# Poptin vs Picreel: features, pricing and popup workflows
Compare Poptin vs Picreel: popup forms, targeting, games, integrations, pricing and task-based ratings. See the differences that affect your campaign.
- Page: https://popuppapa.com/poptin-vs-picreel/
- Published: 2026-10-27; updated: 2026-10-27
- Poptin review: https://popuppapa.com/reviews/poptin/index.md
- Picreel review: https://popuppapa.com/reviews/picreel/index.md
## What do you need your website to do next?
Poptin and Picreel can both present an offer and collect an email address. Their differences grow when the response needs validation, reusable contact properties, reporting or follow-up. Poptin extends the capture step into a contact-and-email workflow through Growth.
Picreel’s entry offer uses pageviews and annual billing. Poptin’s popup subscriptions use visitors to installed pages, while Growth has its own contact model. A larger allowance number therefore does not automatically mean more usable campaign capacity.
The comparison also covers game access, account structure and experiments. Picreel exposes some capabilities through higher tiers or trials, whereas Poptin’s agency subaccounts and reporting controls provide a more explicit route for teams managing several campaigns.
## How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded, with the source behind each verdict.
## Round 1: Formats & content
Weight: 9 points.
Poptin provides popups and embedded forms, with desktop and mobile layouts. Campaign elements can be arranged directly in the visual editor. Picreel builds promotional and lead-capture campaigns with animated entrances. Business adds countdowns and gamification. A message with a destination button can announce an update without requiring an email signup.
| Criterion | Poptin | Picreel | Evidence |
| --- | --- | --- | --- |
| Message | (+0.64) | Not confirmed | Poptin: [Message](https://www.poptin.com/features/), 2026-10-07 · Picreel: [Message](https://www.picreel.com/blog/announcement-popup-in-wordpress/), 2026-09-30 |
| Flyby / slide-in | (+0.64) | Not confirmed | Poptin: [Flyby / slide-in](https://www.poptin.com/features/slide-ins/), 2026-10-07 |
| Promo bars | (+0.64) | Not confirmed | Poptin: [Promo bars](https://www.poptin.com/features/), 2026-09-30 |
| Teasers | (+0.64) | Not confirmed | Poptin: [Teasers](https://www.poptin.com/popups/), 2026-10-07 |
| Content carousel | Not confirmed | Not confirmed | — |
| Eye-catching | Not confirmed | (+1.29) · Eye-catching: (+0.64) · Entrance animation: (+0.64) | Picreel: [Eye-catching](https://app.picreel.com/), 2026-10-22; [Eye-catching](https://app.picreel.com/), 2026-10-22; [Eye-catching](https://app.picreel.com/), 2026-10-22; [Eye-catching](https://app.picreel.com/), 2026-10-22 |
| Countdown | (+0.32) | (+0.32) | Poptin: [Countdown](https://www.poptin.com/features/), 2026-10-12 · Picreel: [Countdown](https://www.picreel.com/pricing/), 2026-09-29 |
| Button link | (+0.32) | (+0.32) | Poptin: [Button link](https://help.poptin.com/en/article/button-functionalities-after-poptin-submission-or-clicking-u4xyzd/), 2026-10-26 · Picreel: [Button link](https://help.picreel.com/overlays/traffic-redirect), 2026-10-26 |
| Copy coupon | Not confirmed | Not confirmed | — |
| Dynamic text | Not confirmed | Not confirmed | — |
| Mobile editor | A separate mobile version can change text, images, buttons and field order. (+0.64) | Not confirmed | Poptin: [Mobile editor](https://app.popt.in/), 2026-10-16 |
Round score: Poptin +3.86 (total 3.86), Picreel +1.93 (total 1.93).
## Round 2: Forms
Weight: 12.6 points.
Poptin’s typed properties and email-address restrictions offer more control over the resulting contact record. Picreel’s ordinary fields cover a simpler capture brief. Poptin offers name, email, phone, message, location, birthday and email-consent fields. Properties can use radio buttons, single-select controls and hidden values, with custom text, number, date, boolean and multiple-value properties. Email checks include format, typos and business-address rules. Double opt-in can inherit the account setting or be configured for the form. Picreel provides phone, written-answer, choice, consent and hidden inputs. Its practical role is a straightforward lead form rather than a full contact-and-follow-up workspace.
| Criterion | Poptin | Picreel | Evidence |
| --- | --- | --- | --- |
| Email capture | (+0.16) | (+0.16) | Poptin: [Email capture](https://www.poptin.com/features/), 2026-10-12 · Picreel: [Email capture](https://www.picreel.com/integrations/), 2026-10-05 |
| SMS capture | Not confirmed | Not confirmed | — |
| Phone field | (+0.16) | (+0.16) | Poptin: [Phone field](https://www.poptin.com/features/), 2026-10-12 · Picreel: [Phone field](https://app.picreel.com/), 2026-10-22 |
| Single choice | Radio buttons or a single-select dropdown. (+0.16) | (+0.16) | Poptin: [Single choice](https://www.poptin.com/features/), 2026-10-12 · Picreel: [Single choice](https://app.picreel.com/), 2026-10-22 |
| Multiple choice | Not confirmed | Not confirmed | — |
| Free text | Collected through the Message field. (+0.16) | (+0.16) | Poptin: [Free text](https://www.poptin.com/features/), 2026-10-12 · Picreel: [Free text](https://app.picreel.com/), 2026-10-22 |
| Consent checkbox | (+0.48) · Consent checkbox: (+0.16) · Email marketing consent: Add a Consent Checkbox field with editable text, optionally required or pre-ticked. (+0.32) | (+0.16) | Poptin: [Consent checkbox](https://www.poptin.com/features/), 2026-10-12; [Consent checkbox: Email marketing consent](https://help.poptin.com/en/article/how-to-add-a-consent-checkbox-to-your-poptin-ngtsan/), 2026-10-17; [Consent checkbox](https://www.poptin.com/features/), 2026-10-12; [Consent checkbox](https://www.poptin.com/features/), 2026-10-12 · Picreel: [Consent checkbox](https://app.picreel.com/), 2026-10-22; [Consent checkbox](https://app.picreel.com/), 2026-10-22; [Consent checkbox](https://app.picreel.com/), 2026-10-22; [Consent checkbox](https://app.picreel.com/), 2026-10-22 |
| Hidden fields | Any input field can be set to hidden. (+0.16) | (+0.16) | Poptin: [Hidden fields](https://www.poptin.com/features/), 2026-10-12 · Picreel: [Hidden fields](https://app.picreel.com/), 2026-10-22 |
| Multi-step | Not confirmed | Not confirmed | — |
| Logic | Not confirmed | Not confirmed | — |
| Validation | (+1.78) · Validation: (+0.16) · Field validation: (+0.32) · Email format: Email validation checks the address format and catches typos; a business-only mode is also available. (+0.32) · Phone format: Phone validation accepts 7-15 digits with only - ( ) and + as symbols; an international prefix mode exists. (+0.32) · Email typo check: Flags common email typos. (+0.32) · Business email filter: Can accept business addresses only. (+0.32) | (+0.48) · Validation: (+0.16) · Required fields: (+0.32) | Poptin: [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Field validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Email format](https://help.poptin.com/en/article/what-is-validation-of-input-fields-e35vw9/), 2026-10-17; [Validation: Phone format](https://help.poptin.com/en/article/what-is-validation-of-input-fields-e35vw9/), 2026-10-17; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Email typo check](https://www.poptin.com/features/), 2026-10-12; [Validation: Business email filter](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12 · Picreel: [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22; [Validation](https://app.picreel.com/), 2026-10-22 |
| CAPTCHA | Not confirmed | Not confirmed | — |
| Email double opt-in | Set per popup or inherited from the account default. (+0.32) | Not confirmed | Poptin: [Email double opt-in](https://www.poptin.com/features/), 2026-10-12 |
| Follow-up | (+2.26) · Follow-up: (+0.32) · After signup: An autoresponder email can be sent to visitors who submit a connected popup or form. (+0.32) · Reward email: Gamified popup autoresponders can include the prize won and the prize code through merge tags. (+0.32) · Email automation: (+0.32) · Email sequences: Automations chain emails, delays, splits and contact updates into flows that run on triggers. (+0.32) · Delays and branches: Add Time Delay steps and Yes/No Conditional Splits based on email activity, tags or properties. (+0.32) · Lifecycle triggers: Contacts Activity triggers fire on subscription, unsubscription, property or tag changes. (+0.32) | Not confirmed | Poptin: [Follow-up](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: After signup](https://help.poptin.com/en/article/how-to-create-poptin-autoresponder-1k2nl99/), 2026-10-17; [Follow-up](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: Reward email](https://help.poptin.com/en/article/how-to-create-poptin-autoresponder-1k2nl99/), 2026-10-17; [Follow-up: Email automation](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: Email sequences](https://help.poptin.com/en/article/how-to-create-an-email-automation-8s8qv4/), 2026-10-17; [Follow-up: Delays and branches](https://help.poptin.com/en/article/how-to-create-an-email-automation-8s8qv4/), 2026-10-17; [Follow-up: Lifecycle triggers](https://help.poptin.com/en/article/contacts-activity-trigger-1rcn27h/), 2026-10-17 |
Round score: Poptin +5.65 (total 9.51), Picreel +1.45 (total 3.38).
## Round 3: Surveys
Weight: 4.5 points.
Poptin can collect customer answers through form fields. Dedicated feedback ratings and quiz formats are evaluated separately from ordinary signup questions. Picreel forms include written answers, radio buttons and dropdowns. These can capture a preference during signup, but do not by themselves establish a recommendation quiz, score calculation or branching survey.
| Criterion | Poptin | Picreel | Evidence |
| --- | --- | --- | --- |
| Numeric rating | Not confirmed | Not confirmed | — |
| NPS | Not confirmed | Not confirmed | — |
| Star rating | Not confirmed | Not confirmed | — |
| Emoji rating | Not confirmed | Not confirmed | — |
| Binary rating | Not confirmed | Not confirmed | — |
| Quizzes | Not confirmed | Not confirmed | — |
Round score: Poptin +0 (total 9.51), Picreel +0 (total 3.38).
## Round 4: Gamification
Weight: 4.5 points.
Poptin provides several game journeys and prize controls. Picreel places gamification in Business, so its entry plan should not be used as the price of a game campaign. Poptin provides wheel, gift and scratch formats. Wheel and gift settings include prize labels, coupon codes, relative weights, losing outcomes and redirects. Weights of 2:1:1 displayed as 50%, 25% and 25%. Separate teaser, play, post-play, winning and losing screens give you control over the journey. The scratch setup we used revealed a fixed offer. Picreel places games on Business. Compare game selection and prize controls with that tier rather than the Essentials entry offer.
| Criterion | Poptin | Picreel | Evidence |
| --- | --- | --- | --- |
| Spin the wheel | Separate play, winning and losing screens. (+0.66) · Spin the wheel: Separate play, winning and losing screens. (+0.13) · Prize weights: Each prize slice has a weight that sets its win probability; an Equal Chances option evens them out. (+0.26) · Losing slices: A slice can be marked as a losing option where the visitor wins no prize, shown on a separate Losing screen. (+0.26) | (+0.13) | Poptin: [Spin the wheel](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12; [Spin the wheel: Prize weights](https://help.poptin.com/en/article/how-to-create-spin-the-wheel-gamified-popup-10cd85s/), 2026-10-17; [Spin the wheel: Losing slices](https://help.poptin.com/en/article/how-to-create-spin-the-wheel-gamified-popup-10cd85s/), 2026-10-17 · Picreel: [Spin the wheel](https://www.picreel.com/blog/spin-to-win-wheel-popups/), 2026-10-08; [Spin the wheel](https://www.picreel.com/blog/spin-to-win-wheel-popups/), 2026-10-08; [Spin the wheel](https://www.picreel.com/blog/spin-to-win-wheel-popups/), 2026-10-08 |
| Slot machine | Not confirmed | Not confirmed | — |
| Plinko | Not confirmed | Not confirmed | — |
| Lottery ball | Not confirmed | Not confirmed | — |
| Claw machine | Not confirmed | Not confirmed | — |
| Scratch card | (+0.26) | Not confirmed | Poptin: [Scratch card](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12 |
| Pick a gift | (+0.26) | Not confirmed | Poptin: [Pick a gift](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12 |
| Pick a card | Not confirmed | Not confirmed | — |
| Break the egg | Not confirmed | Not confirmed | — |
| Shake the tree | Not confirmed | Not confirmed | — |
| Memory cards | Not confirmed | Not confirmed | — |
| Treasure hunt | Not confirmed | Not confirmed | — |
| Learn to earn | Not confirmed | Not confirmed | — |
| Seasonal calendar | Not confirmed | Not confirmed | — |
| Daily offers | Not confirmed | Not confirmed | — |
Round score: Poptin +1.19 (total 10.7), Picreel +0.13 (total 3.51).
## Round 5: Targeting
Weight: 10.8 points.
Poptin includes delay, exit intent, scroll, page count, click count and inactivity triggers. Manual triggers fire when the first selected condition is met. Device, URL, country, frequency and schedules provide the basic audience controls. JavaScript, Autopilot, previous-page, cookie and other advanced conditions can require a paid plan. Picreel provides URL inclusion and exclusion, device and country rules, new or returning visitor conditions and cookies. Exit, delay, scroll and CSS-selector clicks control the opening moment, with repeat display from once to monthly.
| Criterion | Poptin | Picreel | Evidence |
| --- | --- | --- | --- |
| Page targeting | (+0.23) | (+0.23) | Poptin: [Page targeting](https://www.poptin.com/features/), 2026-10-12 · Picreel: [Page targeting](https://app.picreel.com/), 2026-10-22 |
| Geo targeting | (+0.23) | (+0.23) | Poptin: [Geo targeting](https://www.poptin.com/features/), 2026-10-12 · Picreel: [Geo targeting](https://app.picreel.com/), 2026-10-22 |
| Device targeting | (+0.23) | (+0.23) | Poptin: [Device targeting](https://www.poptin.com/features/), 2026-10-12 · Picreel: [Device targeting](https://app.picreel.com/), 2026-10-22 |
| Audience targeting | (+2.93) · Audience targeting: (+0.23) · Referrer targeting: (+0.45) · Cart targeting: Shopify only: cart item count, cart value or specific products. (+0.45) · Profile targeting: (+0.45) · Customer tags: Show a popup only to Shopify customers who carry chosen customer tags. (+0.45) · Login status: Show or hide a popup for logged-in or logged-out Shopify visitors. (+0.45) · Order history: Target logged-in Shopify customers by purchases, total spent, discounts, order and fulfilment status. (+0.45) | (+0.68) · Audience targeting: (+0.23) · New/returning visitors: (+0.45) | Poptin: [Audience targeting](https://app.popt.in/), 2026-10-13; [Audience targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Referrer targeting](https://app.popt.in/), 2026-10-12; [Audience targeting: Cart targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Profile targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Customer tags](https://help.poptin.com/en/article/shopify-customer-tags-targeting-how-to-show-poptin-only-to-specific-customers-on-shopify-3nt0jx/), 2026-10-17; [Audience targeting: Login status](https://help.poptin.com/en/article/how-to-target-customers-by-shopify-login-status-ntdq5c/), 2026-10-17; [Audience targeting: Order history](https://help.poptin.com/en/article/how-to-target-shopify-visitors-based-on-their-order-history-krhz37/), 2026-10-17; [Audience targeting](https://app.popt.in/), 2026-10-13 · Picreel: [Audience targeting](https://app.picreel.com/), 2026-10-22; [Audience targeting](https://app.picreel.com/), 2026-10-22; [Audience targeting](https://app.picreel.com/), 2026-10-22; [Audience targeting](https://app.picreel.com/), 2026-10-22; [Audience targeting](https://app.picreel.com/), 2026-10-22; [Audience targeting](https://app.picreel.com/), 2026-10-22; [Audience targeting](https://app.picreel.com/), 2026-10-22; [Audience targeting](https://app.picreel.com/), 2026-10-22; [Audience targeting](https://app.picreel.com/), 2026-10-22 |
| Behavior triggers | (+1.35) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Inactivity trigger: (+0.45) | (+0.9) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) | Poptin: [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Time delay](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Exit intent](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Scroll trigger](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Inactivity trigger](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12 · Picreel: [Behavior triggers](https://app.picreel.com/), 2026-10-22; [Behavior triggers](https://app.picreel.com/), 2026-10-22; [Behavior triggers](https://app.picreel.com/), 2026-10-22; [Behavior triggers](https://app.picreel.com/), 2026-10-22; [Behavior triggers](https://app.picreel.com/), 2026-10-22; [Behavior triggers](https://app.picreel.com/), 2026-10-22; [Behavior triggers](https://app.picreel.com/), 2026-10-22; [Behavior triggers](https://app.picreel.com/), 2026-10-22 |
| Click trigger | (+0.23) | (+0.23) | Poptin: [Click trigger](https://www.poptin.com/features/), 2026-10-12 · Picreel: [Click trigger](https://app.picreel.com/), 2026-10-22 |
| Scheduling | (+0.45) | Not confirmed | Poptin: [Scheduling](https://www.poptin.com/features/), 2026-10-12 |
| Frequency cap | Separate repeat rules for new, returning and converted visitors. (+0.23) | (+0.23) | Poptin: [Frequency cap](https://www.poptin.com/features/), 2026-10-12 · Picreel: [Frequency cap](https://app.picreel.com/), 2026-10-22 |
| Campaign control | Not confirmed | Not confirmed | — |
Round score: Poptin +5.85 (total 16.55), Picreel +2.7 (total 6.21).
## Round 6: Experiments
Weight: 6.3 points.
Poptin groups variants into a dashboard test. Picreel’s trial supports tests, but conflicting public tier descriptions leave ongoing access a separate buying question. Poptin creates an A/B variant from a completed campaign and groups the designs in one dashboard test. This is useful for comparing a headline, incentive or layout without managing two unrelated campaigns. The A/B command becomes available after the initial campaign setup. Picreel’s trial lets you select two to five campaigns for a comparison test. Its public Free overview and paid tier descriptions disagree on access, with the detailed list placing A/B testing in Enterprise.
| Criterion | Poptin | Picreel | Evidence |
| --- | --- | --- | --- |
| A/B testing | An A/B variant is created from a finished campaign and grouped in one test. (+0.7) · A/B testing: An A/B variant is created from a finished campaign and grouped in one test. (+0.35) · Popup tests: Visitors rotate between popup variants; any number of variants can be added. (+0.35) | (+0.7) · A/B testing: (+0.35) · Popup tests: (+0.35) | Poptin: [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing: Popup tests](https://help.poptin.com/en/article/how-does-ab-test-work-1fqzoxl/), 2026-10-17; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13 · Picreel: [A/B testing](https://app.picreel.com/), 2026-10-22; [A/B testing](https://app.picreel.com/), 2026-10-22; [A/B testing](https://app.picreel.com/), 2026-10-22; [A/B testing](https://app.picreel.com/), 2026-10-22; [A/B testing](https://app.picreel.com/), 2026-10-22; [A/B testing](https://app.picreel.com/), 2026-10-22; [A/B testing](https://app.picreel.com/), 2026-10-22; [A/B testing](https://app.picreel.com/), 2026-10-22; [A/B testing](https://app.picreel.com/), 2026-10-22 |
Round score: Poptin +0.7 (total 17.25), Picreel +0.7 (total 6.91).
## Round 7: Email & SMS
Weight: 4.5 points.
Poptin Growth combines captured contacts with email campaigns and automations. Its canvas supports a confirmed-subscription trigger, source filters, Yes/No conditions, delays, email actions and contact operations. Retrigger controls help manage repeat entry. The email editor includes columns, text, images, buttons, HTML, coupons and reusable blocks. Picreel sends captured leads to external email services, so the chosen destination is part of the workflow.
| Criterion | Poptin | Picreel | Evidence |
| --- | --- | --- | --- |
| Email marketing | Campaigns, segments and journeys; Growth Free covers 250 contacts and 500 emails. (+1.5) | Not confirmed | Poptin: [Email marketing](https://www.poptin.com/pricing/), 2026-10-12 |
| SMS marketing | Not confirmed | Not confirmed | — |
| Web push | Not confirmed | Not confirmed | — |
Round score: Poptin +1.5 (total 18.75), Picreel +0 (total 6.91).
## Round 8: Team & sites
Weight: 4.5 points.
Poptin’s subaccounts provide a concrete organization model for client work. Domain allowances alone do not establish equivalent client separation in Picreel. Poptin exposes users, subaccounts and account- or subaccount-scoped API keys. Its Users screen describes broad editing, deletion and billing access, while seat availability depends on the offer. On Agency, sub-account users cannot open Billing and Plans. Treat the user allowance and the popup-domain allowance as separate plan details. Picreel Business lists five domains and unlimited users. A user allowance does not describe publishing permissions or client isolation.
| Criterion | Poptin | Picreel | Evidence |
| --- | --- | --- | --- |
| Workspaces | One domain on Free and Basic, four on Pro, unlimited on Agency and Growth. (+1.69) · Workspaces: One domain on Free and Basic, four on Pro, unlimited on Agency and Growth. (+0.56) · Several sites: Free and Basic allow 1 domain, Pro 4, and Agency unlimited domains. (+0.56) · Client portfolio: Agency plans create a sub-account per client or website with popups, forms, autoresponders and stats kept separate. (+0.56) | Not confirmed | Poptin: [Workspaces](https://www.poptin.com/pricing/), 2026-10-12; [Workspaces: Several sites](https://help.poptin.com/en/article/what-maximum-amount-of-domains-means-pxcyff/), 2026-10-17; [Workspaces](https://www.poptin.com/pricing/), 2026-10-12; [Workspaces: Client portfolio](https://help.poptin.com/en/article/how-does-an-agency-account-look-like-h29709/), 2026-10-17 |
| Team | (+0.28) | (+0.28) | Poptin: [Team](https://www.poptin.com/pricing/), 2026-10-12; [Team](https://www.poptin.com/pricing/), 2026-10-12 · Picreel: [Team](https://www.picreel.com/pricing/), 2026-09-29; [Team](https://www.picreel.com/pricing/), 2026-09-29 |
| Roles | (+1.13) · Roles: (+0.56) · Billing access controls: Agency sub-account users cannot open Billing and Plans. (+0.56) | Not confirmed | Poptin: [Roles](https://www.poptin.com/pricing/), 2026-10-12; [Roles: Billing access controls](https://help.poptin.com/en/article/how-does-an-agency-account-look-like-h29709/), 2026-10-17 |
Round score: Poptin +3.09 (total 21.85), Picreel +0.28 (total 7.2).
## Round 9: Developer
Weight: 4.5 points.
Poptin’s public API manages contacts and email operations, reads popup analytics, and pauses or resumes existing popups. Keys belong to an account or subaccount and can be revoked. Webhooks forward form submissions to an external endpoint. Picreel provides a Webhook integration for lead delivery, while its published Enterprise offer lists API access and callbacks. Match the required operation to the plan; sending a lead is different from creating a campaign externally.
| Criterion | Poptin | Picreel | Evidence |
| --- | --- | --- | --- |
| HTTP API | Contacts, email campaigns and popup analytics; keys are tied to one account. (+1.5) · HTTP API: Contacts, email campaigns and popup analytics; keys are tied to one account. (+0.38) · Operate campaigns: The API pauses and resumes existing poptins and renames them. (+0.38) · Read performance: The Poptin Analytics endpoint returns metrics for a date range, filterable by device, type and domain. (+0.38) · Scoped credentials: Each API key is bound to the account or subaccount it was created in. (+0.38) | Not confirmed | Poptin: [HTTP API](https://developers.poptin.com/docs/getting-started), 2026-10-12; [HTTP API](https://developers.poptin.com/docs/getting-started), 2026-10-12; [HTTP API: Operate campaigns](https://developers.poptin.com/reference/pausepoptin), 2026-10-17; [HTTP API: Read performance](https://developers.poptin.com/reference/poptinanalytics), 2026-10-17; [HTTP API: Scoped credentials](https://developers.poptin.com/docs/authentication), 2026-10-17 |
| Browser API | Not confirmed | Not confirmed | — |
| Webhooks | (+0.19) | (+0.19) | Poptin: [Webhooks](https://developers.poptin.com/docs/getting-started), 2026-10-12 · Picreel: [Webhooks](https://help.picreel.com/integrate-picreel-with-webhooks), 2026-10-16 |
| MCP server | Not confirmed | Not confirmed | — |
Round score: Poptin +1.69 (total 23.53), Picreel +0.19 (total 7.38).
## Round 10: Support
Weight: 1.8 points.
Poptin includes chat and email support on Free, Basic and Pro; Growth and Agency add premium support. Support availability follows the product and plan you choose. Picreel Enterprise lists 24/7 chat, email and phone support, an account manager and training. Those services should not be attached to the Essentials entry price.
| Criterion | Poptin | Picreel | Evidence |
| --- | --- | --- | --- |
| Chat support | (+1.8) | Not confirmed | Poptin: [Chat support](https://www.poptin.com/pricing/), 2026-09-29 |
Round score: Poptin +1.8 (total 25.33), Picreel +0 (total 7.38).
## Round 11: Editor & workflow
Weight: 5.4 points.
Poptin includes editor access on Growth Free and saves campaigns as inactive drafts. Its visual controls let you configure elements, fields and buttons directly. Picreel lets you save a campaign switched off and activate it separately. Trial access can expose controls from higher tiers, so choose the paid package around the tools required for ongoing campaigns.
| Criterion | Poptin | Picreel | Evidence |
| --- | --- | --- | --- |
| Free editor | (+0.77) | Not confirmed | Poptin: [Free editor](https://app.popt.in/), 2026-10-12 |
| Campaign drafts | (+0.39) | (+0.39) | Poptin: [Campaign drafts](https://app.popt.in/), 2026-10-12 · Picreel: [Campaign drafts](https://app.picreel.com/), 2026-10-22 |
| Saved versions | Not confirmed | Not confirmed | — |
| AI popup assistant | Not confirmed | Not confirmed | — |
Round score: Poptin +1.16 (total 26.49), Picreel +0.39 (total 7.77).
## Round 12: Data & reporting
Weight: 4.5 points.
Poptin reports visitors, views and conversions, with email reporting in the email product. Scheduled lead and statistics reports include recipient, subaccount, interval and timezone settings. Its reporting API is useful when you want to bring results into an external dashboard or an agent workflow. Picreel documents a Google Analytics connection. An external analytics route is not equivalent to a built-in export or reporting control.
| Criterion | Poptin | Picreel | Evidence |
| --- | --- | --- | --- |
| Field mapping | Not confirmed | Not confirmed | — |
| Lead export | Not confirmed | Not confirmed | — |
| Scheduled reports | (+0.64) | Not confirmed | Poptin: [Scheduled reports](https://app.popt.in/), 2026-10-12 |
| Revenue goals | Not confirmed | Not confirmed | — |
| Team notifications | (+1.93) · Team notifications: (+0.64) · Email: Lead notification emails go to up to five recipients per popup. (+0.64) · Slack: Sends new lead details to a Slack channel. (+0.64) | Not confirmed | Poptin: [Team notifications](https://app.popt.in/), 2026-10-12; [Team notifications: Email](https://help.poptin.com/en/article/how-can-i-change-the-email-address-of-my-lead-notifications-rgxvi7/), 2026-10-17; [Team notifications: Slack](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-slack-1z05tm9/), 2026-10-17 |
Round score: Poptin +2.57 (total 29.06), Picreel +0 (total 7.77).
## Round 13: Integrations
Weight: 4.5 points.
Poptin connects to email and CRM platforms, with Make and Zapier for additional workflows. Slack supports team notifications, and a webhook route can forward submissions. Its REST API offers another route to contacts and reporting. A store can therefore keep its existing email platform rather than moving to Poptin Growth. Picreel lists email platforms, HubSpot and Salesforce, with Zapier extending the available destinations; Enterprise lists API access, callbacks and webhooks.
| Criterion | Poptin | Picreel | Evidence |
| --- | --- | --- | --- |
| Email | Kit: Authorize Kit or enter an API key, then select a form to receive name, email and phone. The Kit form’s confirmation-email settings determine whether subscribers must confirm before joining. Brevo: Connect with a v3 API key and list ID to send name, email and phone. Names split into first and last name; the SMS attribute requires a phone number with its country prefix. ActiveCampaign, ActiveTrail, AWeber, Benchmark, Campaign Monitor, CM Commerce, Constant Contact, Customer.io, Dotdigital, Drip, E-goi, Ecomail, Elastic Email, EmailOctopus, Emma, GetResponse, Gist, iContact, MailerLite, Mailgun, Mailjet, Moosend, Omnisend, SendFox, SendGrid, Sendlane, Sendloop, SendPulse: Send new popup contacts to the connected email platform for follow-up. The integration selector is included in Growth Free; custom-field transfer depends on the selected connector. Klaviyo: Choose a Klaviyo list to receive name, email, phone and custom properties. SMS needs consent and confirmation; invalid phone numbers can prevent list membership. Mailchimp: Connect Mailchimp, select tags and groups, and enable updates for returning contacts if needed. Message and consent values use text merge fields named MESSAGE and CONSENT. (+0.13) | ActiveCampaign, Constant Contact, Marketo, AWeber: Send contact information collected by Picreel campaigns to an external marketing platform. The connection handles lead delivery; newsletters and sales follow-up run in the receiving service. Klaviyo: Picreel lists Klaviyo, but its setup link leads to Zapier instructions. Confirm the direct or bridge route, receiving list and supported fields before planning follow-up. Mailchimp: Enter the API key and list ID, then assign the Picreel campaign. The connection sends both previously collected leads and future submissions to that audience. (+0.13) | Poptin: [Kit setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-kit-ou0ggh/), 2026-10-27; [Brevo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-brevo-formerly-sendinblue-14i5x8u/), 2026-10-27; [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-27; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-27; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-27; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-27; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-27 · Picreel: [Connection setup](https://www.picreel.com/blog/picreel-email-integrations-how-to-connect-mailchimp-aweber-constantcontact/), 2026-10-23; [Integration catalogue](https://www.picreel.com/integrations/), 2026-10-23; [Connection overview](https://www.picreel.com/blog/interstitial-popup/), 2026-10-23; [Zapier](https://www.picreel.com/integrations/zapier/), 2026-10-23; [Plan access](https://www.picreel.com/pricing/), 2026-10-23; [HubSpot setup](https://www.picreel.com/integrations/hubspot/), 2026-10-23; [Klaviyo setup](https://www.picreel.com/integrations/klaviyo/), 2026-10-23; [Klaviyo setup](https://help.picreel.com/leads/integrate-zapier), 2026-10-23 |
| SMS | Not confirmed | Not confirmed | — |
| CRM | Agile CRM, Fireberry, Freshsales, Keap, LeadSquared, Nutshell, Pipedrive, Salesflare, Salesforce, Zoho CRM: Route new contacts to sales tools. HubSpot: The CRM route sends name, email and phone, with optional contact updates. HubSpot Forms also sends Message to a chosen form. Both require an email field and account authorization. (+0.13) | Salesforce: Send contact information collected by Picreel campaigns to Salesforce for sales follow-up. HubSpot: Send captured email, name and phone to HubSpot for sales follow-up. Specific form submissions and custom-property mapping need separate confirmation. (+0.13) | Poptin: [Kit setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-kit-ou0ggh/), 2026-10-27; [Brevo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-brevo-formerly-sendinblue-14i5x8u/), 2026-10-27; [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-27; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-27; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-27; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-27; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-27 · Picreel: [Connection setup](https://www.picreel.com/blog/picreel-email-integrations-how-to-connect-mailchimp-aweber-constantcontact/), 2026-10-23; [Integration catalogue](https://www.picreel.com/integrations/), 2026-10-23; [Connection overview](https://www.picreel.com/blog/interstitial-popup/), 2026-10-23; [Zapier](https://www.picreel.com/integrations/zapier/), 2026-10-23; [Plan access](https://www.picreel.com/pricing/), 2026-10-23; [HubSpot setup](https://www.picreel.com/integrations/hubspot/), 2026-10-23; [Klaviyo setup](https://www.picreel.com/integrations/klaviyo/), 2026-10-23; [Klaviyo setup](https://help.picreel.com/leads/integrate-zapier), 2026-10-23 |
| Messaging | Crisp, Drift, Intercom, Slack: These messaging services appeared in the authenticated integration selector. Delivery was not tested. (+0.25) | Not confirmed | Poptin: [Kit setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-kit-ou0ggh/), 2026-10-27; [Brevo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-brevo-formerly-sendinblue-14i5x8u/), 2026-10-27; [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-27; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-27; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-27; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-27; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-27 |
| Customer lifecycle | Not confirmed | Not confirmed | — |
| Analytics | Not confirmed | Google Analytics: Track popup performance in external analytics. (+0.25) | Picreel: [Connection setup](https://www.picreel.com/blog/picreel-email-integrations-how-to-connect-mailchimp-aweber-constantcontact/), 2026-10-23; [Integration catalogue](https://www.picreel.com/integrations/), 2026-10-23; [Connection overview](https://www.picreel.com/blog/interstitial-popup/), 2026-10-23; [Zapier](https://www.picreel.com/integrations/zapier/), 2026-10-23; [Plan access](https://www.picreel.com/pricing/), 2026-10-23; [HubSpot setup](https://www.picreel.com/integrations/hubspot/), 2026-10-23; [Klaviyo setup](https://www.picreel.com/integrations/klaviyo/), 2026-10-23; [Klaviyo setup](https://help.picreel.com/leads/integrate-zapier), 2026-10-23 |
| Advertising | Not confirmed | Not confirmed | — |
| Marketing tools | Not confirmed | Not confirmed | — |
| Store | Not confirmed | Not confirmed | — |
| Product recommendations | Not confirmed | Not confirmed | — |
| Personalization | Not confirmed | Not confirmed | — |
| Reviews | Not confirmed | Not confirmed | — |
| Content | Not confirmed | Not confirmed | — |
| Custom forms | Not confirmed | Not confirmed | — |
| Data & validation | Not confirmed | Not confirmed | — |
| Spreadsheets | Not confirmed | Not confirmed | — |
| Automation | Make, Zapier: Use intermediary workflows for additional destinations. (+0.13) | Zapier: Forward popup leads to other apps. The advertised hundreds of integrations include destinations reached through Zapier. (+0.13) | Poptin: [Kit setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-kit-ou0ggh/), 2026-10-27; [Brevo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-brevo-formerly-sendinblue-14i5x8u/), 2026-10-27; [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-27; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-27; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-27; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-27; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-27 · Picreel: [Connection setup](https://www.picreel.com/blog/picreel-email-integrations-how-to-connect-mailchimp-aweber-constantcontact/), 2026-10-23; [Integration catalogue](https://www.picreel.com/integrations/), 2026-10-23; [Connection overview](https://www.picreel.com/blog/interstitial-popup/), 2026-10-23; [Zapier](https://www.picreel.com/integrations/zapier/), 2026-10-23; [Plan access](https://www.picreel.com/pricing/), 2026-10-23; [HubSpot setup](https://www.picreel.com/integrations/hubspot/), 2026-10-23; [Klaviyo setup](https://www.picreel.com/integrations/klaviyo/), 2026-10-23; [Klaviyo setup](https://help.picreel.com/leads/integrate-zapier), 2026-10-23 |
| Custom connections | REST API, Webhooks: Read popup analytics, pause or resume existing popups, and manage contacts through the API. Webhooks forward form submissions to your endpoint. MCP is not yet available. (+0.13) | API, Callbacks, Webhooks: The pricing page lists these developer options under Enterprise; do not assume entry-plan access. (+0.13) | Poptin: [Kit setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-kit-ou0ggh/), 2026-10-27; [Brevo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-brevo-formerly-sendinblue-14i5x8u/), 2026-10-27; [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-27; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-27; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-27; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-27; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-27 · Picreel: [Connection setup](https://www.picreel.com/blog/picreel-email-integrations-how-to-connect-mailchimp-aweber-constantcontact/), 2026-10-23; [Integration catalogue](https://www.picreel.com/integrations/), 2026-10-23; [Connection overview](https://www.picreel.com/blog/interstitial-popup/), 2026-10-23; [Zapier](https://www.picreel.com/integrations/zapier/), 2026-10-23; [Plan access](https://www.picreel.com/pricing/), 2026-10-23; [HubSpot setup](https://www.picreel.com/integrations/hubspot/), 2026-10-23; [Klaviyo setup](https://www.picreel.com/integrations/klaviyo/), 2026-10-23; [Klaviyo setup](https://help.picreel.com/leads/integrate-zapier), 2026-10-23 |
Round score: Poptin +0.75 (total 29.81), Picreel +0.75 (total 8.52).
## Round 14: Shopify
Weight: 12.6 points.
Poptin has a native Shopify app. Cart item count, cart value, specific products, customer tags and login status can shape the audience. Order-history targeting requires an upgrade. Shopify cart triggers and post-purchase automations can start the next interaction. Popup buttons offer Add to cart. Coupon setup supports fixed codes and imported unique-code lists, including CSV and fallback codes. These controls suit targeted capture and straightforward cart offers. Picreel’s general capture features do not establish cart and customer operations. A store offer that needs more than contact collection should follow the individual store checks.
| Criterion | Poptin | Picreel | Evidence |
| --- | --- | --- | --- |
| Storefront installation | Install the app and enable its theme embed. (+0.79) | Not confirmed | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Native Shopify app | Install the native Poptin app from the Shopify App Store. (+0.79) | Not confirmed | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Built for Shopify | No | No | Poptin: [App website](https://app.popt.in/), 2026-10-13 · Picreel: [App website](https://www.picreel.com/pricing/), 2026-10-13 |
| Shopify media assets | Not confirmed | Not confirmed | — |
| Shopify products and variants | Not confirmed | Not confirmed | — |
| Shopify collections | Not confirmed | Not confirmed | — |
| Shopify discount assets | Not confirmed | Not confirmed | — |
| Shopify metafields and metaobjects | Not confirmed | Not confirmed | — |
| Shopify customer data | Use customer tags, login status and order history. Order-history access requires an upgrade. (+0.79) | Not confirmed | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Shopify customer synchronization | Not confirmed | Not confirmed | — |
| Shopify events and triggers | Use a cart trigger or a follow-up automation after a Shopify purchase. (+0.79) | Not confirmed | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Shopify audience and cart targeting | Target by cart item count, value and products, login status, customer tags and order history. Order-history targeting requires an upgrade. (+0.79) | Not confirmed | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Apply a Shopify discount | Not confirmed | Not confirmed | — |
| Add a Shopify product to cart | Add a product to the cart with a popup button. (+0.79) | Not confirmed | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Buy now / direct checkout | Not confirmed | Not confirmed | — |
| Shopify Flow | Not confirmed | Not confirmed | — |
Round score: Poptin +4.72 (total 34.54), Picreel +0 (total 8.52).
## Round 15: Pricing
Weight: 10 points.
Compare annual commitment, branding fees and feature tier as well as capacity. Poptin visitors and Picreel pageviews measure different activity. Poptin’s monthly popup plans are Basic at $25 for 10,000 visitors and one domain, Pro at $59 for 50,000 visitors and four domains, and Agency at $119 for 150,000 visitors and unlimited domains. Growth uses a separate contact-and-email model: the $19 bracket covers 500 contacts and 5,000 visitors, with unlimited emails and domains. Visitor allowances count visitors to installed pages, not just popup viewers. Picreel Essentials advertises $9.99 per month billed annually for 50,000 pageviews and one domain; Business is $39.99 for 200,000 pageviews and five domains. Branding removal is a separate $300 per year.
| Criterion | Poptin | Picreel | Evidence |
| --- | --- | --- | --- |
| A small website (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Covers 1,000 visitors and one website, so no paid plan is needed. (+0.5) | $0 / mo · Free. The free offer covers 5,000 pageviews; this capacity-only workload uses 2,000. (+0.5) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-12 · Picreel: [Pricing](https://www.picreel.com/pricing/), 2026-10-06 |
| Visitors explore more pages (visitors / mo: 10,000, pageviews / mo: 60,000, website: 1) | $25 / mo · Basic. Basic covers 10,000 visitors on one website. Viewing more pages does not increase the visitor count. (+1) | Not confirmed | Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 |
| A higher-traffic website (visitors / mo: 50,000, pageviews / mo: 100,000, website: 1) | $59 / mo · Pro. Basic stops at 10,000 visitors. Pro covers the required 50,000. (+1) | Not confirmed | Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 |
| Two websites on one account (visitors / mo: 10,000 total, pageviews / mo: 20,000 total, websites: 2) | $59 / mo · Pro. Basic allows only one website. Pro includes four, so it fits both sites even though their traffic is modest. (+1) | Not confirmed | Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 |
| Launch popups without vendor branding (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $19 / mo · Growth · 500 contacts. Removing branding requires paid access; Growth is cheaper than Basic and covers 5,000 visitors. (+1) | Not confirmed | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Run a sale or promotion (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free supports promotional popups, links to an offer and fixed coupon codes. This traffic fits its free allowance. (+1) | Not confirmed | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Improve popup conversion with A/B testing (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. A/B testing is included in Free. This scenario stays within its 1,000-visitor limit. (+1) | Not confirmed | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Collect data and feedback with surveys, quizzes and forms (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free includes surveys and forms with text answers, choice fields and contact details. It covers basic data and feedback collection; a dedicated scored or branching quiz is not established. (+1) | Not confirmed | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12; [Poptin follow-up audit](https://app.popt.in/), 2026-10-13 |
| Signup plus an automated welcome email (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1, active contacts: 500, emails / mo: 1,000) | $19 / mo · Growth · 500 contacts. Free stops at 250 active contacts and 500 emails; Growth includes automations and unlimited emails. (+1) | Not confirmed | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Popups and email marketing in one platform (visitors / mo: 5,000, pageviews / mo: 10,000, website: 1, active contacts: 500, emails / mo: 5,000) | $19 / mo · Growth · 500 contacts. Includes popups, newsletters, audience segments and automated email sequences. Free is limited to 250 contacts and 500 emails; Growth covers 500 contacts, unlimited emails and 5,000 visitors. (+1) | Not confirmed | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
Round score: Poptin +9.5 (total 44.04), Picreel +0.5 (total 9.02).
## The final score
Poptin is the more natural candidate for contact-property controls, validation, subaccounts and native follow-up through Growth. Picreel can serve a simpler capture campaign when the chosen tier covers its requirements. Its branding and experiment conditions deserve attention before comparing the headline subscription prices.
| Round | Poptin | Picreel |
| --- | --- | --- |
| Formats & content | 3.86 | 1.93 |
| Forms | 5.65 | 1.45 |
| Surveys | 0 | 0 |
| Gamification | 1.19 | 0.13 |
| Targeting | 5.85 | 2.7 |
| Experiments | 0.7 | 0.7 |
| Email & SMS | 1.5 | 0 |
| Team & sites | 3.09 | 0.28 |
| Developer | 1.69 | 0.19 |
| Support | 1.8 | 0 |
| Editor & workflow | 1.16 | 0.39 |
| Data & reporting | 2.57 | 0 |
| Integrations | 0.75 | 0.75 |
| Shopify | 4.72 | 0 |
| Pricing | 9.5 | 0.5 |
| Total | 44.04 | 9.02 |
## What matters most to you?
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Poptin | Picreel |
| --- | --- | --- |
| The overall feature set | 44.04 | 9.02 |
| Popups without email marketing | 43.08 | 14.64 |
| Collecting more leads | 42.62 | 12.65 |
| Driving clicks and actions | 42.38 | 13.54 |
| Popups and email marketing in one service | 49.28 | — · Required capability unconfirmed |
| Running campaigns for my Shopify store | 42.05 | — · Required capability unconfirmed |
| A/B testing and measuring results | 34.91 | 7.33 |
| Creating and editing campaigns with AI | — · Required capability unconfirmed | — · Required capability unconfirmed |
| Collecting data and feedback | 37.03 | 8.69 |
| Working with a team or managing clients | 60.99 | 7.12 |
| Connecting AI agents to my workflow | 44.52 | — · Required capability unconfirmed |
## How the comparison works
These scores are relative to Poptin and Picreel in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
1. **Relative scores, not universal ratings.** The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
2. **One shared pool of 100 points.** The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
3. **How features earn points.** If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
4. **How prices earn points.** Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
5. **Which plans count.** Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
6. **How your priorities change the score.** A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.
## See also
- [Email signup popup tools](https://popuppapa.com/best-email-signup-popup-tools/index.md): Compare the wider selection for capturing and qualifying email leads.
- [Popup integrations](https://popuppapa.com/popup-integrations/index.md): Explore how forms connect to email platforms, CRMs and other workflows.
- [Popup software for agencies](https://popuppapa.com/best-popup-software-for-agencies/index.md): Compare multiple-site access and client campaign workflows.