Sites building email lists with popups, forms and native email campaigns. Pro includes one site and 1,000 stored contacts; additional sites need separate subscriptions.
- Who is this app for?
- Sites building email lists with popups, forms and native email campaigns. Pro includes one site and 1,000 stored contacts; additional sites need separate subscriptions.
- Main advantage
- Pro combines popup tests, targeting and native email sending in one subscription.
- Main limitation
- Contact storage is limited to 1,000 at the base price. Additional sites each require Pro.
Pricing and plans
New subscriptions have one Pro plan: $25 monthly or $19 per month billed $228 annually. Both include one site, 1,000 stored contacts and unlimited native email sends. Pro is priced per site with contact-storage tiers. Native email sends are unlimited; the 50,000-pageview allowance is specifically for social-proof popups.
New subscriptions offer a 14-day trial with a payment card. The account announces that legacy Free ends November 9, 2026; existing paid customers retain their plan and price. Social-proof popups have a separate 50,000-pageview allowance.
| Plan | Price & limits | What changes |
|---|---|---|
| Pro annual | $19.00/mo1 site · 1,000 stored contacts | $228 billed yearly · Unlimited native email sends |
| Pro monthlyPapa pick | $25.00/mo1 site · 1,000 stored contacts | Unlimited native email sends · A/B testing · No branding |
Features and plan access
Build popups, inline forms, welcome mats, scroll boxes and smart bars. The editor includes entrance animations, a reopening tab, exit-intent and timed triggers, frequency controls and display rules.
Current Pro includes A/B tests, advanced targeting, welcome emails, broadcasts and webhooks. The saved test campaign remained a draft; availability in the legacy free editor does not establish free publishing rights after its announced closure.
| Feature | Scope and plan |
|---|---|
| A/B testing | Pro includes A/B testing. Pro |
| Follow-up | Pro includes welcome emails within its sending allowance. Pro |
| Countdown | Add a countdown element to a popup. Pro; legacy Free access ends November 9 |
| Page targeting | Include or exclude campaigns using URL and page rules. Pro |
| Geo targeting | Use the Location display rule to select visitors geographically. Pro |
| Device targeting | Use device rules to control campaign visibility. Pro |
| Behavior triggers | Use exit intent or a timer; Smart Mode can choose visibility settings automatically. Time delay · Exit intentPro |
| Email marketing | Send email broadcasts to your subscribers from BDOW. Check the sending allowance for your plan. Pro |
| Click trigger | Choose Click Trigger Popup to open a popup from a link click. Pro |
| Webhooks | Pro includes webhook integrations. Pro |
Formats & content
A standalone message without a form or action button is not confirmed, so Announcements is not credited. Choose Add a Call to Action instead of Collect Emails to show a message that links to a URL or downloadable file. This does not require an email collection form.
CTA campaigns link visitors to a destination without an email signup. Smart bars and scroll boxes provide additional promotion formats; a standalone message with no form or action remains unconfirmed.
| Feature | How it works in BDOW! |
|---|---|
| Flyby / slide-in | Use Scroll Box to show a campaign at the bottom edge of a page.+1.11 |
| Promo bars | Use Smart Bar to show a bar at the top of a page.+1.11 |
| Teasers | Include a tab that opens the form when clicked.+1.11 |
| Eye-catching | Choose an entrance animation for the campaign.+0.56 |
| Countdown | Add a countdown element to a popup.+1.11 |
| Total | 5 / 105 unearned points — Message (1.12) · Content carousel (1.11) · Dynamic text (1.11) |
Forms
BDOW!’s form controls include email capture, single choice, multiple choice, free text, and consent checkbox. Pro includes welcome emails within its sending allowance. Make a form field required before submission. The useful distinction is between collecting a contact and qualifying it: extra questions, consent and the next step after submission shape the signup flow. Phone-number collection and permission to send marketing messages are separate requirements.
| Feature | How it works in BDOW! |
|---|---|
| Email capture | Collect email addresses through signup forms and pass new contacts to the connected mailing list.+1 |
| Single choice | Add a dropdown or radio group for a single answer.+1 |
| Multiple choice | Add a checkbox group with editable options, labels and stored variable names.+1 |
| Free text | Add text inputs to collect visitor information beyond email.+1 |
| Consent checkbox | Add consent checkboxes, including a dedicated GDPR opt-in element.+0.5 |
| Hidden fields | Add hidden fields to carry extra values with the submission.+1 |
| Validation | Make a form field required before submission.+0.2 |
| Follow-up | Pro includes welcome emails within its sending allowance.+0.26 |
| Total | 5.96 / 148.04 unearned points — SMS capture (1) · Phone field (1) · Multi-step (1) |
Surveys
BDOW! has no confirmed capabilities in this section in the current review. Choose the response format around the question you want to answer. A recommendation score, a satisfaction rating and a quiz outcome serve different purposes; support for one does not imply the others or an automatic report.
| Feature | How it works in BDOW! |
|---|---|
| Total | 0 / 55 unearned points — Numeric rating (0.84) · NPS (0.84) · Star rating (0.83) |
Gamification
BDOW! has no confirmed capabilities in this section in the current review. The game is the way an offer is revealed; prize configuration and the signup flow determine what the visitor actually receives. Compare the available formats, reward controls and repeat-play rules before choosing a mechanic for a promotion.
| Feature | How it works in BDOW! |
|---|---|
| Total | 0 / 55 unearned points — Three confirmed game formatsA full score requires three confirmed game formats. One earns 3 points; two earn 4. |
Targeting
BDOW!’s audience and display controls include page targeting, geo targeting, device targeting, behavior triggers, and click trigger. Use exit intent or a timer; Smart Mode can choose visibility settings automatically. Set the interval since the visitor last saw a popup, from minutes to years; control repeat display to subscribers and opted-out visitors.
| Feature | How it works in BDOW! |
|---|---|
| Page targeting | Include or exclude campaigns using URL and page rules.+1.34 |
| Geo targeting | Use the Location display rule to select visitors geographically.+1.34 |
| Device targeting | Use device rules to control campaign visibility.+1.34 |
| Behavior triggers | Use exit intent or a timer; Smart Mode can choose visibility settings automatically.Time delay · Exit intent+0.51 |
| Click trigger | Choose Click Trigger Popup to open a popup from a link click.+1.33 |
| Scheduling | Use a Date display rule to limit when the campaign appears.+1.33 |
| Frequency cap | Set the interval since the visitor last saw a popup, from minutes to years; control repeat display to subscribers and opted-out visitors.+1.33 |
| Total | 8.52 / 123.48 unearned points — Audience targeting (1.33) · Campaign control (1.33) · Scroll trigger (0.17) · Inactivity trigger (0.17) · Hover trigger (0.16) · Custom event trigger (0.16) · Page-load trigger (0.16) |
Experiments
BDOW!’s testing tools include A/B testing. Pro includes A/B testing. Popup testing, email testing and automation experiments are separate capabilities. A useful comparison also considers traffic allocation, how a winner is selected and whether a no-popup control is available to measure the effect of showing a campaign at all.
| Feature | How it works in BDOW! |
|---|---|
| A/B testing | Pro includes A/B testing.+1.56 |
| Total | 1.56 / 75.44 unearned points — Workflow tests (0.78) · Traffic split (0.78) · No-popup holdout (0.78) · Automatic winner (0.78) · Email or SMS campaign tests (0.78) · Email tests (0.77) · SMS tests (0.77) |
Email & SMS
BDOW!’s messaging channels include email marketing. Send email broadcasts to your subscribers from BDOW. Check the sending allowance for your plan. Capturing an address in a popup and sending a marketing campaign are separate jobs. Compare native sending channels, automation and their allowances independently from the popup subscription; an integration with a mailing platform does not include that platform’s sending service.
| Feature | How it works in BDOW! |
|---|---|
| Email marketing | Send email broadcasts to your subscribers from BDOW. Check the sending allowance for your plan.+4 |
| Total | 4 / 51 unearned points — SMS marketing (0.5) · Web push (0.5) |
Team & sites
Manage sites independently, with separate Pro subscriptions for additional sites. The documented User and Admin permissions distinguish campaign work from billing and user management. Assign access per site and reserve administrative permissions for people who manage billing and colleagues. Separate access to the account from permission to change or publish campaigns. For a team managing several sites, the useful questions are which sites each person can work on, who controls billing and whether each site needs its own subscription.
| Feature | How it works in BDOW! |
|---|---|
| Workspaces | Manage multiple sites from the account; each additional site needs a separate Pro subscription.+0.84 |
| Team | Invite people to individual sites with their own logins. Access is granted separately for each site.+0.84 |
| Roles | Users can edit campaigns and view statistics. Admins additionally control billing and user access.+1.66 |
| Total | 3.34 / 51.66 unearned points — Projects (0.42) · Client portfolio (0.41) · Activity history (0.83) |
Developer
BDOW!’s developer interfaces include webhooks. Pro includes webhook integrations. The scope of each interface matters more than the API label. Opening an existing popup, sending a submitted form to an endpoint and creating or publishing campaigns are different operations. Agent access depends on those operations and the permissions exposed.
| Feature | How it works in BDOW! |
|---|---|
| Webhooks | Pro includes webhook integrations.+1.25 |
| Total | 1.25 / 53.75 unearned points — HTTP API (1.25) · Browser API (1.25) · MCP server (1.25) |
Support
Live chat is available to paid users. The free account displays an upgrade requirement for real-time support. Consider the support channel alongside the work you expect help with. Access to chat does not by itself promise round-the-clock coverage, a response deadline or someone to build your campaigns. Those service commitments need to be distinguished from ordinary product assistance.
| Feature | How it works in BDOW! |
|---|---|
| Chat support | Paid accounts have access to live chat support.+2 |
| Total | 2 / 2 |
Editor & workflow
BDOW!’s editing tools include campaign drafts. Save a campaign as an unpublished draft before publishing. Editing, saving a draft and activating a campaign are separate stages of the workflow. Consider how changes are prepared and reviewed before visitors see them. An AI writing assistant also has a narrower role than an assistant that can change layout or targeting.
| Feature | How it works in BDOW! |
|---|---|
| Campaign drafts | Save a campaign as an unpublished draft before publishing.+1.5 |
| Total | 1.5 / 64.5 unearned points — Free editor (1.5) · Saved versions (1.5) · AI popup assistant (1.5) |
Data & reporting
BDOW! has no confirmed capabilities in this section in the current review. Use the reporting workflow to connect captured responses with the decisions you need to make. Downloading leads, scheduling reports and attributing revenue are different capabilities; a contact export alone does not establish an analytics dashboard or revenue measurement.
| Feature | How it works in BDOW! |
|---|---|
| Total | 0 / 55 unearned points — Field mapping (1) · Lead export (1) · Scheduled reports (1) |
Integrations
Email delivery can use a site-wide destination with campaign-specific overrides. Zapier and webhooks support other workflows, while FormSync shares submissions with a provider-hosted form. Tracking pixels and Google Analytics 4 measure campaigns; they are not a native CRM or spreadsheet sync. Shopify connectivity is not credited as ready while the guide says it is being updated.
The current plan guide includes email integrations and webhooks in paid Pro / Plus features. It says Shopify integrations are being updated, so Shopify is not credited as currently ready. Our integration guide explains the connection types and workflows.
| Connection | Services and data |
|---|---|
| MailerLite · ActiveCampaign · Constant Contact · Flodesk · Mailchimp · Kit · Klaviyo · GetResponse · VerticalResponseSet a site-wide destination, then override it for individual campaigns where needed. The plan guide places email integrations in paid Pro / Plus features.+1.25 | |
| Analytics | Tracking pixels · Google Analytics 4Add campaign tracking scripts; this is not an automatic spreadsheet or CRM sync.+1.25 |
| Custom forms | FormSyncShare submissions with a form hosted by your email provider.+1.25 |
| Automation | Zapier · WebhooksSend new subscription data to other tools.+1.25 |
| Total | 5 / 5 |
Shopify
Shopify-specific capabilities for BDOW! are not confirmed in this review. Installation, customer data, discounts and cart actions are separate capabilities. A Shopify listing alone does not establish support for all of them, and features supplied by a separate app need to be considered with that app’s access and pricing.
| Capability | How it works in BDOW! |
|---|---|
| Storefront installation | The provider lists the Shopify integration as being updated.— |
| Native app | — |
| Built for Shopify | — |
| Media assets | — |
| Products and variants | — |
| Collections | — |
| Discounts | — |
| Metafields and metaobjects | — |
| Customer data | — |
| Customer synchronization | — |
| Events and triggers | — |
| Audience and cart targeting | — |
| Apply a discount | — |
| Add to cart | — |
| Buy now / direct checkout | — |
| Shopify Flow | — |
| Total | 0 / 1414 unearned points — Storefront installation (0.88) · Native Shopify app (0.88) · Built for Shopify (0.88) |
Capability score
The capability score brings together the confirmed features in the sections above, excluding pricing. Each metric belongs to one section, and a feature’s score includes its subfeatures. The breakdown shows how much each area contributes and where points remain unearned. It measures feature coverage, rather than conversion performance or value for money.
- Total
- 38.13 / 100
What one display or signup could cost
At $25.00 per month, the selected plan allocates $0.025 per display and $1.25 per signup across 1,000 displays and 20 valid email signups. The table rounds to cents. The 2% signup rate is an assumption, not measured performance or a vendor charge per event.
The capacity check assumes one site and 250 billable contacts. Billing is based on stored contacts; separate social-proof pageview allowance, which is distinct from the actual outcomes used here. For form-free announcements, compare displays rather than signups. Taxes, separately billed services and customer discounts are excluded.
| Outcome | Calculation | Estimated cost |
|---|---|---|
| One display | $25.00 ÷ 1,000 | $0.03 |
| 1,000 displays | $25.00 ÷ 1,000 × 1,000 | $25.00 |
| One signup | $25.00 ÷ 20 | $1.25 |
BDOW! alternatives: which should you choose?
Sites building email lists with popups, forms and native email campaigns. Pro includes one site and 1,000 stored contacts; additional sites need separate subscriptions. Contact storage is limited to 1,000 at the base price. Additional sites each require Pro.
About this review
Popup Papa compares published pricing, product documentation and help articles. This is a documentation-based review, not a hands-on performance test. Dates beside sources indicate when the corresponding evidence was checked; publication does not imply that every source was rechecked that day.
“Documented” means the provider describes the capability. A named plan is shown only where we recorded tier evidence. “Not confirmed” means the evidence is insufficient, not that the feature is absent. Paid add-ons and higher-tier restrictions are stated separately. Conflicting billing information prevents a unit-cost estimate.
Recommendations are editorial judgments about fit and cost. Sources are linked next to the claims they support, and every calculation uses the assumptions above.