Fomo vs Wisepops.
Show store activity or run an onsite campaign program?
Compare Fomo and Wisepops for Shopify social proof, onsite feeds, web push, managed campaigns, API access and revenue reporting.
What do you need your website to do next?
A merchandiser wants visitors to see that a product is attracting interest. Next week the brand team wants to announce a collection launch, invite returning subscribers and see whether a new treatment improved orders. These requests may share a corner of the screen and still require different products.
Fomo starts from business events and fills templates with their details. Wisepops combines onsite campaigns, feeds, targeting and managed service. Decide who will produce the next six campaigns: your team feeding a reusable template or a service partner planning the program.
How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded. The conclusions bring those results together for different uses of the platforms.
Formats & content
A Fomo purchase roundup can stay useful as fresh transactions arrive. A launch in a Wisepops feed can carry editorial priorities that have nothing to do with recent sales. A notification template can show a product, a quantity or an active-visitor count. A site-wide theme controls its appearance while the event supplies the changing details. Wisepops combines onsite campaigns with controls for message content and display. The table distinguishes the individual formats and content features available for a campaign.
| Formats & content | Fomo | Wisepops |
|---|---|---|
| Message | +0.64 | — |
| Flyby / slide-in | +0.64 | — |
| Promo bars | — | — |
| Teasers | — | +0.64 |
| Content carousel | — | — |
| Eye-catching | +0.64 | — |
| Countdown | — | +0.64 |
| Button link | — | +0.64 |
| Copy coupon | — | +0.64 |
| Dynamic text | +0.64 | — |
| Mobile editor | — | — |
| Score | +2.572.57 | +2.572.57 |
Forms
Fomo can turn a submission collected elsewhere into a notification. That connection does not establish a native newsletter signup form. Wisepops includes email, phone, short and long text, radios, dropdowns, checkboxes and hidden fields. Branch blocks send different answers to different next steps. An email field can block previously collected addresses, and NPS collection is documented.
| Forms | Fomo | Wisepops |
|---|---|---|
| Email capture | — | +0.32 |
| SMS capture | — | — |
| Phone field | — | +0.32 |
| Single choice | — | +0.32 |
| Multiple choice | — | +0.32 |
| Free text | — | +0.32 |
| Consent checkbox | — | — |
| Hidden fields | — | +0.32 |
| Multi-step | — | +0.65 Multi-step (+0.32) · Popup steps (+0.32) |
| Logic | — | +0.65 Logic (+0.32) · Step logic (+0.32) |
| Validation | — | +0.65 Validation (+0.32) · Duplicate email filter (+0.32) |
| CAPTCHA | — | — |
| Email double opt-in | — | — |
| Follow-up | — | — |
| Score | +02.57 | +3.886.45 |
Surveys
A review or an imported form submission can supply social proof. For a new survey, establish where the visitor can answer and where the response is stored. Wisepops supports NPS questions for recommendation feedback. Other rating and quiz formats are checked individually below.
| Surveys | Fomo | Wisepops |
|---|---|---|
| Numeric rating | — | — |
| NPS | — | +0.41 |
| Star rating | — | — |
| Emoji rating | — | — |
| Binary rating | — | — |
| Quizzes | — | — |
| Score | +02.57 | +0.416.86 |
Gamification
Stock and activity notices give a shopper a reason to act without playing a game. A prize draw requires a separate way to collect the entry and award the incentive. Wisepops documents wheels, scratch cards, pick-a-box games and seasonal calendars. These broaden the types of promotion beyond a single spin-to-win interaction. Format availability does not establish the same probability and losing-outcome controls for every game.
| Gamification | Fomo | Wisepops |
|---|---|---|
| Spin the wheel | — | +0.26 |
| Slot machine | — | — |
| Plinko | — | — |
| Lottery ball | — | — |
| Claw machine | — | — |
| Scratch card | — | +0.26 |
| Pick a gift | — | +0.26 |
| Pick a card | — | — |
| Break the egg | — | — |
| Shake the tree | — | — |
| Memory cards | — | — |
| Treasure hunt | — | — |
| Learn to earn | — | — |
| Seasonal calendar | — | +0.26 |
| Daily offers | — | — |
| Score | +02.57 | +1.067.92 |
Targeting
Page rules determine where notifications can appear. Inventory notices belong on the relevant product page, and a minimum visitor threshold can suppress a quiet-looking count. Wisepops exposes landing, delay, exit, scroll, click, hover and custom-event triggers. Audience controls include regions, traffic source, UTM values, visit history and language. Repeat rules can stop a campaign after signup, click, closure or a display count.
| Targeting | Fomo | Wisepops |
|---|---|---|
| Page targeting | +0.45 | — |
| Geo targeting | +0.23 | +0.23 |
| Device targeting | — | +0.45 |
| Audience targeting | — | — |
| Behavior triggers | — | +3.15 Behavior triggers (+0.45) · Time delay (+0.45) · Exit intent (+0.45) · Scroll trigger (+0.45) · Hover trigger (+0.45) · Custom event trigger (+0.45) · Page-load trigger (+0.45) |
| Click trigger | — | +0.45 |
| Scheduling | — | +0.45 |
| Frequency cap | +0.23 | +0.23 |
| Campaign control | — | — |
| Score | +0.93.47 | +4.9512.87 |
Experiments
Wisepops supports variant allocation and success metrics with plan-dependent results. Fomo’s impressions, clicks and attributed transactions help monitor exposure, but observing a busier week is a weak test of a creative change. Fomo documents ways to test wording, placement and timing over time. Distinguish a change in the settings from an experiment with visitors assigned to simultaneous variants. Wisepops lets an experiment allocate traffic, select a success metric and automatically roll out a winning variant. A no-campaign control is documented for specified newer plans, and detailed results have plan restrictions. Confirm those controls in the service proposal.
| Experiments | Fomo | Wisepops |
|---|---|---|
| A/B testing | — | +3.5 A/B testing (+0.7) · Popup tests (+0.7) · Traffic split (+0.7) · No-popup holdout (+0.7) · Automatic winner (+0.7) |
| Score | +03.47 | +3.516.37 |
Email & SMS
Browser push has its own opt-in and reporting area. Mailchimp subscriber events travel into Fomo so they can become social proof on the storefront. Wisepops’ confirmed email workflow sends captured contacts to an email platform. Its onsite feeds and web push are separate channels and do not establish native email broadcasts or welcome sequences.
| Email & SMS | Fomo | Wisepops |
|---|---|---|
| Email marketing | — | — |
| SMS marketing | — | — |
| Web push | +0.75 | +0.75 |
| Score | +0.754.22 | +0.7517.12 |
Team & sites
Business supports unlimited websites. Account owners can invite teammates. Check which site and template a teammate is changing when several brands share an account. Wisepops offers Admin access to websites, users and billing, and Editor access limited to selected sites. This distinguishes account administration from work on individual websites. The number of sites and the service responsibilities still belong in the proposal.
| Team & sites | Fomo | Wisepops |
|---|---|---|
| Workspaces | +1.13 Workspaces (+0.56) · Several sites (+0.56) | — |
| Team | +0.28 | +0.28 |
| Roles | — | +0.56 |
| Score | +1.415.63 | +0.8417.96 |
Developer
Use the Fomo API when your application should create an event or update a notification template. Compare Wisepops when the developer needs campaign status, contact exports or performance counts. The HTTP API creates and retrieves events and manages their templates. A custom inbound webhook can also turn a payload from another service into a notification. Wisepops’ API reads campaign identifiers, activation state and performance counts, and exports contacts. JavaScript callbacks connect popup events to site logic. Webhooks deliver email, phone and survey responses with retries.
| Developer | Fomo | Wisepops |
|---|---|---|
| HTTP API | +0.94 HTTP API (+0.19) · Create designs (+0.38) · Operate campaigns (+0.38) | +0.56 HTTP API (+0.19) · Read performance (+0.38) |
| Browser API | +0.19 | +0.19 |
| Webhooks | — | +0.38 |
| MCP server | — | — |
| Score | +1.136.75 | +1.1319.09 |
Support
The app includes support and a knowledge base for template variables, event eligibility and notifications that have stopped appearing. Wisepops includes strategy and campaign production in its managed offering. Agree deliverables, turnaround and who handles urgent changes with that team. The service offer alone does not confirm a particular live-chat entitlement for the shared support criterion.
| Support | Fomo | Wisepops |
|---|---|---|
| Chat support | — | — |
| Score | +06.75 | +019.09 |
Editor & workflow
Edit event wording separately from the theme. The Shopify theme editor offers a preview, while the Events screen shows whether data has actually reached Fomo. Wisepops lets you prepare an experiment as a draft before publishing it. Draft preparation and activation are separate steps.
| Editor & workflow | Fomo | Wisepops |
|---|---|---|
| Free editor | — | — |
| Campaign drafts | — | +0.77 |
| Saved versions | — | — |
| AI popup assistant | — | — |
| Score | +06.75 | +0.7719.86 |
Data & reporting
The dashboard counts impressions, clicks, hover engagements, attributed transactions and value separately. An add-to-cart event can exist before a visitor sees its notification. Wisepops’ API returns campaign counts and exports contacts. Experiments support order rate and revenue per visitor, with plan-dependent detailed results. Onsite recommendations and campaign service work should be evaluated against agreed outcomes.
| Data & reporting | Fomo | Wisepops |
|---|---|---|
| Field mapping | — | — |
| Lead export | — | — |
| Scheduled reports | — | — |
| Revenue goals | +0.32 | +0.32 |
| Team notifications | — | — |
| Score | +0.327.07 | +0.3220.18 |
Integrations
Shopify activity, reviews and imported subscriber events can populate templates. With Mailchimp the selected lists supply events to Fomo. The connection works in that direction. Wisepops connects to Klaviyo and other email providers, including Mailchimp, ActiveCampaign and Brevo, as well as CRMs and SMS platforms. Analytics, Zapier and webhooks support additional routes. Google Sheets is a Zapier workflow here, not a native spreadsheet connector.
| Integrations | Fomo | Wisepops |
|---|---|---|
| — | +0.25 Brevo: Connect with an API key and choose the receiving list. Optional double opt-in uses a Brevo email-template ID and confirmation redirect URL; category fields require their option IDs. ActiveCampaign: Connect with the API URL and key, select a list and map additional fields. Email, phone and names map automatically; entered tag names are reused or created in ActiveCampaign. Drip: Authorize the Drip account from the popup’s email-form settings, then select the receiving destination. The setup guide documents signup delivery, without detailing custom-event or tag controls. Omnisend, Braze, Emarsys, Ometria, Splio, Actito, Acoustic, Marigold Engage, Kit, Voyado: Connect signup forms to an external email platform and send new leads there for follow-up. The chosen provider determines the available destination settings and supported contact fields. Iterable: Create an Iterable key and choose the US or EU endpoint for the connected project in Wisepops. Select the destination list on the popup’s signup form. Use a contact from that project to verify membership; a list of the same name in another project is a different destination. Dotdigital: Authorize the form sync with Dotdigital and select the receiving list. Email, phone and names have default mappings; additional answers use the form’s field mapping. Wisepops says an email signup can resubscribe a past unsubscriber and offers an email double opt-in setting. Customer.io: Provide the workspace’s tracking credentials and App API key in the form’s Sync tab. Wisepops exposes an email identifier option for compatible workspaces and documents IP allowlisting for restricted keys. Check the resulting person and attributes in the intended workspace. Mailjet: Mailjet documents a direct Wisepops connection as well as a Zapier option. For the direct route, enter Mailjet credentials in the form sync, select the list and map any extra fields. Use the bridge only when its extra routing serves a specific purpose. SmartrMail: Start in SmartrMail on the subscriber list that should receive signups. Choose the Wisepops integration and enter the Wisepops API key and popup ID. A cloned popup has its own ID; check that the intended form is linked to the list. Sendlane: Connect Sendlane from the email form’s Sync tab and choose the list. Wisepops describes confirmation for contacts sent to Sendlane. Check the contact after clicking the confirmation link when reconciling popup conversions with active subscribers. GetResponse: Paste the GetResponse API key into the signup form’s sync settings and pick a list. Wisepops documents mapping a hidden form field to Day of Cycle. Populate it deliberately when the first lesson or welcome offer must arrive on a particular day. Constant Contact: Connect Constant Contact in the popup’s email form and choose the subscriber list in the sync settings. This sends new signups to that list. Wisepops explicitly excludes Constant Contact PRO accounts running on Retention Science. SendGrid: Paste a SendGrid key into the signup form’s sync settings, then choose the receiving list. Wisepops’ instructions request a full-access key. Check whether that permission fits your account policy before choosing this route for a straightforward email list. Klaviyo: Select a list and map standard or custom profile properties. List settings control double opt-in; leads carry WisePops as their source. Notification signup uses a separate API-key setup. Mailchimp: Authorize Mailchimp in Sync and select an audience. Map required fields and groups, and enter tag names exactly. Delivery runs from the live website, not the editor preview. | |
| SMS | — | +0.25 Attentive, Postscript, Emotive, Yotpo: Connect subscriber capture to SMS marketing. |
| CRM | — | +0.25 Keap: In the signup form’s Sync tab, choose Keap, sign in and grant access. Back in Wisepops, select the tags to apply to synced contacts. If adding a tag starts a sequence, test both first-time and existing contacts that already carry it. Pipedrive: Open the signup form’s Sync settings, choose Pipedrive and approve installation in the CRM account. The published instructions establish account authorization for signup delivery. They do not specify a deal stage or a mapping for custom qualification fields. Salesforce: Connect an API-enabled Salesforce CRM account, then configure the sync on the form. Email, phone and names have default mappings, and you can map custom fields. If a visitor omits their last name, Wisepops documents sending a hyphen; its CSV export includes the Salesforce response for troubleshooting. HubSpot: Authorize HubSpot in Sync and choose a static list. Leads arrive as contacts without a lifecycle stage; set one through a hidden field mapped to Lifecycle Stage. |
| Messaging | — | +0.25 Intercom: Send contacts collected through Wisepops to Intercom for messaging and follow-up. |
| Customer lifecycle | — | — |
| Analytics | +0.13 Google Analytics: Fomo lists Google Analytics as a reporting integration. | +0.13 Google Analytics, Segment, Shopify: Connect measurement and store data. |
| Advertising | — | — |
| Marketing tools | +0.25 Privy: Use a Privy webhook to show a signup or coupon redemption in the Fomo feed. Mailchimp: Import subscriber activity from selected Mailchimp lists into Fomo notifications. Klaviyo: Fomo lists Klaviyo among its integrations for social proof. | — |
| Store | +0.13 Shopify: Use order and inventory data to populate templates. Enabling cart events also supplies product details for abandoned-cart messages. | +0.13 Google Analytics, Segment, Shopify: Connect measurement and store data. |
| Product recommendations | — | — |
| Personalization | — | — |
| Reviews | +0.25 Judge.me, Yotpo, Stamped: Use review sources with social-proof notifications. | — |
| Content | — | — |
| Custom forms | +0.25 Typeform: Turn a submitted Typeform response into a social-proof event. | — |
| Data & validation | — | — |
| Spreadsheets | — | — |
| Automation | +0.13 Zapier: Create notification events from connected workflows. | +0.13 Zapier, API, Webhooks: Use Zapier for Google Sheets and notifications; the API supports contact export, campaign data and webhook management. |
| Custom connections | +0.25 Webhooks: Accept an external event at a Fomo webhook URL and map its payload into a notification. | — |
| Score | +1.388.45 | +1.3821.55 |
Shopify
After we enabled cart-event collection, adding a product in the store created a captured Fomo event with the matching product link. Orders, stock and cart additions have separate controls. Wisepops has a native Shopify app and markets onsite product recommendations. Its experiment documentation includes Shopify revenue metrics. Installation and recommendations do not by themselves establish every cart action, coupon operation or customer-targeting control in the table.
| Shopify | Fomo | Wisepops |
|---|---|---|
| Storefront installation | +0.39 Enable Fomo’s social-proof app embed to show notifications in the Shopify theme. | +0.39 Connect your store through the native Shopify app. |
| Native Shopify app | +0.39 Inspect notification templates and Shopify settings for the connected store. | +0.39 Install Wisepops: Popup Builder & CRO from the Shopify App Store. |
| Built for Shopify | — | — No Built for Shopify badge, as confirmed by the site owner. |
| Shopify media assets | — | — |
| Shopify products and variants | +0.79 Display a product title and quantity below the chosen inventory threshold; variant grouping is configurable. | — |
| Shopify collections | — | — |
| Shopify discount assets | — | — |
| Shopify metafields and metaobjects | — | — |
| Shopify customer data | — | — |
| Shopify customer synchronization | — | — |
| Shopify events and triggers | +0.79 After enabling cart events, adding an item on the Shopify storefront created a captured event with the matching product link. | — |
| Shopify audience and cart targeting | +0.79 Show low-stock notices on the corresponding product page, based on Shopify inventory. | — |
| Apply a Shopify discount | — | — |
| Add a Shopify product to cart | — | — |
| Buy now / direct checkout | — | — |
| Shopify Flow | — | — |
| Score | +3.1511.6 | +0.7922.34 |
Pricing
Fomo’s Shopify Free and Starter tiers meter notifications. Wisepops’ reviewed managed offer starts at $599 a month. Include creative production and launch responsibility when deciding whether those quotes buy comparable work. Free includes 1,000 notifications for one site. Starter costs $25 for 8,000 on Shopify. Several eligible notifications during the same visit can each use capacity. Wisepops advertises a managed offer from $599 a month. The final scope and fee need a proposal. That starting figure is not a confirmed price for each traffic, domain and email requirement in our scenario table.
| Pricing | Fomo | Wisepops |
|---|---|---|
A small website
| $25 / mo · Starter At one notification per pageview, 2,000 impressions fit Starter; Free covers up to 1,000. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Visitors explore more pages
| $149 / mo · Pro At one notification per pageview, 60,000 impressions fit Pro. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
A higher-traffic website
| $149 / mo · Pro 100,000 notifications exactly use the Shopify Pro allowance. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Two websites on one account
| $75 / mo · Business Business includes unlimited websites and 40,000 notifications, enough for one notification on each of 20,000 combined pageviews. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Launch popups without vendor branding
| — Removal of all vendor branding for this workload is unconfirmed. | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Run a sale or promotion
| — Social-proof notices alone do not establish the full promotion workload at this price. | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Improve popup conversion with A/B testing
| — The vendor describes testing copy and settings over time; a plan with native visitor allocation is unconfirmed. | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Collect data and feedback with surveys, quizzes and forms
| — A native open-text and single-choice feedback form is unconfirmed. | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Signup plus an automated welcome email
| — Inbound subscriber activity and browser push do not establish an automated welcome email plan. | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Popups and email marketing in one platform
| — A native segmented broadcast plan with 5,000 email sends is unconfirmed. | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
| Score | +415.6 | +022.34 |
The final score
Pick Fomo for reusable notifications driven by genuine store activity. Pick Wisepops for a team buying a broader onsite marketing program with campaigns, experiments and a service relationship.
- Fomo
- 15.6
- Wisepops
- 22.34
What matters most to you?
Let’s put your priorities first
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Fomo | Wisepops |
|---|---|---|
| The overall feature set | 15.6 | 22.34 |
| Popups without email marketing | 15.94 | 30.19 |
| Collecting more leads | —Required capability unconfirmed | 32.14 |
| Driving clicks and actions | 8.84 | 34.22 |
| Popups and email marketing in one service | —Required capability unconfirmed | —Required capability unconfirmed |
| Running campaigns for my Shopify store | 21.77 | 11.77 |
| A/B testing and measuring results | —Required capability unconfirmed | 34.1 |
| Creating and editing campaigns with AI | —Required capability unconfirmed | —Required capability unconfirmed |
| Collecting data and feedback | —Required capability unconfirmed | 25.29 |
| Working with a team or managing clients | 26.33 | 19.88 |
| Connecting AI agents to my workflow | 22.05 | 24.16 |
How the comparison works
These scores are relative to Fomo and Wisepops in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
Relative scores, not universal ratings
The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
One shared pool of 100 points
The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
How features earn points
If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
How prices earn points
Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
Which plans count
Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
How your priorities change the score
A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.