popuppapa.Articles

Poptin vs Claspo.
A first newsletter or a longer signup form?

Compare Poptin and Claspo for email capture, campaign fields, webhook delivery, reward rules and welcome messages.

What do you need your website to do next?

A local events publisher wants the same signup on its calendar and ticket pages. Email and first name will do for the weekly edition. The ticket team also wants the city the reader chose and the event that brought them there. Those extra values change how the publisher should connect the form.

In Poptin, the editor enters a SendFox list ID and checks for a test lead in that list. Claspo’s SendFox route uses an authenticated webhook. For a team that owns the request, this gives it a place to specify the payload; for a newsletter editor, it introduces a credential and a request that somebody must maintain.

How the comparison works

15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded. The conclusions bring those results together for different uses of the platforms.

Round 019 points

Formats & content

Poptin provides popups and embedded forms, with desktop and mobile layouts. Campaign elements can be arranged directly in the visual editor. Claspo offers bars, popups and teasers that can reopen a widget after dismissal.

Formats & contentPoptinClaspo
Message+0.64—
Flyby / slide-in+0.64—
Promo bars+0.32+0.32
Teasers+0.32+0.32
Content carousel——
Eye-catching——
Countdown+0.32+0.32
Button link+0.32+0.32
Copy coupon——
Dynamic text——
Mobile editor+0.64

A separate mobile version can change text, images, buttons and field order.

—
Score
+3.213.21
+1.291.29
Round 0212.6 points

Forms

Poptin offers name, email, phone, message, location, birthday and email-consent fields. Properties can use radio buttons, single-select controls and hidden values, with custom text, number, date, boolean and multiple-value properties. Email checks include format, typos and business-address rules. Double opt-in can inherit the account setting or be configured for the form. Claspo forms can span several screens, collect consent, accept choice and text answers, and carry hidden values.

FormsPoptinClaspo
Email capture+0.16+0.16
SMS capture——
Phone field+0.16+0.16
Single choice+0.16

Radio buttons or a single-select dropdown.

+0.16
Multiple choice——
Free text+0.16

Collected through the Message field.

+0.16
Consent checkbox+0.48

Consent checkbox (+0.16) · Email marketing consent (+0.32)

+0.48

Consent checkbox (+0.16) · Privacy terms consent (+0.32)

Hidden fields+0.16

Any input field can be set to hidden.

+0.16
Multi-step—+0.65

Multi-step (+0.32) · Popup steps (+0.32)

Logic—+0.65

Logic (+0.32) · Step logic (+0.32)

Validation+1.62

Validation (+0.16) · Field validation (+0.32) · Email format (+0.32) · Phone format (+0.32) · Email typo check (+0.16) · Business email filter (+0.32)

+0.32

Validation (+0.16) · Email typo check (+0.16)

CAPTCHA——
Email double opt-in+0.32

Set per popup or inherited from the account default.

—
Follow-up+2.26

Follow-up (+0.32) · After signup (+0.32) · Reward email (+0.32) · Email automation (+0.32) · Email sequences (+0.32) · Delays and branches (+0.32) · Lifecycle triggers (+0.32)

—
Score
+5.498.71
+2.914.19
Round 034.5 points

Surveys

Poptin can collect customer answers through form fields. Dedicated feedback ratings and quiz formats are evaluated separately from ordinary signup questions. Claspo has separate rating and NPS components. For a survey with a written follow-up, check that the destination keeps the score and comment together.

SurveysPoptinClaspo
Numeric rating——
NPS—+0.41
Star rating—+0.41
Emoji rating——
Binary rating——
Quizzes——
Score
+08.71
+0.825.01
Round 044.5 points

Gamification

Poptin provides wheel, gift and scratch formats. Wheel and gift settings include prize labels, coupon codes, relative weights, losing outcomes and redirects. Weights of 2:1:1 displayed as 50%, 25% and 25%. Separate teaser, play, post-play, winning and losing screens give you control over the journey. The scratch setup we used revealed a fixed offer. Claspo’s games include seasonal reveals, slots and memory cards. In its slot template, prize probabilities and the signup step have separate controls.

GamificationPoptinClaspo
Spin the wheel+0.66

Separate play, winning and losing screens.

Spin the wheel (+0.13) · Prize weights (+0.26) · Losing slices (+0.26)

+0.13
Slot machine—+0.26
Plinko——
Lottery ball——
Claw machine——
Scratch card+0.13+0.13
Pick a gift+0.13+0.13
Pick a card——
Break the egg—+0.26
Shake the tree—+0.26
Memory cards—+0.26
Treasure hunt—+0.26
Learn to earn——
Seasonal calendar——
Daily offers——
Score
+0.939.63
+1.726.73
Round 0510.8 points

Targeting

When a ticket sale and a signup run on the same page, decide which should appear first. Claspo has queue and suppression controls. In Poptin, decide which combination of schedules, audience rules and triggers the team will maintain. Poptin includes delay, exit intent, scroll, page count, click count and inactivity triggers. Manual triggers fire when the first selected condition is met. Device, URL, country, frequency and schedules provide the basic audience controls. JavaScript, Autopilot, previous-page, cookie and other advanced conditions can require a paid plan. Claspo can queue eligible widgets or suppress an invitation for the session when another campaign takes precedence.

TargetingPoptinClaspo
Page targeting+0.23+0.23
Geo targeting+0.23+0.23
Device targeting+0.23+0.23
Audience targeting+3.15

Audience targeting (+0.45) · Referrer targeting (+0.45) · Cart targeting (+0.45) · Profile targeting (+0.45) · Customer tags (+0.45) · Login status (+0.45) · Order history (+0.45)

—
Behavior triggers+1.13

Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Inactivity trigger (+0.23)

+1.13

Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Inactivity trigger (+0.23)

Click trigger+0.23+0.23
Scheduling+0.23+0.23
Frequency cap+0.23

Separate repeat rules for new, returning and converted visitors.

+0.23
Campaign control—+0.45
Score
+5.6215.26
+2.939.66
Round 066.3 points

Experiments

Poptin creates an A/B variant from a completed campaign and groups the designs in one dashboard test. This is useful for comparing a headline, incentive or layout without managing two unrelated campaigns. The A/B command becomes available after the initial campaign setup. Claspo includes widget A/B testing on its free Shopify tier. The traffic allowance and branding terms still apply to the live experiment.

ExperimentsPoptinClaspo
A/B testing+0.7

An A/B variant is created from a finished campaign and grouped in one test.

A/B testing (+0.35) · Popup tests (+0.35)

+0.7

A/B testing (+0.35) · Popup tests (+0.35)

Score
+0.715.96
+0.710.36
Round 074.5 points

Email & SMS

Poptin Growth combines captured contacts with email campaigns and automations. Its canvas supports a confirmed-subscription trigger, source filters, Yes/No conditions, delays, email actions and contact operations. Retrigger controls help manage repeat entry. The email editor includes columns, text, images, buttons, HTML, coupons and reusable blocks. Claspo can send signup data to a connected email service, where the mailing team configures the welcome message.

Email & SMSPoptinClaspo
Email marketing+1.5

Campaigns, segments and journeys; Growth Free covers 250 contacts and 500 emails.

—
SMS marketing——
Web push——
Score
+1.517.46
+010.36
Round 084.5 points

Team & sites

Poptin exposes users, subaccounts and account- or subaccount-scoped API keys. Its Users screen describes broad editing, deletion and billing access, while seat availability depends on the offer. On Agency, sub-account users cannot open Billing and Plans. Treat the user allowance and the popup-domain allowance as separate plan details. Claspo documents Admin, Marketer, Analyst and Viewer roles for its web app. Shopify installations have separate access guidance.

Team & sitesPoptinClaspo
Workspaces+1.69

One domain on Free and Basic, four on Pro, unlimited on Agency and Growth.

Workspaces (+0.56) · Several sites (+0.56) · Client portfolio (+0.56)

—
Team+0.28+0.28
Roles+0.84

Roles (+0.28) · Billing access controls (+0.56)

+0.28
Score
+2.8120.27
+0.5610.92
Round 094.5 points

Developer

Poptin’s public API manages contacts and email operations, reads popup analytics, and pauses or resumes existing popups. Keys belong to an account or subaccount and can be revoked. Webhooks forward form submissions to an external endpoint. Claspo’s browser API can open an existing widget from a page button. An outbound webhook can forward submitted data to another service.

DeveloperPoptinClaspo
HTTP API+1.5

Contacts, email campaigns and popup analytics; keys are tied to one account.

HTTP API (+0.38) · Operate campaigns (+0.38) · Read performance (+0.38) · Scoped credentials (+0.38)

—
Browser API—+0.38
Webhooks+0.19+0.19
MCP server——
Score
+1.6921.96
+0.5611.48
Round 101.8 points

Support

Poptin includes chat and email support on Free, Basic and Pro; Growth and Agency add premium support. Support availability follows the product and plan you choose. Claspo’s Shopify offer distinguishes standard support on Free from priority support on paid tiers.

SupportPoptinClaspo
Chat support+1.8—
Score
+1.823.76
+011.48
Round 115.4 points

Editor & workflow

Poptin includes editor access on Growth Free and saves campaigns as inactive drafts. Its visual controls let you configure elements, fields and buttons directly. Claspo’s editor lets a marketer build a teaser, the widget it opens and the screens a visitor sees after responding.

Editor & workflowPoptinClaspo
Free editor+0.77—
Campaign drafts+0.77—
Saved versions——
AI popup assistant——
Score
+1.5425.3
+011.48
Round 124.5 points

Data & reporting

Poptin reports visitors, views and conversions, with email reporting in the email product. Scheduled lead and statistics reports include recipient, subaccount, interval and timezone settings. Its reporting API is useful when you want to bring results into an external dashboard or an agent workflow. Claspo reports widget test performance. For a promotion, match that result to the store’s redemption records to see how many collected offers buyers used.

Data & reportingPoptinClaspo
Field mapping——
Lead export——
Scheduled reports+0.64—
Revenue goals——
Team notifications+1.93

Team notifications (+0.64) · Email (+0.64) · Slack (+0.64)

—
Score
+2.5727.87
+011.48
Round 134.5 points

Integrations

Work backwards from one subscriber. Can the editor find the address on the intended list, and can a colleague reproduce the setup next month? The person who controls the SendFox token needs to be part of the Claspo handover. Poptin connects to email and CRM platforms, with Make and Zapier for additional workflows. Slack supports team notifications, and a webhook route can forward submissions. Its REST API offers another route to contacts and reporting. A store can therefore keep its existing email platform rather than moving to Poptin Growth. Claspo can combine a visitor’s answers with static campaign values on connectors that expose both kinds of field. Webhooks provide a configurable delivery route.

IntegrationsPoptinClaspo
Email+0.13

SmartrMail: Copy the API key from SmartrMail’s integration settings and the list ID from the subscriber list URL. Enter both under Email and Integrations on the poptin and approve. The guide confirms lead delivery to the list but gives no complete extra-field map. Kit: Authorize Kit or enter an API key, then select a form to receive name, email and phone. The Kit form’s confirmation-email settings determine whether subscribers must confirm before joining. Brevo: Connect with a v3 API key and list ID to send name, email and phone. Names split into first and last name; the SMS attribute requires a phone number with its country prefix. ActiveCampaign, ActiveTrail, Benchmark, Drip, E-goi, Ecomail, Elastic Email, Emma, Gist, MailerLite, Mailgun, Omnisend, Sendloop: Send new popup contacts to the connected email platform for follow-up. The integration selector is included in Growth Free; custom-field transfer depends on the selected connector. CM Commerce: Enter the CM Commerce API key and the target list ID in the poptin’s integration settings. The guide lists name, email, phone and message and sends a test lead after setup. Choose the CM Commerce integration when configuring this route. Customer.io: Use the workspace Site ID, API key and segment ID in the Customer.io integration for the poptin. Its guide lists name, email, phone and message and sends a test lead on successful setup. Check the person in the intended workspace and segment. Dotdigital: Enter the Dotdigital API user email, password, regional endpoint and address book ID under the popup’s Email and Integrations settings. After publishing, Poptin sends a test lead to that book. Its guide lists name, email, phone and message as supported fields. EmailOctopus: In EmailOctopus, copy the list ID and the field tag for first name. Enter both with the API key in Poptin. Poptin documents name, email, phone and message; check the actual destination field before using any of them in a template. iContact: Enter the app credentials, account ID, folder ID and list ID for the intended iContact account in Poptin. The list ID can be copied from the list URL. The documented fields are name, email and phone. Mailjet: Copy the Mailjet API key, secret and contact list ID into the poptin’s integration settings and approve the connection. This directs new email signups to the chosen list. Validate any optional answers on the contact before building a segment around them. Moosend: Choose Moosend in the popup’s Email and Integrations settings and enter the API key and list ID. The guide confirms list delivery, but its field note names a different provider. Verify optional fields using a real submission before depending on them. SendFox: Generate a SendFox personal access token, copy the list ID and enter both in the poptin’s integration settings. Save the popup and look for its API test lead in that list. Poptin specifies name and email for this connector. Sendlane: On the individual popup, enter the Sendlane list ID, API key, hash key and subdomain described in Poptin’s setup guide. This route sends signups to that list. Check which credentials your account exposes before following this older setup in a new account. SendPulse: Open Email and Integrations on the poptin, choose SendPulse and supply the account’s API credentials. SendPulse documents choosing the email list that receives new form responses. Verify extra answers in that address book before treating them as campaign variables. AWeber: Authenticate AWeber in the poptin’s Email and Integrations settings, choose the list, approve and save the changes. Poptin’s connector guide names Email and Message as the supported fields. Check a different connector if several structured answers must reach AWeber separately. Campaign Monitor: Copy the API key and the list API ID into the popup’s Email and Integrations settings. Poptin documents sending name, email address, phone and message. The list ID identifies the destination, so a copied client campaign needs its own settings checked. Constant Contact: In the popup editor, open Email and Integrations, add Constant Contact and select the email list for new subscribers. Poptin documents signup delivery there. Its walkthrough does not enumerate optional fields, so inspect a contact before relying on a phone number or a preference. GetResponse: In Email and Integrations, enter the GetResponse API key and the target list’s token. Save the popup and look for Poptin’s test lead in that list. Poptin specifies name and email and explicitly excludes the phone field for this connector. SendGrid: Enter a SendGrid API key and the list ID from Marketing → Contacts in the poptin’s integration settings. Poptin sends a test lead to the selected list and documents name, email and phone. Verify a real form submission separately from the setup test. Klaviyo: Choose a Klaviyo list to receive name, email, phone and custom properties. SMS needs consent and confirmation; invalid phone numbers can prevent list membership. Mailchimp: Connect Mailchimp, select tags and groups, and enable updates for returning contacts if needed. Message and consent values use text merge fields named MESSAGE and CONSENT.

+0.13

Kit: Use Claspo’s webhook integration to send submissions to a Kit form or sequence. The destination ID and request body specify where the subscriber goes and which fields are included. ActiveCampaign, MailBluster, MailerLite, MailWizz, Mautic, Newsletter2Go, Omnisend, Brevo, Zoho Campaigns, Acumbamail, VBOUT, Act-On, Userlist: Send widget submissions to an email platform through its documented integration route. Field mapping can include form answers and submission context where the receiving connector supports those values. beehiiv: Connect a beehiiv API key in the widget integration and select the publication. Map the required subscriber data and use static fields for information shared by everyone submitting that widget. Create the receiving fields in the correct publication first. CleverReach: Connect CleverReach at the widget’s integration step and choose the receiving group. Map the required email field and any additional supported inputs; fixed values can identify the particular signup offer. Inspect both recipient activation and field values in CleverReach. Dotdigital: Connect the widget to Dotdigital, choose the address book and map the contact inputs. System values such as site language and fixed campaign labels can go into separate Dotdigital fields. An address book membership alone does not preserve a visitor’s answer. Iterable: Connect the widget to Iterable, choose the subscriber list and map email plus any supported contact fields. Fixed field values can identify the campaign or language. Check the type of each receiving field when extending an existing Iterable profile. SendPulse: Choose SendPulse in the widget’s integrations, authorize with the account credentials and select the mailing list. Map each input to a SendPulse field and add static values if needed. A fixed language value is useful for a form published on only one language version of a site. SendFox: Claspo documents a webhook setup for SendFox. Configure the contacts endpoint and authorize the request with the SendFox token; map the required email and supported optional parameters in the request. If the signup belongs to one list, verify that membership after submitting. Constant Contact: Authorize Constant Contact on the widget’s Integrations step and select a list. Email is required. Map contact inputs such as name or phone, optionally add browser or language data, and use a static value when every signup should carry the same offer name. GetResponse: Connect the API key, choose the mailing list and map the required email address. Claspo can also transfer widget answers, system fields and fixed values. Its guide points to the list’s API subscription settings for signups that require a confirmation message. SendGrid: Create a restricted SendGrid key with Marketing access as specified in Claspo’s guide, then choose the list in the widget. Map email and any other supported form fields; static values can label the source. This lets a team identify the popup offer on the marketing contact. Klaviyo: Select a list and map each widget’s fields, including custom properties. Email and SMS subscription requests run separately and follow the list’s opt-in settings. Mailchimp: Authorize Mailchimp, choose an audience and map fields; email is required. Select existing groups, add fixed values and enable opt-in confirmation as needed. A Test button checks the setup.

SMS——
CRM+0.13

Agile CRM, Fireberry, Freshsales, LeadSquared, Nutshell, Salesflare: Route new contacts to sales tools. Keap: Authenticate Keap in the poptin’s integration settings and publish the changes. Poptin lists name, email and phone and sends an API test lead to the contact database. A contact arriving in Keap is the starting point for checking any sales or messaging automation. Pipedrive: Authorize Pipedrive from the popup and save the integration. Name, email and phone are supported; deal name and deal stage are optional settings. Poptin sends a test contact after setup. Inspect the pipeline as well if you enabled deal creation. Zoho CRM: Sign in to Zoho CRM from the popup’s integration settings and authorize access. Poptin documents name, email and phone and sends a test entry to Zoho CRM Leads. Look there first when checking a new enquiry. Salesforce: Authenticate Salesforce under the poptin’s Email and Integrations settings and map the form fields. Poptin requires a mapping for Company. Make sure the form actually collects a usable value before choosing this route for a business enquiry. HubSpot: The CRM route sends name, email and phone, with optional contact updates. HubSpot Forms also sends Message to a chosen form. Both require an email field and account authorization.

+0.13

SalesDrive, FluentCRM: Route form submissions into your CRM. Pipedrive: Connect the Pipedrive API token, include Name in the widget and map the supported inputs. You can also create a deal linked to the contact and use a selected component as the deal title. Claspo’s guide excludes transfer to custom Pipedrive fields. Zoho CRM: Authorize Claspo, choose the Zoho CRM module in the widget integration and map the inputs. The guide names Leads and Contacts and requires last_name. It also supports mapping system values and supplying a fixed field such as the enquiry source. Salesforce: Authorize Salesforce from the widget’s integrations and configure the destination and mapped fields. Claspo requires last name in its setup. Map a real surname field for a sales enquiry, then check that the remaining contact and campaign values reach the expected CRM fields. HubSpot: Select a static list and map widget, system or fixed values to contact fields. Email is required; contacts use single opt-in. Active lists are not supported.

Messaging+0.25

Crisp, Drift, Intercom, Slack: These messaging services appeared in the authenticated integration selector. Delivery was not tested.

—
Customer lifecycle——
Analytics—+0.25

Google Analytics, Meta Pixel, Shopify: Track campaign events and lead events; Shopify documentation covers customer field mapping and metafields.

Advertising——
Marketing tools——
Store—+0.25

Google Analytics, Meta Pixel, Shopify: Track campaign events and lead events; Shopify documentation covers customer field mapping and metafields.

Product recommendations——
Personalization——
Reviews——
Content——
Custom forms——
Data & validation——
Spreadsheets—+0.25

Google Sheets: A dedicated setup guide covers spreadsheet delivery.

Automation+0.13

Make, Zapier: Use intermediary workflows for additional destinations.

+0.13

Zapier, Make, Pabbly, Activepieces, Boost.space, Webhooks: The inspected Webhook setup supports HTTPS POST, authentication, custom headers and a JSON body with submission and prize fields. Zapier also appears in the connection menu.

Custom connections+0.25

REST API, Webhooks: Read popup analytics, pause or resume existing popups, and manage contacts through the API. Webhooks forward form submissions to your endpoint. MCP is not yet available.

—
Score
+0.8828.75
+1.1312.61
Round 1412.6 points

Shopify

Poptin has a native Shopify app. Cart item count, cart value, specific products, customer tags and login status can shape the audience. Order-history targeting requires an upgrade. Shopify cart triggers and post-purchase automations can start the next interaction. Popup buttons offer Add to cart. Coupon setup supports fixed codes and imported unique-code lists, including CSV and fallback codes. These controls suit targeted capture and straightforward cart offers. Claspo includes games and experiments in its Shopify app within the free traffic allowance.

ShopifyPoptinClaspo
Storefront installation+0.39

Install the app and enable its theme embed.

+0.39

A native Shopify app is available.

Native Shopify app+0.39

Install the native Poptin app from the Shopify App Store.

+0.39

A native app is available in the Shopify App Store.

Built for Shopify—

No Built for Shopify badge, as confirmed by the site owner.

—

No Built for Shopify badge, as confirmed by the site owner.

Shopify media assets——
Shopify products and variants—+0.79

Add the Shopify Products component to a widget.

Shopify collections——
Shopify discount assets——
Shopify metafields and metaobjects—+0.79

Map customer fields and metafields through the Shopify integration.

Shopify customer data+0.79

Use customer tags, login status and order history. Order-history access requires an upgrade.

—
Shopify customer synchronization—+0.79

Map form fields to Shopify customer fields.

Shopify events and triggers+0.79

Use a cart trigger or a follow-up automation after a Shopify purchase.

—
Shopify audience and cart targeting+0.79

Target by cart item count, value and products, login status, customer tags and order history. Order-history targeting requires an upgrade.

—
Apply a Shopify discount——
Add a Shopify product to cart+0.79

Add a product to the cart with a popup button.

—
Buy now / direct checkout——
Shopify Flow——
Score
+3.9432.68
+3.1515.76
Round 1510 points

Pricing

Poptin meters visitors to installed pages, while Claspo uses pageviews. A reader browsing ten event pages can therefore affect the two usage forecasts differently. Poptin’s monthly popup plans are Basic at $25 for 10,000 visitors and one domain, Pro at $59 for 50,000 visitors and four domains, and Agency at $119 for 150,000 visitors and unlimited domains. Growth uses a separate contact-and-email model: the $19 bracket covers 500 contacts and 5,000 visitors, with unlimited emails and domains. Visitor allowances count visitors to installed pages, not just popup viewers. Claspo counts pageviews on pages carrying its script, including visits that do not display a widget. Its branded free tier covers one site.

PricingPoptinClaspo
A small website
visitors / mo
1,000
pageviews / mo
2,000
website
1
$0 / mo · Free

Covers 1,000 visitors and one website, so no paid plan is needed.

+0.5 points
$0 / mo · 3K pageviews

Free covers 2,000 pageviews on one Shopify site.

+0.5 points
Visitors explore more pages
visitors / mo
10,000
pageviews / mo
60,000
website
1
$25 / mo · Basic

Basic covers 10,000 visitors on one website. Viewing more pages does not increase the visitor count.

+0.73 points
$69 / mo · 100K pageviews

60,000 pageviews exceed the 50K tier; use 100K.

+0.27 points
A higher-traffic website
visitors / mo
50,000
pageviews / mo
100,000
website
1
$59 / mo · Pro

Basic stops at 10,000 visitors. Pro covers the required 50,000.

+0.54 points
$69 / mo · 100K pageviews

The 100K tier covers 100,000 pageviews on one site.

+0.46 points
Two websites on one account
visitors / mo
10,000 total
pageviews / mo
20,000 total
websites
2
$59 / mo · Pro

Basic allows only one website. Pro includes four, so it fits both sites even though their traffic is modest.

+0.54 points
$69 / mo · Pro 100

Pro 100 covers three websites and 100,000 combined pageviews. The $52 monthly equivalent requires annual billing.

+0.46 points
Launch popups without vendor branding
visitors / mo
1,000
pageviews / mo
2,000
website
1
$19 / mo · Growth · 500 contacts

Removing branding requires paid access; Growth is cheaper than Basic and covers 5,000 visitors.

+0.67 points
$39 / mo · 50K pageviews

The first paid Shopify tier removes branding and covers 2,000 pageviews.

+0.33 points
Run a sale or promotion
visitors / mo
1,000
pageviews / mo
2,000
website
1
$0 / mo · Free

Free supports promotional popups, links to an offer and fixed coupon codes. This traffic fits its free allowance.

+0.5 points
$0 / mo · Free

A promotional popup with an offer link fits the free plan on one site at 2,000 pageviews.

+0.5 points
Improve popup conversion with A/B testing
visitors / mo
1,000
pageviews / mo
2,000
website
1
$0 / mo · Free

A/B testing is included in Free. This scenario stays within its 1,000-visitor limit.

+0.5 points
$0 / mo · 3K pageviews

All popup features, including A/B testing, are included on the free Shopify tier; 2,000 pageviews fit.

+0.5 points
Collect data and feedback with surveys, quizzes and forms
visitors / mo
1,000
pageviews / mo
2,000
website
1
$0 / mo · Free

Free includes surveys and forms with text answers, choice fields and contact details. It covers basic data and feedback collection; a dedicated scored or branching quiz is not established.

+1 point
—

The monthly plan entitlement for both text answers and single-choice questions is not established at this workload.

Signup plus an automated welcome email
visitors / mo
1,000
pageviews / mo
2,000
website
1
active contacts
500
emails / mo
1,000
$19 / mo · Growth · 500 contacts

Free stops at 250 active contacts and 500 emails; Growth includes automations and unlimited emails.

+1 point
—

A single-product monthly plan covering automated welcome emails, 500 active contacts and 1,000 sends is not established.

Popups and email marketing in one platform
visitors / mo
5,000
pageviews / mo
10,000
website
1
active contacts
500
emails / mo
5,000
$19 / mo · Growth · 500 contacts

Includes popups, newsletters, audience segments and automated email sequences. Free is limited to 250 contacts and 500 emails; Growth covers 500 contacts, unlimited emails and 5,000 visitors.

+1 point
—

A single-product monthly plan covering newsletters, segments and automated sequences for 500 contacts and 5,000 emails is not established.

Score
+6.9839.67
+3.0218.77

The final score

Use Poptin for quick list acquisition or when the same team wants to run a Poptin Growth welcome flow. Choose Claspo when the important work is controlling several widgets and delivering contextual fields through a supported connector or a maintained webhook.

Poptin
39.67
Claspo
18.77
RoundPoptinClaspo
Formats & content3.211.29
Forms5.492.91
Surveys00.82
Gamification0.931.72
Targeting5.622.93
Experiments0.70.7
Email & SMS1.50
Team & sites2.810.56
Developer1.690.56
Support1.80
Editor & workflow1.540
Data & reporting2.570
Integrations0.881.13
Shopify3.943.15
Pricing6.983.02

What matters most to you?

Let’s put your priorities first

First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.

What matters to mePoptinClaspo
The overall feature set39.6718.77
Popups without email marketing37.8120.79
Collecting more leads39.7823.23
Driving clicks and actions40.1418
Popups and email marketing in one service49.28—Required capability unconfirmed
Running campaigns for my Shopify store34.1422.86
A/B testing and measuring results33.4510.62
Creating and editing campaigns with AI—Required capability unconfirmed—Required capability unconfirmed
Collecting data and feedback34.8520.7
Working with a team or managing clients55.3314.47
Connecting AI agents to my workflow44.52—Required capability unconfirmed

How the comparison works

These scores are relative to Poptin and Claspo in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.

  1. Relative scores, not universal ratings

    The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.

  2. One shared pool of 100 points

    The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.

  3. How features earn points

    If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.

  4. How prices earn points

    Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.

  5. Which plans count

    Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.

  6. How your priorities change the score

    A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.