# POWR Popup: pricing, features and plan guide
Small sites and Shopify stores running simple signup or discount popups. Budget by submitted forms: the entry paid plan still allows only 25 per month.
- Page: https://popuppapa.com/reviews/powr/
- Published: 2026-10-01; updated: 2026-10-06
- Official website: https://www.powr.io/popup-website-app
- **Who is this app for?** Small sites and Shopify stores running signup or discount popups and routing responses into existing marketing tools.
- **Main advantage:** Pro raises the submission allowance to 1,000 and adds Scheduling, display controls and marketing integrations.
- **Main limitation:** Free and Starter both allow only 25 submissions a month. Starter is not a capacity upgrade.
## Pricing and plans
POWR’s Shopify subscription counts submissions. The significant capacity jump is from Starter to Pro. Starter adds controls and chat without increasing the 25-submission allowance. Pro is the practical capacity upgrade; Business is a wider app bundle rather than just a small increase in popup limits.
Shopify monthly prices. Business includes other POWR apps; compare that bundle only if you will use them. Standalone Popup currently lists Pro at $15.84 monthly or $11.87/mo billed yearly, distinct from the Shopify listing. Standalone welcome emails and advanced trigger controls require Pro.
**Why Pro is a Papa pick:** Pro raises capacity from the entry tier’s 25 submissions to 1,000 and adds advanced display controls and integrations. The lower tier is suitable only for very low capture volume.
| Plan | Price | Limits | What changes |
| --- | --- | --- | --- |
| Free | Free | 25 submissions | Coupon codes · Autoresponder |
| Starter | $7.04/mo | 25 submissions | Delay and scroll display · Chat |
| Pro (Papa pick) | $15.29/mo | 1,000 submissions | Scheduling · Display rules · Integrations |
| Business | $98.99/mo | Unlimited submissions | All advanced features · POWR app bundle |
Sources:
- [Pricing](https://apps.shopify.com/powr-popup), checked 2026-10-06
## Features and plan access
POWR Popup provides signup and discount campaigns with an automatic response after submission, including on Free. In the Shopify offer, the major practical upgrade is submission capacity: Free and Starter both allow 25, while Pro raises that to 1,000.
Pro also adds scheduling, display controls and marketing integrations. Starter is therefore not the answer to a growing contact-capture volume. Business includes a wider POWR app bundle; compare that higher price only if those other apps or unlimited submissions are useful to your site.
| Feature | How it works | Subfeatures | Plan | Evidence |
| --- | --- | --- | --- | --- |
| Follow-up | Send an automatic response after a form submission. The standalone Popup plan comparison requires Pro; the Shopify listing advertises a free-plan response. | | Standalone: Pro · Shopify listing: Free | [Powr popup](https://apps.shopify.com/powr-popup), [Pricing](https://www.powr.io/pricing?app_type=popUp&plan=pro), checked 2026-10-22 |
| Device targeting | A paid Hide on Mobile Devices control limits display to desktop. | | Free editor; starred controls require a paid plan | [Standalone](https://www.powr.io/plugins/popup/standalone), checked 2026-10-22 |
| Behavior triggers | Use immediate display or scroll; exit intent, delay and inactivity controls are marked as paid upgrades in the standalone editor. | Time delay · Exit intent · Scroll trigger · Inactivity trigger · Page-load trigger | Free: page load and scroll · Pro: exit, delay and click | [Standalone](https://www.powr.io/plugins/popup/standalone), checked 2026-10-22 |
| Click trigger | The paid Custom Trigger opens a popup when a visitor clicks a website element. | | Standalone: Pro | [Standalone](https://www.powr.io/plugins/popup/standalone), checked 2026-10-22 |
Sources:
- [Pricing](https://apps.shopify.com/powr-popup), checked 2026-10-06
## Formats & content
A standalone message without a form or action button is not confirmed, so Announcements is not credited. Popup supports custom messages and simple announcements as well as lead-capture forms. A notice does not have to be an email signup campaign.
Pro’s scheduling and display controls are relevant to time-limited notices. The Shopify offer counts form submissions, so a message without a form has a different outcome from a signup campaign. Confirm any applicable display or usage conditions for your account rather than assuming a submission allowance guarantees unlimited announcement traffic.
| Feature | How it works in POWR Popup | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Teasers (+1.11) | Configure a floating tab or button in Popup controls. | | [Standalone](https://www.powr.io/plugins/popup/standalone), checked 2026-10-22 |
1.11 / 10 points · 8.89 points unearned. Message (1.12) · Flyby / slide-in (1.11) · Promo bars (1.11).
Sources:
- [Standalone](https://www.powr.io/plugins/popup/standalone), checked 2026-10-22
## Forms
POWR Popup’s form controls include email capture, consent checkbox, and follow-up. Send an automatic response after a form submission. The standalone Popup plan comparison requires Pro; the Shopify listing advertises a free-plan response. Collect email addresses through signup forms and pass new contacts to the connected mailing list.
| Feature | How it works in POWR Popup | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Email capture (+1) | Collect email addresses through signup forms and pass new contacts to the connected mailing list. | | [Intro to powr popup](https://help.powr.io/article/intro-to-powr-popup), checked 2026-10-05 |
| Consent checkbox (+0.5) | The popup form includes a Terms & Conditions consent checkbox. | | [Standalone](https://www.powr.io/plugins/popup/standalone), checked 2026-10-22 |
| Follow-up (+0.26) | Send an automatic response after a form submission. The standalone Popup plan comparison requires Pro; the Shopify listing advertises a free-plan response. | | [Powr popup](https://apps.shopify.com/powr-popup), [Pricing](https://www.powr.io/pricing?app_type=popUp&plan=pro), checked 2026-10-22 |
1.76 / 14 points · 12.24 points unearned. SMS capture (1) · Phone field (1) · Single choice (1).
Sources:
- [Intro to powr popup](https://help.powr.io/article/intro-to-powr-popup), checked 2026-10-05
- [Standalone](https://www.powr.io/plugins/popup/standalone), checked 2026-10-22
- [Powr popup](https://apps.shopify.com/powr-popup), checked 2026-10-22
- [Pricing](https://www.powr.io/pricing?app_type=popUp&plan=pro), checked 2026-10-22
## Surveys
POWR Popup has no confirmed capabilities in this section in the current review. Choose the response format around the question you want to answer. A recommendation score, a satisfaction rating and a quiz outcome serve different purposes; support for one does not imply the others or an automatic report.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. Numeric rating (0.84) · NPS (0.84) · Star rating (0.83).
## Gamification
POWR Popup has no confirmed capabilities in this section in the current review. The game is the way an offer is revealed; prize configuration and the signup flow determine what the visitor actually receives. Compare the available formats, reward controls and repeat-play rules before choosing a mechanic for a promotion.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. Three confirmed game formats. A full score requires three confirmed game formats. One earns 3 points; two earn 4.
## Targeting
POWR Popup’s audience and display controls include device targeting, behavior triggers, click trigger, scheduling, and frequency cap. Use immediate display or scroll; exit intent, delay and inactivity controls are marked as paid upgrades in the standalone editor. Paid display-frequency controls limit how often a visitor sees the popup.
| Feature | How it works in POWR Popup | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Device targeting (+1.34) | A paid Hide on Mobile Devices control limits display to desktop. | | [Standalone](https://www.powr.io/plugins/popup/standalone), checked 2026-10-22 |
| Behavior triggers (+1.01) | Use immediate display or scroll; exit intent, delay and inactivity controls are marked as paid upgrades in the standalone editor. | Time delay · Exit intent · Scroll trigger · Inactivity trigger · Page-load trigger | [Standalone](https://www.powr.io/plugins/popup/standalone), checked 2026-10-22 |
| Click trigger (+1.33) | The paid Custom Trigger opens a popup when a visitor clicks a website element. | | [Standalone](https://www.powr.io/plugins/popup/standalone), checked 2026-10-22 |
| Scheduling (+1.33) | Set a date range for popup display. | | [Standalone](https://www.powr.io/plugins/popup/standalone), checked 2026-10-22 |
| Frequency cap (+1.33) | Paid display-frequency controls limit how often a visitor sees the popup. | | [Standalone](https://www.powr.io/plugins/popup/standalone), checked 2026-10-22 |
6.34 / 12 points · 5.66 points unearned. Page targeting (1.34) · Geo targeting (1.34) · Audience targeting (1.33).
Sources:
- [Standalone](https://www.powr.io/plugins/popup/standalone), checked 2026-10-22
## Experiments
POWR Popup has no confirmed capabilities in this section in the current review. Popup testing, email testing and automation experiments are separate capabilities. A useful comparison also considers traffic allocation, how a winner is selected and whether a no-popup control is available to measure the effect of showing a campaign at all.
No confirmed capabilities in this section.
0 / 7 points · 7 points unearned. A/B testing (7).
## Email & SMS
POWR Popup has no confirmed capabilities in this section in the current review. Capturing an address in a popup and sending a marketing campaign are separate jobs. Compare native sending channels, automation and their allowances independently from the popup subscription; an integration with a mailing platform does not include that platform’s sending service.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. Email marketing (4) · SMS marketing (0.5) · Web push (0.5).
## Team & sites
The reviewed POWR Popup sources do not establish teammate seats, separate client accounts or granular role permissions for the listed Shopify plans. A bundle of POWR apps is not evidence of a shared-access model for a larger team.
For a single operator, submission capacity and the required integrations drive the immediate choice. If colleagues or clients need their own access, verify that separately before selecting Pro or Business. We have not credited account permissions based solely on the ability to install the app on a store.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. Workspaces (1.67) · Team (1.67) · Roles (1.66).
## Developer
POWR Popup has no confirmed capabilities in this section in the current review. The scope of each interface matters more than the API label. Opening an existing popup, sending a submitted form to an endpoint and creating or publishing campaigns are different operations. Agent access depends on those operations and the permissions exposed.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. HTTP API (1.25) · Browser API (1.25) · Webhooks (1.25).
## Support
POWR lists email support on Free and live chat on Starter. That channel upgrade is distinct from submission capacity, which remains 25 on Starter in the Shopify offer. Support hours and guaranteed response times have not been established here. We have not tested service quality; confirm coverage if you need assisted setup for a scheduled campaign.
| Feature | How it works in POWR Popup | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Chat support (+2) | Starter lists live chat support; Free lists email support. | | [Powr popup](https://apps.shopify.com/powr-popup), checked 2026-09-29 |
2 / 2 points · 0 points unearned. All available points earned in this section.
Sources:
- [Powr popup](https://apps.shopify.com/powr-popup), checked 2026-09-29
## Editor & workflow
POWR Popup’s editing tools include free editor and campaign drafts. The editor automatically saves the widget while Publish remains a separate action. Build a Popup in the standalone Free editor without publishing it. Editing, saving a draft and activating a campaign are separate stages of the workflow. Consider how changes are prepared and reviewed before visitors see them. An AI writing assistant also has a narrower role than an assistant that can change layout or targeting.
| Feature | How it works in POWR Popup | Subfeatures | Evidence |
| --- | --- | --- | --- |
| Free editor (+1.5) | Build a Popup in the standalone Free editor without publishing it. | | [Standalone](https://www.powr.io/plugins/popup/standalone), checked 2026-10-22 |
| Campaign drafts (+1.5) | The editor automatically saves the widget while Publish remains a separate action. | | [Standalone](https://www.powr.io/plugins/popup/standalone), checked 2026-10-22 |
3 / 6 points · 3 points unearned. Saved versions (1.5) · AI popup assistant (1.5).
Sources:
- [Standalone](https://www.powr.io/plugins/popup/standalone), checked 2026-10-22
## Data & reporting
POWR Popup has no confirmed capabilities in this section in the current review. Use the reporting workflow to connect captured responses with the decisions you need to make. Downloading leads, scheduling reports and attributing revenue are different capabilities; a contact export alone does not establish an analytics dashboard or revenue measurement.
No confirmed capabilities in this section.
0 / 5 points · 5 points unearned. Field mapping (1) · Lead export (1) · Scheduled reports (1).
## Integrations
Mailchimp, Klaviyo and Google Sheets have Popup or form delivery guides. Store-contact sync covers Shopify and BigCommerce, while Zapier’s New Response trigger reaches CRM and messaging tools. POWR also documents a usage-based billing system with different integration thresholds, so confirm which account model applies rather than mixing its limits with Shopify prices.
The standalone Popup editor places integrations and welcome email in Pro. POWR also documents separate Shopify and usage-based offers; the latter enable integrations from the 5,000-pageview tier. Confirm which offer your account uses.
Our [integration guide](https://popuppapa.com/popup-integrations/index.md) explains the connection types and workflows. For store-specific features, see our [Shopify popup apps overview](https://popuppapa.com/shopify-popup-apps/index.md#comparison).
| Connection | Services | Data |
| --- | --- | --- |
| Email (+1.25) | Mailchimp · Klaviyo | The Popup guides document sending collected contacts to these providers. Standalone Popup places integrations in Pro; the separate usage-based offer enables them from the 5,000-pageview tier. Check the offer in your account. |
| Store (+1.25) | Shopify · BigCommerce | Dedicated guides cover syncing POWR contacts with store customers. |
| Spreadsheets (+1.25) | Google Sheets | Sync form or popup responses with a spreadsheet. |
| Automation (+1.25) | Zapier | Use the New Response trigger for CRM, messaging and other workflows, including HubSpot, Salesforce and Slack. |
5 / 5 points · 0 points unearned. All available points earned in this section.
Sources:
- [Popup overview](https://help.powr.io/article/intro-to-powr-popup), checked 2026-10-22
- [Integration guides](https://help.powr.io/article/integration-articles-faq), checked 2026-10-22
- [Zapier requirements](https://help.powr.io/article/connect-popup-to-any-powr-app-using-zapier), checked 2026-10-22
- [Usage-based access](https://help.powr.io/article/about-powr-usage-based-pricing), checked 2026-10-22
## Works with Shopify
POWR Popup’s Shopify coverage includes storefront installation, native app, and customer synchronization. Synchronize POWR contacts with Shopify Customers. Integration access depends on the account billing model. Installation, customer data, discounts and cart actions are separate capabilities. A Shopify listing alone does not establish support for all of them, and features supplied by a separate app need to be considered with that app’s access and pricing.
| Capability | Status | How it works in POWR Popup |
| --- | --- | --- |
| Storefront installation (+0.88) | Supported | A native Shopify app is available. |
| Native app (+0.88) | Supported | A native app is available in the Shopify App Store. |
| Built for Shopify (—) | No | — |
| Media assets (—) | Unconfirmed | — |
| Products and variants (—) | Unconfirmed | — |
| Collections (—) | Unconfirmed | — |
| Discounts (—) | Unconfirmed | — |
| Metafields and metaobjects (—) | Unconfirmed | — |
| Customer data (—) | Unconfirmed | — |
| Customer synchronization (+0.87) | Supported | Synchronize POWR contacts with Shopify Customers. Integration access depends on the account billing model. |
| Events and triggers (—) | Unconfirmed | — |
| Audience and cart targeting (—) | Unconfirmed | — |
| Apply a discount (—) | Unconfirmed | — |
| Add to cart (—) | Unconfirmed | — |
| Buy now / direct checkout (—) | Unconfirmed | — |
| Shopify Flow (—) | Unconfirmed | — |
2.63 / 14 points · 11.37 points unearned. Built for Shopify (0.88) · Shopify media assets (0.88) · Shopify products and variants (0.88).
Sources:
- [Shopify App Store](https://apps.shopify.com/powr-popup), checked 2026-10-01
- [Integration articles faq](https://help.powr.io/article/integration-articles-faq), checked 2026-10-05
## Capability score
The capability score brings together the confirmed features in the sections above, excluding pricing. Each metric belongs to one section, and a feature’s score includes its subfeatures. The breakdown shows how much each area contributes and where points remain unearned. It measures feature coverage, rather than conversion performance or value for money.
21.84 out of 100 for confirmed capabilities, excluding price. Each metric is counted once; its score includes its subfeatures. Unconfirmed capabilities earn no points.
| Section | Points |
| --- | --- |
| [Formats & content](#announcements) | 1.11 / 10 |
| [Forms](#forms) | 1.76 / 14 |
| [Surveys](#surveys) | 0 / 5 |
| [Gamification](#games) | 0 / 5 |
| [Targeting](#targeting) | 6.34 / 12 |
| [Experiments](#experiments) | 0 / 7 |
| [Email & SMS](#email) | 0 / 5 |
| [Team & sites](#roles) | 0 / 5 |
| [Developer](#developer) | 0 / 5 |
| [Support](#support) | 2 / 2 |
| [Editor & workflow](#workflow) | 3 / 6 |
| [Data & reporting](#reporting) | 0 / 5 |
| [Integrations](#integrations) | 5 / 5 |
| [Shopify](#works-with-shopify) | 2.63 / 14 |
## What one display or signup could cost
At $15.29 per month, the selected plan allocates $0.015 per display and $0.76 per signup across 1,000 displays and 20 valid email signups. The table rounds to cents. The 2% signup rate is an assumption, not measured performance or a vendor charge per event.
The capacity check assumes one site and 20 form submissions. Billing is based on form submissions, which is distinct from the actual outcomes used here. For form-free announcements, compare displays rather than signups. Taxes, separately billed services and customer discounts are excluded.
| Outcome | Calculation | Estimated cost |
| --- | --- | --- |
| One display | $15.29 ÷ 1,000 | $0.02 |
| 1,000 displays | $15.29 ÷ 1,000 × 1,000 | $15.29 |
| One signup | $15.29 ÷ 20 | $0.76 |
Sources:
- [Pricing](https://apps.shopify.com/powr-popup), checked 2026-10-06
## POWR Popup alternatives: which should you choose?
Small sites and Shopify stores running signup or discount popups and routing responses into existing marketing tools. Free and Starter both allow only 25 submissions a month. Starter is not a capacity upgrade.
Compare CWILL and Elfsight Popup against that requirement. The cards below explain where each is a better fit. Match the billing unit, required features and site or account limits before comparing headline prices; the cheapest subscription does not always cover the same work.
### POWR Popup vs CWILL
POWR Pro costs $15.29/month for 1,000 submissions and marketing integrations. CWILL Essential is $11.90/month for 150 new subscribers and 5,000 emails with unlimited popup views.
- **Choose CWILL:** For Shopify capture and basic email follow-up in one product.
- **Choose POWR Popup:** For a higher form-submission allowance while an existing platform handles email.
[CWILL review](https://popuppapa.com/reviews/cwill/index.md)
### [POWR Popup vs Elfsight Popup](https://popuppapa.com/elfsight-vs-powr/index.md)
POWR Pro counts 1,000 submissions for $15.29/month. Elfsight Basic counts 5,000 loads for $6/month and allows three widgets. Loads and submissions measure different work.
- **Choose Elfsight Popup:** For a few low-traffic notices with little need for response handling.
- **Choose POWR Popup:** When the main task is collecting and routing form submissions.
[Elfsight Popup review](https://popuppapa.com/reviews/elfsight/index.md)
Sources:
- [POWR Popup pricing](https://apps.shopify.com/powr-popup), checked 2026-10-06
- [CWILL pricing](https://app.ecomsend.com/pricing), checked 2026-10-22
- [CWILL pricing](https://apps.shopify.com/ecomsend), checked 2026-10-22
- [Elfsight Popup pricing](https://elfsight.com/popup-widget/pricing/), checked 2026-10-06
## About this review
Popup Papa compares published pricing, product documentation and help articles. This is a documentation-based review, not a hands-on performance test. Dates beside sources indicate when the corresponding evidence was checked; publication does not imply that every source was rechecked that day.
“Documented” means the provider describes the capability. A named plan is shown only where we recorded tier evidence. “Not confirmed” means the evidence is insufficient, not that the feature is absent. Paid add-ons and higher-tier restrictions are stated separately. Conflicting billing information prevents a unit-cost estimate.
Recommendations are editorial judgments about fit and cost. Sources are linked next to the claims they support, and every calculation uses the assumptions above.
## See also
- [Popup integrations](https://popuppapa.com/popup-integrations/index.md): From analytics and customer targeting to Slack alerts and AI workflows: real connections, practical use cases and the limits behind the logos.
- [Shopify popup apps](https://popuppapa.com/shopify-popup-apps/index.md): Cart targeting, usable discounts, product recommendations and store events: what a Shopify app really adds.