Poptin vs Picreel.
Contact controls or a compact popup setup?
Compare Poptin vs Picreel: popup forms, targeting, games, integrations, pricing and task-based ratings. See the differences that affect your campaign.
What do you need your website to do next?
Poptin and Picreel can both present an offer and collect an email address. Their differences grow when the response needs validation, reusable contact properties, reporting or follow-up. Poptin extends the capture step into a contact-and-email workflow through Growth.
Picreel’s entry offer uses pageviews and annual billing. Poptin’s popup subscriptions use visitors to installed pages, while Growth has its own contact model. A larger allowance number therefore does not automatically mean more usable campaign capacity.
The comparison also covers game access, account structure and experiments. Picreel exposes some capabilities through higher tiers or trials, whereas Poptin’s agency subaccounts and reporting controls provide a more explicit route for teams managing several campaigns.
How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded. The conclusions bring those results together for different uses of the platforms.
Formats & content
Poptin provides popups and embedded forms, with desktop and mobile layouts. Campaign elements can be arranged directly in the visual editor. Picreel builds promotional and lead-capture campaigns with animated entrances. Business adds countdowns and gamification. A message with a destination button can announce an update without requiring an email signup.
| Formats & content | Poptin | Picreel |
|---|---|---|
| Message | +0.64 | — |
| Flyby / slide-in | +0.64 | — |
| Promo bars | +0.64 | — |
| Teasers | +0.64 | — |
| Content carousel | — | — |
| Eye-catching | — | +1.29 Eye-catching (+0.64) · Entrance animation (+0.64) |
| Countdown | +0.32 | +0.32 |
| Button link | +0.32 | +0.32 |
| Copy coupon | — | — |
| Dynamic text | — | — |
| Mobile editor | +0.64 A separate mobile version can change text, images, buttons and field order. | — |
| Score | +3.863.86 | +1.931.93 |
Forms
Poptin’s typed properties and email-address restrictions offer more control over the resulting contact record. Picreel’s ordinary fields cover a simpler capture brief. Poptin offers name, email, phone, message, location, birthday and email-consent fields. Properties can use radio buttons, single-select controls and hidden values, with custom text, number, date, boolean and multiple-value properties. Email checks include format, typos and business-address rules. Double opt-in can inherit the account setting or be configured for the form. Picreel provides phone, written-answer, choice, consent and hidden inputs. Its practical role is a straightforward lead form rather than a full contact-and-follow-up workspace.
| Forms | Poptin | Picreel |
|---|---|---|
| Email capture | +0.16 | +0.16 |
| SMS capture | — | — |
| Phone field | +0.16 | +0.16 |
| Single choice | +0.16 Radio buttons or a single-select dropdown. | +0.16 |
| Multiple choice | — | — |
| Free text | +0.16 Collected through the Message field. | +0.16 |
| Consent checkbox | +0.48 Consent checkbox (+0.16) · Email marketing consent (+0.32) | +0.16 |
| Hidden fields | +0.16 Any input field can be set to hidden. | +0.16 |
| Multi-step | — | — |
| Logic | — | — |
| Validation | +1.78 Validation (+0.16) · Field validation (+0.32) · Email format (+0.32) · Phone format (+0.32) · Email typo check (+0.32) · Business email filter (+0.32) | +0.48 Validation (+0.16) · Required fields (+0.32) |
| CAPTCHA | — | — |
| Email double opt-in | +0.32 Set per popup or inherited from the account default. | — |
| Follow-up | +2.26 Follow-up (+0.32) · After signup (+0.32) · Reward email (+0.32) · Email automation (+0.32) · Email sequences (+0.32) · Delays and branches (+0.32) · Lifecycle triggers (+0.32) | — |
| Score | +5.659.51 | +1.453.38 |
Surveys
Poptin can collect customer answers through form fields. Dedicated feedback ratings and quiz formats are evaluated separately from ordinary signup questions. Picreel forms include written answers, radio buttons and dropdowns. These can capture a preference during signup, but do not by themselves establish a recommendation quiz, score calculation or branching survey.
| Surveys | Poptin | Picreel |
|---|---|---|
| Numeric rating | — | — |
| NPS | — | — |
| Star rating | — | — |
| Emoji rating | — | — |
| Binary rating | — | — |
| Quizzes | — | — |
| Score | +09.51 | +03.38 |
Gamification
Poptin provides several game journeys and prize controls. Picreel places gamification in Business, so its entry plan should not be used as the price of a game campaign. Poptin provides wheel, gift and scratch formats. Wheel and gift settings include prize labels, coupon codes, relative weights, losing outcomes and redirects. Weights of 2:1:1 displayed as 50%, 25% and 25%. Separate teaser, play, post-play, winning and losing screens give you control over the journey. The scratch setup we used revealed a fixed offer. Picreel places games on Business. Compare game selection and prize controls with that tier rather than the Essentials entry offer.
| Gamification | Poptin | Picreel |
|---|---|---|
| Spin the wheel | +0.66 Separate play, winning and losing screens. Spin the wheel (+0.13) · Prize weights (+0.26) · Losing slices (+0.26) | +0.13 |
| Slot machine | — | — |
| Plinko | — | — |
| Lottery ball | — | — |
| Claw machine | — | — |
| Scratch card | +0.26 | — |
| Pick a gift | +0.26 | — |
| Pick a card | — | — |
| Break the egg | — | — |
| Shake the tree | — | — |
| Memory cards | — | — |
| Treasure hunt | — | — |
| Learn to earn | — | — |
| Seasonal calendar | — | — |
| Daily offers | — | — |
| Score | +1.1910.7 | +0.133.51 |
Targeting
Poptin includes delay, exit intent, scroll, page count, click count and inactivity triggers. Manual triggers fire when the first selected condition is met. Device, URL, country, frequency and schedules provide the basic audience controls. JavaScript, Autopilot, previous-page, cookie and other advanced conditions can require a paid plan. Picreel provides URL inclusion and exclusion, device and country rules, new or returning visitor conditions and cookies. Exit, delay, scroll and CSS-selector clicks control the opening moment, with repeat display from once to monthly.
| Targeting | Poptin | Picreel |
|---|---|---|
| Page targeting | +0.23 | +0.23 |
| Geo targeting | +0.23 | +0.23 |
| Device targeting | +0.23 | +0.23 |
| Audience targeting | +2.93 Audience targeting (+0.23) · Referrer targeting (+0.45) · Cart targeting (+0.45) · Profile targeting (+0.45) · Customer tags (+0.45) · Login status (+0.45) · Order history (+0.45) | +0.68 Audience targeting (+0.23) · New/returning visitors (+0.45) |
| Behavior triggers | +1.35 Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Inactivity trigger (+0.45) | +0.9 Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) |
| Click trigger | +0.23 | +0.23 |
| Scheduling | +0.45 | — |
| Frequency cap | +0.23 Separate repeat rules for new, returning and converted visitors. | +0.23 |
| Campaign control | — | — |
| Score | +5.8516.55 | +2.76.21 |
Experiments
Poptin groups variants into a dashboard test. Picreel’s trial supports tests, but conflicting public tier descriptions leave ongoing access a separate buying question. Poptin creates an A/B variant from a completed campaign and groups the designs in one dashboard test. This is useful for comparing a headline, incentive or layout without managing two unrelated campaigns. The A/B command becomes available after the initial campaign setup. Picreel’s trial lets you select two to five campaigns for a comparison test. Its public Free overview and paid tier descriptions disagree on access, with the detailed list placing A/B testing in Enterprise.
| Experiments | Poptin | Picreel |
|---|---|---|
| A/B testing | +0.7 An A/B variant is created from a finished campaign and grouped in one test. A/B testing (+0.35) · Popup tests (+0.35) | +0.7 A/B testing (+0.35) · Popup tests (+0.35) |
| Score | +0.717.25 | +0.76.91 |
Email & SMS
Poptin Growth combines captured contacts with email campaigns and automations. Its canvas supports a confirmed-subscription trigger, source filters, Yes/No conditions, delays, email actions and contact operations. Retrigger controls help manage repeat entry. The email editor includes columns, text, images, buttons, HTML, coupons and reusable blocks. Picreel sends captured leads to external email services, so the chosen destination is part of the workflow.
| Email & SMS | Poptin | Picreel |
|---|---|---|
| Email marketing | +1.5 Campaigns, segments and journeys; Growth Free covers 250 contacts and 500 emails. | — |
| SMS marketing | — | — |
| Web push | — | — |
| Score | +1.518.75 | +06.91 |
Team & sites
Poptin’s subaccounts provide a concrete organization model for client work. Domain allowances alone do not establish equivalent client separation in Picreel. Poptin exposes users, subaccounts and account- or subaccount-scoped API keys. Its Users screen describes broad editing, deletion and billing access, while seat availability depends on the offer. On Agency, sub-account users cannot open Billing and Plans. Treat the user allowance and the popup-domain allowance as separate plan details. Picreel Business lists five domains and unlimited users. A user allowance does not describe publishing permissions or client isolation.
| Team & sites | Poptin | Picreel |
|---|---|---|
| Workspaces | +1.69 One domain on Free and Basic, four on Pro, unlimited on Agency and Growth. Workspaces (+0.56) · Several sites (+0.56) · Client portfolio (+0.56) | — |
| Team | +0.28 | +0.28 |
| Roles | +1.13 Roles (+0.56) · Billing access controls (+0.56) | — |
| Score | +3.0921.85 | +0.287.2 |
Developer
Poptin’s public API manages contacts and email operations, reads popup analytics, and pauses or resumes existing popups. Keys belong to an account or subaccount and can be revoked. Webhooks forward form submissions to an external endpoint. Picreel provides a Webhook integration for lead delivery, while its published Enterprise offer lists API access and callbacks. Match the required operation to the plan; sending a lead is different from creating a campaign externally.
| Developer | Poptin | Picreel |
|---|---|---|
| HTTP API | +1.5 Contacts, email campaigns and popup analytics; keys are tied to one account. HTTP API (+0.38) · Operate campaigns (+0.38) · Read performance (+0.38) · Scoped credentials (+0.38) | — |
| Browser API | — | — |
| Webhooks | +0.19 | +0.19 |
| MCP server | — | — |
| Score | +1.6923.53 | +0.197.38 |
Support
Poptin includes chat and email support on Free, Basic and Pro; Growth and Agency add premium support. Support availability follows the product and plan you choose. Picreel Enterprise lists 24/7 chat, email and phone support, an account manager and training. Those services should not be attached to the Essentials entry price.
| Support | Poptin | Picreel |
|---|---|---|
| Chat support | +1.8 | — |
| Score | +1.825.33 | +07.38 |
Editor & workflow
Poptin includes editor access on Growth Free and saves campaigns as inactive drafts. Its visual controls let you configure elements, fields and buttons directly. Picreel lets you save a campaign switched off and activate it separately. Trial access can expose controls from higher tiers, so choose the paid package around the tools required for ongoing campaigns.
| Editor & workflow | Poptin | Picreel |
|---|---|---|
| Free editor | +0.77 | — |
| Campaign drafts | +0.39 | +0.39 |
| Saved versions | — | — |
| AI popup assistant | — | — |
| Score | +1.1626.49 | +0.397.77 |
Data & reporting
Poptin reports visitors, views and conversions, with email reporting in the email product. Scheduled lead and statistics reports include recipient, subaccount, interval and timezone settings. Its reporting API is useful when you want to bring results into an external dashboard or an agent workflow. Picreel documents a Google Analytics connection. An external analytics route is not equivalent to a built-in export or reporting control.
| Data & reporting | Poptin | Picreel |
|---|---|---|
| Field mapping | — | — |
| Lead export | — | — |
| Scheduled reports | +0.64 | — |
| Revenue goals | — | — |
| Team notifications | +1.93 Team notifications (+0.64) · Email (+0.64) · Slack (+0.64) | — |
| Score | +2.5729.06 | +07.77 |
Integrations
Poptin connects to email and CRM platforms, with Make and Zapier for additional workflows. Slack supports team notifications, and a webhook route can forward submissions. Its REST API offers another route to contacts and reporting. A store can therefore keep its existing email platform rather than moving to Poptin Growth. Picreel lists email platforms, HubSpot and Salesforce, with Zapier extending the available destinations; Enterprise lists API access, callbacks and webhooks.
| Integrations | Poptin | Picreel |
|---|---|---|
| +0.13 Kit: Authorize Kit or enter an API key, then select a form to receive name, email and phone. The Kit form’s confirmation-email settings determine whether subscribers must confirm before joining. Brevo: Connect with a v3 API key and list ID to send name, email and phone. Names split into first and last name; the SMS attribute requires a phone number with its country prefix. ActiveCampaign, ActiveTrail, AWeber, Benchmark, Campaign Monitor, CM Commerce, Constant Contact, Customer.io, Dotdigital, Drip, E-goi, Ecomail, Elastic Email, EmailOctopus, Emma, GetResponse, Gist, iContact, MailerLite, Mailgun, Mailjet, Moosend, Omnisend, SendFox, SendGrid, Sendlane, Sendloop, SendPulse: Send new popup contacts to the connected email platform for follow-up. The integration selector is included in Growth Free; custom-field transfer depends on the selected connector. Klaviyo: Choose a Klaviyo list to receive name, email, phone and custom properties. SMS needs consent and confirmation; invalid phone numbers can prevent list membership. Mailchimp: Connect Mailchimp, select tags and groups, and enable updates for returning contacts if needed. Message and consent values use text merge fields named MESSAGE and CONSENT. | +0.13 ActiveCampaign, Constant Contact, Marketo, AWeber: Send contact information collected by Picreel campaigns to an external marketing platform. The connection handles lead delivery; newsletters and sales follow-up run in the receiving service. Klaviyo: Picreel lists Klaviyo, but its setup link leads to Zapier instructions. Confirm the direct or bridge route, receiving list and supported fields before planning follow-up. Mailchimp: Enter the API key and list ID, then assign the Picreel campaign. The connection sends both previously collected leads and future submissions to that audience. | |
| SMS | — | — |
| CRM | +0.13 Agile CRM, Fireberry, Freshsales, Keap, LeadSquared, Nutshell, Pipedrive, Salesflare, Salesforce, Zoho CRM: Route new contacts to sales tools. HubSpot: The CRM route sends name, email and phone, with optional contact updates. HubSpot Forms also sends Message to a chosen form. Both require an email field and account authorization. | +0.13 Salesforce: Send contact information collected by Picreel campaigns to Salesforce for sales follow-up. HubSpot: Send captured email, name and phone to HubSpot for sales follow-up. Specific form submissions and custom-property mapping need separate confirmation. |
| Messaging | +0.25 Crisp, Drift, Intercom, Slack: These messaging services appeared in the authenticated integration selector. Delivery was not tested. | — |
| Customer lifecycle | — | — |
| Analytics | — | +0.25 Google Analytics: Track popup performance in external analytics. |
| Advertising | — | — |
| Marketing tools | — | — |
| Store | — | — |
| Product recommendations | — | — |
| Personalization | — | — |
| Reviews | — | — |
| Content | — | — |
| Custom forms | — | — |
| Data & validation | — | — |
| Spreadsheets | — | — |
| Automation | +0.13 Make, Zapier: Use intermediary workflows for additional destinations. | +0.13 Zapier: Forward popup leads to other apps. The advertised hundreds of integrations include destinations reached through Zapier. |
| Custom connections | +0.13 REST API, Webhooks: Read popup analytics, pause or resume existing popups, and manage contacts through the API. Webhooks forward form submissions to your endpoint. MCP is not yet available. | +0.13 API, Callbacks, Webhooks: The pricing page lists these developer options under Enterprise; do not assume entry-plan access. |
| Score | +0.7529.81 | +0.758.52 |
Shopify
Poptin has a native Shopify app. Cart item count, cart value, specific products, customer tags and login status can shape the audience. Order-history targeting requires an upgrade. Shopify cart triggers and post-purchase automations can start the next interaction. Popup buttons offer Add to cart. Coupon setup supports fixed codes and imported unique-code lists, including CSV and fallback codes. These controls suit targeted capture and straightforward cart offers. Picreel’s general capture features do not establish cart and customer operations. A store offer that needs more than contact collection should follow the individual store checks.
| Shopify | Poptin | Picreel |
|---|---|---|
| Storefront installation | +0.79 Install the app and enable its theme embed. | — |
| Native Shopify app | +0.79 Install the native Poptin app from the Shopify App Store. | — |
| Built for Shopify | — No Built for Shopify badge, as confirmed by the site owner. | — No Built for Shopify badge, as confirmed by the site owner. |
| Shopify media assets | — | — |
| Shopify products and variants | — | — |
| Shopify collections | — | — |
| Shopify discount assets | — | — |
| Shopify metafields and metaobjects | — | — |
| Shopify customer data | +0.79 Use customer tags, login status and order history. Order-history access requires an upgrade. | — |
| Shopify customer synchronization | — | — |
| Shopify events and triggers | +0.79 Use a cart trigger or a follow-up automation after a Shopify purchase. | — |
| Shopify audience and cart targeting | +0.79 Target by cart item count, value and products, login status, customer tags and order history. Order-history targeting requires an upgrade. | — |
| Apply a Shopify discount | — | — |
| Add a Shopify product to cart | +0.79 Add a product to the cart with a popup button. | — |
| Buy now / direct checkout | — | — |
| Shopify Flow | — | — |
| Score | +4.7234.54 | +08.52 |
Pricing
Compare annual commitment, branding fees and feature tier as well as capacity. Poptin visitors and Picreel pageviews measure different activity. Poptin’s monthly popup plans are Basic at $25 for 10,000 visitors and one domain, Pro at $59 for 50,000 visitors and four domains, and Agency at $119 for 150,000 visitors and unlimited domains. Growth uses a separate contact-and-email model: the $19 bracket covers 500 contacts and 5,000 visitors, with unlimited emails and domains. Visitor allowances count visitors to installed pages, not just popup viewers. Picreel Essentials advertises $9.99 per month billed annually for 50,000 pageviews and one domain; Business is $39.99 for 200,000 pageviews and five domains. Branding removal is a separate $300 per year.
| Pricing | Poptin | Picreel |
|---|---|---|
A small website
| $0 / mo · Free Covers 1,000 visitors and one website, so no paid plan is needed. +0.5 points | $0 / mo · Free The free offer covers 5,000 pageviews; this capacity-only workload uses 2,000. +0.5 points |
Visitors explore more pages
| $25 / mo · Basic Basic covers 10,000 visitors on one website. Viewing more pages does not increase the visitor count. +1 point | — Paid prices are annual monthly equivalents; a qualifying monthly subscription is not established. Free feature-access claims also conflict with the paid tier matrix. |
A higher-traffic website
| $59 / mo · Pro Basic stops at 10,000 visitors. Pro covers the required 50,000. +1 point | — Paid prices are annual monthly equivalents; a qualifying monthly subscription is not established. Free feature-access claims also conflict with the paid tier matrix. |
Two websites on one account
| $59 / mo · Pro Basic allows only one website. Pro includes four, so it fits both sites even though their traffic is modest. +1 point | — Paid prices are annual monthly equivalents; a qualifying monthly subscription is not established. Free feature-access claims also conflict with the paid tier matrix. |
Launch popups without vendor branding
| $19 / mo · Growth · 500 contacts Removing branding requires paid access; Growth is cheaper than Basic and covers 5,000 visitors. +1 point | — Paid prices are annual monthly equivalents; a qualifying monthly subscription is not established. Free feature-access claims also conflict with the paid tier matrix. |
Run a sale or promotion
| $0 / mo · Free Free supports promotional popups, links to an offer and fixed coupon codes. This traffic fits its free allowance. +1 point | — Paid prices are annual monthly equivalents; a qualifying monthly subscription is not established. Free feature-access claims also conflict with the paid tier matrix. |
Improve popup conversion with A/B testing
| $0 / mo · Free A/B testing is included in Free. This scenario stays within its 1,000-visitor limit. +1 point | — Paid prices are annual monthly equivalents; a qualifying monthly subscription is not established. Free feature-access claims also conflict with the paid tier matrix. |
Collect data and feedback with surveys, quizzes and forms
| $0 / mo · Free Free includes surveys and forms with text answers, choice fields and contact details. It covers basic data and feedback collection; a dedicated scored or branching quiz is not established. +1 point | — Paid prices are annual monthly equivalents; a qualifying monthly subscription is not established. Free feature-access claims also conflict with the paid tier matrix. |
Signup plus an automated welcome email
| $19 / mo · Growth · 500 contacts Free stops at 250 active contacts and 500 emails; Growth includes automations and unlimited emails. +1 point | — Paid prices are annual monthly equivalents; a qualifying monthly subscription is not established. Free feature-access claims also conflict with the paid tier matrix. |
Popups and email marketing in one platform
| $19 / mo · Growth · 500 contacts Includes popups, newsletters, audience segments and automated email sequences. Free is limited to 250 contacts and 500 emails; Growth covers 500 contacts, unlimited emails and 5,000 visitors. +1 point | — Paid prices are annual monthly equivalents; a qualifying monthly subscription is not established. Free feature-access claims also conflict with the paid tier matrix. |
| Score | +9.544.04 | +0.59.02 |
The final score
Poptin is the more natural candidate for contact-property controls, validation, subaccounts and native follow-up through Growth. Picreel can serve a simpler capture campaign when the chosen tier covers its requirements. Its branding and experiment conditions deserve attention before comparing the headline subscription prices.
- Poptin
- 44.04
- Picreel
- 9.02
What matters most to you?
Let’s put your priorities first
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Poptin | Picreel |
|---|---|---|
| The overall feature set | 44.04 | 9.02 |
| Popups without email marketing | 43.08 | 14.64 |
| Collecting more leads | 42.62 | 12.65 |
| Driving clicks and actions | 42.38 | 13.54 |
| Popups and email marketing in one service | 49.28 | —Required capability unconfirmed |
| Running campaigns for my Shopify store | 42.05 | —Required capability unconfirmed |
| A/B testing and measuring results | 34.91 | 7.33 |
| Creating and editing campaigns with AI | —Required capability unconfirmed | —Required capability unconfirmed |
| Collecting data and feedback | 37.03 | 8.69 |
| Working with a team or managing clients | 60.99 | 7.12 |
| Connecting AI agents to my workflow | 44.52 | —Required capability unconfirmed |
How the comparison works
These scores are relative to Poptin and Picreel in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
Relative scores, not universal ratings
The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
One shared pool of 100 points
The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
How features earn points
If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
How prices earn points
Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
Which plans count
Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
How your priorities change the score
A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.