# Omnisend: pricing, features and plan guide
Ecommerce teams choosing forms and email automation together, including multistep signup and prize-wheel campaigns. Budget around billable contacts and sending volume.
- Page: https://popuppapa.com/reviews/omnisend/
- Published: 2026-10-01; updated: 2026-10-06
- Official website: https://www.omnisend.com/
- **Who is this app for?** Ecommerce teams combining signup forms with welcome, cart recovery and ongoing email campaigns in one service.
- **Main advantage:** Standard includes 6,000 emails for 500 contacts and removes branding from forms and emails.
- **Main limitation:** Pricing follows the contact list and sending needs. Pro’s starting allowance is different from Standard’s, so the prices are not a like-for-like upgrade.
## Pricing and plans
Omnisend’s plans grow with billable contacts. Standard is the moderate-volume email option; Pro targets heavier sending. Standard and Pro start with different contact allowances, so their headline prices are not a like-for-like capacity comparison. Size the list and expected sends before deciding whether the larger offer is worthwhile.
Monthly starting prices, excluding temporary introductory discounts. SMS has separate charges.
**Why Standard is a Papa pick:** Standard provides more email capacity and removes branding from forms and emails. Free can cover a small list; Pro is unnecessary for this moderate email volume unless its additional sending or SMS benefits are needed.
| Plan | Price | Limits | What changes |
| --- | --- | --- | --- |
| Free | Free | 250 contacts · 500 emails | Forms · Email automation |
| Standard (Papa pick) | $16.00/mo | 500 contacts · 6,000 emails | No branding · More sending capacity |
| Pro | $59.00/mo | 2,500 contacts · Unlimited emails | Advanced reporting · More sending capacity |
Sources:
- [Pricing](https://apps.shopify.com/omnisend), checked 2026-10-06
## Features and plan access
Omnisend combines signup forms with welcome sequences, email campaigns and other ecommerce automations. Multi-step forms can collect information across up to four screens, and a Wheel of Fortune supplies an incentive. A/B testing covers popup, flyout and fullscreen forms, not embedded forms.
Standard increases email capacity and removes branding; Free can cover a small list. SMS is billed separately, while Standard includes web push. Choose the plan around contacts and messaging needs instead of treating the paid email price as a fee required merely to place a signup popup.
| Feature | How it works | Subfeatures | Plan | Evidence |
| --- | --- | --- | --- | --- |
| A/B testing | Compare two versions of popup, flyout or fullscreen forms. Embedded forms are excluded. | Popup tests · Email or SMS campaign tests · Email tests | Free, Standard and Pro | [A b test your signup forms](https://support.omnisend.com/en/articles/8460441-a-b-test-your-signup-forms), [A b test your email campaigns](https://support.omnisend.com/en/articles/1061883-a-b-test-your-email-campaigns), checked 2026-10-16 |
| Follow-up | Trigger a welcome automation when someone subscribes through your form, with an immediate message or a sequence. | After signup · Email automation · Email sequences | Free, Standard and Pro | [Welcome automation](https://support.omnisend.com/en/articles/9653272-welcome-automation), checked 2026-09-29 |
| Email marketing | Manage email campaigns and automations alongside signup forms. Contact and sending allowances depend on the plan. | | Free: 500 emails/month · Standard and Pro: higher allowances | [Welcome automation](https://support.omnisend.com/en/articles/9653272-welcome-automation), checked 2026-09-29 |
| SMS marketing | SMS is available with usage-based charges; it is not included in the Standard email fee. | | Free, Standard and Pro · SMS credits billed separately | [Pricing](https://www.omnisend.com/pricing/), checked 2026-09-29 |
| Web push | Standard includes web push notifications. | | Free: 500 notifications/month · Standard and Pro: unlimited | [Pricing](https://www.omnisend.com/pricing/), checked 2026-09-29 |
Sources:
- [Pricing](https://apps.shopify.com/omnisend), checked 2026-10-06
## Formats & content
A standalone message without a form or action button is not confirmed, so Announcements is not credited. Promotion popups can announce a sale, free shipping or another update without requiring email signup. Email collection is optional, and a CTA can take visitors to the relevant page.
A promotion popup can link shoppers to a sale or delivery information without adding a subscriber. Keep that communication goal separate from welcome flows and lead capture. Contact-based pricing may make sense when Omnisend already runs your marketing, but it is a broader commitment than buying a notice-only widget.
No confirmed capabilities in this section.
0 / 10 points · 10 points unearned. Message (1.12) · Flyby / slide-in (1.11) · Promo bars (1.11).
## Forms
Omnisend’s form controls include email capture, SMS capture, multi-step, email double opt-in, and follow-up. Split signup into up to four steps. Trigger a welcome automation when someone subscribes through your form, with an immediate message or a sequence. The useful distinction is between collecting a contact and qualifying it: extra questions, consent and the next step after submission shape the signup flow. Phone-number collection and permission to send marketing messages are separate requirements.
| Feature | How it works in Omnisend | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Email capture (+1) | Collect email subscribers through signup forms and store them in the app’s own contact list. | | [Create a popup signup form](https://support.omnisend.com/en/articles/6305857-create-a-popup-signup-form), checked 2026-09-29 |
| SMS capture (+1) | Collect phone numbers for SMS marketing with the SMS opt-in setting and Legal Consent block. | | [Understand SMS opt in methods](https://support.omnisend.com/en/articles/3529761-understand-sms-opt-in-methods), checked 2026-10-08 |
| Multi-step (+0.67) | Split signup into up to four steps. | | [Create a popup signup form](https://support.omnisend.com/en/articles/6305857-create-a-popup-signup-form), checked 2026-09-29 |
| Email double opt-in (+1) | Require an email confirmation before completing a subscription. | | [Create a popup signup form](https://support.omnisend.com/en/articles/6305857-create-a-popup-signup-form), checked 2026-09-29 |
| Follow-up (+0.5) | Trigger a welcome automation when someone subscribes through your form, with an immediate message or a sequence. | After signup · Email automation · Email sequences | [Welcome automation](https://support.omnisend.com/en/articles/9653272-welcome-automation), checked 2026-09-29 |
4.17 / 14 points · 9.83 points unearned. Phone field (1) · Single choice (1) · Multiple choice (1).
Sources:
- [Create a popup signup form](https://support.omnisend.com/en/articles/6305857-create-a-popup-signup-form), checked 2026-09-29
- [Understand SMS opt in methods](https://support.omnisend.com/en/articles/3529761-understand-sms-opt-in-methods), checked 2026-10-08
- [Welcome automation](https://support.omnisend.com/en/articles/9653272-welcome-automation), checked 2026-09-29
## Surveys
Omnisend has no confirmed capabilities in this section in the current review. Choose the response format around the question you want to answer. A recommendation score, a satisfaction rating and a quiz outcome serve different purposes; support for one does not imply the others or an automatic report.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. Numeric rating (0.84) · NPS (0.84) · Star rating (0.83).
## Gamification
Omnisend’s game formats include spin the wheel. Spin a prize wheel to reveal a discount or reward. The game is the way an offer is revealed; prize configuration and the signup flow determine what the visitor actually receives. Compare the available formats, reward controls and repeat-play rules before choosing a mechanic for a promotion.
| Feature | How it works in Omnisend | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Spin the wheel (+3) | Spin a prize wheel to reveal a discount or reward. | | [Popup form add wheel of fortune](https://support.omnisend.com/en/articles/1061849-popup-form-add-wheel-of-fortune), checked 2026-09-29 |
3 / 5 points · 2 points unearned. Three confirmed game formats. A full score requires three confirmed game formats. One earns 3 points; two earn 4.
Sources:
- [Popup form add wheel of fortune](https://support.omnisend.com/en/articles/1061849-popup-form-add-wheel-of-fortune), checked 2026-09-29
## Targeting
Omnisend has no confirmed capabilities in this section in the current review. Audience conditions decide who qualifies, while triggers decide when a message opens. Frequency and scheduling controls serve a different purpose: keeping campaigns relevant across repeat visits and preventing the same promotion from appearing too often.
No confirmed capabilities in this section.
0 / 12 points · 12 points unearned. Page targeting (1.34) · Geo targeting (1.34) · Device targeting (1.34).
## Experiments
Omnisend’s testing tools include A/B testing. Compare two versions of popup, flyout or fullscreen forms. Embedded forms are excluded. Popup testing, email testing and automation experiments are separate capabilities. A useful comparison also considers traffic allocation, how a winner is selected and whether a no-popup control is available to measure the effect of showing a campaign at all.
| Feature | How it works in Omnisend | Subfeatures | Evidence |
| --- | --- | --- | --- |
| A/B testing (+3.11) | Compare two versions of popup, flyout or fullscreen forms. Embedded forms are excluded. | Popup tests · Email or SMS campaign tests · Email tests | [A b test your signup forms](https://support.omnisend.com/en/articles/8460441-a-b-test-your-signup-forms), [A b test your email campaigns](https://support.omnisend.com/en/articles/1061883-a-b-test-your-email-campaigns), checked 2026-10-16 |
3.11 / 7 points · 3.89 points unearned. Workflow tests (0.78) · Traffic split (0.78) · No-popup holdout (0.78) · Automatic winner (0.78) · SMS tests (0.77).
Sources:
- [A b test your signup forms](https://support.omnisend.com/en/articles/8460441-a-b-test-your-signup-forms), checked 2026-10-16
- [A b test your email campaigns](https://support.omnisend.com/en/articles/1061883-a-b-test-your-email-campaigns), checked 2026-10-16
## Email & SMS
Omnisend’s messaging channels include email marketing, SMS marketing, and web push. Manage email campaigns and automations alongside signup forms. Contact and sending allowances depend on the plan. SMS is available with usage-based charges; it is not included in the Standard email fee.
| Feature | How it works in Omnisend | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Email marketing (+4) | Manage email campaigns and automations alongside signup forms. Contact and sending allowances depend on the plan. | | [Welcome automation](https://support.omnisend.com/en/articles/9653272-welcome-automation), checked 2026-09-29 |
| SMS marketing (+0.5) | SMS is available with usage-based charges; it is not included in the Standard email fee. | | [Pricing](https://www.omnisend.com/pricing/), checked 2026-09-29 |
| Web push (+0.5) | Standard includes web push notifications. | | [Pricing](https://www.omnisend.com/pricing/), checked 2026-09-29 |
5 / 5 points · 0 points unearned. All available points earned in this section.
Sources:
- [Welcome automation](https://support.omnisend.com/en/articles/9653272-welcome-automation), checked 2026-09-29
- [Pricing](https://www.omnisend.com/pricing/), checked 2026-09-29
## Team & sites
Omnisend supports account roles for campaign work, analysis and content creation. Owners and Admins manage user access and can access every store in the account. An account may contain multiple stores, but those administrative roles are not isolated to one store.
For teams or agencies, check store visibility before assigning account-wide authority. Use the role appropriate to the person’s task rather than equating a login with unrestricted access. Contact and sending allowances are separate from this permission model and still affect the subscription required.
| Feature | How it works in Omnisend | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Workspaces (+0.84) | One account can contain multiple stores. Owners and Admins have account-wide access, not access limited to one store. | | [Set up user access roles](https://support.omnisend.com/en/articles/3387080-set-up-user-access-roles), checked 2026-09-29 |
| Team (+0.84) | Invite teammates and assign account roles. Owners and Admins manage user access. | | [Set up user access roles](https://support.omnisend.com/en/articles/3387080-set-up-user-access-roles), checked 2026-09-29 |
| Roles (+0.83) | Predefined roles separate campaign management, analysis and content creation. Owners and Admins have access to all stores in the account. | | [Set up user access roles](https://support.omnisend.com/en/articles/3387080-set-up-user-access-roles), checked 2026-09-29 |
2.51 / 5 points · 2.49 points unearned. Projects (0.42) · Client portfolio (0.41) · Activity history (0.83) · Billing access controls (0.83).
Sources:
- [Set up user access roles](https://support.omnisend.com/en/articles/3387080-set-up-user-access-roles), checked 2026-09-29
## Developer
Omnisend has no confirmed capabilities in this section in the current review. The scope of each interface matters more than the API label. Opening an existing popup, sending a submitted form to an endpoint and creating or publishing campaigns are different operations. Agent access depends on those operations and the permissions exposed.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. HTTP API (1.25) · Browser API (1.25) · Webhooks (1.25).
## Support
Omnisend advertises 24/7 chat and email support on every plan, including Free. A paid upgrade is therefore not needed just to access those stated channels. This remains a vendor availability claim: we have not tested response speed or resolution quality. Confirm the assistance included if a store migration or integration needs hands-on work.
| Feature | How it works in Omnisend | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Chat support (+2) | 24/7 chat and email support is advertised for all plans, including Free. | | [Pricing](https://www.omnisend.com/pricing/), checked 2026-09-29 |
2 / 2 points · 0 points unearned. All available points earned in this section.
Sources:
- [Pricing](https://www.omnisend.com/pricing/), checked 2026-09-29
## Editor & workflow
Omnisend has no confirmed capabilities in this section in the current review. Editing, saving a draft and activating a campaign are separate stages of the workflow. Consider how changes are prepared and reviewed before visitors see them. An AI writing assistant also has a narrower role than an assistant that can change layout or targeting.
No confirmed capabilities in this section.
0 / 6 points · 6 points unearned. Free editor (1.5) · Campaign drafts (1.5) · Saved versions (1.5).
## Data & reporting
Omnisend has no confirmed capabilities in this section in the current review. Use the reporting workflow to connect captured responses with the decisions you need to make. Downloading leads, scheduling reports and attributing revenue are different capabilities; a contact export alone does not establish an analytics dashboard or revenue measurement.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. Field mapping (1) · Lead export (1) · Scheduled reports (1).
## Integrations
Commerce connections supply customer, order and product data for segmentation and messages. Advertising, review and support partners add other lifecycle inputs; Canva serves creative assets. Omnisend’s own forms collect into Omnisend, so these broader integrations should not be presented as direct exports to an external email provider.
Omnisend’s own forms collect into Omnisend, not an external email provider. Partner subscriptions and individual connection limits still apply; the catalogue does not confirm every app’s access on each plan. Big Cartel requires its Platinum plan.
Our [integration guide](https://popuppapa.com/popup-integrations/index.md) explains the connection types and workflows.
| Connection | Services | Data |
| --- | --- | --- |
| Customer lifecycle (+1.25) | Gorgias · Yotpo · Okendo · Typeform | Connect support, review and form data to marketing workflows; capabilities vary by app. |
| Advertising (+1.25) | Facebook Lead Ads · Google Ads | Collect lead-ad subscribers or sync audiences with advertising channels. |
| Store (+1.25) | Shopify · WooCommerce · BigCommerce · Wix · Shoplazza · Ecwid · PrestaShop · nopCommerce · Big Cartel · SureCart | Store integrations supply customer, order and product data. The exact capabilities vary by platform. |
| Content (+1.25) | Canva | Keep creative assets synchronized with the Omnisend image library. |
| Custom connections (—) | API | Connect another store using a tracking snippet and API data sync. |
5 / 5 points · 0 points unearned. All available points earned in this section.
Sources:
- [Integration catalogue](https://www.omnisend.com/integration/), checked 2026-10-05
- [Supported store integrations](https://support.omnisend.com/en/articles/2888766-supported-ecommerce-integrations-in-omnisend), checked 2026-10-05
## Works with Shopify
Omnisend’s Shopify coverage includes storefront installation, native app, customer data, and customer synchronization. Bring Shopify customer and order data into Omnisend. Synchronize Shopify customer and order data into Omnisend. Installation, customer data, discounts and cart actions are separate capabilities. A Shopify listing alone does not establish support for all of them, and features supplied by a separate app need to be considered with that app’s access and pricing.
| Capability | Status | How it works in Omnisend |
| --- | --- | --- |
| Storefront installation (+0.88) | Supported | A native Shopify app is available. |
| Native app (+0.88) | Supported | A native app is available in the Shopify App Store. |
| Built for Shopify (—) | No | — |
| Media assets (—) | Unconfirmed | — |
| Products and variants (—) | Limited | Connect Shopify as a source of product data. |
| Collections (—) | Unconfirmed | — |
| Discounts (—) | Unconfirmed | — |
| Metafields and metaobjects (—) | Unconfirmed | — |
| Customer data (+0.87) | Supported | Bring Shopify customer and order data into Omnisend. |
| Customer synchronization (+0.87) | Supported | Synchronize Shopify customer and order data into Omnisend. |
| Events and triggers (—) | Unconfirmed | — |
| Audience and cart targeting (—) | Unconfirmed | — |
| Apply a discount (—) | Unconfirmed | — |
| Add to cart (—) | Unconfirmed | — |
| Buy now / direct checkout (—) | Unconfirmed | — |
| Shopify Flow (—) | Unconfirmed | — |
3.5 / 14 points · 10.5 points unearned. Built for Shopify (0.88) · Shopify media assets (0.88) · Shopify products and variants (0.88).
Sources:
- [Shopify App Store](https://apps.shopify.com/omnisend), checked 2026-10-01
- [Ecommerce integrations](https://support.omnisend.com/en/articles/2888766-supported-ecommerce-integrations-in-omnisend), checked 2026-10-05
## Capability score
The capability score brings together the confirmed features in the sections above, excluding pricing. Each metric belongs to one section, and a feature’s score includes its subfeatures. The breakdown shows how much each area contributes and where points remain unearned. It measures feature coverage, rather than conversion performance or value for money.
28.29 out of 100 for confirmed capabilities, excluding price. Each metric is counted once; its score includes its subfeatures. Unconfirmed capabilities earn no points.
| Section | Points |
| --- | --- |
| [Formats & content](#announcements) | 0 / 10 |
| [Forms](#forms) | 4.17 / 14 |
| [Surveys](#surveys) | 0 / 5 |
| [Gamification](#games) | 3 / 5 |
| [Targeting](#targeting) | 0 / 12 |
| [Experiments](#experiments) | 3.11 / 7 |
| [Email & SMS](#email) | 5 / 5 |
| [Team & sites](#roles) | 2.51 / 5 |
| [Developer](#developer) | 0 / 5 |
| [Support](#support) | 2 / 2 |
| [Editor & workflow](#workflow) | 0 / 6 |
| [Data & reporting](#reporting) | 0 / 5 |
| [Integrations](#integrations) | 5 / 5 |
| [Shopify](#works-with-shopify) | 3.5 / 14 |
## What one display or signup could cost
At $16.00 per month, the selected plan allocates $0.016 per display and $0.80 per signup across 1,000 displays and 20 valid email signups. The table rounds to cents. The 2% signup rate is an assumption, not measured performance or a vendor charge per event.
The capacity check assumes one site and 250 billable contacts and 500 email sends. Billing is based on billable contacts, which is distinct from the actual outcomes used here. For form-free announcements, compare displays rather than signups. Taxes, separately billed services and customer discounts are excluded.
| Outcome | Calculation | Estimated cost |
| --- | --- | --- |
| One display | $16.00 ÷ 1,000 | $0.02 |
| 1,000 displays | $16.00 ÷ 1,000 × 1,000 | $16.00 |
| One signup | $16.00 ÷ 20 | $0.80 |
Sources:
- [Pricing](https://apps.shopify.com/omnisend), checked 2026-10-06
## Omnisend alternatives: which should you choose?
Ecommerce teams combining signup forms with welcome, cart recovery and ongoing email campaigns in one service. Pricing follows the contact list and sending needs. Pro’s starting allowance is different from Standard’s, so the prices are not a like-for-like upgrade.
Compare Klaviyo and Poptin against that requirement. The cards below explain where each is a better fit. Match the billing unit, required features and site or account limits before comparing headline prices; the cheapest subscription does not always cover the same work.
### Omnisend vs Klaviyo
Omnisend Standard starts at $16/month for 500 contacts and 6,000 emails. Klaviyo Email starts at $20 for 500 contacts. The important difference is the surrounding customer-data and automation workflow.
- **Choose Klaviyo:** When an existing Klaviyo segmentation and profile setup is central to the team.
- **Choose Omnisend:** When its ecommerce automation covers the job and the lower starting email bundle is sufficient.
[Klaviyo review](https://popuppapa.com/reviews/klaviyo/index.md)
### Omnisend vs Poptin
Poptin Basic is a $25/month popup-only option for 10,000 visitors. Omnisend Standard starts at $16/month, but the price grows with contacts and sending needs.
- **Choose Poptin:** When email marketing is already handled and only the onsite popup layer is missing.
- **Choose Omnisend:** When forms and lifecycle email should be managed together.
[Poptin review](https://popuppapa.com/reviews/poptin/index.md)
Sources:
- [Omnisend pricing](https://apps.shopify.com/omnisend), checked 2026-10-06
- [Klaviyo pricing](https://apps.shopify.com/klaviyo-email-marketing), checked 2026-10-06
- [Poptin pricing](https://www.poptin.com/pricing/), checked 2026-10-12
- [Poptin pricing](https://app.popt.in/settings/package), checked 2026-10-12
## About this review
Popup Papa compares published pricing, product documentation and help articles. This is a documentation-based review, not a hands-on performance test. Dates beside sources indicate when the corresponding evidence was checked; publication does not imply that every source was rechecked that day.
“Documented” means the provider describes the capability. A named plan is shown only where we recorded tier evidence. “Not confirmed” means the evidence is insufficient, not that the feature is absent. Paid add-ons and higher-tier restrictions are stated separately. Conflicting billing information prevents a unit-cost estimate.
Recommendations are editorial judgments about fit and cost. Sources are linked next to the claims they support, and every calculation uses the assumptions above.
## See also
- [Popup integrations](https://popuppapa.com/popup-integrations/index.md): From analytics and customer targeting to Slack alerts and AI workflows: real connections, practical use cases and the limits behind the logos.
- [What does an announcement really cost?](https://popuppapa.com/promo-popup-cost/index.md): From a delivery notice to a sitewide campaign: how billing units change the real cost of reaching your visitors.