Wisepops
41.49Businesses seeking a managed onsite marketing program with strategy and service alongside popups, feeds, push notifications, and product recommendations.
- Who is this app for?
- Businesses wanting a team to help plan and run onsite campaigns, rather than buying only an editor for their own staff.
- Main advantage
- The managed offer brings strategy, campaign production and the onsite platform into one service.
- Main limitation
- The published starting price is $599/month and the final scope needs a quote. It is a large commitment for occasional notices.
Pricing and plans
Demo required
Wisepops currently markets a managed service with all features. New customers need to book a demo and speak with the team to arrange access; there is no open self-service signup in the flow we checked. Existing accounts may still have access, as ours did. Compare the strategy and production work included in the proposal alongside platform access. An occasional announcement and an ongoing managed campaign programme are different purchasing requirements.
The final fee and deliverables depend on the proposal. Our expired legacy trial did not establish a current new-customer quote; the listed starting figure is not a confirmed price for that account.
| Plan | Price & limits | What changes |
|---|---|---|
| Managed offerPapa pick | From $599/moUp to 1 million pageviews | Platform · Strategy · Campaign production |
| Larger deployment | Custom quoteTraffic and scope by agreement | Tailored service |
Features and plan access
The inspected editor combines multi-step branches with email, phone, text and choice fields. It also exposes hidden fields, duplicate-email blocking, teaser tabs, custom-event triggers and repeat-display controls. The template gallery includes NPS, prize wheels, scratch cards and mystery boxes; those game and rating workflows were not run in this session.
The current offer is a managed service combining the platform with strategy and campaign production. Evaluate which campaigns the provider will deliver and maintain, not just how many feature names appear in the editor. The published starting price is not a fixed quote for every deployment or service scope.
| Feature | Scope and plan |
|---|---|
| A/B testing | Run popup experiments with visitor allocation and optional automatic rollout of the winning variant. Popup tests · Traffic split · No-popup holdout · Automatic winnerCustom quote · Confirm feature access |
| Countdown | Show a countdown inside the popup for a timed offer or event. Custom quote · Confirm feature access |
| Geo targeting | Audience rules include Specific regions alongside traffic source, UTM, visit history and language. Custom quote · Confirm feature access |
| Device targeting | Display rules offer all devices, desktops and tablets, or mobiles. Custom quote · Confirm feature access |
| Behavior triggers | The editor offers landing, exit, scroll, click, hover and custom-event triggers. Multiple triggers use the first matching condition; landing can include a delay or pageview condition. Time delay · Exit intent · Scroll trigger · Hover trigger · Custom event trigger · Page-load triggerCustom quote · Confirm feature access |
| Click trigger | An On Click trigger is available in Display rules. Custom quote · Confirm feature access |
| HTTP API | Read campaign identifiers, activation state and display, click and email counts, and export collected contacts through the API. Custom quote · Confirm feature access |
| Browser API | JavaScript callbacks connect popup events to site logic, and the editor offers a custom-event trigger. Custom quote · Confirm feature access |
| Webhooks | Send email, phone and survey responses to a configured endpoint, with retries. Custom quote · Confirm feature access |
| Web push | Web push is part of the advertised onsite product suite. Custom quote · Confirm feature access |
Formats & content
A standalone message without a form or action button is not confirmed, so Announcements is not credited. Its announcement-popup setup demonstrates an informational message with a Start Hunting button, before any separate signup step. The popup is distinct from the notification-feed product.
A promotional message can lead to a separate experience without making signup the first step. Keep this popup format distinct from the notification-feed product. For recurring notices, agree who will prepare, schedule and retire each message, then compare the quoted service scope with the simpler task you need done.
| Feature | How it works in Wisepops |
|---|---|
| Teasers | The Tab panel offers an optional teaser, with separate settings and closing controls.+1.11 |
| Countdown | Show a countdown inside the popup for a timed offer or event.+1.11 |
| Total | 2.22 / 107.78 unearned points — Message (1.12) · Flyby / slide-in (1.11) · Promo bars (1.11) |
Forms
Wisepops’s form controls include email capture, phone field, single choice, multiple choice, and free text. The Branch block routes the Yes and Not yet answers to different steps. Button actions include next step, URL, anchor and closing. The Email field offers Block existing emails to prevent signing up with addresses already collected.
| Feature | How it works in Wisepops |
|---|---|
| Email capture | Add an Email field to a form step. The inspected field can block addresses already collected.+1 |
| Phone field | The form field menu includes Phone, separately from Email.+1 |
| Single choice | Radio buttons and a Drop-down list are available in the question menu.+1 |
| Multiple choice | The question menu includes Checkboxes for selecting multiple answers.+1 |
| Free text | The question menu offers single-line Text and Multi-line text fields.+1 |
| Hidden fields | Hidden field is available in the question menu for values that visitors do not enter visibly.+1 |
| Multi-step | The inspected template has a first step and separate follow-up steps for its two answers.+0.67 |
| Logic | The Branch block routes the Yes and Not yet answers to different steps. Button actions include next step, URL, anchor and closing.+0.4 |
| Validation | The Email field offers Block existing emails to prevent signing up with addresses already collected.+0.2 |
| Total | 7.27 / 146.73 unearned points — SMS capture (1) · Consent checkbox (1) · CAPTCHA (1) |
Surveys
Wisepops’s feedback formats include NPS. Ask how likely visitors are to recommend you on a 0–10 scale. This badge identifies NPS collection, not a promise of automatic score reporting. Choose the response format around the question you want to answer. A recommendation score, a satisfaction rating and a quiz outcome serve different purposes; support for one does not imply the others or an automatic report.
| Feature | How it works in Wisepops |
|---|---|
| NPS | Ask how likely visitors are to recommend you on a 0–10 scale. This badge identifies NPS collection, not a promise of automatic score reporting.+0.84 |
| Total | 0.84 / 54.16 unearned points — Numeric rating (0.84) · Star rating (0.83) · Emoji rating (0.83) |
Gamification
Wisepops’s game formats include spin the wheel, scratch card, pick a gift, and seasonal calendar. Spin a prize wheel to reveal a discount or reward. Scratch away the cover to reveal a hidden reward. The game is the way an offer is revealed; prize configuration and the signup flow determine what the visitor actually receives. Compare the available formats, reward controls and repeat-play rules before choosing a mechanic for a promotion.
| Feature | How it works in Wisepops |
|---|---|
Spin a prize wheel to reveal a discount or reward.+1.25 | |
Scratch away the cover to reveal a hidden reward.+1.25 | |
Choose a gift or mystery box to reveal the offer inside.+1.25 | |
Open dated calendar doors to reveal seasonal offers.+1.25 | |
| Total | 5 / 5 |
Targeting
Wisepops’s audience and display controls include geo targeting, device targeting, behavior triggers, click trigger, and scheduling. The editor offers landing, exit, scroll, click, hover and custom-event triggers. Multiple triggers use the first matching condition; landing can include a delay or pageview condition. Repeat on every page, every session or a set interval. Stop after signup/click, a display count or closure.
| Feature | How it works in Wisepops |
|---|---|
| Geo targeting | Audience rules include Specific regions alongside traffic source, UTM, visit history and language.+1.34 |
| Device targeting | Display rules offer all devices, desktops and tablets, or mobiles.+1.34 |
| Behavior triggers | The editor offers landing, exit, scroll, click, hover and custom-event triggers. Multiple triggers use the first matching condition; landing can include a delay or pageview condition.Time delay · Exit intent · Scroll trigger · Hover trigger · Custom event trigger · Page-load trigger+1.16 |
| Click trigger | An On Click trigger is available in Display rules.+1.33 |
| Scheduling | Set start and end dates in a selected time zone. A Detailed schedule option is also available.+1.33 |
| Frequency cap | Repeat on every page, every session or a set interval. Stop after signup/click, a display count or closure.+1.33 |
| Total | 7.83 / 124.17 unearned points — Page targeting (1.34) · Audience targeting (1.33) · Campaign control (1.33) |
Experiments
Wisepops’s testing tools include A/B testing. Run popup experiments with visitor allocation and optional automatic rollout of the winning variant. Popup testing, email testing and automation experiments are separate capabilities. A useful comparison also considers traffic allocation, how a winner is selected and whether a no-popup control is available to measure the effect of showing a campaign at all.
| Feature | How it works in Wisepops |
|---|---|
| A/B testing | Run popup experiments with visitor allocation and optional automatic rollout of the winning variant.Popup tests · Traffic split · No-popup holdout · Automatic winner+3.9 |
| Total | 3.9 / 73.1 unearned points — Workflow tests (0.78) · Email or SMS campaign tests (0.78) · Email tests (0.77) · SMS tests (0.77) |
Email & SMS
Wisepops’s messaging channels include web push. Web push is part of the advertised onsite product suite. Capturing an address in a popup and sending a marketing campaign are separate jobs. Compare native sending channels, automation and their allowances independently from the popup subscription; an integration with a mailing platform does not include that platform’s sending service.
| Feature | How it works in Wisepops |
|---|---|
| Web push | Web push is part of the advertised onsite product suite.+0.5 |
| Total | 0.5 / 54.5 unearned points — Email marketing (4) · SMS marketing (0.5) |
Team & sites
Wisepops documents invited collaborators and editor access restricted to selected sites. This is useful when different people maintain different brands or when a service team works alongside an internal marketing team.
Account permissions and the managed-service proposal are separate parts of the decision. Confirm which sites, collaborators and responsibilities the agreement covers. A broad feature bundle does not by itself establish an unlimited site allowance or a particular approval workflow between your team and the service provider.
| Feature | How it works in Wisepops |
|---|---|
| Team | Invite users to collaborate on campaigns.+0.84 |
| Roles | The inspected invite form offers Admin access to all websites, users and billing, or Editor access to selected websites.+0.83 |
| Total | 1.67 / 53.33 unearned points — Workspaces (1.67) · Activity history (0.83) · Billing access controls (0.83) |
Developer
Wisepops’s developer interfaces include HTTP API, browser API, and webhooks. Read campaign identifiers, activation state and display, click and email counts, and export collected contacts through the API. Send email, phone and survey responses to a configured endpoint, with retries.
| Feature | How it works in Wisepops |
|---|---|
| HTTP API | Read campaign identifiers, activation state and display, click and email counts, and export collected contacts through the API.+0.5 |
| Browser API | JavaScript callbacks connect popup events to site logic, and the editor offers a custom-event trigger.+1.25 |
| Webhooks | Send email, phone and survey responses to a configured endpoint, with retries.+1.25 |
| Total | 3 / 52 unearned points — MCP server (1.25) · Create designs (0.25) · Operate campaigns (0.25) · Scoped credentials (0.25) |
Support
Wisepops’ managed offer includes a strategist and campaign production. That is an ongoing service relationship, not simply a chat-support channel attached to a low-cost editor. Confirm deliverables, turnaround expectations and who handles urgent changes in the proposal. We have not measured response times, and the published starting offer does not establish a contractual response-time guarantee.
| Feature | How it works in Wisepops |
|---|---|
| Total | 0 / 22 unearned points — Chat support (2) |
Editor & workflow
Wisepops’s editing tools include campaign drafts. Prepare an experiment as a draft, then publish it. Editing, saving a draft and activating a campaign are separate stages of the workflow. Consider how changes are prepared and reviewed before visitors see them. An AI writing assistant also has a narrower role than an assistant that can change layout or targeting.
| Feature | How it works in Wisepops |
|---|---|
| Campaign drafts | Prepare an experiment as a draft, then publish it.+1.5 |
| Total | 1.5 / 64.5 unearned points — Free editor (1.5) · Saved versions (1.5) · AI popup assistant (1.5) |
Data & reporting
Wisepops’s data and reporting tools include revenue goals. Experiments support order rate and revenue per visitor as success metrics. Detailed results have plan restrictions. Use the reporting workflow to connect captured responses with the decisions you need to make. Downloading leads, scheduling reports and attributing revenue are different capabilities; a contact export alone does not establish an analytics dashboard or revenue measurement.
| Feature | How it works in Wisepops |
|---|---|
| Revenue goals | Experiments support order rate and revenue per visitor as success metrics. Detailed results have plan restrictions.+1 |
| Total | 1 / 54 unearned points — Field mapping (1) · Lead export (1) · Scheduled reports (1) |
Integrations
Connections cover contact delivery, SMS capture, store data and analytics. Zapier is the documented route for Google Sheets; it should not be presented as a native spreadsheet connector. The API and webhooks cover custom workflows, with provider-specific actions and service scope to confirm for the proposed deployment.
A listed integration does not establish access on every tier. Google Sheets is documented as a Zapier workflow, not a native spreadsheet connector. Our integration guide explains the connection types and workflows. For store-specific features, see our Shopify popup apps overview.
| Connection | Services and data |
|---|---|
| ActiveCampaign · Brevo · Omnisend · Iterable · Braze · Dotdigital · Emarsys · Customer.io · Drip · GetResponse · Constant Contact · SendGrid · Mailjet · Ometria · Splio · Actito · Acoustic · Marigold Engage · SmartrMail · Sendlane · Kit · VoyadoSend contact data into your marketing stack; supported actions vary by provider.+0.72 | |
| KlaviyoAuthorize Klaviyo from the popup form’s Sync settings and select a list. Use Merge with for standard profile fields, or enter a custom-property name to create it. Leads carry WisePops as their source, and the list’s double opt-in settings affect subscription confirmation. Notification signup uses a separate API-key setup.— | |
| MailchimpOpen the popup form’s Sync settings, authorize Mailchimp and select an audience. Enter tag names exactly; use Merge with to map groups through a hidden field or visitor choices. Required audience fields need matching popup fields. Submissions sync from the live website, not the editor preview.— | |
| SMS | Attentive · Postscript · Emotive · YotpoConnect subscriber capture to SMS marketing.+0.72 |
| CRM | HubSpot · Salesforce · Keap · PipedriveSend contact data into your marketing stack; supported actions vary by provider.+0.72 |
| Messaging | IntercomSend contact data into your marketing stack; supported actions vary by provider.+0.71 |
| Analytics · Store | Google Analytics · Segment · ShopifyConnect measurement and store data.+1.42 |
| Automation | Zapier · API · WebhooksUse Zapier for Google Sheets and notifications; the API supports contact export, campaign data and webhook management.+0.71 |
| Total | 5 / 5 |
Works with Shopify
Wisepops’s Shopify coverage includes storefront installation and native app. Installation, customer data, discounts and cart actions are separate capabilities. A Shopify listing alone does not establish support for all of them, and features supplied by a separate app need to be considered with that app’s access and pricing.
| Capability | How it works in Wisepops |
|---|---|
| Storefront installation | Connect your store through the native Shopify app.+0.88 |
| Native app | Install Wisepops: Popup Builder & CRO from the Shopify App Store.+0.88 |
| Built for Shopify | — |
| Media assets | — |
| Products and variants | — |
| Collections | — |
| Discounts | — |
| Metafields and metaobjects | — |
| Customer data | — |
| Customer synchronization | — |
| Events and triggers | — |
| Audience and cart targeting | — |
| Apply a discount | — |
| Add to cart | — |
| Buy now / direct checkout | — |
| Shopify Flow | — |
| Total | 1.76 / 1412.24 unearned points — Built for Shopify (0.88) · Shopify media assets (0.88) · Shopify products and variants (0.88) |
Capability score
The capability score brings together the confirmed features in the sections above, excluding pricing. Each metric belongs to one section, and a feature’s score includes its subfeatures. The breakdown shows how much each area contributes and where points remain unearned. It measures feature coverage, rather than conversion performance or value for money.
- Total
- 41.49 / 100
AI agent readiness
Agent readiness looks at a complete working process: understanding a campaign, creating or changing it, operating it, reading results and controlling access. This assessment adds context to the Developer section without awarding extra points. In-editor AI assistance and an external agent’s ability to operate the account are considered separately.
Exports results and connects form data
Wisepops documents an API for campaign metrics and contacts, plus webhooks for form responses. The inspected editor exposes custom-event triggers and JavaScript callbacks. External creation, editing and publishing of campaigns are not established.
| Agent task | What the agent can do |
|---|---|
| UnderstandPartial | The API lists campaigns and activation state; full design and targeting configuration are not documented in this reference. |
| CreateUnconfirmed | The inspected editor supports manual campaign construction. External design generation or campaign creation was not established. |
| OperatePartial | Custom-event triggers and callbacks support prepared site workflows. Account-level editing and publishing through the API were not established. |
| MeasureSupported | The documented API exposes display, click and email counts and exports collected contacts. These calls have not been executed. |
| Work safelyPartial | API keys are website-specific. The UI offers Admin and site-limited Editor roles; agent-specific approvals and rollback were not established. |
The inspected legacy account had an expired trial: editor and settings remained accessible, but live campaign delivery was blocked. API documentation lists Pro or above and 1,500 calls per 30 days; confirm how these legacy plan names map to the current offer.
What one display or signup could cost
A current new-customer quote was not established in the expired legacy trial account. We have not published a per-display or per-signup estimate for Wisepops. Its advertised subscription and the conditions attached to it need to be resolved before those figures can support a buying decision.
Once the fee and allowance are clear, divide the subscription by actual campaign outcomes. Our comparison scenario uses 1,000 popup displays and 20 valid email signups, an assumed 2% signup rate. A quota of visitors, pageviews or leads is not automatically equivalent to 1,000 visible popups.
No reliable estimate
A current new-customer quote was not established in the expired legacy trial account.Wisepops alternatives: which should you choose?
Businesses wanting a team to help plan and run onsite campaigns, rather than buying only an editor for their own staff. The published starting price is $599/month and the final scope needs a quote. It is a large commitment for occasional notices.
Compare Justuno and OptiMonk against that requirement. The cards below explain where each is a better fit. Match the billing unit, required features and site or account limits before comparing headline prices; the cheapest subscription does not always cover the same work.
Wisepops vs Justuno
Wisepops’ managed offer starts at $599/month. Justuno offers Lite from $59 for work you operate yourself and Done-For-You from $299. Service deliverables and traffic limits differ.
- Choose Justuno
- For a smaller workflow project or a team that can operate Lite itself.
- Choose Wisepops
- When strategy and recurring campaign production are part of the brief; compare a written service scope, not just starting fees.
Wisepops vs OptiMonk
OptiMonk Essential starts at $29/month and leaves campaign operation with your team. Wisepops includes managed work in a much larger starting subscription.
- Choose OptiMonk
- When an in-house marketer can build, target and maintain campaigns.
- Choose Wisepops
- When the missing resource is ongoing campaign strategy and production, not access to an editor.
About this review
We inspected Wisepops’ editor, targeting, field menus, integration catalogue and user roles in a legacy account with an expired trial. A test field was added without saving or submitting. API capabilities come from official documentation; live delivery and external API calls were not tested. Dates beside sources indicate when the corresponding evidence was checked; publication does not imply that every source was rechecked that day.
“Documented” means the provider describes the capability. A named plan is shown only where we recorded tier evidence. “Not confirmed” means the evidence is insufficient, not that the feature is absent. Paid add-ons and higher-tier restrictions are stated separately. Conflicting billing information prevents a unit-cost estimate.
Recommendations are editorial judgments about fit and cost. Sources are linked next to the claims they support, and every calculation uses the assumptions above.