# OptinMonster vs OptiMonk: popups, features and pricing compared
OptinMonster vs OptiMonk: compare popup tests, Shopify recommendations, games, team permissions and the real cost of annual feature tiers versus pageview plans.
- Page: https://popuppapa.com/optinmonster-vs-optimonk/
- Published: 2026-10-26; updated: 2026-10-26
- OptinMonster review: https://popuppapa.com/reviews/optinmonster/index.md
- OptiMonk review: https://popuppapa.com/reviews/optimonk/index.md
## What do you need your website to do next?
OptinMonster and OptiMonk have similar names and overlap on targeted lead capture, but they package the work differently. OptinMonster’s plans unlock progressively more campaign controls. OptiMonk includes much of its targeting, testing and integration toolkit even on Free, then scales traffic and other allowances.
OptiMonk is particularly relevant to a Shopify store using recommendations, cart offers and a no-popup experiment control. OptinMonster has a concrete team-permission model, including Authors who can prepare campaigns without publishing them. The better fit depends on whether the main constraint is campaign capability, store context or approval control.
The advertised monthly number also needs interpretation. OptinMonster’s selected offer is an annual first-year equivalent with a higher renewal. OptiMonk has monthly and annual options with pageview-based capacity. The pricing round keeps campaign impressions, site pageviews and contractual terms separate.
## How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded, with the source behind each verdict.
## Round 1: Formats & content
Weight: 9 points.
OptinMonster includes floating bars and animated lightboxes, with countdowns and dynamic Smart Tags on Pro. Its operational-notice examples use messages with buttons, a useful format when an update has a destination. OptiMonk generates campaign designs from a brief and offers desktop and mobile views. Notices, form content and display elements can then be revised for the intended campaign.
| Criterion | OptinMonster | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Message | Not confirmed | (+0.64) | OptinMonster: [Message](https://optinmonster.com/changing-business-hours-notification/), 2026-09-30 · OptiMonk: [Message](https://agentic.optimonk.com/), 2026-10-09 |
| Flyby / slide-in | Not confirmed | Not confirmed | — |
| Promo bars | (+0.32) | (+0.32) | OptinMonster: [Promo bars](https://optinmonster.com/pricing/), 2026-09-30 · OptiMonk: [Promo bars](https://www.optimonk.com/features), 2026-09-30 |
| Teasers | Not confirmed | Not confirmed | — |
| Content carousel | Not confirmed | Not confirmed | — |
| Eye-catching | (+1.29) · Eye-catching: (+0.64) · Entrance animation: (+0.64) | Not confirmed | OptinMonster: [Eye-catching](https://optinmonster.com/docs/how-to-add-monstereffects-animations-to-your-lightbox-popup/), 2026-09-30; [Eye-catching](https://optinmonster.com/docs/how-to-add-monstereffects-animations-to-your-lightbox-popup/), 2026-09-30; [Eye-catching](https://optinmonster.com/docs/how-to-add-monstereffects-animations-to-your-lightbox-popup/), 2026-09-30; [Eye-catching](https://optinmonster.com/docs/how-to-add-monstereffects-animations-to-your-lightbox-popup/), 2026-09-30 |
| Countdown | (+0.32) | (+0.32) | OptinMonster: [Countdown](https://optinmonster.com/pricing/), 2026-09-29 · OptiMonk: [Countdown](https://www.optimonk.com/features/popups), 2026-09-29 |
| Button link | (+0.32) | (+0.32) | OptinMonster: [Button link](https://optinmonster.com/docs/how-to-add-a-link-to-the-success-message/), 2026-10-26 · OptiMonk: [Button link](https://app.optimonk.com/), 2026-10-26 |
| Copy coupon | Not confirmed | (+0.64) | OptiMonk: [Copy coupon](https://app.optimonk.com/), 2026-10-26 |
| Dynamic text | (+0.64) | Not confirmed | OptinMonster: [Dynamic text](https://optinmonster.com/pricing/), 2026-09-29 |
| Mobile editor | Not confirmed | Desktop and mobile views are edited separately. (+0.64) | OptiMonk: [Mobile editor](https://support.optimonk.com/en/articles/fullscreen-campaigns), 2026-10-16 |
Round score: OptinMonster +2.89 (total 2.89), OptiMonk +2.89 (total 2.89).
## Round 2: Forms
Weight: 12.6 points.
OptinMonster’s two-step capture is useful for a simple commitment-first journey. OptiMonk exposes a broader set of configurable answers and field mapping for a connected marketing workflow. OptinMonster connects email capture to an external email provider. Plus adds two-step Yes/No campaigns, letting a visitor express interest before seeing the signup form. The second screen changes the route into the form; it is separate from custom-field mapping, input validation and answer-dependent branching.
OptiMonk collects email, name, phone, radio choices, checkbox-group answers and comments. Required-field settings and button destinations control the submission journey. Its AI builder can generate a multi-step form, while field mapping carries answers into a connected marketing service. Separate screens organise the questions but do not by themselves establish answer-driven branching.
| Criterion | OptinMonster | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Email capture | (+0.16) | Required-field and error-message settings. (+0.16) | OptinMonster: [Email capture](https://optinmonster.com/docs/how-to-connect-to-an-email-service-provider/), 2026-10-05 · OptiMonk: [Email capture](https://agentic.optimonk.com/), 2026-10-13 |
| SMS capture | Not confirmed | Not confirmed | — |
| Phone field | Not confirmed | A phone field with a country selector. (+0.32) | OptiMonk: [Phone field](https://agentic.optimonk.com/), 2026-10-13 |
| Single choice | Not confirmed | Radio options with editable labels and stored values. (+0.32) | OptiMonk: [Single choice](https://agentic.optimonk.com/), 2026-10-13 |
| Multiple choice | Not confirmed | Checkbox groups with an optional required flag. (+0.32) | OptiMonk: [Multiple choice](https://agentic.optimonk.com/), 2026-10-13 |
| Free text | Not confirmed | An optional comment textarea. (+0.32) | OptiMonk: [Free text](https://agentic.optimonk.com/), 2026-10-13 |
| Consent checkbox | Not confirmed | (+0.97) · Consent checkbox: (+0.32) · Email marketing consent: (+0.32) · Privacy terms consent: A form can include a privacy-policy checkbox. (+0.32) | OptiMonk: [Consent checkbox](https://agentic.optimonk.com/), 2026-10-13; [Consent checkbox](https://agentic.optimonk.com/), 2026-10-13; [Consent checkbox](https://agentic.optimonk.com/), 2026-10-13; [Consent checkbox: Privacy terms consent](https://support.optimonk.com/en/articles/integrating-the-optimonk-campaigns-with-webhook), 2026-10-17 |
| Hidden fields | Not confirmed | Not confirmed | — |
| Multi-step | (+0.32) · Multi-step: (+0.16) · Popup steps: (+0.16) | Next page and Jump to page controls move between pages. (+0.32) · Multi-step: Next page and Jump to page controls move between pages. (+0.16) · Popup steps: Multi-step popups can ask a question first and the email address on a later step. (+0.16) | OptinMonster: [Multi-step](https://optinmonster.com/pricing/), 2026-09-29; [Multi-step](https://optinmonster.com/pricing/), 2026-09-29; [Multi-step](https://optinmonster.com/pricing/), 2026-09-29 · OptiMonk: [Multi-step](https://agentic.optimonk.com/), 2026-10-13; [Multi-step: Popup steps](https://support.optimonk.com/en/articles/running-multiple-campaigns-on-the-same-site), 2026-10-17; [Multi-step](https://agentic.optimonk.com/), 2026-10-13 |
| Logic | Not confirmed | Not confirmed | — |
| Validation | Not confirmed | (+1.29) · Validation: (+0.32) · Field validation: (+0.32) · Email format: (+0.32) · Required fields: (+0.32) | OptiMonk: [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation: Field validation](https://agentic.optimonk.com/), 2026-10-13; [Validation: Email format](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation: Required fields](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13 |
| CAPTCHA | Not confirmed | Not confirmed | — |
| Email double opt-in | Not confirmed | Not confirmed | — |
| Follow-up | Not confirmed | Not confirmed | — |
Round score: OptinMonster +0.48 (total 3.38), OptiMonk +4.04 (total 6.93).
## Round 3: Surveys
Weight: 4.5 points.
OptinMonster’s two-step Yes/No campaigns start on Plus. A preliminary choice can lead into a signup, but that structure is different from a scored survey or a product quiz with answer-dependent results. OptiMonk supports multi-step product quizzes. Quiz support is assessed separately from NPS, star and other dedicated rating formats.
| Criterion | OptinMonster | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Numeric rating | Not confirmed | Not confirmed | — |
| NPS | Not confirmed | Not confirmed | — |
| Star rating | Not confirmed | Not confirmed | — |
| Emoji rating | Not confirmed | Not confirmed | — |
| Binary rating | Not confirmed | Not confirmed | — |
| Quizzes | Not confirmed | (+0.82) · Quizzes: (+0.41) · Product quiz: (+0.41) | OptiMonk: [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes: Product quiz](https://www.optimonk.com/features/popups), 2026-09-29 |
Round score: OptinMonster +0 (total 3.38), OptiMonk +0.82 (total 7.75).
## Round 4: Gamification
Weight: 4.5 points.
OptiMonk supports more than a wheel and offers explicit prize controls. OptinMonster’s wheel requires Growth; the selected Pro price does not buy that format. OptinMonster places gamified wheels on Growth. That establishes a spin-to-win format at a higher tier than the selected Pro plan. The existence of the wheel does not establish a scratch card, seasonal calendar or the same reward-probability controls as another product.
OptiMonk provides a wheel and scratch-card controls in its AI builder. Wheel odds are calculated across winning slices, and a slice with an empty coupon code is a losing slice. Scratch settings allow up to four weighted prize rows, with designed, solid or gradient covers; the planner describes a prize on every play. Our 2:1 scratch weights produced 66.7% and 33.3%. Its wider documentation also lists a gift format.
| Criterion | OptinMonster | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Spin the wheel | (+0.13) | Chances are counted across winning slices only. (+0.66) · Spin the wheel: Chances are counted across winning slices only. (+0.13) · Prize weights: Each winning row has a Coupon code and a Weight that sets its odds. (+0.26) · Losing slices: A row with an empty coupon code becomes a losing slice. (+0.26) | OptinMonster: [Spin the wheel](https://optinmonster.com/pricing/), 2026-09-29; [Spin the wheel](https://optinmonster.com/pricing/), 2026-09-29; [Spin the wheel](https://optinmonster.com/pricing/), 2026-09-29 · OptiMonk: [Spin the wheel](https://agentic.optimonk.com/), 2026-10-13; [Spin the wheel: Prize weights](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-17; [Spin the wheel: Losing slices](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-17 |
| Slot machine | Not confirmed | Not confirmed | — |
| Plinko | Not confirmed | Not confirmed | — |
| Lottery ball | Not confirmed | Not confirmed | — |
| Claw machine | Not confirmed | Not confirmed | — |
| Scratch card | Not confirmed | Up to four prize rows with labels, codes and relative weights. (+0.26) | OptiMonk: [Scratch card](https://agentic.optimonk.com/), 2026-10-13 |
| Pick a gift | Not confirmed | (+0.26) | OptiMonk: [Pick a gift](https://www.optimonk.com/features/gamification), 2026-10-13 |
| Pick a card | Not confirmed | Not confirmed | — |
| Break the egg | Not confirmed | Not confirmed | — |
| Shake the tree | Not confirmed | Not confirmed | — |
| Memory cards | Not confirmed | Not confirmed | — |
| Treasure hunt | Not confirmed | Not confirmed | — |
| Learn to earn | Not confirmed | Not confirmed | — |
| Seasonal calendar | Not confirmed | Not confirmed | — |
| Daily offers | Not confirmed | Not confirmed | — |
Round score: OptinMonster +0.13 (total 3.51), OptiMonk +1.19 (total 8.94).
## Round 5: Targeting
Weight: 10.8 points.
OptiMonk includes extensive targeting at its free entry point. OptinMonster’s scheduling and geolocation sit on different paid tiers, so a combined audience requirement can determine the subscription. OptinMonster distributes targeting controls across paid tiers. Scheduling and advanced campaign controls are part of Pro, while geolocation requires Growth. This makes the combination of conditions important: a regional promotion with a fixed launch period needs the tier covering both the location and schedule.
OptiMonk combines delay, exit intent, scroll, inactivity, click and custom-event triggers with country, visitor history, referral, UTM, cookies and subscriber conditions. Campaign priority and previous-exposure rules coordinate several messages. AI-assisted settings changes provide another way to edit timing and audience conditions without rebuilding the campaign.
| Criterion | OptinMonster | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Page targeting | Not confirmed | (+0.45) | OptiMonk: [Page targeting](https://www.optimonk.com/features), 2026-09-30 |
| Geo targeting | (+0.23) | One or more countries. (+0.23) | OptinMonster: [Geo targeting](https://optinmonster.com/pricing/), 2026-09-30 · OptiMonk: [Geo targeting](https://www.optimonk.com/features), 2026-09-30 |
| Device targeting | Not confirmed | (+0.45) | OptiMonk: [Device targeting](https://agentic.optimonk.com/), 2026-10-09 |
| Audience targeting | Not confirmed | (+2.7) · Audience targeting: (+0.45) · Referrer targeting: Traffic source, UTM parameters and landing page. (+0.45) · Cart targeting: Cart value, item count or a product; Shopify, ShopRenter and WooCommerce. (+0.45) · Profile targeting: (+0.45) · Customer tags: Targets Shopify customer tags. (+0.45) · List segments: Show or hide a campaign for members of Klaviyo lists and segments. (+0.45) | OptiMonk: [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting: Referrer targeting](https://agentic.optimonk.com/), 2026-10-09; [Audience targeting: Cart targeting](https://agentic.optimonk.com/), 2026-10-13; [Audience targeting: Profile targeting](https://www.optimonk.com/optimonk-vs-optinmonster), 2026-10-17; [Audience targeting: Customer tags](https://www.optimonk.com/optimonk-vs-optinmonster), 2026-10-17; [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting: List segments](https://support.optimonk.com/en/articles/klaviyo-list-segment-targeting), 2026-10-17 |
| Behavior triggers | Not confirmed | (+2.7) · Behavior triggers: (+0.45) · Time delay: (+0.45) · Exit intent: (+0.45) · Scroll trigger: (+0.45) · Inactivity trigger: (+0.45) · Custom event trigger: (+0.45) | OptiMonk: [Behavior triggers](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Time delay](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Exit intent](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Scroll trigger](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Inactivity trigger](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Custom event trigger](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers](https://agentic.optimonk.com/), 2026-10-09 |
| Click trigger | Not confirmed | (+0.45) | OptiMonk: [Click trigger](https://agentic.optimonk.com/), 2026-10-09 |
| Scheduling | (+0.23) | (+0.23) | OptinMonster: [Scheduling](https://optinmonster.com/pricing/), 2026-09-30 · OptiMonk: [Scheduling](https://www.optimonk.com/features), 2026-09-30 |
| Frequency cap | Not confirmed | Caps how many campaigns a visitor sees in a time window. (+0.45) | OptiMonk: [Frequency cap](https://www.optimonk.com/features), 2026-09-30 |
| Campaign control | Not confirmed | High, normal or low priority, and campaigns linked by prior exposure. (+0.45) | OptiMonk: [Campaign control](https://www.optimonk.com/features), 2026-09-30 |
Round score: OptinMonster +0.45 (total 3.96), OptiMonk +8.1 (total 17.04).
## Round 6: Experiments
Weight: 6.3 points.
OptiMonk adds a no-popup control and automatic winner criteria. OptinMonster Plus establishes A/B testing, but not all of those experimental controls. OptinMonster includes A/B testing from Plus. A team can compare popup designs without buying Growth solely for experiments. Automatic winner selection, adjustable traffic allocation and a no-popup control are separate criteria; the A/B-testing label alone does not establish them.
OptiMonk adds a no-popup control alongside a design, and traffic splits evenly between versions; a custom split is not available. Automatic winner settings include a 95% chance-to-win threshold, at least 200 conversions and three days. This gives an optimization team more explicit controls over the comparison and stopping rule.
| Criterion | OptinMonster | OptiMonk | Evidence |
| --- | --- | --- | --- |
| A/B testing | (+0.7) · A/B testing: (+0.35) · Popup tests: (+0.35) | Several popup versions run in one campaign; traffic always splits evenly. (+2.1) · A/B testing: Several popup versions run in one campaign; traffic always splits evenly. (+0.35) · Popup tests: Several versions of a popup run in one campaign and traffic is split between them. (+0.35) · No-popup holdout: A Control (no popup) variant holds back visitors; one per campaign. (+0.7) · Automatic winner: Auto-declare winner is on by default at 95% chance to win, 200 conversions and 3 days. (+0.7) | OptinMonster: [A/B testing](https://optinmonster.com/pricing/), 2026-09-29; [A/B testing](https://optinmonster.com/pricing/), 2026-09-29; [A/B testing](https://optinmonster.com/pricing/), 2026-09-29; [A/B testing](https://optinmonster.com/pricing/), 2026-09-29; [A/B testing](https://optinmonster.com/pricing/), 2026-09-29; [A/B testing](https://optinmonster.com/pricing/), 2026-09-29; [A/B testing](https://optinmonster.com/pricing/), 2026-09-29; [A/B testing](https://optinmonster.com/pricing/), 2026-09-29; [A/B testing](https://optinmonster.com/pricing/), 2026-09-29 · OptiMonk: [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing: Popup tests](https://support.optimonk.com/en/articles/variants-and-ab-testing), 2026-10-17; [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing: Traffic split](https://support.optimonk.com/en/articles/variants-and-ab-testing), 2026-10-17; [A/B testing: No-popup holdout](https://support.optimonk.com/en/articles/variants-and-ab-testing), 2026-10-17; [A/B testing: Automatic winner](https://support.optimonk.com/en/articles/a-b-test-with-and-without-an-optimonk-campaign), 2026-10-17; [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing](https://agentic.optimonk.com/), 2026-10-13 |
Round score: OptinMonster +0.7 (total 4.66), OptiMonk +2.1 (total 19.14).
## Round 7: Email & SMS
Weight: 4.5 points.
Both rely on a connected sender for ongoing email. Neither popup subscription should be treated as including the external platform’s contact or sending bill. OptinMonster passes captured leads to a connected email platform. That platform owns broadcasts, subscriber segmentation and welcome sequences. The popup subscription and the sending subscription therefore remain separate parts of the budget, even when the integration creates a smooth signup journey.
OptiMonk’s connection routes let you pass captured contacts to a dedicated email or SMS platform. For a store already using Klaviyo, Mailchimp or another provider, this keeps follow-up in the system that owns customer journeys and reporting. Budget for that provider alongside OptiMonk.
| Criterion | OptinMonster | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Email marketing | Not confirmed | Not confirmed | — |
| SMS marketing | Not confirmed | Not confirmed | — |
| Web push | Not confirmed | Not confirmed | — |
Round score: OptinMonster +0 (total 4.66), OptiMonk +0 (total 19.14).
## Round 8: Team & sites
Weight: 4.5 points.
OptinMonster provides the more specific drafting-versus-publishing distinction through Author roles. OptiMonk separates Members from the billing Owner. OptinMonster Pro adds Viewer, Author and Manager subaccounts assigned to sites and folders. Authors cannot publish, and access to leads or saved assets can be granted separately. These controls provide a concrete division between drafting a campaign and making it live for visitors. OptiMonk invitations distinguish Member and Owner. Subscription, billing and usage management belong to the Owner role. That is a practical separation when one person manages campaigns and another controls the subscription.
| Criterion | OptinMonster | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Workspaces | Not confirmed | A workspace per domain; Essential allows two. (+1.13) · Workspaces: A workspace per domain; Essential allows two. (+0.56) · Several sites: Each domain is a workspace with its own campaigns, reports and leads. (+0.56) | OptiMonk: [Workspaces](https://support.optimonk.com/en/articles/how-to-add-and-modify-domains), 2026-09-29; [Workspaces: Several sites](https://support.optimonk.com/en/articles/add-your-domain), 2026-10-17; [Workspaces](https://support.optimonk.com/en/articles/how-to-add-and-modify-domains), 2026-09-29; [Workspaces](https://support.optimonk.com/en/articles/how-to-add-and-modify-domains), 2026-09-29 |
| Team | (+0.28) | Teammate invites are available on Free. (+0.28) | OptinMonster: [Team](https://optinmonster.com/docs/how-to-assign-the-proper-sub-account-user-role/), 2026-09-29; [Team](https://optinmonster.com/docs/how-to-assign-the-proper-sub-account-user-role/), 2026-09-29 · OptiMonk: [Team](https://agentic.optimonk.com/), 2026-10-09; [Team](https://agentic.optimonk.com/), 2026-10-09 |
| Roles | (+0.28) | (+0.84) · Roles: (+0.28) · Billing access controls: Billing, subscription and usage tabs are visible to the account owner only. (+0.56) | OptinMonster: [Roles](https://optinmonster.com/docs/how-to-assign-the-proper-sub-account-user-role/), 2026-09-29; [Roles](https://optinmonster.com/docs/how-to-assign-the-proper-sub-account-user-role/), 2026-09-29 · OptiMonk: [Roles](https://agentic.optimonk.com/), 2026-10-09; [Roles: Billing access controls](https://support.optimonk.com/en/articles/where-to-check-my-payment-status-and-download-the-invoices), 2026-10-17 |
Round score: OptinMonster +0.56 (total 5.22), OptiMonk +2.25 (total 21.39).
## Round 9: Developer
Weight: 4.5 points.
OptinMonster Pro includes webhooks for lead delivery. A webhook connects captured data to another workflow; it should not be treated as an interface for an external agent to build or activate campaigns. OptiMonk’s REST API and MCP server create and edit campaigns with scoped access. MCP can also change delivery settings and publish. These builder interfaces do not read leads or analytics; a webhook sends subscriber details to a callback URL.
| Criterion | OptinMonster | OptiMonk | Evidence |
| --- | --- | --- | --- |
| HTTP API | Not confirmed | Scoped REST keys create and edit campaigns; no leads or analytics. (+1.5) · HTTP API: Scoped REST keys create and edit campaigns; no leads or analytics. (+0.38) · Create designs: Builds popups and creates draft campaigns over REST with the same credentials. (+0.38) · Operate campaigns: (+0.38) · Scoped credentials: Keys carry build and campaign read/write scopes; unticked scopes are refused. (+0.38) | OptiMonk: [HTTP API](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-16; [HTTP API: Create designs](https://support.optimonk.com/en/articles/api-keys-and-the-mcp-endpoint), 2026-10-17; [HTTP API](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-16; [HTTP API: Read performance](https://support.optimonk.com/en/articles/api-keys-and-the-mcp-endpoint), 2026-10-17; [HTTP API: Scoped credentials](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-17 |
| Browser API | Not confirmed | Not confirmed | — |
| Webhooks | (+0.19) | Sends first name, last name and email to a callback URL. (+0.19) | OptinMonster: [Webhooks](https://optinmonster.com/pricing/), 2026-09-29 · OptiMonk: [Webhooks](https://agentic.optimonk.com/), 2026-10-13 |
| MCP server | Not confirmed | (+1.5) · MCP server: (+0.38) · Create designs: Tools build popups and create draft campaigns. (+0.38) · Operate campaigns: Tools change delivery settings and publish a campaign. (+0.38) · Scoped credentials: Connections carry build and campaign read and write scopes. (+0.38) | OptiMonk: [MCP server](https://support.optimonk.com/en/articles/mcp-tool-reference), 2026-10-16; [MCP server: Create designs](https://support.optimonk.com/en/articles/mcp-tool-reference), 2026-10-17; [MCP server: Operate campaigns](https://support.optimonk.com/en/articles/mcp-tool-reference), 2026-10-17; [MCP server: Read performance](https://support.optimonk.com/en/articles/api-keys-and-the-mcp-endpoint), 2026-10-17; [MCP server: Scoped credentials](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-17 |
Round score: OptinMonster +0.19 (total 5.41), OptiMonk +3.19 (total 24.58).
## Round 10: Support
Weight: 1.8 points.
OptiMonk documents live chat on Free and account management on higher plans. OptinMonster’s human-support offer should be assessed against the selected plan’s actual service terms. OptinMonster advertises human support. The channel, availability and assistance included with a selected subscription should be distinguished from managed campaign work. A support promise is not a guarantee of a particular response time or round-the-clock live chat. OptiMonk includes live chat on Free, while Premium and Master add an account manager. An account manager provides a different level of assistance from access to chat and can matter for teams running a larger optimization program.
| Criterion | OptinMonster | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Chat support | Not confirmed | Live chat on all plans, including Free. (+1.8) | OptiMonk: [Chat support](https://www.optimonk.com/pricing), 2026-10-16 |
Round score: OptinMonster +0 (total 5.41), OptiMonk +1.8 (total 26.38).
## Round 11: Editor & workflow
Weight: 5.4 points.
OptinMonster requires a paid subscription to access the editor in the reviewed signup flow. Choose the feature tier before purchasing: Plus, Pro and Growth unlock different campaign controls rather than simply increasing traffic. OptiMonk opens its editor on Free and saves inactive drafts. Chat and Visual modes support revisions, with Undo, Redo and Saved versions. The in-app assistant generates concepts and changes designs and display settings.
| Criterion | OptinMonster | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Free editor | Not confirmed | (+0.77) | OptiMonk: [Free editor](https://agentic.optimonk.com/), 2026-10-09 |
| Campaign drafts | Not confirmed | Campaigns are saved inactive and switched on later. (+0.77) | OptiMonk: [Campaign drafts](https://agentic.optimonk.com/), 2026-10-09 |
| Saved versions | Not confirmed | Saved versions plus Undo and Redo. (+0.77) | OptiMonk: [Saved versions](https://agentic.optimonk.com/), 2026-10-09 |
| AI popup assistant | Not confirmed | Generates concepts, revises designs and changes delay or device settings. (+3.09) · AI popup assistant: Generates concepts, revises designs and changes delay or device settings. (+0.77) · Copy: The AI tab rewrites and tightens popup copy on request. (+0.77) · Design: The AI tab applies fast design edits or full rebuilds from a prompt. (+0.77) · Targeting: A settings assistant changes targeting from a plain-language request. (+0.77) | OptiMonk: [AI popup assistant](https://agentic.optimonk.com/), 2026-10-09; [AI popup assistant: Copy](https://support.optimonk.com/en/articles/editing-your-popup), 2026-10-17; [AI popup assistant: Design](https://support.optimonk.com/en/articles/editing-your-popup), 2026-10-17; [AI popup assistant: Targeting](https://support.optimonk.com/en/articles/visitor-attribute-targeting), 2026-10-17 |
Round score: OptinMonster +0 (total 5.41), OptiMonk +5.4 (total 31.78).
## Round 12: Data & reporting
Weight: 4.5 points.
OptiMonk exposes explicit campaign and commerce goals. OptinMonster’s unconfirmed reporting operations should remain gaps rather than be inferred from its testing or connector list. OptinMonster’s campaign comparison and integration routes support evaluating capture campaigns. A signup total is different from downstream purchase value or email engagement. The scored reporting rows distinguish confirmed analytics and export operations from capabilities that remain unconfirmed; a connector does not establish a native reporting API.
OptiMonk supports Submit and Order goals alongside page visits, purchase value and add-to-cart value. Its subscriber area stores submitted contacts, with CSV and XLSX export. Commerce goals connect onsite campaigns with later store activity, rather than treating every button click as the same result.
| Criterion | OptinMonster | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Field mapping | Not confirmed | Map signup fields to email or CRM provider fields. (+0.64) | OptiMonk: [Field mapping](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09 |
| Lead export | Not confirmed | CSV or XLSX. (+0.64) | OptiMonk: [Lead export](https://agentic.optimonk.com/), 2026-10-13 |
| Scheduled reports | Not confirmed | Not confirmed | — |
| Revenue goals | Not confirmed | Purchase, order and add-to-cart value goals. (+0.64) | OptiMonk: [Revenue goals](https://agentic.optimonk.com/), 2026-10-13 |
| Team notifications | Not confirmed | (+1.29) · Team notifications: (+0.64) · Slack: Each submission posts to the Slack channel of an incoming webhook. (+0.64) | OptiMonk: [Team notifications](https://support.optimonk.com/en/articles/slack-integration), 2026-10-17; [Team notifications](https://support.optimonk.com/en/articles/slack-integration), 2026-10-17; [Team notifications: Slack](https://support.optimonk.com/en/articles/slack-integration), 2026-10-17 |
Round score: OptinMonster +0 (total 5.41), OptiMonk +3.21 (total 34.99).
## Round 13: Integrations
Weight: 4.5 points.
OptiMonk’s free offer includes integrations. OptinMonster places several named destinations and multi-provider delivery on Pro or higher, which can dominate the budget for a connected campaign. OptinMonster gates integration access by plan. HubSpot, Klaviyo, Zapier, webhooks and delivery to multiple providers are documented on Pro or higher. A simple email-list connection and a workflow sending the same response to several systems can therefore require different subscriptions.
OptiMonk’s provider menu includes Klaviyo, Mailchimp, HubSpot, Attentive, Postscript, Salesforce, Slack, Zapier and Webhook. Its own subscriber list stores campaign responses. Email and SMS connectors make it a natural capture layer for a store that already has a lifecycle-marketing stack.
| Criterion | OptinMonster | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Email | ActiveCampaign, Bento, Campaign Monitor, Constant Contact, iContact, MailerLite, MailPoet: The monthly pricing page includes these marketing connections in Basic. Mailchimp: Available on all plans. Connect an API key, select an audience, and map fields, tags and groups. Double opt-in defaults to on; create typed merge fields before mapping them. Kit, EmailOctopus, Omnisend: Dedicated guides document these connections and their minimum tier. (+0.13) | SendGrid, Brevo, AWeber, Campaign Monitor, GetResponse, CleverReach, Selzy, CM Commerce, Maileon, Mailigen, MailWizz, Listamester, Omnisend, The Marketer, WebGalamb: The inspected picker includes these destinations; some use older names such as Sendinblue, Conversio and Soundest. Setup proceeds through account, list and field mapping. Delivery was not tested. Klaviyo: Connect Klaviyo, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in Klaviyo. Mailchimp: Connect Mailchimp, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in Mailchimp. (+0.13) | OptinMonster: [Integration requirements](https://optinmonster.com/docs/how-to-connect-to-an-email-service-provider/), 2026-10-23; [Kit](https://optinmonster.com/docs/connect-optinmonster-convertkit/), 2026-10-23; [EmailOctopus](https://optinmonster.com/docs/how-to-connect-optinmonster-with-emailoctopus/), 2026-10-23; [Omnisend](https://optinmonster.com/docs/how-to-connect-optinmonster-with-omnisend/), 2026-10-23; [HubSpot](https://optinmonster.com/docs/connect-optinmonster-hubspot/), 2026-10-23; [Multiple providers](https://optinmonster.com/docs/send-data-to-multiple-providers/), 2026-10-23; [Analytics](https://optinmonster.com/docs/creating-your-first-optin/), 2026-10-23; [Monthly plan comparison](https://optinmonster.com/pricing/monthly/), 2026-10-23; [Klaviyo](https://optinmonster.com/docs/connect-optinmonster-with-klaviyo/), 2026-10-23; [HubSpot setup](https://optinmonster.com/docs/how-to-connect-optinmonster-with-custom-hubspot-form/), 2026-10-23; [Mailchimp setup](https://optinmonster.com/docs/connect-optinmonster-mailchimp/), 2026-10-23 · OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
| SMS | Not confirmed | Attentive, Postscript: Send captured contacts to SMS marketing platforms. (+0.25) | OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
| CRM | Klaviyo: Requires Pro or higher. Authorize Klaviyo, select a list and map fields. Create custom properties in Klaviyo first and use the dedicated phone field for numbers. HubSpot: Requires Pro or higher. Select a static list and map properties. Assigned Form additionally needs matching fields and a hubspotutk cookie; create typed properties in HubSpot first. (+0.13) | Salesforce, Keap, MiniCRM, SalesAutopilot, Ontraport: Send new subscribers to the selected destination; provider-specific settings apply. HubSpot: Connect HubSpot, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in HubSpot. (+0.13) | OptinMonster: [Integration requirements](https://optinmonster.com/docs/how-to-connect-to-an-email-service-provider/), 2026-10-23; [Kit](https://optinmonster.com/docs/connect-optinmonster-convertkit/), 2026-10-23; [EmailOctopus](https://optinmonster.com/docs/how-to-connect-optinmonster-with-emailoctopus/), 2026-10-23; [Omnisend](https://optinmonster.com/docs/how-to-connect-optinmonster-with-omnisend/), 2026-10-23; [HubSpot](https://optinmonster.com/docs/connect-optinmonster-hubspot/), 2026-10-23; [Multiple providers](https://optinmonster.com/docs/send-data-to-multiple-providers/), 2026-10-23; [Analytics](https://optinmonster.com/docs/creating-your-first-optin/), 2026-10-23; [Monthly plan comparison](https://optinmonster.com/pricing/monthly/), 2026-10-23; [Klaviyo](https://optinmonster.com/docs/connect-optinmonster-with-klaviyo/), 2026-10-23; [HubSpot setup](https://optinmonster.com/docs/how-to-connect-optinmonster-with-custom-hubspot-form/), 2026-10-23; [Mailchimp setup](https://optinmonster.com/docs/connect-optinmonster-mailchimp/), 2026-10-23 · OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
| Messaging | Not confirmed | Slack: Send team notifications to Slack. (+0.25) | OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
| Customer lifecycle | Not confirmed | Not confirmed | — |
| Analytics | Google Analytics: Connect campaigns for additional performance reporting. (+0.13) | Google Analytics 4 via Google Tag Manager: The help centre documents campaign tracking through GTM. (+0.13) | OptinMonster: [Integration requirements](https://optinmonster.com/docs/how-to-connect-to-an-email-service-provider/), 2026-10-23; [Kit](https://optinmonster.com/docs/connect-optinmonster-convertkit/), 2026-10-23; [EmailOctopus](https://optinmonster.com/docs/how-to-connect-optinmonster-with-emailoctopus/), 2026-10-23; [Omnisend](https://optinmonster.com/docs/how-to-connect-optinmonster-with-omnisend/), 2026-10-23; [HubSpot](https://optinmonster.com/docs/connect-optinmonster-hubspot/), 2026-10-23; [Multiple providers](https://optinmonster.com/docs/send-data-to-multiple-providers/), 2026-10-23; [Analytics](https://optinmonster.com/docs/creating-your-first-optin/), 2026-10-23; [Monthly plan comparison](https://optinmonster.com/pricing/monthly/), 2026-10-23; [Klaviyo](https://optinmonster.com/docs/connect-optinmonster-with-klaviyo/), 2026-10-23; [HubSpot setup](https://optinmonster.com/docs/how-to-connect-optinmonster-with-custom-hubspot-form/), 2026-10-23; [Mailchimp setup](https://optinmonster.com/docs/connect-optinmonster-mailchimp/), 2026-10-23 · OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
| Advertising | Not confirmed | Not confirmed | — |
| Marketing tools | Not confirmed | Not confirmed | — |
| Store | Not confirmed | Not confirmed | — |
| Product recommendations | Not confirmed | Not confirmed | — |
| Personalization | Not confirmed | Not confirmed | — |
| Reviews | Not confirmed | Not confirmed | — |
| Content | Not confirmed | Not confirmed | — |
| Custom forms | External form HTML: Embed a provider form when a native connection is unavailable; this is not a native field-mapping integration. (+0.25) | Not confirmed | OptinMonster: [Integration requirements](https://optinmonster.com/docs/how-to-connect-to-an-email-service-provider/), 2026-10-23; [Kit](https://optinmonster.com/docs/connect-optinmonster-convertkit/), 2026-10-23; [EmailOctopus](https://optinmonster.com/docs/how-to-connect-optinmonster-with-emailoctopus/), 2026-10-23; [Omnisend](https://optinmonster.com/docs/how-to-connect-optinmonster-with-omnisend/), 2026-10-23; [HubSpot](https://optinmonster.com/docs/connect-optinmonster-hubspot/), 2026-10-23; [Multiple providers](https://optinmonster.com/docs/send-data-to-multiple-providers/), 2026-10-23; [Analytics](https://optinmonster.com/docs/creating-your-first-optin/), 2026-10-23; [Monthly plan comparison](https://optinmonster.com/pricing/monthly/), 2026-10-23; [Klaviyo](https://optinmonster.com/docs/connect-optinmonster-with-klaviyo/), 2026-10-23; [HubSpot setup](https://optinmonster.com/docs/how-to-connect-optinmonster-with-custom-hubspot-form/), 2026-10-23; [Mailchimp setup](https://optinmonster.com/docs/connect-optinmonster-mailchimp/), 2026-10-23 |
| Data & validation | Not confirmed | Not confirmed | — |
| Spreadsheets | Not confirmed | Not confirmed | — |
| Automation | Zapier, Webhooks: Connect additional destinations, including spreadsheet or CRM workflows, through an intermediary or endpoint. (+0.13) | Zapier: Forward leads through automation workflows. (+0.13) | OptinMonster: [Integration requirements](https://optinmonster.com/docs/how-to-connect-to-an-email-service-provider/), 2026-10-23; [Kit](https://optinmonster.com/docs/connect-optinmonster-convertkit/), 2026-10-23; [EmailOctopus](https://optinmonster.com/docs/how-to-connect-optinmonster-with-emailoctopus/), 2026-10-23; [Omnisend](https://optinmonster.com/docs/how-to-connect-optinmonster-with-omnisend/), 2026-10-23; [HubSpot](https://optinmonster.com/docs/connect-optinmonster-hubspot/), 2026-10-23; [Multiple providers](https://optinmonster.com/docs/send-data-to-multiple-providers/), 2026-10-23; [Analytics](https://optinmonster.com/docs/creating-your-first-optin/), 2026-10-23; [Monthly plan comparison](https://optinmonster.com/pricing/monthly/), 2026-10-23; [Klaviyo](https://optinmonster.com/docs/connect-optinmonster-with-klaviyo/), 2026-10-23; [HubSpot setup](https://optinmonster.com/docs/how-to-connect-optinmonster-with-custom-hubspot-form/), 2026-10-23; [Mailchimp setup](https://optinmonster.com/docs/connect-optinmonster-mailchimp/), 2026-10-23 · OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
| Custom connections | Not confirmed | Webhooks, REST API: Webhooks forward submissions. The documented REST builder API creates and edits campaigns; it does not expose leads or analytics. (+0.25) | OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
Round score: OptinMonster +0.75 (total 6.16), OptiMonk +1.25 (total 36.24).
## Round 14: Shopify
Weight: 12.6 points.
OptiMonk has the more concrete Shopify merchandising workflow, including recommendations and automatic discount application. General website capture is a different requirement from those store operations. Installing a popup on a Shopify storefront is separate from reading its cart, generating a discount or adding a product. OptinMonster’s general lead-generation offer should be evaluated against the specific store operations in the table. Unconfirmed cart and coupon capabilities do not become supported merely because a campaign can appear on a store.
OptiMonk also has a native Shopify app. Cart conditions combine value, product count and specific products with AND logic. Its product features cover manually selected products, most-viewed and recently visited items, cart contents and smart recommendations. Shopify coupon support includes unique single-use codes, expiry settings and automatic application; wheel and scratch-card prizes use existing codes. Together these features support recommendation-led offers as well as signup incentives.
| Criterion | OptinMonster | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Storefront installation | Not confirmed | Install the app and enable its theme embed to display campaigns and collect responses. (+0.79) | OptiMonk: [Shopify evidence](https://agentic.optimonk.com/), 2026-10-13 |
| Native Shopify app | Not confirmed | Install the native OptiMonk app from the Shopify App Store. (+0.79) | OptiMonk: [Shopify evidence](https://agentic.optimonk.com/), 2026-10-13 |
| Built for Shopify | No | No | OptinMonster: [App website](https://optinmonster.com/pricing/), 2026-10-13 · OptiMonk: [App website](https://agentic.optimonk.com/), 2026-10-13 |
| Shopify media assets | Not confirmed | Not confirmed | — |
| Shopify products and variants | Not confirmed | Show manually selected products, most-viewed items, recently visited products, cart contents and smart recommendations. (+0.79) | OptiMonk: [Shopify evidence](https://support.optimonk.com/en/articles/product-recommendations), 2026-10-06 |
| Shopify collections | Not confirmed | Not confirmed | — |
| Shopify discount assets | Not confirmed | Generate unique, single-use codes when displayed, with fixed or relative expiry. Wheel and scratch-card prizes use existing codes. (+0.79) | OptiMonk: [Shopify evidence](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-06 |
| Shopify metafields and metaobjects | Not confirmed | Not confirmed | — |
| Shopify customer data | Not confirmed | Not confirmed | — |
| Shopify customer synchronization | Not confirmed | Not confirmed | — |
| Shopify events and triggers | Not confirmed | Not confirmed | — |
| Shopify audience and cart targeting | Not confirmed | Combine cart value, product count and specific products in the cart using AND conditions. (+0.79) | OptiMonk: [Shopify evidence](https://agentic.optimonk.com/), 2026-10-13 |
| Apply a Shopify discount | Not confirmed | Automatically apply Shopify coupons. (+0.79) | OptiMonk: [Shopify evidence](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-06 |
| Add a Shopify product to cart | Not confirmed | Not confirmed | — |
| Buy now / direct checkout | Not confirmed | Not confirmed | — |
| Shopify Flow | Not confirmed | Not confirmed | — |
Round score: OptinMonster +0 (total 6.16), OptiMonk +4.72 (total 40.97).
## Round 15: Pricing
Weight: 10 points.
OptiMonk counts website pageviews, while OptinMonster counts campaign impressions. Add OptinMonster’s annual commitment, renewal and any Growth-only requirement before deciding which is cheaper. OptinMonster Pro is advertised at a first-year equivalent of $37 per month, billed annually, for 25,000 campaign impressions and three sites. Renewal is $870 per year, or $72.50 per month on an equivalent basis. Growth is a higher tier for geolocation and wheels; Plus can cover simpler A/B-tested capture campaigns.
OptiMonk bills pageviews. Free covers 10,000 pageviews and one domain; Essential, Growth and Premium cover 20,000, 100,000 and 500,000 pageviews. Our account’s monthly prices were $29, $99 and $249. Published annual equivalents were $19, $69 and $179 per month, requiring annual payments of $228, $828 and $2,148. Targeting, A/B testing, integrations and unbranded popups are included even on Free. AI credits and domains also have plan limits.
| Criterion | OptinMonster | OptiMonk | Evidence |
| --- | --- | --- | --- |
| A small website (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | $0 / mo · Free. Covers 10,000 pageviews and one website. This site uses only 2,000 of those views. (+1) | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-12 |
| Visitors explore more pages (visitors / mo: 10,000, pageviews / mo: 60,000, website: 1) | Not confirmed | $99 / mo · Growth. Essential’s 20,000 pageviews are too few. Growth covers 100,000, enough for this site’s 60,000 views. (+1) | OptiMonk: [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| A higher-traffic website (visitors / mo: 50,000, pageviews / mo: 100,000, website: 1) | Not confirmed | $99 / mo · Growth. Growth covers 100,000 pageviews. Essential’s 20,000-view allowance is too small. (+1) | OptiMonk: [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Two websites on one account (visitors / mo: 10,000 total, pageviews / mo: 20,000 total, websites: 2) | Not confirmed | $29 / mo · Essential. Essential includes two websites and 20,000 pageviews, covering both the site count and their combined traffic. (+1) | OptiMonk: [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Launch popups without vendor branding (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | $0 / mo · Free. Free includes unbranded popups and covers 10,000 pageviews. (+1) | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Run a sale or promotion (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | $0 / mo · Free. Free includes promotional popups and fixed coupon codes. No paid feature upgrade is needed. (+1) | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Improve popup conversion with A/B testing (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | $0 / mo · Free. Free includes A/B testing; no feature upgrade is required. (+1) | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Collect data and feedback with surveys, quizzes and forms (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | $0 / mo · Free. Free includes surveys, multi-step forms and product quizzes. These features do not require a paid upgrade at this traffic level. (+1) | OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk follow-up audit](https://agentic.optimonk.com/), 2026-10-13; [OptiMonk features](https://www.optimonk.com/features), 2026-09-30 |
| Signup plus an automated welcome email (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1, active contacts: 500, emails / mo: 1,000) | Not confirmed | Not confirmed | — |
| Popups and email marketing in one platform (visitors / mo: 5,000, pageviews / mo: 10,000, website: 1, active contacts: 500, emails / mo: 5,000) | Not confirmed | Not confirmed | — |
Round score: OptinMonster +0 (total 6.16), OptiMonk +8 (total 48.97).
## The final score
OptiMonk is the stronger candidate for recommendation-led Shopify campaigns and experiments with a no-popup control. OptinMonster deserves consideration when site- and folder-scoped roles and a clear drafting-versus-publishing boundary are central. Compare the tier containing the required features and OptinMonster’s renewal, not just the entry prices.
| Round | OptinMonster | OptiMonk |
| --- | --- | --- |
| Formats & content | 2.89 | 2.89 |
| Forms | 0.48 | 4.04 |
| Surveys | 0 | 0.82 |
| Gamification | 0.13 | 1.19 |
| Targeting | 0.45 | 8.1 |
| Experiments | 0.7 | 2.1 |
| Email & SMS | 0 | 0 |
| Team & sites | 0.56 | 2.25 |
| Developer | 0.19 | 3.19 |
| Support | 0 | 1.8 |
| Editor & workflow | 0 | 5.4 |
| Data & reporting | 0 | 3.21 |
| Integrations | 0.75 | 1.25 |
| Shopify | 0 | 4.72 |
| Pricing | 0 | 8 |
| Total | 6.16 | 48.97 |
## What matters most to you?
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | OptinMonster | OptiMonk |
| --- | --- | --- |
| The overall feature set | 6.16 | 48.97 |
| Popups without email marketing | 9.18 | 59.11 |
| Collecting more leads | 5.85 | 46.76 |
| Driving clicks and actions | 6.44 | 57.63 |
| Popups and email marketing in one service | — · Required capability unconfirmed | — · Required capability unconfirmed |
| Running campaigns for my Shopify store | — · Required capability unconfirmed | 42.8 |
| A/B testing and measuring results | 6.37 | 49.13 |
| Creating and editing campaigns with AI | — · Required capability unconfirmed | 85.08 |
| Collecting data and feedback | — · Required capability unconfirmed | 39.09 |
| Working with a team or managing clients | 10.51 | 49.68 |
| Connecting AI agents to my workflow | — · Required capability unconfirmed | 68.07 |
## How the comparison works
These scores are relative to OptinMonster and OptiMonk in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
1. **Relative scores, not universal ratings.** The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
2. **One shared pool of 100 points.** The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
3. **How features earn points.** If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
4. **How prices earn points.** Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
5. **Which plans count.** Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
6. **How your priorities change the score.** A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.
## See also
- [Picreel vs OptinMonster](https://popuppapa.com/picreel-vs-optinmonster/index.md): Compare another pair using the same feature rounds, priorities and pricing scenarios.
- [Shopify popup apps](https://popuppapa.com/best-shopify-popup-apps/index.md): Explore the broader ranking of Shopify apps and their store-specific capabilities.
- [Free popup builders](https://popuppapa.com/best-free-popup-builders/index.md): See the ongoing free plans and their actual limits.