19) | OptiMonk: [MCP server](https://support.optimonk.com/en/articles/mcp-tool-reference), 2026-10-16; [MCP server: Create designs](https://support.optimonk.com/en/articles/mcp-tool-reference), 2026-10-17; [MCP server: Operate campaigns](https://support.optimonk.com/en/articles/mcp-tool-reference), 2026-10-17; [MCP server: Read performance](https://support.optimonk.com/en/articles/api-keys-and-the-mcp-endpoint), 2026-10-17; [MCP server: Scoped credentials](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-17 · Personizely: [MCP server](https://docs.personizely.net/mcp-server), 2026-11-03; [MCP server: Create designs](https://docs.personizely.net/mcp-server), 2026-11-03; [MCP server](https://docs.personizely.net/mcp-server), 2026-11-03; [MCP server](https://docs.personizely.net/mcp-server), 2026-11-03; [MCP server](https://docs.personizely.net/mcp-server), 2026-11-03 |
Round score: OptiMonk +2.06 (total 19.55), Personizely +2.44 (total 15.13).
## Round 10: Support
Weight: 1.8 points.
OptiMonk includes live chat on Free, while Premium and Master add an account manager. An account manager provides a different level of assistance from access to chat and can matter for teams running a larger optimization program. Essential and Premium both include email and chat support. The reason to upgrade for a popup program is usually the experiment or personalization controls.
| Criterion | OptiMonk | Personizely | Evidence |
| --- | --- | --- | --- |
| Chat support | Live chat on all plans, including Free. (+0.9) | (+0.9) | OptiMonk: [Chat support](https://www.optimonk.com/pricing), 2026-10-16 · Personizely: [Chat support](https://www.personizely.net/pricing), 2026-09-29 |
Round score: OptiMonk +0.9 (total 20.45), Personizely +0.9 (total 16.03).
## Round 11: Editor & workflow
Weight: 5.4 points.
OptiMonk opens its editor on Free and saves inactive drafts. Chat and Visual modes support revisions, with Undo, Redo and Saved versions. The in-app assistant generates concepts and changes designs and display settings. The editor lets a team compose a widget from steps and elements, then attach conditional actions to visitor interactions. Existing widgets can be operated externally, while their design is edited in the dashboard.
| Criterion | OptiMonk | Personizely | Evidence |
| --- | --- | --- | --- |
| Free editor | (+0.77) | Not confirmed | OptiMonk: [Free editor](https://agentic.optimonk.com/), 2026-10-09 |
| Campaign drafts | Campaigns are saved inactive and switched on later. (+0.77) | Not confirmed | OptiMonk: [Campaign drafts](https://agentic.optimonk.com/), 2026-10-09 |
| Saved versions | Saved versions plus Undo and Redo. (+0.77) | Not confirmed | OptiMonk: [Saved versions](https://agentic.optimonk.com/), 2026-10-09 |
| AI popup assistant | Generates concepts, revises designs and changes delay or device settings. (+3.09) · AI popup assistant: Generates concepts, revises designs and changes delay or device settings. (+0.77) · Copy: The AI tab rewrites and tightens popup copy on request. (+0.77) · Design: The AI tab applies fast design edits or full rebuilds from a prompt. (+0.77) · Targeting: A settings assistant changes targeting from a plain-language request. (+0.77) | Not confirmed | OptiMonk: [AI popup assistant](https://agentic.optimonk.com/), 2026-10-09; [AI popup assistant: Copy](https://support.optimonk.com/en/articles/editing-your-popup), 2026-10-17; [AI popup assistant: Design](https://support.optimonk.com/en/articles/editing-your-popup), 2026-10-17; [AI popup assistant: Targeting](https://support.optimonk.com/en/articles/visitor-attribute-targeting), 2026-10-17 |
Round score: OptiMonk +5.4 (total 25.85), Personizely +0 (total 16.03).
## Round 12: Data & reporting
Weight: 4.5 points.
OptiMonk supports Submit and Order goals alongside page visits, purchase value and add-to-cart value. Its subscriber area stores submitted contacts, with CSV and XLSX export. Commerce goals connect onsite campaigns with later store activity, rather than treating every button click as the same result. A widget report can distinguish views, submissions, contacts and revenue. A returning contact who submits an updated answer is a submission but does not become a new contact a second time.
| Criterion | OptiMonk | Personizely | Evidence |
| --- | --- | --- | --- |
| Field mapping | Map signup fields to email or CRM provider fields. (+0.64) | Not confirmed | OptiMonk: [Field mapping](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09 |
| Lead export | CSV or XLSX. (+0.32) | (+0.32) | OptiMonk: [Lead export](https://agentic.optimonk.com/), 2026-10-13 · Personizely: [Lead export](https://docs.personizely.net/contacts), 2026-11-03 |
| Scheduled reports | Not confirmed | Not confirmed | — |
| Revenue goals | Purchase, order and add-to-cart value goals. (+0.64) | Not confirmed | OptiMonk: [Revenue goals](https://agentic.optimonk.com/), 2026-10-13 |
| Team notifications | (+1.29) · Team notifications: (+0.64) · Slack: Each submission posts to the Slack channel of an incoming webhook. (+0.64) | Not confirmed | OptiMonk: [Team notifications](https://support.optimonk.com/en/articles/slack-integration), 2026-10-17; [Team notifications](https://support.optimonk.com/en/articles/slack-integration), 2026-10-17; [Team notifications: Slack](https://support.optimonk.com/en/articles/slack-integration), 2026-10-17 |
Round score: OptiMonk +2.89 (total 28.75), Personizely +0.32 (total 16.35).
## Round 13: Integrations
Weight: 4.5 points.
For CleverReach, OptiMonk’s confirmation-form selection helps when the immediate decision is who becomes an active recipient. Personizely also describes recognizing a reader arriving from an email. Budget time to configure that return path. OptiMonk’s provider menu includes Klaviyo, Mailchimp, HubSpot, Attentive, Postscript, Salesforce, Slack, Zapier and Webhook. Its own subscriber list stores campaign responses. Email and SMS connectors make it a natural capture layer for a store that already has a lifecycle-marketing stack. Form and survey answers can update profile fields. Widget automations can send a webhook or act on a connected marketing list when a particular visitor interaction occurs.
| Criterion | OptiMonk | Personizely | Evidence |
| --- | --- | --- | --- |
| Email | Brevo, Selzy, Maileon, Mailigen, MailWizz, Listamester, Omnisend, The Marketer, WebGalamb: Connect the provider account, select a list and map signup fields to the destination. Some connectors retain older service names in the picker, including Sendinblue for Brevo. CleverReach: Authorize the CleverReach account, choose a recipient group and map the form fields. OptiMonk offers a double opt-in mode that requires selecting a confirmation form. A new recipient can therefore be present but inactive until they click the email. CM Commerce: Select CM Commerce (Conversio) on the campaign, supply the CM Commerce API key and choose a list. Map popup inputs and add fixed field values where useful. The list and mapping can be edited for an individual campaign without removing the account connection. SendGrid: Select SendGrid in the OptiMonk campaign’s integration settings and supply the SendGrid API key. The guide describes adding form subscribers to the mailing list but gives no field-by-field mapping. Confirm any extra attributes inside Marketing Contacts. AWeber: Authorize AWeber in the OptiMonk campaign, choose a list and match the campaign inputs to field identifiers from that list. The mapping options depend on both the form and the selected list. Create the destination field before building a signup around a reader’s preference. Campaign Monitor: Enter the Campaign Monitor API key, test the connection and choose the mailing list in the OptiMonk campaign. To identify form signups, the vendor describes creating a source custom field on the Campaign Monitor list, refreshing the field choices in OptiMonk and selecting it. GetResponse: Connect GetResponse with an API key in the campaign, select the receiving list and map the popup inputs. A static field lets the merchant send a fixed campaign identifier alongside each address. You can change the list for one campaign while keeping the account connection. Klaviyo: Connect Klaviyo, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in Klaviyo. Mailchimp: Connect Mailchimp, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in Mailchimp. (+0.13) | Kit, Brevo, Omnisend, MailerLite, ActiveCampaign, Sender, Ometria, Zoho Marketing Automation: Use a form automation to send widget subscribers to the connected email platform. Ontraport: Personizely lists Ontraport for subscribers acquired through its list-building widgets. Connect the destination and inspect the receiving contact after a form submission. Its public listing does not establish a campaign-enrolment action or a mapping for a particular custom field. CM Commerce: Personizely lists CM Commerce separately as a destination for email subscribers from its popups. Check the actual subscriber list in the commerce account. The vendor listing confirms list growth; supported custom fields and the authentication steps are unspecified. CleverReach: Authorize CleverReach under Settings → Integrations and add the list action to the widget’s subscription form. For recognizing a subscriber who clicks back to the site, Personizely also documents adding a subscriber identifier to mailing links. Check the form action and returning-visitor setup separately. Dotdigital: Connect Dotdigital in Personizely and map the contact fields used by the widget. For recognition on a later visit, Personizely documents adding the Dotdigital contact ID parameter to links in outbound email. A new signup and a click back from a mailing are separate exchanges. Moosend: Connect Moosend in Personizely, then assign the list to the widget’s subscription form. Personizely also documents identifying a returning subscriber from an email link. Sending a new address to a list and recognizing the same reader later require separate setup. SendPulse: Use the SendPulse API ID and secret in Personizely’s integration settings. Edit the widget form and choose the destination list for the subscription action. Authorizing the account and assigning that action to a form are separate steps. SmartrMail: Connect a SmartrMail API token and select the destination list in the widget’s subscription action. Personizely recommends a manually created list for popup signups, separate from the customer list populated by the ecommerce integration. Mailjet: Enter the API key and secret for the correct Mailjet account in Personizely. Assign the selected list to the widget form. Personizely notes that the list label it shows can come from the first part of the email associated with the list. Sendlane: Connect a Sendlane API token, map Personizely custom fields and assign an action to the widget form. The available actions include adding a contact to a list and unsubscribing from a list. Inspect the action on a copied form before publishing it. iContact: Personizely lists iContact as a destination for its list-building widgets. Assign the receiving integration to the signup form and verify the address on the intended iContact list. The provider’s listing does not spell out a mapping for additional fields. GetResponse: Authorize GetResponse from Personizely’s integration settings, then add the GetResponse list action to the subscription form in the widget. That action determines where the new email address lands. The guide confirms list delivery but leaves autoresponder cycle-day handling open. AWeber: Connect the AWeber account in Settings → Integrations, authorize access, then select the AWeber action and list on the widget’s subscription form. The documented outcome is a subscriber on that list. Verify tags separately if the first message depends on one. SendGrid: Connect SendGrid using an API key in Personizely settings, then configure the SendGrid action on the widget’s subscription form and choose the list. This sends signup addresses to Marketing Contacts. Check any additional profile attributes on the receiving contact. Constant Contact: Authorize Constant Contact in Settings → Integrations, then edit the subscription form in the widget and select its action and destination list. Authorization alone does not assign the list. The guide demonstrates adding new contacts and leaves extra field mapping unspecified. Campaign Monitor: Authorize Campaign Monitor in the account integration settings, then select the list in the widget’s subscription form action. New subscribers are added to that list. Confirm the selected client and list for each widget when an agency manages several accounts. Mailchimp: Add a Mailchimp form automation, select a list and map fields explicitly. Choose Add to list for single opt-in or Add with confirmation for double opt-in. Unmapped values are not sent. Klaviyo: Form automation sends standard fields and custom properties. Subscribe to list records consent; Add to list does not. Confirmation follows list settings, and SMS needs form consent. (+0.13) | OptiMonk: [CleverReach connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cleverreach), 2026-10-09; [CM Commerce connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cm-commerce-conversio), 2026-10-09; [Keap connection](https://support.optimonk.com/en/articles/11874683-integrating-optimonk-campaigns-with-keap), 2026-10-09; [Ontraport connection](https://support.optimonk.com/en/articles/11874735-integrating-optimonk-campaigns-with-ontraport), 2026-10-09; [SendGrid connection](https://support.optimonk.com/en/articles/11874684-integrating-optimonk-campaigns-with-sendgrid-bizzy), 2026-10-09; [AWeber connection](https://support.optimonk.com/en/articles/11874706-integrating-optimonk-campaigns-with-aweber), 2026-10-09; [Campaign Monitor connection](https://support.optimonk.com/en/articles/11874707-integrating-optimonk-with-campaign-monitor), 2026-10-09; [GetResponse connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-getresponse), 2026-10-09; [Salesforce connection](https://support.optimonk.com/en/articles/salesforce-integration), 2026-10-09; [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 · Personizely: [Ontraport connection](https://www.personizely.net/integrations/ontraport), 2026-10-09; [CM Commerce connection](https://www.personizely.net/integrations/cm-commerce), 2026-10-09; [CleverReach connection](https://help.personizely.net/en/article/connect-personizely-with-cleverreach-tuccyk/), 2026-10-09; [Dotdigital connection](https://help.personizely.net/en/article/integrate-dotdigital-to-personizely-4aaast/), 2026-10-09; [Moosend connection](https://help.personizely.net/en/article/connect-personizely-with-moosend-rif9zb/), 2026-10-09; [SendPulse connection](https://help.personizely.net/en/article/connect-personizely-with-sendpulse-c9ilx2/), 2026-10-09; [SmartrMail connection](https://help.personizely.net/en/article/connect-personizely-with-smartrmail-fibfg2/), 2026-10-09; [Mailjet connection](https://help.personizely.net/en/article/connect-personizely-with-mailjet-1yzcobc/), 2026-10-09; [Sendlane connection](https://help.personizely.net/en/article/integrate-sendlane-to-personizely-1hjcv0u/), 2026-10-09; [iContact connection](https://www.personizely.net/integrations/icontact), 2026-10-09; [GetResponse connection](https://help.personizely.net/en/article/connect-personizely-with-getresponse-1s4xj8s/), 2026-10-09; [AWeber connection](https://help.personizely.net/en/article/connect-personizely-with-aweber-1h07rfn/), 2026-10-09; [SendGrid connection](https://help.personizely.net/en/article/connect-personizely-with-sendgrid-1bxtxl8/), 2026-10-09; [Constant Contact connection](https://help.personizely.net/en/article/connect-personizely-with-constantcontact-13gm34m/), 2026-10-09; [Campaign Monitor connection](https://help.personizely.net/en/article/connect-personizely-with-campaign-monitor-3tcj8j/), 2026-10-09; [Connection setup](https://docs.personizely.net/email-sms-integrations), 2026-10-09; [Integration catalogue](https://www.personizely.net/integrations), 2026-10-09 |
| SMS | Attentive, Postscript: Send captured contacts to SMS marketing platforms. (+0.13) | Postscript, Attentive, Yotpo: Route contacts and supported SMS subscriber information. (+0.13) | OptiMonk: [CleverReach connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cleverreach), 2026-10-09; [CM Commerce connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cm-commerce-conversio), 2026-10-09; [Keap connection](https://support.optimonk.com/en/articles/11874683-integrating-optimonk-campaigns-with-keap), 2026-10-09; [Ontraport connection](https://support.optimonk.com/en/articles/11874735-integrating-optimonk-campaigns-with-ontraport), 2026-10-09; [SendGrid connection](https://support.optimonk.com/en/articles/11874684-integrating-optimonk-campaigns-with-sendgrid-bizzy), 2026-10-09; [AWeber connection](https://support.optimonk.com/en/articles/11874706-integrating-optimonk-campaigns-with-aweber), 2026-10-09; [Campaign Monitor connection](https://support.optimonk.com/en/articles/11874707-integrating-optimonk-with-campaign-monitor), 2026-10-09; [GetResponse connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-getresponse), 2026-10-09; [Salesforce connection](https://support.optimonk.com/en/articles/salesforce-integration), 2026-10-09; [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 · Personizely: [Ontraport connection](https://www.personizely.net/integrations/ontraport), 2026-10-09; [CM Commerce connection](https://www.personizely.net/integrations/cm-commerce), 2026-10-09; [CleverReach connection](https://help.personizely.net/en/article/connect-personizely-with-cleverreach-tuccyk/), 2026-10-09; [Dotdigital connection](https://help.personizely.net/en/article/integrate-dotdigital-to-personizely-4aaast/), 2026-10-09; [Moosend connection](https://help.personizely.net/en/article/connect-personizely-with-moosend-rif9zb/), 2026-10-09; [SendPulse connection](https://help.personizely.net/en/article/connect-personizely-with-sendpulse-c9ilx2/), 2026-10-09; [SmartrMail connection](https://help.personizely.net/en/article/connect-personizely-with-smartrmail-fibfg2/), 2026-10-09; [Mailjet connection](https://help.personizely.net/en/article/connect-personizely-with-mailjet-1yzcobc/), 2026-10-09; [Sendlane connection](https://help.personizely.net/en/article/integrate-sendlane-to-personizely-1hjcv0u/), 2026-10-09; [iContact connection](https://www.personizely.net/integrations/icontact), 2026-10-09; [GetResponse connection](https://help.personizely.net/en/article/connect-personizely-with-getresponse-1s4xj8s/), 2026-10-09; [AWeber connection](https://help.personizely.net/en/article/connect-personizely-with-aweber-1h07rfn/), 2026-10-09; [SendGrid connection](https://help.personizely.net/en/article/connect-personizely-with-sendgrid-1bxtxl8/), 2026-10-09; [Constant Contact connection](https://help.personizely.net/en/article/connect-personizely-with-constantcontact-13gm34m/), 2026-10-09; [Campaign Monitor connection](https://help.personizely.net/en/article/connect-personizely-with-campaign-monitor-3tcj8j/), 2026-10-09; [Connection setup](https://docs.personizely.net/email-sms-integrations), 2026-10-09; [Integration catalogue](https://www.personizely.net/integrations), 2026-10-09 |
| CRM | MiniCRM, SalesAutopilot: Send new subscribers to the selected destination; provider-specific settings apply. Keap: Connect Keap to the OptiMonk campaign, choose tags that already exist in Keap and map form inputs to contact fields. You can send fixed fields too. Configure the follow-up in Keap using the tag or value the form actually supplies. Ontraport: Use an Ontraport App ID and API key with permission to add contacts. Choose an optional tag in the OptiMonk campaign; if you create the tag in Ontraport, refresh the choices before saving. Submissions add contacts with the selected tag. Salesforce: Connect Salesforce in the campaign and choose the receiving record type. Email maps to the CRM email field; review the suggested mappings for other inputs or leave an input out. A static source value can identify every record submitted by this campaign. HubSpot: Connect HubSpot, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in HubSpot. (+0.13) | Postscript, Attentive, Yotpo: Route contacts and supported SMS subscriber information. HubSpot: Use the form’s Add/update contact automation, map properties and add a list action if needed. Unmapped fields are not sent; editor previews do not run automations. (+0.13) | OptiMonk: [CleverReach connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cleverreach), 2026-10-09; [CM Commerce connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cm-commerce-conversio), 2026-10-09; [Keap connection](https://support.optimonk.com/en/articles/11874683-integrating-optimonk-campaigns-with-keap), 2026-10-09; [Ontraport connection](https://support.optimonk.com/en/articles/11874735-integrating-optimonk-campaigns-with-ontraport), 2026-10-09; [SendGrid connection](https://support.optimonk.com/en/articles/11874684-integrating-optimonk-campaigns-with-sendgrid-bizzy), 2026-10-09; [AWeber connection](https://support.optimonk.com/en/articles/11874706-integrating-optimonk-campaigns-with-aweber), 2026-10-09; [Campaign Monitor connection](https://support.optimonk.com/en/articles/11874707-integrating-optimonk-with-campaign-monitor), 2026-10-09; [GetResponse connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-getresponse), 2026-10-09; [Salesforce connection](https://support.optimonk.com/en/articles/salesforce-integration), 2026-10-09; [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 · Personizely: [Ontraport connection](https://www.personizely.net/integrations/ontraport), 2026-10-09; [CM Commerce connection](https://www.personizely.net/integrations/cm-commerce), 2026-10-09; [CleverReach connection](https://help.personizely.net/en/article/connect-personizely-with-cleverreach-tuccyk/), 2026-10-09; [Dotdigital connection](https://help.personizely.net/en/article/integrate-dotdigital-to-personizely-4aaast/), 2026-10-09; [Moosend connection](https://help.personizely.net/en/article/connect-personizely-with-moosend-rif9zb/), 2026-10-09; [SendPulse connection](https://help.personizely.net/en/article/connect-personizely-with-sendpulse-c9ilx2/), 2026-10-09; [SmartrMail connection](https://help.personizely.net/en/article/connect-personizely-with-smartrmail-fibfg2/), 2026-10-09; [Mailjet connection](https://help.personizely.net/en/article/connect-personizely-with-mailjet-1yzcobc/), 2026-10-09; [Sendlane connection](https://help.personizely.net/en/article/integrate-sendlane-to-personizely-1hjcv0u/), 2026-10-09; [iContact connection](https://www.personizely.net/integrations/icontact), 2026-10-09; [GetResponse connection](https://help.personizely.net/en/article/connect-personizely-with-getresponse-1s4xj8s/), 2026-10-09; [AWeber connection](https://help.personizely.net/en/article/connect-personizely-with-aweber-1h07rfn/), 2026-10-09; [SendGrid connection](https://help.personizely.net/en/article/connect-personizely-with-sendgrid-1bxtxl8/), 2026-10-09; [Constant Contact connection](https://help.personizely.net/en/article/connect-personizely-with-constantcontact-13gm34m/), 2026-10-09; [Campaign Monitor connection](https://help.personizely.net/en/article/connect-personizely-with-campaign-monitor-3tcj8j/), 2026-10-09; [Connection setup](https://docs.personizely.net/email-sms-integrations), 2026-10-09; [Integration catalogue](https://www.personizely.net/integrations), 2026-10-09 |
| Messaging | Slack: Send team notifications to Slack. (+0.25) | Not confirmed | OptiMonk: [CleverReach connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cleverreach), 2026-10-09; [CM Commerce connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cm-commerce-conversio), 2026-10-09; [Keap connection](https://support.optimonk.com/en/articles/11874683-integrating-optimonk-campaigns-with-keap), 2026-10-09; [Ontraport connection](https://support.optimonk.com/en/articles/11874735-integrating-optimonk-campaigns-with-ontraport), 2026-10-09; [SendGrid connection](https://support.optimonk.com/en/articles/11874684-integrating-optimonk-campaigns-with-sendgrid-bizzy), 2026-10-09; [AWeber connection](https://support.optimonk.com/en/articles/11874706-integrating-optimonk-campaigns-with-aweber), 2026-10-09; [Campaign Monitor connection](https://support.optimonk.com/en/articles/11874707-integrating-optimonk-with-campaign-monitor), 2026-10-09; [GetResponse connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-getresponse), 2026-10-09; [Salesforce connection](https://support.optimonk.com/en/articles/salesforce-integration), 2026-10-09; [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
| Customer lifecycle | Not confirmed | Not confirmed | — |
| Analytics | Google Analytics 4 via Google Tag Manager: The help centre documents campaign tracking through GTM. (+0.13) | Google Analytics, Segment, Clarity, Mixpanel, Heap, PostHog, Zuko, Klar: Send events or tag sessions with widget and campaign activity; the available flow depends on the connector. (+0.13) | OptiMonk: [CleverReach connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cleverreach), 2026-10-09; [CM Commerce connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cm-commerce-conversio), 2026-10-09; [Keap connection](https://support.optimonk.com/en/articles/11874683-integrating-optimonk-campaigns-with-keap), 2026-10-09; [Ontraport connection](https://support.optimonk.com/en/articles/11874735-integrating-optimonk-campaigns-with-ontraport), 2026-10-09; [SendGrid connection](https://support.optimonk.com/en/articles/11874684-integrating-optimonk-campaigns-with-sendgrid-bizzy), 2026-10-09; [AWeber connection](https://support.optimonk.com/en/articles/11874706-integrating-optimonk-campaigns-with-aweber), 2026-10-09; [Campaign Monitor connection](https://support.optimonk.com/en/articles/11874707-integrating-optimonk-with-campaign-monitor), 2026-10-09; [GetResponse connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-getresponse), 2026-10-09; [Salesforce connection](https://support.optimonk.com/en/articles/salesforce-integration), 2026-10-09; [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 · Personizely: [Ontraport connection](https://www.personizely.net/integrations/ontraport), 2026-10-09; [CM Commerce connection](https://www.personizely.net/integrations/cm-commerce), 2026-10-09; [CleverReach connection](https://help.personizely.net/en/article/connect-personizely-with-cleverreach-tuccyk/), 2026-10-09; [Dotdigital connection](https://help.personizely.net/en/article/integrate-dotdigital-to-personizely-4aaast/), 2026-10-09; [Moosend connection](https://help.personizely.net/en/article/connect-personizely-with-moosend-rif9zb/), 2026-10-09; [SendPulse connection](https://help.personizely.net/en/article/connect-personizely-with-sendpulse-c9ilx2/), 2026-10-09; [SmartrMail connection](https://help.personizely.net/en/article/connect-personizely-with-smartrmail-fibfg2/), 2026-10-09; [Mailjet connection](https://help.personizely.net/en/article/connect-personizely-with-mailjet-1yzcobc/), 2026-10-09; [Sendlane connection](https://help.personizely.net/en/article/integrate-sendlane-to-personizely-1hjcv0u/), 2026-10-09; [iContact connection](https://www.personizely.net/integrations/icontact), 2026-10-09; [GetResponse connection](https://help.personizely.net/en/article/connect-personizely-with-getresponse-1s4xj8s/), 2026-10-09; [AWeber connection](https://help.personizely.net/en/article/connect-personizely-with-aweber-1h07rfn/), 2026-10-09; [SendGrid connection](https://help.personizely.net/en/article/connect-personizely-with-sendgrid-1bxtxl8/), 2026-10-09; [Constant Contact connection](https://help.personizely.net/en/article/connect-personizely-with-constantcontact-13gm34m/), 2026-10-09; [Campaign Monitor connection](https://help.personizely.net/en/article/connect-personizely-with-campaign-monitor-3tcj8j/), 2026-10-09; [Connection setup](https://docs.personizely.net/email-sms-integrations), 2026-10-09; [Integration catalogue](https://www.personizely.net/integrations), 2026-10-09 |
| Advertising | Not confirmed | Not confirmed | — |
| Marketing tools | Not confirmed | Not confirmed | — |
| Store | Not confirmed | Shopify, Wix, Shoplazza, Webflow, Square, PreProduct: Platform connections support installation, store workflows or contact sync; these are not identical integrations. (+0.25) | Personizely: [Ontraport connection](https://www.personizely.net/integrations/ontraport), 2026-10-09; [CM Commerce connection](https://www.personizely.net/integrations/cm-commerce), 2026-10-09; [CleverReach connection](https://help.personizely.net/en/article/connect-personizely-with-cleverreach-tuccyk/), 2026-10-09; [Dotdigital connection](https://help.personizely.net/en/article/integrate-dotdigital-to-personizely-4aaast/), 2026-10-09; [Moosend connection](https://help.personizely.net/en/article/connect-personizely-with-moosend-rif9zb/), 2026-10-09; [SendPulse connection](https://help.personizely.net/en/article/connect-personizely-with-sendpulse-c9ilx2/), 2026-10-09; [SmartrMail connection](https://help.personizely.net/en/article/connect-personizely-with-smartrmail-fibfg2/), 2026-10-09; [Mailjet connection](https://help.personizely.net/en/article/connect-personizely-with-mailjet-1yzcobc/), 2026-10-09; [Sendlane connection](https://help.personizely.net/en/article/integrate-sendlane-to-personizely-1hjcv0u/), 2026-10-09; [iContact connection](https://www.personizely.net/integrations/icontact), 2026-10-09; [GetResponse connection](https://help.personizely.net/en/article/connect-personizely-with-getresponse-1s4xj8s/), 2026-10-09; [AWeber connection](https://help.personizely.net/en/article/connect-personizely-with-aweber-1h07rfn/), 2026-10-09; [SendGrid connection](https://help.personizely.net/en/article/connect-personizely-with-sendgrid-1bxtxl8/), 2026-10-09; [Constant Contact connection](https://help.personizely.net/en/article/connect-personizely-with-constantcontact-13gm34m/), 2026-10-09; [Campaign Monitor connection](https://help.personizely.net/en/article/connect-personizely-with-campaign-monitor-3tcj8j/), 2026-10-09; [Connection setup](https://docs.personizely.net/email-sms-integrations), 2026-10-09; [Integration catalogue](https://www.personizely.net/integrations), 2026-10-09 |
| Product recommendations | Not confirmed | Not confirmed | — |
| Personalization | Not confirmed | Not confirmed | — |
| Reviews | Not confirmed | Not confirmed | — |
| Content | Not confirmed | Not confirmed | — |
| Custom forms | Not confirmed | Not confirmed | — |
| Data & validation | Not confirmed | Bouncer, reCAPTCHA v3, Clearbit, Albacross, Hyperise: Validate submissions or enrich visitor data for personalization. (+0.25) | Personizely: [Ontraport connection](https://www.personizely.net/integrations/ontraport), 2026-10-09; [CM Commerce connection](https://www.personizely.net/integrations/cm-commerce), 2026-10-09; [CleverReach connection](https://help.personizely.net/en/article/connect-personizely-with-cleverreach-tuccyk/), 2026-10-09; [Dotdigital connection](https://help.personizely.net/en/article/integrate-dotdigital-to-personizely-4aaast/), 2026-10-09; [Moosend connection](https://help.personizely.net/en/article/connect-personizely-with-moosend-rif9zb/), 2026-10-09; [SendPulse connection](https://help.personizely.net/en/article/connect-personizely-with-sendpulse-c9ilx2/), 2026-10-09; [SmartrMail connection](https://help.personizely.net/en/article/connect-personizely-with-smartrmail-fibfg2/), 2026-10-09; [Mailjet connection](https://help.personizely.net/en/article/connect-personizely-with-mailjet-1yzcobc/), 2026-10-09; [Sendlane connection](https://help.personizely.net/en/article/integrate-sendlane-to-personizely-1hjcv0u/), 2026-10-09; [iContact connection](https://www.personizely.net/integrations/icontact), 2026-10-09; [GetResponse connection](https://help.personizely.net/en/article/connect-personizely-with-getresponse-1s4xj8s/), 2026-10-09; [AWeber connection](https://help.personizely.net/en/article/connect-personizely-with-aweber-1h07rfn/), 2026-10-09; [SendGrid connection](https://help.personizely.net/en/article/connect-personizely-with-sendgrid-1bxtxl8/), 2026-10-09; [Constant Contact connection](https://help.personizely.net/en/article/connect-personizely-with-constantcontact-13gm34m/), 2026-10-09; [Campaign Monitor connection](https://help.personizely.net/en/article/connect-personizely-with-campaign-monitor-3tcj8j/), 2026-10-09; [Connection setup](https://docs.personizely.net/email-sms-integrations), 2026-10-09; [Integration catalogue](https://www.personizely.net/integrations), 2026-10-09 |
| Spreadsheets | Not confirmed | Not confirmed | — |
| Automation | Zapier: Forward leads through automation workflows. (+0.13) | Zapier, Webhooks, SureTriggers: Forward lead data and trigger other workflows. (+0.13) | OptiMonk: [CleverReach connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cleverreach), 2026-10-09; [CM Commerce connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cm-commerce-conversio), 2026-10-09; [Keap connection](https://support.optimonk.com/en/articles/11874683-integrating-optimonk-campaigns-with-keap), 2026-10-09; [Ontraport connection](https://support.optimonk.com/en/articles/11874735-integrating-optimonk-campaigns-with-ontraport), 2026-10-09; [SendGrid connection](https://support.optimonk.com/en/articles/11874684-integrating-optimonk-campaigns-with-sendgrid-bizzy), 2026-10-09; [AWeber connection](https://support.optimonk.com/en/articles/11874706-integrating-optimonk-campaigns-with-aweber), 2026-10-09; [Campaign Monitor connection](https://support.optimonk.com/en/articles/11874707-integrating-optimonk-with-campaign-monitor), 2026-10-09; [GetResponse connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-getresponse), 2026-10-09; [Salesforce connection](https://support.optimonk.com/en/articles/salesforce-integration), 2026-10-09; [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 · Personizely: [Ontraport connection](https://www.personizely.net/integrations/ontraport), 2026-10-09; [CM Commerce connection](https://www.personizely.net/integrations/cm-commerce), 2026-10-09; [CleverReach connection](https://help.personizely.net/en/article/connect-personizely-with-cleverreach-tuccyk/), 2026-10-09; [Dotdigital connection](https://help.personizely.net/en/article/integrate-dotdigital-to-personizely-4aaast/), 2026-10-09; [Moosend connection](https://help.personizely.net/en/article/connect-personizely-with-moosend-rif9zb/), 2026-10-09; [SendPulse connection](https://help.personizely.net/en/article/connect-personizely-with-sendpulse-c9ilx2/), 2026-10-09; [SmartrMail connection](https://help.personizely.net/en/article/connect-personizely-with-smartrmail-fibfg2/), 2026-10-09; [Mailjet connection](https://help.personizely.net/en/article/connect-personizely-with-mailjet-1yzcobc/), 2026-10-09; [Sendlane connection](https://help.personizely.net/en/article/integrate-sendlane-to-personizely-1hjcv0u/), 2026-10-09; [iContact connection](https://www.personizely.net/integrations/icontact), 2026-10-09; [GetResponse connection](https://help.personizely.net/en/article/connect-personizely-with-getresponse-1s4xj8s/), 2026-10-09; [AWeber connection](https://help.personizely.net/en/article/connect-personizely-with-aweber-1h07rfn/), 2026-10-09; [SendGrid connection](https://help.personizely.net/en/article/connect-personizely-with-sendgrid-1bxtxl8/), 2026-10-09; [Constant Contact connection](https://help.personizely.net/en/article/connect-personizely-with-constantcontact-13gm34m/), 2026-10-09; [Campaign Monitor connection](https://help.personizely.net/en/article/connect-personizely-with-campaign-monitor-3tcj8j/), 2026-10-09; [Connection setup](https://docs.personizely.net/email-sms-integrations), 2026-10-09; [Integration catalogue](https://www.personizely.net/integrations), 2026-10-09 |
| Custom connections | Webhooks, REST API: Webhooks forward submissions. The documented REST builder API creates and edits campaigns; it does not expose leads or analytics. (+0.25) | Not confirmed | OptiMonk: [CleverReach connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cleverreach), 2026-10-09; [CM Commerce connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-cm-commerce-conversio), 2026-10-09; [Keap connection](https://support.optimonk.com/en/articles/11874683-integrating-optimonk-campaigns-with-keap), 2026-10-09; [Ontraport connection](https://support.optimonk.com/en/articles/11874735-integrating-optimonk-campaigns-with-ontraport), 2026-10-09; [SendGrid connection](https://support.optimonk.com/en/articles/11874684-integrating-optimonk-campaigns-with-sendgrid-bizzy), 2026-10-09; [AWeber connection](https://support.optimonk.com/en/articles/11874706-integrating-optimonk-campaigns-with-aweber), 2026-10-09; [Campaign Monitor connection](https://support.optimonk.com/en/articles/11874707-integrating-optimonk-with-campaign-monitor), 2026-10-09; [GetResponse connection](https://support.optimonk.com/en/articles/integrating-optimonk-campaigns-with-getresponse), 2026-10-09; [Salesforce connection](https://support.optimonk.com/en/articles/salesforce-integration), 2026-10-09; [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
Round score: OptiMonk +1.13 (total 29.87), Personizely +1.13 (total 17.47).
## Round 14: Shopify
Weight: 12.6 points.
OptiMonk also has a native Shopify app. Cart conditions combine value, product count and specific products with AND logic. Its product features cover manually selected products, most-viewed and recently visited items, cart contents and smart recommendations. Shopify coupon support includes unique single-use codes, expiry settings and automatic application; wheel and scratch-card prizes use existing codes. Together these features support recommendation-led offers as well as signup incentives. Widgets can add a selected product to the cart, apply a discount and create a Shopify customer. Product pickers read variants and collections. Add-to-cart and checkout-start events can be measured as distinct goals.
| Criterion | OptiMonk | Personizely | Evidence |
| --- | --- | --- | --- |
| Storefront installation | Install the app and enable its theme embed to display campaigns and collect responses. (+0.39) | Install through the native Shopify app. (+0.39) | OptiMonk: [Shopify evidence](https://agentic.optimonk.com/), 2026-10-13 · Personizely: [Shopify evidence](https://popuppapa.com/shopify-popup-apps/), 2026-10-06 |
| Native Shopify app | Install the native OptiMonk app from the Shopify App Store. (+0.39) | Install Personizely: A/B Testing from the Shopify App Store. (+0.39) | OptiMonk: [Shopify evidence](https://agentic.optimonk.com/), 2026-10-13 · Personizely: [Shopify evidence](https://popuppapa.com/shopify-popup-apps/), 2026-10-06 |
| Built for Shopify | No | No | OptiMonk: [App website](https://agentic.optimonk.com/), 2026-10-13 · Personizely: [App website](https://popuppapa.com/shopify-popup-apps/), 2026-10-13 |
| Shopify media assets | Not confirmed | Not confirmed | — |
| Shopify products and variants | Show manually selected products, most-viewed items, recently visited products, cart contents and smart recommendations. (+0.39) | Promote Shopify products with cross-sell widgets. (+0.39) | OptiMonk: [Shopify evidence](https://support.optimonk.com/en/articles/product-recommendations), 2026-10-06 · Personizely: [Shopify evidence](https://www.personizely.net/integrations), 2026-10-09 |
| Shopify collections | Not confirmed | Product pickers read Shopify collections and variants. (+0.79) | Personizely: [Shopify evidence](https://docs.personizely.net/shopify-integration), 2026-11-03 |
| Shopify discount assets | Generate unique, single-use codes when displayed, with fixed or relative expiry. Wheel and scratch-card prizes use existing codes. (+0.39) | Generate unique codes from an existing Shopify discount. (+0.39) | OptiMonk: [Shopify evidence](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-06 · Personizely: [Shopify evidence](https://docs.personizely.net/coupon), 2026-11-03 |
| Shopify metafields and metaobjects | Not confirmed | Not confirmed | — |
| Shopify customer data | Not confirmed | Use logged-in customer identity and Shopify order history in audience conditions. (+0.79) | Personizely: [Shopify evidence](https://docs.personizely.net/shopify-integration), 2026-11-03 |
| Shopify customer synchronization | Not confirmed | Synchronize contacts with Shopify. (+0.79) | Personizely: [Shopify evidence](https://www.personizely.net/integrations), 2026-10-09 |
| Shopify events and triggers | Not confirmed | The Shopify web pixel records add-to-cart and checkout-start events for triggers and goals. (+0.79) | Personizely: [Shopify evidence](https://docs.personizely.net/shopify-integration), 2026-11-03 |
| Shopify audience and cart targeting | Combine cart value, product count and specific products in the cart using AND conditions. (+0.39) | Target the visitor’s Shopify Market in widgets. (+0.39) | OptiMonk: [Shopify evidence](https://agentic.optimonk.com/), 2026-10-13 · Personizely: [Shopify evidence](https://docs.personizely.net/shopify-integration), 2026-11-03 |
| Apply a Shopify discount | Automatically apply Shopify coupons. (+0.39) | Automatically apply a visible coupon to the Shopify cart when auto-apply is enabled. (+0.39) | OptiMonk: [Shopify evidence](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-06 · Personizely: [Shopify evidence](https://docs.personizely.net/coupon), 2026-11-03 |
| Add a Shopify product to cart | Not confirmed | Add a Shopify product to the cart through a widget automation. (+0.79) | Personizely: [Shopify evidence](https://docs.personizely.net/shopify-widget-automations), 2026-11-03 |
| Buy now / direct checkout | Not confirmed | Not confirmed | — |
| Shopify Flow | Not confirmed | Not confirmed | — |
Round score: OptiMonk +2.36 (total 32.23), Personizely +6.3 (total 23.77).
## Round 15: Pricing
Weight: 10 points.
OptiMonk bills pageviews. Free covers 10,000 pageviews and one domain; Essential, Growth and Premium cover 20,000, 100,000 and 500,000 pageviews. Our account’s monthly prices were $29, $99 and $249. Published annual equivalents were $19, $69 and $179 per month, requiring annual payments of $228, $828 and $2,148. Targeting, A/B testing, integrations and unbranded popups are included even on Free. AI credits and domains also have plan limits. Premium costs $59 per month at the reviewed 10,000-visitor allowance and includes ten sites. Essential is $39 at that traffic level. Widget experiments are one reason to budget for Premium.
| Criterion | OptiMonk | Personizely | Evidence |
| --- | --- | --- | --- |
| A small website (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Covers 10,000 pageviews and one website. This site uses only 2,000 of those views. (+1) | $39 / mo · Essential. Essential covers 1,000 visitors within its 10,000-visitor allowance. (+0) | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-12 · Personizely: [Pricing](https://www.personizely.net/pricing), 2026-10-09 |
| Visitors explore more pages (visitors / mo: 10,000, pageviews / mo: 60,000, website: 1) | $99 / mo · Growth. Essential’s 20,000 pageviews are too few. Growth covers 100,000, enough for this site’s 60,000 views. (+0.28) | $39 / mo · Essential. Essential covers 10,000 visitors; pages per visitor do not change the visitor allowance. (+0.72) | OptiMonk: [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 · Personizely: [Pricing](https://www.personizely.net/pricing), 2026-10-09 |
| A higher-traffic website (visitors / mo: 50,000, pageviews / mo: 100,000, website: 1) | $99 / mo · Growth. Growth covers 100,000 pageviews. Essential’s 20,000-view allowance is too small. (+1) | Not confirmed | OptiMonk: [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Two websites on one account (visitors / mo: 10,000 total, pageviews / mo: 20,000 total, websites: 2) | $29 / mo · Essential. Essential includes two websites and 20,000 pageviews, covering both the site count and their combined traffic. (+0.57) | $39 / mo · Essential. Essential covers two sites and 10,000 total visitors, without cross-domain deduplication. (+0.43) | OptiMonk: [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 · Personizely: [Pricing](https://www.personizely.net/pricing), 2026-10-09 |
| Launch popups without vendor branding (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free includes unbranded popups and covers 10,000 pageviews. (+1) | Not confirmed | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Run a sale or promotion (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free includes promotional popups and fixed coupon codes. No paid feature upgrade is needed. (+1) | Not confirmed | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Improve popup conversion with A/B testing (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free includes A/B testing; no feature upgrade is required. (+1) | $59 / mo · Premium. Premium includes widget A/B testing and covers 1,000 visitors. Essential URL/theme testing is not popup A/B testing. (+0) | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 · Personizely: [Pricing](https://www.personizely.net/pricing), 2026-10-09 |
| Collect data and feedback with surveys, quizzes and forms (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free includes surveys, multi-step forms and product quizzes. These features do not require a paid upgrade at this traffic level. (+1) | Not confirmed | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk follow-up audit](https://agentic.optimonk.com/), 2026-10-13; [OptiMonk features](https://www.optimonk.com/features), 2026-09-30 |
| Signup plus an automated welcome email (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1, active contacts: 500, emails / mo: 1,000) | Not confirmed | Not confirmed | — |
| Popups and email marketing in one platform (visitors / mo: 5,000, pageviews / mo: 10,000, website: 1, active contacts: 500, emails / mo: 5,000) | Not confirmed | Not confirmed | — |
Round score: OptiMonk +6.86 (total 39.09), Personizely +1.14 (total 24.92).
## The final score
Choose OptiMonk to measure whether a popup adds enough sales to justify the offer. Choose Personizely when the work spans the page, the widget and what an identified visitor sees next. Run one change at a time if the team must decide which one to keep.
| Round | OptiMonk | Personizely |
| --- | --- | --- |
| Formats & content | 2.89 | 3.54 |
| Forms | 2.75 | 3.39 |
| Surveys | 0.61 | 0.61 |
| Gamification | 0.93 | 0.4 |
| Targeting | 6.52 | 2.93 |
| Experiments | 2.1 | 0.7 |
| Email & SMS | 0 | 0 |
| Team & sites | 1.69 | 1.13 |
| Developer | 2.06 | 2.44 |
| Support | 0.9 | 0.9 |
| Editor & workflow | 5.4 | 0 |
| Data & reporting | 2.89 | 0.32 |
| Integrations | 1.13 | 1.13 |
| Shopify | 2.36 | 6.3 |
| Pricing | 6.86 | 1.14 |
| Total | 39.09 | 24.92 |
## What matters most to you?
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | OptiMonk | Personizely |
| --- | --- | --- |
| The overall feature set | 39.09 | 24.92 |
| Popups without email marketing | 51.36 | 22.85 |
| Collecting more leads | 36.79 | 24.52 |
| Driving clicks and actions | 47.61 | 22.49 |
| Popups and email marketing in one service | — · Required capability unconfirmed | — · Required capability unconfirmed |
| Running campaigns for my Shopify store | 25.73 | 41.39 |
| A/B testing and measuring results | 43.83 | 14.66 |
| Creating and editing campaigns with AI | 85.08 | — · Required capability unconfirmed |
| Collecting data and feedback | 26.68 | 23.97 |
| Working with a team or managing clients | 38 | 24.97 |
| Connecting AI agents to my workflow | 43.72 | 44.98 |
## How the comparison works
These scores are relative to OptiMonk and Personizely in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
1. **Relative scores, not universal ratings.** The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
2. **One shared pool of 100 points.** The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
3. **How features earn points.** If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
4. **How prices earn points.** Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
5. **Which plans count.** Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
6. **How your priorities change the score.** A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.
## See also
- [Popup tools for CleverReach](https://popuppapa.com/cleverreach-popup-integrations/index.md): Follow signup, confirmation and a visit from a newsletter link.
- [Alternatives to OptiMonk](https://popuppapa.com/alternatives-to-optimonk/index.md): Compare other ways to test the value of an offer.
- [Alternatives to Personizely](https://popuppapa.com/alternatives-to-personizely/index.md): Compare options for page experiments and returning visitors.