# Popupsmart: pricing, features and plan guide
Teams building signup forms, feedback campaigns, games and announcements in one editor. A built-in AI assistant helps edit drafts; A/B testing starts on Advanced.
- Page: https://popuppapa.com/reviews/popupsmart/
- Published: 2026-10-01; updated: 2026-10-08
- Official website: https://popupsmart.com/
- **Who is this app for?** Teams that want one editor for signup forms, feedback, prize games and announcements, with an AI assistant to speed up draft changes.
- **Main advantage:** The editor combines varied form fields, rating inputs, extra steps and three games. Its built-in AI edited content and configured device, URL and delay settings in our draft test.
- **Main limitation:** Pageviews count even without a popup display. A/B testing starts above Basic, so the lowest paid price is not the testing price.
## Pricing and plans
Popupsmart combines pageview capacity, site limits and feature tiers. Advanced is the first tier with A/B testing. Pageviews and site limits affect capacity, while A/B testing changes feature access. Basic can suit one operator; Advanced is the starting point for experiments and two team members.
Monthly prices; larger traffic volumes need a quote. Email allowances and paid extensions can affect the total.
**Why Advanced is a Papa pick:** Advanced is the first tier with A/B testing and supports two team members. Basic is cheaper when neither experiments nor a second team member is needed.
| Plan | Price | Limits | What changes |
| --- | --- | --- | --- |
| Free | Free | 5,000 pageviews · 1 site | 1 live popup |
| Basic | $39.00/mo | 50,000 pageviews · 3 sites · 1 member | No branding |
| Advanced (Papa pick) | $69.00/mo | 100,000 pageviews · 5 sites · 2 members | A/B testing |
| Pro | $99.00/mo | 250,000 pageviews · 7 sites · 2 members | More traffic and sites |
| Expert | $159.00/mo | 500,000 pageviews · Unlimited sites · 4 members | More traffic and team capacity |
Sources:
- [Pricing](https://popupsmart.com/pricing), checked 2026-10-08
## Features and plan access
The inspected editor includes contact fields, free text, single and multiple choice, consent and hidden inputs. Surveys can use ratings or numeric scales; games include Spin to Win, Lottery Ball and Surprise Box. Additional steps and a teaser let a campaign grow beyond a single screen.
The built-in AI changed copy, removed the form and submit button, and configured desktop targeting, an exact URL and a ten-second delay in our inactive draft. A/B testing starts on Advanced. One important distinction: the element called Opinion Scale / NPS offers 1–3, 1–5 and 1–10; we did not find a standard 0–10 NPS range.
| Feature | How it works | Subfeatures | Plan | Evidence |
| --- | --- | --- | --- | --- |
| A/B testing | A/B testing starts on Advanced, the plan selected here. | | Advanced | [Pricing](https://popupsmart.com/pricing), checked 2026-09-29 |
| Follow-up | Send an automatic email to a popup subscriber immediately or after a delay. One autoresponder can be assigned to a popup campaign; paid plans include an email allowance, with 3,000 emails per month on Advanced. | | Paid plans · Advanced: 3,000 emails/mo | [Email autoresponder in popupsmart](https://popupsmart.com/help/getting-started/email-autoresponder-in-popupsmart), [Pricing](https://popupsmart.com/pricing), checked 2026-10-16 |
| Dynamic text | Use Smart Tags to replace placeholders with visitor information. | | Plan not confirmed | [How to use smart tags](https://popupsmart.com/help/popup-campaign-builder/how-to-use-smart-tags), checked 2026-09-29 |
| Page targeting | Use URL Browsing rules to control where a campaign appears. Audience conditions also include traffic source, cookies, HTML and site data. | | Free and all paid plans | [Url browsing](https://popupsmart.com/help/targeting/url-browsing/), checked 2026-10-08 |
| Geo targeting | Target messages by country. | | Free and all paid plans | [Explore features](https://popupsmart.com/explore-features), checked 2026-09-30 |
| Device targeting | Choose visitor devices. Additional audience rules cover operating system, browser and browser language. | | Plan not confirmed | [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08 |
| Behavior triggers | Combine behavior conditions such as scroll depth, exit intent and inactivity; the segment editor groups audience rules with AND and behavior triggers with ANY. | Time delay · Exit intent · Scroll trigger · Inactivity trigger | Free and all paid plans | [After x seconds](https://popupsmart.com/help/targeting/after-x-seconds/), checked 2026-10-08 |
| HTTP API | Retrieve campaign leads through the documented REST API. | | Plan not confirmed | [Webhooks](https://popupsmart.com/help/integration/how-to-connect-your-popupsmart-account-with-a-webhook), checked 2026-10-08 |
| Webhooks | Send form submissions to a configured webhook endpoint. | | Plan not confirmed | [Webhooks](https://popupsmart.com/help/integration/how-to-connect-your-popupsmart-account-with-a-webhook), checked 2026-10-08 |
| AI popup assistant | The editor assistant rewrites text, changes the popup layout and sets device, page and delay rules. | Copy · Design · Targeting | Plan not confirmed | [app.popupsmart.com](https://app.popupsmart.com/), checked 2026-10-08 |
Sources:
- [Pricing](https://popupsmart.com/pricing), checked 2026-10-08
## Formats & content
Create a text-only announcement with a close icon and no form or call-to-action button. We built and saved this layout in the editor. Floating bars offer another notice format; forms and buttons are optional additions.
Opening animations can draw attention, while scheduling and frequency controls help manage recurring notices. URL, device and location rules narrow the audience. Billing still counts site pageviews when no announcement appears.
| Feature | How it works in Popupsmart | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Message (+1.12) | Show a standalone message without a form or action button. Visitors can simply read and dismiss it. | | [Show up notifications](https://popupsmart.com/show-up-notifications), checked 2026-10-08 |
| Promo bars (+1.11) | Choose a Floating Bar template for a notice along the edge of the page. | | [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08 |
| Teasers (+1.11) | Configure a separate Teaser that opens the main popup. | | [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08 |
| Eye-catching (+0.83) | Opening effects include fade, bounce, zoom, flip and slide-in animations. Choose None to disable the opening effect; Lottie is also available as a content element. | Entrance animation · Lottie animation | [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08 |
| Dynamic text (+1.11) | Use Smart Tags to replace placeholders with visitor information. | | [How to use smart tags](https://popupsmart.com/help/popup-campaign-builder/how-to-use-smart-tags), checked 2026-09-29 |
5.28 / 10 points · 4.72 points unearned. Flyby / slide-in (1.11) · Content carousel (1.11) · Countdown (1.11).
Sources:
- [Show up notifications](https://popupsmart.com/show-up-notifications), checked 2026-10-08
- [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08
- [How to use smart tags](https://popupsmart.com/help/popup-campaign-builder/how-to-use-smart-tags), checked 2026-09-29
## Forms
Popupsmart’s form controls include email capture, phone field, single choice, multiple choice, and free text. Send an automatic email to a popup subscriber immediately or after a delay. One autoresponder can be assigned to a popup campaign; paid plans include an email allowance, with 3,000 emails per month on Advanced.
| Feature | How it works in Popupsmart | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Email capture (+1) | Collect email addresses through signup forms and pass new contacts to the connected mailing list. | | [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08 |
| Phone field (+1) | Collect a phone number with a dedicated Phone input. This field alone does not establish consent for SMS marketing. | | [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08 |
| Single choice (+1) | Let visitors choose one answer through Single Choice or Dropdown. | | [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08 |
| Multiple choice (+1) | Let visitors select several answers with the Multiple Choice field. | | [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08 |
| Free text (+1) | Use Short Text or Long Input for written answers. The editor also provides name, address and date fields. | | [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08 |
| Consent checkbox (+0.5) | Add the Notice and Consent element alongside form fields. | | [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), [How to add privacy policy](https://popupsmart.com/help/popup-campaign-builder/how-to-add-privacy-policy), checked 2026-10-16 |
| Hidden fields (+1) | Attach a Hidden Input to the submission without displaying another question. | | [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08 |
| Multi-step (+0.67) | Add additional popup steps beyond the main and success screens. A new step was created in our unpublished test campaign; element actions can show another page. | | [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08 |
| Follow-up (+0.26) | Send an automatic email to a popup subscriber immediately or after a delay. One autoresponder can be assigned to a popup campaign; paid plans include an email allowance, with 3,000 emails per month on Advanced. | | [Email autoresponder in popupsmart](https://popupsmart.com/help/getting-started/email-autoresponder-in-popupsmart), [Pricing](https://popupsmart.com/pricing), checked 2026-10-16 |
7.43 / 14 points · 6.57 points unearned. SMS capture (1) · Logic (1) · Validation (1).
Sources:
- [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-16
- [How to add privacy policy](https://popupsmart.com/help/popup-campaign-builder/how-to-add-privacy-policy), checked 2026-10-16
- [Email autoresponder in popupsmart](https://popupsmart.com/help/getting-started/email-autoresponder-in-popupsmart), checked 2026-10-16
- [Pricing](https://popupsmart.com/pricing), checked 2026-10-16
## Surveys
Popupsmart’s feedback formats include numeric rating, star rating, and emoji rating. The Rating element offers star and emoji presentations, with required-answer and action settings. Use emoji icons in the Rating element to collect a quick reaction. Choose the response format around the question you want to answer. A recommendation score, a satisfaction rating and a quiz outcome serve different purposes; support for one does not imply the others or an automatic report.
| Feature | How it works in Popupsmart | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Numeric rating (+0.84) | The Opinion Scale / NPS element offers 1–3, 1–5 and 1–10 ranges. The inspected editor does not offer the standard 0–10 NPS scale. | | [Collect feedback surveys](https://popupsmart.com/collect-feedback-surveys), checked 2026-10-08 |
| Star rating (+0.83) | The Rating element offers star and emoji presentations, with required-answer and action settings. | | [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08 |
| Emoji rating (+0.83) | Use emoji icons in the Rating element to collect a quick reaction. | | [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08 |
2.5 / 5 points · 2.5 points unearned. NPS (0.84) · Binary rating (0.83) · Quizzes (0.83).
Sources:
- [Collect feedback surveys](https://popupsmart.com/collect-feedback-surveys), checked 2026-10-08
- [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08
## Gamification
Popupsmart’s game formats include spin the wheel, lottery ball, and pick a gift. Spin a prize wheel to reveal a discount or reward. Reveal a prize through a lottery-ball game. The game is the way an offer is revealed; prize configuration and the signup flow determine what the visitor actually receives. Compare the available formats, reward controls and repeat-play rules before choosing a mechanic for a promotion.
| Feature | How it works in Popupsmart | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Spin the wheel (+1.67) | Spin a prize wheel to reveal a discount or reward. | | [Gamify your campaign](https://popupsmart.com/gamify-your-campaign), checked 2026-10-08 |
| Lottery ball (+1.67) | Reveal a prize through a lottery-ball game. | | [Gamify your campaign](https://popupsmart.com/gamify-your-campaign), checked 2026-10-08 |
| Pick a gift (+1.66) | Choose a gift or mystery box to reveal the offer inside. | | [Gamify your campaign](https://popupsmart.com/gamify-your-campaign), checked 2026-10-08 |
5 / 5 points · 0 points unearned. All available points earned in this section.
Sources:
- [Gamify your campaign](https://popupsmart.com/gamify-your-campaign), checked 2026-10-08
## Targeting
Popupsmart’s audience and display controls include page targeting, geo targeting, device targeting, behavior triggers, and scheduling. Combine behavior conditions such as scroll depth, exit intent and inactivity; the segment editor groups audience rules with AND and behavior triggers with ANY. Show per pageview, session, day or month; stop after a click, submission or dismissal.
| Feature | How it works in Popupsmart | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Page targeting (+1.34) | Use URL Browsing rules to control where a campaign appears. Audience conditions also include traffic source, cookies, HTML and site data. | | [Url browsing](https://popupsmart.com/help/targeting/url-browsing/), checked 2026-10-08 |
| Geo targeting (+1.34) | Target messages by country. | | [Explore features](https://popupsmart.com/explore-features), checked 2026-09-30 |
| Device targeting (+1.34) | Choose visitor devices. Additional audience rules cover operating system, browser and browser language. | | [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08 |
| Behavior triggers (+0.85) | Combine behavior conditions such as scroll depth, exit intent and inactivity; the segment editor groups audience rules with AND and behavior triggers with ANY. | Time delay · Exit intent · Scroll trigger · Inactivity trigger | [After x seconds](https://popupsmart.com/help/targeting/after-x-seconds/), checked 2026-10-08 |
| Scheduling (+1.33) | Set a campaign date and time window through Schedule Date and Time in audience targeting. | | [What is scheduling on](https://popupsmart.com/help/targeting/what-is-scheduling-on/), checked 2026-10-08 |
| Frequency cap (+1.33) | Show per pageview, session, day or month; stop after a click, submission or dismissal. | | [Display frequency](https://popupsmart.com/help/targeting/display-frequency), checked 2026-10-08 |
7.53 / 12 points · 4.47 points unearned. Audience targeting (1.33) · Click trigger (1.33) · Campaign control (1.33).
Sources:
- [Url browsing](https://popupsmart.com/help/targeting/url-browsing/), checked 2026-10-08
- [Explore features](https://popupsmart.com/explore-features), checked 2026-09-30
- [How popupsmart works](https://popupsmart.com/help/getting-started/how-popupsmart-works), checked 2026-10-08
- [After x seconds](https://popupsmart.com/help/targeting/after-x-seconds/), checked 2026-10-08
- [What is scheduling on](https://popupsmart.com/help/targeting/what-is-scheduling-on/), checked 2026-10-08
- [Display frequency](https://popupsmart.com/help/targeting/display-frequency), checked 2026-10-08
## Experiments
Popupsmart’s testing tools include A/B testing. A/B testing starts on Advanced, the plan selected here. Popup testing, email testing and automation experiments are separate capabilities. A useful comparison also considers traffic allocation, how a winner is selected and whether a no-popup control is available to measure the effect of showing a campaign at all.
| Feature | How it works in Popupsmart | Subfeatures | Evidence |
| --- | --- | --- | --- |
| A/B testing (+1.56) | A/B testing starts on Advanced, the plan selected here. | | [Pricing](https://popupsmart.com/pricing), checked 2026-09-29 |
1.56 / 7 points · 5.44 points unearned. Workflow tests (0.78) · Traffic split (0.78) · No-popup holdout (0.78) · Automatic winner (0.78) · Email or SMS campaign tests (0.78) · Email tests (0.77) · SMS tests (0.77).
Sources:
- [Pricing](https://popupsmart.com/pricing), checked 2026-09-29
## Email & SMS
Popupsmart has no confirmed capabilities in this section in the current review. Capturing an address in a popup and sending a marketing campaign are separate jobs. Compare native sending channels, automation and their allowances independently from the popup subscription; an integration with a mailing platform does not include that platform’s sending service.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. Email marketing (4) · SMS marketing (0.5) · Web push (0.5).
## Team & sites
Advanced includes two members and five sites. This is a useful starting point for two people maintaining campaigns across several domains. The separately arranged Agency offer advertises client roles and permissions, which are not established for Advanced.
If client access must be restricted, compare the Agency arrangement instead of assuming that a second member provides role-based isolation. For a single operator, Basic may be enough when A/B testing is unnecessary. Seats, site limits and permission controls should be evaluated separately.
| Feature | How it works in Popupsmart | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Workspaces (+0.84) | Advanced supports five sites. | | [Pricing](https://popupsmart.com/pricing), checked 2026-09-29 |
| Team (+0.84) | Advanced includes two team members. | | [Pricing](https://popupsmart.com/pricing), checked 2026-09-29 |
| Roles (+0.83) | The separately arranged Agency offering advertises client roles and permissions. | | [Agency plan](https://popupsmart.com/agency-plan), checked 2026-09-29 |
2.51 / 5 points · 2.49 points unearned. Projects (0.42) · Client portfolio (0.41) · Activity history (0.83) · Billing access controls (0.83).
Sources:
- [Pricing](https://popupsmart.com/pricing), checked 2026-09-29
- [Agency plan](https://popupsmart.com/agency-plan), checked 2026-09-29
## Developer
Popupsmart’s developer interfaces include HTTP API and webhooks. Retrieve campaign leads through the documented REST API. Send form submissions to a configured webhook endpoint. The scope of each interface matters more than the API label. Opening an existing popup, sending a submitted form to an endpoint and creating or publishing campaigns are different operations. Agent access depends on those operations and the permissions exposed.
| Feature | How it works in Popupsmart | Subfeatures | Evidence |
| --- | --- | --- | --- |
| HTTP API (+0.25) | Retrieve campaign leads through the documented REST API. | | [Webhooks](https://popupsmart.com/help/integration/how-to-connect-your-popupsmart-account-with-a-webhook), checked 2026-10-08 |
| Webhooks (+1.25) | Send form submissions to a configured webhook endpoint. | | [Webhooks](https://popupsmart.com/help/integration/how-to-connect-your-popupsmart-account-with-a-webhook), checked 2026-10-08 |
1.5 / 5 points · 3.5 points unearned. Browser API (1.25) · MCP server (1.25) · Create designs (0.25) · Operate campaigns (0.25) · Read performance (0.25) · Scoped credentials (0.25).
Sources:
- [Webhooks](https://popupsmart.com/help/integration/how-to-connect-your-popupsmart-account-with-a-webhook), checked 2026-10-08
## Support
Popupsmart documents chat support. Response-time claims have not been independently tested, and this review does not establish round-the-clock hours or a contractual guarantee. For a team connecting CRM or analytics services, confirm whether support covers the required setup. The existence of a chat channel does not establish that someone will resolve a campaign issue immediately.
| Feature | How it works in Popupsmart | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Chat support (+2) | Support is available through chat; response-time claims have not been independently tested. | | [Explore features](https://popupsmart.com/explore-features), checked 2026-09-29 |
2 / 2 points · 0 points unearned. All available points earned in this section.
Sources:
- [Explore features](https://popupsmart.com/explore-features), checked 2026-09-29
## Editor & workflow
Popupsmart’s editing tools include AI popup assistant. The editor assistant rewrites text, changes the popup layout and sets device, page and delay rules. Editing, saving a draft and activating a campaign are separate stages of the workflow. Consider how changes are prepared and reviewed before visitors see them. An AI writing assistant also has a narrower role than an assistant that can change layout or targeting.
| Feature | How it works in Popupsmart | Subfeatures | Evidence |
| --- | --- | --- | --- |
| AI popup assistant (+1.5) | The editor assistant rewrites text, changes the popup layout and sets device, page and delay rules. | Copy · Design · Targeting | [app.popupsmart.com](https://app.popupsmart.com/), checked 2026-10-08 |
1.5 / 6 points · 4.5 points unearned. Free editor (1.5) · Campaign drafts (1.5) · Saved versions (1.5).
Sources:
- [app.popupsmart.com](https://app.popupsmart.com/), checked 2026-10-08
## Data & reporting
Popupsmart has no confirmed capabilities in this section in the current review. Use the reporting workflow to connect captured responses with the decisions you need to make. Downloading leads, scheduling reports and attributing revenue are different capabilities; a contact export alone does not establish an analytics dashboard or revenue measurement.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. Field mapping (1) · Lead export (1) · Scheduled reports (1).
## Integrations
Email connectors sit alongside HubSpot and Salesforce, with Zapier, Make and webhooks covering other destinations. Salesforce can create Leads or Contacts using mapped form and system fields. Google Analytics 4 and Meta Pixel serve event tracking rather than contact storage, so choose a connection according to the data’s destination and purpose.
The Salesforce setup requires administrative permissions and package authorization. Exact Popupsmart tier requirements are not confirmed by these guides.
Our [integration guide](https://popuppapa.com/popup-integrations/index.md) explains the connection types and workflows.
| Connection | Services | Data |
| --- | --- | --- |
| Email (+1.25) | MailerLite · Brevo · SendGrid · ActiveCampaign · Drip · EmailOctopus · Customer.io | Send captured leads to an email platform using the provider-specific setup. |
| Email (—) | Klaviyo | Connect with a Klaviyo private API key and choose the list for this campaign. Match popup fields to Klaviyo fields, including email, phone and the collected SMS-consent value. Saved credentials can be reused across campaigns; each campaign still needs the intended list and field mapping. |
| Email (—) | Mailchimp | Save a Mailchimp API key, choose an audience for the campaign and match popup inputs to Mailchimp fields. Mapping can include form answers, system information, static values and data supplied through the JavaScript API. The saved connection can be reused for another campaign or paused independently. |
| CRM (+1.25) | HubSpot | A HubSpot connection is listed. Provider-specific field mapping and minimum plan are unconfirmed. |
| CRM (—) | Salesforce | Salesforce supports creating Leads or Contacts with mapped form and system fields. |
| Analytics (+1.25) | Google Analytics 4 · Meta Pixel | Record campaign events; Meta Pixel receives a Lead event after form submission. |
| Automation (+1.25) | Zapier · Make · Webhooks | Zapier, Make and Webhook are listed in the inspected integration picker. A webhook connection takes a name and destination URL. |
| Custom connections (—) | REST API | Download campaign leads with date filters and pagination. An account API key is available in Personal Data. |
5 / 5 points · 0 points unearned. All available points earned in this section.
Sources:
- [Connection setup](https://popupsmart.com/integrations/mailchimp-popup), checked 2026-10-08
- [Connection setup](https://popupsmart.com/integrations/klaviyo-popup), checked 2026-10-08
- [Lead API](https://popupsmart.com/help/analytics/how-to-auto-download-leads-using-an-api), checked 2026-10-08
- [Integration guides](https://popupsmart.com/help/integration), checked 2026-10-08
- [Catalogue](https://popupsmart.com/integrations), checked 2026-10-08
- [Salesforce setup](https://popupsmart.com/help/integration/how-to-integrate-popupsmart-with-salesforce), checked 2026-10-08
## Works with Shopify
Popupsmart’s Shopify coverage includes products and variants. Add a Shopify Product content element. Installation, customer data, discounts and cart actions are separate capabilities. A Shopify listing alone does not establish support for all of them, and features supplied by a separate app need to be considered with that app’s access and pricing.
| Capability | Status | How it works in Popupsmart |
| --- | --- | --- |
| Storefront installation (—) | Unconfirmed | — |
| Native app (—) | Unconfirmed | — |
| Built for Shopify (—) | No | — |
| Media assets (—) | Unconfirmed | — |
| Products and variants (+0.88) | Supported | Add a Shopify Product content element. |
| Collections (—) | Unconfirmed | — |
| Discounts (—) | Unconfirmed | — |
| Metafields and metaobjects (—) | Unconfirmed | — |
| Customer data (—) | Unconfirmed | — |
| Customer synchronization (—) | Unconfirmed | — |
| Events and triggers (—) | Unconfirmed | — |
| Audience and cart targeting (—) | Limited | Use Shopify Audience Targeting in campaign audience settings. |
| Apply a discount (—) | Unconfirmed | — |
| Add to cart (—) | Unconfirmed | — |
| Buy now / direct checkout (—) | Unconfirmed | — |
| Shopify Flow (—) | Unconfirmed | — |
0.88 / 14 points · 13.12 points unearned. Storefront installation (0.88) · Native Shopify app (0.88) · Built for Shopify (0.88).
Sources:
- [App.popupsmart.com](https://app.popupsmart.com/), checked 2026-10-08
## Capability score
The capability score brings together the confirmed features in the sections above, excluding pricing. Each metric belongs to one section, and a feature’s score includes its subfeatures. The breakdown shows how much each area contributes and where points remain unearned. It measures feature coverage, rather than conversion performance or value for money.
42.69 out of 100 for confirmed capabilities, excluding price. Each metric is counted once; its score includes its subfeatures. Unconfirmed capabilities earn no points.
| Section | Points |
| --- | --- |
| [Formats & content](#announcements) | 5.28 / 10 |
| [Forms](#forms) | 7.43 / 14 |
| [Surveys](#surveys) | 2.5 / 5 |
| [Gamification](#games) | 5 / 5 |
| [Targeting](#targeting) | 7.53 / 12 |
| [Experiments](#experiments) | 1.56 / 7 |
| [Email & SMS](#email) | 0 / 5 |
| [Team & sites](#roles) | 2.51 / 5 |
| [Developer](#developer) | 1.5 / 5 |
| [Support](#support) | 2 / 2 |
| [Editor & workflow](#workflow) | 1.5 / 6 |
| [Data & reporting](#reporting) | 0 / 5 |
| [Integrations](#integrations) | 5 / 5 |
| [Shopify](#works-with-shopify) | 0.88 / 14 |
## AI agent readiness
Agent readiness looks at a complete working process: understanding a campaign, creating or changing it, operating it, reading results and controlling access. This assessment adds context to the Developer section without awarding extra points. In-editor AI assistance and an external agent’s ability to operate the account are considered separately.
**Edits drafts with built-in AI.** The built-in assistant changed copy, removed a form and edited audience rules in our draft test. External workflows can retrieve leads through the REST API or receive submissions by webhook; an interface for external agents to build and publish campaigns is not confirmed.
| Agent interface | Available | What it offers |
| --- | --- | --- |
| In-app AI | Yes | The assistant operates inside Popupsmart’s editor. We tested text edits, conversion of a form into a message-only popup and changes to device, URL and delay rules. This is separate from connecting your own external agent. |
| REST API | Yes | The documented lead endpoint retrieves campaign submissions with date filters and pagination. An API key is available in the account. Campaign creation, targeting edits and publishing are not established by this reference. |
| Webhooks | Yes | The integration picker accepts a destination URL for sending form submissions to another service. Delivery to a live endpoint was not tested. |
| MCP · Unconfirmed | Not confirmed | A native MCP server and its campaign-management tools were not verified in the inspected account or accessible reference. Third-party connectors should not be treated as native campaign control. |
| Agent task | Status | What the agent can do |
| --- | --- | --- |
| Understand | Partial | The built-in assistant worked with the current draft’s elements. The documented external API reads leads; account-wide discovery and saved campaign configuration access are unconfirmed. |
| Create | Partial | The in-app assistant changed a headline and description, then removed the form and submit button while keeping the close icon. External-agent design editing and creation from scratch were not verified. |
| Operate | Partial | The in-app assistant set desktop-only targeting, an exact page path and a 10-second delay. Those values appeared in the editor. External-agent control and live trigger behavior remain unverified. |
| Measure | Partial | The REST API provides dated lead records. A documented interface for campaign views, conversion rates and A/B results was not established. |
| Work safely | Partial | Draft changes and a separate publishing step were visible. The assistant respected the test instruction not to publish; one removal action failed before the requested preview was achieved. Scoped agent permissions and rollback were not verified. |
The editor tests used a Free account. API retrieval and webhook delivery were not executed; their scope comes from the published reference and connection settings.
Sources:
- [AI builder](https://popupsmart.com/), checked 2026-10-08
- [Lead API](https://popupsmart.com/help/analytics/how-to-auto-download-leads-using-an-api), checked 2026-10-08
- [Webhooks](https://popupsmart.com/help/integration/how-to-connect-your-popupsmart-account-with-a-webhook), checked 2026-10-08
## What one display or signup could cost
At $69.00 per month, the selected plan allocates $0.069 per display and $3.45 per signup across 1,000 displays and 20 valid email signups. The table rounds to cents. The 2% signup rate is an assumption, not measured performance or a vendor charge per event.
The capacity check assumes one site and 2,000 pageviews and 500 email sends. Billing is based on site pageviews, which is distinct from the actual outcomes used here. For form-free announcements, compare displays rather than signups. Taxes, separately billed services and customer discounts are excluded.
| Outcome | Calculation | Estimated cost |
| --- | --- | --- |
| One display | $69.00 ÷ 1,000 | $0.07 |
| 1,000 displays | $69.00 ÷ 1,000 × 1,000 | $69.00 |
| One signup | $69.00 ÷ 20 | $3.45 |
Sources:
- [Pricing](https://popupsmart.com/pricing), checked 2026-10-08
## Popupsmart alternatives: which should you choose?
Teams that want one editor for signup forms, feedback, prize games and announcements, with an AI assistant to speed up draft changes. Pageviews count even without a popup display. A/B testing starts above Basic, so the lowest paid price is not the testing price.
Compare Poptin and Personizely against that requirement. The cards below explain where each is a better fit. Match the billing unit, required features and site or account limits before comparing headline prices; the cheapest subscription does not always cover the same work.
### Popupsmart vs Poptin
Popupsmart Advanced costs $69/month for five sites, two members and A/B testing. Poptin Basic costs $25/month for one unbranded site and 10,000 visitors, with agency access on a higher tier.
- **Choose Poptin:** For a single unbranded site that does not need the larger site bundle.
- **Choose Popupsmart:** For a small team testing campaigns across several sites within the 100,000-pageview allowance.
[Poptin review](https://popuppapa.com/reviews/poptin/index.md)
### Popupsmart vs Personizely
Popupsmart Advanced is a popup-focused $69/month offer. Personizely Premium starts at $59/month for 10,000 visitors and extends experiments into site content and personalization.
- **Choose Personizely:** When testing page content or other site experiences matters alongside popups.
- **Choose Popupsmart:** When the project is a straightforward popup rollout and the pageview-based site bundle fits.
[Personizely review](https://popuppapa.com/reviews/personizely/index.md)
Sources:
- [Popupsmart pricing](https://popupsmart.com/pricing), checked 2026-10-08
- [Poptin pricing](https://www.poptin.com/pricing/), checked 2026-10-12
- [Poptin pricing](https://app.popt.in/settings/package), checked 2026-10-12
- [Personizely pricing](https://www.personizely.net/pricing), checked 2026-10-09
## About this review
We inspected Popupsmart’s Free account, editor, integration picker, targeting controls and billing screen on October 8, 2026. We tested AI edits and saved an inactive draft. Live display, integration delivery and authenticated API requests were not tested. Dates beside sources indicate when the corresponding evidence was checked; publication does not imply that every source was rechecked that day.
“Documented” means the provider describes the capability. A named plan is shown only where we recorded tier evidence. “Not confirmed” means the evidence is insufficient, not that the feature is absent. Paid add-ons and higher-tier restrictions are stated separately. Conflicting billing information prevents a unit-cost estimate.
Recommendations are editorial judgments about fit and cost. Sources are linked next to the claims they support, and every calculation uses the assumptions above.
## See also
- [Popup integrations](https://popuppapa.com/popup-integrations/index.md): From analytics and customer targeting to Slack alerts and AI workflows: real connections, practical use cases and the limits behind the logos.
- [What does an announcement really cost?](https://popuppapa.com/promo-popup-cost/index.md): From a delivery notice to a sitewide campaign: how billing units change the real cost of reaching your visitors.