# OptinMonster vs Poptin: popups, features and pricing compared
Compare OptinMonster and Poptin across form fields, email validation, tests, games, agency permissions and annual versus monthly popup pricing.
- Page: https://popuppapa.com/optinmonster-vs-poptin/
- Published: 2026-10-26; updated: 2026-10-26
- OptinMonster review: https://popuppapa.com/reviews/optinmonster/index.md
- Poptin review: https://popuppapa.com/reviews/poptin/index.md
## What do you need your website to do next?
OptinMonster and Poptin both serve websites that need targeted capture without moving their existing email platform. They differ in the information a form can collect, how a team manages campaigns, and whether native email becomes part of the purchase.
Poptin combines contact-property controls and email validation with multiple reward formats, subaccounts and a separate Growth email offer. OptinMonster provides site- and folder-scoped user roles, with publishing kept away from Authors, but unlocks several campaign functions through higher paid tiers.
This is especially relevant for agencies. A client login, a billing boundary and permission to publish are different requirements. So are one visitor and one popup impression. The comparison follows those practical distinctions through the feature rounds and workload-specific pricing.
## How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded, with the source behind each verdict.
## Round 1: Formats & content
Weight: 9 points.
OptinMonster includes floating bars and animated lightboxes, with countdowns and dynamic Smart Tags on Pro. Its operational-notice examples use messages with buttons, a useful format when an update has a destination. Poptin provides popups and embedded forms, with desktop and mobile layouts. Campaign elements can be arranged directly in the visual editor.
| Criterion | OptinMonster | Poptin | Evidence |
| --- | --- | --- | --- |
| Message | Not confirmed | (+0.64) | OptinMonster: [Message](https://optinmonster.com/changing-business-hours-notification/), 2026-09-30 · Poptin: [Message](https://www.poptin.com/features/), 2026-10-07 |
| Flyby / slide-in | Not confirmed | (+0.64) | Poptin: [Flyby / slide-in](https://www.poptin.com/features/slide-ins/), 2026-10-07 |
| Promo bars | (+0.32) | (+0.32) | OptinMonster: [Promo bars](https://optinmonster.com/pricing/), 2026-09-30 · Poptin: [Promo bars](https://www.poptin.com/features/), 2026-09-30 |
| Teasers | Not confirmed | (+0.64) | Poptin: [Teasers](https://www.poptin.com/popups/), 2026-10-07 |
| Content carousel | Not confirmed | Not confirmed | — |
| Eye-catching | (+1.29) · Eye-catching: (+0.64) · Entrance animation: (+0.64) | Not confirmed | OptinMonster: [Eye-catching](https://optinmonster.com/docs/how-to-add-monstereffects-animations-to-your-lightbox-popup/), 2026-09-30; [Eye-catching](https://optinmonster.com/docs/how-to-add-monstereffects-animations-to-your-lightbox-popup/), 2026-09-30; [Eye-catching](https://optinmonster.com/docs/how-to-add-monstereffects-animations-to-your-lightbox-popup/), 2026-09-30; [Eye-catching](https://optinmonster.com/docs/how-to-add-monstereffects-animations-to-your-lightbox-popup/), 2026-09-30 |
| Countdown | (+0.32) | (+0.32) | OptinMonster: [Countdown](https://optinmonster.com/pricing/), 2026-09-29 · Poptin: [Countdown](https://www.poptin.com/features/), 2026-10-12 |
| Button link | (+0.32) | (+0.32) | OptinMonster: [Button link](https://optinmonster.com/docs/how-to-add-a-link-to-the-success-message/), 2026-10-26 · Poptin: [Button link](https://help.poptin.com/en/article/button-functionalities-after-poptin-submission-or-clicking-u4xyzd/), 2026-10-26 |
| Copy coupon | Not confirmed | Not confirmed | — |
| Dynamic text | (+0.64) | Not confirmed | OptinMonster: [Dynamic text](https://optinmonster.com/pricing/), 2026-09-29 |
| Mobile editor | Not confirmed | A separate mobile version can change text, images, buttons and field order. (+0.64) | Poptin: [Mobile editor](https://app.popt.in/), 2026-10-16 |
Round score: OptinMonster +2.89 (total 2.89), Poptin +3.54 (total 3.54).
## Round 2: Forms
Weight: 12.6 points.
Poptin has the more detailed contact-property and email-validation workflow. OptinMonster’s two-step form is a presentation choice rather than an equivalent set of input checks. OptinMonster connects email capture to an external email provider. Plus adds two-step Yes/No campaigns, letting a visitor express interest before seeing the signup form. The second screen changes the route into the form; it is separate from custom-field mapping, input validation and answer-dependent branching.
Poptin offers name, email, phone, message, location, birthday and email-consent fields. Properties can use radio buttons, single-select controls and hidden values, with custom text, number, date, boolean and multiple-value properties. Email checks include format, typos and business-address rules. Double opt-in can inherit the account setting or be configured for the form.
| Criterion | OptinMonster | Poptin | Evidence |
| --- | --- | --- | --- |
| Email capture | (+0.16) | (+0.16) | OptinMonster: [Email capture](https://optinmonster.com/docs/how-to-connect-to-an-email-service-provider/), 2026-10-05 · Poptin: [Email capture](https://www.poptin.com/features/), 2026-10-12 |
| SMS capture | Not confirmed | Not confirmed | — |
| Phone field | Not confirmed | (+0.32) | Poptin: [Phone field](https://www.poptin.com/features/), 2026-10-12 |
| Single choice | Not confirmed | Radio buttons or a single-select dropdown. (+0.32) | Poptin: [Single choice](https://www.poptin.com/features/), 2026-10-12 |
| Multiple choice | Not confirmed | Not confirmed | — |
| Free text | Not confirmed | Collected through the Message field. (+0.32) | Poptin: [Free text](https://www.poptin.com/features/), 2026-10-12 |
| Consent checkbox | Not confirmed | (+0.65) · Consent checkbox: (+0.32) · Email marketing consent: Add a Consent Checkbox field with editable text, optionally required or pre-ticked. (+0.32) | Poptin: [Consent checkbox](https://www.poptin.com/features/), 2026-10-12; [Consent checkbox: Email marketing consent](https://help.poptin.com/en/article/how-to-add-a-consent-checkbox-to-your-poptin-ngtsan/), 2026-10-17; [Consent checkbox](https://www.poptin.com/features/), 2026-10-12; [Consent checkbox](https://www.poptin.com/features/), 2026-10-12 |
| Hidden fields | Not confirmed | Any input field can be set to hidden. (+0.32) | Poptin: [Hidden fields](https://www.poptin.com/features/), 2026-10-12 |
| Multi-step | (+0.65) · Multi-step: (+0.32) · Popup steps: (+0.32) | Not confirmed | OptinMonster: [Multi-step](https://optinmonster.com/pricing/), 2026-09-29; [Multi-step](https://optinmonster.com/pricing/), 2026-09-29; [Multi-step](https://optinmonster.com/pricing/), 2026-09-29 |
| Logic | Not confirmed | Not confirmed | — |
| Validation | Not confirmed | (+1.94) · Validation: (+0.32) · Field validation: (+0.32) · Email format: Email validation checks the address format and catches typos; a business-only mode is also available. (+0.32) · Phone format: Phone validation accepts 7-15 digits with only - ( ) and + as symbols; an international prefix mode exists. (+0.32) · Email typo check: Flags common email typos. (+0.32) · Business email filter: Can accept business addresses only. (+0.32) | Poptin: [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Field validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Email format](https://help.poptin.com/en/article/what-is-validation-of-input-fields-e35vw9/), 2026-10-17; [Validation: Phone format](https://help.poptin.com/en/article/what-is-validation-of-input-fields-e35vw9/), 2026-10-17; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Email typo check](https://www.poptin.com/features/), 2026-10-12; [Validation: Business email filter](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12 |
| CAPTCHA | Not confirmed | Not confirmed | — |
| Email double opt-in | Not confirmed | Set per popup or inherited from the account default. (+0.32) | Poptin: [Email double opt-in](https://www.poptin.com/features/), 2026-10-12 |
| Follow-up | Not confirmed | (+2.26) · Follow-up: (+0.32) · After signup: An autoresponder email can be sent to visitors who submit a connected popup or form. (+0.32) · Reward email: Gamified popup autoresponders can include the prize won and the prize code through merge tags. (+0.32) · Email automation: (+0.32) · Email sequences: Automations chain emails, delays, splits and contact updates into flows that run on triggers. (+0.32) · Delays and branches: Add Time Delay steps and Yes/No Conditional Splits based on email activity, tags or properties. (+0.32) · Lifecycle triggers: Contacts Activity triggers fire on subscription, unsubscription, property or tag changes. (+0.32) | Poptin: [Follow-up](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: After signup](https://help.poptin.com/en/article/how-to-create-poptin-autoresponder-1k2nl99/), 2026-10-17; [Follow-up](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: Reward email](https://help.poptin.com/en/article/how-to-create-poptin-autoresponder-1k2nl99/), 2026-10-17; [Follow-up: Email automation](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: Email sequences](https://help.poptin.com/en/article/how-to-create-an-email-automation-8s8qv4/), 2026-10-17; [Follow-up: Delays and branches](https://help.poptin.com/en/article/how-to-create-an-email-automation-8s8qv4/), 2026-10-17; [Follow-up: Lifecycle triggers](https://help.poptin.com/en/article/contacts-activity-trigger-1rcn27h/), 2026-10-17 |
Round score: OptinMonster +0.81 (total 3.7), Poptin +6.62 (total 10.16).
## Round 3: Surveys
Weight: 4.5 points.
OptinMonster’s two-step Yes/No campaigns start on Plus. A preliminary choice can lead into a signup, but that structure is different from a scored survey or a product quiz with answer-dependent results. Poptin can collect customer answers through form fields. Dedicated feedback ratings and quiz formats are evaluated separately from ordinary signup questions.
| Criterion | OptinMonster | Poptin | Evidence |
| --- | --- | --- | --- |
| Numeric rating | Not confirmed | Not confirmed | — |
| NPS | Not confirmed | Not confirmed | — |
| Star rating | Not confirmed | Not confirmed | — |
| Emoji rating | Not confirmed | Not confirmed | — |
| Binary rating | Not confirmed | Not confirmed | — |
| Quizzes | Not confirmed | Not confirmed | — |
Round score: OptinMonster +0 (total 3.7), Poptin +0 (total 10.16).
## Round 4: Gamification
Weight: 4.5 points.
Poptin provides wheel, gift and scratch interactions. OptinMonster requires Growth for its wheel, so neither the Basic nor selected Pro headline represents the game requirement. OptinMonster places gamified wheels on Growth. That establishes a spin-to-win format at a higher tier than the selected Pro plan. The existence of the wheel does not establish a scratch card, seasonal calendar or the same reward-probability controls as another product.
Poptin provides wheel, gift and scratch formats. Wheel and gift settings include prize labels, coupon codes, relative weights, losing outcomes and redirects. Weights of 2:1:1 displayed as 50%, 25% and 25%. Separate teaser, play, post-play, winning and losing screens give you control over the journey. The scratch setup we used revealed a fixed offer.
| Criterion | OptinMonster | Poptin | Evidence |
| --- | --- | --- | --- |
| Spin the wheel | (+0.13) | Separate play, winning and losing screens. (+0.66) · Spin the wheel: Separate play, winning and losing screens. (+0.13) · Prize weights: Each prize slice has a weight that sets its win probability; an Equal Chances option evens them out. (+0.26) · Losing slices: A slice can be marked as a losing option where the visitor wins no prize, shown on a separate Losing screen. (+0.26) | OptinMonster: [Spin the wheel](https://optinmonster.com/pricing/), 2026-09-29; [Spin the wheel](https://optinmonster.com/pricing/), 2026-09-29; [Spin the wheel](https://optinmonster.com/pricing/), 2026-09-29 · Poptin: [Spin the wheel](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12; [Spin the wheel: Prize weights](https://help.poptin.com/en/article/how-to-create-spin-the-wheel-gamified-popup-10cd85s/), 2026-10-17; [Spin the wheel: Losing slices](https://help.poptin.com/en/article/how-to-create-spin-the-wheel-gamified-popup-10cd85s/), 2026-10-17 |
| Slot machine | Not confirmed | Not confirmed | — |
| Plinko | Not confirmed | Not confirmed | — |
| Lottery ball | Not confirmed | Not confirmed | — |
| Claw machine | Not confirmed | Not confirmed | — |
| Scratch card | Not confirmed | (+0.26) | Poptin: [Scratch card](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12 |
| Pick a gift | Not confirmed | (+0.26) | Poptin: [Pick a gift](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12 |
| Pick a card | Not confirmed | Not confirmed | — |
| Break the egg | Not confirmed | Not confirmed | — |
| Shake the tree | Not confirmed | Not confirmed | — |
| Memory cards | Not confirmed | Not confirmed | — |
| Treasure hunt | Not confirmed | Not confirmed | — |
| Learn to earn | Not confirmed | Not confirmed | — |
| Seasonal calendar | Not confirmed | Not confirmed | — |
| Daily offers | Not confirmed | Not confirmed | — |
Round score: OptinMonster +0.13 (total 3.83), Poptin +1.19 (total 11.35).
## Round 5: Targeting
Weight: 10.8 points.
Both offer targeted campaigns, with paid gates on some controls. OptinMonster’s geolocation requires Growth; Poptin’s advanced-condition access varies by offer. OptinMonster distributes targeting controls across paid tiers. Scheduling and advanced campaign controls are part of Pro, while geolocation requires Growth. This makes the combination of conditions important: a regional promotion with a fixed launch period needs the tier covering both the location and schedule.
Poptin includes delay, exit intent, scroll, page count, click count and inactivity triggers. Manual triggers fire when the first selected condition is met. Device, URL, country, frequency and schedules provide the basic audience controls. JavaScript, Autopilot, previous-page, cookie and other advanced conditions can require a paid plan.
| Criterion | OptinMonster | Poptin | Evidence |
| --- | --- | --- | --- |
| Page targeting | Not confirmed | (+0.45) | Poptin: [Page targeting](https://www.poptin.com/features/), 2026-10-12 |
| Geo targeting | (+0.23) | (+0.23) | OptinMonster: [Geo targeting](https://optinmonster.com/pricing/), 2026-09-30 · Poptin: [Geo targeting](https://www.poptin.com/features/), 2026-10-12 |
| Device targeting | Not confirmed | (+0.45) | Poptin: [Device targeting](https://www.poptin.com/features/), 2026-10-12 |
| Audience targeting | Not confirmed | (+3.15) · Audience targeting: (+0.45) · Referrer targeting: (+0.45) · Cart targeting: Shopify only: cart item count, cart value or specific products. (+0.45) · Profile targeting: (+0.45) · Customer tags: Show a popup only to Shopify customers who carry chosen customer tags. (+0.45) · Login status: Show or hide a popup for logged-in or logged-out Shopify visitors. (+0.45) · Order history: Target logged-in Shopify customers by purchases, total spent, discounts, order and fulfilment status. (+0.45) | Poptin: [Audience targeting](https://app.popt.in/), 2026-10-13; [Audience targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Referrer targeting](https://app.popt.in/), 2026-10-12; [Audience targeting: Cart targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Profile targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Customer tags](https://help.poptin.com/en/article/shopify-customer-tags-targeting-how-to-show-poptin-only-to-specific-customers-on-shopify-3nt0jx/), 2026-10-17; [Audience targeting: Login status](https://help.poptin.com/en/article/how-to-target-customers-by-shopify-login-status-ntdq5c/), 2026-10-17; [Audience targeting: Order history](https://help.poptin.com/en/article/how-to-target-shopify-visitors-based-on-their-order-history-krhz37/), 2026-10-17; [Audience targeting](https://app.popt.in/), 2026-10-13 |
| Behavior triggers | Not confirmed | (+2.25) · Behavior triggers: (+0.45) · Time delay: (+0.45) · Exit intent: (+0.45) · Scroll trigger: (+0.45) · Inactivity trigger: (+0.45) | Poptin: [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Time delay](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Exit intent](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Scroll trigger](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Inactivity trigger](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12 |
| Click trigger | Not confirmed | (+0.45) | Poptin: [Click trigger](https://www.poptin.com/features/), 2026-10-12 |
| Scheduling | (+0.23) | (+0.23) | OptinMonster: [Scheduling](https://optinmonster.com/pricing/), 2026-09-30 · Poptin: [Scheduling](https://www.poptin.com/features/), 2026-10-12 |
| Frequency cap | Not confirmed | Separate repeat rules for new, returning and converted visitors. (+0.45) | Poptin: [Frequency cap](https://www.poptin.com/features/), 2026-10-12 |
| Campaign control | Not confirmed | Not confirmed | — |
Round score: OptinMonster +0.45 (total 4.28), Poptin +7.65 (total 19).
## Round 6: Experiments
Weight: 6.3 points.
Both offer popup A/B tests. OptinMonster starts at Plus; Poptin groups variants from a completed campaign. Additional experimental controls remain separate checks. OptinMonster includes A/B testing from Plus. A team can compare popup designs without buying Growth solely for experiments. Automatic winner selection, adjustable traffic allocation and a no-popup control are separate criteria; the A/B-testing label alone does not establish them.
Poptin creates an A/B variant from a completed campaign and groups the designs in one dashboard test. This is useful for comparing a headline, incentive or layout without managing two unrelated campaigns. The A/B command becomes available after the initial campaign setup.
| Criterion | OptinMonster | Poptin | Evidence |
| --- | --- | --- | --- |
| A/B testing | (+0.7) · A/B testing: (+0.35) · Popup tests: (+0.35) | An A/B variant is created from a finished campaign and grouped in one test. (+0.7) · A/B testing: An A/B variant is created from a finished campaign and grouped in one test. (+0.35) · Popup tests: Visitors rotate between popup variants; any number of variants can be added. (+0.35) | OptinMonster: [A/B testing](https://optinmonster.com/pricing/), 2026-09-29; [A/B testing](https://optinmonster.com/pricing/), 2026-09-29; [A/B testing](https://optinmonster.com/pricing/), 2026-09-29; [A/B testing](https://optinmonster.com/pricing/), 2026-09-29; [A/B testing](https://optinmonster.com/pricing/), 2026-09-29; [A/B testing](https://optinmonster.com/pricing/), 2026-09-29; [A/B testing](https://optinmonster.com/pricing/), 2026-09-29; [A/B testing](https://optinmonster.com/pricing/), 2026-09-29; [A/B testing](https://optinmonster.com/pricing/), 2026-09-29 · Poptin: [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing: Popup tests](https://help.poptin.com/en/article/how-does-ab-test-work-1fqzoxl/), 2026-10-17; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13 |
Round score: OptinMonster +0.7 (total 4.98), Poptin +0.7 (total 19.7).
## Round 7: Email & SMS
Weight: 4.5 points.
Poptin Growth adds native email and automation. OptinMonster uses an external sender, so retaining the same email platform can simplify that part of the comparison. OptinMonster passes captured leads to a connected email platform. That platform owns broadcasts, subscriber segmentation and welcome sequences. The popup subscription and the sending subscription therefore remain separate parts of the budget, even when the integration creates a smooth signup journey.
Poptin Growth combines captured contacts with email campaigns and automations. Its canvas supports a confirmed-subscription trigger, source filters, Yes/No conditions, delays, email actions and contact operations. Retrigger controls help manage repeat entry. The email editor includes columns, text, images, buttons, HTML, coupons and reusable blocks.
| Criterion | OptinMonster | Poptin | Evidence |
| --- | --- | --- | --- |
| Email marketing | Not confirmed | Campaigns, segments and journeys; Growth Free covers 250 contacts and 500 emails. (+1.5) | Poptin: [Email marketing](https://www.poptin.com/pricing/), 2026-10-12 |
| SMS marketing | Not confirmed | Not confirmed | — |
| Web push | Not confirmed | Not confirmed | — |
Round score: OptinMonster +0 (total 4.98), Poptin +1.5 (total 21.2).
## Round 8: Team & sites
Weight: 4.5 points.
OptinMonster explicitly prevents Authors from publishing. Poptin’s Agency subaccounts separate clients and billing; that is not the same permission model. OptinMonster Pro adds Viewer, Author and Manager subaccounts assigned to sites and folders. Authors cannot publish, and access to leads or saved assets can be granted separately. These controls provide a concrete division between drafting a campaign and making it live for visitors.
Poptin exposes users, subaccounts and account- or subaccount-scoped API keys. Its Users screen describes broad editing, deletion and billing access, while seat availability depends on the offer. On Agency, sub-account users cannot open Billing and Plans. Treat the user allowance and the popup-domain allowance as separate plan details.
| Criterion | OptinMonster | Poptin | Evidence |
| --- | --- | --- | --- |
| Workspaces | Not confirmed | One domain on Free and Basic, four on Pro, unlimited on Agency and Growth. (+1.69) · Workspaces: One domain on Free and Basic, four on Pro, unlimited on Agency and Growth. (+0.56) · Several sites: Free and Basic allow 1 domain, Pro 4, and Agency unlimited domains. (+0.56) · Client portfolio: Agency plans create a sub-account per client or website with popups, forms, autoresponders and stats kept separate. (+0.56) | Poptin: [Workspaces](https://www.poptin.com/pricing/), 2026-10-12; [Workspaces: Several sites](https://help.poptin.com/en/article/what-maximum-amount-of-domains-means-pxcyff/), 2026-10-17; [Workspaces](https://www.poptin.com/pricing/), 2026-10-12; [Workspaces: Client portfolio](https://help.poptin.com/en/article/how-does-an-agency-account-look-like-h29709/), 2026-10-17 |
| Team | (+0.28) | (+0.28) | OptinMonster: [Team](https://optinmonster.com/docs/how-to-assign-the-proper-sub-account-user-role/), 2026-09-29; [Team](https://optinmonster.com/docs/how-to-assign-the-proper-sub-account-user-role/), 2026-09-29 · Poptin: [Team](https://www.poptin.com/pricing/), 2026-10-12; [Team](https://www.poptin.com/pricing/), 2026-10-12 |
| Roles | (+0.28) | (+0.84) · Roles: (+0.28) · Billing access controls: Agency sub-account users cannot open Billing and Plans. (+0.56) | OptinMonster: [Roles](https://optinmonster.com/docs/how-to-assign-the-proper-sub-account-user-role/), 2026-09-29; [Roles](https://optinmonster.com/docs/how-to-assign-the-proper-sub-account-user-role/), 2026-09-29 · Poptin: [Roles](https://www.poptin.com/pricing/), 2026-10-12; [Roles: Billing access controls](https://help.poptin.com/en/article/how-does-an-agency-account-look-like-h29709/), 2026-10-17 |
Round score: OptinMonster +0.56 (total 5.55), Poptin +2.81 (total 24.01).
## Round 9: Developer
Weight: 4.5 points.
OptinMonster Pro includes webhooks for lead delivery. A webhook connects captured data to another workflow; it should not be treated as an interface for an external agent to build or activate campaigns. Poptin’s public API manages contacts and email operations, reads popup analytics, and pauses or resumes existing popups. Keys belong to an account or subaccount and can be revoked. Webhooks forward form submissions to an external endpoint.
| Criterion | OptinMonster | Poptin | Evidence |
| --- | --- | --- | --- |
| HTTP API | Not confirmed | Contacts, email campaigns and popup analytics; keys are tied to one account. (+1.5) · HTTP API: Contacts, email campaigns and popup analytics; keys are tied to one account. (+0.38) · Operate campaigns: The API pauses and resumes existing poptins and renames them. (+0.38) · Read performance: The Poptin Analytics endpoint returns metrics for a date range, filterable by device, type and domain. (+0.38) · Scoped credentials: Each API key is bound to the account or subaccount it was created in. (+0.38) | Poptin: [HTTP API](https://developers.poptin.com/docs/getting-started), 2026-10-12; [HTTP API](https://developers.poptin.com/docs/getting-started), 2026-10-12; [HTTP API: Operate campaigns](https://developers.poptin.com/reference/pausepoptin), 2026-10-17; [HTTP API: Read performance](https://developers.poptin.com/reference/poptinanalytics), 2026-10-17; [HTTP API: Scoped credentials](https://developers.poptin.com/docs/authentication), 2026-10-17 |
| Browser API | Not confirmed | Not confirmed | — |
| Webhooks | (+0.19) | (+0.19) | OptinMonster: [Webhooks](https://optinmonster.com/pricing/), 2026-09-29 · Poptin: [Webhooks](https://developers.poptin.com/docs/getting-started), 2026-10-12 |
| MCP server | Not confirmed | Not confirmed | — |
Round score: OptinMonster +0.19 (total 5.73), Poptin +1.69 (total 25.7).
## Round 10: Support
Weight: 1.8 points.
Poptin lists chat and email across entry popup plans, with premium support higher up. OptinMonster’s human-support promise does not by itself establish an equivalent live-chat entitlement. OptinMonster advertises human support. The channel, availability and assistance included with a selected subscription should be distinguished from managed campaign work. A support promise is not a guarantee of a particular response time or round-the-clock live chat. Poptin includes chat and email support on Free, Basic and Pro; Growth and Agency add premium support. Support availability follows the product and plan you choose.
| Criterion | OptinMonster | Poptin | Evidence |
| --- | --- | --- | --- |
| Chat support | Not confirmed | (+1.8) | Poptin: [Chat support](https://www.poptin.com/pricing/), 2026-09-29 |
Round score: OptinMonster +0 (total 5.73), Poptin +1.8 (total 27.5).
## Round 11: Editor & workflow
Weight: 5.4 points.
OptinMonster requires a paid subscription to access the editor in the reviewed signup flow. Choose the feature tier before purchasing: Plus, Pro and Growth unlock different campaign controls rather than simply increasing traffic. Poptin includes editor access on Growth Free and saves campaigns as inactive drafts. Its visual controls let you configure elements, fields and buttons directly.
| Criterion | OptinMonster | Poptin | Evidence |
| --- | --- | --- | --- |
| Free editor | Not confirmed | (+0.77) | Poptin: [Free editor](https://app.popt.in/), 2026-10-12 |
| Campaign drafts | Not confirmed | (+0.77) | Poptin: [Campaign drafts](https://app.popt.in/), 2026-10-12 |
| Saved versions | Not confirmed | Not confirmed | — |
| AI popup assistant | Not confirmed | Not confirmed | — |
Round score: OptinMonster +0 (total 5.73), Poptin +1.54 (total 29.04).
## Round 12: Data & reporting
Weight: 4.5 points.
Poptin’s scheduled reporting and reporting API are useful for agency dashboards. OptinMonster’s results should be evaluated against the specific confirmed reporting rows. OptinMonster’s campaign comparison and integration routes support evaluating capture campaigns. A signup total is different from downstream purchase value or email engagement. The scored reporting rows distinguish confirmed analytics and export operations from capabilities that remain unconfirmed; a connector does not establish a native reporting API.
Poptin reports visitors, views and conversions, with email reporting in the email product. Scheduled lead and statistics reports include recipient, subaccount, interval and timezone settings. Its reporting API is useful when you want to bring results into an external dashboard or an agent workflow.
| Criterion | OptinMonster | Poptin | Evidence |
| --- | --- | --- | --- |
| Field mapping | Not confirmed | Not confirmed | — |
| Lead export | Not confirmed | Not confirmed | — |
| Scheduled reports | Not confirmed | (+0.64) | Poptin: [Scheduled reports](https://app.popt.in/), 2026-10-12 |
| Revenue goals | Not confirmed | Not confirmed | — |
| Team notifications | Not confirmed | (+1.93) · Team notifications: (+0.64) · Email: Lead notification emails go to up to five recipients per popup. (+0.64) · Slack: Sends new lead details to a Slack channel. (+0.64) | Poptin: [Team notifications](https://app.popt.in/), 2026-10-12; [Team notifications: Email](https://help.poptin.com/en/article/how-can-i-change-the-email-address-of-my-lead-notifications-rgxvi7/), 2026-10-17; [Team notifications: Slack](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-slack-1z05tm9/), 2026-10-17 |
Round score: OptinMonster +0 (total 5.73), Poptin +2.57 (total 31.61).
## Round 13: Integrations
Weight: 4.5 points.
Both can feed an external marketing stack. Poptin adds REST access to contacts and reports; OptinMonster’s named connector and multi-provider gates can require Pro. OptinMonster gates integration access by plan. HubSpot, Klaviyo, Zapier, webhooks and delivery to multiple providers are documented on Pro or higher. A simple email-list connection and a workflow sending the same response to several systems can therefore require different subscriptions.
Poptin connects to email and CRM platforms, with Make and Zapier for additional workflows. Slack supports team notifications, and a webhook route can forward submissions. Its REST API offers another route to contacts and reporting. A store can therefore keep its existing email platform rather than moving to Poptin Growth.
| Criterion | OptinMonster | Poptin | Evidence |
| --- | --- | --- | --- |
| Email | ActiveCampaign, Bento, Campaign Monitor, Constant Contact, iContact, MailerLite, MailPoet: The monthly pricing page includes these marketing connections in Basic. Mailchimp: Available on all plans. Connect an API key, select an audience, and map fields, tags and groups. Double opt-in defaults to on; create typed merge fields before mapping them. Kit, EmailOctopus, Omnisend: Dedicated guides document these connections and their minimum tier. (+0.13) | ActiveCampaign, ActiveTrail, AWeber, Benchmark, Brevo, Campaign Monitor, CM Commerce, Constant Contact, Customer.io, Dotdigital, Drip, E-goi, Ecomail, Elastic Email, EmailOctopus, Emma, GetResponse, Gist, iContact, Kit, MailerLite, Mailgun, Mailjet, Moosend, Omnisend, SendFox, SendGrid, Sendlane, Sendloop, SendPulse: Transfer captured contacts to your mailing platform. The integration selector is available in Growth Free; provider-specific field mapping is unconfirmed. Klaviyo: Choose a Klaviyo list to receive name, email, phone and custom properties. SMS needs consent and confirmation; invalid phone numbers can prevent list membership. Mailchimp: Connect Mailchimp, select tags and groups, and enable updates for returning contacts if needed. Message and consent values use text merge fields named MESSAGE and CONSENT. (+0.13) | OptinMonster: [Integration requirements](https://optinmonster.com/docs/how-to-connect-to-an-email-service-provider/), 2026-10-23; [Kit](https://optinmonster.com/docs/connect-optinmonster-convertkit/), 2026-10-23; [EmailOctopus](https://optinmonster.com/docs/how-to-connect-optinmonster-with-emailoctopus/), 2026-10-23; [Omnisend](https://optinmonster.com/docs/how-to-connect-optinmonster-with-omnisend/), 2026-10-23; [HubSpot](https://optinmonster.com/docs/connect-optinmonster-hubspot/), 2026-10-23; [Multiple providers](https://optinmonster.com/docs/send-data-to-multiple-providers/), 2026-10-23; [Analytics](https://optinmonster.com/docs/creating-your-first-optin/), 2026-10-23; [Monthly plan comparison](https://optinmonster.com/pricing/monthly/), 2026-10-23; [Klaviyo](https://optinmonster.com/docs/connect-optinmonster-with-klaviyo/), 2026-10-23; [HubSpot setup](https://optinmonster.com/docs/how-to-connect-optinmonster-with-custom-hubspot-form/), 2026-10-23; [Mailchimp setup](https://optinmonster.com/docs/connect-optinmonster-mailchimp/), 2026-10-23 · Poptin: [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-23; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-23; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-23; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-23; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-23; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-23; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-23 |
| SMS | Not confirmed | Not confirmed | — |
| CRM | Klaviyo: Requires Pro or higher. Authorize Klaviyo, select a list and map fields. Create custom properties in Klaviyo first and use the dedicated phone field for numbers. HubSpot: Requires Pro or higher. Select a static list and map properties. Assigned Form additionally needs matching fields and a hubspotutk cookie; create typed properties in HubSpot first. (+0.13) | Agile CRM, Fireberry, Freshsales, Keap, LeadSquared, Nutshell, Pipedrive, Salesflare, Salesforce, Zoho CRM: Route new contacts to sales tools. HubSpot: The CRM route sends name, email and phone, with optional contact updates. HubSpot Forms also sends Message to a chosen form. Both require an email field and account authorization. (+0.13) | OptinMonster: [Integration requirements](https://optinmonster.com/docs/how-to-connect-to-an-email-service-provider/), 2026-10-23; [Kit](https://optinmonster.com/docs/connect-optinmonster-convertkit/), 2026-10-23; [EmailOctopus](https://optinmonster.com/docs/how-to-connect-optinmonster-with-emailoctopus/), 2026-10-23; [Omnisend](https://optinmonster.com/docs/how-to-connect-optinmonster-with-omnisend/), 2026-10-23; [HubSpot](https://optinmonster.com/docs/connect-optinmonster-hubspot/), 2026-10-23; [Multiple providers](https://optinmonster.com/docs/send-data-to-multiple-providers/), 2026-10-23; [Analytics](https://optinmonster.com/docs/creating-your-first-optin/), 2026-10-23; [Monthly plan comparison](https://optinmonster.com/pricing/monthly/), 2026-10-23; [Klaviyo](https://optinmonster.com/docs/connect-optinmonster-with-klaviyo/), 2026-10-23; [HubSpot setup](https://optinmonster.com/docs/how-to-connect-optinmonster-with-custom-hubspot-form/), 2026-10-23; [Mailchimp setup](https://optinmonster.com/docs/connect-optinmonster-mailchimp/), 2026-10-23 · Poptin: [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-23; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-23; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-23; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-23; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-23; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-23; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-23 |
| Messaging | Not confirmed | Crisp, Drift, Intercom, Slack: These messaging services appeared in the authenticated integration selector. Delivery was not tested. (+0.25) | Poptin: [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-23; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-23; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-23; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-23; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-23; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-23; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-23 |
| Customer lifecycle | Not confirmed | Not confirmed | — |
| Analytics | Google Analytics: Connect campaigns for additional performance reporting. (+0.25) | Not confirmed | OptinMonster: [Integration requirements](https://optinmonster.com/docs/how-to-connect-to-an-email-service-provider/), 2026-10-23; [Kit](https://optinmonster.com/docs/connect-optinmonster-convertkit/), 2026-10-23; [EmailOctopus](https://optinmonster.com/docs/how-to-connect-optinmonster-with-emailoctopus/), 2026-10-23; [Omnisend](https://optinmonster.com/docs/how-to-connect-optinmonster-with-omnisend/), 2026-10-23; [HubSpot](https://optinmonster.com/docs/connect-optinmonster-hubspot/), 2026-10-23; [Multiple providers](https://optinmonster.com/docs/send-data-to-multiple-providers/), 2026-10-23; [Analytics](https://optinmonster.com/docs/creating-your-first-optin/), 2026-10-23; [Monthly plan comparison](https://optinmonster.com/pricing/monthly/), 2026-10-23; [Klaviyo](https://optinmonster.com/docs/connect-optinmonster-with-klaviyo/), 2026-10-23; [HubSpot setup](https://optinmonster.com/docs/how-to-connect-optinmonster-with-custom-hubspot-form/), 2026-10-23; [Mailchimp setup](https://optinmonster.com/docs/connect-optinmonster-mailchimp/), 2026-10-23 |
| Advertising | Not confirmed | Not confirmed | — |
| Marketing tools | Not confirmed | Not confirmed | — |
| Store | Not confirmed | Not confirmed | — |
| Product recommendations | Not confirmed | Not confirmed | — |
| Personalization | Not confirmed | Not confirmed | — |
| Reviews | Not confirmed | Not confirmed | — |
| Content | Not confirmed | Not confirmed | — |
| Custom forms | External form HTML: Embed a provider form when a native connection is unavailable; this is not a native field-mapping integration. (+0.25) | Not confirmed | OptinMonster: [Integration requirements](https://optinmonster.com/docs/how-to-connect-to-an-email-service-provider/), 2026-10-23; [Kit](https://optinmonster.com/docs/connect-optinmonster-convertkit/), 2026-10-23; [EmailOctopus](https://optinmonster.com/docs/how-to-connect-optinmonster-with-emailoctopus/), 2026-10-23; [Omnisend](https://optinmonster.com/docs/how-to-connect-optinmonster-with-omnisend/), 2026-10-23; [HubSpot](https://optinmonster.com/docs/connect-optinmonster-hubspot/), 2026-10-23; [Multiple providers](https://optinmonster.com/docs/send-data-to-multiple-providers/), 2026-10-23; [Analytics](https://optinmonster.com/docs/creating-your-first-optin/), 2026-10-23; [Monthly plan comparison](https://optinmonster.com/pricing/monthly/), 2026-10-23; [Klaviyo](https://optinmonster.com/docs/connect-optinmonster-with-klaviyo/), 2026-10-23; [HubSpot setup](https://optinmonster.com/docs/how-to-connect-optinmonster-with-custom-hubspot-form/), 2026-10-23; [Mailchimp setup](https://optinmonster.com/docs/connect-optinmonster-mailchimp/), 2026-10-23 |
| Data & validation | Not confirmed | Not confirmed | — |
| Spreadsheets | Not confirmed | Not confirmed | — |
| Automation | Zapier, Webhooks: Connect additional destinations, including spreadsheet or CRM workflows, through an intermediary or endpoint. (+0.13) | Make, Zapier: Use intermediary workflows for additional destinations. (+0.13) | OptinMonster: [Integration requirements](https://optinmonster.com/docs/how-to-connect-to-an-email-service-provider/), 2026-10-23; [Kit](https://optinmonster.com/docs/connect-optinmonster-convertkit/), 2026-10-23; [EmailOctopus](https://optinmonster.com/docs/how-to-connect-optinmonster-with-emailoctopus/), 2026-10-23; [Omnisend](https://optinmonster.com/docs/how-to-connect-optinmonster-with-omnisend/), 2026-10-23; [HubSpot](https://optinmonster.com/docs/connect-optinmonster-hubspot/), 2026-10-23; [Multiple providers](https://optinmonster.com/docs/send-data-to-multiple-providers/), 2026-10-23; [Analytics](https://optinmonster.com/docs/creating-your-first-optin/), 2026-10-23; [Monthly plan comparison](https://optinmonster.com/pricing/monthly/), 2026-10-23; [Klaviyo](https://optinmonster.com/docs/connect-optinmonster-with-klaviyo/), 2026-10-23; [HubSpot setup](https://optinmonster.com/docs/how-to-connect-optinmonster-with-custom-hubspot-form/), 2026-10-23; [Mailchimp setup](https://optinmonster.com/docs/connect-optinmonster-mailchimp/), 2026-10-23 · Poptin: [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-23; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-23; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-23; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-23; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-23; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-23; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-23 |
| Custom connections | Not confirmed | REST API, Webhooks: Read popup analytics, pause or resume existing popups, and manage contacts through the API. Webhooks forward form submissions to your endpoint. MCP is not yet available. (+0.25) | Poptin: [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-23; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-23; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-23; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-23; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-23; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-23; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-23 |
Round score: OptinMonster +0.88 (total 6.61), Poptin +0.88 (total 32.49).
## Round 14: Shopify
Weight: 12.6 points.
Poptin has explicit cart and customer targeting plus an Add to cart action. OptinMonster’s general capture features should not be substituted for unconfirmed Shopify operations. Installing a popup on a Shopify storefront is separate from reading its cart, generating a discount or adding a product. OptinMonster’s general lead-generation offer should be evaluated against the specific store operations in the table. Unconfirmed cart and coupon capabilities do not become supported merely because a campaign can appear on a store.
Poptin has a native Shopify app. Cart item count, cart value, specific products, customer tags and login status can shape the audience. Order-history targeting requires an upgrade. Shopify cart triggers and post-purchase automations can start the next interaction. Popup buttons offer Add to cart. Coupon setup supports fixed codes and imported unique-code lists, including CSV and fallback codes. These controls suit targeted capture and straightforward cart offers.
| Criterion | OptinMonster | Poptin | Evidence |
| --- | --- | --- | --- |
| Storefront installation | Not confirmed | Install the app and enable its theme embed. (+0.79) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Native Shopify app | Not confirmed | Install the native Poptin app from the Shopify App Store. (+0.79) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Built for Shopify | No | No | OptinMonster: [App website](https://optinmonster.com/pricing/), 2026-10-13 · Poptin: [App website](https://app.popt.in/), 2026-10-13 |
| Shopify media assets | Not confirmed | Not confirmed | — |
| Shopify products and variants | Not confirmed | Not confirmed | — |
| Shopify collections | Not confirmed | Not confirmed | — |
| Shopify discount assets | Not confirmed | Not confirmed | — |
| Shopify metafields and metaobjects | Not confirmed | Not confirmed | — |
| Shopify customer data | Not confirmed | Use customer tags, login status and order history. Order-history access requires an upgrade. (+0.79) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Shopify customer synchronization | Not confirmed | Not confirmed | — |
| Shopify events and triggers | Not confirmed | Use a cart trigger or a follow-up automation after a Shopify purchase. (+0.79) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Shopify audience and cart targeting | Not confirmed | Target by cart item count, value and products, login status, customer tags and order history. Order-history targeting requires an upgrade. (+0.79) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Apply a Shopify discount | Not confirmed | Not confirmed | — |
| Add a Shopify product to cart | Not confirmed | Add a product to the cart with a popup button. (+0.79) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Buy now / direct checkout | Not confirmed | Not confirmed | — |
| Shopify Flow | Not confirmed | Not confirmed | — |
Round score: OptinMonster +0 (total 6.61), Poptin +4.72 (total 37.21).
## Round 15: Pricing
Weight: 10 points.
Poptin’s monthly popup plans count visitors; OptinMonster’s annual offer counts impressions and renews at a higher price. Poptin Growth introduces a third, contact-based buying route. OptinMonster Pro is advertised at a first-year equivalent of $37 per month, billed annually, for 25,000 campaign impressions and three sites. Renewal is $870 per year, or $72.50 per month on an equivalent basis. Growth is a higher tier for geolocation and wheels; Plus can cover simpler A/B-tested capture campaigns.
Poptin’s monthly popup plans are Basic at $25 for 10,000 visitors and one domain, Pro at $59 for 50,000 visitors and four domains, and Agency at $119 for 150,000 visitors and unlimited domains. Growth uses a separate contact-and-email model: the $19 bracket covers 500 contacts and 5,000 visitors, with unlimited emails and domains. Visitor allowances count visitors to installed pages, not just popup viewers.
| Criterion | OptinMonster | Poptin | Evidence |
| --- | --- | --- | --- |
| A small website (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | $0 / mo · Free. Covers 1,000 visitors and one website, so no paid plan is needed. (+1) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-12 |
| Visitors explore more pages (visitors / mo: 10,000, pageviews / mo: 60,000, website: 1) | Not confirmed | $25 / mo · Basic. Basic covers 10,000 visitors on one website. Viewing more pages does not increase the visitor count. (+1) | Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 |
| A higher-traffic website (visitors / mo: 50,000, pageviews / mo: 100,000, website: 1) | Not confirmed | $59 / mo · Pro. Basic stops at 10,000 visitors. Pro covers the required 50,000. (+1) | Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 |
| Two websites on one account (visitors / mo: 10,000 total, pageviews / mo: 20,000 total, websites: 2) | Not confirmed | $59 / mo · Pro. Basic allows only one website. Pro includes four, so it fits both sites even though their traffic is modest. (+1) | Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 |
| Launch popups without vendor branding (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | $19 / mo · Growth · 500 contacts. Removing branding requires paid access; Growth is cheaper than Basic and covers 5,000 visitors. (+1) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Run a sale or promotion (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | $0 / mo · Free. Free supports promotional popups, links to an offer and fixed coupon codes. This traffic fits its free allowance. (+1) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Improve popup conversion with A/B testing (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | $0 / mo · Free. A/B testing is included in Free. This scenario stays within its 1,000-visitor limit. (+1) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Collect data and feedback with surveys, quizzes and forms (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | $0 / mo · Free. Free includes surveys and forms with text answers, choice fields and contact details. It covers basic data and feedback collection; a dedicated scored or branching quiz is not established. (+1) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12; [Poptin follow-up audit](https://app.popt.in/), 2026-10-13 |
| Signup plus an automated welcome email (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1, active contacts: 500, emails / mo: 1,000) | Not confirmed | $19 / mo · Growth · 500 contacts. Free stops at 250 active contacts and 500 emails; Growth includes automations and unlimited emails. (+1) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Popups and email marketing in one platform (visitors / mo: 5,000, pageviews / mo: 10,000, website: 1, active contacts: 500, emails / mo: 5,000) | Not confirmed | $19 / mo · Growth · 500 contacts. Includes popups, newsletters, audience segments and automated email sequences. Free is limited to 250 contacts and 500 emails; Growth covers 500 contacts, unlimited emails and 5,000 visitors. (+1) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
Round score: OptinMonster +0 (total 6.61), Poptin +10 (total 47.21).
## The final score
Poptin is a strong starting point for configurable contact capture, address checks, several game formats and native email through Growth. OptinMonster is attractive when the approval workflow requires Authors who cannot publish. For either product, choose the required account and campaign capabilities before comparing the corresponding traffic allowance.
| Round | OptinMonster | Poptin |
| --- | --- | --- |
| Formats & content | 2.89 | 3.54 |
| Forms | 0.81 | 6.62 |
| Surveys | 0 | 0 |
| Gamification | 0.13 | 1.19 |
| Targeting | 0.45 | 7.65 |
| Experiments | 0.7 | 0.7 |
| Email & SMS | 0 | 1.5 |
| Team & sites | 0.56 | 2.81 |
| Developer | 0.19 | 1.69 |
| Support | 0 | 1.8 |
| Editor & workflow | 0 | 1.54 |
| Data & reporting | 0 | 2.57 |
| Integrations | 0.88 | 0.88 |
| Shopify | 0 | 4.72 |
| Pricing | 0 | 10 |
| Total | 6.61 | 47.21 |
## What matters most to you?
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | OptinMonster | Poptin |
| --- | --- | --- |
| The overall feature set | 6.61 | 47.21 |
| Popups without email marketing | 9.95 | 49.09 |
| Collecting more leads | 6.82 | 49 |
| Driving clicks and actions | 6.65 | 48.56 |
| Popups and email marketing in one service | — · Required capability unconfirmed | 49.28 |
| Running campaigns for my Shopify store | — · Required capability unconfirmed | 42.05 |
| A/B testing and measuring results | 6.52 | 35.98 |
| Creating and editing campaigns with AI | — · Required capability unconfirmed | — · Required capability unconfirmed |
| Collecting data and feedback | — · Required capability unconfirmed | 43.68 |
| Working with a team or managing clients | 10.65 | 57.7 |
| Connecting AI agents to my workflow | — · Required capability unconfirmed | 44.52 |
## How the comparison works
These scores are relative to OptinMonster and Poptin in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
1. **Relative scores, not universal ratings.** The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
2. **One shared pool of 100 points.** The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
3. **How features earn points.** If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
4. **How prices earn points.** Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
5. **Which plans count.** Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
6. **How your priorities change the score.** A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.
## See also
- [Poptin vs OptiMonk](https://popuppapa.com/poptin-vs-optimonk/index.md): Compare another pair using the same feature rounds, priorities and pricing scenarios.
- [Popup software for agencies](https://popuppapa.com/best-popup-software-for-agencies/index.md): Compare permissions, multiple-site work and client account management.
- [Email signup popup tools](https://popuppapa.com/best-email-signup-popup-tools/index.md): Compare more tools for collecting email leads and passing useful data to your stack.