# BDOW!: pricing, features and plan guide
Sites building email lists with popups, forms and native email campaigns. Pro includes one site and 1,000 stored contacts; additional sites need separate subscriptions.
- Page: https://popuppapa.com/reviews/bdow/
- Published: 2026-10-01; updated: 2026-10-22
- Official website: https://bdow.com/
- **Who is this app for?** Sites building email lists with popups, forms and native email campaigns. Pro includes one site and 1,000 stored contacts; additional sites need separate subscriptions.
- **Main advantage:** Pro combines popup tests, targeting and native email sending in one subscription.
- **Main limitation:** Contact storage is limited to 1,000 at the base price. Additional sites each require Pro.
## Pricing and plans
New subscriptions have one Pro plan: $25 monthly or $19 per month billed $228 annually. Both include one site, 1,000 stored contacts and unlimited native email sends. Pro is priced per site with contact-storage tiers. Native email sends are unlimited; the 50,000-pageview allowance is specifically for social-proof popups.
New subscriptions offer a 14-day trial with a payment card. The account announces that legacy Free ends November 9, 2026; existing paid customers retain their plan and price. Social-proof popups have a separate 50,000-pageview allowance.
**Why Pro monthly is a Papa pick:** Monthly Pro includes the same tools as annual Pro without an annual commitment. More contact storage and additional sites cost extra.
| Plan | Price | Limits | What changes |
| --- | --- | --- | --- |
| Pro annual | $19.00/mo | 1 site · 1,000 stored contacts | $228 billed yearly · Unlimited native email sends |
| Pro monthly (Papa pick) | $25.00/mo | 1 site · 1,000 stored contacts | Unlimited native email sends · A/B testing · No branding |
Sources:
- [Current Pro pricing](https://app.bdow.com/pricing), checked 2026-10-22
## Features and plan access
Build popups, inline forms, welcome mats, scroll boxes and smart bars. The editor includes entrance animations, a reopening tab, exit-intent and timed triggers, frequency controls and display rules.
Current Pro includes A/B tests, advanced targeting, welcome emails, broadcasts and webhooks. The saved test campaign remained a draft; availability in the legacy free editor does not establish free publishing rights after its announced closure.
| Feature | How it works | Subfeatures | Plan | Evidence |
| --- | --- | --- | --- | --- |
| A/B testing | Pro includes A/B testing. | | Pro | [Pricing](https://app.bdow.com/pricing), checked 2026-10-22 |
| Follow-up | Pro includes welcome emails within its sending allowance. | | Pro | [Pricing](https://app.bdow.com/pricing), checked 2026-10-22 |
| Countdown | Add a countdown element to a popup. | | Pro; legacy Free access ends November 9 | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Page targeting | Include or exclude campaigns using URL and page rules. | | Pro | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Geo targeting | Use the Location display rule to select visitors geographically. | | Pro | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Device targeting | Use device rules to control campaign visibility. | | Pro | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Behavior triggers | Use exit intent or a timer; Smart Mode can choose visibility settings automatically. | Time delay · Exit intent | Pro | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Email marketing | Send email broadcasts to your subscribers from BDOW. Check the sending allowance for your plan. | | Pro | [Pricing](https://app.bdow.com/pricing), checked 2026-10-22 |
| Click trigger | Choose Click Trigger Popup to open a popup from a link click. | | Pro | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Webhooks | Pro includes webhook integrations. | | Pro | [Pricing](https://app.bdow.com/pricing), checked 2026-10-22 |
Sources:
- [Current Pro pricing](https://app.bdow.com/pricing), checked 2026-10-22
## Formats & content
A standalone message without a form or action button is not confirmed, so Announcements is not credited. Choose Add a Call to Action instead of Collect Emails to show a message that links to a URL or downloadable file. This does not require an email collection form.
CTA campaigns link visitors to a destination without an email signup. Smart bars and scroll boxes provide additional promotion formats; a standalone message with no form or action remains unconfirmed.
| Feature | How it works in BDOW! | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Flyby / slide-in (+1.11) | Use Scroll Box to show a campaign at the bottom edge of a page. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Promo bars (+1.11) | Use Smart Bar to show a bar at the top of a page. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Teasers (+1.11) | Include a tab that opens the form when clicked. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Eye-catching (+0.56) | Choose an entrance animation for the campaign. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Countdown (+1.11) | Add a countdown element to a popup. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
5 / 10 points · 5 points unearned. Message (1.12) · Content carousel (1.11) · Dynamic text (1.11).
Sources:
- [app.bdow.com](https://app.bdow.com/), checked 2026-10-22
## Forms
BDOW!’s form controls include email capture, single choice, multiple choice, free text, and consent checkbox. Pro includes welcome emails within its sending allowance. Make a form field required before submission. The useful distinction is between collecting a contact and qualifying it: extra questions, consent and the next step after submission shape the signup flow. Phone-number collection and permission to send marketing messages are separate requirements.
| Feature | How it works in BDOW! | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Email capture (+1) | Collect email addresses through signup forms and pass new contacts to the connected mailing list. | | [Integrations](https://help.bdow.com/en/collections/7060872-integrations), checked 2026-10-05 |
| Single choice (+1) | Add a dropdown or radio group for a single answer. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Multiple choice (+1) | Add a checkbox group with editable options, labels and stored variable names. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Free text (+1) | Add text inputs to collect visitor information beyond email. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Consent checkbox (+0.5) | Add consent checkboxes, including a dedicated GDPR opt-in element. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Hidden fields (+1) | Add hidden fields to carry extra values with the submission. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Validation (+0.2) | Make a form field required before submission. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Follow-up (+0.26) | Pro includes welcome emails within its sending allowance. | | [Pricing](https://app.bdow.com/pricing), checked 2026-10-22 |
5.96 / 14 points · 8.04 points unearned. SMS capture (1) · Phone field (1) · Multi-step (1).
Sources:
- [Integrations](https://help.bdow.com/en/collections/7060872-integrations), checked 2026-10-05
- [app.bdow.com](https://app.bdow.com/), checked 2026-10-22
- [Pricing](https://app.bdow.com/pricing), checked 2026-10-22
## Surveys
BDOW! has no confirmed capabilities in this section in the current review. Choose the response format around the question you want to answer. A recommendation score, a satisfaction rating and a quiz outcome serve different purposes; support for one does not imply the others or an automatic report.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. Numeric rating (0.84) · NPS (0.84) · Star rating (0.83).
## Gamification
BDOW! has no confirmed capabilities in this section in the current review. The game is the way an offer is revealed; prize configuration and the signup flow determine what the visitor actually receives. Compare the available formats, reward controls and repeat-play rules before choosing a mechanic for a promotion.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. Three confirmed game formats. A full score requires three confirmed game formats. One earns 3 points; two earn 4.
## Targeting
BDOW!’s audience and display controls include page targeting, geo targeting, device targeting, behavior triggers, and click trigger. Use exit intent or a timer; Smart Mode can choose visibility settings automatically. Set the interval since the visitor last saw a popup, from minutes to years; control repeat display to subscribers and opted-out visitors.
| Feature | How it works in BDOW! | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Page targeting (+1.34) | Include or exclude campaigns using URL and page rules. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Geo targeting (+1.34) | Use the Location display rule to select visitors geographically. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Device targeting (+1.34) | Use device rules to control campaign visibility. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Behavior triggers (+0.51) | Use exit intent or a timer; Smart Mode can choose visibility settings automatically. | Time delay · Exit intent | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Click trigger (+1.33) | Choose Click Trigger Popup to open a popup from a link click. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Scheduling (+1.33) | Use a Date display rule to limit when the campaign appears. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
| Frequency cap (+1.33) | Set the interval since the visitor last saw a popup, from minutes to years; control repeat display to subscribers and opted-out visitors. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
8.52 / 12 points · 3.48 points unearned. Audience targeting (1.33) · Campaign control (1.33) · Scroll trigger (0.17) · Inactivity trigger (0.17) · Hover trigger (0.16) · Custom event trigger (0.16) · Page-load trigger (0.16).
Sources:
- [app.bdow.com](https://app.bdow.com/), checked 2026-10-22
## Experiments
BDOW!’s testing tools include A/B testing. Pro includes A/B testing. Popup testing, email testing and automation experiments are separate capabilities. A useful comparison also considers traffic allocation, how a winner is selected and whether a no-popup control is available to measure the effect of showing a campaign at all.
| Feature | How it works in BDOW! | Subfeatures | Evidence |
| --- | --- | --- | --- |
| A/B testing (+1.56) | Pro includes A/B testing. | | [Pricing](https://app.bdow.com/pricing), checked 2026-10-22 |
1.56 / 7 points · 5.44 points unearned. Workflow tests (0.78) · Traffic split (0.78) · No-popup holdout (0.78) · Automatic winner (0.78) · Email or SMS campaign tests (0.78) · Email tests (0.77) · SMS tests (0.77).
Sources:
- [Pricing](https://app.bdow.com/pricing), checked 2026-10-22
## Email & SMS
BDOW!’s messaging channels include email marketing. Send email broadcasts to your subscribers from BDOW. Check the sending allowance for your plan. Capturing an address in a popup and sending a marketing campaign are separate jobs. Compare native sending channels, automation and their allowances independently from the popup subscription; an integration with a mailing platform does not include that platform’s sending service.
| Feature | How it works in BDOW! | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Email marketing (+4) | Send email broadcasts to your subscribers from BDOW. Check the sending allowance for your plan. | | [Pricing](https://app.bdow.com/pricing), checked 2026-10-22 |
4 / 5 points · 1 points unearned. SMS marketing (0.5) · Web push (0.5).
Sources:
- [Pricing](https://app.bdow.com/pricing), checked 2026-10-22
## Team & sites
Manage sites independently, with separate Pro subscriptions for additional sites. The documented User and Admin permissions distinguish campaign work from billing and user management. Assign access per site and reserve administrative permissions for people who manage billing and colleagues. Separate access to the account from permission to change or publish campaigns. For a team managing several sites, the useful questions are which sites each person can work on, who controls billing and whether each site needs its own subscription.
| Feature | How it works in BDOW! | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Workspaces (+0.84) | Manage multiple sites from the account; each additional site needs a separate Pro subscription. | | [Pricing](https://app.bdow.com/pricing), checked 2026-10-22 |
| Team (+0.84) | Invite people to individual sites with their own logins. Access is granted separately for each site. | | [Adding users to your bdow siteid](https://help.bdow.com/en/articles/9233367-adding-users-to-your-bdow-siteid), checked 2026-09-29 |
| Roles (+1.66) | Users can edit campaigns and view statistics. Admins additionally control billing and user access. | | [Adding users to your bdow siteid](https://help.bdow.com/en/articles/9233367-adding-users-to-your-bdow-siteid), checked 2026-09-29 |
3.34 / 5 points · 1.66 points unearned. Projects (0.42) · Client portfolio (0.41) · Activity history (0.83).
Sources:
- [Pricing](https://app.bdow.com/pricing), checked 2026-10-22
- [Adding users to your bdow siteid](https://help.bdow.com/en/articles/9233367-adding-users-to-your-bdow-siteid), checked 2026-09-29
## Developer
BDOW!’s developer interfaces include webhooks. Pro includes webhook integrations. The scope of each interface matters more than the API label. Opening an existing popup, sending a submitted form to an endpoint and creating or publishing campaigns are different operations. Agent access depends on those operations and the permissions exposed.
| Feature | How it works in BDOW! | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Webhooks (+1.25) | Pro includes webhook integrations. | | [Pricing](https://app.bdow.com/pricing), checked 2026-10-22 |
1.25 / 5 points · 3.75 points unearned. HTTP API (1.25) · Browser API (1.25) · MCP server (1.25).
Sources:
- [Pricing](https://app.bdow.com/pricing), checked 2026-10-22
## Support
Live chat is available to paid users. The free account displays an upgrade requirement for real-time support. Consider the support channel alongside the work you expect help with. Access to chat does not by itself promise round-the-clock coverage, a response deadline or someone to build your campaigns. Those service commitments need to be distinguished from ordinary product assistance.
| Feature | How it works in BDOW! | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Chat support (+2) | Paid accounts have access to live chat support. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
2 / 2 points · 0 points unearned. All available points earned in this section.
Sources:
- [app.bdow.com](https://app.bdow.com/), checked 2026-10-22
## Editor & workflow
BDOW!’s editing tools include campaign drafts. Save a campaign as an unpublished draft before publishing. Editing, saving a draft and activating a campaign are separate stages of the workflow. Consider how changes are prepared and reviewed before visitors see them. An AI writing assistant also has a narrower role than an assistant that can change layout or targeting.
| Feature | How it works in BDOW! | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Campaign drafts (+1.5) | Save a campaign as an unpublished draft before publishing. | | [app.bdow.com](https://app.bdow.com/), checked 2026-10-22 |
1.5 / 6 points · 4.5 points unearned. Free editor (1.5) · Saved versions (1.5) · AI popup assistant (1.5).
Sources:
- [app.bdow.com](https://app.bdow.com/), checked 2026-10-22
## Data & reporting
BDOW! has no confirmed capabilities in this section in the current review. Use the reporting workflow to connect captured responses with the decisions you need to make. Downloading leads, scheduling reports and attributing revenue are different capabilities; a contact export alone does not establish an analytics dashboard or revenue measurement.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. Field mapping (1) · Lead export (1) · Scheduled reports (1).
## Integrations
Email delivery can use a site-wide destination with campaign-specific overrides. Zapier and webhooks support other workflows, while FormSync shares submissions with a provider-hosted form. Tracking pixels and Google Analytics 4 measure campaigns; they are not a native CRM or spreadsheet sync. Shopify connectivity is not credited as ready while the guide says it is being updated.
The current plan guide includes email integrations and webhooks in paid Pro / Plus features. It says Shopify integrations are being updated, so Shopify is not credited as currently ready.
Our [integration guide](https://popuppapa.com/popup-integrations/index.md) explains the connection types and workflows.
| Connection | Services | Data |
| --- | --- | --- |
| Email (+1.25) | MailerLite · ActiveCampaign · Constant Contact · Flodesk · Mailchimp · Kit · Klaviyo · GetResponse · VerticalResponse | Set a site-wide destination, then override it for individual campaigns where needed. The plan guide places email integrations in paid Pro / Plus features. |
| Analytics (+1.25) | Tracking pixels · Google Analytics 4 | Add campaign tracking scripts; this is not an automatic spreadsheet or CRM sync. |
| Custom forms (+1.25) | FormSync | Share submissions with a form hosted by your email provider. |
| Automation (+1.25) | Zapier · Webhooks | Send new subscription data to other tools. |
5 / 5 points · 0 points unearned. All available points earned in this section.
Sources:
- [Integration guides](https://help.bdow.com/en/collections/7060872-integrations), checked 2026-10-05
- [Plan notes](https://help.bdow.com/en/articles/9233405-exploring-bdow-subscription-plans), checked 2026-10-05
## Shopify
Shopify-specific capabilities for BDOW! are not confirmed in this review. Installation, customer data, discounts and cart actions are separate capabilities. A Shopify listing alone does not establish support for all of them, and features supplied by a separate app need to be considered with that app’s access and pricing.
| Capability | Status | How it works in BDOW! |
| --- | --- | --- |
| Storefront installation (—) | Unconfirmed | The provider lists the Shopify integration as being updated. |
| Native app (—) | Unconfirmed | — |
| Built for Shopify (—) | No | — |
| Media assets (—) | Unconfirmed | — |
| Products and variants (—) | Unconfirmed | — |
| Collections (—) | Unconfirmed | — |
| Discounts (—) | Unconfirmed | — |
| Metafields and metaobjects (—) | Unconfirmed | — |
| Customer data (—) | Unconfirmed | — |
| Customer synchronization (—) | Unconfirmed | — |
| Events and triggers (—) | Unconfirmed | — |
| Audience and cart targeting (—) | Unconfirmed | — |
| Apply a discount (—) | Unconfirmed | — |
| Add to cart (—) | Unconfirmed | — |
| Buy now / direct checkout (—) | Unconfirmed | — |
| Shopify Flow (—) | Unconfirmed | — |
0 / 14 points · 14 points unearned. Storefront installation (0.88) · Native Shopify app (0.88) · Built for Shopify (0.88).
Sources:
- [Exploring bdow subscription plans](https://help.bdow.com/en/articles/9233405-exploring-bdow-subscription-plans), checked 2026-10-05
## Capability score
The capability score brings together the confirmed features in the sections above, excluding pricing. Each metric belongs to one section, and a feature’s score includes its subfeatures. The breakdown shows how much each area contributes and where points remain unearned. It measures feature coverage, rather than conversion performance or value for money.
38.13 out of 100 for confirmed capabilities, excluding price. Each metric is counted once; its score includes its subfeatures. Unconfirmed capabilities earn no points.
| Section | Points |
| --- | --- |
| [Formats & content](#announcements) | 5 / 10 |
| [Forms](#forms) | 5.96 / 14 |
| [Surveys](#surveys) | 0 / 5 |
| [Gamification](#games) | 0 / 5 |
| [Targeting](#targeting) | 8.52 / 12 |
| [Experiments](#experiments) | 1.56 / 7 |
| [Email & SMS](#email) | 4 / 5 |
| [Team & sites](#roles) | 3.34 / 5 |
| [Developer](#developer) | 1.25 / 5 |
| [Support](#support) | 2 / 2 |
| [Editor & workflow](#workflow) | 1.5 / 6 |
| [Data & reporting](#reporting) | 0 / 5 |
| [Integrations](#integrations) | 5 / 5 |
| [Shopify](#works-with-shopify) | 0 / 14 |
## What one display or signup could cost
At $25.00 per month, the selected plan allocates $0.025 per display and $1.25 per signup across 1,000 displays and 20 valid email signups. The table rounds to cents. The 2% signup rate is an assumption, not measured performance or a vendor charge per event.
The capacity check assumes one site and 250 billable contacts. Billing is based on stored contacts; separate social-proof pageview allowance, which is distinct from the actual outcomes used here. For form-free announcements, compare displays rather than signups. Taxes, separately billed services and customer discounts are excluded.
| Outcome | Calculation | Estimated cost |
| --- | --- | --- |
| One display | $25.00 ÷ 1,000 | $0.03 |
| 1,000 displays | $25.00 ÷ 1,000 × 1,000 | $25.00 |
| One signup | $25.00 ÷ 20 | $1.25 |
Sources:
- [Current Pro pricing](https://app.bdow.com/pricing), checked 2026-10-22
## BDOW! alternatives: which should you choose?
Sites building email lists with popups, forms and native email campaigns. Pro includes one site and 1,000 stored contacts; additional sites need separate subscriptions. Contact storage is limited to 1,000 at the base price. Additional sites each require Pro.
Sources:
- [BDOW! pricing](https://app.bdow.com/pricing), checked 2026-10-22
## About this review
Popup Papa compares published pricing, product documentation and help articles. This is a documentation-based review, not a hands-on performance test. Dates beside sources indicate when the corresponding evidence was checked; publication does not imply that every source was rechecked that day.
“Documented” means the provider describes the capability. A named plan is shown only where we recorded tier evidence. “Not confirmed” means the evidence is insufficient, not that the feature is absent. Paid add-ons and higher-tier restrictions are stated separately. Conflicting billing information prevents a unit-cost estimate.
Recommendations are editorial judgments about fit and cost. Sources are linked next to the claims they support, and every calculation uses the assumptions above.
## See also
- [Popup integrations](https://popuppapa.com/popup-integrations/index.md): From analytics and customer targeting to Slack alerts and AI workflows: real connections, practical use cases and the limits behind the logos.
- [What does an announcement really cost?](https://popuppapa.com/promo-popup-cost/index.md): From a delivery notice to a sitewide campaign: how billing units change the real cost of reaching your visitors.