Poptin
58.34Site owners running signup, promotional and form-free popups. Basic covers one unbranded site with 10,000 monthly visitors; Growth combines popups, email and team management with separate visitor and contact limits.
- Who is this app for?
- Site owners wanting unbranded capture and promo popups, with an upgrade path for agencies managing separate client accounts.
- Main advantage
- Basic keeps unlimited popups and removes branding for one site. You can expand traffic and sites without changing the basic workflow.
- Main limitation
- Visitor billing counts people reaching pages with the snippet, even when no popup appears. Growth adds a separate contact allowance, so its lower starting price does not cover every workload.
Pricing and plans
Poptin’s popup-only plans scale by monthly visitors and domains. Free covers 1,000 visitors on one domain; Basic removes branding and raises the allowance to 10,000 visitors. All four tiers allow unlimited popups. Prices below use monthly billing.
The Emails & Poptins bundle is a separate choice. At the 500-contact setting, Growth costs $19/month for 5,000 visitors, unlimited domains and emails, plus account and user management. Basic buys twice the visitor allowance; Growth adds email and team tools at a lower traffic limit.
| Plan | Price & limits | What changes |
|---|---|---|
| Free | Free1,000 visitors · 1 domain | Unlimited popups · Poptin branding |
| Growth · Emails & Poptins | $19.00/mo5,000 visitors · 500 contacts · Unlimited domains | No branding · Unlimited emails · Accounts and users |
| BasicPapa pick | $25.00/mo10,000 visitors · 1 domain | No branding |
| Pro | $59.00/mo50,000 visitors · 4 domains | More traffic and sites |
| Agency | $119.00/moFrom 150,000 visitors · Unlimited domains | Accounts and user management |
Features and plan access
Poptin combines signup forms with promotional and interactive popups. Gamification reveals rewards, surveys collect feedback and countdowns highlight deadlines. We created an A/B pair from a completed campaign; visitor allocation and winner selection remain untested. Choose around the outcome you need: signups, sales, feedback or clicks.
Popup and embedded-form editors expose email, phone, message and consent fields, hidden values, email validation and double opt-in. The inspected choice field supports radio buttons or a dropdown with editable answers. Native NPS, rating scales, quiz scoring and conditional form steps were not established; email-automation branching is a separate capability.
The email automation builder supports popup-conversion and subscription triggers, delays, Yes/No branches and updates to contact data. Growth Free lists 250 contacts and 500 emails. We saved and reopened an OFF automation with a Yes/No condition and a one-day delay; the separate campaign wizard stalled at Audience, so campaign setup and sending remain untested. The separate email template editor opened successfully, with reusable blocks, coupons and desktop/mobile controls.
| Feature | Scope and plan |
|---|---|
| A/B testing | Created a same-template A/B variant from a completed campaign. The dashboard grouped the two designs as one test. Both were switched off after a temporary test-store activation; live allocation and statistical stopping remain unverified. Growth Free and Growth |
| Follow-up | Build email journeys triggered by popup conversions, subscriptions, tags, visits, email activity or dates. Add delays, Yes/No branches and contact updates. After signup · Reward email · Email automation · Email sequences · Delays and branches · Lifecycle triggersAutomation editor available on Growth Free; sending not tested |
| Countdown | Show a countdown inside the popup for a timed offer or event. Growth Free and Growth |
| Page targeting | Target specific URLs. Growth Free and Growth |
| Geo targeting | Target visitors by country in the display rules. Growth Free and Growth |
| Device targeting | Select desktop, mobile or both in the display rules. Growth Free and Growth |
| Audience targeting | Target visitors by traffic source and, with a connected Shopify store, by login status, customer tags, cart item count, cart value or specific products. Order-history targeting requires an upgrade. Referrer targeting · Cart targeting · Profile targeting · Customer tags · Login status · Order historyGrowth Free: basic audience rules · Growth: cookie, JavaScript and order-history targeting |
| Behavior triggers | The editor offers exit intent, time delay, scroll, page count, click count and inactivity triggers. Multiple manual triggers use the first condition reached. JavaScript and Autopilot triggers are upgrade-gated on Growth Free. Time delay · Exit intent · Scroll trigger · Inactivity triggerGrowth Free and Growth |
| Email marketing | The Emails & Poptins bundle includes campaigns, audience segments and automation journeys. Growth Free lists 250 contacts and 500 emails. Growth Free: 250 contacts / 500 emails; paid Growth expands capacity |
| Click trigger | Open a campaign when a visitor clicks a selected element. Growth Free and Growth |
| HTTP API | Manage contacts and email operations, read popup analytics, and pause or resume existing popups through the public API. API keys are revocable and bound to an account or subaccount. API access is listed on Free. Operate campaigns · Read performance · Scoped credentialsAPI access listed on Free and paid plans |
| Webhooks | Forward popup form submissions to an external endpoint. Growth Free and Growth |
| Mobile editor | Turn on Mobile Editing to design a separate mobile version: text, background, images, button colour, size, thank-you screen and field order can differ from desktop. Growth Free and Growth |
Formats & content
Poptin can promote a sale, launch or delivery notice without collecting an email. In the scratch editor, we built a message with a close control and no form or action button. Sticky top and bottom bars offer another message format.
Slide-in messages keep the notice at the edge of the page; bars provide a persistent strip, and teasers let visitors open the full message themselves. Scheduling sets the dates and time windows for a notice. Page, country, device and trigger controls are listed in Features and plan access.
Billing counts unique monthly visitors to pages with the Poptin snippet, whether or not a popup appears. Views count actual displays, including repeats. A narrowly targeted notice therefore does not make the rest of that tracked traffic free.
| Feature | How it works in Poptin |
|---|---|
| Message | Show a standalone message without a form or action button. Visitors can simply read and dismiss it.+1.12 |
| Flyby / slide-in | Slide-in messages appear from the edge rather than taking over the page. The scratch editor includes a slide-in layout.+1.11 |
| Promo bars | Display sticky top or bottom bars.+1.11 |
| Teasers | A small teaser invites visitors to open the full popup when they are ready.+1.11 |
| Countdown | Show a countdown inside the popup for a timed offer or event.+1.11 |
| Mobile editor | Turn on Mobile Editing to design a separate mobile version: text, background, images, button colour, size, thank-you screen and field order can differ from desktop.+1.11 |
| Total | 6.67 / 103.33 unearned points — Content carousel (1.11) · Eye-catching (1.11) · Dynamic text (1.11) |
Forms
Poptin’s form controls include email capture, phone field, single choice, free text, and consent checkbox. Build email journeys triggered by popup conversions, subscriptions, tags, visits, email activity or dates. Add delays, Yes/No branches and contact updates. Check email format and common typos, accept only business emails, or combine both checks.
| Feature | How it works in Poptin |
|---|---|
| Email capture | Collect email addresses through signup forms and pass new contacts to the connected mailing list.+1 |
| Phone field | Collect a phone number in a dedicated contact field.+1 |
| Single choice | The inspected field offers Radio and Single-select display modes, with editable option labels and values. This confirms one selected answer; it does not establish a scored quiz or rating scale.+1 |
| Free text | Collect a written response with the Message field.+1 |
| Consent checkbox | Add an Email Consent checkbox alongside the signup fields.+0.5 |
| Hidden fields | Set an input field to Hidden instead of displaying it to visitors.+1 |
| Validation | Check email format and common typos, accept only business emails, or combine both checks.Field validation · Email format · Phone format · Email typo check · Business email filter+0.6 |
| Email double opt-in | Choose a double opt-in setting for the popup or inherit the account setting.+1 |
| Follow-up | Build email journeys triggered by popup conversions, subscriptions, tags, visits, email activity or dates. Add delays, Yes/No branches and contact updates.After signup · Reward email · Email automation · Email sequences · Delays and branches · Lifecycle triggers+0.87 |
| Total | 7.97 / 146.03 unearned points — SMS capture (1) · Multiple choice (1) · Multi-step (1) |
Surveys
Poptin has no confirmed capabilities in this section in the current review. Choose the response format around the question you want to answer. A recommendation score, a satisfaction rating and a quiz outcome serve different purposes; support for one does not imply the others or an automatic report.
| Feature | How it works in Poptin |
|---|---|
| Total | 0 / 55 unearned points — Numeric rating (0.84) · NPS (0.84) · Star rating (0.83) |
Gamification
Three reward games are available: wheel, scratch card and pick a gift. Wheel and gift editors expose prize weights and losing outcomes; scratch reveals a configured offer. Useful for signup incentives without a separate game tool. All three editors opened on Growth Free; live reward delivery was not tested.
| Feature | How it works in Poptin |
|---|---|
Set prize labels, codes and relative weights. Mark losing outcomes and edit separate Play, Post Play, Winning and Losing screens; the post-play form can be skipped.Prize weights · Losing slices+1.67 | |
Reveal an offer beneath a scratch layer, then collect an email on the post-play screen or skip straight to the winning screen. The inspected template had no prize-weight or losing-outcome controls.+1.67 | |
Let visitors pick a gift box. Configure prize labels, codes, relative weights, losing outcomes and redirects, with separate winning and losing screens and an optional post-play form.+1.66 | |
| Total | 5 / 5 |
Targeting
Poptin’s audience and display controls include page targeting, geo targeting, device targeting, audience targeting, and behavior triggers. Target visitors by traffic source and, with a connected Shopify store, by login status, customer tags, cart item count, cart value or specific products. Order-history targeting requires an upgrade. The editor offers exit intent, time delay, scroll, page count, click count and inactivity triggers. Multiple manual triggers use the first condition reached. JavaScript and Autopilot triggers are upgrade-gated on Growth Free.
| Feature | How it works in Poptin |
|---|---|
| Page targeting | Target specific URLs.+1.34 |
| Geo targeting | Target visitors by country in the display rules.+1.34 |
| Device targeting | Select desktop, mobile or both in the display rules.+1.34 |
| Audience targeting | Target visitors by traffic source and, with a connected Shopify store, by login status, customer tags, cart item count, cart value or specific products. Order-history targeting requires an upgrade.Referrer targeting · Cart targeting · Profile targeting · Customer tags · Login status · Order history+1.04 |
| Behavior triggers | The editor offers exit intent, time delay, scroll, page count, click count and inactivity triggers. Multiple manual triggers use the first condition reached. JavaScript and Autopilot triggers are upgrade-gated on Growth Free.Time delay · Exit intent · Scroll trigger · Inactivity trigger+0.85 |
| Click trigger | Open a campaign when a visitor clicks a selected element.+1.33 |
| Scheduling | Set days, date ranges and time windows.+1.33 |
| Frequency cap | Control repeat display for new and returning visitors and whether converted visitors can see the form again.+1.33 |
| Total | 9.9 / 122.1 unearned points — Campaign control (1.33) · Hover trigger (0.16) · Custom event trigger (0.16) · Page-load trigger (0.16) · New/returning visitors (0.15) · List segments (0.14) |
Experiments
Poptin’s testing tools include A/B testing. Popup testing, email testing and automation experiments are separate capabilities. A useful comparison also considers traffic allocation, how a winner is selected and whether a no-popup control is available to measure the effect of showing a campaign at all.
| Feature | How it works in Poptin |
|---|---|
| A/B testing | Created a same-template A/B variant from a completed campaign. The dashboard grouped the two designs as one test. Both were switched off after a temporary test-store activation; live allocation and statistical stopping remain unverified.+1.56 |
| Total | 1.56 / 75.44 unearned points — Workflow tests (0.78) · Traffic split (0.78) · No-popup holdout (0.78) · Automatic winner (0.78) · Email or SMS campaign tests (0.78) · Email tests (0.77) · SMS tests (0.77) |
Email & SMS
Poptin’s messaging channels include email marketing. The Emails & Poptins bundle includes campaigns, audience segments and automation journeys. Growth Free lists 250 contacts and 500 emails. Capturing an address in a popup and sending a marketing campaign are separate jobs. Compare native sending channels, automation and their allowances independently from the popup subscription; an integration with a mailing platform does not include that platform’s sending service.
| Feature | How it works in Poptin |
|---|---|
| Email marketing | The Emails & Poptins bundle includes campaigns, audience segments and automation journeys. Growth Free lists 250 contacts and 500 emails.+4 |
| Total | 4 / 51 unearned points — SMS marketing (0.5) · Web push (0.5) |
Team & sites
Poptin offers account and user management in both Agency and Growth. Agency belongs to the popup-only range; Growth bundles email and starts with a much smaller visitor allowance. Basic remains our pick for one unbranded site needing up to 10,000 visitors.
The pricing matrix lists user management on Growth and Agency, but Users & Access says any paid plan. Its help text describes broad access, including editing, deleting and billing. Confirm Basic or Pro eligibility and the available permission controls before choosing a team plan.
| Feature | How it works in Poptin |
|---|---|
| Workspaces | Popup-only Free and Basic cover one domain, Pro covers four, and Agency supports unlimited domains. Growth also includes unlimited domains and account management.Several sites · Client portfolio+1.25 |
| Team | Invite users to the account. The pricing matrix lists user management on Agency and Growth, while the access screen lists any paid plan.+0.84 |
| Roles | The Users & Access screen describes shared editing, deletion and billing access. It says any paid plan, while the pricing matrix reserves user management for Growth and Agency; confirm access for Basic or Pro before buying.+1.66 |
| Total | 3.75 / 51.25 unearned points — Activity history (0.83) · Projects (0.42) |
Developer
Poptin’s developer interfaces include HTTP API and webhooks. Manage contacts and email operations, read popup analytics, and pause or resume existing popups through the public API. API keys are revocable and bound to an account or subaccount. API access is listed on Free.
| Feature | How it works in Poptin |
|---|---|
| HTTP API | Manage contacts and email operations, read popup analytics, and pause or resume existing popups through the public API. API keys are revocable and bound to an account or subaccount. API access is listed on Free.Operate campaigns · Read performance · Scoped credentials+1 |
| Webhooks | Forward popup form submissions to an external endpoint.+1.25 |
| Total | 2.25 / 52.75 unearned points — Browser API (1.25) · MCP server (1.25) · Create designs (0.25) |
Support
Poptin lists chat and email support for Free, Basic and Pro, with premium support on Growth and Agency. Smaller sites can therefore contact support without buying the agency tier.
Published support hours and guaranteed response times have not been established. We have not tested response speed or resolution quality. If launch-time assistance matters, confirm coverage and what Agency’s premium support adds; a listed chat channel alone does not establish round-the-clock availability.
| Feature | How it works in Poptin |
|---|---|
| Chat support | Chat and email support are listed on the public pricing page.+2 |
| Total | 2 / 2 |
Editor & workflow
Poptin’s editing tools include free editor and campaign drafts. Save campaigns as inactive drafts. The Growth Free plan includes editor access. Editing, saving a draft and activating a campaign are separate stages of the workflow. Consider how changes are prepared and reviewed before visitors see them. An AI writing assistant also has a narrower role than an assistant that can change layout or targeting.
| Feature | How it works in Poptin |
|---|---|
| Free editor | The Growth Free plan includes editor access.+1.5 |
| Campaign drafts | Save campaigns as inactive drafts.+1.5 |
| Total | 3 / 63 unearned points — Saved versions (1.5) · AI popup assistant (1.5) |
Data & reporting
Poptin’s data and reporting tools include scheduled reports and team notifications. Schedule lead and statistics reports. The account integration selector offers Slack as a destination. Use the reporting workflow to connect captured responses with the decisions you need to make. Downloading leads, scheduling reports and attributing revenue are different capabilities; a contact export alone does not establish an analytics dashboard or revenue measurement.
| Feature | How it works in Poptin |
|---|---|
| Scheduled reports | Schedule lead and statistics reports.+1 |
| Team notifications | The account integration selector offers Slack as a destination.Email · Slack+1 |
| Total | 2 / 53 unearned points — Field mapping (1) · Lead export (1) · Revenue goals (1) |
Integrations
Poptin connects captured contacts to email platforms, CRMs and messaging tools, letting you keep your existing marketing workflow. Its catalogue includes Mailchimp, Klaviyo, HubSpot and Salesforce, with Make and Zapier available for intermediary workflows.
The editor enables lead integrations after you add an input field, and includes a webhook URL option. The public API separately manages contacts, reads popup analytics and can pause or resume existing popups. MCP is still marked Coming soon; the API is the available route for custom agent workflows. Our integration guide explains the connection types and workflows. For store-specific features, see our Shopify popup apps overview.
| Connection | Services and data |
|---|---|
| ActiveCampaign · ActiveTrail · AWeber · Benchmark · Brevo · Campaign Monitor · CM Commerce · Constant Contact · Customer.io · Dotdigital · Drip · E-goi · Ecomail · Elastic Email · EmailOctopus · Emma · GetResponse · Gist · iContact · Kit · Klaviyo · MailerLite · Mailgun · Mailjet · Moosend · Omnisend · SendFox · SendGrid · Sendlane · Sendloop · SendPulseTransfer captured contacts to your mailing platform. The integration selector is available in Growth Free; provider-specific field mapping is unconfirmed.+1.25 | |
| MailchimpConnect from Email and Integration using Mailchimp authorization or an API key. Send signups with tags and groups; the Update Existing Contacts option also updates returning subscribers while retaining their existing tags and groups. Message and consent values use text merge fields named MESSAGE and CONSENT.— | |
| CRM | Agile CRM · Fireberry · Freshsales · HubSpot · Keap · LeadSquared · Nutshell · Pipedrive · Salesflare · Salesforce · Zoho CRMRoute new contacts to sales tools.+1.25 |
| Messaging | Crisp · Drift · Intercom · SlackThese messaging services appeared in the authenticated integration selector. Delivery was not tested.+1.25 |
| Automation | Make · ZapierUse intermediary workflows for additional destinations.+1.25 |
| Custom connections | REST API · WebhooksRead popup analytics, pause or resume existing popups, and manage contacts through the API. Webhooks forward form submissions to your endpoint. MCP is not yet available.— |
| Total | 5 / 5 |
Works with Shopify
Poptin’s Shopify coverage includes storefront installation, native app, customer data, and events and triggers. Use customer tags, login status and order history. Order-history access requires an upgrade. Use a cart trigger or a follow-up automation after a Shopify purchase. Installation, customer data, discounts and cart actions are separate capabilities. A Shopify listing alone does not establish support for all of them, and features supplied by a separate app need to be considered with that app’s access and pricing.
| Capability | How it works in Poptin |
|---|---|
| Storefront installation | Install the app and enable its theme embed.+0.88 |
| Native app | Install the native Poptin app from the Shopify App Store.+0.88 |
| Built for Shopify | — |
| Media assets | — |
| Products and variants | — |
| Collections | — |
| Discounts | Use manually entered fixed codes or imported unique codes.— |
| Metafields and metaobjects | — |
| Customer data | Use customer tags, login status and order history. Order-history access requires an upgrade.+0.87 |
| Customer synchronization | — |
| Events and triggers | Use a cart trigger or a follow-up automation after a Shopify purchase.+0.87 |
| Audience and cart targeting | Target by cart item count, value and products, login status, customer tags and order history. Order-history targeting requires an upgrade.+0.87 |
| Apply a discount | — |
| Add to cart | Add a product to the cart with a popup button.+0.87 |
| Buy now / direct checkout | — |
| Shopify Flow | — |
| Total | 5.24 / 148.76 unearned points — Built for Shopify (0.88) · Shopify media assets (0.88) · Shopify products and variants (0.88) |
Capability score
The capability score brings together the confirmed features in the sections above, excluding pricing. Each metric belongs to one section, and a feature’s score includes its subfeatures. The breakdown shows how much each area contributes and where points remain unearned. It measures feature coverage, rather than conversion performance or value for money.
- Total
- 58.34 / 100
AI agent readiness
Agent readiness looks at a complete working process: understanding a campaign, creating or changing it, operating it, reading results and controlling access. This assessment adds context to the Developer section without awarding extra points. In-editor AI assistance and an external agent’s ability to operate the account are considered separately.
Operates existing popups
An agent can inspect performance and pause or resume an existing popup through the API. Building a new popup or changing its design is not established by the current reference.
| Agent task | What the agent can do |
|---|---|
| UnderstandPartial | Read popup configuration and account objects. Plan limits and permission discovery are not established. |
| CreateUnconfirmed | No documented operation for creating a popup or editing its design and targeting. |
| OperatePartial | Pause and resume existing popups. Resume rejects drafts; it cannot publish a new one. |
| MeasureSupported | Retrieve popup analytics, conversions and aggregate metrics, including A/B variants. |
| Work safelyPartial | Keys are bound to an account or subaccount and can be revoked. There is no isolated sandbox. Per-operation permissions, approval controls and design rollback were not established. |
The account pricing lists API access on Free and paid plans. The editor exposes outgoing webhooks. API operations are documentation-based; authenticated requests and webhook delivery were not tested. An in-app generative AI assistant was not established in the inspected popup and form editors.
What one display or signup could cost
At $25 per month, Basic allocates $0.025 per display and $1.25 per signup across 1,000 displays and 20 valid email signups. The table rounds to cents. The 2% signup rate is an assumption, not measured Poptin performance or a vendor charge per event.
This example assumes one domain and 1,000 visitors, within Basic’s 10,000-visitor limit. Actual displays determine the allocated cost; the plan’s maximum allowance does not. For form-free announcements, compare cost per display instead of signups. Taxes, separate email services and customer discounts are excluded.
| Outcome | Calculation | Estimated cost |
|---|---|---|
| One display | $25.00 ÷ 1,000 | $0.03 |
| 1,000 displays | $25.00 ÷ 1,000 × 1,000 | $25.00 |
| One signup | $25.00 ÷ 20 | $1.25 |
Poptin alternatives: which should you choose?
Compare Poptin on campaign cost and site management. Basic suits one unbranded site; client subaccounts or selective announcements on a busy site can change which tool offers better value.
The comparisons below explain when to choose each product. Match the billing unit, site allowance and access requirements: a lower subscription with a different traffic counter is not automatically cheaper for the same campaign.
Poptin vs Getsitecontrol
Poptin Basic counts 10,000 visitors for $25/month. Getsitecontrol Pro counts 100,000 widget displays for $19/month per site; the latter does not charge each unexposed pageview as a display.
- Choose Getsitecontrol
- For selectively displayed announcements on a busy site.
- Choose Poptin
- When visitor-based billing matches repeated campaign exposure. Compare Growth and Agency for account management.
Poptin vs Omnisend
Poptin Basic is $25/month for popup-only use. Its Growth bundle offers 500 contacts, unlimited emails and 5,000 visitors for $19/month. Omnisend Standard starts at $16/month for 500 contacts and 6,000 emails.
- Choose Omnisend
- When welcome and cart-recovery email are part of the same purchase.
- Choose Poptin
- When another email platform already handles follow-up and the job is onsite capture.
About this review
We extended the Growth Free account check on October 12, 2026: all three game editors, an embedded form, popup fields and display rules, integrations, coupons, reports, pricing, user access and an OFF email automation. The campaign Audience step remained blank after reloading. On October 13 we saved and reopened an OFF automation branch and delay, inspected coupon setup and Shopify targeting, and created an A/B pair. Both test campaigns were temporarily activated on a protected Shopify store and then switched off. No popup appeared; the browser blocked the direct-launch address, leaving runtime and delivery unverified. No emails or authenticated API requests were sent. Dates beside sources indicate when the corresponding evidence was checked; publication does not imply that every source was rechecked that day.
“Documented” means the provider describes the capability. A named plan is shown only where we recorded tier evidence. “Not confirmed” means the evidence is insufficient, not that the feature is absent. Paid add-ons and higher-tier restrictions are stated separately. Conflicting billing information prevents a unit-cost estimate.
Recommendations are editorial judgments about fit and cost. Sources are linked next to the claims they support, and every calculation uses the assumptions above.