# OptiMonk vs Wisepops: popups, features and pricing compared
OptiMonk vs Wisepops: compare onsite experiments, Shopify recommendations, games, forms and connected email, with self-service pricing versus a managed proposal.
- Page: https://popuppapa.com/optimonk-vs-wisepops/
- Published: 2026-10-26; updated: 2026-10-26
- OptiMonk review: https://popuppapa.com/reviews/optimonk/index.md
- Wisepops review: https://popuppapa.com/reviews/wisepops/index.md
## What do you need your website to do next?
OptiMonk and Wisepops both make sense for a store that wants more from onsite campaigns than an email capture box. They offer games, targeted messages and experiments, and can continue the customer journey through a connected email platform.
OptiMonk is a self-service product with AI-assisted creation, recommendation-led Shopify campaigns and a free entry plan. Wisepops’ current offer combines its onsite platform with strategy and campaign production. The choice therefore involves who will do the ongoing work as well as which controls appear in the editor.
The experiments deserve particular attention. Both document a no-campaign comparison in some form, but traffic allocation, automatic rollout and plan restrictions differ. This comparison keeps those details visible and treats the Wisepops proposal separately from a fixed-price software subscription.
## How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded, with the source behind each verdict.
## Round 1: Formats & content
Weight: 9 points.
OptiMonk generates campaign designs from a brief and offers desktop and mobile views. Notices, form content and display elements can then be revised for the intended campaign. Wisepops combines onsite campaigns with controls for message content and display. The table distinguishes the individual formats and content features available for a campaign.
| Criterion | OptiMonk | Wisepops | Evidence |
| --- | --- | --- | --- |
| Message | (+0.64) | Not confirmed | OptiMonk: [Message](https://agentic.optimonk.com/), 2026-10-09 · Wisepops: [Message](https://support.wisepops.com/en/articles/10825283-easter-egg-hunt-campaign-complete-setup-guide), 2026-09-30 |
| Flyby / slide-in | Not confirmed | Not confirmed | — |
| Promo bars | (+0.64) | Not confirmed | OptiMonk: [Promo bars](https://www.optimonk.com/features), 2026-09-30 |
| Teasers | Not confirmed | (+0.64) | Wisepops: [Teasers](https://popups.wisepops.com/), 2026-10-09 |
| Content carousel | Not confirmed | Not confirmed | — |
| Eye-catching | Not confirmed | Not confirmed | — |
| Countdown | (+0.32) | (+0.32) | OptiMonk: [Countdown](https://www.optimonk.com/features/popups), 2026-09-29 · Wisepops: [Countdown](https://wisepops.com/popups), 2026-09-29 |
| Button link | (+0.32) | (+0.32) | OptiMonk: [Button link](https://app.optimonk.com/), 2026-10-26 · Wisepops: [Button link](https://app.wisepops.com/), 2026-10-26 |
| Copy coupon | (+0.32) | (+0.32) | OptiMonk: [Copy coupon](https://app.optimonk.com/), 2026-10-26 · Wisepops: [Copy coupon](https://wisepops.com/faq), 2026-10-26 |
| Dynamic text | Not confirmed | Not confirmed | — |
| Mobile editor | Desktop and mobile views are edited separately. (+0.64) | Not confirmed | OptiMonk: [Mobile editor](https://support.optimonk.com/en/articles/fullscreen-campaigns), 2026-10-16 |
Round score: OptiMonk +2.89 (total 2.89), Wisepops +1.61 (total 1.61).
## Round 2: Forms
Weight: 12.6 points.
Wisepops adds answer-dependent branching and NPS collection. OptiMonk offers configurable capture with AI-assisted form creation and a mapped handoff to the existing stack. OptiMonk collects email, name, phone, radio choices, checkbox-group answers and comments. Required-field settings and button destinations control the submission journey. Its AI builder can generate a multi-step form, while field mapping carries answers into a connected marketing service. Separate screens organise the questions but do not by themselves establish answer-driven branching. Wisepops includes email, phone, short and long text, radios, dropdowns, checkboxes and hidden fields. Branch blocks send different answers to different next steps. An email field can block previously collected addresses, and NPS collection is documented.
| Criterion | OptiMonk | Wisepops | Evidence |
| --- | --- | --- | --- |
| Email capture | Required-field and error-message settings. (+0.16) | (+0.16) | OptiMonk: [Email capture](https://agentic.optimonk.com/), 2026-10-13 · Wisepops: [Email capture](https://popups.wisepops.com/), 2026-10-09 |
| SMS capture | Not confirmed | Not confirmed | — |
| Phone field | A phone field with a country selector. (+0.16) | (+0.16) | OptiMonk: [Phone field](https://agentic.optimonk.com/), 2026-10-13 · Wisepops: [Phone field](https://popups.wisepops.com/), 2026-10-09 |
| Single choice | Radio options with editable labels and stored values. (+0.16) | (+0.16) | OptiMonk: [Single choice](https://agentic.optimonk.com/), 2026-10-13 · Wisepops: [Single choice](https://popups.wisepops.com/), 2026-10-09 |
| Multiple choice | Checkbox groups with an optional required flag. (+0.16) | (+0.16) | OptiMonk: [Multiple choice](https://agentic.optimonk.com/), 2026-10-13 · Wisepops: [Multiple choice](https://popups.wisepops.com/), 2026-10-09 |
| Free text | An optional comment textarea. (+0.16) | (+0.16) | OptiMonk: [Free text](https://agentic.optimonk.com/), 2026-10-13 · Wisepops: [Free text](https://popups.wisepops.com/), 2026-10-09 |
| Consent checkbox | (+0.97) · Consent checkbox: (+0.32) · Email marketing consent: (+0.32) · Privacy terms consent: A form can include a privacy-policy checkbox. (+0.32) | Not confirmed | OptiMonk: [Consent checkbox](https://agentic.optimonk.com/), 2026-10-13; [Consent checkbox](https://agentic.optimonk.com/), 2026-10-13; [Consent checkbox](https://agentic.optimonk.com/), 2026-10-13; [Consent checkbox: Privacy terms consent](https://support.optimonk.com/en/articles/integrating-the-optimonk-campaigns-with-webhook), 2026-10-17 |
| Hidden fields | Not confirmed | (+0.32) | Wisepops: [Hidden fields](https://popups.wisepops.com/), 2026-10-09 |
| Multi-step | Next page and Jump to page controls move between pages. (+0.32) · Multi-step: Next page and Jump to page controls move between pages. (+0.16) · Popup steps: Multi-step popups can ask a question first and the email address on a later step. (+0.16) | (+0.32) · Multi-step: (+0.16) · Popup steps: (+0.16) | OptiMonk: [Multi-step](https://agentic.optimonk.com/), 2026-10-13; [Multi-step: Popup steps](https://support.optimonk.com/en/articles/running-multiple-campaigns-on-the-same-site), 2026-10-17; [Multi-step](https://agentic.optimonk.com/), 2026-10-13 · Wisepops: [Multi-step](https://popups.wisepops.com/), 2026-10-09; [Multi-step](https://popups.wisepops.com/), 2026-10-09; [Multi-step](https://popups.wisepops.com/), 2026-10-09 |
| Logic | Not confirmed | (+0.65) · Logic: (+0.32) · Step logic: (+0.32) | Wisepops: [Logic](https://popups.wisepops.com/), 2026-10-09; [Logic](https://popups.wisepops.com/), 2026-10-09; [Logic](https://popups.wisepops.com/), 2026-10-09; [Logic](https://popups.wisepops.com/), 2026-10-09; [Logic](https://popups.wisepops.com/), 2026-10-09 |
| Validation | (+1.13) · Validation: (+0.16) · Field validation: (+0.32) · Email format: (+0.32) · Required fields: (+0.32) | (+0.48) · Validation: (+0.16) · Duplicate email filter: (+0.32) | OptiMonk: [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation: Field validation](https://agentic.optimonk.com/), 2026-10-13; [Validation: Email format](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation: Required fields](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13 · Wisepops: [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation: Duplicate email filter](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09 |
| CAPTCHA | Not confirmed | Not confirmed | — |
| Email double opt-in | Not confirmed | Not confirmed | — |
| Follow-up | Not confirmed | Not confirmed | — |
Round score: OptiMonk +3.23 (total 6.12), Wisepops +2.58 (total 4.19).
## Round 3: Surveys
Weight: 4.5 points.
OptiMonk supports multi-step product quizzes. Quiz support is assessed separately from NPS, star and other dedicated rating formats. Wisepops supports NPS questions for recommendation feedback. Other rating and quiz formats are checked individually below.
| Criterion | OptiMonk | Wisepops | Evidence |
| --- | --- | --- | --- |
| Numeric rating | Not confirmed | Not confirmed | — |
| NPS | Not confirmed | (+0.41) | Wisepops: [NPS](https://wisepops.com/surveys), 2026-09-29 |
| Star rating | Not confirmed | Not confirmed | — |
| Emoji rating | Not confirmed | Not confirmed | — |
| Binary rating | Not confirmed | Not confirmed | — |
| Quizzes | (+0.82) · Quizzes: (+0.41) · Product quiz: (+0.41) | Not confirmed | OptiMonk: [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes: Product quiz](https://www.optimonk.com/features/popups), 2026-09-29 |
Round score: OptiMonk +0.82 (total 6.94), Wisepops +0.41 (total 4.6).
## Round 4: Gamification
Weight: 4.5 points.
Both offer several reward formats. Wisepops also includes seasonal calendars, while OptiMonk’s documented wheel and scratch controls make their prize mechanics explicit. OptiMonk provides a wheel and scratch-card controls in its AI builder. Wheel odds are calculated across winning slices, and a slice with an empty coupon code is a losing slice. Scratch settings allow up to four weighted prize rows, with designed, solid or gradient covers; the planner describes a prize on every play. Our 2:1 scratch weights produced 66.7% and 33.3%. Its wider documentation also lists a gift format. Wisepops documents wheels, scratch cards, pick-a-box games and seasonal calendars. These broaden the types of promotion beyond a single spin-to-win interaction. Format availability does not establish the same probability and losing-outcome controls for every game.
| Criterion | OptiMonk | Wisepops | Evidence |
| --- | --- | --- | --- |
| Spin the wheel | Chances are counted across winning slices only. (+0.66) · Spin the wheel: Chances are counted across winning slices only. (+0.13) · Prize weights: Each winning row has a Coupon code and a Weight that sets its odds. (+0.26) · Losing slices: A row with an empty coupon code becomes a losing slice. (+0.26) | (+0.13) | OptiMonk: [Spin the wheel](https://agentic.optimonk.com/), 2026-10-13; [Spin the wheel: Prize weights](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-17; [Spin the wheel: Losing slices](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-17 · Wisepops: [Spin the wheel](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08; [Spin the wheel](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08; [Spin the wheel](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08 |
| Slot machine | Not confirmed | Not confirmed | — |
| Plinko | Not confirmed | Not confirmed | — |
| Lottery ball | Not confirmed | Not confirmed | — |
| Claw machine | Not confirmed | Not confirmed | — |
| Scratch card | Up to four prize rows with labels, codes and relative weights. (+0.13) | (+0.13) | OptiMonk: [Scratch card](https://agentic.optimonk.com/), 2026-10-13 · Wisepops: [Scratch card](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08 |
| Pick a gift | (+0.13) | (+0.13) | OptiMonk: [Pick a gift](https://www.optimonk.com/features/gamification), 2026-10-13 · Wisepops: [Pick a gift](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08 |
| Pick a card | Not confirmed | Not confirmed | — |
| Break the egg | Not confirmed | Not confirmed | — |
| Shake the tree | Not confirmed | Not confirmed | — |
| Memory cards | Not confirmed | Not confirmed | — |
| Treasure hunt | Not confirmed | Not confirmed | — |
| Learn to earn | Not confirmed | Not confirmed | — |
| Seasonal calendar | Not confirmed | (+0.26) | Wisepops: [Seasonal calendar](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08 |
| Daily offers | Not confirmed | Not confirmed | — |
Round score: OptiMonk +0.93 (total 7.87), Wisepops +0.66 (total 5.26).
## Round 5: Targeting
Weight: 10.8 points.
Both combine visitor rules and several triggers. OptiMonk’s campaign priorities and prior-exposure conditions help coordinate offers; Wisepops includes hover and custom-event openings. OptiMonk combines delay, exit intent, scroll, inactivity, click and custom-event triggers with country, visitor history, referral, UTM, cookies and subscriber conditions. Campaign priority and previous-exposure rules coordinate several messages. AI-assisted settings changes provide another way to edit timing and audience conditions without rebuilding the campaign. Wisepops exposes landing, delay, exit, scroll, click, hover and custom-event triggers. Audience controls include regions, traffic source, UTM values, visit history and language. Repeat rules can stop a campaign after signup, click, closure or a display count.
| Criterion | OptiMonk | Wisepops | Evidence |
| --- | --- | --- | --- |
| Page targeting | (+0.45) | Not confirmed | OptiMonk: [Page targeting](https://www.optimonk.com/features), 2026-09-30 |
| Geo targeting | One or more countries. (+0.23) | (+0.23) | OptiMonk: [Geo targeting](https://www.optimonk.com/features), 2026-09-30 · Wisepops: [Geo targeting](https://popups.wisepops.com/), 2026-10-09 |
| Device targeting | (+0.23) | (+0.23) | OptiMonk: [Device targeting](https://agentic.optimonk.com/), 2026-10-09 · Wisepops: [Device targeting](https://popups.wisepops.com/), 2026-10-09 |
| Audience targeting | (+2.7) · Audience targeting: (+0.45) · Referrer targeting: Traffic source, UTM parameters and landing page. (+0.45) · Cart targeting: Cart value, item count or a product; Shopify, ShopRenter and WooCommerce. (+0.45) · Profile targeting: (+0.45) · Customer tags: Targets Shopify customer tags. (+0.45) · List segments: Show or hide a campaign for members of Klaviyo lists and segments. (+0.45) | Not confirmed | OptiMonk: [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting: Referrer targeting](https://agentic.optimonk.com/), 2026-10-09; [Audience targeting: Cart targeting](https://agentic.optimonk.com/), 2026-10-13; [Audience targeting: Profile targeting](https://www.optimonk.com/optimonk-vs-optinmonster), 2026-10-17; [Audience targeting: Customer tags](https://www.optimonk.com/optimonk-vs-optinmonster), 2026-10-17; [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting: List segments](https://support.optimonk.com/en/articles/klaviyo-list-segment-targeting), 2026-10-17 |
| Behavior triggers | (+1.58) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Inactivity trigger: (+0.45) · Custom event trigger: (+0.23) | (+2.03) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Hover trigger: (+0.45) · Custom event trigger: (+0.23) · Page-load trigger: (+0.45) | OptiMonk: [Behavior triggers](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Time delay](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Exit intent](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Scroll trigger](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Inactivity trigger](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Custom event trigger](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers](https://agentic.optimonk.com/), 2026-10-09 · Wisepops: [Behavior triggers](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Time delay](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Exit intent](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Scroll trigger](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Hover trigger](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Custom event trigger](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Page-load trigger](https://popups.wisepops.com/), 2026-10-09 |
| Click trigger | (+0.23) | (+0.23) | OptiMonk: [Click trigger](https://agentic.optimonk.com/), 2026-10-09 · Wisepops: [Click trigger](https://popups.wisepops.com/), 2026-10-09 |
| Scheduling | (+0.23) | (+0.23) | OptiMonk: [Scheduling](https://www.optimonk.com/features), 2026-09-30 · Wisepops: [Scheduling](https://popups.wisepops.com/), 2026-10-09 |
| Frequency cap | Caps how many campaigns a visitor sees in a time window. (+0.23) | (+0.23) | OptiMonk: [Frequency cap](https://www.optimonk.com/features), 2026-09-30 · Wisepops: [Frequency cap](https://popups.wisepops.com/), 2026-10-09 |
| Campaign control | High, normal or low priority, and campaigns linked by prior exposure. (+0.45) | Not confirmed | OptiMonk: [Campaign control](https://www.optimonk.com/features), 2026-09-30 |
Round score: OptiMonk +6.3 (total 14.17), Wisepops +3.15 (total 8.41).
## Round 6: Experiments
Weight: 6.3 points.
Both can compare a campaign against no campaign. OptiMonk uses even splits and defined winner rules; Wisepops provides traffic allocation and optional automatic rollout, with plan restrictions on controls and detail. OptiMonk adds a no-popup control alongside a design, and traffic splits evenly between versions; a custom split is not available. Automatic winner settings include a 95% chance-to-win threshold, at least 200 conversions and three days. This gives an optimization team more explicit controls over the comparison and stopping rule. Wisepops lets an experiment allocate traffic, select a success metric and automatically roll out a winning variant. A no-campaign control is documented for specified newer plans, and detailed results have plan restrictions. Confirm those controls in the service proposal.
| Criterion | OptiMonk | Wisepops | Evidence |
| --- | --- | --- | --- |
| A/B testing | Several popup versions run in one campaign; traffic always splits evenly. (+1.4) · A/B testing: Several popup versions run in one campaign; traffic always splits evenly. (+0.35) · Popup tests: Several versions of a popup run in one campaign and traffic is split between them. (+0.35) · No-popup holdout: A Control (no popup) variant holds back visitors; one per campaign. (+0.35) · Automatic winner: Auto-declare winner is on by default at 95% chance to win, 200 conversions and 3 days. (+0.35) | (+2.1) · A/B testing: (+0.35) · Popup tests: (+0.35) · Traffic split: (+0.7) · No-popup holdout: (+0.35) · Automatic winner: (+0.35) | OptiMonk: [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing: Popup tests](https://support.optimonk.com/en/articles/variants-and-ab-testing), 2026-10-17; [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing: Traffic split](https://support.optimonk.com/en/articles/variants-and-ab-testing), 2026-10-17; [A/B testing: No-popup holdout](https://support.optimonk.com/en/articles/variants-and-ab-testing), 2026-10-17; [A/B testing: Automatic winner](https://support.optimonk.com/en/articles/a-b-test-with-and-without-an-optimonk-campaign), 2026-10-17; [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing](https://agentic.optimonk.com/), 2026-10-13 · Wisepops: [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing: Traffic split](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing: No-popup holdout](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing: Automatic winner](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20 |
Round score: OptiMonk +1.4 (total 15.57), Wisepops +2.1 (total 10.51).
## Round 7: Email & SMS
Weight: 4.5 points.
Both use a connected email service for ongoing messaging. Their onsite channels should not be counted as a second native email platform. OptiMonk’s connection routes let you pass captured contacts to a dedicated email or SMS platform. For a store already using Klaviyo, Mailchimp or another provider, this keeps follow-up in the system that owns customer journeys and reporting. Budget for that provider alongside OptiMonk. Wisepops’ confirmed email workflow sends captured contacts to an email platform. Its onsite feeds and web push are separate channels and do not establish native email broadcasts or welcome sequences.
| Criterion | OptiMonk | Wisepops | Evidence |
| --- | --- | --- | --- |
| Email marketing | Not confirmed | Not confirmed | — |
| SMS marketing | Not confirmed | Not confirmed | — |
| Web push | Not confirmed | (+1.5) | Wisepops: [Web push](https://wisepops.com/pricing), 2026-09-29 |
Round score: OptiMonk +0 (total 15.57), Wisepops +1.5 (total 12.01).
## Round 8: Team & sites
Weight: 4.5 points.
OptiMonk separates Owner and Member access. Wisepops limits Editors to assigned sites; managed production also requires a clear division of responsibility between the teams. OptiMonk invitations distinguish Member and Owner. Subscription, billing and usage management belong to the Owner role. That is a practical separation when one person manages campaigns and another controls the subscription. Wisepops offers Admin access to websites, users and billing, and Editor access limited to selected sites. This distinguishes account administration from work on individual websites. The number of sites and the service responsibilities still belong in the proposal.
| Criterion | OptiMonk | Wisepops | Evidence |
| --- | --- | --- | --- |
| Workspaces | A workspace per domain; Essential allows two. (+1.13) · Workspaces: A workspace per domain; Essential allows two. (+0.56) · Several sites: Each domain is a workspace with its own campaigns, reports and leads. (+0.56) | Not confirmed | OptiMonk: [Workspaces](https://support.optimonk.com/en/articles/how-to-add-and-modify-domains), 2026-09-29; [Workspaces: Several sites](https://support.optimonk.com/en/articles/add-your-domain), 2026-10-17; [Workspaces](https://support.optimonk.com/en/articles/how-to-add-and-modify-domains), 2026-09-29; [Workspaces](https://support.optimonk.com/en/articles/how-to-add-and-modify-domains), 2026-09-29 |
| Team | Teammate invites are available on Free. (+0.28) | (+0.28) | OptiMonk: [Team](https://agentic.optimonk.com/), 2026-10-09; [Team](https://agentic.optimonk.com/), 2026-10-09 · Wisepops: [Team](https://support.wisepops.com/en/articles/9897737-manage-your-users), 2026-09-29; [Team](https://support.wisepops.com/en/articles/9897737-manage-your-users), 2026-09-29 |
| Roles | (+0.84) · Roles: (+0.28) · Billing access controls: Billing, subscription and usage tabs are visible to the account owner only. (+0.56) | (+0.28) | OptiMonk: [Roles](https://agentic.optimonk.com/), 2026-10-09; [Roles: Billing access controls](https://support.optimonk.com/en/articles/where-to-check-my-payment-status-and-download-the-invoices), 2026-10-17 · Wisepops: [Roles](https://id.wisepops.com/), 2026-10-09; [Roles](https://id.wisepops.com/), 2026-10-09 |
Round score: OptiMonk +2.25 (total 17.82), Wisepops +0.56 (total 12.58).
## Round 9: Developer
Weight: 4.5 points.
OptiMonk’s REST API and MCP server create and edit campaigns with scoped access. MCP can also change delivery settings and publish. These builder interfaces do not read leads or analytics; a webhook sends subscriber details to a callback URL. Wisepops’ API reads campaign identifiers, activation state and performance counts, and exports contacts. JavaScript callbacks connect popup events to site logic. Webhooks deliver email, phone and survey responses with retries.
| Criterion | OptiMonk | Wisepops | Evidence |
| --- | --- | --- | --- |
| HTTP API | Scoped REST keys create and edit campaigns; no leads or analytics. (+1.31) · HTTP API: Scoped REST keys create and edit campaigns; no leads or analytics. (+0.19) · Create designs: Builds popups and creates draft campaigns over REST with the same credentials. (+0.38) · Operate campaigns: (+0.38) · Scoped credentials: Keys carry build and campaign read/write scopes; unticked scopes are refused. (+0.38) | (+0.56) · HTTP API: (+0.19) · Read performance: (+0.38) | OptiMonk: [HTTP API](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-16; [HTTP API: Create designs](https://support.optimonk.com/en/articles/api-keys-and-the-mcp-endpoint), 2026-10-17; [HTTP API](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-16; [HTTP API: Read performance](https://support.optimonk.com/en/articles/api-keys-and-the-mcp-endpoint), 2026-10-17; [HTTP API: Scoped credentials](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-17 · Wisepops: [HTTP API](https://support.wisepops.com/en/articles/9897479-wisepops-api-documentation), 2026-10-09; [HTTP API](https://support.wisepops.com/en/articles/9897479-wisepops-api-documentation), 2026-10-09; [HTTP API](https://support.wisepops.com/en/articles/9897479-wisepops-api-documentation), 2026-10-09; [HTTP API](https://support.wisepops.com/en/articles/9897479-wisepops-api-documentation), 2026-10-09; [HTTP API](https://support.wisepops.com/en/articles/9897479-wisepops-api-documentation), 2026-10-09 |
| Browser API | Not confirmed | (+0.38) | Wisepops: [Browser API](https://support.wisepops.com/en/articles/9898334-introduction-to-js-callbacks), 2026-10-09 |
| Webhooks | Sends first name, last name and email to a callback URL. (+0.19) | (+0.19) | OptiMonk: [Webhooks](https://agentic.optimonk.com/), 2026-10-13 · Wisepops: [Webhooks](https://support.wisepops.com/en/articles/9897509-webhooks), 2026-10-09 |
| MCP server | (+1.5) · MCP server: (+0.38) · Create designs: Tools build popups and create draft campaigns. (+0.38) · Operate campaigns: Tools change delivery settings and publish a campaign. (+0.38) · Scoped credentials: Connections carry build and campaign read and write scopes. (+0.38) | Not confirmed | OptiMonk: [MCP server](https://support.optimonk.com/en/articles/mcp-tool-reference), 2026-10-16; [MCP server: Create designs](https://support.optimonk.com/en/articles/mcp-tool-reference), 2026-10-17; [MCP server: Operate campaigns](https://support.optimonk.com/en/articles/mcp-tool-reference), 2026-10-17; [MCP server: Read performance](https://support.optimonk.com/en/articles/api-keys-and-the-mcp-endpoint), 2026-10-17; [MCP server: Scoped credentials](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-17 |
Round score: OptiMonk +3 (total 20.82), Wisepops +1.13 (total 13.7).
## Round 10: Support
Weight: 1.8 points.
OptiMonk supplies live chat and higher-tier account management. Wisepops sells campaign strategy and production, which extends beyond ordinary product support. OptiMonk includes live chat on Free, while Premium and Master add an account manager. An account manager provides a different level of assistance from access to chat and can matter for teams running a larger optimization program. Wisepops includes strategy and campaign production in its managed offering. Agree deliverables, turnaround and who handles urgent changes with that team. The service offer alone does not confirm a particular live-chat entitlement for the shared support criterion.
| Criterion | OptiMonk | Wisepops | Evidence |
| --- | --- | --- | --- |
| Chat support | Live chat on all plans, including Free. (+1.8) | Not confirmed | OptiMonk: [Chat support](https://www.optimonk.com/pricing), 2026-10-16 |
Round score: OptiMonk +1.8 (total 22.62), Wisepops +0 (total 13.7).
## Round 11: Editor & workflow
Weight: 5.4 points.
OptiMonk opens its editor on Free and saves inactive drafts. Chat and Visual modes support revisions, with Undo, Redo and Saved versions. The in-app assistant generates concepts and changes designs and display settings. Wisepops lets you prepare an experiment as a draft before publishing it. Draft preparation and activation are separate steps.
| Criterion | OptiMonk | Wisepops | Evidence |
| --- | --- | --- | --- |
| Free editor | (+0.77) | Not confirmed | OptiMonk: [Free editor](https://agentic.optimonk.com/), 2026-10-09 |
| Campaign drafts | Campaigns are saved inactive and switched on later. (+0.39) | (+0.39) | OptiMonk: [Campaign drafts](https://agentic.optimonk.com/), 2026-10-09 · Wisepops: [Campaign drafts](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20 |
| Saved versions | Saved versions plus Undo and Redo. (+0.77) | Not confirmed | OptiMonk: [Saved versions](https://agentic.optimonk.com/), 2026-10-09 |
| AI popup assistant | Generates concepts, revises designs and changes delay or device settings. (+3.09) · AI popup assistant: Generates concepts, revises designs and changes delay or device settings. (+0.77) · Copy: The AI tab rewrites and tightens popup copy on request. (+0.77) · Design: The AI tab applies fast design edits or full rebuilds from a prompt. (+0.77) · Targeting: A settings assistant changes targeting from a plain-language request. (+0.77) | Not confirmed | OptiMonk: [AI popup assistant](https://agentic.optimonk.com/), 2026-10-09; [AI popup assistant: Copy](https://support.optimonk.com/en/articles/editing-your-popup), 2026-10-17; [AI popup assistant: Design](https://support.optimonk.com/en/articles/editing-your-popup), 2026-10-17; [AI popup assistant: Targeting](https://support.optimonk.com/en/articles/visitor-attribute-targeting), 2026-10-17 |
Round score: OptiMonk +5.01 (total 27.63), Wisepops +0.39 (total 14.09).
## Round 12: Data & reporting
Weight: 4.5 points.
Both support commerce-oriented measurement. Wisepops’ experiment detail is plan-dependent; OptiMonk exposes several campaign goals and contact exports in its self-service workflow. OptiMonk supports Submit and Order goals alongside page visits, purchase value and add-to-cart value. Its subscriber area stores submitted contacts, with CSV and XLSX export. Commerce goals connect onsite campaigns with later store activity, rather than treating every button click as the same result. Wisepops’ API returns campaign counts and exports contacts. Experiments support order rate and revenue per visitor, with plan-dependent detailed results. Onsite recommendations and campaign service work should be evaluated against agreed outcomes.
| Criterion | OptiMonk | Wisepops | Evidence |
| --- | --- | --- | --- |
| Field mapping | Map signup fields to email or CRM provider fields. (+0.64) | Not confirmed | OptiMonk: [Field mapping](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09 |
| Lead export | CSV or XLSX. (+0.64) | Not confirmed | OptiMonk: [Lead export](https://agentic.optimonk.com/), 2026-10-13 |
| Scheduled reports | Not confirmed | Not confirmed | — |
| Revenue goals | Purchase, order and add-to-cart value goals. (+0.32) | (+0.32) | OptiMonk: [Revenue goals](https://agentic.optimonk.com/), 2026-10-13 · Wisepops: [Revenue goals](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20 |
| Team notifications | (+1.29) · Team notifications: (+0.64) · Slack: Each submission posts to the Slack channel of an incoming webhook. (+0.64) | Not confirmed | OptiMonk: [Team notifications](https://support.optimonk.com/en/articles/slack-integration), 2026-10-17; [Team notifications](https://support.optimonk.com/en/articles/slack-integration), 2026-10-17; [Team notifications: Slack](https://support.optimonk.com/en/articles/slack-integration), 2026-10-17 |
Round score: OptiMonk +2.89 (total 30.53), Wisepops +0.32 (total 14.41).
## Round 13: Integrations
Weight: 4.5 points.
Both fit an existing email or SMS stack. Connector details determine how answers and subscription state reach the destination, independently of who produces the campaign. OptiMonk’s provider menu includes Klaviyo, Mailchimp, HubSpot, Attentive, Postscript, Salesforce, Slack, Zapier and Webhook. Its own subscriber list stores campaign responses. Email and SMS connectors make it a natural capture layer for a store that already has a lifecycle-marketing stack. Wisepops connects to Klaviyo and other email providers, including Mailchimp, ActiveCampaign and Brevo, as well as CRMs and SMS platforms. Analytics, Zapier and webhooks support additional routes. Google Sheets is a Zapier workflow here, not a native spreadsheet connector.
| Criterion | OptiMonk | Wisepops | Evidence |
| --- | --- | --- | --- |
| Email | SendGrid, Brevo, AWeber, Campaign Monitor, GetResponse, CleverReach, Selzy, CM Commerce, Maileon, Mailigen, MailWizz, Listamester, Omnisend, The Marketer, WebGalamb: The inspected picker includes these destinations; some use older names such as Sendinblue, Conversio and Soundest. Setup proceeds through account, list and field mapping. Delivery was not tested. Klaviyo: Connect Klaviyo, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in Klaviyo. Mailchimp: Connect Mailchimp, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in Mailchimp. (+0.13) | ActiveCampaign, Brevo, Omnisend, Iterable, Braze, Dotdigital, Emarsys, Customer.io, Drip, GetResponse, Constant Contact, SendGrid, Mailjet, Ometria, Splio, Actito, Acoustic, Marigold Engage, SmartrMail, Sendlane, Kit, Voyado: Send contact data into your marketing stack; supported actions vary by provider. Klaviyo: Select a list and map standard or custom profile properties. List settings control double opt-in; leads carry WisePops as their source. Notification signup uses a separate API-key setup. Mailchimp: Authorize Mailchimp in Sync and select an audience. Map required fields and groups, and enter tag names exactly. Delivery runs from the live website, not the editor preview. (+0.13) | OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 · Wisepops: [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-23; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-23; [Integration FAQ](https://wisepops.com/faq), 2026-10-23; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-23 |
| SMS | Attentive, Postscript: Send captured contacts to SMS marketing platforms. (+0.13) | Attentive, Postscript, Emotive, Yotpo: Connect subscriber capture to SMS marketing. (+0.13) | OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 · Wisepops: [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-23; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-23; [Integration FAQ](https://wisepops.com/faq), 2026-10-23; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-23 |
| CRM | Salesforce, Keap, MiniCRM, SalesAutopilot, Ontraport: Send new subscribers to the selected destination; provider-specific settings apply. HubSpot: Connect HubSpot, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in HubSpot. (+0.13) | Salesforce, Keap, Pipedrive: Send contact data into your marketing stack; supported actions vary by provider. HubSpot: Authorize HubSpot in Sync and choose a static list. Leads arrive as contacts without a lifecycle stage; set one through a hidden field mapped to Lifecycle Stage. (+0.13) | OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 · Wisepops: [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-23; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-23; [Integration FAQ](https://wisepops.com/faq), 2026-10-23; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-23 |
| Messaging | Slack: Send team notifications to Slack. (+0.13) | Intercom: Send contact data into your marketing stack; supported actions vary by provider. (+0.13) | OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 · Wisepops: [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-23; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-23; [Integration FAQ](https://wisepops.com/faq), 2026-10-23; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-23 |
| Customer lifecycle | Not confirmed | Not confirmed | — |
| Analytics | Google Analytics 4 via Google Tag Manager: The help centre documents campaign tracking through GTM. (+0.13) | Google Analytics, Segment, Shopify: Connect measurement and store data. (+0.13) | OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 · Wisepops: [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-23; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-23; [Integration FAQ](https://wisepops.com/faq), 2026-10-23; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-23 |
| Advertising | Not confirmed | Not confirmed | — |
| Marketing tools | Not confirmed | Not confirmed | — |
| Store | Not confirmed | Google Analytics, Segment, Shopify: Connect measurement and store data. (+0.25) | Wisepops: [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-23; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-23; [Integration FAQ](https://wisepops.com/faq), 2026-10-23; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-23 |
| Product recommendations | Not confirmed | Not confirmed | — |
| Personalization | Not confirmed | Not confirmed | — |
| Reviews | Not confirmed | Not confirmed | — |
| Content | Not confirmed | Not confirmed | — |
| Custom forms | Not confirmed | Not confirmed | — |
| Data & validation | Not confirmed | Not confirmed | — |
| Spreadsheets | Not confirmed | Not confirmed | — |
| Automation | Zapier: Forward leads through automation workflows. (+0.13) | Zapier, API, Webhooks: Use Zapier for Google Sheets and notifications; the API supports contact export, campaign data and webhook management. (+0.13) | OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 · Wisepops: [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-23; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-23; [Integration FAQ](https://wisepops.com/faq), 2026-10-23; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-23 |
| Custom connections | Webhooks, REST API: Webhooks forward submissions. The documented REST builder API creates and edits campaigns; it does not expose leads or analytics. (+0.25) | Not confirmed | OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
Round score: OptiMonk +1 (total 31.53), Wisepops +1 (total 15.41).
## Round 14: Shopify
Weight: 12.6 points.
OptiMonk has detailed confirmed cart, recommendation and discount operations. Wisepops’ recommendations and revenue experiments are relevant, but the proposal should identify the exact store workflow. OptiMonk also has a native Shopify app. Cart conditions combine value, product count and specific products with AND logic. Its product features cover manually selected products, most-viewed and recently visited items, cart contents and smart recommendations. Shopify coupon support includes unique single-use codes, expiry settings and automatic application; wheel and scratch-card prizes use existing codes. Together these features support recommendation-led offers as well as signup incentives. Wisepops has a native Shopify app and markets onsite product recommendations. Its experiment documentation includes Shopify revenue metrics. Installation and recommendations do not by themselves establish every cart action, coupon operation or customer-targeting control in the table.
| Criterion | OptiMonk | Wisepops | Evidence |
| --- | --- | --- | --- |
| Storefront installation | Install the app and enable its theme embed to display campaigns and collect responses. (+0.39) | Connect your store through the native Shopify app. (+0.39) | OptiMonk: [Shopify evidence](https://agentic.optimonk.com/), 2026-10-13 · Wisepops: [Shopify evidence](https://wisepops.com/faq), 2026-10-09 |
| Native Shopify app | Install the native OptiMonk app from the Shopify App Store. (+0.39) | Install Wisepops: Popup Builder & CRO from the Shopify App Store. (+0.39) | OptiMonk: [Shopify evidence](https://agentic.optimonk.com/), 2026-10-13 · Wisepops: [Shopify evidence](https://popuppapa.com/shopify-popup-apps/), 2026-10-06 |
| Built for Shopify | No | No | OptiMonk: [App website](https://agentic.optimonk.com/), 2026-10-13 · Wisepops: [App website](https://popuppapa.com/shopify-popup-apps/), 2026-10-13 |
| Shopify media assets | Not confirmed | Not confirmed | — |
| Shopify products and variants | Show manually selected products, most-viewed items, recently visited products, cart contents and smart recommendations. (+0.79) | Not confirmed | OptiMonk: [Shopify evidence](https://support.optimonk.com/en/articles/product-recommendations), 2026-10-06 |
| Shopify collections | Not confirmed | Not confirmed | — |
| Shopify discount assets | Generate unique, single-use codes when displayed, with fixed or relative expiry. Wheel and scratch-card prizes use existing codes. (+0.79) | Not confirmed | OptiMonk: [Shopify evidence](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-06 |
| Shopify metafields and metaobjects | Not confirmed | Not confirmed | — |
| Shopify customer data | Not confirmed | Not confirmed | — |
| Shopify customer synchronization | Not confirmed | Not confirmed | — |
| Shopify events and triggers | Not confirmed | Not confirmed | — |
| Shopify audience and cart targeting | Combine cart value, product count and specific products in the cart using AND conditions. (+0.79) | Not confirmed | OptiMonk: [Shopify evidence](https://agentic.optimonk.com/), 2026-10-13 |
| Apply a Shopify discount | Automatically apply Shopify coupons. (+0.79) | Not confirmed | OptiMonk: [Shopify evidence](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-06 |
| Add a Shopify product to cart | Not confirmed | Not confirmed | — |
| Buy now / direct checkout | Not confirmed | Not confirmed | — |
| Shopify Flow | Not confirmed | Not confirmed | — |
Round score: OptiMonk +3.94 (total 35.46), Wisepops +0.79 (total 16.19).
## Round 15: Pricing
Weight: 10 points.
OptiMonk has published self-service pageview tiers. Wisepops’ managed starting price is not a fixed quote for every traffic or site scenario, so missing scenario prices are not evidence of a measured cost disadvantage. OptiMonk bills pageviews. Free covers 10,000 pageviews and one domain; Essential, Growth and Premium cover 20,000, 100,000 and 500,000 pageviews. Our account’s monthly prices were $29, $99 and $249. Published annual equivalents were $19, $69 and $179 per month, requiring annual payments of $228, $828 and $2,148. Targeting, A/B testing, integrations and unbranded popups are included even on Free. AI credits and domains also have plan limits. Wisepops advertises a managed offer from $599 a month. The final scope and fee need a proposal. That starting figure is not a confirmed price for each traffic, domain and email requirement in our scenario table.
| Criterion | OptiMonk | Wisepops | Evidence |
| --- | --- | --- | --- |
| A small website (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Covers 10,000 pageviews and one website. This site uses only 2,000 of those views. (+1) | Not confirmed | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-12 |
| Visitors explore more pages (visitors / mo: 10,000, pageviews / mo: 60,000, website: 1) | $99 / mo · Growth. Essential’s 20,000 pageviews are too few. Growth covers 100,000, enough for this site’s 60,000 views. (+1) | Not confirmed | OptiMonk: [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| A higher-traffic website (visitors / mo: 50,000, pageviews / mo: 100,000, website: 1) | $99 / mo · Growth. Growth covers 100,000 pageviews. Essential’s 20,000-view allowance is too small. (+1) | Not confirmed | OptiMonk: [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Two websites on one account (visitors / mo: 10,000 total, pageviews / mo: 20,000 total, websites: 2) | $29 / mo · Essential. Essential includes two websites and 20,000 pageviews, covering both the site count and their combined traffic. (+1) | Not confirmed | OptiMonk: [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Launch popups without vendor branding (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free includes unbranded popups and covers 10,000 pageviews. (+1) | Not confirmed | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Run a sale or promotion (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free includes promotional popups and fixed coupon codes. No paid feature upgrade is needed. (+1) | Not confirmed | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Improve popup conversion with A/B testing (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free includes A/B testing; no feature upgrade is required. (+1) | Not confirmed | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Collect data and feedback with surveys, quizzes and forms (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free includes surveys, multi-step forms and product quizzes. These features do not require a paid upgrade at this traffic level. (+1) | Not confirmed | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk follow-up audit](https://agentic.optimonk.com/), 2026-10-13; [OptiMonk features](https://www.optimonk.com/features), 2026-09-30 |
| Signup plus an automated welcome email (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1, active contacts: 500, emails / mo: 1,000) | Not confirmed | Not confirmed | — |
| Popups and email marketing in one platform (visitors / mo: 5,000, pageviews / mo: 10,000, website: 1, active contacts: 500, emails / mo: 5,000) | Not confirmed | Not confirmed | — |
Round score: OptiMonk +8 (total 43.46), Wisepops +0 (total 16.19).
## The final score
OptiMonk is compelling for a team operating its own Shopify campaigns and experiments, especially when the free feature set covers the initial workload. Wisepops is worth considering when outsourced campaign production and its broader onsite programme are part of the requirement. Both can keep the existing email platform; the service fee and sending bill should remain visible beside software capacity.
| Round | OptiMonk | Wisepops |
| --- | --- | --- |
| Formats & content | 2.89 | 1.61 |
| Forms | 3.23 | 2.58 |
| Surveys | 0.82 | 0.41 |
| Gamification | 0.93 | 0.66 |
| Targeting | 6.3 | 3.15 |
| Experiments | 1.4 | 2.1 |
| Email & SMS | 0 | 1.5 |
| Team & sites | 2.25 | 0.56 |
| Developer | 3 | 1.13 |
| Support | 1.8 | 0 |
| Editor & workflow | 5.01 | 0.39 |
| Data & reporting | 2.89 | 0.32 |
| Integrations | 1 | 1 |
| Shopify | 3.94 | 0.79 |
| Pricing | 8 | 0 |
| Total | 43.46 | 16.19 |
## What matters most to you?
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | OptiMonk | Wisepops |
| --- | --- | --- |
| The overall feature set | 43.46 | 16.19 |
| Popups without email marketing | 51.69 | 19.38 |
| Collecting more leads | 38.96 | 19.88 |
| Driving clicks and actions | 47.9 | 22.14 |
| Popups and email marketing in one service | — · Required capability unconfirmed | — · Required capability unconfirmed |
| Running campaigns for my Shopify store | 35.44 | 9.66 |
| A/B testing and measuring results | 41 | 20.33 |
| Creating and editing campaigns with AI | 85.08 | — · Required capability unconfirmed |
| Collecting data and feedback | 30.84 | 17.03 |
| Working with a team or managing clients | 47.95 | 13.66 |
| Connecting AI agents to my workflow | 59.38 | 22.23 |
## How the comparison works
These scores are relative to OptiMonk and Wisepops in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
1. **Relative scores, not universal ratings.** The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
2. **One shared pool of 100 points.** The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
3. **How features earn points.** If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
4. **How prices earn points.** Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
5. **Which plans count.** Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
6. **How your priorities change the score.** A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.
## See also
- [Shopify popup apps](https://popuppapa.com/best-shopify-popup-apps/index.md): Explore the broader ranking of Shopify apps and their store-specific capabilities.
- [Announcement popup tools](https://popuppapa.com/best-announcement-popup-tools/index.md): Compare standalone notices and campaigns with an optional next action.
- [Klaviyo vs Wisepops](https://popuppapa.com/klaviyo-vs-wisepops/index.md): Compare another pair using the same feature rounds, priorities and pricing scenarios.