# Privy vs Klaviyo: popups, Shopify, email and pricing compared
Compare Privy and Klaviyo across signup forms, targeting, Shopify, games, A/B testing, email follow-up, agent access and pricing. Fifteen scored rounds and clear buying recommendations.
- Page: https://popuppapa.com/privy-vs-klaviyo/
- Published: 2026-10-17; updated: 2026-10-17
- Privy review: https://popuppapa.com/reviews/privy/index.md
- Klaviyo review: https://popuppapa.com/reviews/klaviyo/index.md
## What do you need your website to do next?
Privy and Klaviyo both put signup popups on an online store, but they start from different places. Privy is built around onsite displays and adds its own email and SMS. Klaviyo is an email and SMS platform whose sign-up forms feed its profiles, segments and flows.
That difference runs through the comparison. The editor, forms, targeting and Shopify features end up level, though each tool uses store data in its own way. The gaps open in pricing, testing, games, where contacts go next and what external software can do with the account.
We compare both from creating a form through targeting, testing, collecting responses and following up, then look at integrations, reporting, teams, support and pricing. Each section explains the controls and what they mean for the job at hand.
## How the comparison works
15 rounds compare both platforms against the same 194 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded, with the source behind each verdict.
## Round 1: Formats & content
Weight: 9 points.
Privy uses onsite displays to capture subscribers and present offers. The table separates individual display formats and content controls from the email workflows that follow a signup. Klaviyo focuses its onsite editor on signup forms, including popup, flyout and embedded layouts. Mobile settings adapt the signup experience to smaller screens.
| Criterion | Privy | Klaviyo | Evidence |
| --- | --- | --- | --- |
| Message | Not confirmed | Not confirmed | Privy: [Message](https://www.privy.com/blog/empowered-ecommerce/list-growth-secrets), 2026-09-30 · Klaviyo: [Message](https://www.klaviyo.com/uk/features/web-forms), 2026-09-30 |
| Flyby / slide-in | (+0.38) | (+0.38) | Privy: [Flyby / slide-in](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Flyby / slide-in](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17 |
| Promo bars | (+0.38) | (+0.38) | Privy: [Promo bars](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Promo bars](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17 |
| Teasers | (+0.38) | (+0.38) | Privy: [Teasers](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Teasers](https://help.klaviyo.com/hc/en-us/articles/4411540984859), 2026-10-17 |
| Content carousel | Not confirmed | Not confirmed | — |
| Eye-catching | Not confirmed | Not confirmed | — |
| Countdown | (+0.38) | (+0.38) | Privy: [Countdown](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Countdown](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-09-29 |
| Dynamic text | Not confirmed | Not confirmed | Privy: [Dynamic text](https://help.privy.com/docs/learn/content/coupon-codes), 2026-10-17 |
| Mobile editor | Desktop and mobile looks are customized separately. (+0.38) | Desktop and mobile views, with flyout position and device-specific blocks. (+0.38) | Privy: [Mobile editor](https://www.privy.com/features/displays), 2026-10-17 · Klaviyo: [Mobile editor](https://help.klaviyo.com/hc/en-us/articles/4406161800987), 2026-10-17 |
Round score: Privy +1.88 (total 1.88), Klaviyo +1.88 (total 1.88).
## Round 2: Forms
Weight: 12.6 points.
The two are evenly matched. Privy adds a preference quiz step and duplicate-signup controls; Klaviyo adds tap-to-text SMS opt-in and phone format checks. Privy collects email, phone, text, date, radio, dropdown and checkbox fields, with separate email and text opt-in fields. Hidden attributes record UTM values or custom data, and Mini Quiz steps store a preference answer on the contact. Double opt-in, one-signup-per-contact rules and invisible reCAPTCHA protect the list.
Klaviyo forms collect email, phone, text, radio, dropdown and multi-checkbox answers, plus a marketing consent checkbox that can be required. Hidden properties are saved to the profile on submit. Fields can be required with custom messages, phone numbers are checked for format, and CAPTCHA and double opt-in lists guard against bad signups. Mobile visitors can opt in to SMS by sending a text.
| Criterion | Privy | Klaviyo | Evidence |
| --- | --- | --- | --- |
| Email capture | (+0.16) | Subscribers go straight to Klaviyo's own contact lists. (+0.16) | Privy: [Email capture](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Email capture](https://help.klaviyo.com/hc/en-us/articles/115005076767), 2026-09-29 |
| SMS capture | (+0.16) | (+0.16) | Privy: [SMS capture](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [SMS capture](https://help.klaviyo.com/hc/en-us/articles/9351341171995), 2026-10-08 |
| Phone field | Collected in a separate step; a phone number alone does not opt in to SMS. (+0.16) | Phone numbers are checked for format. (+0.16) | Privy: [Phone field](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Phone field](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17 |
| Single choice | Radio buttons or a dropdown. (+0.16) | Radio buttons or a dropdown. (+0.16) | Privy: [Single choice](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Single choice](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17 |
| Multiple choice | Multi-select checkboxes. (+0.16) | (+0.16) | Privy: [Multiple choice](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Multiple choice](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17 |
| Free text | Text and date fields. (+0.16) | Text inputs for names or open comments. (+0.16) | Privy: [Free text](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Free text](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17 |
| Consent checkbox | (+0.65) · Consent checkbox: (+0.16) · Email marketing consent: (+0.16) · SMS marketing consent: (+0.32) | (+0.32) · Consent checkbox: (+0.16) · Email marketing consent: A marketing consent block can be required and also asks for email open and click tracking consent. (+0.16) | Privy: [Consent checkbox](https://dashboard.privy.com/), 2026-10-12; [Consent checkbox](https://dashboard.privy.com/), 2026-10-12; [Consent checkbox](https://dashboard.privy.com/), 2026-10-12; [Consent checkbox](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Consent checkbox](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17; [Consent checkbox: Email marketing consent](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17; [Consent checkbox](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17; [Consent checkbox](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17 |
| Hidden fields | Hidden attributes store UTM values, the signup date or a custom value. (+0.16) | Hidden properties on the submit button are saved to the profile. (+0.16) | Privy: [Hidden fields](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Hidden fields](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17 |
| Multi-step | A mini-quiz chains a question, email and phone steps and a thank-you page. (+0.32) · Multi-step: A mini-quiz chains a question, email and phone steps and a thank-you page. (+0.16) · Popup steps: (+0.16) | (+0.32) · Multi-step: (+0.16) · Popup steps: A form can have several steps, for example email on one and phone on another. (+0.16) | Privy: [Multi-step](https://dashboard.privy.com/), 2026-10-12; [Multi-step](https://dashboard.privy.com/), 2026-10-12; [Multi-step](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Multi-step](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-09-29; [Multi-step: Popup steps](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Multi-step](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-09-29 |
| Logic | Not confirmed | Not confirmed | — |
| Validation | (+0.81) · Validation: (+0.16) · Field validation: (+0.16) · Required fields: (+0.16) · Duplicate email filter: (+0.32) | (+0.81) · Validation: (+0.16) · Field validation: (+0.16) · Phone format: The phone field checks that the number is stored in an acceptable format. (+0.32) · Required fields: Any input can be required, with editable required and invalid messages. (+0.16) | Privy: [Validation](https://dashboard.privy.com/), 2026-10-12; [Validation: Field validation](https://dashboard.privy.com/), 2026-10-12; [Validation](https://dashboard.privy.com/), 2026-10-12; [Validation](https://dashboard.privy.com/), 2026-10-12; [Validation: Required fields](https://dashboard.privy.com/), 2026-10-12; [Validation](https://dashboard.privy.com/), 2026-10-12; [Validation](https://dashboard.privy.com/), 2026-10-12; [Validation](https://dashboard.privy.com/), 2026-10-12; [Validation: Duplicate email filter](https://dashboard.privy.com/), 2026-10-12; [Validation](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Validation](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Validation: Field validation](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Validation](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Validation: Phone format](https://help.klaviyo.com/hc/en-us/articles/4413550187035), 2026-10-17; [Validation: Required fields](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Validation](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Validation](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Validation](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Validation](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-10-17; [Validation: Phone verification](https://help.klaviyo.com/hc/en-us/articles/9351341171995), 2026-10-17 |
| CAPTCHA | (+0.16) | (+0.16) | Privy: [CAPTCHA](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [CAPTCHA](https://help.klaviyo.com/hc/en-us/articles/360026474752), 2026-09-29 |
| Email double opt-in | Each display switches between single and double opt-in. (+0.16) | (+0.16) | Privy: [Email double opt-in](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Email double opt-in](https://help.klaviyo.com/hc/en-us/articles/9890182538011), 2026-09-29 |
| Follow-up | (+0.97) · Follow-up: (+0.16) · After signup: (+0.16) · Email automation: (+0.16) · Email sequences: (+0.16) · Delays and branches: Delays and Yes/No splits by contact attributes can be added at any point. (+0.16) · Lifecycle triggers: (+0.16) | (+0.97) · Follow-up: (+0.16) · After signup: (+0.16) · Email automation: (+0.16) · Email sequences: Flows chain messages with delays between them. (+0.16) · Delays and branches: Flows add time delays and can split paths, for example by product. (+0.16) · Lifecycle triggers: A list-triggered flow starts when someone joins a list, including via a sign-up form. (+0.16) | Privy: [Follow-up](https://dashboard.privy.com/), 2026-10-12; [Follow-up](https://dashboard.privy.com/), 2026-10-12; [Follow-up](https://dashboard.privy.com/), 2026-10-12; [Follow-up](https://dashboard.privy.com/), 2026-10-12; [Follow-up: Email automation](https://dashboard.privy.com/), 2026-10-17; [Follow-up: Email sequences](https://dashboard.privy.com/), 2026-10-17; [Follow-up: Delays and branches](https://help.privy.com/docs/learn/flows/create-a-flow), 2026-10-17; [Follow-up: Lifecycle triggers](https://dashboard.privy.com/), 2026-10-17 · Klaviyo: [Follow-up](https://help.klaviyo.com/hc/en-us/articles/115002775172), 2026-09-29; [Follow-up](https://help.klaviyo.com/hc/en-us/articles/115002775172), 2026-09-29; [Follow-up](https://help.klaviyo.com/hc/en-us/articles/115002775172), 2026-09-29; [Follow-up](https://help.klaviyo.com/hc/en-us/articles/115002775172), 2026-09-29; [Follow-up: Email automation](https://help.klaviyo.com/hc/en-us/articles/115002775172), 2026-10-17; [Follow-up: Email sequences](https://help.klaviyo.com/hc/en-us/articles/115003885212), 2026-10-17; [Follow-up: Delays and branches](https://help.klaviyo.com/hc/en-us/articles/115002779431), 2026-10-17; [Follow-up: Lifecycle triggers](https://help.klaviyo.com/hc/en-us/articles/115002775172), 2026-10-17 |
Round score: Privy +4.2 (total 6.08), Klaviyo +3.88 (total 5.75).
## Round 3: Surveys
Weight: 4.5 points.
Privy’s mini-quiz templates collect preference answers into contact properties before signup. Those templates do not establish support for every rating format. Klaviyo’s signup fields can collect preferences and customer information. Dedicated rating and quiz formats are assessed separately below.
| Criterion | Privy | Klaviyo | Evidence |
| --- | --- | --- | --- |
| Numeric rating | Not confirmed | Not confirmed | — |
| NPS | Not confirmed | Not confirmed | — |
| Star rating | Not confirmed | Not confirmed | — |
| Emoji rating | Not confirmed | Not confirmed | — |
| Binary rating | Not confirmed | Not confirmed | — |
| Quizzes | (+0.82) · Quizzes: (+0.41) · Preference quiz: (+0.41) | Not confirmed | Privy: [Quizzes](https://dashboard.privy.com/), 2026-10-12; [Quizzes](https://dashboard.privy.com/), 2026-10-12; [Quizzes](https://dashboard.privy.com/), 2026-10-12; [Quizzes](https://dashboard.privy.com/), 2026-10-12; [Quizzes](https://dashboard.privy.com/), 2026-10-12; [Quizzes](https://dashboard.privy.com/), 2026-10-12 |
Round score: Privy +0.82 (total 6.89), Klaviyo +0 (total 5.75).
## Round 4: Gamification
Weight: 4.5 points.
Privy documents losing slices, which suits a promotion where some spins win nothing. Klaviyo documents per-slice probabilities with a success step and coupon for each slice. Privy’s Spin to Win sets a label, coupon, win ratio and result text for each slice, and slices can be winning or losing. The wheel can sit behind an email step, with desktop and mobile tabs to reopen it. Klaviyo’s spin-to-win block takes 2 to 6 slices, each with its own probability, success step and coupon. Shoppers can give their details before the spin or alongside it.
| Criterion | Privy | Klaviyo | Evidence |
| --- | --- | --- | --- |
| Spin the wheel | Each slice sets its own label, coupon and result text. (+0.53) · Spin the wheel: Each slice sets its own label, coupon and result text. (+0.13) · Prize weights: Each slice has a win ratio setting its likelihood of landing. (+0.13) · Losing slices: Slices can be winning or losing. (+0.26) | 2 to 6 slices, each with its own success step and coupon. (+0.26) · Spin the wheel: 2 to 6 slices, each with its own success step and coupon. (+0.13) · Prize weights: Each slice gets its own probability, at least 1%, adding up to 100%. (+0.13) | Privy: [Spin the wheel](https://help.privy.com/docs/learn/displays/classic-designer/spin-to-win), 2026-10-17; [Spin the wheel: Prize weights](https://help.privy.com/docs/learn/displays/classic-designer/spin-to-win), 2026-10-17; [Spin the wheel: Losing slices](https://help.privy.com/docs/learn/displays/classic-designer/spin-to-win), 2026-10-17 · Klaviyo: [Spin the wheel](https://help.klaviyo.com/hc/en-us/articles/34614633330075), 2026-10-17; [Spin the wheel: Prize weights](https://help.klaviyo.com/hc/en-us/articles/34614633330075), 2026-10-17; [Spin the wheel](https://help.klaviyo.com/hc/en-us/articles/34614633330075), 2026-10-17 |
| Slot machine | Not confirmed | Not confirmed | — |
| Plinko | Not confirmed | Not confirmed | — |
| Lottery ball | Not confirmed | Not confirmed | — |
| Claw machine | Not confirmed | Not confirmed | — |
| Scratch card | Not confirmed | Not confirmed | — |
| Pick a gift | Not confirmed | Not confirmed | — |
| Pick a card | Not confirmed | Not confirmed | — |
| Break the egg | Not confirmed | Not confirmed | — |
| Shake the tree | Not confirmed | Not confirmed | — |
| Memory cards | Not confirmed | Not confirmed | — |
| Treasure hunt | Not confirmed | Not confirmed | — |
| Learn to earn | Not confirmed | Not confirmed | — |
| Seasonal calendar | Not confirmed | Not confirmed | — |
| Daily offers | Not confirmed | Not confirmed | — |
Round score: Privy +0.53 (total 7.42), Klaviyo +0.26 (total 6.02).
## Round 5: Targeting
Weight: 10.8 points.
Both cover the common jobs, including location, traffic source and coordination between campaigns. Klaviyo sets explicit form priorities and can open a form from a click or custom code; Privy excludes visitors by the other displays they saw and reads the referring page.
Privy opens displays on page load, after a delay, at a scroll depth or on exit intent. Audience rules combine current, initial and referring URLs, country, region or postal code, device, sessions and pageviews with AND/OR logic. Frequency settings, signup limits, schedules by date, weekday and time, and rules based on other displays keep campaigns apart.
Klaviyo forms open after a delay, at a scroll depth, on exit intent, on a button click or from your own JavaScript. Targeting covers URLs with wildcards, UTM parameters, location, device, lists and segments. A display priority from Low to Highest decides which queued form shows first, and a frequency setting controls how soon a closed form returns.
| Criterion | Privy | Klaviyo | Evidence |
| --- | --- | --- | --- |
| Page targeting | Current, initial or referring URLs, combined with AND/OR. (+0.23) | URL rules with wildcards and UTM filters. (+0.23) | Privy: [Page targeting](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Page targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17 |
| Geo targeting | Country, region or postal code. (+0.23) | Countries or other locations, from the visitor's IP address. (+0.23) | Privy: [Geo targeting](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Geo targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17 |
| Device targeting | (+0.23) | (+0.23) | Privy: [Device targeting](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Device targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17 |
| Audience targeting | (+1.13) · Audience targeting: (+0.23) · Referrer targeting: (+0.23) · Cart targeting: (+0.23) · Profile targeting: (+0.23) · Order history: Targets contacts by how many orders they placed; Shopify accounts only. (+0.23) | (+2.03) · Audience targeting: (+0.23) · Referrer targeting: UTM source, medium, campaign, term and ID. (+0.23) · Cart targeting: Total cart value or specific products. (+0.23) · Profile targeting: (+0.23) · Customer tags: Segments built on the Shopify Tags property can decide who sees a form. (+0.45) · Order history: (+0.23) · List segments: Include or exclude lists and segments for cookied visitors. (+0.45) | Privy: [Audience targeting](https://dashboard.privy.com/), 2026-10-12; [Audience targeting: New/returning visitors](https://help.privy.com/docs/learn/displays/settings-overview), 2026-10-17; [Audience targeting: Referrer targeting](https://dashboard.privy.com/), 2026-10-12; [Audience targeting: Cart targeting](https://dashboard.privy.com/), 2026-10-12; [Audience targeting: Profile targeting](https://dashboard.privy.com/), 2026-10-17; [Audience targeting](https://dashboard.privy.com/), 2026-10-12; [Audience targeting](https://dashboard.privy.com/), 2026-10-12; [Audience targeting: Order history](https://help.privy.com/docs/learn/displays/settings-overview), 2026-10-17; [Audience targeting](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Audience targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Audience targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Audience targeting: Referrer targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Audience targeting: Cart targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Audience targeting: Profile targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Audience targeting: Customer tags](https://help.klaviyo.com/hc/en-us/articles/115005080907), 2026-10-17; [Audience targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Audience targeting: Order history](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Audience targeting: List segments](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17 |
| Behavior triggers | (+1.35) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Page-load trigger: (+0.45) | (+1.35) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Custom event trigger: (+0.45) | Privy: [Behavior triggers](https://dashboard.privy.com/), 2026-10-12; [Behavior triggers: Time delay](https://dashboard.privy.com/), 2026-10-12; [Behavior triggers: Exit intent](https://dashboard.privy.com/), 2026-10-12; [Behavior triggers: Scroll trigger](https://dashboard.privy.com/), 2026-10-12; [Behavior triggers](https://dashboard.privy.com/), 2026-10-12; [Behavior triggers](https://dashboard.privy.com/), 2026-10-12; [Behavior triggers](https://dashboard.privy.com/), 2026-10-12; [Behavior triggers: Page-load trigger](https://help.privy.com/docs/learn/displays/cross-sell), 2026-10-17 · Klaviyo: [Behavior triggers](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Behavior triggers: Time delay](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Behavior triggers: Exit intent](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Behavior triggers: Scroll trigger](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Behavior triggers](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Behavior triggers](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17; [Behavior triggers: Custom event trigger](https://help.klaviyo.com/hc/en-us/articles/4418052317339), 2026-10-17; [Behavior triggers](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17 |
| Click trigger | Not confirmed | (+0.45) | Klaviyo: [Click trigger](https://help.klaviyo.com/hc/en-us/articles/4418052317339), 2026-10-17 |
| Scheduling | (+0.23) | (+0.23) | Privy: [Scheduling](https://help.privy.com/docs/learn/displays/settings-overview), 2026-10-17 · Klaviyo: [Scheduling](https://help.klaviyo.com/hc/en-us/articles/360002049952), 2026-10-17 |
| Frequency cap | Repeat-display timing, exclusion of past signups and a signup-count stop. (+0.23) | Days to wait before a closed form returns, or show it on every visit. (+0.23) | Privy: [Frequency cap](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Frequency cap](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17 |
| Campaign control | Rules include or exclude visitors who saw or signed up for other displays. (+0.23) | Low, Medium, High or Highest priority decides which queued form shows first. (+0.23) | Privy: [Campaign control](https://help.privy.com/docs/learn/displays/settings-overview), 2026-10-17 · Klaviyo: [Campaign control](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17 |
Round score: Privy +3.83 (total 11.25), Klaviyo +5.17 (total 11.19).
## Round 6: Experiments
Weight: 6.3 points.
Klaviyo has the more complete form experiments, with automatic winner selection. Privy covers the basics and reports the leading variation. Privy runs display experiments with a set traffic allocation, stopped after a number of days or participants, and marks the variation with the highest conversion rate. Klaviyo tests up to seven form variations with an even or weighted split and can end the test automatically once one variation wins. Results include revenue per variation.
| Criterion | Privy | Klaviyo | Evidence |
| --- | --- | --- | --- |
| A/B testing | Tests stop after a set number of days or participants. (+2.1) · A/B testing: Tests stop after a set number of days or participants. (+0.35) · Popup tests: (+0.35) · Traffic split: Set a traffic ratio per variation; the default 1 splits traffic evenly. (+0.35) · Email or SMS campaign tests: (+0.35) · Email tests: (+0.35) · SMS tests: (+0.35) | Up to 7 form variations. (+2.8) · A/B testing: Up to 7 form variations. (+0.35) · Popup tests: Sign-up forms can be tested with up to 7 variations. (+0.35) · Traffic split: Manual weights set each variation's share of traffic, adding up to 100%. (+0.35) · Automatic winner: The test can end on a statistically significant winner or a set date, and the winner goes live. (+0.7) · Email or SMS campaign tests: (+0.35) · Email tests: (+0.35) · SMS tests: (+0.35) | Privy: [A/B testing](https://dashboard.privy.com/), 2026-10-17; [A/B testing](https://dashboard.privy.com/), 2026-10-17; [A/B testing](https://dashboard.privy.com/), 2026-10-17; [A/B testing: Traffic split](https://help.privy.com/docs/learn/displays/ab-test-displays), 2026-10-17; [A/B testing](https://dashboard.privy.com/), 2026-10-17; [A/B testing](https://dashboard.privy.com/), 2026-10-17; [A/B testing: Email or SMS campaign tests](https://dashboard.privy.com/), 2026-10-16; [A/B testing: Email tests](https://dashboard.privy.com/), 2026-10-16; [A/B testing: SMS tests](https://dashboard.privy.com/), 2026-10-16 · Klaviyo: [A/B testing](https://help.klaviyo.com/hc/en-us/articles/360045462071), 2026-10-17; [A/B testing: Popup tests](https://help.klaviyo.com/hc/en-us/articles/360045462071), 2026-10-17; [A/B testing](https://help.klaviyo.com/hc/en-us/articles/360045462071), 2026-10-17; [A/B testing: Traffic split](https://help.klaviyo.com/hc/en-us/articles/360045462071), 2026-10-17; [A/B testing](https://help.klaviyo.com/hc/en-us/articles/360045462071), 2026-10-17; [A/B testing: Automatic winner](https://help.klaviyo.com/hc/en-us/articles/360045462071), 2026-10-17; [A/B testing: Email or SMS campaign tests](https://help.klaviyo.com/hc/en-us/articles/115005228148), 2026-10-17; [A/B testing: Email tests](https://help.klaviyo.com/hc/en-us/articles/115005228148), 2026-10-17; [A/B testing: SMS tests](https://help.klaviyo.com/hc/en-us/articles/115005228148), 2026-10-17 |
Round score: Privy +2.1 (total 13.35), Klaviyo +2.8 (total 13.99).
## Round 7: Email & SMS
Weight: 4.5 points.
Both build complete follow-up journeys. Privy’s unlimited sends suit frequent mailers; Klaviyo starts free and scales with profiles and sends. Privy’s Email + SMS plan adds campaigns, segments and flows for welcome, cart, checkout, browse, purchase, winback and back-in-stock journeys, with Yes/No splits, delays and contact updates. Sends are unlimited; the price follows mailable contacts, with 250 SMS credits a month included.
Klaviyo flows start from a list, segment, event or date and combine emails, SMS, delays and conditional splits. A welcome flow can follow a form signup straight away. Sending limits follow the plan: the 500-profile tier allows 5,000 emails a month.
| Criterion | Privy | Klaviyo | Evidence |
| --- | --- | --- | --- |
| Email marketing | Email and SMS campaigns to segments, with product, coupon and timer blocks. (+0.75) | Campaigns, segments and flows; sending and profile limits depend on the plan. (+0.75) | Privy: [Email marketing](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Email marketing](https://help.klaviyo.com/hc/en-us/articles/115002775172), 2026-09-29 |
| SMS marketing | (+0.75) | (+0.75) | Privy: [SMS marketing](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [SMS marketing](https://help.klaviyo.com/hc/en-us/articles/360035285472), 2026-09-29 |
| Web push | Not confirmed | Not confirmed | — |
Round score: Privy +1.5 (total 14.85), Klaviyo +1.5 (total 15.49).
## Round 8: Team & sites
Weight: 4.5 points.
Klaviyo offers the finer permissions. Privy’s subaccounts are simpler when several stores should share one plan. Privy accounts have Owner and Member roles, and an event history records who did what. Subaccounts let one login manage several stores or brands under one bill, sharing the parent account’s traffic allowance. Klaviyo offers predefined roles such as Admin, Manager, Analyst, Support, Campaign Coordinator and Content Creator, plus custom roles. Only Owners and Admins edit billing. An activity log records changes by user, and Portfolio groups several accounts.
| Criterion | Privy | Klaviyo | Evidence |
| --- | --- | --- | --- |
| Workspaces | Subaccounts for several stores, with traffic and billing rolled up to the parent. (+0.84) · Workspaces: Subaccounts for several stores, with traffic and billing rolled up to the parent. (+0.28) · Several sites: (+0.56) | Portfolio groups several accounts for management. (+0.84) · Workspaces: Portfolio groups several accounts for management. (+0.28) · Client portfolio: (+0.56) | Privy: [Workspaces](https://help.privy.com/docs/learn/account-settings-and-billing/account-settings/subaccounts), 2026-10-17; [Workspaces](https://help.privy.com/docs/learn/account-settings-and-billing/account-settings/subaccounts), 2026-10-17; [Workspaces](https://help.privy.com/docs/learn/account-settings-and-billing/account-settings/subaccounts), 2026-10-17; [Workspaces](https://help.privy.com/docs/learn/account-settings-and-billing/account-settings/subaccounts), 2026-10-17 · Klaviyo: [Workspaces](https://www.klaviyo.com/features/portfolio), 2026-09-29; [Workspaces](https://www.klaviyo.com/features/portfolio), 2026-09-29; [Workspaces](https://www.klaviyo.com/features/portfolio), 2026-09-29; [Workspaces](https://www.klaviyo.com/features/portfolio), 2026-09-29 |
| Team | Owners and members add and remove users. (+0.56) · Team: Owners and members add and remove users. (+0.28) · Activity history: Event History is a read-only log of who performed which action and when. (+0.28) | Individual user logins instead of a shared login. (+0.56) · Team: Individual user logins instead of a shared login. (+0.28) · Activity history: The activity logger lists each edit with time, user email and category. (+0.28) | Privy: [Team](https://dashboard.privy.com/), 2026-10-17; [Team: Activity history](https://help.privy.com/docs/learn/account-settings-and-billing/business-settings/users), 2026-10-17 · Klaviyo: [Team](https://help.klaviyo.com/hc/en-us/articles/115005231648), 2026-10-17; [Team: Activity history](https://help.klaviyo.com/hc/en-us/articles/44579125790747), 2026-10-17 |
| Roles | Not confirmed | (+1.13) · Roles: (+0.56) · Billing access controls: Only Owners and Admins can edit billing. (+0.56) | Privy: [Roles](https://help.privy.com/docs/learn/account-settings-and-billing/business-settings/users), 2026-10-17; [Roles](https://help.privy.com/docs/learn/account-settings-and-billing/business-settings/users), 2026-10-17 · Klaviyo: [Roles](https://help.klaviyo.com/hc/en-us/articles/360053547071), 2026-10-17; [Roles: Billing access controls](https://help.klaviyo.com/hc/en-us/articles/115005231648), 2026-10-17 |
Round score: Privy +1.41 (total 16.25), Klaviyo +2.53 (total 18.02).
## Round 9: Developer
Weight: 4.5 points.
Privy’s API manages contacts and ingests order and custom events, but has no display or campaign endpoints. Browser events identify shoppers and update carts. Webhooks deliver signup and order events, while MCP provides account and performance data. Klaviyo’s REST API can create, update and publish forms, with reporting endpoints for performance. Browser events connect forms to site code. Its MCP server exposes campaigns, flows, profiles and reporting with scope restrictions; flow webhooks send custom payloads to an endpoint.
| Criterion | Privy | Klaviyo | Evidence |
| --- | --- | --- | --- |
| HTTP API | Contacts, orders and custom events; no endpoints for displays or campaigns. (+0.38) · HTTP API: Contacts, orders and custom events; no endpoints for displays or campaigns. (+0.19) · Scoped credentials: (+0.19) | Forms, campaigns, profiles, flows and reporting, with per-key scopes. (+1.5) · HTTP API: Forms, campaigns, profiles, flows and reporting, with per-key scopes. (+0.19) · Create designs: The Forms API creates and updates forms with full step, block and trigger definitions. (+0.38) · Operate campaigns: Forms can be published and unpublished through the API. (+0.38) · Read performance: The Reporting API returns form values and series. (+0.38) · Scoped credentials: Private API keys can be limited with scopes. (+0.19) | Privy: [HTTP API](https://help.privy.com/docs/api-reference/overview), 2026-10-17; [HTTP API](https://help.privy.com/docs/api-reference/overview), 2026-10-17; [HTTP API](https://help.privy.com/docs/api-reference/overview), 2026-10-17; [HTTP API](https://help.privy.com/docs/api-reference/overview), 2026-10-17; [HTTP API](https://help.privy.com/docs/api-reference/overview), 2026-10-17 · Klaviyo: [HTTP API](https://developers.klaviyo.com/en/reference/forms_api_overview), 2026-10-17; [HTTP API: Create designs](https://developers.klaviyo.com/en/reference/forms_api_overview), 2026-10-17; [HTTP API: Operate campaigns](https://developers.klaviyo.com/en/reference/forms_api_overview), 2026-10-17; [HTTP API: Read performance](https://developers.klaviyo.com/en/reference/forms_api_overview), 2026-10-17; [HTTP API: Scoped credentials](https://developers.klaviyo.com/en/reference/api_overview), 2026-10-17 |
| Browser API | (+0.19) | (+0.19) | Privy: [Browser API](https://help.privy.com/docs/api-reference/browser-events), 2026-10-17 · Klaviyo: [Browser API](https://developers.klaviyo.com/en/docs/introduction_to_the_klaviyo_object), 2026-10-17 |
| Webhooks | (+0.38) | Not confirmed | Privy: [Webhooks](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Webhooks](https://help.klaviyo.com/hc/en-us/articles/4534329515931), 2026-10-17 |
| MCP server | (+0.38) · MCP server: (+0.19) · Read performance: Reads email and SMS campaign performance stats. (+0.19) | (+1.13) · MCP server: (+0.19) · Create designs: The MCP server has a tool to create forms. (+0.38) · Read performance: (+0.19) · Scoped credentials: Setting read-only=true disables every tool that writes to the account. (+0.38) | Privy: [MCP server](https://help.privy.com/docs/learn/mcp), 2026-10-17; [MCP server: Create designs](https://help.privy.com/docs/learn/mcp), 2026-10-17; [MCP server: Operate campaigns](https://help.privy.com/docs/learn/mcp), 2026-10-17; [MCP server: Read performance](https://help.privy.com/docs/learn/mcp), 2026-10-17; [MCP server](https://help.privy.com/docs/learn/mcp), 2026-10-17 · Klaviyo: [MCP server](https://developers.klaviyo.com/en/docs/connect_to_the_klaviyo_mcp_server), 2026-10-17; [MCP server: Create designs](https://developers.klaviyo.com/en/docs/klaviyo_mcp_server_available_tools), 2026-10-17; [MCP server](https://developers.klaviyo.com/en/docs/connect_to_the_klaviyo_mcp_server), 2026-10-17; [MCP server](https://developers.klaviyo.com/en/docs/connect_to_the_klaviyo_mcp_server), 2026-10-17; [MCP server: Scoped credentials](https://developers.klaviyo.com/en/docs/connect_to_the_klaviyo_mcp_server), 2026-10-17 |
Round score: Privy +1.31 (total 17.57), Klaviyo +2.81 (total 20.84).
## Round 10: Support
Weight: 1.8 points.
Both offer chat and email. On Klaviyo’s Free plan, help moves to self-service after two months. Privy lists email and live chat support on its plans. Klaviyo’s paid plans include email and live chat on weekdays, with weekend hours depending on the plan. Free accounts get email support for their first 60 days.
| Criterion | Privy | Klaviyo | Evidence |
| --- | --- | --- | --- |
| Chat support | (+0.9) | Live chat on paid plans; Free gets 60 days of email support. (+0.9) | Privy: [Chat support](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Chat support](https://help.klaviyo.com/hc/en-us/articles/115001002272), 2026-10-17 |
Round score: Privy +0.9 (total 18.47), Klaviyo +0.9 (total 21.74).
## Round 11: Editor & workflow
Weight: 5.4 points.
Privy lets you save displays, flows and email campaigns as drafts and activate them later. Live displays can be paused without deletion. Access requires a paid plan after the trial. Klaviyo includes the form editor on Free. Draft, Live and Editing statuses separate work in progress from the form visitors see.
| Criterion | Privy | Klaviyo | Evidence |
| --- | --- | --- | --- |
| Free editor | No | (+0.77) | Privy: [Free editor](https://help.privy.com/docs/learn/account-settings-and-billing/account-settings/2025-plans-and-billing), 2026-10-17 · Klaviyo: [Free editor](https://www.klaviyo.com/pricing), 2026-10-17 |
| Campaign drafts | (+0.39) | Draft, Live and Editing statuses; a draft is not live. (+0.39) | Privy: [Campaign drafts](https://help.privy.com/docs/guides/list-growth/mini-quiz-strategy), 2026-10-17 · Klaviyo: [Campaign drafts](https://help.klaviyo.com/hc/en-us/articles/360002049952), 2026-10-17 |
| Saved versions | Not confirmed | Not confirmed | — |
| AI popup assistant | Not confirmed | Not confirmed | — |
Round score: Privy +0.39 (total 18.85), Klaviyo +1.16 (total 22.89).
## Round 12: Data & reporting
Weight: 4.5 points.
The two are level. Klaviyo adds revenue per test variation; Privy sends daily or weekly summaries without setting up a report. Privy reports display views, signups, orders and revenue attributed to signups, and emails a summary each morning or each Monday. Contacts and a display’s signups export to CSV. Klaviyo’s form analytics show submissions and revenue from orders after a form interaction, including revenue per test variation. Custom reports can be scheduled weekly or monthly. Form responses are exported through a segment of submitters.
| Criterion | Privy | Klaviyo | Evidence |
| --- | --- | --- | --- |
| Field mapping | Not confirmed | Not confirmed | Privy: [Field mapping](https://help.privy.com/docs/learn/integrations/sync-coupons-to-esp), 2026-10-17 |
| Lead export | CSV of all contacts, a segment or one display's signups. (+0.32) | Build a segment of form submitters and export it to CSV. (+0.32) | Privy: [Lead export](https://help.privy.com/docs/learn/contact-management/export-contacts), 2026-10-17 · Klaviyo: [Lead export](https://help.klaviyo.com/hc/en-us/articles/4406228129051), 2026-10-17 |
| Scheduled reports | Email digests of views, signups, orders and revenue, daily or weekly. (+0.32) | Weekly or monthly custom reports, sent as a download link. (+0.32) | Privy: [Scheduled reports](https://help.privy.com/docs/learn/account-settings-and-billing/account-settings/manage-your-profile), 2026-10-17 · Klaviyo: [Scheduled reports](https://help.klaviyo.com/hc/en-us/articles/4407838420123), 2026-10-17 |
| Revenue goals | Reports attribute orders and revenue to signups. (+0.32) | Revenue from orders after a form interaction, also per A/B variation. (+0.32) | Privy: [Revenue goals](https://help.privy.com/docs/learn/displays/reporting-overview), 2026-10-17 · Klaviyo: [Revenue goals](https://help.klaviyo.com/hc/en-us/articles/360015960712), 2026-10-17 |
| Team notifications | (+1.29) · Team notifications: (+0.64) · Slack: (+0.64) | Not confirmed | Privy: [Team notifications](https://dashboard.privy.com/), 2026-10-12; [Team notifications](https://dashboard.privy.com/), 2026-10-12; [Team notifications](https://dashboard.privy.com/), 2026-10-12 |
Round score: Privy +2.25 (total 21.1), Klaviyo +0.96 (total 23.86).
## Round 13: Integrations
Weight: 4.5 points.
Choose Privy when signups must reach an existing email or SMS platform. Klaviyo’s connections serve its own messaging: CRM, review, loyalty and advertising data flow into the same profiles. Privy sends contacts to email and SMS platforms including Klaviyo, Mailchimp, HubSpot, Attentive and Postscript, and to Facebook Custom Audiences. It connects to Shopify, BigCommerce, Wix, WooCommerce and Squarespace stores, review and loyalty apps, Google Analytics, Slack and custom webhooks. A Zapier app is available by invitation.
Klaviyo sends its own email and SMS, so signups stay in the same account. Its marketplace connects CRMs such as Salesforce, HubSpot and Zoho, review and loyalty apps, helpdesks, ad platforms and Zapier. Store connections cover Shopify, WooCommerce, BigCommerce, Wix and others. Flows can call a webhook, and the Shopify Flow connector passes store events in.
| Criterion | Privy | Klaviyo | Evidence |
| --- | --- | --- | --- |
| Email | Dotmailer, HubSpot, SendGrid, Sailthru: Send collected contacts and supported custom properties to email platforms. Klaviyo: Send email addresses, phone numbers and custom properties from Privy to Klaviyo. Custom-property names must match the destination’s internal names, allowing signup answers to remain usable in the profile. This route keeps Klaviyo responsible for follow-up while Privy handles the onsite form. Mailchimp: Send the email addresses and phone numbers collected by Privy to Mailchimp. Use this connection when Mailchimp remains your sending platform and Privy supplies the onsite signup forms. Privy also offers its own email follow-up, so choose which platform should send the welcome message. (+0.25) | Not confirmed | Privy: [Account](https://dashboard.privy.com/settings/integrations-hub), 2026-10-12; [MCP](https://help.privy.com/docs/learn/mcp), 2026-10-12; [Integration catalogue](https://www.privy.com/integrations), 2026-10-12 |
| SMS | Attentive, Emotive, Postscript, Redo: Send collected phone numbers and consent to SMS platforms. (+0.25) | Not confirmed | Privy: [Account](https://dashboard.privy.com/settings/integrations-hub), 2026-10-12; [MCP](https://help.privy.com/docs/learn/mcp), 2026-10-12; [Integration catalogue](https://www.privy.com/integrations), 2026-10-12 |
| CRM | Not confirmed | Salesforce, Zoho, Pipedrive, Microsoft Dynamics: Sync leads and custom properties with CRM platforms. HubSpot: A HubSpot route is listed in the integration marketplace. Check the individual connector’s direction, partner subscription and supported properties before using it to deliver signup-form leads. (+0.25) | Klaviyo: [Integration catalogue](https://www.klaviyo.com/integrate), 2026-10-17; [How connections work](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-17; [Sync schedules](https://help.klaviyo.com/hc/en-us/articles/115005253208), 2026-10-17; [Developer documentation](https://developers.klaviyo.com/), 2026-10-17; [Klaviyo Marketplace](https://marketplace.klaviyo.com/en-us/browse/crm), 2026-10-17 |
| Messaging | Slack: Send signup and order events to a Slack channel. (+0.25) | Not confirmed | Privy: [Account](https://dashboard.privy.com/settings/integrations-hub), 2026-10-12; [MCP](https://help.privy.com/docs/learn/mcp), 2026-10-12; [Integration catalogue](https://www.privy.com/integrations), 2026-10-12 |
| Customer lifecycle | Gorgias, Judge.me, Junip, Rivo, Smile, Yotpo, Recharge, Alia: Cover SMS support, reviews, loyalty, subscriptions and incoming Alia signup data. (+0.13) | Gorgias, Recharge, Zendesk, Intercom, Smile, LoyaltyLion, Yotpo, Stamped: Klaviyo and partner-built apps supply additional customer events. These are wider-platform connections, not all popup-specific. (+0.13) | Privy: [Account](https://dashboard.privy.com/settings/integrations-hub), 2026-10-12; [MCP](https://help.privy.com/docs/learn/mcp), 2026-10-12; [Integration catalogue](https://www.privy.com/integrations), 2026-10-12 · Klaviyo: [Integration catalogue](https://www.klaviyo.com/integrate), 2026-10-17; [How connections work](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-17; [Sync schedules](https://help.klaviyo.com/hc/en-us/articles/115005253208), 2026-10-17; [Developer documentation](https://developers.klaviyo.com/), 2026-10-17; [Klaviyo Marketplace](https://marketplace.klaviyo.com/en-us/browse/crm), 2026-10-17 |
| Analytics | Google Analytics: Track signup and display performance in Google Analytics. (+0.25) | Not confirmed | Privy: [Account](https://dashboard.privy.com/settings/integrations-hub), 2026-10-12; [MCP](https://help.privy.com/docs/learn/mcp), 2026-10-12; [Integration catalogue](https://www.privy.com/integrations), 2026-10-12 |
| Advertising | Facebook Custom Audiences: Send collected contacts to Facebook Custom Audiences for ad targeting. (+0.13) | Meta Advertising, TikTok Advertising, Google Ads, Pinterest, Snapchat: Sync audiences and events with advertising platforms. (+0.13) | Privy: [Account](https://dashboard.privy.com/settings/integrations-hub), 2026-10-12; [MCP](https://help.privy.com/docs/learn/mcp), 2026-10-12; [Integration catalogue](https://www.privy.com/integrations), 2026-10-12 · Klaviyo: [Integration catalogue](https://www.klaviyo.com/integrate), 2026-10-17; [How connections work](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-17; [Sync schedules](https://help.klaviyo.com/hc/en-us/articles/115005253208), 2026-10-17; [Developer documentation](https://developers.klaviyo.com/), 2026-10-17; [Klaviyo Marketplace](https://marketplace.klaviyo.com/en-us/browse/crm), 2026-10-17 |
| Marketing tools | Not confirmed | Not confirmed | — |
| Store | Shopify, BigCommerce, Wix, WooCommerce, Squarespace, Weebly, WordPress.org, Shift4Shop: Connect store activity to Privy marketing; capabilities vary by platform. (+0.13) | Shopify, WooCommerce, BigCommerce, Adobe Commerce, PrestaShop, Salesforce Commerce Cloud, Wix: Bring store customer and order data into Klaviyo. Supported data and sync frequency differ by platform. (+0.13) | Privy: [Account](https://dashboard.privy.com/settings/integrations-hub), 2026-10-12; [MCP](https://help.privy.com/docs/learn/mcp), 2026-10-12; [Integration catalogue](https://www.privy.com/integrations), 2026-10-12 · Klaviyo: [Integration catalogue](https://www.klaviyo.com/integrate), 2026-10-17; [How connections work](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-17; [Sync schedules](https://help.klaviyo.com/hc/en-us/articles/115005253208), 2026-10-17; [Developer documentation](https://developers.klaviyo.com/), 2026-10-17; [Klaviyo Marketplace](https://marketplace.klaviyo.com/en-us/browse/crm), 2026-10-17 |
| Product recommendations | Not confirmed | Not confirmed | — |
| Personalization | Not confirmed | Not confirmed | — |
| Reviews | Not confirmed | Judge.me, Loox, Okendo, REVIEWS.io, Junip: Bring review events and data into segments and flows. (+0.25) | Klaviyo: [Integration catalogue](https://www.klaviyo.com/integrate), 2026-10-17; [How connections work](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-17; [Sync schedules](https://help.klaviyo.com/hc/en-us/articles/115005253208), 2026-10-17; [Developer documentation](https://developers.klaviyo.com/), 2026-10-17; [Klaviyo Marketplace](https://marketplace.klaviyo.com/en-us/browse/crm), 2026-10-17 |
| Content | Canva: Canva is listed in the authenticated hub and the email editor provides Import Canva Email. (+0.25) | Not confirmed | Privy: [Account](https://dashboard.privy.com/settings/integrations-hub), 2026-10-12; [MCP](https://help.privy.com/docs/learn/mcp), 2026-10-12; [Integration catalogue](https://www.privy.com/integrations), 2026-10-12 |
| Custom forms | Not confirmed | Not confirmed | — |
| Data & validation | Not confirmed | Not confirmed | — |
| Spreadsheets | Not confirmed | Not confirmed | — |
| Automation | Zapier: Create or update Privy contacts from other apps; the Zapier app is available by invitation. (+0.13) | Shopify Flow, Zapier: Connect Shopify Flow and Zapier workflows to Klaviyo. (+0.13) | Privy: [Account](https://dashboard.privy.com/settings/integrations-hub), 2026-10-12; [MCP](https://help.privy.com/docs/learn/mcp), 2026-10-12; [Integration catalogue](https://www.privy.com/integrations), 2026-10-12 · Klaviyo: [Integration catalogue](https://www.klaviyo.com/integrate), 2026-10-17; [How connections work](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-17; [Sync schedules](https://help.klaviyo.com/hc/en-us/articles/115005253208), 2026-10-17; [Developer documentation](https://developers.klaviyo.com/), 2026-10-17; [Klaviyo Marketplace](https://marketplace.klaviyo.com/en-us/browse/crm), 2026-10-17 |
| Custom connections | Privy MCP, REST API: A read-only MCP server gives compatible assistants account access, and the REST API manages contacts, orders and events. Webhooks: Send signup and order events to a custom endpoint by POST. (+0.13) | REST API, SDKs, Webhooks: Build a custom connection for profiles, events and other supported resources; flows can call a webhook. (+0.13) | Privy: [Account](https://dashboard.privy.com/settings/integrations-hub), 2026-10-12; [MCP](https://help.privy.com/docs/learn/mcp), 2026-10-12; [Integration catalogue](https://www.privy.com/integrations), 2026-10-12 · Klaviyo: [Integration catalogue](https://www.klaviyo.com/integrate), 2026-10-17; [How connections work](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-17; [Sync schedules](https://help.klaviyo.com/hc/en-us/articles/115005253208), 2026-10-17; [Developer documentation](https://developers.klaviyo.com/), 2026-10-17; [Klaviyo Marketplace](https://marketplace.klaviyo.com/en-us/browse/crm), 2026-10-17 |
Round score: Privy +1.88 (total 22.98), Klaviyo +1.13 (total 24.98).
## Round 14: Shopify
Weight: 12.6 points.
The round is level. Privy can add a product to the cart straight from a display; Klaviyo reaches customer tags through segments and puts Shopify data to work after the signup, in flows. Privy’s Shopify app syncs products, collections and customers in both directions, tagging new signups. Displays target cart value, products and order count, and store events start flows. Coupons are created as master or unique Shopify codes and can be applied to the cart after signup. Cross Sell displays add a product to the cart from a button.
Klaviyo’s Shopify integration brings in customers, orders, products and events, and can write profile data back to Shopify. Forms target cart value and products, and lists or segments built on Shopify tags and order history. A unique Shopify coupon is generated for each subscriber and applied to the cart at checkout. Product data mainly powers emails and flows.
| Criterion | Privy | Klaviyo | Evidence |
| --- | --- | --- | --- |
| Storefront installation | A native Shopify app is available. (+0.39) | A native Shopify app is available. (+0.39) | Privy: [Shopify evidence](https://apps.shopify.com/privy), 2026-10-01 · Klaviyo: [Shopify evidence](https://apps.shopify.com/klaviyo-email-marketing), 2026-10-01 |
| Native Shopify app | A native app is available in the Shopify App Store. (+0.39) | A native app is available in the Shopify App Store. (+0.39) | Privy: [Shopify evidence](https://apps.shopify.com/privy), 2026-10-01 · Klaviyo: [Shopify evidence](https://apps.shopify.com/klaviyo-email-marketing), 2026-10-01 |
| Built for Shopify | No | No | Privy: [App website](https://apps.shopify.com/privy), 2026-10-13 · Klaviyo: [App website](https://apps.shopify.com/klaviyo-email-marketing), 2026-10-13 |
| Shopify media assets | Not confirmed | Not confirmed | — |
| Shopify products and variants | Shopify products sync to Privy; Product blocks pull title, description and price into displays and emails. (+0.79) | Not confirmed | Privy: [Privy for Shopify](https://help.privy.com/docs/learn/integrations/shopify), 2026-10-17 |
| Shopify collections | Shopify collections sync to Privy for targeting, segmentation and email content, and can drive flow conditions. (+0.79) | Not confirmed | Privy: [Privy for Shopify](https://help.privy.com/docs/learn/integrations/shopify), 2026-10-17 |
| Shopify discount assets | Create master or unique Shopify discount codes from inside Privy: fixed amount, percentage or free shipping with minimum purchase rules and schedules. (+0.39) | Klaviyo generates unique Shopify discount codes for forms and flows, and records discount codes used on orders. (+0.39) | Privy: [Privy coupon codes](https://help.privy.com/docs/learn/content/coupon-codes), 2026-10-17; [Shopify evidence](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Form coupons](https://help.klaviyo.com/hc/en-us/articles/6038674938523), 2026-10-17 |
| Shopify metafields and metaobjects | Not confirmed | Not confirmed | — |
| Shopify customer data | Segment by customer tags, lifetime spend, order count, order history and shopping behavior. (+0.39) | Bring Shopify customer and order data into Klaviyo. (+0.39) | Privy: [Shopify evidence](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Shopify evidence](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-05 |
| Shopify customer synchronization | Signups sync to Shopify customers with an accepts-marketing flag and optional tags; Shopify customers marked as accepting marketing import and update in Privy. Deletions are not replicated. (+0.39) | Customers and consent sync from Shopify into Klaviyo, and an optional setting syncs profile data and subscription status from Klaviyo back to Shopify. (+0.39) | Privy: [Privy for Shopify](https://help.privy.com/docs/learn/integrations/shopify), 2026-10-17 · Klaviyo: [Klaviyo for Shopify](https://help.klaviyo.com/hc/en-us/articles/115005080407), 2026-10-17; [Shopify evidence](https://help.klaviyo.com/hc/en-us/articles/16741902158491), 2026-10-05 |
| Shopify events and triggers | Privy Flows supports orders, refunds, shipments, browsing, carts, checkout and restock triggers. Privy Flows is its own automation system, separate from Shopify Flow. (+0.39) | Klaviyo tracks Shopify Added to Cart, Checkout Started and Placed Order events, usable as flow triggers and segment conditions. (+0.39) | Privy: [Shopify evidence](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Shopify data in Klaviyo](https://help.klaviyo.com/hc/en-us/articles/115005080447), 2026-10-17 |
| Shopify audience and cart targeting | Filter by cart value, product or variant, order count and Shopify customer tags. (+0.39) | Forms can target Shopify cart value and products, and lists or segments built from Shopify customer and order data. (+0.39) | Privy: [Shopify evidence](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Form targeting](https://help.klaviyo.com/hc/en-us/articles/4413544555547), 2026-10-17 |
| Apply a Shopify discount | A display's coupon can be applied to the cart automatically after signup, so the shopper does not type the code. (+0.39) | A Shopify unique coupon created through a form is applied automatically to the customer's cart at checkout. (+0.39) | Privy: [Privy coupon codes](https://help.privy.com/docs/learn/content/coupon-codes), 2026-10-17; [Shopify evidence](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Form coupons](https://help.klaviyo.com/hc/en-us/articles/6038674938523), 2026-10-17 |
| Add a Shopify product to cart | Cross Sell displays pull in a Shopify product and set the button URL to add that product to the cart on click. (+0.79) | Not confirmed | Privy: [Cross Sell displays](https://help.privy.com/docs/learn/displays/cross-sell), 2026-10-17 |
| Buy now / direct checkout | Not confirmed | Not confirmed | — |
| Shopify Flow | Not confirmed | Not confirmed | — |
Round score: Privy +5.51 (total 28.49), Klaviyo +3.15 (total 28.13).
## Round 15: Pricing
Weight: 10 points.
Klaviyo is cheaper in most scenarios, especially for busy sites with modest lists. Privy’s $30 email plan includes 1,500 contacts and unlimited sends, which matters once a list outgrows Klaviyo’s free tier. Removing Klaviyo branding needs a paid plan. Privy Displays starts at $24 a month for 10,000 pageviews and reaches $168 for 100,000. Email + SMS starts at $30 for 1,500 mailable contacts with unlimited sends, popups included. There is no free plan.
Klaviyo is free for up to 250 active profiles and 500 emails a month. The first paid email tier costs $20 for 251–500 profiles; SMS is billed separately from $15. Traffic does not change the price, so a busy site with a small list can stay on Free.
| Criterion | Privy | Klaviyo | Evidence |
| --- | --- | --- | --- |
| A small website (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $24 / mo · Displays · 10,000 pageviews. There is no free plan; the entry Displays tier (10,000 pageviews) covers 2,000. (+0) | $0 / mo · Free. Klaviyo bills active profiles and email sends, not pageviews, so form traffic alone fits the Free plan. (+1) | Privy: [Privy plans and billing](https://help.privy.com/docs/learn/account-settings-and-billing/account-settings/2025-plans-and-billing), 2026-10-17 · Klaviyo: [Klaviyo pricing](https://www.klaviyo.com/pricing), 2026-10-17 |
| Visitors explore more pages (visitors / mo: 10,000, pageviews / mo: 60,000, website: 1) | $168 / mo · Displays · 100,000 pageviews. 60,000 pageviews exceed the 50,000 tier, so the 100,000-pageview tier applies. (+0) | $0 / mo · Free. Klaviyo bills active profiles and email sends, not pageviews, so form traffic alone fits the Free plan. (+1) | Privy: [Privy pricing](https://www.privy.com/pricing), 2026-10-17 · Klaviyo: [Klaviyo pricing](https://www.klaviyo.com/pricing), 2026-10-17 |
| A higher-traffic website (visitors / mo: 50,000, pageviews / mo: 100,000, website: 1) | $168 / mo · Displays · 100,000 pageviews. The 100,000-pageview tier covers exactly this traffic. (+0) | $0 / mo · Free. Klaviyo bills active profiles and email sends, not pageviews, so form traffic alone fits the Free plan. (+1) | Privy: [Privy pricing](https://www.privy.com/pricing), 2026-10-17 · Klaviyo: [Klaviyo pricing](https://www.klaviyo.com/pricing), 2026-10-17 |
| Two websites on one account (visitors / mo: 10,000 total, pageviews / mo: 20,000 total, websites: 2) | $48 / mo · Displays · 25,000 pageviews. Subaccounts share the parent plan's traffic, so two sites with 20,000 combined pageviews fit the 25,000 tier. (+1) | Not confirmed | Privy: [Privy subaccounts](https://help.privy.com/docs/learn/account-settings-and-billing/account-settings/subaccounts), 2026-10-17 |
| Launch popups without vendor branding (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | Not confirmed | $20 / mo · Email · 251–500 contacts. Removing Klaviyo branding from forms needs a paid plan; the first email tier covers up to 500 profiles. (+1) | Klaviyo: [Klaviyo Shopify app](https://apps.shopify.com/klaviyo-email-marketing), 2026-10-17 |
| Run a sale or promotion (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $24 / mo · Displays · 10,000 pageviews. Displays include coupon codes on popups; the entry tier (10,000 pageviews) covers this traffic. (+0.45) | $20 / mo · Email · 251–500 contacts. Forms with a coupon work on Free, but 500 contacts exceed its 250-profile limit; the first email tier covers them. (+0.55) | Privy: [Privy coupon codes](https://help.privy.com/docs/learn/content/coupon-codes), 2026-10-17 · Klaviyo: [Klaviyo Shopify app](https://apps.shopify.com/klaviyo-email-marketing), 2026-10-17 |
| Improve popup conversion with A/B testing (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $24 / mo · Displays · 10,000 pageviews. A/B testing is part of Displays, and the entry tier covers this traffic. (+0) | $0 / mo · Free. Form A/B tests are available on Free, and 250 contacts fit its limit. (+1) | Privy: [Privy pricing](https://www.privy.com/pricing), 2026-10-17 · Klaviyo: [Klaviyo pricing](https://www.klaviyo.com/pricing), 2026-10-17 |
| Collect data and feedback with surveys, quizzes and forms (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $24 / mo · Displays · 10,000 pageviews. Displays include forms with text answers and choice fields; the entry tier (10,000 pageviews) covers this traffic. (+0) | $0 / mo · Free. Forms with text and choice fields are available on Free within its 250-profile limit. (+1) | Privy: [Privy pricing](https://www.privy.com/pricing), 2026-10-17; [Privy account](https://dashboard.privy.com/), 2026-10-12 · Klaviyo: [Klaviyo pricing](https://www.klaviyo.com/pricing), 2026-10-17 |
| Signup plus an automated welcome email (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1, active contacts: 500, emails / mo: 1,000) | $30 / mo · Email + SMS · 1,500 contacts. The first email tier includes popups, a welcome flow and unlimited sends for up to 1,500 contacts. (+0.4) | $20 / mo · Email · 251–500 contacts. Welcome flows are native; 500 active profiles exceed Free, and the first email tier allows 5,000 sends a month. (+0.6) | Privy: [Privy plans and billing](https://help.privy.com/docs/learn/account-settings-and-billing/account-settings/2025-plans-and-billing), 2026-10-17 · Klaviyo: [Klaviyo Shopify app](https://apps.shopify.com/klaviyo-email-marketing), 2026-10-17 |
| Popups and email marketing in one platform (visitors / mo: 5,000, pageviews / mo: 10,000, website: 1, active contacts: 500, emails / mo: 5,000) | $30 / mo · Email + SMS · 1,500 contacts. Campaigns, segments, flows and popups are included, with unlimited sends for up to 1,500 contacts. (+0.4) | $20 / mo · Email · 251–500 contacts. Campaigns, segments and flows are included; the 500-profile tier allows 5,000 emails a month. (+0.6) | Privy: [Privy plans and billing](https://help.privy.com/docs/learn/account-settings-and-billing/account-settings/2025-plans-and-billing), 2026-10-17 · Klaviyo: [Klaviyo Shopify app](https://apps.shopify.com/klaviyo-email-marketing), 2026-10-17 |
Round score: Privy +2.25 (total 30.74), Klaviyo +7.75 (total 35.88).
## The final score
Klaviyo leads overall, with its largest advantages in pricing, developer, and targeting. Privy scores higher in shopify, data & reporting, and surveys. The priority scores below show how the result changes with the work you value most.
| Round | Privy | Klaviyo |
| --- | --- | --- |
| Formats & content | 1.88 | 1.88 |
| Forms | 4.2 | 3.88 |
| Surveys | 0.82 | 0 |
| Gamification | 0.53 | 0.26 |
| Targeting | 3.83 | 5.17 |
| Experiments | 2.1 | 2.8 |
| Email & SMS | 1.5 | 1.5 |
| Team & sites | 1.41 | 2.53 |
| Developer | 1.31 | 2.81 |
| Support | 0.9 | 0.9 |
| Editor & workflow | 0.39 | 1.16 |
| Data & reporting | 2.25 | 0.96 |
| Integrations | 1.88 | 1.13 |
| Shopify | 5.51 | 3.15 |
| Pricing | 2.25 | 7.75 |
| Total | 30.74 | 35.88 |
## What matters most to you?
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Privy | Klaviyo |
| --- | --- | --- |
| The overall feature set | 30.74 | 35.88 |
| Popups without email marketing | 29.55 | 37.47 |
| Collecting more leads | 33.51 | 36.23 |
| Popups and email marketing in one service | 32.4 | 33.05 |
| Running campaigns for my Shopify store | 39.29 | 28.73 |
| A/B testing and measuring results | 37.07 | 35.2 |
| Creating and editing campaigns with AI | — · Required capability unconfirmed | — · Required capability unconfirmed |
| Collecting data and feedback | 29.85 | 27.45 |
| Working with a team or managing clients | 31.09 | 49.85 |
| Connecting AI agents to my workflow | 29.66 | 54.14 |
## How the comparison works
These scores are relative to Privy and Klaviyo in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
1. **Relative scores, not universal ratings.** The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
2. **One shared pool of 100 points.** The 15 rounds cover 194 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
3. **How features earn points.** If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
4. **How prices earn points.** Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
5. **Which plans count.** Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
6. **How your priorities change the score.** A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.
## See also
- [Poptin vs OptiMonk](https://popuppapa.com/poptin-vs-optimonk/index.md): Two popup builders compared round by round with the same scoring.
- [Shopify popup apps](https://popuppapa.com/shopify-popup-apps/index.md): What a store connection adds to targeting and discounts.
- [Popup tools for Klaviyo](https://popuppapa.com/klaviyo-popup-integrations/index.md): Keep Klaviyo for follow-up while comparing external popup routes for lists, properties, consent and rewards.