# Poptin vs Wisepops: features, pricing and popup workflows
Compare Poptin vs Wisepops: popup forms, targeting, games, integrations, pricing and task-based ratings. See the differences that affect your campaign.
- Page: https://popuppapa.com/poptin-vs-wisepops/
- Published: 2026-10-27; updated: 2026-10-27
- Poptin review: https://popuppapa.com/reviews/poptin/index.md
- Wisepops review: https://popuppapa.com/reviews/wisepops/index.md
## What do you need your website to do next?
Poptin and Wisepops both collect leads and run promotional campaigns, but serve different operating models. Poptin offers self-service popup plans and a separate Growth email product. Wisepops combines software with managed campaign work.
Poptin is distinctive when captured contacts need structured properties, email-address checks or agency subaccounts. Wisepops emphasizes onsite experiments, with automatic rollout and plan-dependent no-campaign controls. Those differences matter more than simply checking that both products offer A/B testing.
For ecommerce, both can sit beside an existing sending platform. Poptin also provides native follow-up through Growth. Wisepops adds onsite channels and service delivery; the comparison separates those from native email sending and from confirmed store actions.
## How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded, with the source behind each verdict.
## Round 1: Formats & content
Weight: 9 points.
Poptin provides popups and embedded forms, with desktop and mobile layouts. Campaign elements can be arranged directly in the visual editor. Wisepops combines onsite campaigns with controls for message content and display. The table distinguishes the individual formats and content features available for a campaign.
| Criterion | Poptin | Wisepops | Evidence |
| --- | --- | --- | --- |
| Message | (+0.64) | Not confirmed | Poptin: [Message](https://www.poptin.com/features/), 2026-10-07 · Wisepops: [Message](https://support.wisepops.com/en/articles/10825283-easter-egg-hunt-campaign-complete-setup-guide), 2026-09-30 |
| Flyby / slide-in | (+0.64) | Not confirmed | Poptin: [Flyby / slide-in](https://www.poptin.com/features/slide-ins/), 2026-10-07 |
| Promo bars | (+0.64) | Not confirmed | Poptin: [Promo bars](https://www.poptin.com/features/), 2026-09-30 |
| Teasers | (+0.32) | (+0.32) | Poptin: [Teasers](https://www.poptin.com/popups/), 2026-10-07 · Wisepops: [Teasers](https://popups.wisepops.com/), 2026-10-09 |
| Content carousel | Not confirmed | Not confirmed | — |
| Eye-catching | Not confirmed | Not confirmed | — |
| Countdown | (+0.32) | (+0.32) | Poptin: [Countdown](https://www.poptin.com/features/), 2026-10-12 · Wisepops: [Countdown](https://wisepops.com/popups), 2026-09-29 |
| Button link | (+0.32) | (+0.32) | Poptin: [Button link](https://help.poptin.com/en/article/button-functionalities-after-poptin-submission-or-clicking-u4xyzd/), 2026-10-26 · Wisepops: [Button link](https://app.wisepops.com/), 2026-10-26 |
| Copy coupon | Not confirmed | (+0.64) | Wisepops: [Copy coupon](https://wisepops.com/faq), 2026-10-26 |
| Dynamic text | Not confirmed | Not confirmed | — |
| Mobile editor | A separate mobile version can change text, images, buttons and field order. (+0.64) | Not confirmed | Poptin: [Mobile editor](https://app.popt.in/), 2026-10-16 |
Round score: Poptin +3.54 (total 3.54), Wisepops +1.61 (total 1.61).
## Round 2: Forms
Weight: 12.6 points.
Poptin offers explicit email checks and typed contact properties. Wisepops provides branching steps and NPS, which are more relevant when the campaign asks follow-up questions. Poptin offers name, email, phone, message, location, birthday and email-consent fields. Properties can use radio buttons, single-select controls and hidden values, with custom text, number, date, boolean and multiple-value properties. Email checks include format, typos and business-address rules. Double opt-in can inherit the account setting or be configured for the form. Wisepops includes email, phone, short and long text, radios, dropdowns, checkboxes and hidden fields. Branch blocks send different answers to different next steps. An email field can block previously collected addresses, and NPS collection is documented.
| Criterion | Poptin | Wisepops | Evidence |
| --- | --- | --- | --- |
| Email capture | (+0.16) | (+0.16) | Poptin: [Email capture](https://www.poptin.com/features/), 2026-10-12 · Wisepops: [Email capture](https://popups.wisepops.com/), 2026-10-09 |
| SMS capture | Not confirmed | Not confirmed | — |
| Phone field | (+0.16) | (+0.16) | Poptin: [Phone field](https://www.poptin.com/features/), 2026-10-12 · Wisepops: [Phone field](https://popups.wisepops.com/), 2026-10-09 |
| Single choice | Radio buttons or a single-select dropdown. (+0.16) | (+0.16) | Poptin: [Single choice](https://www.poptin.com/features/), 2026-10-12 · Wisepops: [Single choice](https://popups.wisepops.com/), 2026-10-09 |
| Multiple choice | Not confirmed | (+0.32) | Wisepops: [Multiple choice](https://popups.wisepops.com/), 2026-10-09 |
| Free text | Collected through the Message field. (+0.16) | (+0.16) | Poptin: [Free text](https://www.poptin.com/features/), 2026-10-12 · Wisepops: [Free text](https://popups.wisepops.com/), 2026-10-09 |
| Consent checkbox | (+0.65) · Consent checkbox: (+0.32) · Email marketing consent: Add a Consent Checkbox field with editable text, optionally required or pre-ticked. (+0.32) | Not confirmed | Poptin: [Consent checkbox](https://www.poptin.com/features/), 2026-10-12; [Consent checkbox: Email marketing consent](https://help.poptin.com/en/article/how-to-add-a-consent-checkbox-to-your-poptin-ngtsan/), 2026-10-17; [Consent checkbox](https://www.poptin.com/features/), 2026-10-12; [Consent checkbox](https://www.poptin.com/features/), 2026-10-12 |
| Hidden fields | Any input field can be set to hidden. (+0.16) | (+0.16) | Poptin: [Hidden fields](https://www.poptin.com/features/), 2026-10-12 · Wisepops: [Hidden fields](https://popups.wisepops.com/), 2026-10-09 |
| Multi-step | Not confirmed | (+0.65) · Multi-step: (+0.32) · Popup steps: (+0.32) | Wisepops: [Multi-step](https://popups.wisepops.com/), 2026-10-09; [Multi-step](https://popups.wisepops.com/), 2026-10-09; [Multi-step](https://popups.wisepops.com/), 2026-10-09 |
| Logic | Not confirmed | (+0.65) · Logic: (+0.32) · Step logic: (+0.32) | Wisepops: [Logic](https://popups.wisepops.com/), 2026-10-09; [Logic](https://popups.wisepops.com/), 2026-10-09; [Logic](https://popups.wisepops.com/), 2026-10-09; [Logic](https://popups.wisepops.com/), 2026-10-09; [Logic](https://popups.wisepops.com/), 2026-10-09 |
| Validation | (+1.78) · Validation: (+0.16) · Field validation: (+0.32) · Email format: Email validation checks the address format and catches typos; a business-only mode is also available. (+0.32) · Phone format: Phone validation accepts 7-15 digits with only - ( ) and + as symbols; an international prefix mode exists. (+0.32) · Email typo check: Flags common email typos. (+0.32) · Business email filter: Can accept business addresses only. (+0.32) | (+0.48) · Validation: (+0.16) · Duplicate email filter: (+0.32) | Poptin: [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Field validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Email format](https://help.poptin.com/en/article/what-is-validation-of-input-fields-e35vw9/), 2026-10-17; [Validation: Phone format](https://help.poptin.com/en/article/what-is-validation-of-input-fields-e35vw9/), 2026-10-17; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Email typo check](https://www.poptin.com/features/), 2026-10-12; [Validation: Business email filter](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12 · Wisepops: [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09; [Validation: Duplicate email filter](https://popups.wisepops.com/), 2026-10-09; [Validation](https://popups.wisepops.com/), 2026-10-09 |
| CAPTCHA | Not confirmed | Not confirmed | — |
| Email double opt-in | Set per popup or inherited from the account default. (+0.32) | Not confirmed | Poptin: [Email double opt-in](https://www.poptin.com/features/), 2026-10-12 |
| Follow-up | (+2.26) · Follow-up: (+0.32) · After signup: An autoresponder email can be sent to visitors who submit a connected popup or form. (+0.32) · Reward email: Gamified popup autoresponders can include the prize won and the prize code through merge tags. (+0.32) · Email automation: (+0.32) · Email sequences: Automations chain emails, delays, splits and contact updates into flows that run on triggers. (+0.32) · Delays and branches: Add Time Delay steps and Yes/No Conditional Splits based on email activity, tags or properties. (+0.32) · Lifecycle triggers: Contacts Activity triggers fire on subscription, unsubscription, property or tag changes. (+0.32) | Not confirmed | Poptin: [Follow-up](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: After signup](https://help.poptin.com/en/article/how-to-create-poptin-autoresponder-1k2nl99/), 2026-10-17; [Follow-up](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: Reward email](https://help.poptin.com/en/article/how-to-create-poptin-autoresponder-1k2nl99/), 2026-10-17; [Follow-up: Email automation](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: Email sequences](https://help.poptin.com/en/article/how-to-create-an-email-automation-8s8qv4/), 2026-10-17; [Follow-up: Delays and branches](https://help.poptin.com/en/article/how-to-create-an-email-automation-8s8qv4/), 2026-10-17; [Follow-up: Lifecycle triggers](https://help.poptin.com/en/article/contacts-activity-trigger-1rcn27h/), 2026-10-17 |
Round score: Poptin +5.82 (total 9.35), Wisepops +2.91 (total 4.51).
## Round 3: Surveys
Weight: 4.5 points.
Poptin can collect customer answers through form fields. Dedicated feedback ratings and quiz formats are evaluated separately from ordinary signup questions. Wisepops supports NPS questions for recommendation feedback. Other rating and quiz formats are checked individually below.
| Criterion | Poptin | Wisepops | Evidence |
| --- | --- | --- | --- |
| Numeric rating | Not confirmed | Not confirmed | — |
| NPS | Not confirmed | (+0.41) | Wisepops: [NPS](https://wisepops.com/surveys), 2026-09-29 |
| Star rating | Not confirmed | Not confirmed | — |
| Emoji rating | Not confirmed | Not confirmed | — |
| Binary rating | Not confirmed | Not confirmed | — |
| Quizzes | Not confirmed | Not confirmed | — |
Round score: Poptin +0 (total 9.35), Wisepops +0.41 (total 4.92).
## Round 4: Gamification
Weight: 4.5 points.
Poptin provides wheel, gift and scratch formats. Wheel and gift settings include prize labels, coupon codes, relative weights, losing outcomes and redirects. Weights of 2:1:1 displayed as 50%, 25% and 25%. Separate teaser, play, post-play, winning and losing screens give you control over the journey. The scratch setup we used revealed a fixed offer. Wisepops documents wheels, scratch cards, pick-a-box games and seasonal calendars. These broaden the types of promotion beyond a single spin-to-win interaction. Format availability does not establish the same probability and losing-outcome controls for every game.
| Criterion | Poptin | Wisepops | Evidence |
| --- | --- | --- | --- |
| Spin the wheel | Separate play, winning and losing screens. (+0.66) · Spin the wheel: Separate play, winning and losing screens. (+0.13) · Prize weights: Each prize slice has a weight that sets its win probability; an Equal Chances option evens them out. (+0.26) · Losing slices: A slice can be marked as a losing option where the visitor wins no prize, shown on a separate Losing screen. (+0.26) | (+0.13) | Poptin: [Spin the wheel](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12; [Spin the wheel: Prize weights](https://help.poptin.com/en/article/how-to-create-spin-the-wheel-gamified-popup-10cd85s/), 2026-10-17; [Spin the wheel: Losing slices](https://help.poptin.com/en/article/how-to-create-spin-the-wheel-gamified-popup-10cd85s/), 2026-10-17 · Wisepops: [Spin the wheel](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08; [Spin the wheel](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08; [Spin the wheel](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08 |
| Slot machine | Not confirmed | Not confirmed | — |
| Plinko | Not confirmed | Not confirmed | — |
| Lottery ball | Not confirmed | Not confirmed | — |
| Claw machine | Not confirmed | Not confirmed | — |
| Scratch card | (+0.13) | (+0.13) | Poptin: [Scratch card](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12 · Wisepops: [Scratch card](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08 |
| Pick a gift | (+0.13) | (+0.13) | Poptin: [Pick a gift](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12 · Wisepops: [Pick a gift](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08 |
| Pick a card | Not confirmed | Not confirmed | — |
| Break the egg | Not confirmed | Not confirmed | — |
| Shake the tree | Not confirmed | Not confirmed | — |
| Memory cards | Not confirmed | Not confirmed | — |
| Treasure hunt | Not confirmed | Not confirmed | — |
| Learn to earn | Not confirmed | Not confirmed | — |
| Seasonal calendar | Not confirmed | (+0.26) | Wisepops: [Seasonal calendar](https://wisepops.com/use-cases/spin-to-win-popups), 2026-10-08 |
| Daily offers | Not confirmed | Not confirmed | — |
Round score: Poptin +0.93 (total 10.28), Wisepops +0.66 (total 5.59).
## Round 5: Targeting
Weight: 10.8 points.
Poptin includes delay, exit intent, scroll, page count, click count and inactivity triggers. Manual triggers fire when the first selected condition is met. Device, URL, country, frequency and schedules provide the basic audience controls. JavaScript, Autopilot, previous-page, cookie and other advanced conditions can require a paid plan. Wisepops exposes landing, delay, exit, scroll, click, hover and custom-event triggers. Audience controls include regions, traffic source, UTM values, visit history and language. Repeat rules can stop a campaign after signup, click, closure or a display count.
| Criterion | Poptin | Wisepops | Evidence |
| --- | --- | --- | --- |
| Page targeting | (+0.45) | Not confirmed | Poptin: [Page targeting](https://www.poptin.com/features/), 2026-10-12 |
| Geo targeting | (+0.23) | (+0.23) | Poptin: [Geo targeting](https://www.poptin.com/features/), 2026-10-12 · Wisepops: [Geo targeting](https://popups.wisepops.com/), 2026-10-09 |
| Device targeting | (+0.23) | (+0.23) | Poptin: [Device targeting](https://www.poptin.com/features/), 2026-10-12 · Wisepops: [Device targeting](https://popups.wisepops.com/), 2026-10-09 |
| Audience targeting | (+3.15) · Audience targeting: (+0.45) · Referrer targeting: (+0.45) · Cart targeting: Shopify only: cart item count, cart value or specific products. (+0.45) · Profile targeting: (+0.45) · Customer tags: Show a popup only to Shopify customers who carry chosen customer tags. (+0.45) · Login status: Show or hide a popup for logged-in or logged-out Shopify visitors. (+0.45) · Order history: Target logged-in Shopify customers by purchases, total spent, discounts, order and fulfilment status. (+0.45) | Not confirmed | Poptin: [Audience targeting](https://app.popt.in/), 2026-10-13; [Audience targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Referrer targeting](https://app.popt.in/), 2026-10-12; [Audience targeting: Cart targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Profile targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Customer tags](https://help.poptin.com/en/article/shopify-customer-tags-targeting-how-to-show-poptin-only-to-specific-customers-on-shopify-3nt0jx/), 2026-10-17; [Audience targeting: Login status](https://help.poptin.com/en/article/how-to-target-customers-by-shopify-login-status-ntdq5c/), 2026-10-17; [Audience targeting: Order history](https://help.poptin.com/en/article/how-to-target-shopify-visitors-based-on-their-order-history-krhz37/), 2026-10-17; [Audience targeting](https://app.popt.in/), 2026-10-13 |
| Behavior triggers | (+1.35) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Inactivity trigger: (+0.45) | (+2.25) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Hover trigger: (+0.45) · Custom event trigger: (+0.45) · Page-load trigger: (+0.45) | Poptin: [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Time delay](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Exit intent](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Scroll trigger](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Inactivity trigger](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12 · Wisepops: [Behavior triggers](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Time delay](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Exit intent](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Scroll trigger](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Hover trigger](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Custom event trigger](https://popups.wisepops.com/), 2026-10-09; [Behavior triggers: Page-load trigger](https://popups.wisepops.com/), 2026-10-09 |
| Click trigger | (+0.23) | (+0.23) | Poptin: [Click trigger](https://www.poptin.com/features/), 2026-10-12 · Wisepops: [Click trigger](https://popups.wisepops.com/), 2026-10-09 |
| Scheduling | (+0.23) | (+0.23) | Poptin: [Scheduling](https://www.poptin.com/features/), 2026-10-12 · Wisepops: [Scheduling](https://popups.wisepops.com/), 2026-10-09 |
| Frequency cap | Separate repeat rules for new, returning and converted visitors. (+0.23) | (+0.23) | Poptin: [Frequency cap](https://www.poptin.com/features/), 2026-10-12 · Wisepops: [Frequency cap](https://popups.wisepops.com/), 2026-10-09 |
| Campaign control | Not confirmed | Not confirmed | — |
Round score: Poptin +6.07 (total 16.35), Wisepops +3.38 (total 8.96).
## Round 6: Experiments
Weight: 6.3 points.
Wisepops documents deeper control over experiment outcomes and rollout. Poptin’s grouped variant workflow is a more straightforward way to compare campaign designs. Poptin creates an A/B variant from a completed campaign and groups the designs in one dashboard test. This is useful for comparing a headline, incentive or layout without managing two unrelated campaigns. The A/B command becomes available after the initial campaign setup. Wisepops lets an experiment allocate traffic, select a success metric and automatically roll out a winning variant. A no-campaign control is documented for specified newer plans, and detailed results have plan restrictions. Confirm those controls in the service proposal.
| Criterion | Poptin | Wisepops | Evidence |
| --- | --- | --- | --- |
| A/B testing | An A/B variant is created from a finished campaign and grouped in one test. (+0.7) · A/B testing: An A/B variant is created from a finished campaign and grouped in one test. (+0.35) · Popup tests: Visitors rotate between popup variants; any number of variants can be added. (+0.35) | (+2.8) · A/B testing: (+0.35) · Popup tests: (+0.35) · Traffic split: (+0.7) · No-popup holdout: (+0.7) · Automatic winner: (+0.7) | Poptin: [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing: Popup tests](https://help.poptin.com/en/article/how-does-ab-test-work-1fqzoxl/), 2026-10-17; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13 · Wisepops: [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing: Traffic split](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing: No-popup holdout](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing: Automatic winner](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20; [A/B testing](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20 |
Round score: Poptin +0.7 (total 17.05), Wisepops +2.8 (total 11.76).
## Round 7: Email & SMS
Weight: 4.5 points.
Poptin Growth can keep contact capture and email together. Wisepops hands subscribers to another sending platform; its onsite channels do not replace a newsletter service. Poptin Growth combines captured contacts with email campaigns and automations. Its canvas supports a confirmed-subscription trigger, source filters, Yes/No conditions, delays, email actions and contact operations. Retrigger controls help manage repeat entry. The email editor includes columns, text, images, buttons, HTML, coupons and reusable blocks. Wisepops’ confirmed email workflow sends captured contacts to an email platform. Its onsite feeds and web push are separate channels and do not establish native email broadcasts or welcome sequences.
| Criterion | Poptin | Wisepops | Evidence |
| --- | --- | --- | --- |
| Email marketing | Campaigns, segments and journeys; Growth Free covers 250 contacts and 500 emails. (+1.5) | Not confirmed | Poptin: [Email marketing](https://www.poptin.com/pricing/), 2026-10-12 |
| SMS marketing | Not confirmed | Not confirmed | — |
| Web push | Not confirmed | (+1.5) | Wisepops: [Web push](https://wisepops.com/pricing), 2026-09-29 |
Round score: Poptin +1.5 (total 18.55), Wisepops +1.5 (total 13.26).
## Round 8: Team & sites
Weight: 4.5 points.
Poptin exposes users, subaccounts and account- or subaccount-scoped API keys. Its Users screen describes broad editing, deletion and billing access, while seat availability depends on the offer. On Agency, sub-account users cannot open Billing and Plans. Treat the user allowance and the popup-domain allowance as separate plan details. Wisepops offers Admin access to websites, users and billing, and Editor access limited to selected sites. This distinguishes account administration from work on individual websites. The number of sites and the service responsibilities still belong in the proposal.
| Criterion | Poptin | Wisepops | Evidence |
| --- | --- | --- | --- |
| Workspaces | One domain on Free and Basic, four on Pro, unlimited on Agency and Growth. (+1.69) · Workspaces: One domain on Free and Basic, four on Pro, unlimited on Agency and Growth. (+0.56) · Several sites: Free and Basic allow 1 domain, Pro 4, and Agency unlimited domains. (+0.56) · Client portfolio: Agency plans create a sub-account per client or website with popups, forms, autoresponders and stats kept separate. (+0.56) | Not confirmed | Poptin: [Workspaces](https://www.poptin.com/pricing/), 2026-10-12; [Workspaces: Several sites](https://help.poptin.com/en/article/what-maximum-amount-of-domains-means-pxcyff/), 2026-10-17; [Workspaces](https://www.poptin.com/pricing/), 2026-10-12; [Workspaces: Client portfolio](https://help.poptin.com/en/article/how-does-an-agency-account-look-like-h29709/), 2026-10-17 |
| Team | (+0.28) | (+0.28) | Poptin: [Team](https://www.poptin.com/pricing/), 2026-10-12; [Team](https://www.poptin.com/pricing/), 2026-10-12 · Wisepops: [Team](https://support.wisepops.com/en/articles/9897737-manage-your-users), 2026-09-29; [Team](https://support.wisepops.com/en/articles/9897737-manage-your-users), 2026-09-29 |
| Roles | (+0.84) · Roles: (+0.28) · Billing access controls: Agency sub-account users cannot open Billing and Plans. (+0.56) | (+0.28) | Poptin: [Roles](https://www.poptin.com/pricing/), 2026-10-12; [Roles: Billing access controls](https://help.poptin.com/en/article/how-does-an-agency-account-look-like-h29709/), 2026-10-17 · Wisepops: [Roles](https://id.wisepops.com/), 2026-10-09; [Roles](https://id.wisepops.com/), 2026-10-09 |
Round score: Poptin +2.81 (total 21.37), Wisepops +0.56 (total 13.82).
## Round 9: Developer
Weight: 4.5 points.
Both expose data-oriented interfaces. Poptin adds contact and email operations, while Wisepops provides campaign information, contact exports and delivery webhooks. Poptin’s public API manages contacts and email operations, reads popup analytics, and pauses or resumes existing popups. Keys belong to an account or subaccount and can be revoked. Webhooks forward form submissions to an external endpoint. Wisepops’ API reads campaign identifiers, activation state and performance counts, and exports contacts. JavaScript callbacks connect popup events to site logic. Webhooks deliver email, phone and survey responses with retries.
| Criterion | Poptin | Wisepops | Evidence |
| --- | --- | --- | --- |
| HTTP API | Contacts, email campaigns and popup analytics; keys are tied to one account. (+1.13) · HTTP API: Contacts, email campaigns and popup analytics; keys are tied to one account. (+0.19) · Operate campaigns: The API pauses and resumes existing poptins and renames them. (+0.38) · Read performance: The Poptin Analytics endpoint returns metrics for a date range, filterable by device, type and domain. (+0.19) · Scoped credentials: Each API key is bound to the account or subaccount it was created in. (+0.38) | (+0.38) · HTTP API: (+0.19) · Read performance: (+0.19) | Poptin: [HTTP API](https://developers.poptin.com/docs/getting-started), 2026-10-12; [HTTP API](https://developers.poptin.com/docs/getting-started), 2026-10-12; [HTTP API: Operate campaigns](https://developers.poptin.com/reference/pausepoptin), 2026-10-17; [HTTP API: Read performance](https://developers.poptin.com/reference/poptinanalytics), 2026-10-17; [HTTP API: Scoped credentials](https://developers.poptin.com/docs/authentication), 2026-10-17 · Wisepops: [HTTP API](https://support.wisepops.com/en/articles/9897479-wisepops-api-documentation), 2026-10-09; [HTTP API](https://support.wisepops.com/en/articles/9897479-wisepops-api-documentation), 2026-10-09; [HTTP API](https://support.wisepops.com/en/articles/9897479-wisepops-api-documentation), 2026-10-09; [HTTP API](https://support.wisepops.com/en/articles/9897479-wisepops-api-documentation), 2026-10-09; [HTTP API](https://support.wisepops.com/en/articles/9897479-wisepops-api-documentation), 2026-10-09 |
| Browser API | Not confirmed | (+0.38) | Wisepops: [Browser API](https://support.wisepops.com/en/articles/9898334-introduction-to-js-callbacks), 2026-10-09 |
| Webhooks | (+0.19) | (+0.19) | Poptin: [Webhooks](https://developers.poptin.com/docs/getting-started), 2026-10-12 · Wisepops: [Webhooks](https://support.wisepops.com/en/articles/9897509-webhooks), 2026-10-09 |
| MCP server | Not confirmed | Not confirmed | — |
Round score: Poptin +1.31 (total 22.68), Wisepops +0.94 (total 14.76).
## Round 10: Support
Weight: 1.8 points.
Poptin includes chat and email support on Free, Basic and Pro; Growth and Agency add premium support. Support availability follows the product and plan you choose. Wisepops includes strategy and campaign production in its managed offering. Agree deliverables, turnaround and who handles urgent changes with that team. The service offer alone does not confirm a particular live-chat entitlement for the shared support criterion.
| Criterion | Poptin | Wisepops | Evidence |
| --- | --- | --- | --- |
| Chat support | (+1.8) | Not confirmed | Poptin: [Chat support](https://www.poptin.com/pricing/), 2026-09-29 |
Round score: Poptin +1.8 (total 24.48), Wisepops +0 (total 14.76).
## Round 11: Editor & workflow
Weight: 5.4 points.
Poptin includes editor access on Growth Free and saves campaigns as inactive drafts. Its visual controls let you configure elements, fields and buttons directly. Wisepops lets you prepare an experiment as a draft before publishing it. Draft preparation and activation are separate steps.
| Criterion | Poptin | Wisepops | Evidence |
| --- | --- | --- | --- |
| Free editor | (+0.77) | Not confirmed | Poptin: [Free editor](https://app.popt.in/), 2026-10-12 |
| Campaign drafts | (+0.39) | (+0.39) | Poptin: [Campaign drafts](https://app.popt.in/), 2026-10-12 · Wisepops: [Campaign drafts](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20 |
| Saved versions | Not confirmed | Not confirmed | — |
| AI popup assistant | Not confirmed | Not confirmed | — |
Round score: Poptin +1.16 (total 25.63), Wisepops +0.39 (total 15.15).
## Round 12: Data & reporting
Weight: 4.5 points.
Poptin reports visitors, views and conversions, with email reporting in the email product. Scheduled lead and statistics reports include recipient, subaccount, interval and timezone settings. Its reporting API is useful when you want to bring results into an external dashboard or an agent workflow. Wisepops’ API returns campaign counts and exports contacts. Experiments support order rate and revenue per visitor, with plan-dependent detailed results. Onsite recommendations and campaign service work should be evaluated against agreed outcomes.
| Criterion | Poptin | Wisepops | Evidence |
| --- | --- | --- | --- |
| Field mapping | Not confirmed | Not confirmed | — |
| Lead export | Not confirmed | Not confirmed | — |
| Scheduled reports | (+0.64) | Not confirmed | Poptin: [Scheduled reports](https://app.popt.in/), 2026-10-12 |
| Revenue goals | Not confirmed | (+0.64) | Wisepops: [Revenue goals](https://support.wisepops.com/en/articles/9901815-a-b-testing-optimize-campaigns-with-experiments), 2026-10-20 |
| Team notifications | (+1.93) · Team notifications: (+0.64) · Email: Lead notification emails go to up to five recipients per popup. (+0.64) · Slack: Sends new lead details to a Slack channel. (+0.64) | Not confirmed | Poptin: [Team notifications](https://app.popt.in/), 2026-10-12; [Team notifications: Email](https://help.poptin.com/en/article/how-can-i-change-the-email-address-of-my-lead-notifications-rgxvi7/), 2026-10-17; [Team notifications: Slack](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-slack-1z05tm9/), 2026-10-17 |
Round score: Poptin +2.57 (total 28.21), Wisepops +0.64 (total 15.79).
## Round 13: Integrations
Weight: 4.5 points.
Poptin connects to email and CRM platforms, with Make and Zapier for additional workflows. Slack supports team notifications, and a webhook route can forward submissions. Its REST API offers another route to contacts and reporting. A store can therefore keep its existing email platform rather than moving to Poptin Growth. Wisepops connects to Klaviyo and other email providers, including Mailchimp, ActiveCampaign and Brevo, as well as CRMs and SMS platforms. Analytics, Zapier and webhooks support additional routes. Google Sheets is a Zapier workflow here, not a native spreadsheet connector.
| Criterion | Poptin | Wisepops | Evidence |
| --- | --- | --- | --- |
| Email | Kit: Authorize Kit or enter an API key, then select a form to receive name, email and phone. The Kit form’s confirmation-email settings determine whether subscribers must confirm before joining. Brevo: Connect with a v3 API key and list ID to send name, email and phone. Names split into first and last name; the SMS attribute requires a phone number with its country prefix. ActiveCampaign, ActiveTrail, AWeber, Benchmark, Campaign Monitor, CM Commerce, Constant Contact, Customer.io, Dotdigital, Drip, E-goi, Ecomail, Elastic Email, EmailOctopus, Emma, GetResponse, Gist, iContact, MailerLite, Mailgun, Mailjet, Moosend, Omnisend, SendFox, SendGrid, Sendlane, Sendloop, SendPulse: Send new popup contacts to the connected email platform for follow-up. The integration selector is included in Growth Free; custom-field transfer depends on the selected connector. Klaviyo: Choose a Klaviyo list to receive name, email, phone and custom properties. SMS needs consent and confirmation; invalid phone numbers can prevent list membership. Mailchimp: Connect Mailchimp, select tags and groups, and enable updates for returning contacts if needed. Message and consent values use text merge fields named MESSAGE and CONSENT. (+0.13) | Brevo: Connect with an API key and choose the receiving list. Optional double opt-in uses a Brevo email-template ID and confirmation redirect URL; category fields require their option IDs. ActiveCampaign: Connect with the API URL and key, select a list and map additional fields. Email, phone and names map automatically; entered tag names are reused or created in ActiveCampaign. Drip: Authorize the Drip account from the popup’s email-form settings, then select the receiving destination. The setup guide documents signup delivery, without detailing custom-event or tag controls. Omnisend, Iterable, Braze, Dotdigital, Emarsys, Customer.io, GetResponse, Constant Contact, SendGrid, Mailjet, Ometria, Splio, Actito, Acoustic, Marigold Engage, SmartrMail, Sendlane, Kit, Voyado: Connect signup forms to an external email platform and send new leads there for follow-up. The chosen provider determines the available destination settings and supported contact fields. Klaviyo: Select a list and map standard or custom profile properties. List settings control double opt-in; leads carry WisePops as their source. Notification signup uses a separate API-key setup. Mailchimp: Authorize Mailchimp in Sync and select an audience. Map required fields and groups, and enter tag names exactly. Delivery runs from the live website, not the editor preview. (+0.13) | Poptin: [Kit setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-kit-ou0ggh/), 2026-10-27; [Brevo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-brevo-formerly-sendinblue-14i5x8u/), 2026-10-27; [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-27; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-27; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-27; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-27; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-27 · Wisepops: [Drip setup](https://support.wisepops.com/en/articles/9897344-sync-your-leads-with-drip/), 2026-10-27; [Brevo setup](https://support.wisepops.com/en/articles/9897353-sync-your-leads-with-brevo), 2026-10-27; [ActiveCampaign setup](https://support.wisepops.com/en/articles/9897350-sync-your-leads-with-activecampaign), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-27; [Integration FAQ](https://wisepops.com/faq), 2026-10-27; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-27 |
| SMS | Not confirmed | Attentive, Postscript, Emotive, Yotpo: Connect subscriber capture to SMS marketing. (+0.25) | Wisepops: [Drip setup](https://support.wisepops.com/en/articles/9897344-sync-your-leads-with-drip/), 2026-10-27; [Brevo setup](https://support.wisepops.com/en/articles/9897353-sync-your-leads-with-brevo), 2026-10-27; [ActiveCampaign setup](https://support.wisepops.com/en/articles/9897350-sync-your-leads-with-activecampaign), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-27; [Integration FAQ](https://wisepops.com/faq), 2026-10-27; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-27 |
| CRM | Agile CRM, Fireberry, Freshsales, Keap, LeadSquared, Nutshell, Pipedrive, Salesflare, Salesforce, Zoho CRM: Route new contacts to sales tools. HubSpot: The CRM route sends name, email and phone, with optional contact updates. HubSpot Forms also sends Message to a chosen form. Both require an email field and account authorization. (+0.13) | Salesforce, Keap, Pipedrive: Send captured leads to your CRM for sales follow-up. Destination settings and supported contact fields depend on the selected connector. HubSpot: Authorize HubSpot in Sync and choose a static list. Leads arrive as contacts without a lifecycle stage; set one through a hidden field mapped to Lifecycle Stage. (+0.13) | Poptin: [Kit setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-kit-ou0ggh/), 2026-10-27; [Brevo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-brevo-formerly-sendinblue-14i5x8u/), 2026-10-27; [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-27; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-27; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-27; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-27; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-27 · Wisepops: [Drip setup](https://support.wisepops.com/en/articles/9897344-sync-your-leads-with-drip/), 2026-10-27; [Brevo setup](https://support.wisepops.com/en/articles/9897353-sync-your-leads-with-brevo), 2026-10-27; [ActiveCampaign setup](https://support.wisepops.com/en/articles/9897350-sync-your-leads-with-activecampaign), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-27; [Integration FAQ](https://wisepops.com/faq), 2026-10-27; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-27 |
| Messaging | Crisp, Drift, Intercom, Slack: These messaging services appeared in the authenticated integration selector. Delivery was not tested. (+0.13) | Intercom: Send contacts collected through Wisepops to Intercom for messaging and follow-up. (+0.13) | Poptin: [Kit setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-kit-ou0ggh/), 2026-10-27; [Brevo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-brevo-formerly-sendinblue-14i5x8u/), 2026-10-27; [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-27; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-27; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-27; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-27; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-27 · Wisepops: [Drip setup](https://support.wisepops.com/en/articles/9897344-sync-your-leads-with-drip/), 2026-10-27; [Brevo setup](https://support.wisepops.com/en/articles/9897353-sync-your-leads-with-brevo), 2026-10-27; [ActiveCampaign setup](https://support.wisepops.com/en/articles/9897350-sync-your-leads-with-activecampaign), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-27; [Integration FAQ](https://wisepops.com/faq), 2026-10-27; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-27 |
| Customer lifecycle | Not confirmed | Not confirmed | — |
| Analytics | Not confirmed | Google Analytics, Segment, Shopify: Connect measurement and store data. (+0.25) | Wisepops: [Drip setup](https://support.wisepops.com/en/articles/9897344-sync-your-leads-with-drip/), 2026-10-27; [Brevo setup](https://support.wisepops.com/en/articles/9897353-sync-your-leads-with-brevo), 2026-10-27; [ActiveCampaign setup](https://support.wisepops.com/en/articles/9897350-sync-your-leads-with-activecampaign), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-27; [Integration FAQ](https://wisepops.com/faq), 2026-10-27; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-27 |
| Advertising | Not confirmed | Not confirmed | — |
| Marketing tools | Not confirmed | Not confirmed | — |
| Store | Not confirmed | Google Analytics, Segment, Shopify: Connect measurement and store data. (+0.25) | Wisepops: [Drip setup](https://support.wisepops.com/en/articles/9897344-sync-your-leads-with-drip/), 2026-10-27; [Brevo setup](https://support.wisepops.com/en/articles/9897353-sync-your-leads-with-brevo), 2026-10-27; [ActiveCampaign setup](https://support.wisepops.com/en/articles/9897350-sync-your-leads-with-activecampaign), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-27; [Integration FAQ](https://wisepops.com/faq), 2026-10-27; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-27 |
| Product recommendations | Not confirmed | Not confirmed | — |
| Personalization | Not confirmed | Not confirmed | — |
| Reviews | Not confirmed | Not confirmed | — |
| Content | Not confirmed | Not confirmed | — |
| Custom forms | Not confirmed | Not confirmed | — |
| Data & validation | Not confirmed | Not confirmed | — |
| Spreadsheets | Not confirmed | Not confirmed | — |
| Automation | Make, Zapier: Use intermediary workflows for additional destinations. (+0.13) | Zapier, API, Webhooks: Use Zapier for Google Sheets and notifications; the API supports contact export, campaign data and webhook management. (+0.13) | Poptin: [Kit setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-kit-ou0ggh/), 2026-10-27; [Brevo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-brevo-formerly-sendinblue-14i5x8u/), 2026-10-27; [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-27; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-27; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-27; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-27; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-27 · Wisepops: [Drip setup](https://support.wisepops.com/en/articles/9897344-sync-your-leads-with-drip/), 2026-10-27; [Brevo setup](https://support.wisepops.com/en/articles/9897353-sync-your-leads-with-brevo), 2026-10-27; [ActiveCampaign setup](https://support.wisepops.com/en/articles/9897350-sync-your-leads-with-activecampaign), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897348-sync-your-leads-with-mailchimp), 2026-10-27; [Connection setup](https://support.wisepops.com/en/articles/9897396-sync-your-leads-with-klaviyo), 2026-10-27; [Integration FAQ](https://wisepops.com/faq), 2026-10-27; [HubSpot setup](https://support.wisepops.com/en/articles/9897387-sync-your-leads-with-hubspot), 2026-10-27 |
| Custom connections | REST API, Webhooks: Read popup analytics, pause or resume existing popups, and manage contacts through the API. Webhooks forward form submissions to your endpoint. MCP is not yet available. (+0.25) | Not confirmed | Poptin: [Kit setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-kit-ou0ggh/), 2026-10-27; [Brevo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-brevo-formerly-sendinblue-14i5x8u/), 2026-10-27; [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-27; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-27; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-27; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-27; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-27 |
Round score: Poptin +0.75 (total 28.96), Wisepops +1.25 (total 17.04).
## Round 14: Shopify
Weight: 12.6 points.
Poptin has a native Shopify app. Cart item count, cart value, specific products, customer tags and login status can shape the audience. Order-history targeting requires an upgrade. Shopify cart triggers and post-purchase automations can start the next interaction. Popup buttons offer Add to cart. Coupon setup supports fixed codes and imported unique-code lists, including CSV and fallback codes. These controls suit targeted capture and straightforward cart offers. Wisepops has a native Shopify app and markets onsite product recommendations. Its experiment documentation includes Shopify revenue metrics. Installation and recommendations do not by themselves establish every cart action, coupon operation or customer-targeting control in the table.
| Criterion | Poptin | Wisepops | Evidence |
| --- | --- | --- | --- |
| Storefront installation | Install the app and enable its theme embed. (+0.39) | Connect your store through the native Shopify app. (+0.39) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 · Wisepops: [Shopify evidence](https://wisepops.com/faq), 2026-10-09 |
| Native Shopify app | Install the native Poptin app from the Shopify App Store. (+0.39) | Install Wisepops: Popup Builder & CRO from the Shopify App Store. (+0.39) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 · Wisepops: [Shopify evidence](https://popuppapa.com/shopify-popup-apps/), 2026-10-06 |
| Built for Shopify | No | No | Poptin: [App website](https://app.popt.in/), 2026-10-13 · Wisepops: [App website](https://popuppapa.com/shopify-popup-apps/), 2026-10-13 |
| Shopify media assets | Not confirmed | Not confirmed | — |
| Shopify products and variants | Not confirmed | Not confirmed | — |
| Shopify collections | Not confirmed | Not confirmed | — |
| Shopify discount assets | Not confirmed | Not confirmed | — |
| Shopify metafields and metaobjects | Not confirmed | Not confirmed | — |
| Shopify customer data | Use customer tags, login status and order history. Order-history access requires an upgrade. (+0.79) | Not confirmed | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Shopify customer synchronization | Not confirmed | Not confirmed | — |
| Shopify events and triggers | Use a cart trigger or a follow-up automation after a Shopify purchase. (+0.79) | Not confirmed | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Shopify audience and cart targeting | Target by cart item count, value and products, login status, customer tags and order history. Order-history targeting requires an upgrade. (+0.79) | Not confirmed | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Apply a Shopify discount | Not confirmed | Not confirmed | — |
| Add a Shopify product to cart | Add a product to the cart with a popup button. (+0.79) | Not confirmed | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Buy now / direct checkout | Not confirmed | Not confirmed | — |
| Shopify Flow | Not confirmed | Not confirmed | — |
Round score: Poptin +3.94 (total 32.89), Wisepops +0.79 (total 17.83).
## Round 15: Pricing
Weight: 10 points.
Poptin’s visitor-based plans and separate Growth offer are self-service purchases. Wisepops’ managed starting price includes a different service scope and is not a confirmed quote for every workload. Poptin’s monthly popup plans are Basic at $25 for 10,000 visitors and one domain, Pro at $59 for 50,000 visitors and four domains, and Agency at $119 for 150,000 visitors and unlimited domains. Growth uses a separate contact-and-email model: the $19 bracket covers 500 contacts and 5,000 visitors, with unlimited emails and domains. Visitor allowances count visitors to installed pages, not just popup viewers. Wisepops advertises a managed offer from $599 a month. The final scope and fee need a proposal. That starting figure is not a confirmed price for each traffic, domain and email requirement in our scenario table.
| Criterion | Poptin | Wisepops | Evidence |
| --- | --- | --- | --- |
| A small website (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Covers 1,000 visitors and one website, so no paid plan is needed. (+1) | Not confirmed | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-12 |
| Visitors explore more pages (visitors / mo: 10,000, pageviews / mo: 60,000, website: 1) | $25 / mo · Basic. Basic covers 10,000 visitors on one website. Viewing more pages does not increase the visitor count. (+1) | Not confirmed | Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 |
| A higher-traffic website (visitors / mo: 50,000, pageviews / mo: 100,000, website: 1) | $59 / mo · Pro. Basic stops at 10,000 visitors. Pro covers the required 50,000. (+1) | Not confirmed | Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 |
| Two websites on one account (visitors / mo: 10,000 total, pageviews / mo: 20,000 total, websites: 2) | $59 / mo · Pro. Basic allows only one website. Pro includes four, so it fits both sites even though their traffic is modest. (+1) | Not confirmed | Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 |
| Launch popups without vendor branding (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $19 / mo · Growth · 500 contacts. Removing branding requires paid access; Growth is cheaper than Basic and covers 5,000 visitors. (+1) | Not confirmed | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Run a sale or promotion (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free supports promotional popups, links to an offer and fixed coupon codes. This traffic fits its free allowance. (+1) | Not confirmed | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Improve popup conversion with A/B testing (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. A/B testing is included in Free. This scenario stays within its 1,000-visitor limit. (+1) | Not confirmed | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Collect data and feedback with surveys, quizzes and forms (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free includes surveys and forms with text answers, choice fields and contact details. It covers basic data and feedback collection; a dedicated scored or branching quiz is not established. (+1) | Not confirmed | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12; [Poptin follow-up audit](https://app.popt.in/), 2026-10-13 |
| Signup plus an automated welcome email (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1, active contacts: 500, emails / mo: 1,000) | $19 / mo · Growth · 500 contacts. Free stops at 250 active contacts and 500 emails; Growth includes automations and unlimited emails. (+1) | Not confirmed | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Popups and email marketing in one platform (visitors / mo: 5,000, pageviews / mo: 10,000, website: 1, active contacts: 500, emails / mo: 5,000) | $19 / mo · Growth · 500 contacts. Includes popups, newsletters, audience segments and automated email sequences. Free is limited to 250 contacts and 500 emails; Growth covers 500 contacts, unlimited emails and 5,000 visitors. (+1) | Not confirmed | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
Round score: Poptin +10 (total 42.89), Wisepops +0 (total 17.83).
## The final score
Poptin fits a self-service contact workflow, particularly where validation, subaccounts or native Growth email matter. Wisepops fits a team seeking managed campaign execution and more specialized experimentation. The final choice should account for work delivered by the service as well as the available software controls.
| Round | Poptin | Wisepops |
| --- | --- | --- |
| Formats & content | 3.54 | 1.61 |
| Forms | 5.82 | 2.91 |
| Surveys | 0 | 0.41 |
| Gamification | 0.93 | 0.66 |
| Targeting | 6.07 | 3.38 |
| Experiments | 0.7 | 2.8 |
| Email & SMS | 1.5 | 1.5 |
| Team & sites | 2.81 | 0.56 |
| Developer | 1.31 | 0.94 |
| Support | 1.8 | 0 |
| Editor & workflow | 1.16 | 0.39 |
| Data & reporting | 2.57 | 0.64 |
| Integrations | 0.75 | 1.25 |
| Shopify | 3.94 | 0.79 |
| Pricing | 10 | 0 |
| Total | 42.89 | 17.83 |
## What matters most to you?
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Poptin | Wisepops |
| --- | --- | --- |
| The overall feature set | 42.89 | 17.83 |
| Popups without email marketing | 44.06 | 22.55 |
| Collecting more leads | 42.33 | 21.98 |
| Driving clicks and actions | 43.13 | 26.65 |
| Popups and email marketing in one service | 49.28 | — · Required capability unconfirmed |
| Running campaigns for my Shopify store | 35.25 | 10.22 |
| A/B testing and measuring results | 34.53 | 27.15 |
| Creating and editing campaigns with AI | — · Required capability unconfirmed | — · Required capability unconfirmed |
| Collecting data and feedback | 37.22 | 18.83 |
| Working with a team or managing clients | 56.34 | 14.17 |
| Connecting AI agents to my workflow | 33.48 | 19.89 |
## How the comparison works
These scores are relative to Poptin and Wisepops in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
1. **Relative scores, not universal ratings.** The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
2. **One shared pool of 100 points.** The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
3. **How features earn points.** If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
4. **How prices earn points.** Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
5. **Which plans count.** Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
6. **How your priorities change the score.** A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.
## See also
- [Email signup popup tools](https://popuppapa.com/best-email-signup-popup-tools/index.md): Compare the wider selection for capturing and qualifying email leads.
- [Popup integrations](https://popuppapa.com/popup-integrations/index.md): Explore how forms connect to email platforms, CRMs and other workflows.
- [Popup software for agencies](https://popuppapa.com/best-popup-software-for-agencies/index.md): Compare multiple-site access and client campaign workflows.