# Promolayer vs SmashPops – What happens after a shopper wins?
Compare Promolayer and SmashPops for Shopify reward eligibility, repeat attempts, automatic discounts, game selection and monthly popup impressions.
- Page: https://popuppapa.com/promolayer-vs-smashpops/
- Published: 2026-11-05; updated: 2026-11-05
- Promolayer review: https://popuppapa.com/reviews/promolayer/index.md
- SmashPops review: https://popuppapa.com/reviews/smashpops/index.md
## What do you need your website to do next?
Two stores can use the same wheel artwork and make different promises. One promises that a winning shopper can pay the discounted price immediately. The other promises one entry per email across an entire holiday promotion, including next week’s scratch card.
We tested those promises separately. Promolayer applied a generated discount to a cart. SmashPops revealed our configured scratch reward, then refused a second entry using the same address. The scratch test used a fixed test code, so it establishes repeat-entry handling independently of redemption.
## How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded, with the source behind each verdict.
## Round 1: Formats & content
Weight: 9 points.
A wheel can retreat to a teaser after dismissal. A deadline or floating bar gives the store a smaller way to present an offer on a subsequent page. A teaser invites the visitor back to the game, and a reminder bar can keep the reward visible afterwards. They serve different moments in the same promotion.
| Criterion | Promolayer | SmashPops | Evidence |
| --- | --- | --- | --- |
| Message | Not confirmed | Not confirmed | Promolayer: [Message](https://promolayer.io/en/notify-customers/), 2026-11-05 · SmashPops: [Message](https://www.smashpops.com/), 2026-11-05 |
| Flyby / slide-in | (+0.64) | Not confirmed | Promolayer: [Flyby / slide-in](https://promolayer.io/en/slide-in-popup/), 2026-11-05 |
| Promo bars | (+0.32) | (+0.32) | Promolayer: [Promo bars](https://promolayer.io/en/pricing/shop/), 2026-11-05 · SmashPops: [Promo bars](https://www.smashpops.com/), 2026-11-05 |
| Teasers | (+0.32) | (+0.32) | Promolayer: [Teasers](https://promolayer.io/en/spin-to-win/), 2026-11-05 · SmashPops: [Teasers](https://www.smashpops.com/), 2026-11-05 |
| Content carousel | Not confirmed | Not confirmed | — |
| Eye-catching | (+0.64) | Not confirmed | Promolayer: [Eye-catching](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Eye-catching](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Eye-catching](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Eye-catching](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
| Countdown | (+0.64) | Not confirmed | Promolayer: [Countdown](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
| Button link | Not confirmed | Not confirmed | — |
| Copy coupon | (+0.64) | Not confirmed | Promolayer: [Copy coupon](https://intercom.help/promolayer/en/articles/13173261-how-to-add-a-static-coupon), 2026-11-05 |
| Dynamic text | Not confirmed | Not confirmed | — |
| Mobile editor | (+0.64) | Not confirmed | Promolayer: [Mobile editor](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
Round score: Promolayer +3.86 (total 3.86), SmashPops +0.64 (total 0.64).
## Round 2: Forms
Weight: 12.6 points.
The standard form has space for two custom fields alongside contact details. A dropdown and a text answer fit together on one screen. An email reply or a thank-you view follows submission. The scratch template asks for a name and email. The data-collection panel controls whether the same email can enter again in one game or across all games.
| Criterion | Promolayer | SmashPops | Evidence |
| --- | --- | --- | --- |
| Email capture | (+0.16) | (+0.16) | Promolayer: [Email capture](https://promolayer.io/en/form-builder/), 2026-11-05 · SmashPops: [Email capture](https://www.smashpops.com/), 2026-11-05 |
| SMS capture | Not confirmed | (+0.32) | SmashPops: [SMS capture](https://apps.shopify.com/smashpops), 2026-11-05 |
| Phone field | (+0.32) | Not confirmed | Promolayer: [Phone field](https://promolayer.io/en/form-builder/), 2026-11-05 |
| Single choice | (+0.32) | Not confirmed | Promolayer: [Single choice](https://promolayer.io/en/form-builder/), 2026-11-05 |
| Multiple choice | Not confirmed | Not confirmed | — |
| Free text | (+0.32) | Not confirmed | Promolayer: [Free text](https://promolayer.io/en/form-builder/), 2026-11-05 |
| Consent checkbox | (+0.65) · Consent checkbox: (+0.32) · Privacy terms consent: (+0.32) | Not confirmed | Promolayer: [Consent checkbox](https://promolayer.io/en/targeting-and-segmentation/), 2026-11-05; [Consent checkbox](https://promolayer.io/en/targeting-and-segmentation/), 2026-11-05; [Consent checkbox](https://promolayer.io/en/targeting-and-segmentation/), 2026-11-05; [Consent checkbox](https://promolayer.io/en/targeting-and-segmentation/), 2026-11-05 |
| Hidden fields | Not confirmed | Not confirmed | — |
| Multi-step | No | Not confirmed | Promolayer: [Multi-step](https://promolayer.io/en/form-builder/), 2026-11-05; [Multi-step](https://promolayer.io/en/form-builder/), 2026-11-05; [Multi-step](https://promolayer.io/en/form-builder/), 2026-11-05 |
| Logic | Not confirmed | Not confirmed | — |
| Validation | (+0.48) · Validation: (+0.16) · Required fields: (+0.32) | (+0.48) · Validation: (+0.16) · Duplicate email filter: (+0.32) | Promolayer: [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05 · SmashPops: [Validation](https://www.smashpops.com/), 2026-11-05; [Validation](https://www.smashpops.com/), 2026-11-05; [Validation](https://www.smashpops.com/), 2026-11-05; [Validation](https://www.smashpops.com/), 2026-11-05; [Validation](https://www.smashpops.com/), 2026-11-05; [Validation](https://www.smashpops.com/), 2026-11-05; [Validation](https://www.smashpops.com/), 2026-11-05; [Validation](https://www.smashpops.com/), 2026-11-05; [Validation](https://www.smashpops.com/), 2026-11-05; [Validation](https://www.smashpops.com/), 2026-11-05 |
| CAPTCHA | Not confirmed | Not confirmed | — |
| Email double opt-in | Not confirmed | Not confirmed | — |
| Follow-up | (+1.62) · Follow-up: (+0.32) · After signup: (+0.32) · Reward email: (+0.32) · Email automation: (+0.32) · Email sequences: (+0.32) | Not confirmed | Promolayer: [Follow-up](https://promolayer.io/en/form-builder/), 2026-11-05; [Follow-up](https://promolayer.io/en/form-builder/), 2026-11-05; [Follow-up](https://promolayer.io/en/form-builder/), 2026-11-05; [Follow-up](https://promolayer.io/en/form-builder/), 2026-11-05; [Follow-up](https://promolayer.io/en/form-builder/), 2026-11-05; [Follow-up](https://promolayer.io/en/form-builder/), 2026-11-05; [Follow-up](https://promolayer.io/en/form-builder/), 2026-11-05; [Follow-up](https://promolayer.io/en/form-builder/), 2026-11-05 |
Round score: Promolayer +3.88 (total 7.73), SmashPops +0.97 (total 1.61).
## Round 3: Surveys
Weight: 4.5 points.
Use a dropdown for the reason for a visit and a text field for the shopper’s explanation. Reporting a satisfaction index or assigning a quiz outcome would require more than these two inputs. Players reveal offers rather than report satisfaction. A prize choice should only enter customer research as a preference when the visitor actually answered a preference question.
| Criterion | Promolayer | SmashPops | Evidence |
| --- | --- | --- | --- |
| Numeric rating | Not confirmed | Not confirmed | — |
| NPS | Not confirmed | Not confirmed | — |
| Star rating | Not confirmed | Not confirmed | — |
| Emoji rating | Not confirmed | Not confirmed | — |
| Binary rating | Not confirmed | Not confirmed | — |
| Quizzes | Not confirmed | Not confirmed | — |
Round score: Promolayer +0 (total 7.73), SmashPops +0 (total 1.61).
## Round 4: Gamification
Weight: 4.5 points.
SmashPops gives a campaign manager a way to change the game for week two and retain an email-based eligibility rule across games. Promolayer’s wheel is useful when the difference between slices is the reward itself, including free shipping or no prize.
The wheel assigns odds and an outcome to each slice, including a losing slice. A merchant can distinguish a fixed code created in Shopify from a new discount generated for the winner. The gallery offers wheel, scratch ticket, gift, slot machine, Card Dance and claw formats. In the scratch editor the prize table shows both the assigned weight and the resulting percentage.
| Criterion | Promolayer | SmashPops | Evidence |
| --- | --- | --- | --- |
| Spin the wheel | (+0.66) · Spin the wheel: (+0.13) · Prize weights: (+0.26) · Losing slices: (+0.26) | (+0.13) | Promolayer: [Spin the wheel](https://promolayer.io/en/spin-to-win/), 2026-11-05; [Spin the wheel](https://promolayer.io/en/spin-to-win/), 2026-11-05; [Spin the wheel](https://promolayer.io/en/spin-to-win/), 2026-11-05 · SmashPops: [Spin the wheel](https://www.smashpops.com/), 2026-11-05; [Spin the wheel](https://www.smashpops.com/), 2026-11-05; [Spin the wheel](https://www.smashpops.com/), 2026-11-05 |
| Slot machine | Not confirmed | (+0.26) | SmashPops: [Slot machine](https://apps.shopify.com/smashpops), 2026-11-05 |
| Plinko | Not confirmed | Not confirmed | — |
| Lottery ball | Not confirmed | Not confirmed | — |
| Claw machine | Not confirmed | (+0.26) | SmashPops: [Claw machine](https://www.smashpops.com/), 2026-11-05 |
| Scratch card | Not confirmed | (+0.26) | SmashPops: [Scratch card](https://www.smashpops.com/), 2026-11-05 |
| Pick a gift | Not confirmed | (+0.26) | SmashPops: [Pick a gift](https://apps.shopify.com/smashpops), 2026-11-05 |
| Pick a card | Not confirmed | (+0.26) | SmashPops: [Pick a card](https://www.smashpops.com/), 2026-11-05 |
| Break the egg | Not confirmed | Not confirmed | — |
| Shake the tree | Not confirmed | Not confirmed | — |
| Memory cards | Not confirmed | Not confirmed | — |
| Treasure hunt | Not confirmed | Not confirmed | — |
| Learn to earn | Not confirmed | Not confirmed | — |
| Seasonal calendar | Not confirmed | Not confirmed | — |
| Daily offers | Not confirmed | Not confirmed | — |
Round score: Promolayer +0.66 (total 8.4), SmashPops +1.46 (total 3.07).
## Round 5: Targeting
Weight: 10.8 points.
Promolayer can wait for a cart addition before inviting the shopper. In SmashPops decide both how often the invitation returns and whether the returning address is still entitled to enter. A cart addition can trigger a campaign. Item, cart value and customer-tag conditions help reserve the offer for shoppers who qualify. URL rules then narrow where they see it. Campaigns can include or exclude URL paths, distinguish devices and referrers, and use a delay, scroll depth or exit. Redisplay and repeat prize eligibility have separate settings.
| Criterion | Promolayer | SmashPops | Evidence |
| --- | --- | --- | --- |
| Page targeting | (+0.23) | (+0.23) | Promolayer: [Page targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05 · SmashPops: [Page targeting](https://www.smashpops.com/blog/frequently-asked-questions/), 2026-11-05 |
| Geo targeting | (+0.23) | (+0.23) | Promolayer: [Geo targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05 · SmashPops: [Geo targeting](https://www.smashpops.com/), 2026-11-05 |
| Device targeting | (+0.23) | (+0.23) | Promolayer: [Device targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05 · SmashPops: [Device targeting](https://www.smashpops.com/), 2026-11-05 |
| Audience targeting | (+2.02) · Audience targeting: (+0.23) · New/returning visitors: (+0.23) · Referrer targeting: (+0.23) · Cart targeting: (+0.45) · Customer tags: (+0.45) · Login status: (+0.45) | (+0.68) · Audience targeting: (+0.23) · New/returning visitors: (+0.23) · Referrer targeting: (+0.23) | Promolayer: [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05 · SmashPops: [Audience targeting](https://www.smashpops.com/), 2026-11-05; [Audience targeting](https://www.smashpops.com/), 2026-11-05; [Audience targeting](https://www.smashpops.com/), 2026-11-05; [Audience targeting](https://www.smashpops.com/), 2026-11-05; [Audience targeting](https://www.smashpops.com/), 2026-11-05; [Audience targeting](https://www.smashpops.com/), 2026-11-05; [Audience targeting](https://www.smashpops.com/), 2026-11-05; [Audience targeting](https://www.smashpops.com/), 2026-11-05; [Audience targeting](https://www.smashpops.com/), 2026-11-05 |
| Behavior triggers | (+2.25) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Inactivity trigger: (+0.45) · Custom event trigger: (+0.45) · Page-load trigger: (+0.45) | (+0.9) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) | Promolayer: [Behavior triggers](https://intercom.help/promolayer/en/articles/13163972-triggers-overview), 2026-11-05; [Behavior triggers](https://intercom.help/promolayer/en/articles/13163972-triggers-overview), 2026-11-05; [Behavior triggers](https://intercom.help/promolayer/en/articles/13163972-triggers-overview), 2026-11-05; [Behavior triggers](https://intercom.help/promolayer/en/articles/13163972-triggers-overview), 2026-11-05; [Behavior triggers](https://intercom.help/promolayer/en/articles/13163972-triggers-overview), 2026-11-05; [Behavior triggers](https://intercom.help/promolayer/en/articles/13163972-triggers-overview), 2026-11-05; [Behavior triggers](https://intercom.help/promolayer/en/articles/13163972-triggers-overview), 2026-11-05; [Behavior triggers](https://intercom.help/promolayer/en/articles/13163972-triggers-overview), 2026-11-05 · SmashPops: [Behavior triggers](https://www.smashpops.com/), 2026-11-05; [Behavior triggers](https://www.smashpops.com/), 2026-11-05; [Behavior triggers](https://www.smashpops.com/), 2026-11-05; [Behavior triggers](https://www.smashpops.com/), 2026-11-05; [Behavior triggers](https://www.smashpops.com/), 2026-11-05; [Behavior triggers](https://www.smashpops.com/), 2026-11-05; [Behavior triggers](https://www.smashpops.com/), 2026-11-05; [Behavior triggers](https://www.smashpops.com/), 2026-11-05 |
| Click trigger | Not confirmed | (+0.45) | SmashPops: [Click trigger](https://www.smashpops.com/blog/frequently-asked-questions/), 2026-11-05 |
| Scheduling | (+0.23) | (+0.23) | Promolayer: [Scheduling](https://promolayer.io/en/pricing/shop/), 2026-11-05 · SmashPops: [Scheduling](https://www.smashpops.com/blog/frequently-asked-questions/), 2026-11-05 |
| Frequency cap | (+0.23) | (+0.23) | Promolayer: [Frequency cap](https://promolayer.io/en/targeting-and-segmentation/), 2026-11-05 · SmashPops: [Frequency cap](https://www.smashpops.com/blog/frequently-asked-questions/), 2026-11-05 |
| Campaign control | (+0.45) | Not confirmed | Promolayer: [Campaign control](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
Round score: Promolayer +5.85 (total 14.25), SmashPops +3.15 (total 6.22).
## Round 6: Experiments
Weight: 6.3 points.
Basic supports variants and a group that sees no popup. Keep that group when the decision concerns paying for the discount itself. The vendor describes an alternative to native A/B testing. Separate game reports alone do not demonstrate random allocation of visitors.
| Criterion | Promolayer | SmashPops | Evidence |
| --- | --- | --- | --- |
| A/B testing | (+2.1) · A/B testing: (+0.7) · Popup tests: (+0.7) · No-popup holdout: (+0.7) | Not confirmed | Promolayer: [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05; [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05; [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05; [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05; [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05; [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05; [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05; [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05; [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05 |
Round score: Promolayer +2.1 (total 16.35), SmashPops +0 (total 6.22).
## Round 7: Email & SMS
Weight: 4.5 points.
Paid follow-up can deliver a signup incentive and later messages. Check who owns the welcome email when a connected provider also receives the subscriber. Link a game to an email provider and map the reward code if that provider will send the prize. The game can also reveal the code on its win screen.
| Criterion | Promolayer | SmashPops | Evidence |
| --- | --- | --- | --- |
| Email marketing | Not confirmed | Not confirmed | — |
| SMS marketing | Not confirmed | Not confirmed | — |
| Web push | Not confirmed | Not confirmed | — |
Round score: Promolayer +0 (total 16.35), SmashPops +0 (total 6.22).
## Round 8: Team & sites
Weight: 4.5 points.
Professional includes two workspaces, while inviting collaborators by email starts on Plus. A second workspace and a separate client login are different purchasing decisions. Exporting a game to another account can help an agency reuse a design. Check separately how a client accesses player data and who may change live rewards.
| Criterion | Promolayer | SmashPops | Evidence |
| --- | --- | --- | --- |
| Workspaces | (+2.25) · Workspaces: (+0.56) · Several sites: (+0.56) · Projects: (+0.56) · Client portfolio: (+0.56) | Not confirmed | Promolayer: [Workspaces](https://promolayer.io/en/workspaces/), 2026-11-05; [Workspaces](https://promolayer.io/en/workspaces/), 2026-11-05; [Workspaces](https://promolayer.io/en/workspaces/), 2026-11-05; [Workspaces](https://promolayer.io/en/workspaces/), 2026-11-05 |
| Team | (+0.56) | Not confirmed | Promolayer: [Team](https://promolayer.io/en/workspaces/), 2026-11-05; [Team](https://promolayer.io/en/workspaces/), 2026-11-05 |
| Roles | (+0.56) | Not confirmed | Promolayer: [Roles](https://promolayer.io/en/workspaces/), 2026-11-05; [Roles](https://promolayer.io/en/workspaces/), 2026-11-05 |
Round score: Promolayer +3.38 (total 19.72), SmashPops +0 (total 6.22).
## Round 9: Developer
Weight: 4.5 points.
A developer can trigger an existing popup from JavaScript and receive form submissions by webhook. Those operations establish storefront control and outbound data delivery. A game can call a JavaScript function defined on the host site when somebody wins. This gives analytics a signal without requiring the developer to infer a win from a pageview.
| Criterion | Promolayer | SmashPops | Evidence |
| --- | --- | --- | --- |
| HTTP API | Not confirmed | Not confirmed | — |
| Browser API | (+0.38) | Not confirmed | Promolayer: [Browser API](https://intercom.help/promolayer/en/articles/13163961-how-to-use-custom-triggers), 2026-11-05 |
| Webhooks | (+0.38) | Not confirmed | Promolayer: [Webhooks](https://intercom.help/promolayer/en/articles/13191005-connecting-external-services-via-webhook), 2026-11-05 |
| MCP server | Not confirmed | Not confirmed | — |
Round score: Promolayer +0.75 (total 20.47), SmashPops +0 (total 6.22).
## Round 10: Support
Weight: 1.8 points.
Email support is listed across the Shopify plans. Live chat starts at Enterprise, so include the support tier in the budget for a time-sensitive launch. Setup guides cover display rules, coupon generation and email-provider handoff. Support is accessible from the game dashboard.
| Criterion | Promolayer | SmashPops | Evidence |
| --- | --- | --- | --- |
| Chat support | (+1.8) | Not confirmed | Promolayer: [Chat support](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
Round score: Promolayer +1.8 (total 22.27), SmashPops +0 (total 6.22).
## Round 11: Editor & workflow
Weight: 5.4 points.
A merchant can save a draft and preview it before switching it live. Use a restricted storefront URL for reward testing because the editor preview skips coupon creation. Save a game without activating it. The editor separates its play screen, win screen, teaser, reward settings and subscriber destinations.
| Criterion | Promolayer | SmashPops | Evidence |
| --- | --- | --- | --- |
| Free editor | (+0.39) | (+0.39) | Promolayer: [Free editor](https://promolayer.io/en/pricing/shop/), 2026-11-05 · SmashPops: [Free editor](https://apps.shopify.com/smashpops), 2026-11-05 |
| Campaign drafts | (+0.39) | (+0.39) | Promolayer: [Campaign drafts](https://apps.shopify.com/promolayer), 2026-11-05 · SmashPops: [Campaign drafts](https://www.smashpops.com/blog/frequently-asked-questions/), 2026-11-05 |
| Saved versions | Not confirmed | Not confirmed | — |
| AI popup assistant | Not confirmed | Not confirmed | SmashPops: [AI popup assistant](https://www.smashpops.com/), 2026-11-05; [AI popup assistant](https://www.smashpops.com/), 2026-11-05; [AI popup assistant](https://www.smashpops.com/), 2026-11-05; [AI popup assistant](https://www.smashpops.com/), 2026-11-05 |
Round score: Promolayer +0.77 (total 23.04), SmashPops +0.77 (total 6.99).
## Round 12: Data & reporting
Weight: 4.5 points.
Export contacts from a list to investigate the records behind signup totals. For a coupon promotion, reconcile redeemed codes and discount amounts with the store. The dashboard separates displays, collected emails, conversion rate and sales from coupons. In our test the same address tried twice and the game recorded one email.
| Criterion | Promolayer | SmashPops | Evidence |
| --- | --- | --- | --- |
| Field mapping | Not confirmed | (+0.64) | SmashPops: [Field mapping](https://www.smashpops.com/blog/how-to-send-the-coupon-via-email-using-omnisend/), 2026-11-05 |
| Lead export | (+0.32) | (+0.32) | Promolayer: [Lead export](https://promolayer.io/en/form-builder/), 2026-11-05 · SmashPops: [Lead export](https://www.smashpops.com/), 2026-11-05 |
| Scheduled reports | Not confirmed | Not confirmed | — |
| Revenue goals | Not confirmed | (+0.64) | SmashPops: [Revenue goals](https://www.smashpops.com/), 2026-11-05 |
| Team notifications | (+0.64) | Not confirmed | Promolayer: [Team notifications](https://promolayer.io/en/form-builder/), 2026-11-05; [Team notifications](https://promolayer.io/en/form-builder/), 2026-11-05; [Team notifications](https://promolayer.io/en/form-builder/), 2026-11-05 |
Round score: Promolayer +0.96 (total 24.01), SmashPops +1.61 (total 8.6).
## Round 13: Integrations
Weight: 4.5 points.
An Omnisend campaign can use a SmashPops game tag and coupon property. A Promolayer merchant using Shopify Customers should decide whether the entry creates a customer or also subscribes the shopper to marketing. Choose Shopify customer creation, creation with marketing subscription or no Shopify update. Mailchimp, Klaviyo and the webhook have separate controls in the form actions. A saved provider connection is linked to each game. Omnisend can receive a game tag and distinct properties for the code and its name. Shopify Customers can be removed separately.
| Criterion | Promolayer | SmashPops | Evidence |
| --- | --- | --- | --- |
| Email | Mailchimp: Connect a Mailchimp account and choose the audience that receives new form submissions. Apply tags for the signup source. Confirm the subscriber’s status before using the tag to start a welcome email. Klaviyo: Authorize Klaviyo with the required keys and choose the subscriber list for the form. Check list membership before relying on a list-triggered welcome flow. (+0.13) | MailerLite: Choose the Classic or New connector for the receiving account, then link it under Data collection for the game. Klaviyo, Mailchimp: Connect the provider to the game and pass the reward code to the customer record. The provider can then send the prize email. Omnisend: Set a game-specific tag and map the coupon name and code to custom properties for the reward message. AWeber, ActiveCampaign, Drip: SmashPops lists subscriber integrations with these providers. Account-specific field mappings vary by destination. (+0.13) | Promolayer: [Mailchimp setup](https://intercom.help/promolayer/en/articles/15612871-how-to-connect-mailchimp), 2026-11-05; [Klaviyo setup](https://intercom.help/promolayer/en/articles/13191061-how-to-connect-klaviyo), 2026-11-05; [Signup actions and contact lists](https://promolayer.io/en/form-builder/), 2026-11-05; [Shopify feature matrix](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Google Analytics events](https://intercom.help/promolayer/en/articles/13190830-how-to-connect-google-analytics), 2026-11-05; [Webhook delivery](https://intercom.help/promolayer/en/articles/13191005-connecting-external-services-via-webhook), 2026-11-05 · SmashPops: [Coupon data for email providers](https://www.smashpops.com/blog/how-to-send-coupon-codes-using-my-own-email-provider-like-mailchimp-klaviyo-etc/), 2026-11-05; [Connect a subscriber destination](https://www.smashpops.com/blog/how-to-send-your-collected-data-to-your-email-provider-like-mailchimp-klaviyo-etc/), 2026-11-05; [Account integration catalogue](https://www.smashpops.com/integrations), 2026-11-05; [Omnisend coupon properties](https://www.smashpops.com/blog/how-to-send-the-coupon-via-email-using-omnisend/), 2026-11-05; [Shopify App Store](https://apps.shopify.com/smashpops), 2026-11-05; [Game formats and targeting](https://www.smashpops.com/), 2026-11-05; [Game event callbacks](https://www.smashpops.com/blog/how-to-send-an-analytics-event-when-someone-has-played-facebook-pixel-for-instance/), 2026-11-05 |
| SMS | Not confirmed | Not confirmed | — |
| CRM | Not confirmed | Not confirmed | — |
| Messaging | Not confirmed | Not confirmed | — |
| Customer lifecycle | Not confirmed | MoEngage: Select MoEngage in the account integrations directory to connect the subscriber destination for a game. (+0.25) | SmashPops: [Coupon data for email providers](https://www.smashpops.com/blog/how-to-send-coupon-codes-using-my-own-email-provider-like-mailchimp-klaviyo-etc/), 2026-11-05; [Connect a subscriber destination](https://www.smashpops.com/blog/how-to-send-your-collected-data-to-your-email-provider-like-mailchimp-klaviyo-etc/), 2026-11-05; [Account integration catalogue](https://www.smashpops.com/integrations), 2026-11-05; [Omnisend coupon properties](https://www.smashpops.com/blog/how-to-send-the-coupon-via-email-using-omnisend/), 2026-11-05; [Shopify App Store](https://apps.shopify.com/smashpops), 2026-11-05; [Game formats and targeting](https://www.smashpops.com/), 2026-11-05; [Game event callbacks](https://www.smashpops.com/blog/how-to-send-an-analytics-event-when-someone-has-played-facebook-pixel-for-instance/), 2026-11-05 |
| Analytics | Google Analytics: Promolayer forwards display, click, submission and no-display control events for analysis in GA4. (+0.13) | Google Analytics, Google Tag Manager: Call a site-defined JavaScript function on a game win to dispatch the relevant analytics event. (+0.13) | Promolayer: [Mailchimp setup](https://intercom.help/promolayer/en/articles/15612871-how-to-connect-mailchimp), 2026-11-05; [Klaviyo setup](https://intercom.help/promolayer/en/articles/13191061-how-to-connect-klaviyo), 2026-11-05; [Signup actions and contact lists](https://promolayer.io/en/form-builder/), 2026-11-05; [Shopify feature matrix](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Google Analytics events](https://intercom.help/promolayer/en/articles/13190830-how-to-connect-google-analytics), 2026-11-05; [Webhook delivery](https://intercom.help/promolayer/en/articles/13191005-connecting-external-services-via-webhook), 2026-11-05 · SmashPops: [Coupon data for email providers](https://www.smashpops.com/blog/how-to-send-coupon-codes-using-my-own-email-provider-like-mailchimp-klaviyo-etc/), 2026-11-05; [Connect a subscriber destination](https://www.smashpops.com/blog/how-to-send-your-collected-data-to-your-email-provider-like-mailchimp-klaviyo-etc/), 2026-11-05; [Account integration catalogue](https://www.smashpops.com/integrations), 2026-11-05; [Omnisend coupon properties](https://www.smashpops.com/blog/how-to-send-the-coupon-via-email-using-omnisend/), 2026-11-05; [Shopify App Store](https://apps.shopify.com/smashpops), 2026-11-05; [Game formats and targeting](https://www.smashpops.com/), 2026-11-05; [Game event callbacks](https://www.smashpops.com/blog/how-to-send-an-analytics-event-when-someone-has-played-facebook-pixel-for-instance/), 2026-11-05 |
| Advertising | Not confirmed | Not confirmed | — |
| Marketing tools | Not confirmed | Not confirmed | — |
| Store | Shopify: Send a signup into Shopify’s customer list and add customer tags. Shopify also supplies cart conditions for display targeting. (+0.13) | Shopify: Select Shopify Customers as a signup destination independently of the internal game list. (+0.13) | Promolayer: [Mailchimp setup](https://intercom.help/promolayer/en/articles/15612871-how-to-connect-mailchimp), 2026-11-05; [Klaviyo setup](https://intercom.help/promolayer/en/articles/13191061-how-to-connect-klaviyo), 2026-11-05; [Signup actions and contact lists](https://promolayer.io/en/form-builder/), 2026-11-05; [Shopify feature matrix](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Google Analytics events](https://intercom.help/promolayer/en/articles/13190830-how-to-connect-google-analytics), 2026-11-05; [Webhook delivery](https://intercom.help/promolayer/en/articles/13191005-connecting-external-services-via-webhook), 2026-11-05 · SmashPops: [Coupon data for email providers](https://www.smashpops.com/blog/how-to-send-coupon-codes-using-my-own-email-provider-like-mailchimp-klaviyo-etc/), 2026-11-05; [Connect a subscriber destination](https://www.smashpops.com/blog/how-to-send-your-collected-data-to-your-email-provider-like-mailchimp-klaviyo-etc/), 2026-11-05; [Account integration catalogue](https://www.smashpops.com/integrations), 2026-11-05; [Omnisend coupon properties](https://www.smashpops.com/blog/how-to-send-the-coupon-via-email-using-omnisend/), 2026-11-05; [Shopify App Store](https://apps.shopify.com/smashpops), 2026-11-05; [Game formats and targeting](https://www.smashpops.com/), 2026-11-05; [Game event callbacks](https://www.smashpops.com/blog/how-to-send-an-analytics-event-when-someone-has-played-facebook-pixel-for-instance/), 2026-11-05 |
| Product recommendations | Not confirmed | Not confirmed | — |
| Personalization | Not confirmed | Not confirmed | — |
| Reviews | Not confirmed | Not confirmed | — |
| Content | Not confirmed | Not confirmed | — |
| Custom forms | Not confirmed | Not confirmed | — |
| Data & validation | Not confirmed | Not confirmed | — |
| Spreadsheets | Not confirmed | Not confirmed | — |
| Automation | Shopify Flow: Shopify Flow is listed in the Shopify plan table. Make, Zapier: Receive a webhook in an automation service and route the submitted fields to another destination. The automation service handles the second step. (+0.13) | Shopify Flow: The Shopify listing names Flow as a compatible service. (+0.13) | Promolayer: [Mailchimp setup](https://intercom.help/promolayer/en/articles/15612871-how-to-connect-mailchimp), 2026-11-05; [Klaviyo setup](https://intercom.help/promolayer/en/articles/13191061-how-to-connect-klaviyo), 2026-11-05; [Signup actions and contact lists](https://promolayer.io/en/form-builder/), 2026-11-05; [Shopify feature matrix](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Google Analytics events](https://intercom.help/promolayer/en/articles/13190830-how-to-connect-google-analytics), 2026-11-05; [Webhook delivery](https://intercom.help/promolayer/en/articles/13191005-connecting-external-services-via-webhook), 2026-11-05 · SmashPops: [Coupon data for email providers](https://www.smashpops.com/blog/how-to-send-coupon-codes-using-my-own-email-provider-like-mailchimp-klaviyo-etc/), 2026-11-05; [Connect a subscriber destination](https://www.smashpops.com/blog/how-to-send-your-collected-data-to-your-email-provider-like-mailchimp-klaviyo-etc/), 2026-11-05; [Account integration catalogue](https://www.smashpops.com/integrations), 2026-11-05; [Omnisend coupon properties](https://www.smashpops.com/blog/how-to-send-the-coupon-via-email-using-omnisend/), 2026-11-05; [Shopify App Store](https://apps.shopify.com/smashpops), 2026-11-05; [Game formats and targeting](https://www.smashpops.com/), 2026-11-05; [Game event callbacks](https://www.smashpops.com/blog/how-to-send-an-analytics-event-when-someone-has-played-facebook-pixel-for-instance/), 2026-11-05 |
| Custom connections | Webhooks: A submitted form can send data to a configured callback URL. The Actions panel offers a test send. (+0.25) | Not confirmed | Promolayer: [Mailchimp setup](https://intercom.help/promolayer/en/articles/15612871-how-to-connect-mailchimp), 2026-11-05; [Klaviyo setup](https://intercom.help/promolayer/en/articles/13191061-how-to-connect-klaviyo), 2026-11-05; [Signup actions and contact lists](https://promolayer.io/en/form-builder/), 2026-11-05; [Shopify feature matrix](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Google Analytics events](https://intercom.help/promolayer/en/articles/13190830-how-to-connect-google-analytics), 2026-11-05; [Webhook delivery](https://intercom.help/promolayer/en/articles/13191005-connecting-external-services-via-webhook), 2026-11-05 |
Round score: Promolayer +0.75 (total 24.76), SmashPops +0.75 (total 9.35).
## Round 14: Shopify
Weight: 12.6 points.
A generated 10% wheel prize applied automatically in our test cart. A €72 product fell to €64.80 when added after the spin. The code did not require manual entry. Games can reveal existing Shopify codes or generate new ones. In our storefront test the scratch card revealed the configured test code and refused the same email on a second entry.
| Criterion | Promolayer | SmashPops | Evidence |
| --- | --- | --- | --- |
| Storefront installation | Install the Shopify app for storefront campaigns and Shopify-specific targeting. (+0.39) | A live game also needs the theme app embed. (+0.39) | Promolayer: [Shopify evidence](https://apps.shopify.com/promolayer), 2026-11-05 · SmashPops: [Shopify evidence](https://apps.shopify.com/smashpops), 2026-11-05 |
| Native Shopify app | Promolayer has its own Shopify App Store listing. (+0.39) | SmashPops provides a Shopify installation and game dashboard. (+0.39) | Promolayer: [Shopify evidence](https://apps.shopify.com/promolayer), 2026-11-05 · SmashPops: [Shopify evidence](https://apps.shopify.com/smashpops), 2026-11-05 |
| Built for Shopify | Not confirmed | Not confirmed | — |
| Shopify media assets | Not confirmed | Not confirmed | — |
| Shopify products and variants | Not confirmed | Not confirmed | — |
| Shopify collections | Not confirmed | Not confirmed | — |
| Shopify discount assets | A live wheel generated a unique percentage discount on the Free Shopify plan. (+0.39) | Use existing Shopify codes or configure unique coupons, including percentage, fixed or buy-X-get-Y rewards. (+0.39) | Promolayer: [Shopify evidence](https://intercom.help/promolayer/en/articles/13164735-how-to-set-up-auto-generated-coupons), 2026-11-05 · SmashPops: [Shopify evidence](https://www.smashpops.com/blog/frequently-asked-questions/), 2026-11-05 |
| Shopify metafields and metaobjects | Not confirmed | Not confirmed | — |
| Shopify customer data | Use Shopify customer tags to select an audience. (+0.79) | Not confirmed | Promolayer: [Shopify evidence](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
| Shopify customer synchronization | Choose whether to create a Shopify customer, subscribe them to marketing or skip the Shopify update. The editor also accepts customer tags. (+0.39) | Shopify Customers can be removed independently from the internal player list for a game. (+0.39) | Promolayer: [Shopify evidence](https://promolayer.io/en/form-builder/), 2026-11-05 · SmashPops: [Shopify evidence](https://apps.shopify.com/smashpops), 2026-11-05 |
| Shopify events and triggers | Open a display when the shopper adds a product to the cart. (+0.79) | Not confirmed | Promolayer: [Shopify evidence](https://intercom.help/promolayer/en/articles/13164694-cart-add-trigger-overview-shopify-only), 2026-11-05 |
| Shopify audience and cart targeting | Set conditions on cart items, an empty cart, cart value or customer tags. (+0.79) | Not confirmed | Promolayer: [Shopify evidence](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
| Apply a Shopify discount | The generated wheel code applied automatically in the cart, reducing a €72 item to €64.80. (+0.39) | The reward settings offer automatic application at Shopify checkout. (+0.39) | Promolayer: [Shopify evidence](https://apps.shopify.com/promolayer), 2026-11-05 · SmashPops: [Shopify evidence](https://apps.shopify.com/smashpops), 2026-11-05 |
| Add a Shopify product to cart | Not confirmed | Not confirmed | — |
| Buy now / direct checkout | Not confirmed | Not confirmed | — |
| Shopify Flow | The Shopify-specific plan table lists Shopify Flow / Automation. Its available triggers and actions need separate confirmation. (+0.39) | The Shopify App Store lists Shopify Flow. (+0.39) | Promolayer: [Shopify evidence](https://promolayer.io/en/pricing/shop/), 2026-11-05 · SmashPops: [Shopify evidence](https://apps.shopify.com/smashpops), 2026-11-05 |
Round score: Promolayer +4.72 (total 29.48), SmashPops +2.36 (total 11.71).
## Round 15: Pricing
Weight: 10 points.
Both Shopify offers count displays. For a weekend event forecast the number of repeat invitations along with first views. Compare the entry plans at that figure before paying for experiments or extra workspaces. Shopify plans count popup impressions across the account. At monthly rates Basic covers 15,000 for $25 and adds unbranded display, experiments and follow-up email. Free includes 100 monthly displays. Basic costs $9 for 5,000. A busy game shown repeatedly can consume more displays than the number of people who play.
| Criterion | Promolayer | SmashPops | Evidence |
| --- | --- | --- | --- |
| A small website (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $25 / mo · Basic. At one popup impression on each of 2,000 pageviews, Basic covers the workload. Free fits if targeting limits actual displays to 1,000. (+0.26) | $9 / mo · Basic. At one display per pageview, 2,000 displays fit Basic. (+0.74) | Promolayer: [Shopify monthly plans](https://promolayer.io/en/pricing/shop/), 2026-11-05 · SmashPops: [Shopify monthly pricing](https://apps.shopify.com/smashpops), 2026-11-05 |
| Visitors explore more pages (visitors / mo: 10,000, pageviews / mo: 60,000, website: 1) | $70 / mo · Standard. At one popup impression on each of 60,000 pageviews, Standard covers the month. Fewer displays can reduce the required tier. (+1) | Not confirmed | Promolayer: [Shopify monthly plans](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
| A higher-traffic website (visitors / mo: 50,000, pageviews / mo: 100,000, website: 1) | $70 / mo · Standard. At one popup impression per pageview, 100,000 displays exactly use Standard’s monthly allowance. (+1) | Not confirmed | Promolayer: [Shopify monthly plans](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
| Two websites on one account (visitors / mo: 10,000 total, pageviews / mo: 20,000 total, websites: 2) | Not confirmed | Not confirmed | — |
| Launch popups without vendor branding (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $25 / mo · Basic. Basic removes branding and covers up to 15,000 popup impressions. (+1) | Not confirmed | Promolayer: [Shopify monthly plans](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
| Run a sale or promotion (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $25 / mo · Basic. At 2,000 monthly displays a coupon campaign fits Basic. Free can serve up to 1,000 displays. (+0.26) | $9 / mo · Basic. Basic covers 2,000 displays of a reward campaign. (+0.74) | Promolayer: [Shopify monthly plans](https://promolayer.io/en/pricing/shop/), 2026-11-05 · SmashPops: [Shopify monthly pricing](https://apps.shopify.com/smashpops), 2026-11-05 |
| Improve popup conversion with A/B testing (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $25 / mo · Basic. Basic includes popup A/B testing and room for 2,000 monthly displays. (+1) | Not confirmed | Promolayer: [Shopify monthly plans](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
| Collect data and feedback with surveys, quizzes and forms (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $25 / mo · Basic. Use the two custom fields for a dropdown and a written answer. At 2,000 monthly displays the campaign fits Basic; Free covers 1,000. (+1) | Not confirmed | Promolayer: [Shopify monthly plans](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
| Signup plus an automated welcome email (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1, active contacts: 500, emails / mo: 1,000) | Not confirmed | Not confirmed | — |
| Popups and email marketing in one platform (visitors / mo: 5,000, pageviews / mo: 10,000, website: 1, active contacts: 500, emails / mo: 5,000) | Not confirmed | Not confirmed | — |
Round score: Promolayer +5.53 (total 35.01), SmashPops +1.47 (total 13.18).
## The final score
Choose SmashPops for a series of different games sharing an entry policy. Choose Promolayer for a cart-sensitive reward whose effect the merchant wants to compare with ordinary shopping.
| Round | Promolayer | SmashPops |
| --- | --- | --- |
| Formats & content | 3.86 | 0.64 |
| Forms | 3.88 | 0.97 |
| Surveys | 0 | 0 |
| Gamification | 0.66 | 1.46 |
| Targeting | 5.85 | 3.15 |
| Experiments | 2.1 | 0 |
| Email & SMS | 0 | 0 |
| Team & sites | 3.38 | 0 |
| Developer | 0.75 | 0 |
| Support | 1.8 | 0 |
| Editor & workflow | 0.77 | 0.77 |
| Data & reporting | 0.96 | 1.61 |
| Integrations | 0.75 | 0.75 |
| Shopify | 4.72 | 2.36 |
| Pricing | 5.53 | 1.47 |
| Total | 35.01 | 13.18 |
## What matters most to you?
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Promolayer | SmashPops |
| --- | --- | --- |
| The overall feature set | 35.01 | 13.18 |
| Popups without email marketing | 36.66 | 16.28 |
| Collecting more leads | 34.66 | 16.71 |
| Driving clicks and actions | 38.73 | 16.48 |
| Popups and email marketing in one service | — · Required capability unconfirmed | — · Required capability unconfirmed |
| Running campaigns for my Shopify store | 36.65 | 16.84 |
| A/B testing and measuring results | 35.68 | — · Required capability unconfirmed |
| Creating and editing campaigns with AI | — · Required capability unconfirmed | — · Required capability unconfirmed |
| Collecting data and feedback | 31.68 | — · Required capability unconfirmed |
| Working with a team or managing clients | 65.34 | — · Required capability unconfirmed |
| Connecting AI agents to my workflow | — · Required capability unconfirmed | — · Required capability unconfirmed |
## How the comparison works
These scores are relative to Promolayer and SmashPops in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
1. **Relative scores, not universal ratings.** The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
2. **One shared pool of 100 points.** The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
3. **How features earn points.** If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
4. **How prices earn points.** Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
5. **Which plans count.** Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
6. **How your priorities change the score.** A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.
## See also
- [Alternatives to Promolayer](https://popuppapa.com/alternatives-to-promolayer/index.md): Compare other replacements for Promolayer by the job you want to move.
- [Alternatives to SmashPops](https://popuppapa.com/alternatives-to-smashpops/index.md): See which parts of SmashPops are worth keeping and what it would take to replace them.
- [Shopify popup apps](https://popuppapa.com/shopify-popup-apps/index.md): Read what qualifies as a Shopify integration beyond installing an app.