Poptin vs Wisepops.
Contact-led workflows or managed onsite experiments?
Compare Poptin vs Wisepops: popup forms, targeting, games, integrations, pricing and task-based ratings. See the differences that affect your campaign.
What do you need your website to do next?
Poptin and Wisepops both collect leads and run promotional campaigns, but serve different operating models. Poptin offers self-service popup plans and a separate Growth email product. Wisepops combines software with managed campaign work.
Poptin is distinctive when captured contacts need structured properties, email-address checks or agency subaccounts. Wisepops emphasizes onsite experiments, with automatic rollout and plan-dependent no-campaign controls. Those differences matter more than simply checking that both products offer A/B testing.
For ecommerce, both can sit beside an existing sending platform. Poptin also provides native follow-up through Growth. Wisepops adds onsite channels and service delivery; the comparison separates those from native email sending and from confirmed store actions.
How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded. The conclusions bring those results together for different uses of the platforms.
Formats & content
Poptin provides popups and embedded forms, with desktop and mobile layouts. Campaign elements can be arranged directly in the visual editor. Wisepops combines onsite campaigns with controls for message content and display. The table distinguishes the individual formats and content features available for a campaign.
| Formats & content | Poptin | Wisepops |
|---|---|---|
| Message | +0.64 | — |
| Flyby / slide-in | +0.64 | — |
| Promo bars | +0.64 | — |
| Teasers | +0.32 | +0.32 |
| Content carousel | — | — |
| Eye-catching | — | — |
| Countdown | +0.32 | +0.32 |
| Button link | +0.32 | +0.32 |
| Copy coupon | — | +0.64 |
| Dynamic text | — | — |
| Mobile editor | +0.64 A separate mobile version can change text, images, buttons and field order. | — |
| Score | +3.543.54 | +1.611.61 |
Forms
Poptin offers explicit email checks and typed contact properties. Wisepops provides branching steps and NPS, which are more relevant when the campaign asks follow-up questions. Poptin offers name, email, phone, message, location, birthday and email-consent fields. Properties can use radio buttons, single-select controls and hidden values, with custom text, number, date, boolean and multiple-value properties. Email checks include format, typos and business-address rules. Double opt-in can inherit the account setting or be configured for the form. Wisepops includes email, phone, short and long text, radios, dropdowns, checkboxes and hidden fields. Branch blocks send different answers to different next steps. An email field can block previously collected addresses, and NPS collection is documented.
| Forms | Poptin | Wisepops |
|---|---|---|
| Email capture | +0.16 | +0.16 |
| SMS capture | — | — |
| Phone field | +0.16 | +0.16 |
| Single choice | +0.16 Radio buttons or a single-select dropdown. | +0.16 |
| Multiple choice | — | +0.32 |
| Free text | +0.16 Collected through the Message field. | +0.16 |
| Consent checkbox | +0.65 Consent checkbox (+0.32) · Email marketing consent (+0.32) | — |
| Hidden fields | +0.16 Any input field can be set to hidden. | +0.16 |
| Multi-step | — | +0.65 Multi-step (+0.32) · Popup steps (+0.32) |
| Logic | — | +0.65 Logic (+0.32) · Step logic (+0.32) |
| Validation | +1.78 Validation (+0.16) · Field validation (+0.32) · Email format (+0.32) · Phone format (+0.32) · Email typo check (+0.32) · Business email filter (+0.32) | +0.48 Validation (+0.16) · Duplicate email filter (+0.32) |
| CAPTCHA | — | — |
| Email double opt-in | +0.32 Set per popup or inherited from the account default. | — |
| Follow-up | +2.26 Follow-up (+0.32) · After signup (+0.32) · Reward email (+0.32) · Email automation (+0.32) · Email sequences (+0.32) · Delays and branches (+0.32) · Lifecycle triggers (+0.32) | — |
| Score | +5.829.35 | +2.914.51 |
Surveys
Poptin can collect customer answers through form fields. Dedicated feedback ratings and quiz formats are evaluated separately from ordinary signup questions. Wisepops supports NPS questions for recommendation feedback. Other rating and quiz formats are checked individually below.
| Surveys | Poptin | Wisepops |
|---|---|---|
| Numeric rating | — | — |
| NPS | — | +0.41 |
| Star rating | — | — |
| Emoji rating | — | — |
| Binary rating | — | — |
| Quizzes | — | — |
| Score | +09.35 | +0.414.92 |
Gamification
Poptin provides wheel, gift and scratch formats. Wheel and gift settings include prize labels, coupon codes, relative weights, losing outcomes and redirects. Weights of 2:1:1 displayed as 50%, 25% and 25%. Separate teaser, play, post-play, winning and losing screens give you control over the journey. The scratch setup we used revealed a fixed offer. Wisepops documents wheels, scratch cards, pick-a-box games and seasonal calendars. These broaden the types of promotion beyond a single spin-to-win interaction. Format availability does not establish the same probability and losing-outcome controls for every game.
| Gamification | Poptin | Wisepops |
|---|---|---|
| Spin the wheel | +0.66 Separate play, winning and losing screens. Spin the wheel (+0.13) · Prize weights (+0.26) · Losing slices (+0.26) | +0.13 |
| Slot machine | — | — |
| Plinko | — | — |
| Lottery ball | — | — |
| Claw machine | — | — |
| Scratch card | +0.13 | +0.13 |
| Pick a gift | +0.13 | +0.13 |
| Pick a card | — | — |
| Break the egg | — | — |
| Shake the tree | — | — |
| Memory cards | — | — |
| Treasure hunt | — | — |
| Learn to earn | — | — |
| Seasonal calendar | — | +0.26 |
| Daily offers | — | — |
| Score | +0.9310.28 | +0.665.59 |
Targeting
Poptin includes delay, exit intent, scroll, page count, click count and inactivity triggers. Manual triggers fire when the first selected condition is met. Device, URL, country, frequency and schedules provide the basic audience controls. JavaScript, Autopilot, previous-page, cookie and other advanced conditions can require a paid plan. Wisepops exposes landing, delay, exit, scroll, click, hover and custom-event triggers. Audience controls include regions, traffic source, UTM values, visit history and language. Repeat rules can stop a campaign after signup, click, closure or a display count.
| Targeting | Poptin | Wisepops |
|---|---|---|
| Page targeting | +0.45 | — |
| Geo targeting | +0.23 | +0.23 |
| Device targeting | +0.23 | +0.23 |
| Audience targeting | +3.15 Audience targeting (+0.45) · Referrer targeting (+0.45) · Cart targeting (+0.45) · Profile targeting (+0.45) · Customer tags (+0.45) · Login status (+0.45) · Order history (+0.45) | — |
| Behavior triggers | +1.35 Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Inactivity trigger (+0.45) | +2.25 Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Hover trigger (+0.45) · Custom event trigger (+0.45) · Page-load trigger (+0.45) |
| Click trigger | +0.23 | +0.23 |
| Scheduling | +0.23 | +0.23 |
| Frequency cap | +0.23 Separate repeat rules for new, returning and converted visitors. | +0.23 |
| Campaign control | — | — |
| Score | +6.0716.35 | +3.388.96 |
Experiments
Wisepops documents deeper control over experiment outcomes and rollout. Poptin’s grouped variant workflow is a more straightforward way to compare campaign designs. Poptin creates an A/B variant from a completed campaign and groups the designs in one dashboard test. This is useful for comparing a headline, incentive or layout without managing two unrelated campaigns. The A/B command becomes available after the initial campaign setup. Wisepops lets an experiment allocate traffic, select a success metric and automatically roll out a winning variant. A no-campaign control is documented for specified newer plans, and detailed results have plan restrictions. Confirm those controls in the service proposal.
| Experiments | Poptin | Wisepops |
|---|---|---|
| A/B testing | +0.7 An A/B variant is created from a finished campaign and grouped in one test. A/B testing (+0.35) · Popup tests (+0.35) | +2.8 A/B testing (+0.35) · Popup tests (+0.35) · Traffic split (+0.7) · No-popup holdout (+0.7) · Automatic winner (+0.7) |
| Score | +0.717.05 | +2.811.76 |
Email & SMS
Poptin Growth can keep contact capture and email together. Wisepops hands subscribers to another sending platform; its onsite channels do not replace a newsletter service. Poptin Growth combines captured contacts with email campaigns and automations. Its canvas supports a confirmed-subscription trigger, source filters, Yes/No conditions, delays, email actions and contact operations. Retrigger controls help manage repeat entry. The email editor includes columns, text, images, buttons, HTML, coupons and reusable blocks. Wisepops’ confirmed email workflow sends captured contacts to an email platform. Its onsite feeds and web push are separate channels and do not establish native email broadcasts or welcome sequences.
| Email & SMS | Poptin | Wisepops |
|---|---|---|
| Email marketing | +1.5 Campaigns, segments and journeys; Growth Free covers 250 contacts and 500 emails. | — |
| SMS marketing | — | — |
| Web push | — | +1.5 |
| Score | +1.518.55 | +1.513.26 |
Team & sites
Poptin exposes users, subaccounts and account- or subaccount-scoped API keys. Its Users screen describes broad editing, deletion and billing access, while seat availability depends on the offer. On Agency, sub-account users cannot open Billing and Plans. Treat the user allowance and the popup-domain allowance as separate plan details. Wisepops offers Admin access to websites, users and billing, and Editor access limited to selected sites. This distinguishes account administration from work on individual websites. The number of sites and the service responsibilities still belong in the proposal.
| Team & sites | Poptin | Wisepops |
|---|---|---|
| Workspaces | +1.69 One domain on Free and Basic, four on Pro, unlimited on Agency and Growth. Workspaces (+0.56) · Several sites (+0.56) · Client portfolio (+0.56) | — |
| Team | +0.28 | +0.28 |
| Roles | +0.84 Roles (+0.28) · Billing access controls (+0.56) | +0.28 |
| Score | +2.8121.37 | +0.5613.82 |
Developer
Both expose data-oriented interfaces. Poptin adds contact and email operations, while Wisepops provides campaign information, contact exports and delivery webhooks. Poptin’s public API manages contacts and email operations, reads popup analytics, and pauses or resumes existing popups. Keys belong to an account or subaccount and can be revoked. Webhooks forward form submissions to an external endpoint. Wisepops’ API reads campaign identifiers, activation state and performance counts, and exports contacts. JavaScript callbacks connect popup events to site logic. Webhooks deliver email, phone and survey responses with retries.
| Developer | Poptin | Wisepops |
|---|---|---|
| HTTP API | +1.13 Contacts, email campaigns and popup analytics; keys are tied to one account. HTTP API (+0.19) · Operate campaigns (+0.38) · Read performance (+0.19) · Scoped credentials (+0.38) | +0.38 HTTP API (+0.19) · Read performance (+0.19) |
| Browser API | — | +0.38 |
| Webhooks | +0.19 | +0.19 |
| MCP server | — | — |
| Score | +1.3122.68 | +0.9414.76 |
Support
Poptin includes chat and email support on Free, Basic and Pro; Growth and Agency add premium support. Support availability follows the product and plan you choose. Wisepops includes strategy and campaign production in its managed offering. Agree deliverables, turnaround and who handles urgent changes with that team. The service offer alone does not confirm a particular live-chat entitlement for the shared support criterion.
| Support | Poptin | Wisepops |
|---|---|---|
| Chat support | +1.8 | — |
| Score | +1.824.48 | +014.76 |
Editor & workflow
Poptin includes editor access on Growth Free and saves campaigns as inactive drafts. Its visual controls let you configure elements, fields and buttons directly. Wisepops lets you prepare an experiment as a draft before publishing it. Draft preparation and activation are separate steps.
| Editor & workflow | Poptin | Wisepops |
|---|---|---|
| Free editor | +0.77 | — |
| Campaign drafts | +0.39 | +0.39 |
| Saved versions | — | — |
| AI popup assistant | — | — |
| Score | +1.1625.63 | +0.3915.15 |
Data & reporting
Poptin reports visitors, views and conversions, with email reporting in the email product. Scheduled lead and statistics reports include recipient, subaccount, interval and timezone settings. Its reporting API is useful when you want to bring results into an external dashboard or an agent workflow. Wisepops’ API returns campaign counts and exports contacts. Experiments support order rate and revenue per visitor, with plan-dependent detailed results. Onsite recommendations and campaign service work should be evaluated against agreed outcomes.
| Data & reporting | Poptin | Wisepops |
|---|---|---|
| Field mapping | — | — |
| Lead export | — | — |
| Scheduled reports | +0.64 | — |
| Revenue goals | — | +0.64 |
| Team notifications | +1.93 Team notifications (+0.64) · Email (+0.64) · Slack (+0.64) | — |
| Score | +2.5728.21 | +0.6415.79 |
Integrations
Poptin connects to email and CRM platforms, with Make and Zapier for additional workflows. Slack supports team notifications, and a webhook route can forward submissions. Its REST API offers another route to contacts and reporting. A store can therefore keep its existing email platform rather than moving to Poptin Growth. Wisepops connects to Klaviyo and other email providers, including Mailchimp, ActiveCampaign and Brevo, as well as CRMs and SMS platforms. Analytics, Zapier and webhooks support additional routes. Google Sheets is a Zapier workflow here, not a native spreadsheet connector.
| Integrations | Poptin | Wisepops |
|---|---|---|
| +0.13 Kit: Authorize Kit or enter an API key, then select a form to receive name, email and phone. The Kit form’s confirmation-email settings determine whether subscribers must confirm before joining. Brevo: Connect with a v3 API key and list ID to send name, email and phone. Names split into first and last name; the SMS attribute requires a phone number with its country prefix. ActiveCampaign, ActiveTrail, AWeber, Benchmark, Campaign Monitor, CM Commerce, Constant Contact, Customer.io, Dotdigital, Drip, E-goi, Ecomail, Elastic Email, EmailOctopus, Emma, GetResponse, Gist, iContact, MailerLite, Mailgun, Mailjet, Moosend, Omnisend, SendFox, SendGrid, Sendlane, Sendloop, SendPulse: Send new popup contacts to the connected email platform for follow-up. The integration selector is included in Growth Free; custom-field transfer depends on the selected connector. Klaviyo: Choose a Klaviyo list to receive name, email, phone and custom properties. SMS needs consent and confirmation; invalid phone numbers can prevent list membership. Mailchimp: Connect Mailchimp, select tags and groups, and enable updates for returning contacts if needed. Message and consent values use text merge fields named MESSAGE and CONSENT. | +0.13 Brevo: Connect with an API key and choose the receiving list. Optional double opt-in uses a Brevo email-template ID and confirmation redirect URL; category fields require their option IDs. ActiveCampaign: Connect with the API URL and key, select a list and map additional fields. Email, phone and names map automatically; entered tag names are reused or created in ActiveCampaign. Drip: Authorize the Drip account from the popup’s email-form settings, then select the receiving destination. The setup guide documents signup delivery, without detailing custom-event or tag controls. Omnisend, Iterable, Braze, Dotdigital, Emarsys, Customer.io, GetResponse, Constant Contact, SendGrid, Mailjet, Ometria, Splio, Actito, Acoustic, Marigold Engage, SmartrMail, Sendlane, Kit, Voyado: Connect signup forms to an external email platform and send new leads there for follow-up. The chosen provider determines the available destination settings and supported contact fields. Klaviyo: Select a list and map standard or custom profile properties. List settings control double opt-in; leads carry WisePops as their source. Notification signup uses a separate API-key setup. Mailchimp: Authorize Mailchimp in Sync and select an audience. Map required fields and groups, and enter tag names exactly. Delivery runs from the live website, not the editor preview. | |
| SMS | — | +0.25 Attentive, Postscript, Emotive, Yotpo: Connect subscriber capture to SMS marketing. |
| CRM | +0.13 Agile CRM, Fireberry, Freshsales, Keap, LeadSquared, Nutshell, Pipedrive, Salesflare, Salesforce, Zoho CRM: Route new contacts to sales tools. HubSpot: The CRM route sends name, email and phone, with optional contact updates. HubSpot Forms also sends Message to a chosen form. Both require an email field and account authorization. | +0.13 Salesforce, Keap, Pipedrive: Send captured leads to your CRM for sales follow-up. Destination settings and supported contact fields depend on the selected connector. HubSpot: Authorize HubSpot in Sync and choose a static list. Leads arrive as contacts without a lifecycle stage; set one through a hidden field mapped to Lifecycle Stage. |
| Messaging | +0.13 Crisp, Drift, Intercom, Slack: These messaging services appeared in the authenticated integration selector. Delivery was not tested. | +0.13 Intercom: Send contacts collected through Wisepops to Intercom for messaging and follow-up. |
| Customer lifecycle | — | — |
| Analytics | — | +0.25 Google Analytics, Segment, Shopify: Connect measurement and store data. |
| Advertising | — | — |
| Marketing tools | — | — |
| Store | — | +0.25 Google Analytics, Segment, Shopify: Connect measurement and store data. |
| Product recommendations | — | — |
| Personalization | — | — |
| Reviews | — | — |
| Content | — | — |
| Custom forms | — | — |
| Data & validation | — | — |
| Spreadsheets | — | — |
| Automation | +0.13 Make, Zapier: Use intermediary workflows for additional destinations. | +0.13 Zapier, API, Webhooks: Use Zapier for Google Sheets and notifications; the API supports contact export, campaign data and webhook management. |
| Custom connections | +0.25 REST API, Webhooks: Read popup analytics, pause or resume existing popups, and manage contacts through the API. Webhooks forward form submissions to your endpoint. MCP is not yet available. | — |
| Score | +0.7528.96 | +1.2517.04 |
Shopify
Poptin has a native Shopify app. Cart item count, cart value, specific products, customer tags and login status can shape the audience. Order-history targeting requires an upgrade. Shopify cart triggers and post-purchase automations can start the next interaction. Popup buttons offer Add to cart. Coupon setup supports fixed codes and imported unique-code lists, including CSV and fallback codes. These controls suit targeted capture and straightforward cart offers. Wisepops has a native Shopify app and markets onsite product recommendations. Its experiment documentation includes Shopify revenue metrics. Installation and recommendations do not by themselves establish every cart action, coupon operation or customer-targeting control in the table.
| Shopify | Poptin | Wisepops |
|---|---|---|
| Storefront installation | +0.39 Install the app and enable its theme embed. | +0.39 Connect your store through the native Shopify app. |
| Native Shopify app | +0.39 Install the native Poptin app from the Shopify App Store. | +0.39 Install Wisepops: Popup Builder & CRO from the Shopify App Store. |
| Built for Shopify | — No Built for Shopify badge, as confirmed by the site owner. | — No Built for Shopify badge, as confirmed by the site owner. |
| Shopify media assets | — | — |
| Shopify products and variants | — | — |
| Shopify collections | — | — |
| Shopify discount assets | — | — |
| Shopify metafields and metaobjects | — | — |
| Shopify customer data | +0.79 Use customer tags, login status and order history. Order-history access requires an upgrade. | — |
| Shopify customer synchronization | — | — |
| Shopify events and triggers | +0.79 Use a cart trigger or a follow-up automation after a Shopify purchase. | — |
| Shopify audience and cart targeting | +0.79 Target by cart item count, value and products, login status, customer tags and order history. Order-history targeting requires an upgrade. | — |
| Apply a Shopify discount | — | — |
| Add a Shopify product to cart | +0.79 Add a product to the cart with a popup button. | — |
| Buy now / direct checkout | — | — |
| Shopify Flow | — | — |
| Score | +3.9432.89 | +0.7917.83 |
Pricing
Poptin’s visitor-based plans and separate Growth offer are self-service purchases. Wisepops’ managed starting price includes a different service scope and is not a confirmed quote for every workload. Poptin’s monthly popup plans are Basic at $25 for 10,000 visitors and one domain, Pro at $59 for 50,000 visitors and four domains, and Agency at $119 for 150,000 visitors and unlimited domains. Growth uses a separate contact-and-email model: the $19 bracket covers 500 contacts and 5,000 visitors, with unlimited emails and domains. Visitor allowances count visitors to installed pages, not just popup viewers. Wisepops advertises a managed offer from $599 a month. The final scope and fee need a proposal. That starting figure is not a confirmed price for each traffic, domain and email requirement in our scenario table.
| Pricing | Poptin | Wisepops |
|---|---|---|
A small website
| $0 / mo · Free Covers 1,000 visitors and one website, so no paid plan is needed. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Visitors explore more pages
| $25 / mo · Basic Basic covers 10,000 visitors on one website. Viewing more pages does not increase the visitor count. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
A higher-traffic website
| $59 / mo · Pro Basic stops at 10,000 visitors. Pro covers the required 50,000. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Two websites on one account
| $59 / mo · Pro Basic allows only one website. Pro includes four, so it fits both sites even though their traffic is modest. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Launch popups without vendor branding
| $19 / mo · Growth · 500 contacts Removing branding requires paid access; Growth is cheaper than Basic and covers 5,000 visitors. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Run a sale or promotion
| $0 / mo · Free Free supports promotional popups, links to an offer and fixed coupon codes. This traffic fits its free allowance. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Improve popup conversion with A/B testing
| $0 / mo · Free A/B testing is included in Free. This scenario stays within its 1,000-visitor limit. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Collect data and feedback with surveys, quizzes and forms
| $0 / mo · Free Free includes surveys and forms with text answers, choice fields and contact details. It covers basic data and feedback collection; a dedicated scored or branching quiz is not established. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Signup plus an automated welcome email
| $19 / mo · Growth · 500 contacts Free stops at 250 active contacts and 500 emails; Growth includes automations and unlimited emails. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Popups and email marketing in one platform
| $19 / mo · Growth · 500 contacts Includes popups, newsletters, audience segments and automated email sequences. Free is limited to 250 contacts and 500 emails; Growth covers 500 contacts, unlimited emails and 5,000 visitors. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
| Score | +1042.89 | +017.83 |
The final score
Poptin fits a self-service contact workflow, particularly where validation, subaccounts or native Growth email matter. Wisepops fits a team seeking managed campaign execution and more specialized experimentation. The final choice should account for work delivered by the service as well as the available software controls.
- Poptin
- 42.89
- Wisepops
- 17.83
What matters most to you?
Let’s put your priorities first
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Poptin | Wisepops |
|---|---|---|
| The overall feature set | 42.89 | 17.83 |
| Popups without email marketing | 44.06 | 22.55 |
| Collecting more leads | 42.33 | 21.98 |
| Driving clicks and actions | 43.13 | 26.65 |
| Popups and email marketing in one service | 49.28 | —Required capability unconfirmed |
| Running campaigns for my Shopify store | 35.25 | 10.22 |
| A/B testing and measuring results | 34.53 | 27.15 |
| Creating and editing campaigns with AI | —Required capability unconfirmed | —Required capability unconfirmed |
| Collecting data and feedback | 37.22 | 18.83 |
| Working with a team or managing clients | 56.34 | 14.17 |
| Connecting AI agents to my workflow | 33.48 | 19.89 |
How the comparison works
These scores are relative to Poptin and Wisepops in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
Relative scores, not universal ratings
The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
One shared pool of 100 points
The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
How features earn points
If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
How prices earn points
Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
Which plans count
Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
How your priorities change the score
A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.