Omnisend

Pricing and plans

Omnisend’s plans grow with billable contacts. Standard is the moderate-volume email option; Pro targets heavier sending. Standard and Pro start with different contact allowances, so their headline prices are not a like-for-like capacity comparison. Size the list and expected sends before deciding whether the larger offer is worthwhile.

Monthly starting prices, excluding temporary introductory discounts. SMS has separate charges.

Features and plan access

Omnisend combines signup forms with welcome sequences, email campaigns and other ecommerce automations. Multi-step forms can collect information across up to four screens, and a Wheel of Fortune supplies an incentive. A/B testing covers popup, flyout and fullscreen forms, not embedded forms.

Standard increases email capacity and removes branding; Free can cover a small list. SMS is billed separately, while Standard includes web push. Choose the plan around contacts and messaging needs instead of treating the paid email price as a fee required merely to place a signup popup.

Formats & content

A standalone message without a form or action button is not confirmed, so Announcements is not credited. Promotion popups can announce a sale, free shipping or another update without requiring email signup. Email collection is optional, and a CTA can take visitors to the relevant page.

A promotion popup can link shoppers to a sale or delivery information without adding a subscriber. Keep that communication goal separate from welcome flows and lead capture. Contact-based pricing may make sense when Omnisend already runs your marketing, but it is a broader commitment than buying a notice-only widget.

Forms

Omnisend’s form controls include email capture, SMS capture, multi-step, email double opt-in, and follow-up. Split signup into up to four steps. Trigger a welcome automation when someone subscribes through your form, with an immediate message or a sequence. The useful distinction is between collecting a contact and qualifying it: extra questions, consent and the next step after submission shape the signup flow. Phone-number collection and permission to send marketing messages are separate requirements.

Surveys

Omnisend has no confirmed capabilities in this section in the current review. Choose the response format around the question you want to answer. A recommendation score, a satisfaction rating and a quiz outcome serve different purposes; support for one does not imply the others or an automatic report.

Gamification

Omnisend’s game formats include spin the wheel. Spin a prize wheel to reveal a discount or reward. The game is the way an offer is revealed; prize configuration and the signup flow determine what the visitor actually receives. Compare the available formats, reward controls and repeat-play rules before choosing a mechanic for a promotion.

Targeting

Omnisend has no confirmed capabilities in this section in the current review. Audience conditions decide who qualifies, while triggers decide when a message opens. Frequency and scheduling controls serve a different purpose: keeping campaigns relevant across repeat visits and preventing the same promotion from appearing too often.

Experiments

Omnisend’s testing tools include A/B testing. Compare two versions of popup, flyout or fullscreen forms. Embedded forms are excluded. Popup testing, email testing and automation experiments are separate capabilities. A useful comparison also considers traffic allocation, how a winner is selected and whether a no-popup control is available to measure the effect of showing a campaign at all.

Email & SMS

Omnisend’s messaging channels include email marketing, SMS marketing, and web push. Manage email campaigns and automations alongside signup forms. Contact and sending allowances depend on the plan. SMS is available with usage-based charges; it is not included in the Standard email fee.

Team & sites

Omnisend supports account roles for campaign work, analysis and content creation. Owners and Admins manage user access and can access every store in the account. An account may contain multiple stores, but those administrative roles are not isolated to one store.

For teams or agencies, check store visibility before assigning account-wide authority. Use the role appropriate to the person’s task rather than equating a login with unrestricted access. Contact and sending allowances are separate from this permission model and still affect the subscription required.

Developer

Omnisend has no confirmed capabilities in this section in the current review. The scope of each interface matters more than the API label. Opening an existing popup, sending a submitted form to an endpoint and creating or publishing campaigns are different operations. Agent access depends on those operations and the permissions exposed.

Support

Omnisend advertises 24/7 chat and email support on every plan, including Free. A paid upgrade is therefore not needed just to access those stated channels. This remains a vendor availability claim: we have not tested response speed or resolution quality. Confirm the assistance included if a store migration or integration needs hands-on work.

Editor & workflow

Omnisend has no confirmed capabilities in this section in the current review. Editing, saving a draft and activating a campaign are separate stages of the workflow. Consider how changes are prepared and reviewed before visitors see them. An AI writing assistant also has a narrower role than an assistant that can change layout or targeting.

Data & reporting

Omnisend has no confirmed capabilities in this section in the current review. Use the reporting workflow to connect captured responses with the decisions you need to make. Downloading leads, scheduling reports and attributing revenue are different capabilities; a contact export alone does not establish an analytics dashboard or revenue measurement.

Integrations

Commerce connections supply customer, order and product data for segmentation and messages. Advertising, review and support partners add other lifecycle inputs; Canva serves creative assets. Omnisend’s own forms collect into Omnisend, so these broader integrations should not be presented as direct exports to an external email provider.

Omnisend’s own forms collect into Omnisend, not an external email provider. Partner subscriptions and individual connection limits still apply; the catalogue does not confirm every app’s access on each plan. Big Cartel requires its Platinum plan. Our integration guide explains the connection types and workflows.

Works with Shopify

Omnisend’s Shopify coverage includes storefront installation, native app, customer data, and customer synchronization. Bring Shopify customer and order data into Omnisend. Synchronize Shopify customer and order data into Omnisend. Installation, customer data, discounts and cart actions are separate capabilities. A Shopify listing alone does not establish support for all of them, and features supplied by a separate app need to be considered with that app’s access and pricing.

Capability score

The capability score brings together the confirmed features in the sections above, excluding pricing. Each metric belongs to one section, and a feature’s score includes its subfeatures. The breakdown shows how much each area contributes and where points remain unearned. It measures feature coverage, rather than conversion performance or value for money.

Total

28.29 / 100

What one display or signup could cost

At $16.00 per month, the selected plan allocates $0.016 per display and $0.80 per signup across 1,000 displays and 20 valid email signups. The table rounds to cents. The 2% signup rate is an assumption, not measured performance or a vendor charge per event.

The capacity check assumes one site and 250 billable contacts and 500 email sends. Billing is based on billable contacts, which is distinct from the actual outcomes used here. For form-free announcements, compare displays rather than signups. Taxes, separately billed services and customer discounts are excluded.

Omnisend alternatives: which should you choose?

Ecommerce teams combining signup forms with welcome, cart recovery and ongoing email campaigns in one service. Pricing follows the contact list and sending needs. Pro’s starting allowance is different from Standard’s, so the prices are not a like-for-like upgrade.

Compare Klaviyo and Poptin against that requirement. The cards below explain where each is a better fit. Match the billing unit, required features and site or account limits before comparing headline prices; the cheapest subscription does not always cover the same work.

About this review

Popup Papa compares published pricing, product documentation and help articles. This is a documentation-based review, not a hands-on performance test. Dates beside sources indicate when the corresponding evidence was checked; publication does not imply that every source was rechecked that day.

“Documented” means the provider describes the capability. A named plan is shown only where we recorded tier evidence. “Not confirmed” means the evidence is insufficient, not that the feature is absent. Paid add-ons and higher-tier restrictions are stated separately. Conflicting billing information prevents a unit-cost estimate.

Recommendations are editorial judgments about fit and cost. Sources are linked next to the claims they support, and every calculation uses the assumptions above.