# Poptin vs OptiMonk: AI, Shopify, forms, games and pricing compared
Compare Poptin and OptiMonk across AI campaign creation, Shopify, forms, targeting, games, A/B testing, email and pricing. Fifteen scored rounds and clear buying recommendations.
- Page: https://popuppapa.com/poptin-vs-optimonk/
- Published: 2026-10-12; updated: 2026-10-15
- Poptin review: https://popuppapa.com/reviews/poptin/index.md
- OptiMonk review: https://popuppapa.com/reviews/optimonk/index.md
## What do you need your website to do next?
A visitor might be ready to subscribe, ask about a service, answer a question or buy a product. You might want to announce something, make an offer, collect feedback or give someone a reason to return. Choosing between Poptin and OptiMonk starts with those jobs — and extends to what happens after someone clicks or submits a form.
A feature list only gets you so far. Two builders can both offer forms, yet collect different information. Both can offer targeting, yet give you different control over who sees a campaign and when. A game can reveal a fixed offer or distribute prizes by probability. An integration can save an email address or pass the fields your next workflow needs. These differences determine whether you can build the campaign you have in mind, and how much work it will take.
We compare the two platforms from creating a campaign through targeting, testing, collecting responses and following up. Along the way, we look at AI assistance and agent access, games, integrations, reporting, team controls and support. Shopify gets its own detailed comparison for sites that sell through it. Pricing covers traffic, plan restrictions and the separate cost of email follow-up. Each section explains the controls, the differences and what they mean for the task at hand.
## How the comparison works
15 rounds compare both platforms against the same 194 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded, with the source behind each verdict.
## Round 1: Formats & content
Weight: 9 points.
Poptin provides popups and embedded forms, with desktop and mobile layouts. Campaign elements can be arranged directly in the visual editor. OptiMonk generates campaign designs from a brief and offers desktop and mobile views. Notices, form content and display elements can then be revised for the intended campaign.
| Criterion | Poptin | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Message | (+0.38) | (+0.38) | Poptin: [Message](https://www.poptin.com/features/), 2026-10-07 · OptiMonk: [Message](https://agentic.optimonk.com/), 2026-10-09 |
| Flyby / slide-in | (+0.75) | Not confirmed | Poptin: [Flyby / slide-in](https://www.poptin.com/features/slide-ins/), 2026-10-07 |
| Promo bars | (+0.38) | (+0.38) | Poptin: [Promo bars](https://www.poptin.com/features/), 2026-09-30 · OptiMonk: [Promo bars](https://www.optimonk.com/features), 2026-09-30 |
| Teasers | (+0.75) | Not confirmed | Poptin: [Teasers](https://www.poptin.com/popups/), 2026-10-07 |
| Content carousel | Not confirmed | Not confirmed | — |
| Eye-catching | Not confirmed | Not confirmed | — |
| Countdown | (+0.38) | (+0.38) | Poptin: [Countdown](https://www.poptin.com/features/), 2026-10-12 · OptiMonk: [Countdown](https://www.optimonk.com/features/popups), 2026-09-29 |
| Dynamic text | Not confirmed | Not confirmed | — |
| Mobile editor | A separate mobile version can change text, images, buttons and field order. (+0.38) | Desktop and mobile views are edited separately. (+0.38) | Poptin: [Mobile editor](https://app.popt.in/), 2026-10-16 · OptiMonk: [Mobile editor](https://support.optimonk.com/en/articles/fullscreen-campaigns), 2026-10-16 |
Round score: Poptin +3 (total 3), OptiMonk +1.5 (total 1.5).
## Round 2: Forms
Weight: 12.6 points.
Poptin is the more detailed choice for configuring contact properties and email validation. OptiMonk makes generating a form convenient. Multi-step pages alone do not make either product an answer-driven product quiz. Poptin offers name, email, phone, message, location, birthday and email-consent fields. Properties can use radio buttons, single-select controls and hidden values, with custom text, number, date, boolean and multiple-value properties. Email checks include format, typos and business-address rules. Double opt-in can inherit the account setting or be configured for the form.
OptiMonk’s visual controls cover email, name, phone, radio choices, checkbox groups, comments, required fields and button destinations. AI can generate a multi-step form, but the required-field settings deserve attention: our request for an optional first name produced a required field. A separate form on our Shopify store rejected blank and malformed email and saved a valid response.
| Criterion | Poptin | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Email capture | (+0.16) | Required-field and error-message settings. (+0.16) | Poptin: [Email capture](https://www.poptin.com/features/), 2026-10-12 · OptiMonk: [Email capture](https://agentic.optimonk.com/), 2026-10-13 |
| SMS capture | Not confirmed | Not confirmed | — |
| Phone field | (+0.16) | A phone field with a country selector. (+0.16) | Poptin: [Phone field](https://www.poptin.com/features/), 2026-10-12 · OptiMonk: [Phone field](https://agentic.optimonk.com/), 2026-10-13 |
| Single choice | Radio buttons or a single-select dropdown. (+0.16) | Radio options with editable labels and stored values. (+0.16) | Poptin: [Single choice](https://www.poptin.com/features/), 2026-10-12 · OptiMonk: [Single choice](https://agentic.optimonk.com/), 2026-10-13 |
| Multiple choice | Not confirmed | Checkbox groups with an optional required flag. (+0.32) | OptiMonk: [Multiple choice](https://agentic.optimonk.com/), 2026-10-13 |
| Free text | Collected through the Message field. (+0.16) | An optional comment textarea. (+0.16) | Poptin: [Free text](https://www.poptin.com/features/), 2026-10-12 · OptiMonk: [Free text](https://agentic.optimonk.com/), 2026-10-13 |
| Consent checkbox | (+0.32) · Consent checkbox: (+0.16) · Email marketing consent: Add a Consent Checkbox field with editable text, optionally required or pre-ticked. (+0.16) | (+0.65) · Consent checkbox: (+0.16) · Email marketing consent: (+0.16) · Privacy terms consent: A form can include a privacy-policy checkbox. (+0.32) | Poptin: [Consent checkbox](https://www.poptin.com/features/), 2026-10-12; [Consent checkbox: Email marketing consent](https://help.poptin.com/en/article/how-to-add-a-consent-checkbox-to-your-poptin-ngtsan/), 2026-10-17; [Consent checkbox](https://www.poptin.com/features/), 2026-10-12; [Consent checkbox](https://www.poptin.com/features/), 2026-10-12 · OptiMonk: [Consent checkbox](https://agentic.optimonk.com/), 2026-10-13; [Consent checkbox](https://agentic.optimonk.com/), 2026-10-13; [Consent checkbox](https://agentic.optimonk.com/), 2026-10-13; [Consent checkbox: Privacy terms consent](https://support.optimonk.com/en/articles/integrating-the-optimonk-campaigns-with-webhook), 2026-10-17 |
| Hidden fields | Any input field can be set to hidden. (+0.32) | Not confirmed | Poptin: [Hidden fields](https://www.poptin.com/features/), 2026-10-12 |
| Multi-step | Not confirmed | Next page and Jump to page controls move between pages. (+0.65) · Multi-step: Next page and Jump to page controls move between pages. (+0.32) · Popup steps: Multi-step popups can ask a question first and the email address on a later step. (+0.32) | OptiMonk: [Multi-step](https://agentic.optimonk.com/), 2026-10-13; [Multi-step: Popup steps](https://support.optimonk.com/en/articles/running-multiple-campaigns-on-the-same-site), 2026-10-17; [Multi-step](https://agentic.optimonk.com/), 2026-10-13 |
| Logic | Not confirmed | Not confirmed | — |
| Validation | (+1.45) · Validation: (+0.16) · Field validation: (+0.16) · Email format: Email validation checks the address format and catches typos; a business-only mode is also available. (+0.16) · Phone format: Phone validation accepts 7-15 digits with only - ( ) and + as symbols; an international prefix mode exists. (+0.32) · Email typo check: Flags common email typos. (+0.32) · Business email filter: Can accept business addresses only. (+0.32) | (+0.81) · Validation: (+0.16) · Field validation: (+0.16) · Email format: (+0.16) · Required fields: (+0.32) | Poptin: [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Field validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Email format](https://help.poptin.com/en/article/what-is-validation-of-input-fields-e35vw9/), 2026-10-17; [Validation: Phone format](https://help.poptin.com/en/article/what-is-validation-of-input-fields-e35vw9/), 2026-10-17; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Email typo check](https://www.poptin.com/features/), 2026-10-12; [Validation: Business email filter](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12 · OptiMonk: [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation: Field validation](https://agentic.optimonk.com/), 2026-10-13; [Validation: Email format](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation: Required fields](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13; [Validation](https://agentic.optimonk.com/), 2026-10-13 |
| CAPTCHA | Not confirmed | Not confirmed | — |
| Email double opt-in | Set per popup or inherited from the account default. (+0.32) | Not confirmed | Poptin: [Email double opt-in](https://www.poptin.com/features/), 2026-10-12 |
| Follow-up | (+2.26) · Follow-up: (+0.32) · After signup: An autoresponder email can be sent to visitors who submit a connected popup or form. (+0.32) · Reward email: Gamified popup autoresponders can include the prize won and the prize code through merge tags. (+0.32) · Email automation: (+0.32) · Email sequences: Automations chain emails, delays, splits and contact updates into flows that run on triggers. (+0.32) · Delays and branches: Add Time Delay steps and Yes/No Conditional Splits based on email activity, tags or properties. (+0.32) · Lifecycle triggers: Contacts Activity triggers fire on subscription, unsubscription, property or tag changes. (+0.32) | Not confirmed | Poptin: [Follow-up](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: After signup](https://help.poptin.com/en/article/how-to-create-poptin-autoresponder-1k2nl99/), 2026-10-17; [Follow-up](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: Reward email](https://help.poptin.com/en/article/how-to-create-poptin-autoresponder-1k2nl99/), 2026-10-17; [Follow-up: Email automation](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: Email sequences](https://help.poptin.com/en/article/how-to-create-an-email-automation-8s8qv4/), 2026-10-17; [Follow-up: Delays and branches](https://help.poptin.com/en/article/how-to-create-an-email-automation-8s8qv4/), 2026-10-17; [Follow-up: Lifecycle triggers](https://help.poptin.com/en/article/contacts-activity-trigger-1rcn27h/), 2026-10-17 |
Round score: Poptin +5.33 (total 8.33), OptiMonk +3.07 (total 4.57).
## Round 3: Surveys
Weight: 4.5 points.
Poptin can collect customer answers through form fields. Dedicated feedback ratings and quiz formats are evaluated separately from ordinary signup questions. OptiMonk supports multi-step product quizzes. Quiz support is assessed separately from NPS, star and other dedicated rating formats.
| Criterion | Poptin | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Numeric rating | Not confirmed | Not confirmed | — |
| NPS | Not confirmed | Not confirmed | — |
| Star rating | Not confirmed | Not confirmed | — |
| Emoji rating | Not confirmed | Not confirmed | — |
| Binary rating | Not confirmed | Not confirmed | — |
| Quizzes | Not confirmed | (+0.82) · Quizzes: (+0.41) · Product quiz: (+0.41) | OptiMonk: [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes](https://www.optimonk.com/features/popups), 2026-09-29; [Quizzes: Product quiz](https://www.optimonk.com/features/popups), 2026-09-29 |
Round score: Poptin +0 (total 8.33), OptiMonk +0.82 (total 5.39).
## Round 4: Gamification
Weight: 4.5 points.
Both wheels can include losing slices. Poptin is the clearer choice when separate winning and losing screens matter; OptiMonk suits a reveal built through the AI workflow. Do not copy the same weights between tools and assume they describe the same promotion.
Poptin provides wheel, gift and scratch formats. Wheel and gift settings include prize labels, coupon codes, relative weights, losing outcomes and redirects. Weights of 2:1:1 displayed as 50%, 25% and 25%. Separate teaser, play, post-play, winning and losing screens give you control over the journey. The scratch setup we used revealed a fixed offer.
OptiMonk provides a wheel and scratch-card controls in its AI builder. Wheel odds are calculated across winning slices, and a slice with an empty coupon code is a losing slice. Scratch settings allow up to four weighted prize rows, with designed, solid or gradient covers; the planner describes a prize on every play. Our 2:1 scratch weights produced 66.7% and 33.3%. Its wider documentation also lists a gift format.
| Criterion | Poptin | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Spin the wheel | Separate play, winning and losing screens. (+0.4) · Spin the wheel: Separate play, winning and losing screens. (+0.13) · Prize weights: Each prize slice has a weight that sets its win probability; an Equal Chances option evens them out. (+0.13) · Losing slices: A slice can be marked as a losing option where the visitor wins no prize, shown on a separate Losing screen. (+0.13) | Chances are counted across winning slices only. (+0.4) · Spin the wheel: Chances are counted across winning slices only. (+0.13) · Prize weights: Each winning row has a Coupon code and a Weight that sets its odds. (+0.13) · Losing slices: A row with an empty coupon code becomes a losing slice. (+0.13) | Poptin: [Spin the wheel](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12; [Spin the wheel: Prize weights](https://help.poptin.com/en/article/how-to-create-spin-the-wheel-gamified-popup-10cd85s/), 2026-10-17; [Spin the wheel: Losing slices](https://help.poptin.com/en/article/how-to-create-spin-the-wheel-gamified-popup-10cd85s/), 2026-10-17 · OptiMonk: [Spin the wheel](https://agentic.optimonk.com/), 2026-10-13; [Spin the wheel: Prize weights](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-17; [Spin the wheel: Losing slices](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-17 |
| Slot machine | Not confirmed | Not confirmed | — |
| Plinko | Not confirmed | Not confirmed | — |
| Lottery ball | Not confirmed | Not confirmed | — |
| Claw machine | Not confirmed | Not confirmed | — |
| Scratch card | (+0.13) | Up to four prize rows with labels, codes and relative weights. (+0.13) | Poptin: [Scratch card](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12 · OptiMonk: [Scratch card](https://agentic.optimonk.com/), 2026-10-13 |
| Pick a gift | (+0.13) | (+0.13) | Poptin: [Pick a gift](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12 · OptiMonk: [Pick a gift](https://www.optimonk.com/features/gamification), 2026-10-13 |
| Pick a card | Not confirmed | Not confirmed | — |
| Break the egg | Not confirmed | Not confirmed | — |
| Shake the tree | Not confirmed | Not confirmed | — |
| Memory cards | Not confirmed | Not confirmed | — |
| Treasure hunt | Not confirmed | Not confirmed | — |
| Learn to earn | Not confirmed | Not confirmed | — |
| Seasonal calendar | Not confirmed | Not confirmed | — |
| Daily offers | Not confirmed | Not confirmed | — |
Round score: Poptin +0.66 (total 8.99), OptiMonk +0.66 (total 6.05).
## Round 5: Targeting
Weight: 10.8 points.
Both cover the common targeting jobs. OptiMonk also coordinates campaigns through priority and prior-exposure rules, and adds an AI layer over campaign settings. In Poptin, advanced-condition access is an important reason to choose the plan before building the campaign. Poptin includes delay, exit intent, scroll, page count, click count and inactivity triggers. Manual triggers fire when the first selected condition is met. Device, URL, country, frequency and schedules provide the basic audience controls. JavaScript, Autopilot, previous-page, cookie and other advanced conditions can require a paid plan.
OptiMonk offers delay, exit intent, scroll, inactivity, click and custom DOM-event triggers. Its audience menu includes country, visitor history, source, UTM parameters, cookies, subscriber status and engagement with campaigns. You can also change settings by prompt: our move from a five-second delay on all devices to ten seconds on desktop preserved the existing URL condition. Frequency and campaign-priority controls help coordinate messages.
| Criterion | Poptin | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Page targeting | (+0.23) | (+0.23) | Poptin: [Page targeting](https://www.poptin.com/features/), 2026-10-12 · OptiMonk: [Page targeting](https://www.optimonk.com/features), 2026-09-30 |
| Geo targeting | (+0.23) | One or more countries. (+0.23) | Poptin: [Geo targeting](https://www.poptin.com/features/), 2026-10-12 · OptiMonk: [Geo targeting](https://www.optimonk.com/features), 2026-09-30 |
| Device targeting | (+0.23) | (+0.23) | Poptin: [Device targeting](https://www.poptin.com/features/), 2026-10-12 · OptiMonk: [Device targeting](https://agentic.optimonk.com/), 2026-10-09 |
| Audience targeting | (+2.02) · Audience targeting: (+0.23) · Referrer targeting: (+0.23) · Cart targeting: Shopify only: cart item count, cart value or specific products. (+0.23) · Profile targeting: (+0.23) · Customer tags: Show a popup only to Shopify customers who carry chosen customer tags. (+0.23) · Login status: Show or hide a popup for logged-in or logged-out Shopify visitors. (+0.45) · Order history: Target logged-in Shopify customers by purchases, total spent, discounts, order and fulfilment status. (+0.45) | (+1.57) · Audience targeting: (+0.23) · Referrer targeting: Traffic source, UTM parameters and landing page. (+0.23) · Cart targeting: Cart value, item count or a product; Shopify, ShopRenter and WooCommerce. (+0.23) · Profile targeting: (+0.23) · Customer tags: Targets Shopify customer tags. (+0.23) · List segments: Show or hide a campaign for members of Klaviyo lists and segments. (+0.45) | Poptin: [Audience targeting](https://app.popt.in/), 2026-10-13; [Audience targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Referrer targeting](https://app.popt.in/), 2026-10-12; [Audience targeting: Cart targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Profile targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Customer tags](https://help.poptin.com/en/article/shopify-customer-tags-targeting-how-to-show-poptin-only-to-specific-customers-on-shopify-3nt0jx/), 2026-10-17; [Audience targeting: Login status](https://help.poptin.com/en/article/how-to-target-customers-by-shopify-login-status-ntdq5c/), 2026-10-17; [Audience targeting: Order history](https://help.poptin.com/en/article/how-to-target-shopify-visitors-based-on-their-order-history-krhz37/), 2026-10-17; [Audience targeting](https://app.popt.in/), 2026-10-13 · OptiMonk: [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting: Referrer targeting](https://agentic.optimonk.com/), 2026-10-09; [Audience targeting: Cart targeting](https://agentic.optimonk.com/), 2026-10-13; [Audience targeting: Profile targeting](https://www.optimonk.com/optimonk-vs-optinmonster), 2026-10-17; [Audience targeting: Customer tags](https://www.optimonk.com/optimonk-vs-optinmonster), 2026-10-17; [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting](https://agentic.optimonk.com/), 2026-10-17; [Audience targeting: List segments](https://support.optimonk.com/en/articles/klaviyo-list-segment-targeting), 2026-10-17 |
| Behavior triggers | (+1.13) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Inactivity trigger: (+0.23) | (+1.57) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Inactivity trigger: (+0.23) · Custom event trigger: (+0.45) | Poptin: [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Time delay](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Exit intent](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Scroll trigger](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Inactivity trigger](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12 · OptiMonk: [Behavior triggers](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Time delay](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Exit intent](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Scroll trigger](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Inactivity trigger](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers: Custom event trigger](https://agentic.optimonk.com/), 2026-10-09; [Behavior triggers](https://agentic.optimonk.com/), 2026-10-09 |
| Click trigger | (+0.23) | (+0.23) | Poptin: [Click trigger](https://www.poptin.com/features/), 2026-10-12 · OptiMonk: [Click trigger](https://agentic.optimonk.com/), 2026-10-09 |
| Scheduling | (+0.23) | (+0.23) | Poptin: [Scheduling](https://www.poptin.com/features/), 2026-10-12 · OptiMonk: [Scheduling](https://www.optimonk.com/features), 2026-09-30 |
| Frequency cap | Separate repeat rules for new, returning and converted visitors. (+0.23) | Caps how many campaigns a visitor sees in a time window. (+0.23) | Poptin: [Frequency cap](https://www.poptin.com/features/), 2026-10-12 · OptiMonk: [Frequency cap](https://www.optimonk.com/features), 2026-09-30 |
| Campaign control | Not confirmed | High, normal or low priority, and campaigns linked by prior exposure. (+0.45) | OptiMonk: [Campaign control](https://www.optimonk.com/features), 2026-09-30 |
Round score: Poptin +4.5 (total 13.49), OptiMonk +4.95 (total 11).
## Round 6: Experiments
Weight: 6.3 points.
Both support A/B creation. OptiMonk has the more useful documented experiment controls for a team that wants a no-popup holdout and a defined winner rule. Those controls are a product advantage; actual conversion lift depends on the campaign and traffic.
Poptin creates an A/B variant from a completed campaign and groups the designs in one dashboard test. This is useful for comparing a headline, incentive or layout without managing two unrelated campaigns. The A/B command becomes available after the initial campaign setup.
OptiMonk adds a no-popup control alongside a design, and traffic splits evenly between versions; a custom split is not available. Automatic winner settings include a 95% chance-to-win threshold, at least 200 conversions and three days. This gives an optimization team more explicit controls over the comparison and stopping rule.
| Criterion | Poptin | OptiMonk | Evidence |
| --- | --- | --- | --- |
| A/B testing | An A/B variant is created from a finished campaign and grouped in one test. (+0.7) · A/B testing: An A/B variant is created from a finished campaign and grouped in one test. (+0.35) · Popup tests: Visitors rotate between popup variants; any number of variants can be added. (+0.35) | Several popup versions run in one campaign; traffic always splits evenly. (+2.1) · A/B testing: Several popup versions run in one campaign; traffic always splits evenly. (+0.35) · Popup tests: Several versions of a popup run in one campaign and traffic is split between them. (+0.35) · No-popup holdout: A Control (no popup) variant holds back visitors; one per campaign. (+0.7) · Automatic winner: Auto-declare winner is on by default at 95% chance to win, 200 conversions and 3 days. (+0.7) | Poptin: [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing: Popup tests](https://help.poptin.com/en/article/how-does-ab-test-work-1fqzoxl/), 2026-10-17; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13 · OptiMonk: [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing: Popup tests](https://support.optimonk.com/en/articles/variants-and-ab-testing), 2026-10-17; [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing: Traffic split](https://support.optimonk.com/en/articles/variants-and-ab-testing), 2026-10-17; [A/B testing: No-popup holdout](https://support.optimonk.com/en/articles/variants-and-ab-testing), 2026-10-17; [A/B testing: Automatic winner](https://support.optimonk.com/en/articles/a-b-test-with-and-without-an-optimonk-campaign), 2026-10-17; [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing](https://agentic.optimonk.com/), 2026-10-13; [A/B testing](https://agentic.optimonk.com/), 2026-10-13 |
Round score: Poptin +0.7 (total 14.19), OptiMonk +2.1 (total 13.1).
## Round 7: Email & SMS
Weight: 4.5 points.
Choose Poptin Growth when you want popup capture and a native email workflow together. Choose the connected approach when your existing email platform already handles segmentation and follow-up well. Poptin Growth combines captured contacts with email campaigns and automations. Its canvas supports a confirmed-subscription trigger, source filters, Yes/No conditions, delays, email actions and contact operations. Retrigger controls help manage repeat entry. The email editor includes columns, text, images, buttons, HTML, coupons and reusable blocks.
OptiMonk’s connection routes let you pass captured contacts to a dedicated email or SMS platform. For a store already using Klaviyo, Mailchimp or another provider, this keeps follow-up in the system that owns customer journeys and reporting. Budget for that provider alongside OptiMonk.
| Criterion | Poptin | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Email marketing | Campaigns, segments and journeys; Growth Free covers 250 contacts and 500 emails. (+1.5) | Not confirmed | Poptin: [Email marketing](https://www.poptin.com/pricing/), 2026-10-12 |
| SMS marketing | Not confirmed | Not confirmed | — |
| Web push | Not confirmed | Not confirmed | — |
Round score: Poptin +1.5 (total 15.69), OptiMonk +0 (total 13.1).
## Round 8: Team & sites
Weight: 4.5 points.
Both keep billing away from other users: OptiMonk through the Owner role, Poptin through Agency sub-account users. Poptin’s subaccount structure is relevant for agencies. Match the plan’s seats and account structure to your team rather than comparing domain counts alone.
Poptin exposes users, subaccounts and account- or subaccount-scoped API keys. Its Users screen describes broad editing, deletion and billing access, while seat availability depends on the offer. On Agency, sub-account users cannot open Billing and Plans. Treat the user allowance and the popup-domain allowance as separate plan details. OptiMonk invitations distinguish Member and Owner. Subscription, billing and usage management belong to the Owner role. That is a practical separation when one person manages campaigns and another controls the subscription.
| Criterion | Poptin | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Workspaces | One domain on Free and Basic, four on Pro, unlimited on Agency and Growth. (+1.13) · Workspaces: One domain on Free and Basic, four on Pro, unlimited on Agency and Growth. (+0.28) · Several sites: Free and Basic allow 1 domain, Pro 4, and Agency unlimited domains. (+0.28) · Client portfolio: Agency plans create a sub-account per client or website with popups, forms, autoresponders and stats kept separate. (+0.56) | A workspace per domain; Essential allows two. (+0.56) · Workspaces: A workspace per domain; Essential allows two. (+0.28) · Several sites: Each domain is a workspace with its own campaigns, reports and leads. (+0.28) | Poptin: [Workspaces](https://www.poptin.com/pricing/), 2026-10-12; [Workspaces: Several sites](https://help.poptin.com/en/article/what-maximum-amount-of-domains-means-pxcyff/), 2026-10-17; [Workspaces](https://www.poptin.com/pricing/), 2026-10-12; [Workspaces: Client portfolio](https://help.poptin.com/en/article/how-does-an-agency-account-look-like-h29709/), 2026-10-17 · OptiMonk: [Workspaces](https://support.optimonk.com/en/articles/how-to-add-and-modify-domains), 2026-09-29; [Workspaces: Several sites](https://support.optimonk.com/en/articles/add-your-domain), 2026-10-17; [Workspaces](https://support.optimonk.com/en/articles/how-to-add-and-modify-domains), 2026-09-29; [Workspaces](https://support.optimonk.com/en/articles/how-to-add-and-modify-domains), 2026-09-29 |
| Team | (+0.28) | Teammate invites are available on Free. (+0.28) | Poptin: [Team](https://www.poptin.com/pricing/), 2026-10-12; [Team](https://www.poptin.com/pricing/), 2026-10-12 · OptiMonk: [Team](https://agentic.optimonk.com/), 2026-10-09; [Team](https://agentic.optimonk.com/), 2026-10-09 |
| Roles | (+0.56) · Roles: (+0.28) · Billing access controls: Agency sub-account users cannot open Billing and Plans. (+0.28) | (+0.56) · Roles: (+0.28) · Billing access controls: Billing, subscription and usage tabs are visible to the account owner only. (+0.28) | Poptin: [Roles](https://www.poptin.com/pricing/), 2026-10-12; [Roles: Billing access controls](https://help.poptin.com/en/article/how-does-an-agency-account-look-like-h29709/), 2026-10-17 · OptiMonk: [Roles](https://agentic.optimonk.com/), 2026-10-09; [Roles: Billing access controls](https://support.optimonk.com/en/articles/where-to-check-my-payment-status-and-download-the-invoices), 2026-10-17 |
Round score: Poptin +1.97 (total 17.66), OptiMonk +1.41 (total 14.51).
## Round 9: Developer
Weight: 4.5 points.
Poptin’s public API manages contacts and email operations, reads popup analytics, and pauses or resumes existing popups. Keys belong to an account or subaccount and can be revoked. Webhooks forward form submissions to an external endpoint. OptiMonk’s REST API and MCP server create and edit campaigns with scoped access. MCP can also change delivery settings and publish. These builder interfaces do not read leads or analytics; a webhook sends subscriber details to a callback URL.
| Criterion | Poptin | OptiMonk | Evidence |
| --- | --- | --- | --- |
| HTTP API | Contacts, email campaigns and popup analytics; keys are tied to one account. (+0.94) · HTTP API: Contacts, email campaigns and popup analytics; keys are tied to one account. (+0.19) · Operate campaigns: The API pauses and resumes existing poptins and renames them. (+0.19) · Read performance: The Poptin Analytics endpoint returns metrics for a date range, filterable by device, type and domain. (+0.38) · Scoped credentials: Each API key is bound to the account or subaccount it was created in. (+0.19) | Scoped REST keys create and edit campaigns; no leads or analytics. (+0.94) · HTTP API: Scoped REST keys create and edit campaigns; no leads or analytics. (+0.19) · Create designs: Builds popups and creates draft campaigns over REST with the same credentials. (+0.38) · Operate campaigns: (+0.19) · Scoped credentials: Keys carry build and campaign read/write scopes; unticked scopes are refused. (+0.19) | Poptin: [HTTP API](https://developers.poptin.com/docs/getting-started), 2026-10-12; [HTTP API](https://developers.poptin.com/docs/getting-started), 2026-10-12; [HTTP API: Operate campaigns](https://developers.poptin.com/reference/pausepoptin), 2026-10-17; [HTTP API: Read performance](https://developers.poptin.com/reference/poptinanalytics), 2026-10-17; [HTTP API: Scoped credentials](https://developers.poptin.com/docs/authentication), 2026-10-17 · OptiMonk: [HTTP API](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-16; [HTTP API: Create designs](https://support.optimonk.com/en/articles/api-keys-and-the-mcp-endpoint), 2026-10-17; [HTTP API](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-16; [HTTP API: Read performance](https://support.optimonk.com/en/articles/api-keys-and-the-mcp-endpoint), 2026-10-17; [HTTP API: Scoped credentials](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-17 |
| Browser API | Not confirmed | Not confirmed | — |
| Webhooks | (+0.19) | Sends first name, last name and email to a callback URL. (+0.19) | Poptin: [Webhooks](https://developers.poptin.com/docs/getting-started), 2026-10-12 · OptiMonk: [Webhooks](https://agentic.optimonk.com/), 2026-10-13 |
| MCP server | Not confirmed | (+1.5) · MCP server: (+0.38) · Create designs: Tools build popups and create draft campaigns. (+0.38) · Operate campaigns: Tools change delivery settings and publish a campaign. (+0.38) · Scoped credentials: Connections carry build and campaign read and write scopes. (+0.38) | OptiMonk: [MCP server](https://support.optimonk.com/en/articles/mcp-tool-reference), 2026-10-16; [MCP server: Create designs](https://support.optimonk.com/en/articles/mcp-tool-reference), 2026-10-17; [MCP server: Operate campaigns](https://support.optimonk.com/en/articles/mcp-tool-reference), 2026-10-17; [MCP server: Read performance](https://support.optimonk.com/en/articles/api-keys-and-the-mcp-endpoint), 2026-10-17; [MCP server: Scoped credentials](https://support.optimonk.com/en/articles/authentication-and-access), 2026-10-17 |
Round score: Poptin +1.13 (total 18.79), OptiMonk +2.63 (total 17.13).
## Round 10: Support
Weight: 1.8 points.
Both offer direct support. Compare the channels and plan: Poptin lists chat and email across its popup plans, while OptiMonk adds account management on higher tiers. Poptin includes chat and email support on Free, Basic and Pro; Growth and Agency add premium support. Support availability follows the product and plan you choose. OptiMonk includes live chat on Free, while Premium and Master add an account manager. An account manager provides a different level of assistance from access to chat and can matter for teams running a larger optimization program.
| Criterion | Poptin | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Chat support | (+0.9) | Live chat on all plans, including Free. (+0.9) | Poptin: [Chat support](https://www.poptin.com/pricing/), 2026-09-29 · OptiMonk: [Chat support](https://www.optimonk.com/pricing), 2026-10-16 |
Round score: Poptin +0.9 (total 19.69), OptiMonk +0.9 (total 18.03).
## Round 11: Editor & workflow
Weight: 5.4 points.
Poptin includes editor access on Growth Free and saves campaigns as inactive drafts. Its visual controls let you configure elements, fields and buttons directly. OptiMonk opens its editor on Free and saves inactive drafts. Chat and Visual modes support revisions, with Undo, Redo and Saved versions. The in-app assistant generates concepts and changes designs and display settings.
| Criterion | Poptin | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Free editor | (+0.39) | (+0.39) | Poptin: [Free editor](https://app.popt.in/), 2026-10-12 · OptiMonk: [Free editor](https://agentic.optimonk.com/), 2026-10-09 |
| Campaign drafts | (+0.39) | Campaigns are saved inactive and switched on later. (+0.39) | Poptin: [Campaign drafts](https://app.popt.in/), 2026-10-12 · OptiMonk: [Campaign drafts](https://agentic.optimonk.com/), 2026-10-09 |
| Saved versions | Not confirmed | Saved versions plus Undo and Redo. (+0.77) | OptiMonk: [Saved versions](https://agentic.optimonk.com/), 2026-10-09 |
| AI popup assistant | Not confirmed | Generates concepts, revises designs and changes delay or device settings. (+3.09) · AI popup assistant: Generates concepts, revises designs and changes delay or device settings. (+0.77) · Copy: The AI tab rewrites and tightens popup copy on request. (+0.77) · Design: The AI tab applies fast design edits or full rebuilds from a prompt. (+0.77) · Targeting: A settings assistant changes targeting from a plain-language request. (+0.77) | OptiMonk: [AI popup assistant](https://agentic.optimonk.com/), 2026-10-09; [AI popup assistant: Copy](https://support.optimonk.com/en/articles/editing-your-popup), 2026-10-17; [AI popup assistant: Design](https://support.optimonk.com/en/articles/editing-your-popup), 2026-10-17; [AI popup assistant: Targeting](https://support.optimonk.com/en/articles/visitor-attribute-targeting), 2026-10-17 |
Round score: Poptin +0.77 (total 20.46), OptiMonk +4.63 (total 22.66).
## Round 12: Data & reporting
Weight: 4.5 points.
Poptin is attractive for scheduled reporting and external performance access. OptiMonk ties reporting to a range of campaign and commerce goals. Compare the same conversion event when judging results. Poptin reports visitors, views and conversions, with email reporting in the email product. Scheduled lead and statistics reports include recipient, subaccount, interval and timezone settings. Its reporting API is useful when you want to bring results into an external dashboard or an agent workflow.
OptiMonk offers Submit and Order goals, plus page visits, purchase value and add-to-cart value. The test-store campaign recorded an impression and a submitted contact, and the contact appeared in Submits. CSV and XLSX export commands support work outside the dashboard.
| Criterion | Poptin | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Field mapping | Not confirmed | Map signup fields to email or CRM provider fields. (+0.64) | OptiMonk: [Field mapping](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09 |
| Lead export | Not confirmed | CSV or XLSX. (+0.64) | OptiMonk: [Lead export](https://agentic.optimonk.com/), 2026-10-13 |
| Scheduled reports | (+0.64) | Not confirmed | Poptin: [Scheduled reports](https://app.popt.in/), 2026-10-12 |
| Revenue goals | Not confirmed | Purchase, order and add-to-cart value goals. (+0.64) | OptiMonk: [Revenue goals](https://agentic.optimonk.com/), 2026-10-13 |
| Team notifications | (+1.29) · Team notifications: (+0.32) · Email: Lead notification emails go to up to five recipients per popup. (+0.64) · Slack: Sends new lead details to a Slack channel. (+0.32) | (+0.64) · Team notifications: (+0.32) · Slack: Each submission posts to the Slack channel of an incoming webhook. (+0.32) | Poptin: [Team notifications](https://app.popt.in/), 2026-10-12; [Team notifications: Email](https://help.poptin.com/en/article/how-can-i-change-the-email-address-of-my-lead-notifications-rgxvi7/), 2026-10-17; [Team notifications: Slack](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-slack-1z05tm9/), 2026-10-17 · OptiMonk: [Team notifications](https://support.optimonk.com/en/articles/slack-integration), 2026-10-17; [Team notifications](https://support.optimonk.com/en/articles/slack-integration), 2026-10-17; [Team notifications: Slack](https://support.optimonk.com/en/articles/slack-integration), 2026-10-17 |
Round score: Poptin +1.93 (total 22.39), OptiMonk +2.57 (total 25.23).
## Round 13: Integrations
Weight: 4.5 points.
Both fit an existing marketing stack. Pick by the exact destination and fields you need, not the length of a logo list. The integration directory below keeps email, CRM, team notifications and automation routes separate. Poptin connects to email and CRM platforms, with Make and Zapier for additional workflows. Slack supports team notifications, and a webhook route can forward submissions. Its REST API offers another route to contacts and reporting. A store can therefore keep its existing email platform rather than moving to Poptin Growth.
OptiMonk’s provider menu includes Klaviyo, Mailchimp, HubSpot, Attentive, Postscript, Salesforce, Slack, Zapier and Webhook. Its own subscriber list stores campaign responses. Email and SMS connectors make it a natural capture layer for a store that already has a lifecycle-marketing stack.
| Criterion | Poptin | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Email | ActiveCampaign, ActiveTrail, AWeber, Benchmark, Brevo, Campaign Monitor, CM Commerce, Constant Contact, Customer.io, Dotdigital, Drip, E-goi, Ecomail, Elastic Email, EmailOctopus, Emma, GetResponse, Gist, iContact, Kit, Klaviyo, MailerLite, Mailgun, Mailjet, Moosend, Omnisend, SendFox, SendGrid, Sendlane, Sendloop, SendPulse: Transfer captured contacts to your mailing platform. The integration selector is available in Growth Free; provider-specific field mapping is unconfirmed. Mailchimp: Connect from Email and Integration using Mailchimp authorization or an API key. Send signups with tags and groups; the Update Existing Contacts option also updates returning subscribers while retaining their existing tags and groups. Message and consent values use text merge fields named MESSAGE and CONSENT. (+0.13) | SendGrid, Brevo, AWeber, Campaign Monitor, GetResponse, CleverReach, Selzy, CM Commerce, Maileon, Mailigen, MailWizz, Listamester, Omnisend, The Marketer, WebGalamb: The inspected picker includes these destinations; some use older names such as Sendinblue, Conversio and Soundest. Setup proceeds through account, list and field mapping. Delivery was not tested. Klaviyo: Connect the Klaviyo account, choose the destination list and map signup fields in the integration setup. The mapping determines which collected answers accompany the contact, so it is part of configuring the campaign rather than simply enabling the provider. Follow-up messages and segmentation are handled in Klaviyo. Mailchimp: Connect the Mailchimp account, choose the destination list and map signup fields in the integration setup. The mapping determines which collected answers accompany the contact, so it is part of configuring the campaign rather than simply enabling the provider. Follow-up messages and segmentation are handled in Mailchimp. (+0.13) | Poptin: [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-12; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-12; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-12; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-12 · OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
| SMS | Not confirmed | Attentive, Postscript: Send captured contacts to SMS marketing platforms. (+0.25) | OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
| CRM | Agile CRM, Fireberry, Freshsales, HubSpot, Keap, LeadSquared, Nutshell, Pipedrive, Salesflare, Salesforce, Zoho CRM: Route new contacts to sales tools. (+0.13) | Salesforce, Keap, MiniCRM, SalesAutopilot, Ontraport: Send new subscribers to the selected destination; provider-specific settings apply. HubSpot: Connect the HubSpot account, choose the destination list and map signup fields in the integration setup. The mapping determines which collected answers accompany the contact, so it is part of configuring the campaign rather than simply enabling the provider. Follow-up messages and segmentation are handled in HubSpot. (+0.13) | Poptin: [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-12; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-12; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-12; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-12 · OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
| Messaging | Crisp, Drift, Intercom, Slack: These messaging services appeared in the authenticated integration selector. Delivery was not tested. (+0.13) | Slack: Send team notifications to Slack. (+0.13) | Poptin: [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-12; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-12; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-12; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-12 · OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
| Customer lifecycle | Not confirmed | Not confirmed | — |
| Analytics | Not confirmed | Google Analytics 4 via Google Tag Manager: The help centre documents campaign tracking through GTM. (+0.25) | OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
| Advertising | Not confirmed | Not confirmed | — |
| Marketing tools | Not confirmed | Not confirmed | — |
| Store | Not confirmed | Not confirmed | — |
| Product recommendations | Not confirmed | Not confirmed | — |
| Personalization | Not confirmed | Not confirmed | — |
| Reviews | Not confirmed | Not confirmed | — |
| Content | Not confirmed | Not confirmed | — |
| Custom forms | Not confirmed | Not confirmed | — |
| Data & validation | Not confirmed | Not confirmed | — |
| Spreadsheets | Not confirmed | Not confirmed | — |
| Automation | Make, Zapier: Use intermediary workflows for additional destinations. (+0.13) | Zapier: Forward leads through automation workflows. (+0.13) | Poptin: [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-12; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-12; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-12; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-12 · OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
| Custom connections | REST API, Webhooks: Read popup analytics, pause or resume existing popups, and manage contacts through the API. Webhooks forward form submissions to your endpoint. MCP is not yet available. (+0.13) | Webhooks, REST API: Webhooks forward submissions. The documented REST builder API creates and edits campaigns; it does not expose leads or analytics. (+0.13) | Poptin: [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-12; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-12; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-12; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-12 · OptiMonk: [Connection setup](https://support.optimonk.com/en/articles/connecting-your-email-or-crm-provider), 2026-10-09; [Integration guides](https://support.optimonk.com/en/collections/integrations-email-sms-and-crm-41604332), 2026-10-09 |
Round score: Poptin +0.63 (total 23.01), OptiMonk +1.13 (total 26.36).
## Round 14: Shopify
Weight: 12.6 points.
OptiMonk has the stronger recommendation-led Shopify case. Poptin gives you customer and cart targeting plus a direct cart action. Use the capability table below to compare the individual operations rather than treating installation as a complete ecommerce feature set. Poptin has a native Shopify app. Cart item count, cart value, specific products, customer tags and login status can shape the audience. Order-history targeting requires an upgrade. Shopify cart triggers and post-purchase automations can start the next interaction. Popup buttons offer Add to cart. Coupon setup supports fixed codes and imported unique-code lists, including CSV and fallback codes. These controls suit targeted capture and straightforward cart offers.
OptiMonk also has a native Shopify app. Cart conditions combine value, product count and specific products with AND logic. Its product features cover manually selected products, most-viewed and recently visited items, cart contents and smart recommendations. Shopify coupon support includes unique single-use codes, expiry settings and automatic application; wheel and scratch-card prizes use existing codes. Together these features support recommendation-led offers as well as signup incentives.
| Criterion | Poptin | OptiMonk | Evidence |
| --- | --- | --- | --- |
| Storefront installation | Install the app and enable its theme embed. (+0.39) | Install the app and enable its theme embed to display campaigns and collect responses. (+0.39) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 · OptiMonk: [Shopify evidence](https://agentic.optimonk.com/), 2026-10-13 |
| Native Shopify app | Install the native Poptin app from the Shopify App Store. (+0.39) | Install the native OptiMonk app from the Shopify App Store. (+0.39) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 · OptiMonk: [Shopify evidence](https://agentic.optimonk.com/), 2026-10-13 |
| Built for Shopify | No | No | Poptin: [App website](https://app.popt.in/), 2026-10-13 · OptiMonk: [App website](https://agentic.optimonk.com/), 2026-10-13 |
| Shopify media assets | Not confirmed | Not confirmed | — |
| Shopify products and variants | Not confirmed | Show manually selected products, most-viewed items, recently visited products, cart contents and smart recommendations. (+0.79) | OptiMonk: [Shopify evidence](https://support.optimonk.com/en/articles/product-recommendations), 2026-10-06 |
| Shopify collections | Not confirmed | Not confirmed | — |
| Shopify discount assets | Not confirmed | Generate unique, single-use codes when displayed, with fixed or relative expiry. Wheel and scratch-card prizes use existing codes. (+0.79) | OptiMonk: [Shopify evidence](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-06 |
| Shopify metafields and metaobjects | Not confirmed | Not confirmed | — |
| Shopify customer data | Use customer tags, login status and order history. Order-history access requires an upgrade. (+0.79) | Not confirmed | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Shopify customer synchronization | Not confirmed | Not confirmed | — |
| Shopify events and triggers | Use a cart trigger or a follow-up automation after a Shopify purchase. (+0.79) | Not confirmed | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Shopify audience and cart targeting | Target by cart item count, value and products, login status, customer tags and order history. Order-history targeting requires an upgrade. (+0.39) | Combine cart value, product count and specific products in the cart using AND conditions. (+0.39) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 · OptiMonk: [Shopify evidence](https://agentic.optimonk.com/), 2026-10-13 |
| Apply a Shopify discount | Not confirmed | Automatically apply Shopify coupons. (+0.79) | OptiMonk: [Shopify evidence](https://support.optimonk.com/en/articles/coupon-codes-in-optimonk-additional-features-for-shopify-users), 2026-10-06 |
| Add a Shopify product to cart | Add a product to the cart with a popup button. (+0.79) | Not confirmed | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Buy now / direct checkout | Not confirmed | Not confirmed | — |
| Shopify Flow | Not confirmed | Not confirmed | — |
Round score: Poptin +3.54 (total 26.56), OptiMonk +3.54 (total 29.9).
## Round 15: Pricing
Weight: 10 points.
Poptin charges by visitors; OptiMonk charges by pageviews. If 10,000 people each open six pages in a month, that is 10,000 visitors but 60,000 pageviews. Traffic is only part of the price: removing branding or sending welcome emails can require a paid plan even on a small website. Promotional popups and A/B testing may already be included for free. The table matches both traffic and the stated features.
Poptin’s monthly popup plans are Basic at $25 for 10,000 visitors and one domain, Pro at $59 for 50,000 visitors and four domains, and Agency at $119 for 150,000 visitors and unlimited domains. Growth uses a separate contact-and-email model: the $19 bracket covers 500 contacts and 5,000 visitors, with unlimited emails and domains. Visitor allowances count visitors to installed pages, not just popup viewers.
OptiMonk bills pageviews. Free covers 10,000 pageviews and one domain; Essential, Growth and Premium cover 20,000, 100,000 and 500,000 pageviews. Our account’s monthly prices were $29, $99 and $249. Published annual equivalents were $19, $69 and $179 per month, requiring annual payments of $228, $828 and $2,148. Targeting, A/B testing, integrations and unbranded popups are included even on Free. AI credits and domains also have plan limits.
| Criterion | Poptin | OptiMonk | Evidence |
| --- | --- | --- | --- |
| A small website (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Covers 1,000 visitors and one website, so no paid plan is needed. (+0.5) | $0 / mo · Free. Covers 10,000 pageviews and one website. This site uses only 2,000 of those views. (+0.5) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-12 · OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-12 |
| Visitors explore more pages (visitors / mo: 10,000, pageviews / mo: 60,000, website: 1) | $25 / mo · Basic. Basic covers 10,000 visitors on one website. Viewing more pages does not increase the visitor count. (+0.8) | $99 / mo · Growth. Essential’s 20,000 pageviews are too few. Growth covers 100,000, enough for this site’s 60,000 views. (+0.2) | Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 · OptiMonk: [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| A higher-traffic website (visitors / mo: 50,000, pageviews / mo: 100,000, website: 1) | $59 / mo · Pro. Basic stops at 10,000 visitors. Pro covers the required 50,000. (+0.63) | $99 / mo · Growth. Growth covers 100,000 pageviews. Essential’s 20,000-view allowance is too small. (+0.37) | Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 · OptiMonk: [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Two websites on one account (visitors / mo: 10,000 total, pageviews / mo: 20,000 total, websites: 2) | $59 / mo · Pro. Basic allows only one website. Pro includes four, so it fits both sites even though their traffic is modest. (+0.33) | $29 / mo · Essential. Essential includes two websites and 20,000 pageviews, covering both the site count and their combined traffic. (+0.67) | Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 · OptiMonk: [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Launch popups without vendor branding (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $19 / mo · Growth · 500 contacts. Removing branding requires paid access; Growth is cheaper than Basic and covers 5,000 visitors. (+0) | $0 / mo · Free. Free includes unbranded popups and covers 10,000 pageviews. (+1) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 · OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Run a sale or promotion (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free supports promotional popups, links to an offer and fixed coupon codes. This traffic fits its free allowance. (+0.5) | $0 / mo · Free. Free includes promotional popups and fixed coupon codes. No paid feature upgrade is needed. (+0.5) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 · OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Improve popup conversion with A/B testing (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. A/B testing is included in Free. This scenario stays within its 1,000-visitor limit. (+0.5) | $0 / mo · Free. Free includes A/B testing; no feature upgrade is required. (+0.5) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 · OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk account](https://agentic.optimonk.com/), 2026-10-09 |
| Collect data and feedback with surveys, quizzes and forms (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free includes surveys and forms with text answers, choice fields and contact details. It covers basic data and feedback collection; a dedicated scored or branching quiz is not established. (+0.5) | $0 / mo · Free. Free includes surveys, multi-step forms and product quizzes. These features do not require a paid upgrade at this traffic level. (+0.5) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12; [Poptin follow-up audit](https://app.popt.in/), 2026-10-13 · OptiMonk: [OptiMonk pricing](https://www.optimonk.com/pricing), 2026-10-15; [OptiMonk follow-up audit](https://agentic.optimonk.com/), 2026-10-13; [OptiMonk features](https://www.optimonk.com/features), 2026-09-30 |
| Signup plus an automated welcome email (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1, active contacts: 500, emails / mo: 1,000) | $19 / mo · Growth · 500 contacts. Free stops at 250 active contacts and 500 emails; Growth includes automations and unlimited emails. (+1) | Not confirmed | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Popups and email marketing in one platform (visitors / mo: 5,000, pageviews / mo: 10,000, website: 1, active contacts: 500, emails / mo: 5,000) | $19 / mo · Growth · 500 contacts. Includes popups, newsletters, audience segments and automated email sequences. Free is limited to 250 contacts and 500 emails; Growth covers 500 contacts, unlimited emails and 5,000 visitors. (+1) | Not confirmed | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
Round score: Poptin +5.75 (total 32.31), OptiMonk +4.25 (total 34.14).
## The final score
OptiMonk leads overall, with its largest advantages in editor & workflow, developer, and experiments. Poptin scores higher in forms, pricing, and formats & content. The priority scores below show how the result changes with the work you value most.
| Round | Poptin | OptiMonk |
| --- | --- | --- |
| Formats & content | 3 | 1.5 |
| Forms | 5.33 | 3.07 |
| Surveys | 0 | 0.82 |
| Gamification | 0.66 | 0.66 |
| Targeting | 4.5 | 4.95 |
| Experiments | 0.7 | 2.1 |
| Email & SMS | 1.5 | 0 |
| Team & sites | 1.97 | 1.41 |
| Developer | 1.13 | 2.63 |
| Support | 0.9 | 0.9 |
| Editor & workflow | 0.77 | 4.63 |
| Data & reporting | 1.93 | 2.57 |
| Integrations | 0.63 | 1.13 |
| Shopify | 3.54 | 3.54 |
| Pricing | 5.75 | 4.25 |
| Total | 32.31 | 34.14 |
## What matters most to you?
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Poptin | OptiMonk |
| --- | --- | --- |
| The overall feature set | 32.31 | 34.14 |
| Popups without email marketing | 31.03 | 41.19 |
| Collecting more leads | 35.33 | 33.34 |
| Popups and email marketing in one service | 49.28 | — · Required capability unconfirmed |
| Running campaigns for my Shopify store | 29.56 | 30.19 |
| A/B testing and measuring results | 27.02 | 40.19 |
| Creating and editing campaigns with AI | — · Required capability unconfirmed | 84.81 |
| Collecting data and feedback | 31.58 | 26.86 |
| Working with a team or managing clients | 40.16 | 32.16 |
| Connecting AI agents to my workflow | 27.3 | 50.73 |
## How the comparison works
These scores are relative to Poptin and OptiMonk in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
1. **Relative scores, not universal ratings.** The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
2. **One shared pool of 100 points.** The 15 rounds cover 194 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
3. **How features earn points.** If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
4. **How prices earn points.** Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
5. **Which plans count.** Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
6. **How your priorities change the score.** A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.
## See also
- [Popup integrations](https://popuppapa.com/popup-integrations/index.md): Follow captured data through connectors, webhooks and agents.
- [What does an announcement really cost?](https://popuppapa.com/promo-popup-cost/index.md): Understand why pageviews and visitors produce different bills.
- [Shopify popup apps](https://popuppapa.com/shopify-popup-apps/index.md): What a store connection adds to targeting and discounts.