# Picreel: pricing, features and plan guide
Businesses looking for lower-cost lead-capture overlays and targeting. Paid tiers separate basic campaigns, games and more advanced experiments.
- Page: https://popuppapa.com/reviews/picreel/
- Published: 2026-10-01; updated: 2026-10-06
- Official website: https://www.picreel.com/
- **Who is this app for?** Small businesses buying straightforward capture and promotional campaigns on a modest annual budget.
- **Main advantage:** Essentials advertises 50,000 pageviews and unlimited campaigns at $9.99/month with annual billing.
- **Main limitation:** The page gives conflicting feature-access claims: the Free overview advertises A/B testing, but paid tier details place it in Enterprise.
## Pricing and plans
Picreel’s paid tiers add campaign tools, sites and capacity. The detailed tier list is more specific than the page’s broad “everything included” claim. An unbranded campaign needs the separately priced removal package as well as the chosen subscription. Games and A/B testing also have different published tier requirements.
Paid prices use annual billing. Branding removal is advertised as a separate $300/year package. Confirm A/B testing access rather than relying on the Free overview.
**Why Essentials is a Papa pick:** Essentials covers straightforward capture and promotional campaigns at low cost. Business adds games and more domains. The public page conflicts on A/B testing access, so confirm that feature if it drives the purchase.
| Plan | Price | Limits | What changes |
| --- | --- | --- | --- |
| Free | Free | 5,000 pageviews | Free offer; feature claims conflict with paid tiers |
| Essentials (Papa pick) | $9.99/mo | 50,000 pageviews · 1 domain | Unlimited campaigns · Logic |
| Business | $39.99/mo | 200,000 pageviews · 5 domains | Gamification · Countdown · Unlimited users |
| Enterprise | From $69.99/mo | Unlimited pageviews and domains | A/B testing · Custom integrations |
Sources:
- [Pricing](https://www.picreel.com/pricing/), checked 2026-10-06
## Features and plan access
Picreel’s detailed tier list places games and countdowns in Business, with A/B testing and API access in Enterprise. Essentials is the lower-cost option for straightforward capture and promotional campaigns. A broad product-level feature claim should not be read as access on that selected tier.
The Free overview conflicts with the paid tier descriptions on A/B testing. If experiments drive the purchase, confirm access rather than assume the cheapest offer includes them. Branding removal is also advertised as a separate annual package, so an unbranded campaign needs a different budget from the base Essentials price.
| Feature | How it works | Subfeatures | Plan | Evidence |
| --- | --- | --- | --- | --- |
| A/B testing | Select between two and five campaigns for a comparison test. The setup opens in the trial account; published tier claims still conflict. | | Enterprise; Free overview conflicts | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Countdown | Countdown campaigns require Business or above. | | Business and higher | [Pricing](https://www.picreel.com/pricing/), checked 2026-09-29 |
| Page targeting | Include or exclude URL patterns using contains, equals and their negative conditions. | | Observed in 14-day trial; paid-tier scope not established | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Geo targeting | Include or exclude selected countries. | | Business and higher | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Device targeting | Choose desktop, mobile, tablet, desktop and tablet, or all devices. | | Observed in 14-day trial; paid-tier scope not established | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Audience targeting | Target new or returning visitors and use cookie conditions. | | Observed in 14-day trial; paid-tier scope not established | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Behavior triggers | Trigger on exit, a time delay, or a percentage scrolled up or down. | Time delay · Exit intent · Scroll trigger | Essentials: basic triggers · Business: exit intent | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Click trigger | Open the campaign when a visitor clicks a matching CSS selector. | | Observed in 14-day trial; paid-tier scope not established | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Webhooks | Send captured lead data to a configured endpoint through the Webhook integration. | | Enterprise | [Integrate picreel with webhooks](https://help.picreel.com/integrate-picreel-with-webhooks), checked 2026-10-16 |
Sources:
- [Pricing](https://www.picreel.com/pricing/), checked 2026-10-06
## Formats & content
A standalone message without a form or action button is not confirmed, so Announcements is not credited. Announcement popups cover shipping changes, maintenance and other news. Its announcement guide demonstrates a message and destination button without asking for an email.
A message-and-button popup can direct visitors to the full update without collecting contact details. Before choosing Essentials for recurring notices, confirm the timing and targeting controls your campaign needs; the reviewed announcement guide does not establish every control on that tier. Pageview-based billing also differs from paying only for actual notice displays.
| Feature | How it works in Picreel | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Eye-catching (+0.56) | Choose a slide, fade, swing or shake entrance animation. | | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Countdown (+1.11) | Countdown campaigns require Business or above. | | [Pricing](https://www.picreel.com/pricing/), checked 2026-09-29 |
1.67 / 10 points · 8.33 points unearned. Message (1.12) · Flyby / slide-in (1.11) · Promo bars (1.11).
Sources:
- [app.picreel.com](https://app.picreel.com/), checked 2026-10-22
- [Pricing](https://www.picreel.com/pricing/), checked 2026-09-29
## Forms
Picreel’s form controls include email capture, phone field, single choice, free text, and consent checkbox. Mark a form field as required. Collect email addresses through signup forms and pass new contacts to the connected mailing list. The useful distinction is between collecting a contact and qualifying it: extra questions, consent and the next step after submission shape the signup flow. Phone-number collection and permission to send marketing messages are separate requirements.
| Feature | How it works in Picreel | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Email capture (+1) | Collect email addresses through signup forms and pass new contacts to the connected mailing list. | | [Integrations](https://www.picreel.com/integrations/), checked 2026-10-05 |
| Phone field (+1) | Add a dedicated phone-number input to a popup form. | | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Single choice (+1) | Add radio buttons or a dropdown to collect one choice. | | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Free text (+1) | Add an Input Box for a visitor's written answer. | | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Consent checkbox (+0.25) | Add a dedicated Consent field to the form. | | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Hidden fields (+1) | Add a Hidden Field to pass a value without a visible input. | | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Validation (+0.2) | Mark a form field as required. | | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
5.45 / 14 points · 8.55 points unearned. SMS capture (1) · Multiple choice (1) · Multi-step (1).
Sources:
- [Integrations](https://www.picreel.com/integrations/), checked 2026-10-05
- [app.picreel.com](https://app.picreel.com/), checked 2026-10-22
## Surveys
Picreel has no confirmed capabilities in this section in the current review. Choose the response format around the question you want to answer. A recommendation score, a satisfaction rating and a quiz outcome serve different purposes; support for one does not imply the others or an automatic report.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. Numeric rating (0.84) · NPS (0.84) · Star rating (0.83).
## Gamification
Picreel’s game formats include spin the wheel. Spin a prize wheel to reveal a discount or reward. The game is the way an offer is revealed; prize configuration and the signup flow determine what the visitor actually receives. Compare the available formats, reward controls and repeat-play rules before choosing a mechanic for a promotion.
| Feature | How it works in Picreel | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Spin the wheel (+3) | Spin a prize wheel to reveal a discount or reward. | | [Spin to win wheel popups](https://www.picreel.com/blog/spin-to-win-wheel-popups/), checked 2026-10-08 |
3 / 5 points · 2 points unearned. Three confirmed game formats. A full score requires three confirmed game formats. One earns 3 points; two earn 4.
Sources:
- [Spin to win wheel popups](https://www.picreel.com/blog/spin-to-win-wheel-popups/), checked 2026-10-08
## Targeting
Picreel’s audience and display controls include page targeting, geo targeting, device targeting, audience targeting, and behavior triggers. Target new or returning visitors and use cookie conditions. Trigger on exit, a time delay, or a percentage scrolled up or down. Audience conditions decide who qualifies, while triggers decide when a message opens. Frequency and scheduling controls serve a different purpose: keeping campaigns relevant across repeat visits and preventing the same promotion from appearing too often.
| Feature | How it works in Picreel | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Page targeting (+1.34) | Include or exclude URL patterns using contains, equals and their negative conditions. | | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Geo targeting (+1.34) | Include or exclude selected countries. | | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Device targeting (+1.34) | Choose desktop, mobile, tablet, desktop and tablet, or all devices. | | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Audience targeting (+0.3) | Target new or returning visitors and use cookie conditions. | | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Behavior triggers (+0.68) | Trigger on exit, a time delay, or a percentage scrolled up or down. | Time delay · Exit intent · Scroll trigger | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Click trigger (+1.33) | Open the campaign when a visitor clicks a matching CSS selector. | | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
| Frequency cap (+1.33) | Show once, every visit, daily, weekly or monthly to the same visitor. | | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
7.66 / 12 points · 4.34 points unearned. Scheduling (1.33) · Campaign control (1.33) · Referrer targeting (0.15) · Cart targeting (0.15) · Profile targeting (0.15) · Customer tags (0.15) · Login status (0.15) · Order history (0.14) · List segments (0.14).
Sources:
- [app.picreel.com](https://app.picreel.com/), checked 2026-10-22
## Experiments
Picreel’s testing tools include A/B testing. Select between two and five campaigns for a comparison test. The setup opens in the trial account; published tier claims still conflict. Popup testing, email testing and automation experiments are separate capabilities. A useful comparison also considers traffic allocation, how a winner is selected and whether a no-popup control is available to measure the effect of showing a campaign at all.
| Feature | How it works in Picreel | Subfeatures | Evidence |
| --- | --- | --- | --- |
| A/B testing (+1.56) | Select between two and five campaigns for a comparison test. The setup opens in the trial account; published tier claims still conflict. | | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
1.56 / 7 points · 5.44 points unearned. Workflow tests (0.78) · Traffic split (0.78) · No-popup holdout (0.78) · Automatic winner (0.78) · Email or SMS campaign tests (0.78) · Email tests (0.77) · SMS tests (0.77).
Sources:
- [app.picreel.com](https://app.picreel.com/), checked 2026-10-22
## Email & SMS
Picreel has no confirmed capabilities in this section in the current review. Capturing an address in a popup and sending a marketing campaign are separate jobs. Compare native sending channels, automation and their allowances independently from the popup subscription; an integration with a mailing platform does not include that platform’s sending service.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. Email marketing (4) · SMS marketing (0.5) · Web push (0.5).
## Team & sites
Business lists unlimited users, above the Essentials plan selected here. That makes Business relevant when separate logins are required, even before considering its higher traffic and domain allowance.
The evidence does not establish a detailed role hierarchy or client-site restrictions for those users. Unlimited seats are not the same as granular permissions. For agency work, verify which people can access each client and whether publishing, billing and data access can be separated.
| Feature | How it works in Picreel | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Team (+0.84) | Business lists unlimited users. | | [Pricing](https://www.picreel.com/pricing/), checked 2026-09-29 |
0.84 / 5 points · 4.16 points unearned. Workspaces (1.67) · Roles (1.66) · Activity history (0.83).
Sources:
- [Pricing](https://www.picreel.com/pricing/), checked 2026-09-29
## Developer
Picreel’s developer interfaces include webhooks. Send captured lead data to a configured endpoint through the Webhook integration. The scope of each interface matters more than the API label. Opening an existing popup, sending a submitted form to an endpoint and creating or publishing campaigns are different operations. Agent access depends on those operations and the permissions exposed.
| Feature | How it works in Picreel | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Webhooks (+1.25) | Send captured lead data to a configured endpoint through the Webhook integration. | | [Integrate picreel with webhooks](https://help.picreel.com/integrate-picreel-with-webhooks), checked 2026-10-16 |
1.25 / 5 points · 3.75 points unearned. HTTP API (1.25) · Browser API (1.25) · MCP server (1.25).
Sources:
- [Integrate picreel with webhooks](https://help.picreel.com/integrate-picreel-with-webhooks), checked 2026-10-16
## Support
Picreel Enterprise lists 24/7 chat, email and phone support, plus an account manager and training. This service belongs to Enterprise and should not be assumed for Essentials. We have not tested availability or response quality. If support coverage is important to the purchase, confirm the service included in the exact tier rather than applying the Enterprise promise to the entry price.
No confirmed capabilities in this section.
0 / 2 points · 2 points unearned. Chat support (2).
## Editor & workflow
Picreel’s editing tools include campaign drafts. Keep a saved campaign switched off before activating it. Editing, saving a draft and activating a campaign are separate stages of the workflow. Consider how changes are prepared and reviewed before visitors see them. An AI writing assistant also has a narrower role than an assistant that can change layout or targeting.
| Feature | How it works in Picreel | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Campaign drafts (+1.5) | Keep a saved campaign switched off before activating it. | | [app.picreel.com](https://app.picreel.com/), checked 2026-10-22 |
1.5 / 6 points · 4.5 points unearned. Free editor (1.5) · Saved versions (1.5) · AI popup assistant (1.5).
Sources:
- [app.picreel.com](https://app.picreel.com/), checked 2026-10-22
## Data & reporting
Picreel has no confirmed capabilities in this section in the current review. Use the reporting workflow to connect captured responses with the decisions you need to make. Downloading leads, scheduling reports and attributing revenue are different capabilities; a contact export alone does not establish an analytics dashboard or revenue measurement.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. Field mapping (1) · Lead export (1) · Scheduled reports (1).
## Integrations
The catalogue names email and CRM destinations including Mailchimp, HubSpot and Salesforce. Zapier expands delivery to additional services, so a large integration count does not mean every route is native. API access, callbacks and webhooks are listed under Enterprise; those developer options should not be assumed on Essentials.
Exact access for individual email and CRM connectors is not established here. A CMS installation option is not counted as a separate lead-data integration.
Our [integration guide](https://popuppapa.com/popup-integrations/index.md) explains the connection types and workflows.
| Connection | Services | Data |
| --- | --- | --- |
| Email (+1) | ActiveCampaign · Constant Contact · Klaviyo · Marketo · AWeber | Send collected contact information into the destination platform. |
| Email (—) | Mailchimp | Enter the Mailchimp API key and list ID in Integrations, then assign the Picreel campaign to that destination. The connection sends both previously collected leads and future submissions from the assigned campaign, so the chosen audience receives more than just new signups after setup. |
| CRM (+1) | HubSpot · Salesforce | Send collected contact information into the destination platform. |
| Analytics (+1) | Google Analytics | Track popup performance in external analytics. |
| Automation (+1) | Zapier | Forward popup leads to other apps. The advertised hundreds of integrations include destinations reached through Zapier. |
| Custom connections (+1) | API · Callbacks · Webhooks | The pricing page lists these developer options under Enterprise; do not assume entry-plan access. |
5 / 5 points · 0 points unearned. All available points earned in this section.
Sources:
- [Connection setup](https://www.picreel.com/blog/picreel-email-integrations-how-to-connect-mailchimp-aweber-constantcontact/), checked 2026-10-05
- [Integration catalogue](https://www.picreel.com/integrations/), checked 2026-10-05
- [Connection overview](https://www.picreel.com/blog/interstitial-popup/), checked 2026-10-05
- [Zapier](https://www.picreel.com/integrations/zapier/), checked 2026-10-05
- [Plan access](https://www.picreel.com/pricing/), checked 2026-10-05
## Shopify
Shopify-specific capabilities for Picreel are not confirmed in this review. Installation, customer data, discounts and cart actions are separate capabilities. A Shopify listing alone does not establish support for all of them, and features supplied by a separate app need to be considered with that app’s access and pricing.
| Capability | Status | How it works in Picreel |
| --- | --- | --- |
| Storefront installation (—) | Unconfirmed | — |
| Native app (—) | Unconfirmed | — |
| Built for Shopify (—) | No | — |
| Media assets (—) | Unconfirmed | — |
| Products and variants (—) | Unconfirmed | — |
| Collections (—) | Unconfirmed | — |
| Discounts (—) | Unconfirmed | — |
| Metafields and metaobjects (—) | Unconfirmed | — |
| Customer data (—) | Unconfirmed | — |
| Customer synchronization (—) | Unconfirmed | — |
| Events and triggers (—) | Unconfirmed | — |
| Audience and cart targeting (—) | Unconfirmed | — |
| Apply a discount (—) | Unconfirmed | — |
| Add to cart (—) | Unconfirmed | — |
| Buy now / direct checkout (—) | Unconfirmed | — |
| Shopify Flow (—) | Unconfirmed | — |
0 / 14 points · 14 points unearned. Storefront installation (0.88) · Native Shopify app (0.88) · Built for Shopify (0.88).
## Capability score
The capability score brings together the confirmed features in the sections above, excluding pricing. Each metric belongs to one section, and a feature’s score includes its subfeatures. The breakdown shows how much each area contributes and where points remain unearned. It measures feature coverage, rather than conversion performance or value for money.
27.93 out of 100 for confirmed capabilities, excluding price. Each metric is counted once; its score includes its subfeatures. Unconfirmed capabilities earn no points.
| Section | Points |
| --- | --- |
| [Formats & content](#announcements) | 1.67 / 10 |
| [Forms](#forms) | 5.45 / 14 |
| [Surveys](#surveys) | 0 / 5 |
| [Gamification](#games) | 3 / 5 |
| [Targeting](#targeting) | 7.66 / 12 |
| [Experiments](#experiments) | 1.56 / 7 |
| [Email & SMS](#email) | 0 / 5 |
| [Team & sites](#roles) | 0.84 / 5 |
| [Developer](#developer) | 1.25 / 5 |
| [Support](#support) | 0 / 2 |
| [Editor & workflow](#workflow) | 1.5 / 6 |
| [Data & reporting](#reporting) | 0 / 5 |
| [Integrations](#integrations) | 5 / 5 |
| [Shopify](#works-with-shopify) | 0 / 14 |
## What one display or signup could cost
At $9.99 per month as an annual-billing equivalent, the selected plan allocates $0.010 per display and $0.50 per signup across 1,000 displays and 20 valid email signups. The table rounds to cents. The 2% signup rate is an assumption, not measured performance or a vendor charge per event.
The capacity check assumes one site and 2,000 pageviews. Billing is based on site pageviews, which is distinct from the actual outcomes used here. For form-free announcements, compare displays rather than signups. Taxes, separately billed services and customer discounts are excluded.
| Outcome | Calculation | Estimated cost |
| --- | --- | --- |
| One display | $9.99 ÷ 1,000 | $0.01 |
| 1,000 displays | $9.99 ÷ 1,000 × 1,000 | $9.99 |
| One signup | $9.99 ÷ 20 | $0.50 |
Sources:
- [Pricing](https://www.picreel.com/pricing/), checked 2026-10-06
## Picreel alternatives: which should you choose?
Small businesses buying straightforward capture and promotional campaigns on a modest annual budget. The page gives conflicting feature-access claims: the Free overview advertises A/B testing, but paid tier details place it in Enterprise.
Compare Popupsmart and Elfsight Popup against that requirement. The cards below explain where each is a better fit. Match the billing unit, required features and site or account limits before comparing headline prices; the cheapest subscription does not always cover the same work.
### Picreel vs Popupsmart
Picreel Essentials is $9.99/month billed yearly for 50,000 pageviews. Popupsmart Advanced is $69/month with A/B testing; Picreel’s public feature-access claims conflict.
- **Choose Popupsmart:** When documented access to A/B testing on the selected tier is a purchase requirement.
- **Choose Picreel:** For basic lead capture at the lower annual price, without relying on disputed testing access.
[Popupsmart review](https://popuppapa.com/reviews/popupsmart/index.md)
### Picreel vs Elfsight Popup
Elfsight Basic is $6/month for three widgets and 5,000 loads. Picreel Essentials is $9.99/month billed yearly for 50,000 pageviews and unlimited campaigns.
- **Choose Elfsight Popup:** For a small number of simple widgets and monthly billing.
- **Choose Picreel:** For a broader set of capture campaigns on one site, accepting the annual commitment.
[Elfsight Popup review](https://popuppapa.com/reviews/elfsight/index.md)
Sources:
- [Picreel pricing](https://www.picreel.com/pricing/), checked 2026-10-06
- [Popupsmart pricing](https://popupsmart.com/pricing), checked 2026-10-08
- [Elfsight Popup pricing](https://elfsight.com/popup-widget/pricing/), checked 2026-10-06
## About this review
Popup Papa compares published pricing, product documentation and help articles. This is a documentation-based review, not a hands-on performance test. Dates beside sources indicate when the corresponding evidence was checked; publication does not imply that every source was rechecked that day.
“Documented” means the provider describes the capability. A named plan is shown only where we recorded tier evidence. “Not confirmed” means the evidence is insufficient, not that the feature is absent. Paid add-ons and higher-tier restrictions are stated separately. Conflicting billing information prevents a unit-cost estimate.
Recommendations are editorial judgments about fit and cost. Sources are linked next to the claims they support, and every calculation uses the assumptions above.
## See also
- [Popup integrations](https://popuppapa.com/popup-integrations/index.md): From analytics and customer targeting to Slack alerts and AI workflows: real connections, practical use cases and the limits behind the logos.
- [What does an announcement really cost?](https://popuppapa.com/promo-popup-cost/index.md): From a delivery notice to a sitewide campaign: how billing units change the real cost of reaching your visitors.