# Promolayer vs WooHoo – Which Shopify popup test should you run?
Compare Promolayer and WooHoo for Shopify coupons, multi-step signups, no-popup controls and the difference between impression and visitor pricing.
- Page: https://popuppapa.com/promolayer-vs-woohoo/
- Published: 2026-11-05; updated: 2026-11-05
- Promolayer review: https://popuppapa.com/reviews/promolayer/index.md
- WooHoo review: https://popuppapa.com/reviews/woohoo/index.md
## What do you need your website to do next?
A merchant has a 10% welcome wheel and a question about profit. Would people buy at full price if the wheel disappeared? A second version of the wheel answers a different question. It can tell the merchant which design collects more entries while both versions still give margin away.
Promolayer offers a group that sees no popup on Basic. WooHoo let us duplicate a multi-step signup on Free, choose form submissions as the outcome and prepare the two versions separately. Pick the experiment first, then price the volume of people who will be eligible.
## How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded, with the source behind each verdict.
## Round 1: Formats & content
Weight: 9 points.
A wheel can retreat to a teaser after dismissal. A deadline or floating bar gives the store a smaller way to present an offer on a subsequent page. The gallery includes fullscreen campaigns, slide-ins and bars. The editor offers separate desktop and mobile design views and a teaser that can reopen the form.
| Criterion | Promolayer | WooHoo | Evidence |
| --- | --- | --- | --- |
| Message | Not confirmed | Not confirmed | Promolayer: [Message](https://promolayer.io/en/notify-customers/), 2026-11-05 · WooHoo: [Message](https://getwoohoo.com/), 2026-11-05 |
| Flyby / slide-in | (+0.32) | (+0.32) | Promolayer: [Flyby / slide-in](https://promolayer.io/en/slide-in-popup/), 2026-11-05 · WooHoo: [Flyby / slide-in](https://getwoohoo.com/), 2026-11-05 |
| Promo bars | (+0.32) | (+0.32) | Promolayer: [Promo bars](https://promolayer.io/en/pricing/shop/), 2026-11-05 · WooHoo: [Promo bars](https://getwoohoo.com/), 2026-11-05 |
| Teasers | (+0.32) | (+0.32) | Promolayer: [Teasers](https://promolayer.io/en/spin-to-win/), 2026-11-05 · WooHoo: [Teasers](https://getwoohoo.com/), 2026-11-05 |
| Content carousel | Not confirmed | Not confirmed | — |
| Eye-catching | (+0.64) | Not confirmed | Promolayer: [Eye-catching](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Eye-catching](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Eye-catching](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Eye-catching](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
| Countdown | (+0.32) | (+0.32) | Promolayer: [Countdown](https://promolayer.io/en/pricing/shop/), 2026-11-05 · WooHoo: [Countdown](https://getwoohoo.com/), 2026-11-05 |
| Button link | Not confirmed | Not confirmed | — |
| Copy coupon | (+0.64) | Not confirmed | Promolayer: [Copy coupon](https://intercom.help/promolayer/en/articles/13173261-how-to-add-a-static-coupon), 2026-11-05 |
| Dynamic text | Not confirmed | Not confirmed | — |
| Mobile editor | (+0.32) | (+0.32) | Promolayer: [Mobile editor](https://promolayer.io/en/pricing/shop/), 2026-11-05 · WooHoo: [Mobile editor](https://getwoohoo.com/), 2026-11-05 |
Round score: Promolayer +2.89 (total 2.89), WooHoo +1.61 (total 1.61).
## Round 2: Forms
Weight: 12.6 points.
If the email address must be captured before a shopper is asked for a phone number, rebuild those as separate input steps in WooHoo. Promolayer’s two custom fields suit a short preference question alongside contact details. The standard form has space for two custom fields alongside contact details. A dropdown and a text answer fit together on one screen. An email reply or a thank-you view follows submission. Email Capture, Phone Capture and Coupon Reveal are separate steps in the multi-step template. Check which step records consent if a shopper leaves before the reward screen.
| Criterion | Promolayer | WooHoo | Evidence |
| --- | --- | --- | --- |
| Email capture | (+0.16) | (+0.16) | Promolayer: [Email capture](https://promolayer.io/en/form-builder/), 2026-11-05 · WooHoo: [Email capture](https://apps.shopify.com/woohoo), 2026-11-05 |
| SMS capture | Not confirmed | (+0.32) | WooHoo: [SMS capture](https://getwoohoo.com/), 2026-11-05 |
| Phone field | (+0.16) | (+0.16) | Promolayer: [Phone field](https://promolayer.io/en/form-builder/), 2026-11-05 · WooHoo: [Phone field](https://apps.shopify.com/woohoo), 2026-11-05 |
| Single choice | (+0.32) | Not confirmed | Promolayer: [Single choice](https://promolayer.io/en/form-builder/), 2026-11-05 |
| Multiple choice | Not confirmed | Not confirmed | — |
| Free text | (+0.32) | Not confirmed | Promolayer: [Free text](https://promolayer.io/en/form-builder/), 2026-11-05 |
| Consent checkbox | (+0.65) · Consent checkbox: (+0.32) · Privacy terms consent: (+0.32) | Not confirmed | Promolayer: [Consent checkbox](https://promolayer.io/en/targeting-and-segmentation/), 2026-11-05; [Consent checkbox](https://promolayer.io/en/targeting-and-segmentation/), 2026-11-05; [Consent checkbox](https://promolayer.io/en/targeting-and-segmentation/), 2026-11-05; [Consent checkbox](https://promolayer.io/en/targeting-and-segmentation/), 2026-11-05 |
| Hidden fields | Not confirmed | Not confirmed | — |
| Multi-step | No | (+0.32) | Promolayer: [Multi-step](https://promolayer.io/en/form-builder/), 2026-11-05; [Multi-step](https://promolayer.io/en/form-builder/), 2026-11-05; [Multi-step](https://promolayer.io/en/form-builder/), 2026-11-05 · WooHoo: [Multi-step](https://getwoohoo.com/), 2026-11-05; [Multi-step](https://getwoohoo.com/), 2026-11-05; [Multi-step](https://getwoohoo.com/), 2026-11-05 |
| Logic | Not confirmed | (+0.32) | WooHoo: [Logic](https://getwoohoo.com/), 2026-11-05; [Logic](https://getwoohoo.com/), 2026-11-05; [Logic](https://getwoohoo.com/), 2026-11-05; [Logic](https://getwoohoo.com/), 2026-11-05; [Logic](https://getwoohoo.com/), 2026-11-05 |
| Validation | (+0.48) · Validation: (+0.16) · Required fields: (+0.32) | (+0.16) | Promolayer: [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05; [Validation](https://promolayer.io/en/form-builder/), 2026-11-05 · WooHoo: [Validation](https://getwoohoo.com/), 2026-11-05; [Validation](https://getwoohoo.com/), 2026-11-05; [Validation](https://getwoohoo.com/), 2026-11-05; [Validation](https://getwoohoo.com/), 2026-11-05; [Validation](https://getwoohoo.com/), 2026-11-05; [Validation](https://getwoohoo.com/), 2026-11-05; [Validation](https://getwoohoo.com/), 2026-11-05; [Validation](https://getwoohoo.com/), 2026-11-05; [Validation](https://getwoohoo.com/), 2026-11-05; [Validation](https://getwoohoo.com/), 2026-11-05 |
| CAPTCHA | Not confirmed | Not confirmed | — |
| Email double opt-in | Not confirmed | Not confirmed | — |
| Follow-up | (+1.29) · Follow-up: (+0.16) · After signup: (+0.32) · Reward email: (+0.16) · Email automation: (+0.32) · Email sequences: (+0.32) | (+0.32) · Follow-up: (+0.16) · Reward email: (+0.16) | Promolayer: [Follow-up](https://promolayer.io/en/form-builder/), 2026-11-05; [Follow-up](https://promolayer.io/en/form-builder/), 2026-11-05; [Follow-up](https://promolayer.io/en/form-builder/), 2026-11-05; [Follow-up](https://promolayer.io/en/form-builder/), 2026-11-05; [Follow-up](https://promolayer.io/en/form-builder/), 2026-11-05; [Follow-up](https://promolayer.io/en/form-builder/), 2026-11-05; [Follow-up](https://promolayer.io/en/form-builder/), 2026-11-05; [Follow-up](https://promolayer.io/en/form-builder/), 2026-11-05 · WooHoo: [Follow-up](https://apps.shopify.com/woohoo), 2026-11-05; [Follow-up](https://apps.shopify.com/woohoo), 2026-11-05; [Follow-up](https://apps.shopify.com/woohoo), 2026-11-05; [Follow-up](https://apps.shopify.com/woohoo), 2026-11-05; [Follow-up](https://apps.shopify.com/woohoo), 2026-11-05; [Follow-up](https://apps.shopify.com/woohoo), 2026-11-05; [Follow-up](https://apps.shopify.com/woohoo), 2026-11-05; [Follow-up](https://apps.shopify.com/woohoo), 2026-11-05 |
Round score: Promolayer +3.39 (total 6.29), WooHoo +1.78 (total 3.38).
## Round 3: Surveys
Weight: 4.5 points.
Use a dropdown for the reason for a visit and a text field for the shopper’s explanation. Reporting a satisfaction index or assigning a quiz outcome would require more than these two inputs. A product quiz can ask about preferences and lead to a recommendation. Match the questions and result to the merchandise before budgeting for a research survey.
| Criterion | Promolayer | WooHoo | Evidence |
| --- | --- | --- | --- |
| Numeric rating | Not confirmed | Not confirmed | — |
| NPS | Not confirmed | Not confirmed | — |
| Star rating | Not confirmed | Not confirmed | — |
| Emoji rating | Not confirmed | Not confirmed | — |
| Binary rating | Not confirmed | Not confirmed | — |
| Quizzes | Not confirmed | (+1.23) · Quizzes: (+0.41) · Preference quiz: (+0.41) · Product quiz: (+0.41) | WooHoo: [Quizzes](https://getwoohoo.com/), 2026-11-05; [Quizzes](https://getwoohoo.com/), 2026-11-05; [Quizzes](https://getwoohoo.com/), 2026-11-05; [Quizzes](https://getwoohoo.com/), 2026-11-05; [Quizzes](https://getwoohoo.com/), 2026-11-05; [Quizzes](https://getwoohoo.com/), 2026-11-05 |
Round score: Promolayer +0 (total 6.29), WooHoo +1.23 (total 4.61).
## Round 4: Gamification
Weight: 4.5 points.
The wheel assigns odds and an outcome to each slice, including a losing slice. A merchant can distinguish a fixed code created in Shopify from a new discount generated for the winner. The wheel supports weighted prizes. Scratch and gift campaigns offer other ways to reveal an incentive inside the popup workflow.
| Criterion | Promolayer | WooHoo | Evidence |
| --- | --- | --- | --- |
| Spin the wheel | (+0.53) · Spin the wheel: (+0.13) · Prize weights: (+0.13) · Losing slices: (+0.26) | (+0.26) · Spin the wheel: (+0.13) · Prize weights: (+0.13) | Promolayer: [Spin the wheel](https://promolayer.io/en/spin-to-win/), 2026-11-05; [Spin the wheel](https://promolayer.io/en/spin-to-win/), 2026-11-05; [Spin the wheel](https://promolayer.io/en/spin-to-win/), 2026-11-05 · WooHoo: [Spin the wheel](https://getwoohoo.com/), 2026-11-05; [Spin the wheel](https://getwoohoo.com/), 2026-11-05; [Spin the wheel](https://getwoohoo.com/), 2026-11-05 |
| Slot machine | Not confirmed | Not confirmed | — |
| Plinko | Not confirmed | Not confirmed | — |
| Lottery ball | Not confirmed | Not confirmed | — |
| Claw machine | Not confirmed | Not confirmed | — |
| Scratch card | Not confirmed | (+0.26) | WooHoo: [Scratch card](https://getwoohoo.com/), 2026-11-05 |
| Pick a gift | Not confirmed | (+0.26) | WooHoo: [Pick a gift](https://getwoohoo.com/), 2026-11-05 |
| Pick a card | Not confirmed | Not confirmed | — |
| Break the egg | Not confirmed | Not confirmed | — |
| Shake the tree | Not confirmed | Not confirmed | — |
| Memory cards | Not confirmed | Not confirmed | — |
| Treasure hunt | Not confirmed | Not confirmed | — |
| Learn to earn | Not confirmed | Not confirmed | — |
| Seasonal calendar | Not confirmed | Not confirmed | — |
| Daily offers | Not confirmed | Not confirmed | — |
Round score: Promolayer +0.53 (total 6.81), WooHoo +0.79 (total 5.41).
## Round 5: Targeting
Weight: 10.8 points.
A cart addition can trigger a campaign. Item, cart value and customer-tag conditions help reserve the offer for shoppers who qualify. URL rules then narrow where they see it. A merchant can select product, collection, cart and search pages or enter a URL pattern. Timing options include scroll depth, elapsed time, exit intent and inactivity.
| Criterion | Promolayer | WooHoo | Evidence |
| --- | --- | --- | --- |
| Page targeting | (+0.23) | (+0.23) | Promolayer: [Page targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05 · WooHoo: [Page targeting](https://getwoohoo.com/), 2026-11-05 |
| Geo targeting | (+0.45) | Not confirmed | Promolayer: [Geo targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
| Device targeting | (+0.23) | (+0.23) | Promolayer: [Device targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05 · WooHoo: [Device targeting](https://getwoohoo.com/), 2026-11-05 |
| Audience targeting | (+2.25) · Audience targeting: (+0.23) · New/returning visitors: (+0.23) · Referrer targeting: (+0.45) · Cart targeting: (+0.45) · Customer tags: (+0.45) · Login status: (+0.45) | (+0.45) · Audience targeting: (+0.23) · New/returning visitors: (+0.23) | Promolayer: [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Audience targeting](https://promolayer.io/en/pricing/shop/), 2026-11-05 · WooHoo: [Audience targeting](https://getwoohoo.com/), 2026-11-05; [Audience targeting](https://getwoohoo.com/), 2026-11-05; [Audience targeting](https://getwoohoo.com/), 2026-11-05; [Audience targeting](https://getwoohoo.com/), 2026-11-05; [Audience targeting](https://getwoohoo.com/), 2026-11-05; [Audience targeting](https://getwoohoo.com/), 2026-11-05; [Audience targeting](https://getwoohoo.com/), 2026-11-05; [Audience targeting](https://getwoohoo.com/), 2026-11-05; [Audience targeting](https://getwoohoo.com/), 2026-11-05 |
| Behavior triggers | (+1.8) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Inactivity trigger: (+0.23) · Custom event trigger: (+0.45) · Page-load trigger: (+0.23) | (+1.35) · Behavior triggers: (+0.23) · Time delay: (+0.23) · Exit intent: (+0.23) · Scroll trigger: (+0.23) · Inactivity trigger: (+0.23) · Page-load trigger: (+0.23) | Promolayer: [Behavior triggers](https://intercom.help/promolayer/en/articles/13163972-triggers-overview), 2026-11-05; [Behavior triggers](https://intercom.help/promolayer/en/articles/13163972-triggers-overview), 2026-11-05; [Behavior triggers](https://intercom.help/promolayer/en/articles/13163972-triggers-overview), 2026-11-05; [Behavior triggers](https://intercom.help/promolayer/en/articles/13163972-triggers-overview), 2026-11-05; [Behavior triggers](https://intercom.help/promolayer/en/articles/13163972-triggers-overview), 2026-11-05; [Behavior triggers](https://intercom.help/promolayer/en/articles/13163972-triggers-overview), 2026-11-05; [Behavior triggers](https://intercom.help/promolayer/en/articles/13163972-triggers-overview), 2026-11-05; [Behavior triggers](https://intercom.help/promolayer/en/articles/13163972-triggers-overview), 2026-11-05 · WooHoo: [Behavior triggers](https://getwoohoo.com/), 2026-11-05; [Behavior triggers](https://getwoohoo.com/), 2026-11-05; [Behavior triggers](https://getwoohoo.com/), 2026-11-05; [Behavior triggers](https://getwoohoo.com/), 2026-11-05; [Behavior triggers](https://getwoohoo.com/), 2026-11-05; [Behavior triggers](https://getwoohoo.com/), 2026-11-05; [Behavior triggers](https://getwoohoo.com/), 2026-11-05; [Behavior triggers](https://getwoohoo.com/), 2026-11-05 |
| Click trigger | Not confirmed | Not confirmed | — |
| Scheduling | (+0.45) | Not confirmed | Promolayer: [Scheduling](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
| Frequency cap | (+0.23) | (+0.23) | Promolayer: [Frequency cap](https://promolayer.io/en/targeting-and-segmentation/), 2026-11-05 · WooHoo: [Frequency cap](https://getwoohoo.com/), 2026-11-05 |
| Campaign control | (+0.45) | Not confirmed | Promolayer: [Campaign control](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
Round score: Promolayer +6.08 (total 12.89), WooHoo +2.48 (total 7.88).
## Round 6: Experiments
Weight: 6.3 points.
Use a no-display group for the financial value of an offer. Use a duplicated campaign when the merchant has already decided to offer the reward and wants to compare the signup sequence. Basic supports variants and a group that sees no popup. Keep that group when the decision concerns paying for the discount itself. We created a draft experiment on Free by duplicating the control. The challenger has its own coupon codes. A published challenger is required to start collecting results.
| Criterion | Promolayer | WooHoo | Evidence |
| --- | --- | --- | --- |
| A/B testing | (+1.4) · A/B testing: (+0.35) · Popup tests: (+0.35) · No-popup holdout: (+0.7) | (+0.7) · A/B testing: (+0.35) · Popup tests: (+0.35) | Promolayer: [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05; [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05; [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05; [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05; [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05; [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05; [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05; [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05; [A/B testing](https://promolayer.io/en/ab-test/), 2026-11-05 · WooHoo: [A/B testing](https://getwoohoo.com/pricing/), 2026-11-05; [A/B testing](https://getwoohoo.com/pricing/), 2026-11-05; [A/B testing](https://getwoohoo.com/pricing/), 2026-11-05; [A/B testing](https://getwoohoo.com/pricing/), 2026-11-05; [A/B testing](https://getwoohoo.com/pricing/), 2026-11-05; [A/B testing](https://getwoohoo.com/pricing/), 2026-11-05; [A/B testing](https://getwoohoo.com/pricing/), 2026-11-05; [A/B testing](https://getwoohoo.com/pricing/), 2026-11-05; [A/B testing](https://getwoohoo.com/pricing/), 2026-11-05 |
Round score: Promolayer +1.4 (total 14.29), WooHoo +0.7 (total 8.58).
## Round 7: Email & SMS
Weight: 4.5 points.
Paid follow-up can deliver a signup incentive and later messages. Check who owns the welcome email when a connected provider also receives the subscriber. WooHoo lists native email campaigns and offers a reward-email action. Price the actual sending workload separately from the popup visitor allowance.
| Criterion | Promolayer | WooHoo | Evidence |
| --- | --- | --- | --- |
| Email marketing | Not confirmed | (+1.5) | WooHoo: [Email marketing](https://apps.shopify.com/woohoo), 2026-11-05 |
| SMS marketing | Not confirmed | Not confirmed | — |
| Web push | Not confirmed | Not confirmed | — |
Round score: Promolayer +0 (total 14.29), WooHoo +1.5 (total 10.08).
## Round 8: Team & sites
Weight: 4.5 points.
Professional includes two workspaces, while inviting collaborators by email starts on Plus. A second workspace and a separate client login are different purchasing decisions. The Shopify dashboard organizes campaigns for the connected store. A buyer sharing access with an agency should establish site boundaries and publishing rights before onboarding clients.
| Criterion | Promolayer | WooHoo | Evidence |
| --- | --- | --- | --- |
| Workspaces | (+2.25) · Workspaces: (+0.56) · Several sites: (+0.56) · Projects: (+0.56) · Client portfolio: (+0.56) | Not confirmed | Promolayer: [Workspaces](https://promolayer.io/en/workspaces/), 2026-11-05; [Workspaces](https://promolayer.io/en/workspaces/), 2026-11-05; [Workspaces](https://promolayer.io/en/workspaces/), 2026-11-05; [Workspaces](https://promolayer.io/en/workspaces/), 2026-11-05 |
| Team | (+0.56) | Not confirmed | Promolayer: [Team](https://promolayer.io/en/workspaces/), 2026-11-05; [Team](https://promolayer.io/en/workspaces/), 2026-11-05 |
| Roles | (+0.56) | Not confirmed | Promolayer: [Roles](https://promolayer.io/en/workspaces/), 2026-11-05; [Roles](https://promolayer.io/en/workspaces/), 2026-11-05 |
Round score: Promolayer +3.38 (total 17.66), WooHoo +0 (total 10.08).
## Round 9: Developer
Weight: 4.5 points.
A developer can trigger an existing popup from JavaScript and receive form submissions by webhook. Those operations establish storefront control and outbound data delivery. A campaign can send a submission to a webhook URL. WooHoo also advertises a storefront JavaScript interface. Neither establishes account-wide campaign authoring through HTTP.
| Criterion | Promolayer | WooHoo | Evidence |
| --- | --- | --- | --- |
| HTTP API | Not confirmed | Not confirmed | — |
| Browser API | (+0.19) | (+0.19) | Promolayer: [Browser API](https://intercom.help/promolayer/en/articles/13163961-how-to-use-custom-triggers), 2026-11-05 · WooHoo: [Browser API](https://getwoohoo.com/), 2026-11-05 |
| Webhooks | (+0.19) | (+0.19) | Promolayer: [Webhooks](https://intercom.help/promolayer/en/articles/13191005-connecting-external-services-via-webhook), 2026-11-05 · WooHoo: [Webhooks](https://getwoohoo.com/), 2026-11-05 |
| MCP server | Not confirmed | Not confirmed | — |
Round score: Promolayer +0.38 (total 18.04), WooHoo +0.38 (total 10.46).
## Round 10: Support
Weight: 1.8 points.
Email support is listed across the Shopify plans. Live chat starts at Enterprise, so include the support tier in the budget for a time-sensitive launch. The editor provides a chat entry and the pricing page lists email support. Test setup assistance early if an experiment must launch during a short promotion.
| Criterion | Promolayer | WooHoo | Evidence |
| --- | --- | --- | --- |
| Chat support | (+1.8) | Not confirmed | Promolayer: [Chat support](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
Round score: Promolayer +1.8 (total 19.84), WooHoo +0 (total 10.46).
## Round 11: Editor & workflow
Weight: 5.4 points.
A merchant can save a draft and preview it before switching it live. Use a restricted storefront URL for reward testing because the editor preview skips coupon creation. A merchant can save a draft, preview it and prepare a challenger without exposing either to shoppers. Changes to a live variant need coordination with the person reading the results.
| Criterion | Promolayer | WooHoo | Evidence |
| --- | --- | --- | --- |
| Free editor | (+0.39) | (+0.39) | Promolayer: [Free editor](https://promolayer.io/en/pricing/shop/), 2026-11-05 · WooHoo: [Free editor](https://getwoohoo.com/pricing/), 2026-11-05 |
| Campaign drafts | (+0.39) | (+0.39) | Promolayer: [Campaign drafts](https://apps.shopify.com/promolayer), 2026-11-05 · WooHoo: [Campaign drafts](https://apps.shopify.com/woohoo), 2026-11-05 |
| Saved versions | Not confirmed | Not confirmed | — |
| AI popup assistant | Not confirmed | Not confirmed | WooHoo: [AI popup assistant](https://getwoohoo.com/), 2026-11-05; [AI popup assistant](https://getwoohoo.com/), 2026-11-05; [AI popup assistant](https://getwoohoo.com/), 2026-11-05; [AI popup assistant](https://getwoohoo.com/), 2026-11-05 |
Round score: Promolayer +0.77 (total 20.61), WooHoo +0.77 (total 11.23).
## Round 12: Data & reporting
Weight: 4.5 points.
Export contacts from a list to investigate the records behind signup totals. For a coupon promotion, reconcile redeemed codes and discount amounts with the store. The reporting workflow separates subscribers and revenue. Choose the success metric before the split so a version that recruits more addresses can be judged against the business goal.
| Criterion | Promolayer | WooHoo | Evidence |
| --- | --- | --- | --- |
| Field mapping | Not confirmed | Not confirmed | — |
| Lead export | (+0.64) | Not confirmed | Promolayer: [Lead export](https://promolayer.io/en/form-builder/), 2026-11-05 |
| Scheduled reports | Not confirmed | Not confirmed | — |
| Revenue goals | Not confirmed | (+0.64) | WooHoo: [Revenue goals](https://apps.shopify.com/woohoo), 2026-11-05 |
| Team notifications | (+0.64) | Not confirmed | Promolayer: [Team notifications](https://promolayer.io/en/form-builder/), 2026-11-05; [Team notifications](https://promolayer.io/en/form-builder/), 2026-11-05; [Team notifications](https://promolayer.io/en/form-builder/), 2026-11-05 |
Round score: Promolayer +1.29 (total 21.9), WooHoo +0.64 (total 11.87).
## Round 13: Integrations
Weight: 4.5 points.
Choose Shopify customer creation, creation with marketing subscription or no Shopify update. Mailchimp, Klaviyo and the webhook have separate controls in the form actions. The editor offers destinations for Shopify Customers, Mailchimp, Klaviyo, Omnisend, ActiveCampaign and Campaign Monitor. Decide whether WooHoo or the receiving provider sends the prize.
| Criterion | Promolayer | WooHoo | Evidence |
| --- | --- | --- | --- |
| Email | Mailchimp: Connect a Mailchimp account and choose the audience that receives new form submissions. Apply tags for the signup source. Confirm the subscriber’s status before using the tag to start a welcome email. Klaviyo: Authorize Klaviyo with the required keys and choose the subscriber list for the form. Check list membership before relying on a list-triggered welcome flow. (+0.13) | Mailchimp, Klaviyo, Omnisend, Campaign Monitor: Sync subscribers collected by a campaign to the selected email service. The WooHoo editor provides a separate connection for each provider. ActiveCampaign: The campaign editor offers an ActiveCampaign list destination for subscribers. (+0.13) | Promolayer: [Mailchimp setup](https://intercom.help/promolayer/en/articles/15612871-how-to-connect-mailchimp), 2026-11-05; [Klaviyo setup](https://intercom.help/promolayer/en/articles/13191061-how-to-connect-klaviyo), 2026-11-05; [Signup actions and contact lists](https://promolayer.io/en/form-builder/), 2026-11-05; [Shopify feature matrix](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Google Analytics events](https://intercom.help/promolayer/en/articles/13190830-how-to-connect-google-analytics), 2026-11-05; [Webhook delivery](https://intercom.help/promolayer/en/articles/13191005-connecting-external-services-via-webhook), 2026-11-05 · WooHoo: [Shopify App Store](https://apps.shopify.com/woohoo), 2026-11-05; [Popup editor and integrations](https://getwoohoo.com/), 2026-11-05 |
| SMS | Not confirmed | Not confirmed | — |
| CRM | Not confirmed | Not confirmed | — |
| Messaging | Not confirmed | Not confirmed | — |
| Customer lifecycle | Not confirmed | Not confirmed | — |
| Analytics | Google Analytics: Promolayer forwards display, click, submission and no-display control events for analysis in GA4. (+0.25) | Not confirmed | Promolayer: [Mailchimp setup](https://intercom.help/promolayer/en/articles/15612871-how-to-connect-mailchimp), 2026-11-05; [Klaviyo setup](https://intercom.help/promolayer/en/articles/13191061-how-to-connect-klaviyo), 2026-11-05; [Signup actions and contact lists](https://promolayer.io/en/form-builder/), 2026-11-05; [Shopify feature matrix](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Google Analytics events](https://intercom.help/promolayer/en/articles/13190830-how-to-connect-google-analytics), 2026-11-05; [Webhook delivery](https://intercom.help/promolayer/en/articles/13191005-connecting-external-services-via-webhook), 2026-11-05 |
| Advertising | Not confirmed | Not confirmed | — |
| Marketing tools | Not confirmed | Not confirmed | — |
| Store | Shopify: Send a signup into Shopify’s customer list and add customer tags. Shopify also supplies cart conditions for display targeting. (+0.13) | Shopify: Enable Shopify Customers when a signup should join the store’s customer list. (+0.13) | Promolayer: [Mailchimp setup](https://intercom.help/promolayer/en/articles/15612871-how-to-connect-mailchimp), 2026-11-05; [Klaviyo setup](https://intercom.help/promolayer/en/articles/13191061-how-to-connect-klaviyo), 2026-11-05; [Signup actions and contact lists](https://promolayer.io/en/form-builder/), 2026-11-05; [Shopify feature matrix](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Google Analytics events](https://intercom.help/promolayer/en/articles/13190830-how-to-connect-google-analytics), 2026-11-05; [Webhook delivery](https://intercom.help/promolayer/en/articles/13191005-connecting-external-services-via-webhook), 2026-11-05 · WooHoo: [Shopify App Store](https://apps.shopify.com/woohoo), 2026-11-05; [Popup editor and integrations](https://getwoohoo.com/), 2026-11-05 |
| Product recommendations | Not confirmed | Not confirmed | — |
| Personalization | Not confirmed | Not confirmed | — |
| Reviews | Not confirmed | Not confirmed | — |
| Content | Not confirmed | Not confirmed | — |
| Custom forms | Not confirmed | Not confirmed | — |
| Data & validation | Not confirmed | Not confirmed | — |
| Spreadsheets | Not confirmed | Not confirmed | — |
| Automation | Shopify Flow: Shopify Flow is listed in the Shopify plan table. Make, Zapier: Receive a webhook in an automation service and route the submitted fields to another destination. The automation service handles the second step. (+0.13) | Zapier, Make: WooHoo lists both automation services alongside its webhook support. (+0.13) | Promolayer: [Mailchimp setup](https://intercom.help/promolayer/en/articles/15612871-how-to-connect-mailchimp), 2026-11-05; [Klaviyo setup](https://intercom.help/promolayer/en/articles/13191061-how-to-connect-klaviyo), 2026-11-05; [Signup actions and contact lists](https://promolayer.io/en/form-builder/), 2026-11-05; [Shopify feature matrix](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Google Analytics events](https://intercom.help/promolayer/en/articles/13190830-how-to-connect-google-analytics), 2026-11-05; [Webhook delivery](https://intercom.help/promolayer/en/articles/13191005-connecting-external-services-via-webhook), 2026-11-05 · WooHoo: [Shopify App Store](https://apps.shopify.com/woohoo), 2026-11-05; [Popup editor and integrations](https://getwoohoo.com/), 2026-11-05 |
| Custom connections | Webhooks: A submitted form can send data to a configured callback URL. The Actions panel offers a test send. (+0.13) | Webhooks: Send a submission to a chosen URL. (+0.13) | Promolayer: [Mailchimp setup](https://intercom.help/promolayer/en/articles/15612871-how-to-connect-mailchimp), 2026-11-05; [Klaviyo setup](https://intercom.help/promolayer/en/articles/13191061-how-to-connect-klaviyo), 2026-11-05; [Signup actions and contact lists](https://promolayer.io/en/form-builder/), 2026-11-05; [Shopify feature matrix](https://promolayer.io/en/pricing/shop/), 2026-11-05; [Google Analytics events](https://intercom.help/promolayer/en/articles/13190830-how-to-connect-google-analytics), 2026-11-05; [Webhook delivery](https://intercom.help/promolayer/en/articles/13191005-connecting-external-services-via-webhook), 2026-11-05 · WooHoo: [Shopify App Store](https://apps.shopify.com/woohoo), 2026-11-05; [Popup editor and integrations](https://getwoohoo.com/), 2026-11-05 |
Round score: Promolayer +0.75 (total 22.65), WooHoo +0.5 (total 12.37).
## Round 14: Shopify
Weight: 12.6 points.
Promolayer produced a generated code that reduced the test cart total. In WooHoo the duplicate challenger has its own codes. Verify the actual checkout result for each variant before attributing a difference in sales to the design. A generated 10% wheel prize applied automatically in our test cart. A €72 product fell to €64.80 when added after the spin. The code did not require manual entry. The Shopify app supports a theme extension and a customer-list destination. A coupon reveal screen alone does not establish automatic application to the cart.
| Criterion | Promolayer | WooHoo | Evidence |
| --- | --- | --- | --- |
| Storefront installation | Install the Shopify app for storefront campaigns and Shopify-specific targeting. (+0.39) | Enable the WooHoo theme extension for storefront display. (+0.39) | Promolayer: [Shopify evidence](https://apps.shopify.com/promolayer), 2026-11-05 · WooHoo: [Shopify evidence](https://apps.shopify.com/woohoo), 2026-11-05 |
| Native Shopify app | Promolayer has its own Shopify App Store listing. (+0.39) | Manage campaigns from the installed Shopify app. (+0.39) | Promolayer: [Shopify evidence](https://apps.shopify.com/promolayer), 2026-11-05 · WooHoo: [Shopify evidence](https://apps.shopify.com/woohoo), 2026-11-05 |
| Built for Shopify | Not confirmed | Not confirmed | — |
| Shopify media assets | Not confirmed | Not confirmed | — |
| Shopify products and variants | Not confirmed | Not confirmed | — |
| Shopify collections | Not confirmed | Not confirmed | — |
| Shopify discount assets | A live wheel generated a unique percentage discount on the Free Shopify plan. (+0.79) | Not confirmed | Promolayer: [Shopify evidence](https://intercom.help/promolayer/en/articles/13164735-how-to-set-up-auto-generated-coupons), 2026-11-05 |
| Shopify metafields and metaobjects | Not confirmed | Not confirmed | — |
| Shopify customer data | Use Shopify customer tags to select an audience. (+0.79) | Not confirmed | Promolayer: [Shopify evidence](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
| Shopify customer synchronization | Choose whether to create a Shopify customer, subscribe them to marketing or skip the Shopify update. The editor also accepts customer tags. (+0.39) | Shopify Customers is an available form destination. (+0.39) | Promolayer: [Shopify evidence](https://promolayer.io/en/form-builder/), 2026-11-05 · WooHoo: [Shopify evidence](https://apps.shopify.com/woohoo), 2026-11-05 |
| Shopify events and triggers | Open a display when the shopper adds a product to the cart. (+0.79) | Not confirmed | Promolayer: [Shopify evidence](https://intercom.help/promolayer/en/articles/13164694-cart-add-trigger-overview-shopify-only), 2026-11-05 |
| Shopify audience and cart targeting | Set conditions on cart items, an empty cart, cart value or customer tags. (+0.79) | Not confirmed | Promolayer: [Shopify evidence](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
| Apply a Shopify discount | The generated wheel code applied automatically in the cart, reducing a €72 item to €64.80. (+0.79) | Not confirmed | Promolayer: [Shopify evidence](https://apps.shopify.com/promolayer), 2026-11-05 |
| Add a Shopify product to cart | Not confirmed | Not confirmed | — |
| Buy now / direct checkout | Not confirmed | Not confirmed | — |
| Shopify Flow | The Shopify-specific plan table lists Shopify Flow / Automation. Its available triggers and actions need separate confirmation. (+0.79) | Not confirmed | Promolayer: [Shopify evidence](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
Round score: Promolayer +5.91 (total 28.55), WooHoo +1.18 (total 13.55).
## Round 15: Pricing
Weight: 10 points.
Count a shopper who visits four eligible pages and sees the popup twice. In WooHoo that shopper contributes to the visitor allowance. In Promolayer the two appearances use two impressions. Shopify plans count popup impressions across the account. At monthly rates Basic covers 15,000 for $25 and adds unbranded display, experiments and follow-up email. Free includes 500 monthly eligible visitors and A/B testing. Basic is $7.99 for 2,000 visitors on monthly billing. Several pageviews from the same visitor need not mean several visitors.
| Criterion | Promolayer | WooHoo | Evidence |
| --- | --- | --- | --- |
| A small website (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $25 / mo · Basic. At one popup impression on each of 2,000 pageviews, Basic covers the workload. Free fits if targeting limits actual displays to 1,000. (+0.24) | $7.99 / mo · Basic. 1,000 eligible visitors fit Basic. (+0.76) | Promolayer: [Shopify monthly plans](https://promolayer.io/en/pricing/shop/), 2026-11-05 · WooHoo: [Visitor plans](https://getwoohoo.com/pricing/), 2026-11-05 |
| Visitors explore more pages (visitors / mo: 10,000, pageviews / mo: 60,000, website: 1) | $70 / mo · Standard. At one popup impression on each of 60,000 pageviews, Standard covers the month. Fewer displays can reduce the required tier. (+0.18) | $14.99 / mo · Starter. 10,000 visitors fit Starter even at six pages per visit. (+0.82) | Promolayer: [Shopify monthly plans](https://promolayer.io/en/pricing/shop/), 2026-11-05 · WooHoo: [Visitor plans](https://getwoohoo.com/pricing/), 2026-11-05 |
| A higher-traffic website (visitors / mo: 50,000, pageviews / mo: 100,000, website: 1) | $70 / mo · Standard. At one popup impression per pageview, 100,000 displays exactly use Standard’s monthly allowance. (+0.36) | $39.99 / mo · Growth. 50,000 visitors fit Growth. (+0.64) | Promolayer: [Shopify monthly plans](https://promolayer.io/en/pricing/shop/), 2026-11-05 · WooHoo: [Visitor plans](https://getwoohoo.com/pricing/), 2026-11-05 |
| Two websites on one account (visitors / mo: 10,000 total, pageviews / mo: 20,000 total, websites: 2) | Not confirmed | Not confirmed | — |
| Launch popups without vendor branding (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $25 / mo · Basic. Basic removes branding and covers up to 15,000 popup impressions. (+1) | Not confirmed | Promolayer: [Shopify monthly plans](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
| Run a sale or promotion (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $25 / mo · Basic. At 2,000 monthly displays a coupon campaign fits Basic. Free can serve up to 1,000 displays. (+0.24) | $7.99 / mo · Basic. An offer for 1,000 visitors fits Basic. (+0.76) | Promolayer: [Shopify monthly plans](https://promolayer.io/en/pricing/shop/), 2026-11-05 · WooHoo: [Visitor plans](https://getwoohoo.com/pricing/), 2026-11-05 |
| Improve popup conversion with A/B testing (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $25 / mo · Basic. Basic includes popup A/B testing and room for 2,000 monthly displays. (+0.24) | $7.99 / mo · Basic. Basic includes popup split tests for 1,000 visitors. (+0.76) | Promolayer: [Shopify monthly plans](https://promolayer.io/en/pricing/shop/), 2026-11-05 · WooHoo: [Visitor plans](https://getwoohoo.com/pricing/), 2026-11-05 |
| Collect data and feedback with surveys, quizzes and forms (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1) | $25 / mo · Basic. Use the two custom fields for a dropdown and a written answer. At 2,000 monthly displays the campaign fits Basic; Free covers 1,000. (+1) | Not confirmed | Promolayer: [Shopify monthly plans](https://promolayer.io/en/pricing/shop/), 2026-11-05 |
| Signup plus an automated welcome email (visitors / mo: 1,000, pageviews / mo: 2,000, website: 1, active contacts: 500, emails / mo: 1,000) | Not confirmed | Not confirmed | — |
| Popups and email marketing in one platform (visitors / mo: 5,000, pageviews / mo: 10,000, website: 1, active contacts: 500, emails / mo: 5,000) | Not confirmed | Not confirmed | — |
Round score: Promolayer +3.27 (total 31.82), WooHoo +3.73 (total 17.28).
## The final score
Start with WooHoo for a small Shopify store testing the order of email and phone capture. Start with Promolayer when cart eligibility, automatically applying the reward and measuring sales without the popup determine whether the discount should exist.
| Round | Promolayer | WooHoo |
| --- | --- | --- |
| Formats & content | 2.89 | 1.61 |
| Forms | 3.39 | 1.78 |
| Surveys | 0 | 1.23 |
| Gamification | 0.53 | 0.79 |
| Targeting | 6.08 | 2.48 |
| Experiments | 1.4 | 0.7 |
| Email & SMS | 0 | 1.5 |
| Team & sites | 3.38 | 0 |
| Developer | 0.38 | 0.38 |
| Support | 1.8 | 0 |
| Editor & workflow | 0.77 | 0.77 |
| Data & reporting | 1.29 | 0.64 |
| Integrations | 0.75 | 0.5 |
| Shopify | 5.91 | 1.18 |
| Pricing | 3.27 | 3.73 |
| Total | 31.82 | 17.28 |
## What matters most to you?
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Promolayer | WooHoo |
| --- | --- | --- |
| The overall feature set | 31.82 | 17.28 |
| Popups without email marketing | 30.5 | 20.66 |
| Collecting more leads | 32.57 | 17.19 |
| Driving clicks and actions | 36.28 | 16.77 |
| Popups and email marketing in one service | — · Required capability unconfirmed | 25.1 |
| Running campaigns for my Shopify store | 41.71 | 12.09 |
| A/B testing and measuring results | 27.21 | 14.07 |
| Creating and editing campaigns with AI | — · Required capability unconfirmed | — · Required capability unconfirmed |
| Collecting data and feedback | 24.17 | 17.47 |
| Working with a team or managing clients | 65.34 | — · Required capability unconfirmed |
| Connecting AI agents to my workflow | — · Required capability unconfirmed | — · Required capability unconfirmed |
## How the comparison works
These scores are relative to Promolayer and WooHoo in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
1. **Relative scores, not universal ratings.** The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
2. **One shared pool of 100 points.** The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
3. **How features earn points.** If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
4. **How prices earn points.** Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
5. **Which plans count.** Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
6. **How your priorities change the score.** A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.
## See also
- [Alternatives to Promolayer](https://popuppapa.com/alternatives-to-promolayer/index.md): Compare other replacements for Promolayer by the job you want to move.
- [Alternatives to WooHoo](https://popuppapa.com/alternatives-to-woohoo/index.md): See which parts of WooHoo are worth keeping and what it would take to replace them.
- [Shopify popup apps](https://popuppapa.com/best-shopify-popup-apps/index.md): Compare Shopify-specific actions and discount handling across the wider field.