# Popupsmart vs Poptin – AI edits, cleaner leads or a cheaper first test?

Compare Popupsmart vs Poptin for popup testing, lead validation, AI editing, agency access and costs based on pageviews, visitors or contacts.

- Page: https://popuppapa.com/popupsmart-vs-poptin/
- Published: 2026-11-05; updated: 2026-11-05
- Popupsmart review: https://popuppapa.com/reviews/popupsmart/index.md
- Poptin review: https://popuppapa.com/reviews/poptin/index.md

<a id="overview"></a>
## What do you need your website to do next?

A marketing team wants to change a form headline, catch invalid email entries and learn which version sends better leads to sales. The editor, validation rule and split test are separate buying decisions. A free draft can demonstrate the first while leaving the cost of the other two unresolved.

Popupsmart is compelling for a designer who routinely revises copy and targeting through its assistant. Poptin is a practical comparison for validated leads, independent client accounts and optional email follow-up through Growth. Use the site’s own visit pattern when comparing the plans.

<a id="rules"></a>
## How the comparison works

15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded, with the source behind each verdict.

<a id="announcements"></a>
## Round 1: Formats & content

Weight: 9 points.

Popupsmart supports ordinary announcements, bars, teasers and multi-step signup designs. A team migrating an occasional text notice should test a version without a form or action button. Poptin provides popups and embedded forms, with desktop and mobile layouts. Campaign elements can be arranged directly in the visual editor.

| Criterion | Popupsmart | Poptin | Evidence |
| --- | --- | --- | --- |
| Message | (+0.32) | (+0.32) | Popupsmart: [Message](https://popupsmart.com/show-up-notifications), 2026-10-08 · Poptin: [Message](https://www.poptin.com/features/), 2026-10-07 |
| Flyby / slide-in | Not confirmed | (+0.64) | Poptin: [Flyby / slide-in](https://www.poptin.com/features/slide-ins/), 2026-10-07 |
| Promo bars | (+0.32) | (+0.32) | Popupsmart: [Promo bars](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08 · Poptin: [Promo bars](https://www.poptin.com/features/), 2026-09-30 |
| Teasers | (+0.32) | (+0.32) | Popupsmart: [Teasers](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08 · Poptin: [Teasers](https://www.poptin.com/popups/), 2026-10-07 |
| Content carousel | Not confirmed | Not confirmed | — |
| Eye-catching | (+1.93) · Eye-catching: (+0.64) · Entrance animation: (+0.64) · Lottie animation: (+0.64) | Not confirmed | Popupsmart: [Eye-catching](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08; [Eye-catching](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08; [Eye-catching](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08; [Eye-catching](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08 |
| Countdown | Not confirmed | (+0.64) | Poptin: [Countdown](https://www.poptin.com/features/), 2026-10-12 |
| Button link | (+0.32) | (+0.32) | Popupsmart: [Button link](https://popupsmart.com/recipes/stop-cart-abandonment), 2026-10-26 · Poptin: [Button link](https://help.poptin.com/en/article/button-functionalities-after-poptin-submission-or-clicking-u4xyzd/), 2026-10-26 |
| Copy coupon | (+0.64) | Not confirmed | Popupsmart: [Copy coupon](https://popupsmart.com/help/popup-campaign-builder/how-to-add-a-coupon-code-to-your-popup), 2026-10-26 |
| Dynamic text | (+0.64) | Not confirmed | Popupsmart: [Dynamic text](https://popupsmart.com/help/popup-campaign-builder/how-to-use-smart-tags), 2026-09-29 |
| Mobile editor | Not confirmed | A separate mobile version can change text, images, buttons and field order. (+0.64) | Poptin: [Mobile editor](https://app.popt.in/), 2026-10-16 |

Round score: Popupsmart +4.5 (total 4.5), Poptin +3.21 (total 3.21).

<a id="forms"></a>
## Round 2: Forms

Weight: 12.6 points.

Test an invalid address, a legitimate personal address and a returning business contact. Rejecting personal addresses is useful for some sales forms and counterproductive for a consumer mailing list. Popupsmart collects contact, hidden, text and choice fields with consent controls. Poptin’s address checks may matter more to sales when the form already collects all required fields.

Poptin offers name, email, phone, message, location, birthday and email-consent fields. Properties can use radio buttons, single-select controls and hidden values, with custom text, number, date, boolean and multiple-value properties. Email checks include format, typos and business-address rules. Double opt-in can inherit the account setting or be configured for the form.

| Criterion | Popupsmart | Poptin | Evidence |
| --- | --- | --- | --- |
| Email capture | (+0.16) | (+0.16) | Popupsmart: [Email capture](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08 · Poptin: [Email capture](https://www.poptin.com/features/), 2026-10-12 |
| SMS capture | Not confirmed | Not confirmed | — |
| Phone field | (+0.16) | (+0.16) | Popupsmart: [Phone field](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08 · Poptin: [Phone field](https://www.poptin.com/features/), 2026-10-12 |
| Single choice | (+0.16) | Radio buttons or a single-select dropdown. (+0.16) | Popupsmart: [Single choice](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08 · Poptin: [Single choice](https://www.poptin.com/features/), 2026-10-12 |
| Multiple choice | (+0.32) | Not confirmed | Popupsmart: [Multiple choice](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08 |
| Free text | (+0.16) | Collected through the Message field. (+0.16) | Popupsmart: [Free text](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08 · Poptin: [Free text](https://www.poptin.com/features/), 2026-10-12 |
| Consent checkbox | (+0.48) · Consent checkbox: (+0.16) · Privacy terms consent: (+0.32) | (+0.48) · Consent checkbox: (+0.16) · Email marketing consent: Add a Consent Checkbox field with editable text, optionally required or pre-ticked. (+0.32) | Popupsmart: [Consent checkbox](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-16; [Consent checkbox](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-16; [Consent checkbox](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-16; [Consent checkbox](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-16 · Poptin: [Consent checkbox](https://www.poptin.com/features/), 2026-10-12; [Consent checkbox: Email marketing consent](https://help.poptin.com/en/article/how-to-add-a-consent-checkbox-to-your-poptin-ngtsan/), 2026-10-17; [Consent checkbox](https://www.poptin.com/features/), 2026-10-12; [Consent checkbox](https://www.poptin.com/features/), 2026-10-12 |
| Hidden fields | (+0.16) | Any input field can be set to hidden. (+0.16) | Popupsmart: [Hidden fields](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08 · Poptin: [Hidden fields](https://www.poptin.com/features/), 2026-10-12 |
| Multi-step | (+0.65) · Multi-step: (+0.32) · Popup steps: (+0.32) | Not confirmed | Popupsmart: [Multi-step](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08; [Multi-step](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08; [Multi-step](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08 |
| Logic | Not confirmed | Not confirmed | — |
| Validation | Not confirmed | (+1.94) · Validation: (+0.32) · Field validation: (+0.32) · Email format: Email validation checks the address format and catches typos; a business-only mode is also available. (+0.32) · Phone format: Phone validation accepts 7-15 digits with only - ( ) and + as symbols; an international prefix mode exists. (+0.32) · Email typo check: Flags common email typos. (+0.32) · Business email filter: Can accept business addresses only. (+0.32) | Poptin: [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Field validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Email format](https://help.poptin.com/en/article/what-is-validation-of-input-fields-e35vw9/), 2026-10-17; [Validation: Phone format](https://help.poptin.com/en/article/what-is-validation-of-input-fields-e35vw9/), 2026-10-17; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation: Email typo check](https://www.poptin.com/features/), 2026-10-12; [Validation: Business email filter](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12; [Validation](https://www.poptin.com/features/), 2026-10-12 |
| CAPTCHA | Not confirmed | Not confirmed | — |
| Email double opt-in | Not confirmed | Set per popup or inherited from the account default. (+0.32) | Poptin: [Email double opt-in](https://www.poptin.com/features/), 2026-10-12 |
| Follow-up | (+0.32) · Follow-up: (+0.16) · After signup: (+0.16) | (+1.94) · Follow-up: (+0.16) · After signup: An autoresponder email can be sent to visitors who submit a connected popup or form. (+0.16) · Reward email: Gamified popup autoresponders can include the prize won and the prize code through merge tags. (+0.32) · Email automation: (+0.32) · Email sequences: Automations chain emails, delays, splits and contact updates into flows that run on triggers. (+0.32) · Delays and branches: Add Time Delay steps and Yes/No Conditional Splits based on email activity, tags or properties. (+0.32) · Lifecycle triggers: Contacts Activity triggers fire on subscription, unsubscription, property or tag changes. (+0.32) | Popupsmart: [Follow-up](https://popupsmart.com/help/getting-started/email-autoresponder-in-popupsmart), 2026-10-16; [Follow-up](https://popupsmart.com/help/getting-started/email-autoresponder-in-popupsmart), 2026-10-16; [Follow-up](https://popupsmart.com/help/getting-started/email-autoresponder-in-popupsmart), 2026-10-16; [Follow-up](https://popupsmart.com/help/getting-started/email-autoresponder-in-popupsmart), 2026-10-16; [Follow-up](https://popupsmart.com/help/getting-started/email-autoresponder-in-popupsmart), 2026-10-16; [Follow-up](https://popupsmart.com/help/getting-started/email-autoresponder-in-popupsmart), 2026-10-16; [Follow-up](https://popupsmart.com/help/getting-started/email-autoresponder-in-popupsmart), 2026-10-16; [Follow-up](https://popupsmart.com/help/getting-started/email-autoresponder-in-popupsmart), 2026-10-16 · Poptin: [Follow-up](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: After signup](https://help.poptin.com/en/article/how-to-create-poptin-autoresponder-1k2nl99/), 2026-10-17; [Follow-up](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: Reward email](https://help.poptin.com/en/article/how-to-create-poptin-autoresponder-1k2nl99/), 2026-10-17; [Follow-up: Email automation](https://www.poptin.com/features/autoresponder/), 2026-10-12; [Follow-up: Email sequences](https://help.poptin.com/en/article/how-to-create-an-email-automation-8s8qv4/), 2026-10-17; [Follow-up: Delays and branches](https://help.poptin.com/en/article/how-to-create-an-email-automation-8s8qv4/), 2026-10-17; [Follow-up: Lifecycle triggers](https://help.poptin.com/en/article/contacts-activity-trigger-1rcn27h/), 2026-10-17 |

Round score: Popupsmart +2.58 (total 7.08), Poptin +5.49 (total 8.71).

<a id="surveys"></a>
## Round 3: Surveys

Weight: 4.5 points.

Popupsmart has star, emoji and numerical ratings. The inspected opinion-scale ranges began at one. For a standard recommendation question, check the zero endpoint and the exported values before comparing reports. Poptin can collect customer answers through form fields. Dedicated feedback ratings and quiz formats are evaluated separately from ordinary signup questions.

| Criterion | Popupsmart | Poptin | Evidence |
| --- | --- | --- | --- |
| Numeric rating | (+0.41) | Not confirmed | Popupsmart: [Numeric rating](https://popupsmart.com/collect-feedback-surveys), 2026-10-08 |
| NPS | Not confirmed | Not confirmed | — |
| Star rating | (+0.41) | Not confirmed | Popupsmart: [Star rating](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08 |
| Emoji rating | (+0.41) | Not confirmed | Popupsmart: [Emoji rating](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08 |
| Binary rating | Not confirmed | Not confirmed | — |
| Quizzes | Not confirmed | Not confirmed | — |

Round score: Popupsmart +1.23 (total 8.31), Poptin +0 (total 8.71).

<a id="games"></a>
## Round 4: Gamification

Weight: 4.5 points.

Popupsmart’s editor includes Spin to Win, Lottery Ball and Surprise Box. Compare the reward and destination record for someone who loses as well as someone who wins. Poptin provides wheel, gift and scratch formats. Wheel and gift settings include prize labels, coupon codes, relative weights, losing outcomes and redirects. Weights of 2:1:1 displayed as 50%, 25% and 25%. Separate teaser, play, post-play, winning and losing screens give you control over the journey. The scratch setup we used revealed a fixed offer.

| Criterion | Popupsmart | Poptin | Evidence |
| --- | --- | --- | --- |
| Spin the wheel | (+0.13) | Separate play, winning and losing screens. (+0.66) · Spin the wheel: Separate play, winning and losing screens. (+0.13) · Prize weights: Each prize slice has a weight that sets its win probability; an Equal Chances option evens them out. (+0.26) · Losing slices: A slice can be marked as a losing option where the visitor wins no prize, shown on a separate Losing screen. (+0.26) | Popupsmart: [Spin the wheel](https://popupsmart.com/gamify-your-campaign), 2026-10-08; [Spin the wheel](https://popupsmart.com/gamify-your-campaign), 2026-10-08; [Spin the wheel](https://popupsmart.com/gamify-your-campaign), 2026-10-08 · Poptin: [Spin the wheel](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12; [Spin the wheel: Prize weights](https://help.poptin.com/en/article/how-to-create-spin-the-wheel-gamified-popup-10cd85s/), 2026-10-17; [Spin the wheel: Losing slices](https://help.poptin.com/en/article/how-to-create-spin-the-wheel-gamified-popup-10cd85s/), 2026-10-17 |
| Slot machine | Not confirmed | Not confirmed | — |
| Plinko | Not confirmed | Not confirmed | — |
| Lottery ball | (+0.26) | Not confirmed | Popupsmart: [Lottery ball](https://popupsmart.com/gamify-your-campaign), 2026-10-08 |
| Claw machine | Not confirmed | Not confirmed | — |
| Scratch card | Not confirmed | (+0.26) | Poptin: [Scratch card](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12 |
| Pick a gift | (+0.13) | (+0.13) | Popupsmart: [Pick a gift](https://popupsmart.com/gamify-your-campaign), 2026-10-08 · Poptin: [Pick a gift](https://www.poptin.com/features/gamified-pop-ups/), 2026-10-12 |
| Pick a card | Not confirmed | Not confirmed | — |
| Break the egg | Not confirmed | Not confirmed | — |
| Shake the tree | Not confirmed | Not confirmed | — |
| Memory cards | Not confirmed | Not confirmed | — |
| Treasure hunt | Not confirmed | Not confirmed | — |
| Learn to earn | Not confirmed | Not confirmed | — |
| Seasonal calendar | Not confirmed | Not confirmed | — |
| Daily offers | Not confirmed | Not confirmed | — |

Round score: Popupsmart +0.53 (total 8.84), Poptin +1.06 (total 9.77).

<a id="targeting"></a>
## Round 5: Targeting

Weight: 10.8 points.

Popupsmart’s assistant configured a device, an exact URL and a delay in a draft. Reproduce that same rule using each team’s everyday workflow and check an excluded page. Poptin includes delay, exit intent, scroll, page count, click count and inactivity triggers. Manual triggers fire when the first selected condition is met. Device, URL, country, frequency and schedules provide the basic audience controls. JavaScript, Autopilot, previous-page, cookie and other advanced conditions can require a paid plan.

| Criterion | Popupsmart | Poptin | Evidence |
| --- | --- | --- | --- |
| Page targeting | (+0.23) | (+0.23) | Popupsmart: [Page targeting](https://popupsmart.com/help/targeting/url-browsing/), 2026-10-08 · Poptin: [Page targeting](https://www.poptin.com/features/), 2026-10-12 |
| Geo targeting | (+0.23) | (+0.23) | Popupsmart: [Geo targeting](https://popupsmart.com/explore-features), 2026-09-30 · Poptin: [Geo targeting](https://www.poptin.com/features/), 2026-10-12 |
| Device targeting | (+0.23) | (+0.23) | Popupsmart: [Device targeting](https://popupsmart.com/help/getting-started/how-popupsmart-works), 2026-10-08 · Poptin: [Device targeting](https://www.poptin.com/features/), 2026-10-12 |
| Audience targeting | Not confirmed | (+3.15) · Audience targeting: (+0.45) · Referrer targeting: (+0.45) · Cart targeting: Shopify only: cart item count, cart value or specific products. (+0.45) · Profile targeting: (+0.45) · Customer tags: Show a popup only to Shopify customers who carry chosen customer tags. (+0.45) · Login status: Show or hide a popup for logged-in or logged-out Shopify visitors. (+0.45) · Order history: Target logged-in Shopify customers by purchases, total spent, discounts, order and fulfilment status. (+0.45) | Poptin: [Audience targeting](https://app.popt.in/), 2026-10-13; [Audience targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Referrer targeting](https://app.popt.in/), 2026-10-12; [Audience targeting: Cart targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Profile targeting](https://app.popt.in/), 2026-10-13; [Audience targeting: Customer tags](https://help.poptin.com/en/article/shopify-customer-tags-targeting-how-to-show-poptin-only-to-specific-customers-on-shopify-3nt0jx/), 2026-10-17; [Audience targeting: Login status](https://help.poptin.com/en/article/how-to-target-customers-by-shopify-login-status-ntdq5c/), 2026-10-17; [Audience targeting: Order history](https://help.poptin.com/en/article/how-to-target-shopify-visitors-based-on-their-order-history-krhz37/), 2026-10-17; [Audience targeting](https://app.popt.in/), 2026-10-13 |
| Behavior triggers | (+1.13) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Inactivity trigger: (+0.23) | (+1.13) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Inactivity trigger: (+0.23) | Popupsmart: [Behavior triggers](https://popupsmart.com/help/targeting/after-x-seconds/), 2026-10-08; [Behavior triggers: Time delay](https://popupsmart.com/help/targeting/after-x-seconds/), 2026-10-08; [Behavior triggers: Exit intent](https://popupsmart.com/help/targeting/after-x-seconds/), 2026-10-08; [Behavior triggers: Scroll trigger](https://popupsmart.com/help/targeting/after-x-seconds/), 2026-10-08; [Behavior triggers: Inactivity trigger](https://popupsmart.com/help/targeting/after-x-seconds/), 2026-10-08; [Behavior triggers](https://popupsmart.com/help/targeting/after-x-seconds/), 2026-10-08; [Behavior triggers](https://popupsmart.com/help/targeting/after-x-seconds/), 2026-10-08; [Behavior triggers](https://popupsmart.com/help/targeting/after-x-seconds/), 2026-10-08 · Poptin: [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Time delay](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Exit intent](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Scroll trigger](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers: Inactivity trigger](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12; [Behavior triggers](https://help.poptin.com/en/article/manual-triggers-how-they-work-1gwu0xg/), 2026-10-12 |
| Click trigger | Not confirmed | (+0.45) | Poptin: [Click trigger](https://www.poptin.com/features/), 2026-10-12 |
| Scheduling | (+0.23) | (+0.23) | Popupsmart: [Scheduling](https://popupsmart.com/help/targeting/what-is-scheduling-on/), 2026-10-08 · Poptin: [Scheduling](https://www.poptin.com/features/), 2026-10-12 |
| Frequency cap | (+0.23) | Separate repeat rules for new, returning and converted visitors. (+0.23) | Popupsmart: [Frequency cap](https://popupsmart.com/help/targeting/display-frequency), 2026-10-08 · Poptin: [Frequency cap](https://www.poptin.com/features/), 2026-10-12 |
| Campaign control | Not confirmed | Not confirmed | — |

Round score: Popupsmart +2.25 (total 11.09), Poptin +5.85 (total 15.62).

<a id="experiments"></a>
## Round 6: Experiments

Weight: 6.3 points.

Compare a working test on the same site and count leads accepted by sales. A free signup alone cannot establish that the intended live test fits the account. Advanced is the first Popupsmart plan with A/B testing in the reviewed monthly offer. Basic removes branding and increases capacity, but that upgrade alone does not buy the experiment.

Poptin creates an A/B variant from a completed campaign and groups the designs in one dashboard test. This is useful for comparing a headline, incentive or layout without managing two unrelated campaigns. The A/B command becomes available after the initial campaign setup.

| Criterion | Popupsmart | Poptin | Evidence |
| --- | --- | --- | --- |
| A/B testing | (+0.7) · A/B testing: (+0.35) · Popup tests: (+0.35) | An A/B variant is created from a finished campaign and grouped in one test. (+0.7) · A/B testing: An A/B variant is created from a finished campaign and grouped in one test. (+0.35) · Popup tests: Visitors rotate between popup variants; any number of variants can be added. (+0.35) | Popupsmart: [A/B testing](https://popupsmart.com/pricing), 2026-09-29; [A/B testing](https://popupsmart.com/pricing), 2026-09-29; [A/B testing](https://popupsmart.com/pricing), 2026-09-29; [A/B testing](https://popupsmart.com/pricing), 2026-09-29; [A/B testing](https://popupsmart.com/pricing), 2026-09-29; [A/B testing](https://popupsmart.com/pricing), 2026-09-29; [A/B testing](https://popupsmart.com/pricing), 2026-09-29; [A/B testing](https://popupsmart.com/pricing), 2026-09-29; [A/B testing](https://popupsmart.com/pricing), 2026-09-29 · Poptin: [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing: Popup tests](https://help.poptin.com/en/article/how-does-ab-test-work-1fqzoxl/), 2026-10-17; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13; [A/B testing](https://app.popt.in/), 2026-10-13 |

Round score: Popupsmart +0.7 (total 11.79), Poptin +0.7 (total 16.32).

<a id="email"></a>
## Round 7: Email & SMS

Weight: 4.5 points.

Popupsmart can send leads to a connected platform and has follow-up options. For a merchant retiring its sender, compare the actual automation and broadcast requirements with Poptin Growth. Poptin Growth combines captured contacts with email campaigns and automations. Its canvas supports a confirmed-subscription trigger, source filters, Yes/No conditions, delays, email actions and contact operations. Retrigger controls help manage repeat entry. The email editor includes columns, text, images, buttons, HTML, coupons and reusable blocks.

| Criterion | Popupsmart | Poptin | Evidence |
| --- | --- | --- | --- |
| Email marketing | Not confirmed | Campaigns, segments and journeys; Growth Free covers 250 contacts and 500 emails. (+1.5) | Poptin: [Email marketing](https://www.poptin.com/pricing/), 2026-10-12 |
| SMS marketing | Not confirmed | Not confirmed | — |
| Web push | Not confirmed | Not confirmed | — |

Round score: Popupsmart +0 (total 11.79), Poptin +1.5 (total 17.82).

<a id="roles"></a>
## Round 8: Team & sites

Weight: 4.5 points.

Use two fictional clients and try the report from each login. A designer editing several sites is a different requirement from a client reading private results. Popupsmart Advanced includes five sites and two members. The separately arranged Agency offer addresses client roles. Multiple sites in one account do not establish independent client reporting.

Poptin exposes users, subaccounts and account- or subaccount-scoped API keys. Its Users screen describes broad editing, deletion and billing access, while seat availability depends on the offer. On Agency, sub-account users cannot open Billing and Plans. Treat the user allowance and the popup-domain allowance as separate plan details.

| Criterion | Popupsmart | Poptin | Evidence |
| --- | --- | --- | --- |
| Workspaces | (+0.56) · Workspaces: (+0.28) · Several sites: (+0.28) | One domain on Free and Basic, four on Pro, unlimited on Agency and Growth. (+1.13) · Workspaces: One domain on Free and Basic, four on Pro, unlimited on Agency and Growth. (+0.28) · Several sites: Free and Basic allow 1 domain, Pro 4, and Agency unlimited domains. (+0.28) · Client portfolio: Agency plans create a sub-account per client or website with popups, forms, autoresponders and stats kept separate. (+0.56) | Popupsmart: [Workspaces](https://popupsmart.com/pricing), 2026-09-29; [Workspaces](https://popupsmart.com/pricing), 2026-09-29; [Workspaces](https://popupsmart.com/pricing), 2026-09-29; [Workspaces](https://popupsmart.com/pricing), 2026-09-29 · Poptin: [Workspaces](https://www.poptin.com/pricing/), 2026-10-12; [Workspaces: Several sites](https://help.poptin.com/en/article/what-maximum-amount-of-domains-means-pxcyff/), 2026-10-17; [Workspaces](https://www.poptin.com/pricing/), 2026-10-12; [Workspaces: Client portfolio](https://help.poptin.com/en/article/how-does-an-agency-account-look-like-h29709/), 2026-10-17 |
| Team | (+0.28) | (+0.28) | Popupsmart: [Team](https://popupsmart.com/pricing), 2026-09-29; [Team](https://popupsmart.com/pricing), 2026-09-29 · Poptin: [Team](https://www.poptin.com/pricing/), 2026-10-12; [Team](https://www.poptin.com/pricing/), 2026-10-12 |
| Roles | (+0.28) | (+0.84) · Roles: (+0.28) · Billing access controls: Agency sub-account users cannot open Billing and Plans. (+0.56) | Popupsmart: [Roles](https://popupsmart.com/agency-plan), 2026-09-29; [Roles](https://popupsmart.com/agency-plan), 2026-09-29 · Poptin: [Roles](https://www.poptin.com/pricing/), 2026-10-12; [Roles: Billing access controls](https://help.poptin.com/en/article/how-does-an-agency-account-look-like-h29709/), 2026-10-17 |

Round score: Popupsmart +1.13 (total 12.92), Poptin +2.25 (total 20.07).

<a id="developer"></a>
## Round 9: Developer

Weight: 4.5 points.

Popupsmart documents lead retrieval through REST and submission delivery by webhook. Retrieving a lead and stopping a live promotion are different tasks for an external operator. Poptin’s public API manages contacts and email operations, reads popup analytics, and pauses or resumes existing popups. Keys belong to an account or subaccount and can be revoked. Webhooks forward form submissions to an external endpoint.

| Criterion | Popupsmart | Poptin | Evidence |
| --- | --- | --- | --- |
| HTTP API | (+0.19) | Contacts, email campaigns and popup analytics; keys are tied to one account. (+1.31) · HTTP API: Contacts, email campaigns and popup analytics; keys are tied to one account. (+0.19) · Operate campaigns: The API pauses and resumes existing poptins and renames them. (+0.38) · Read performance: The Poptin Analytics endpoint returns metrics for a date range, filterable by device, type and domain. (+0.38) · Scoped credentials: Each API key is bound to the account or subaccount it was created in. (+0.38) | Popupsmart: [HTTP API](https://popupsmart.com/help/integration/how-to-connect-your-popupsmart-account-with-a-webhook), 2026-10-08; [HTTP API](https://popupsmart.com/help/integration/how-to-connect-your-popupsmart-account-with-a-webhook), 2026-10-08; [HTTP API](https://popupsmart.com/help/integration/how-to-connect-your-popupsmart-account-with-a-webhook), 2026-10-08; [HTTP API](https://popupsmart.com/help/integration/how-to-connect-your-popupsmart-account-with-a-webhook), 2026-10-08; [HTTP API](https://popupsmart.com/help/integration/how-to-connect-your-popupsmart-account-with-a-webhook), 2026-10-08 · Poptin: [HTTP API](https://developers.poptin.com/docs/getting-started), 2026-10-12; [HTTP API](https://developers.poptin.com/docs/getting-started), 2026-10-12; [HTTP API: Operate campaigns](https://developers.poptin.com/reference/pausepoptin), 2026-10-17; [HTTP API: Read performance](https://developers.poptin.com/reference/poptinanalytics), 2026-10-17; [HTTP API: Scoped credentials](https://developers.poptin.com/docs/authentication), 2026-10-17 |
| Browser API | Not confirmed | Not confirmed | — |
| Webhooks | (+0.19) | (+0.19) | Popupsmart: [Webhooks](https://popupsmart.com/help/integration/how-to-connect-your-popupsmart-account-with-a-webhook), 2026-10-08 · Poptin: [Webhooks](https://developers.poptin.com/docs/getting-started), 2026-10-12 |
| MCP server | Not confirmed | Not confirmed | — |

Round score: Popupsmart +0.38 (total 13.29), Poptin +1.5 (total 21.57).

<a id="support"></a>
## Round 10: Support

Weight: 1.8 points.

Popupsmart documents chat support. For a CRM rollout, ask whether assistance includes the receiving field mapping as well as configuring the popup. Poptin includes chat and email support on Free, Basic and Pro; Growth and Agency add premium support. Support availability follows the product and plan you choose.

| Criterion | Popupsmart | Poptin | Evidence |
| --- | --- | --- | --- |
| Chat support | (+0.9) | (+0.9) | Popupsmart: [Chat support](https://popupsmart.com/explore-features), 2026-09-29 · Poptin: [Chat support](https://www.poptin.com/pricing/), 2026-09-29 |

Round score: Popupsmart +0.9 (total 14.19), Poptin +0.9 (total 22.47).

<a id="workflow"></a>
## Round 11: Editor & workflow

Weight: 5.4 points.

Its in-app assistant removed form elements, edited copy and changed targeting in an inactive draft. Check the actual form and audience settings after each revision. Poptin includes editor access on Growth Free and saves campaigns as inactive drafts. Its visual controls let you configure elements, fields and buttons directly.

| Criterion | Popupsmart | Poptin | Evidence |
| --- | --- | --- | --- |
| Free editor | Not confirmed | (+0.77) | Poptin: [Free editor](https://app.popt.in/), 2026-10-12 |
| Campaign drafts | Not confirmed | (+0.77) | Poptin: [Campaign drafts](https://app.popt.in/), 2026-10-12 |
| Saved versions | Not confirmed | Not confirmed | — |
| AI popup assistant | (+3.09) · AI popup assistant: (+0.77) · Copy: (+0.77) · Design: (+0.77) · Targeting: (+0.77) | Not confirmed | Popupsmart: [AI popup assistant](https://app.popupsmart.com/), 2026-10-08; [AI popup assistant](https://app.popupsmart.com/), 2026-10-08; [AI popup assistant](https://app.popupsmart.com/), 2026-10-08; [AI popup assistant](https://app.popupsmart.com/), 2026-10-08 |

Round score: Popupsmart +3.09 (total 17.28), Poptin +1.54 (total 24.01).

<a id="reporting"></a>
## Round 12: Data & reporting

Weight: 4.5 points.

Use the same definition of a qualified lead in both accounts. Compare results in the receiving CRM to identify duplicate contacts and rejected entries separately from a successful browser submission. Poptin reports visitors, views and conversions, with email reporting in the email product. Scheduled lead and statistics reports include recipient, subaccount, interval and timezone settings. Its reporting API is useful when you want to bring results into an external dashboard or an agent workflow.

| Criterion | Popupsmart | Poptin | Evidence |
| --- | --- | --- | --- |
| Field mapping | Not confirmed | Not confirmed | — |
| Lead export | Not confirmed | Not confirmed | — |
| Scheduled reports | Not confirmed | (+0.64) | Poptin: [Scheduled reports](https://app.popt.in/), 2026-10-12 |
| Revenue goals | Not confirmed | Not confirmed | — |
| Team notifications | Not confirmed | (+1.93) · Team notifications: (+0.64) · Email: Lead notification emails go to up to five recipients per popup. (+0.64) · Slack: Sends new lead details to a Slack channel. (+0.64) | Poptin: [Team notifications](https://app.popt.in/), 2026-10-12; [Team notifications: Email](https://help.poptin.com/en/article/how-can-i-change-the-email-address-of-my-lead-notifications-rgxvi7/), 2026-10-17; [Team notifications: Slack](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-slack-1z05tm9/), 2026-10-17 |

Round score: Popupsmart +0 (total 17.28), Poptin +2.57 (total 26.58).

<a id="integrations"></a>
## Round 13: Integrations

Weight: 4.5 points.

Popupsmart supports mapped Salesforce Leads or Contacts as well as email integrations, automation routes and measurement tools. Name the exact target object when comparing it with Poptin. Poptin connects to email and CRM platforms, with Make and Zapier for additional workflows. Slack supports team notifications, and a webhook route can forward submissions. Its REST API offers another route to contacts and reporting. A store can therefore keep its existing email platform rather than moving to Poptin Growth.

| Criterion | Popupsmart | Poptin | Evidence |
| --- | --- | --- | --- |
| Email | Brevo: Connect with an API key, choose a list per campaign and map popup inputs to Brevo attributes. Saved credentials can be reused; each campaign keeps its own destination and field mapping. MailerLite, ActiveCampaign, Drip: Connect an email provider to the campaign’s form and configure its receiving destination. The popup collects the submission; the connector’s field settings determine which details accompany the email address. EmailOctopus: Connect EmailOctopus in the campaign integration settings and complete Match Fields for the selected list. The transfer follows the inputs configured on the popup. Inspect a completed contact, including any attributes that the first newsletter uses. Customer.io: Add Customer.io as a connection, supply the Site ID and API key and map the available elements in Match fields. The options depend on the inputs in the popup. Add the question to the design before looking for its value in the integration. SendGrid: Connect a SendGrid API key, select the marketing list and map the form fields. Popupsmart also supports mapping browser or device information, a value supplied through its JavaScript API, or a fixed source label. SendGrid handles subsequent email delivery. Klaviyo: Connect with a private API key, choose a list and map email, phone and SMS-consent values. Credentials can be reused, but each campaign needs its own list and field mapping. Mailchimp: Connect with an API key, choose an audience and map popup fields. Mapping also accepts system data, fixed values and JavaScript API values. Saved credentials work across campaigns. (+0.13) | SmartrMail: Copy the API key from SmartrMail’s integration settings and the list ID from the subscriber list URL. Enter both under Email and Integrations on the poptin and approve. The guide confirms lead delivery to the list but gives no complete extra-field map. Kit: Authorize Kit or enter an API key, then select a form to receive name, email and phone. The Kit form’s confirmation-email settings determine whether subscribers must confirm before joining. Brevo: Connect with a v3 API key and list ID to send name, email and phone. Names split into first and last name; the SMS attribute requires a phone number with its country prefix. ActiveCampaign, ActiveTrail, Benchmark, Drip, E-goi, Ecomail, Elastic Email, Emma, Gist, MailerLite, Mailgun, Omnisend, Sendloop: Send new popup contacts to the connected email platform for follow-up. The integration selector is included in Growth Free; custom-field transfer depends on the selected connector. CM Commerce: Enter the CM Commerce API key and the target list ID in the poptin’s integration settings. The guide lists name, email, phone and message and sends a test lead after setup. Choose the CM Commerce integration when configuring this route. Customer.io: Use the workspace Site ID, API key and segment ID in the Customer.io integration for the poptin. Its guide lists name, email, phone and message and sends a test lead on successful setup. Check the person in the intended workspace and segment. Dotdigital: Enter the Dotdigital API user email, password, regional endpoint and address book ID under the popup’s Email and Integrations settings. After publishing, Poptin sends a test lead to that book. Its guide lists name, email, phone and message as supported fields. EmailOctopus: In EmailOctopus, copy the list ID and the field tag for first name. Enter both with the API key in Poptin. Poptin documents name, email, phone and message; check the actual destination field before using any of them in a template. iContact: Enter the app credentials, account ID, folder ID and list ID for the intended iContact account in Poptin. The list ID can be copied from the list URL. The documented fields are name, email and phone. Mailjet: Copy the Mailjet API key, secret and contact list ID into the poptin’s integration settings and approve the connection. This directs new email signups to the chosen list. Validate any optional answers on the contact before building a segment around them. Moosend: Choose Moosend in the popup’s Email and Integrations settings and enter the API key and list ID. The guide confirms list delivery, but its field note names a different provider. Verify optional fields using a real submission before depending on them. SendFox: Generate a SendFox personal access token, copy the list ID and enter both in the poptin’s integration settings. Save the popup and look for its API test lead in that list. Poptin specifies name and email for this connector. Sendlane: On the individual popup, enter the Sendlane list ID, API key, hash key and subdomain described in Poptin’s setup guide. This route sends signups to that list. Check which credentials your account exposes before following this older setup in a new account. SendPulse: Open Email and Integrations on the poptin, choose SendPulse and supply the account’s API credentials. SendPulse documents choosing the email list that receives new form responses. Verify extra answers in that address book before treating them as campaign variables. AWeber: Authenticate AWeber in the poptin’s Email and Integrations settings, choose the list, approve and save the changes. Poptin’s connector guide names Email and Message as the supported fields. Check a different connector if several structured answers must reach AWeber separately. Campaign Monitor: Copy the API key and the list API ID into the popup’s Email and Integrations settings. Poptin documents sending name, email address, phone and message. The list ID identifies the destination, so a copied client campaign needs its own settings checked. Constant Contact: In the popup editor, open Email and Integrations, add Constant Contact and select the email list for new subscribers. Poptin documents signup delivery there. Its walkthrough does not enumerate optional fields, so inspect a contact before relying on a phone number or a preference. GetResponse: In Email and Integrations, enter the GetResponse API key and the target list’s token. Save the popup and look for Poptin’s test lead in that list. Poptin specifies name and email and explicitly excludes the phone field for this connector. SendGrid: Enter a SendGrid API key and the list ID from Marketing → Contacts in the poptin’s integration settings. Poptin sends a test lead to the selected list and documents name, email and phone. Verify a real form submission separately from the setup test. Klaviyo: Choose a Klaviyo list to receive name, email, phone and custom properties. SMS needs consent and confirmation; invalid phone numbers can prevent list membership. Mailchimp: Connect Mailchimp, select tags and groups, and enable updates for returning contacts if needed. Message and consent values use text merge fields named MESSAGE and CONSENT. (+0.13) | Popupsmart: [EmailOctopus connection](https://popupsmart.com/help/integration/how-to-integrate-popupsmart-with-emailoctopus), 2026-10-27; [Customer.io connection](https://popupsmart.com/help/integration/how-to-create-a-customer-io-popup), 2026-10-27; [SendGrid connection](https://popupsmart.com/integrations/sendgrid-popup), 2026-10-27; [Brevo setup](https://popupsmart.com/integrations/brevo-popup), 2026-10-27; [Connection setup](https://popupsmart.com/integrations/mailchimp-popup), 2026-10-27; [Connection setup](https://popupsmart.com/integrations/klaviyo-popup), 2026-10-27; [Lead API](https://popupsmart.com/help/analytics/how-to-auto-download-leads-using-an-api), 2026-10-27; [Integration guides](https://popupsmart.com/help/integration), 2026-10-27; [Catalogue](https://popupsmart.com/integrations), 2026-10-27; [Salesforce setup](https://popupsmart.com/help/integration/how-to-integrate-popupsmart-with-salesforce), 2026-10-27; [HubSpot setup](https://popupsmart.com/integrations/hubspot-popup), 2026-10-27 · Poptin: [CM Commerce connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-cm-commerce-1mwq7zv/), 2026-10-27; [Customer.io connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-customerio-lvf31s/), 2026-10-27; [Dotdigital connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-dot-digital-12f4waa/), 2026-10-27; [EmailOctopus connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-emailoctopus-ap2icf/), 2026-10-27; [iContact connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-icontact-16r4lzy/), 2026-10-27; [Mailjet connection](https://www.mailjet.com/resources/integrations/poptin/), 2026-10-27; [Moosend connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-moosend-1d3gfqd/), 2026-10-27; [SendFox connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-sendfox-1oh6cr7/), 2026-10-27; [Sendlane connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-sendlane-gk2omz/), 2026-10-27; [SendPulse connection](https://sendpulse.com/integrations/other-integrations/poptin), 2026-10-27; [Keap connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-keap-31ra6c/), 2026-10-27; [Pipedrive connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-pipedrive-1lqfeg6/), 2026-10-27; [Zoho CRM connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-zoho-crm-614en2/), 2026-10-27; [SmartrMail connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-smartrmail-zg90sp/), 2026-10-27; [Constant Contact walkthrough](https://www.poptin.com/blog/how-to-create-constant-contact-popups/), 2026-10-27; [AWeber connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-aweber-uvrpe8/), 2026-10-27; [Campaign Monitor connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-campaign-monitor-s1746x/), 2026-10-27; [Constant Contact connection](https://www.poptin.com/integrations/constant-contact-integration/), 2026-10-27; [GetResponse connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-to-getresponse-1biizd4/), 2026-10-27; [SendGrid connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-sendgrid-15xpswf/), 2026-10-27; [Salesforce connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-salesforce-1yq8h16/), 2026-10-27; [Kit setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-kit-ou0ggh/), 2026-10-27; [Brevo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-brevo-formerly-sendinblue-14i5x8u/), 2026-10-27; [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-27; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-27; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-27; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-27; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-27 |
| SMS | Not confirmed | Not confirmed | — |
| CRM | HubSpot: Authorize HubSpot, select a static list and map form, system or fixed values to contact properties. Phone and SMS-consent values are supported; active lists are not. Salesforce: Install the Salesforce package and authorize the connection in Popupsmart. Choose Lead or Contact, then map the popup inputs and any system or static values required for that record. Use the test step to check the destination before activating the campaign. (+0.13) | Agile CRM, Fireberry, Freshsales, LeadSquared, Nutshell, Salesflare: Route new contacts to sales tools. Keap: Authenticate Keap in the poptin’s integration settings and publish the changes. Poptin lists name, email and phone and sends an API test lead to the contact database. A contact arriving in Keap is the starting point for checking any sales or messaging automation. Pipedrive: Authorize Pipedrive from the popup and save the integration. Name, email and phone are supported; deal name and deal stage are optional settings. Poptin sends a test contact after setup. Inspect the pipeline as well if you enabled deal creation. Zoho CRM: Sign in to Zoho CRM from the popup’s integration settings and authorize access. Poptin documents name, email and phone and sends a test entry to Zoho CRM Leads. Look there first when checking a new enquiry. Salesforce: Authenticate Salesforce under the poptin’s Email and Integrations settings and map the form fields. Poptin requires a mapping for Company. Make sure the form actually collects a usable value before choosing this route for a business enquiry. HubSpot: The CRM route sends name, email and phone, with optional contact updates. HubSpot Forms also sends Message to a chosen form. Both require an email field and account authorization. (+0.13) | Popupsmart: [EmailOctopus connection](https://popupsmart.com/help/integration/how-to-integrate-popupsmart-with-emailoctopus), 2026-10-27; [Customer.io connection](https://popupsmart.com/help/integration/how-to-create-a-customer-io-popup), 2026-10-27; [SendGrid connection](https://popupsmart.com/integrations/sendgrid-popup), 2026-10-27; [Brevo setup](https://popupsmart.com/integrations/brevo-popup), 2026-10-27; [Connection setup](https://popupsmart.com/integrations/mailchimp-popup), 2026-10-27; [Connection setup](https://popupsmart.com/integrations/klaviyo-popup), 2026-10-27; [Lead API](https://popupsmart.com/help/analytics/how-to-auto-download-leads-using-an-api), 2026-10-27; [Integration guides](https://popupsmart.com/help/integration), 2026-10-27; [Catalogue](https://popupsmart.com/integrations), 2026-10-27; [Salesforce setup](https://popupsmart.com/help/integration/how-to-integrate-popupsmart-with-salesforce), 2026-10-27; [HubSpot setup](https://popupsmart.com/integrations/hubspot-popup), 2026-10-27 · Poptin: [CM Commerce connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-cm-commerce-1mwq7zv/), 2026-10-27; [Customer.io connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-customerio-lvf31s/), 2026-10-27; [Dotdigital connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-dot-digital-12f4waa/), 2026-10-27; [EmailOctopus connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-emailoctopus-ap2icf/), 2026-10-27; [iContact connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-icontact-16r4lzy/), 2026-10-27; [Mailjet connection](https://www.mailjet.com/resources/integrations/poptin/), 2026-10-27; [Moosend connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-moosend-1d3gfqd/), 2026-10-27; [SendFox connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-sendfox-1oh6cr7/), 2026-10-27; [Sendlane connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-sendlane-gk2omz/), 2026-10-27; [SendPulse connection](https://sendpulse.com/integrations/other-integrations/poptin), 2026-10-27; [Keap connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-keap-31ra6c/), 2026-10-27; [Pipedrive connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-pipedrive-1lqfeg6/), 2026-10-27; [Zoho CRM connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-zoho-crm-614en2/), 2026-10-27; [SmartrMail connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-smartrmail-zg90sp/), 2026-10-27; [Constant Contact walkthrough](https://www.poptin.com/blog/how-to-create-constant-contact-popups/), 2026-10-27; [AWeber connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-aweber-uvrpe8/), 2026-10-27; [Campaign Monitor connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-campaign-monitor-s1746x/), 2026-10-27; [Constant Contact connection](https://www.poptin.com/integrations/constant-contact-integration/), 2026-10-27; [GetResponse connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-to-getresponse-1biizd4/), 2026-10-27; [SendGrid connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-sendgrid-15xpswf/), 2026-10-27; [Salesforce connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-salesforce-1yq8h16/), 2026-10-27; [Kit setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-kit-ou0ggh/), 2026-10-27; [Brevo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-brevo-formerly-sendinblue-14i5x8u/), 2026-10-27; [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-27; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-27; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-27; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-27; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-27 |
| Messaging | Not confirmed | Crisp, Drift, Intercom, Slack: These messaging services appeared in the authenticated integration selector. Delivery was not tested. (+0.25) | Poptin: [CM Commerce connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-cm-commerce-1mwq7zv/), 2026-10-27; [Customer.io connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-customerio-lvf31s/), 2026-10-27; [Dotdigital connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-dot-digital-12f4waa/), 2026-10-27; [EmailOctopus connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-emailoctopus-ap2icf/), 2026-10-27; [iContact connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-icontact-16r4lzy/), 2026-10-27; [Mailjet connection](https://www.mailjet.com/resources/integrations/poptin/), 2026-10-27; [Moosend connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-moosend-1d3gfqd/), 2026-10-27; [SendFox connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-sendfox-1oh6cr7/), 2026-10-27; [Sendlane connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-sendlane-gk2omz/), 2026-10-27; [SendPulse connection](https://sendpulse.com/integrations/other-integrations/poptin), 2026-10-27; [Keap connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-keap-31ra6c/), 2026-10-27; [Pipedrive connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-pipedrive-1lqfeg6/), 2026-10-27; [Zoho CRM connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-zoho-crm-614en2/), 2026-10-27; [SmartrMail connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-smartrmail-zg90sp/), 2026-10-27; [Constant Contact walkthrough](https://www.poptin.com/blog/how-to-create-constant-contact-popups/), 2026-10-27; [AWeber connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-aweber-uvrpe8/), 2026-10-27; [Campaign Monitor connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-campaign-monitor-s1746x/), 2026-10-27; [Constant Contact connection](https://www.poptin.com/integrations/constant-contact-integration/), 2026-10-27; [GetResponse connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-to-getresponse-1biizd4/), 2026-10-27; [SendGrid connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-sendgrid-15xpswf/), 2026-10-27; [Salesforce connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-salesforce-1yq8h16/), 2026-10-27; [Kit setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-kit-ou0ggh/), 2026-10-27; [Brevo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-brevo-formerly-sendinblue-14i5x8u/), 2026-10-27; [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-27; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-27; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-27; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-27; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-27 |
| Customer lifecycle | Not confirmed | Not confirmed | — |
| Analytics | Google Analytics 4, Meta Pixel: Record campaign events; Meta Pixel receives a Lead event after form submission. (+0.25) | Not confirmed | Popupsmart: [EmailOctopus connection](https://popupsmart.com/help/integration/how-to-integrate-popupsmart-with-emailoctopus), 2026-10-27; [Customer.io connection](https://popupsmart.com/help/integration/how-to-create-a-customer-io-popup), 2026-10-27; [SendGrid connection](https://popupsmart.com/integrations/sendgrid-popup), 2026-10-27; [Brevo setup](https://popupsmart.com/integrations/brevo-popup), 2026-10-27; [Connection setup](https://popupsmart.com/integrations/mailchimp-popup), 2026-10-27; [Connection setup](https://popupsmart.com/integrations/klaviyo-popup), 2026-10-27; [Lead API](https://popupsmart.com/help/analytics/how-to-auto-download-leads-using-an-api), 2026-10-27; [Integration guides](https://popupsmart.com/help/integration), 2026-10-27; [Catalogue](https://popupsmart.com/integrations), 2026-10-27; [Salesforce setup](https://popupsmart.com/help/integration/how-to-integrate-popupsmart-with-salesforce), 2026-10-27; [HubSpot setup](https://popupsmart.com/integrations/hubspot-popup), 2026-10-27 |
| Advertising | Not confirmed | Not confirmed | — |
| Marketing tools | Not confirmed | Not confirmed | — |
| Store | Not confirmed | Not confirmed | — |
| Product recommendations | Not confirmed | Not confirmed | — |
| Personalization | Not confirmed | Not confirmed | — |
| Reviews | Not confirmed | Not confirmed | — |
| Content | Not confirmed | Not confirmed | — |
| Custom forms | Not confirmed | Not confirmed | — |
| Data & validation | Not confirmed | Not confirmed | — |
| Spreadsheets | Not confirmed | Not confirmed | — |
| Automation | Zapier, Make, Webhooks: Zapier, Make and Webhook are listed in the inspected integration picker. A webhook connection takes a name and destination URL. (+0.13) | Make, Zapier: Use intermediary workflows for additional destinations. (+0.13) | Popupsmart: [EmailOctopus connection](https://popupsmart.com/help/integration/how-to-integrate-popupsmart-with-emailoctopus), 2026-10-27; [Customer.io connection](https://popupsmart.com/help/integration/how-to-create-a-customer-io-popup), 2026-10-27; [SendGrid connection](https://popupsmart.com/integrations/sendgrid-popup), 2026-10-27; [Brevo setup](https://popupsmart.com/integrations/brevo-popup), 2026-10-27; [Connection setup](https://popupsmart.com/integrations/mailchimp-popup), 2026-10-27; [Connection setup](https://popupsmart.com/integrations/klaviyo-popup), 2026-10-27; [Lead API](https://popupsmart.com/help/analytics/how-to-auto-download-leads-using-an-api), 2026-10-27; [Integration guides](https://popupsmart.com/help/integration), 2026-10-27; [Catalogue](https://popupsmart.com/integrations), 2026-10-27; [Salesforce setup](https://popupsmart.com/help/integration/how-to-integrate-popupsmart-with-salesforce), 2026-10-27; [HubSpot setup](https://popupsmart.com/integrations/hubspot-popup), 2026-10-27 · Poptin: [CM Commerce connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-cm-commerce-1mwq7zv/), 2026-10-27; [Customer.io connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-customerio-lvf31s/), 2026-10-27; [Dotdigital connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-dot-digital-12f4waa/), 2026-10-27; [EmailOctopus connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-emailoctopus-ap2icf/), 2026-10-27; [iContact connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-icontact-16r4lzy/), 2026-10-27; [Mailjet connection](https://www.mailjet.com/resources/integrations/poptin/), 2026-10-27; [Moosend connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-moosend-1d3gfqd/), 2026-10-27; [SendFox connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-sendfox-1oh6cr7/), 2026-10-27; [Sendlane connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-sendlane-gk2omz/), 2026-10-27; [SendPulse connection](https://sendpulse.com/integrations/other-integrations/poptin), 2026-10-27; [Keap connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-keap-31ra6c/), 2026-10-27; [Pipedrive connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-pipedrive-1lqfeg6/), 2026-10-27; [Zoho CRM connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-zoho-crm-614en2/), 2026-10-27; [SmartrMail connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-smartrmail-zg90sp/), 2026-10-27; [Constant Contact walkthrough](https://www.poptin.com/blog/how-to-create-constant-contact-popups/), 2026-10-27; [AWeber connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-aweber-uvrpe8/), 2026-10-27; [Campaign Monitor connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-campaign-monitor-s1746x/), 2026-10-27; [Constant Contact connection](https://www.poptin.com/integrations/constant-contact-integration/), 2026-10-27; [GetResponse connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-to-getresponse-1biizd4/), 2026-10-27; [SendGrid connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-sendgrid-15xpswf/), 2026-10-27; [Salesforce connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-salesforce-1yq8h16/), 2026-10-27; [Kit setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-kit-ou0ggh/), 2026-10-27; [Brevo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-brevo-formerly-sendinblue-14i5x8u/), 2026-10-27; [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-27; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-27; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-27; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-27; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-27 |
| Custom connections | REST API: Download campaign leads with date filters and pagination. An account API key is available in Personal Data. (+0.13) | REST API, Webhooks: Read popup analytics, pause or resume existing popups, and manage contacts through the API. Webhooks forward form submissions to your endpoint. MCP is not yet available. (+0.13) | Popupsmart: [EmailOctopus connection](https://popupsmart.com/help/integration/how-to-integrate-popupsmart-with-emailoctopus), 2026-10-27; [Customer.io connection](https://popupsmart.com/help/integration/how-to-create-a-customer-io-popup), 2026-10-27; [SendGrid connection](https://popupsmart.com/integrations/sendgrid-popup), 2026-10-27; [Brevo setup](https://popupsmart.com/integrations/brevo-popup), 2026-10-27; [Connection setup](https://popupsmart.com/integrations/mailchimp-popup), 2026-10-27; [Connection setup](https://popupsmart.com/integrations/klaviyo-popup), 2026-10-27; [Lead API](https://popupsmart.com/help/analytics/how-to-auto-download-leads-using-an-api), 2026-10-27; [Integration guides](https://popupsmart.com/help/integration), 2026-10-27; [Catalogue](https://popupsmart.com/integrations), 2026-10-27; [Salesforce setup](https://popupsmart.com/help/integration/how-to-integrate-popupsmart-with-salesforce), 2026-10-27; [HubSpot setup](https://popupsmart.com/integrations/hubspot-popup), 2026-10-27 · Poptin: [CM Commerce connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-cm-commerce-1mwq7zv/), 2026-10-27; [Customer.io connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-customerio-lvf31s/), 2026-10-27; [Dotdigital connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-dot-digital-12f4waa/), 2026-10-27; [EmailOctopus connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-emailoctopus-ap2icf/), 2026-10-27; [iContact connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-icontact-16r4lzy/), 2026-10-27; [Mailjet connection](https://www.mailjet.com/resources/integrations/poptin/), 2026-10-27; [Moosend connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-moosend-1d3gfqd/), 2026-10-27; [SendFox connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-sendfox-1oh6cr7/), 2026-10-27; [Sendlane connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-sendlane-gk2omz/), 2026-10-27; [SendPulse connection](https://sendpulse.com/integrations/other-integrations/poptin), 2026-10-27; [Keap connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-keap-31ra6c/), 2026-10-27; [Pipedrive connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-pipedrive-1lqfeg6/), 2026-10-27; [Zoho CRM connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-zoho-crm-614en2/), 2026-10-27; [SmartrMail connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-smartrmail-zg90sp/), 2026-10-27; [Constant Contact walkthrough](https://www.poptin.com/blog/how-to-create-constant-contact-popups/), 2026-10-27; [AWeber connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-aweber-uvrpe8/), 2026-10-27; [Campaign Monitor connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-campaign-monitor-s1746x/), 2026-10-27; [Constant Contact connection](https://www.poptin.com/integrations/constant-contact-integration/), 2026-10-27; [GetResponse connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-to-getresponse-1biizd4/), 2026-10-27; [SendGrid connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-sendgrid-15xpswf/), 2026-10-27; [Salesforce connection](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-salesforce-1yq8h16/), 2026-10-27; [Kit setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-kit-ou0ggh/), 2026-10-27; [Brevo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-brevo-formerly-sendinblue-14i5x8u/), 2026-10-27; [Connection setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-mailchimp-t2oudv/), 2026-10-27; [API reference](https://developers.poptin.com/reference/listpoptins), 2026-10-27; [MCP status](https://developers.poptin.com/docs/mcp), 2026-10-27; [Integration catalogue](https://www.poptin.com/integrations/), 2026-10-27; [Klaviyo setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-klaviyo-187feh9/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-crm-1acv6ht/), 2026-10-27; [HubSpot setup](https://help.poptin.com/en/article/how-to-integrate-your-poptin-with-hubspot-forms-hqaw3i/), 2026-10-27 |

Round score: Popupsmart +0.75 (total 18.03), Poptin +0.75 (total 27.33).

<a id="works-with-shopify"></a>
## Round 14: Shopify

Weight: 12.6 points.

An ordinary marketing popup can run on a store without reading its customer or cart state. Check the operation required by the merchant before treating website installation as a complete commerce integration. Poptin has a native Shopify app. Cart item count, cart value, specific products, customer tags and login status can shape the audience. Order-history targeting requires an upgrade. Shopify cart triggers and post-purchase automations can start the next interaction. Popup buttons offer Add to cart. Coupon setup supports fixed codes and imported unique-code lists, including CSV and fallback codes. These controls suit targeted capture and straightforward cart offers.

| Criterion | Popupsmart | Poptin | Evidence |
| --- | --- | --- | --- |
| Storefront installation | Not confirmed | Install the app and enable its theme embed. (+0.79) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Native Shopify app | Not confirmed | Install the native Poptin app from the Shopify App Store. (+0.79) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Built for Shopify | No | No | Popupsmart: [App website](https://popupsmart.com/pricing), 2026-10-13 · Poptin: [App website](https://app.popt.in/), 2026-10-13 |
| Shopify media assets | Not confirmed | Not confirmed | — |
| Shopify products and variants | Add a Shopify Product content element. (+0.79) | Not confirmed | Popupsmart: [Shopify evidence](https://app.popupsmart.com/), 2026-10-08 |
| Shopify collections | Not confirmed | Not confirmed | — |
| Shopify discount assets | Not confirmed | Not confirmed | — |
| Shopify metafields and metaobjects | Not confirmed | Not confirmed | — |
| Shopify customer data | Not confirmed | Use customer tags, login status and order history. Order-history access requires an upgrade. (+0.79) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Shopify customer synchronization | Not confirmed | Not confirmed | — |
| Shopify events and triggers | Not confirmed | Use a cart trigger or a follow-up automation after a Shopify purchase. (+0.79) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Shopify audience and cart targeting | Not confirmed | Target by cart item count, value and products, login status, customer tags and order history. Order-history targeting requires an upgrade. (+0.79) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Apply a Shopify discount | Not confirmed | Not confirmed | — |
| Add a Shopify product to cart | Not confirmed | Add a product to the cart with a popup button. (+0.79) | Poptin: [Shopify evidence](https://app.popt.in/), 2026-10-13 |
| Buy now / direct checkout | Not confirmed | Not confirmed | — |
| Shopify Flow | Not confirmed | Not confirmed | — |

Round score: Popupsmart +0.79 (total 18.81), Poptin +4.72 (total 32.05).

<a id="cost"></a>
## Round 15: Pricing

Weight: 10 points.

Popupsmart Basic is $39 monthly for 50,000 pageviews and Advanced is $69 for 100,000 with A/B tests. Poptin’s popup tiers count visitors. Growth adds contact and messaging capacity. Poptin’s monthly popup plans are Basic at $25 for 10,000 visitors and one domain, Pro at $59 for 50,000 visitors and four domains, and Agency at $119 for 150,000 visitors and unlimited domains. Growth uses a separate contact-and-email model: the $19 bracket covers 500 contacts and 5,000 visitors, with unlimited emails and domains. Visitor allowances count visitors to installed pages, not just popup viewers.

| Criterion | Popupsmart | Poptin | Evidence |
| --- | --- | --- | --- |
| A small website (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $0 / mo · Free. Free covers 2,000 pageviews on one site with one live popup. (+0.5) | $0 / mo · Free. Covers 1,000 visitors and one website, so no paid plan is needed. (+0.5) | Popupsmart: [Pricing](https://popupsmart.com/pricing), 2026-10-08 · Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-12 |
| Visitors explore more pages (visitors / mo: 10,000, pageviews / mo: 60,000, website: 1) | $69 / mo · Advanced. 60,000 pageviews exceed Basic; Advanced covers 100,000. (+0.27) | $25 / mo · Basic. Basic covers 10,000 visitors on one website. Viewing more pages does not increase the visitor count. (+0.73) | Popupsmart: [Pricing](https://popupsmart.com/pricing), 2026-10-08 · Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 |
| A higher-traffic website (visitors / mo: 50,000, pageviews / mo: 100,000, website: 1) | $69 / mo · Advanced. Advanced covers the full 100,000-pageview workload. (+0.46) | $59 / mo · Pro. Basic stops at 10,000 visitors. Pro covers the required 50,000. (+0.54) | Popupsmart: [Pricing](https://popupsmart.com/pricing), 2026-10-08 · Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 |
| Two websites on one account (visitors / mo: 10,000 total, pageviews / mo: 20,000 total, websites: 2) | $39 / mo · Basic. Basic covers 50,000 pageviews across up to three sites; two sites and 20,000 total pageviews fit. (+0.6) | $59 / mo · Pro. Basic allows only one website. Pro includes four, so it fits both sites even though their traffic is modest. (+0.4) | Popupsmart: [Pricing](https://popupsmart.com/pricing), 2026-10-08 · Poptin: [Poptin account](https://app.popt.in/), 2026-10-12 |
| Launch popups without vendor branding (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $39 / mo · Basic. Basic removes branding and covers the required 2,000 pageviews. (+0.33) | $19 / mo · Growth · 500 contacts. Removing branding requires paid access; Growth is cheaper than Basic and covers 5,000 visitors. (+0.67) | Popupsmart: [Pricing](https://popupsmart.com/pricing), 2026-10-08 · Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Run a sale or promotion (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | $0 / mo · Free. Free supports promotional popups, links to an offer and fixed coupon codes. This traffic fits its free allowance. (+1) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Improve popup conversion with A/B testing (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $69 / mo · Advanced. Advanced includes popup A/B testing and covers the required 2,000 pageviews. (+0) | $0 / mo · Free. A/B testing is included in Free. This scenario stays within its 1,000-visitor limit. (+1) | Popupsmart: [Pricing](https://popupsmart.com/pricing), 2026-10-08 · Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Collect data and feedback with surveys, quizzes and forms (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | $0 / mo · Free. Free includes surveys and forms with text answers, choice fields and contact details. It covers basic data and feedback collection; a dedicated scored or branching quiz is not established. (+1) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12; [Poptin follow-up audit](https://app.popt.in/), 2026-10-13 |
| Signup plus an automated welcome email (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1, active contacts: 500, emails / mo: 1,000) | Not confirmed | $19 / mo · Growth · 500 contacts. Free stops at 250 active contacts and 500 emails; Growth includes automations and unlimited emails. (+1) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |
| Popups and email marketing in one platform (visitors / mo: 5,000, pageviews / mo: 10,000, website: 1, active contacts: 500, emails / mo: 5,000) | Not confirmed | $19 / mo · Growth · 500 contacts. Includes popups, newsletters, audience segments and automated email sequences. Free is limited to 250 contacts and 500 emails; Growth covers 500 contacts, unlimited emails and 5,000 visitors. (+1) | Poptin: [Poptin pricing](https://www.poptin.com/pricing/), 2026-10-15; [Poptin account](https://app.popt.in/), 2026-10-12 |

Round score: Popupsmart +2.16 (total 20.97), Poptin +7.84 (total 39.9).

<a id="final-score"></a>
## The final score

Choose Popupsmart when AI-assisted editing, multiple campaign formats and URL or device changes are regular production tasks. Choose Poptin for address validation, a small live test or client-specific reporting. Quote the live testing tier and the actual traffic counter, then add email capacity only if messages move.

| Round | Popupsmart | Poptin |
| --- | --- | --- |
| Formats & content | 4.5 | 3.21 |
| Forms | 2.58 | 5.49 |
| Surveys | 1.23 | 0 |
| Gamification | 0.53 | 1.06 |
| Targeting | 2.25 | 5.85 |
| Experiments | 0.7 | 0.7 |
| Email & SMS | 0 | 1.5 |
| Team & sites | 1.13 | 2.25 |
| Developer | 0.38 | 1.5 |
| Support | 0.9 | 0.9 |
| Editor & workflow | 3.09 | 1.54 |
| Data & reporting | 0 | 2.57 |
| Integrations | 0.75 | 0.75 |
| Shopify | 0.79 | 4.72 |
| Pricing | 2.16 | 7.84 |
| Total | 20.97 | 39.9 |

<a id="your-priorities"></a>
## What matters most to you?

First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.

| What matters to me | Popupsmart | Poptin |
| --- | --- | --- |
| The overall feature set | 20.97 | 39.9 |
| Popups without email marketing | 27.3 | 40.03 |
| Collecting more leads | 19.8 | 40.28 |
| Driving clicks and actions | 20.1 | 40.4 |
| Popups and email marketing in one service | — · Required capability unconfirmed | 49.28 |
| Running campaigns for my Shopify store | — · Required capability unconfirmed | 42.05 |
| A/B testing and measuring results | 11.35 | 33.52 |
| Creating and editing campaigns with AI | 49.65 | — · Required capability unconfirmed |
| Collecting data and feedback | 21.81 | 34.93 |
| Working with a team or managing clients | 23.73 | 46.83 |
| Connecting AI agents to my workflow | 12.3 | 35.4 |

<a id="methodology"></a>
## How the comparison works

These scores are relative to Popupsmart and Poptin in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.

1. **Relative scores, not universal ratings.** The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
2. **One shared pool of 100 points.** The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
3. **How features earn points.** If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
4. **How prices earn points.** Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
5. **Which plans count.** Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
6. **How your priorities change the score.** A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.

## See also

- [Poptin vs Claspo](https://popuppapa.com/poptin-vs-claspo/index.md): Follow a newsletter signup from the first field to the receiving list, including who maintains delivery when a form uses a webhook.
- [Alternatives to Popupsmart](https://popuppapa.com/alternatives-to-popupsmart/index.md): Compare other routes to AI editing, live testing and feedback.
- [Alternatives to Poptin](https://popuppapa.com/alternatives-to-poptin/index.md): Distinguish popup-only subscriptions from Growth and Agency.
- [Email signup popup tools](https://popuppapa.com/best-email-signup-popup-tools/index.md): Compare validation, address capture and destination mapping.