Privy vs Wisepops.
An integrated store stack or a managed campaign service?
Compare Privy vs Wisepops: popup forms, targeting, games, integrations, pricing and task-based ratings. See the differences that affect your campaign.
What do you need your website to do next?
Privy and Wisepops both help stores engage visitors, but the surrounding services are different. Privy connects displays with email and SMS flows. Wisepops combines onsite software with campaign strategy and production in its managed offer.
Privy’s value is the continuity between a signup, customer record, discount and follow-up message. Wisepops’ value includes experiment controls and the team doing campaign work. A store with an established lifecycle platform may prefer a different arrangement from one looking to consolidate its tools.
The pricing comparison therefore needs context. Privy’s contact-based email bundle and pageview-based Displays product are distinct purchases. Wisepops requires a proposal for the managed scope; its starting figure cannot stand in for every traffic and service requirement.
How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded. The conclusions bring those results together for different uses of the platforms.
Formats & content
Privy uses onsite displays to capture subscribers and present offers. The table separates individual display formats and content controls from the email workflows that follow a signup. Wisepops combines onsite campaigns with controls for message content and display. The table distinguishes the individual formats and content features available for a campaign.
| Formats & content | Privy | Wisepops |
|---|---|---|
| Message | — | — |
| Flyby / slide-in | +0.64 | — |
| Promo bars | +0.64 | — |
| Teasers | +0.32 | +0.32 |
| Content carousel | — | — |
| Eye-catching | — | — |
| Countdown | +0.32 | +0.32 |
| Button link | — | +0.64 |
| Copy coupon | — | +0.64 |
| Dynamic text | — | — |
| Mobile editor | +0.64 Desktop and mobile looks are customized separately. | — |
| Score | +2.572.57 | +1.931.93 |
Forms
Privy ties email and text consent to contact properties and duplicate-signup controls. Wisepops adds branching steps and NPS for a different style of data collection. Privy collects email, phone, text, date, radio, dropdown and checkbox fields, with separate email and text opt-in fields. Hidden attributes record UTM values or custom data, and Mini Quiz steps store a preference answer on the contact. Double opt-in, one-signup-per-contact rules and invisible reCAPTCHA protect the list. Wisepops includes email, phone, short and long text, radios, dropdowns, checkboxes and hidden fields. Branch blocks send different answers to different next steps. An email field can block previously collected addresses, and NPS collection is documented.
| Forms | Privy | Wisepops |
|---|---|---|
| Email capture | +0.16 | +0.16 |
| SMS capture | +0.32 | — |
| Phone field | +0.16 Collected in a separate step; a phone number alone does not opt in to SMS. | +0.16 |
| Single choice | +0.16 Radio buttons or a dropdown. | +0.16 |
| Multiple choice | +0.16 Multi-select checkboxes. | +0.16 |
| Free text | +0.16 Text and date fields. | +0.16 |
| Consent checkbox | +0.97 Consent checkbox (+0.32) · Email marketing consent (+0.32) · SMS marketing consent (+0.32) | — |
| Hidden fields | +0.16 Hidden attributes store UTM values, the signup date or a custom value. | +0.16 |
| Multi-step | +0.32 A mini-quiz chains a question, email and phone steps and a thank-you page. Multi-step (+0.16) · Popup steps (+0.16) | +0.32 Multi-step (+0.16) · Popup steps (+0.16) |
| Logic | — | +0.65 Logic (+0.32) · Step logic (+0.32) |
| Validation | +0.97 Validation (+0.16) · Field validation (+0.32) · Required fields (+0.32) · Duplicate email filter (+0.16) | +0.32 Validation (+0.16) · Duplicate email filter (+0.16) |
| CAPTCHA | +0.32 | — |
| Email double opt-in | +0.32 Each display switches between single and double opt-in. | — |
| Follow-up | +1.94 Follow-up (+0.32) · After signup (+0.32) · Email automation (+0.32) · Email sequences (+0.32) · Delays and branches (+0.32) · Lifecycle triggers (+0.32) | — |
| Score | +6.148.71 | +2.264.19 |
Surveys
Privy’s mini-quiz templates collect preference answers into contact properties before signup. Those templates do not establish support for every rating format. Wisepops supports NPS questions for recommendation feedback. Other rating and quiz formats are checked individually below.
| Surveys | Privy | Wisepops |
|---|---|---|
| Numeric rating | — | — |
| NPS | — | +0.41 |
| Star rating | — | — |
| Emoji rating | — | — |
| Binary rating | — | — |
| Quizzes | +0.82 Quizzes (+0.41) · Preference quiz (+0.41) | — |
| Score | +0.829.53 | +0.414.6 |
Gamification
Privy’s Spin to Win sets a label, coupon, win ratio and result text for each slice, and slices can be winning or losing. The wheel can sit behind an email step, with desktop and mobile tabs to reopen it. Wisepops documents wheels, scratch cards, pick-a-box games and seasonal calendars. These broaden the types of promotion beyond a single spin-to-win interaction. Format availability does not establish the same probability and losing-outcome controls for every game.
| Gamification | Privy | Wisepops |
|---|---|---|
| Spin the wheel | +0.66 Each slice sets its own label, coupon and result text. Spin the wheel (+0.13) · Prize weights (+0.26) · Losing slices (+0.26) | +0.13 |
| Slot machine | — | — |
| Plinko | — | — |
| Lottery ball | — | — |
| Claw machine | — | — |
| Scratch card | — | +0.26 |
| Pick a gift | — | +0.26 |
| Pick a card | — | — |
| Break the egg | — | — |
| Shake the tree | — | — |
| Memory cards | — | — |
| Treasure hunt | — | — |
| Learn to earn | — | — |
| Seasonal calendar | — | +0.26 |
| Daily offers | — | — |
| Score | +0.6610.19 | +0.935.53 |
Targeting
Privy opens displays on page load, after a delay, at a scroll depth or on exit intent. Audience rules combine current, initial and referring URLs, country, region or postal code, device, sessions and pageviews with AND/OR logic. Frequency settings, signup limits, schedules by date, weekday and time, and rules based on other displays keep campaigns apart. Wisepops exposes landing, delay, exit, scroll, click, hover and custom-event triggers. Audience controls include regions, traffic source, UTM values, visit history and language. Repeat rules can stop a campaign after signup, click, closure or a display count.
| Targeting | Privy | Wisepops |
|---|---|---|
| Page targeting | +0.45 Current, initial or referring URLs, combined with AND/OR. | — |
| Geo targeting | +0.23 Country, region or postal code. | +0.23 |
| Device targeting | +0.23 | +0.23 |
| Audience targeting | +2.25 Audience targeting (+0.45) · Referrer targeting (+0.45) · Cart targeting (+0.45) · Profile targeting (+0.45) · Order history (+0.45) | — |
| Behavior triggers | +1.13 Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Page-load trigger (+0.23) | +2.02 Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Hover trigger (+0.45) · Custom event trigger (+0.45) · Page-load trigger (+0.23) |
| Click trigger | — | +0.45 |
| Scheduling | +0.23 | +0.23 |
| Frequency cap | +0.23 Repeat-display timing, exclusion of past signups and a signup-count stop. | +0.23 |
| Campaign control | +0.45 Rules include or exclude visitors who saw or signed up for other displays. | — |
| Score | +5.1715.36 | +3.388.9 |
Experiments
Wisepops offers automatic rollout and plan-dependent holdouts. Privy’s display experiments use configured allocations and stopping conditions, with the best conversion rate identified. Privy runs display experiments with a set traffic allocation, stopped after a number of days or participants, and marks the variation with the highest conversion rate. Wisepops lets an experiment allocate traffic, select a success metric and automatically roll out a winning variant. A no-campaign control is documented for specified newer plans, and detailed results have plan restrictions. Confirm those controls in the service proposal.
| Experiments | Privy | Wisepops |
|---|---|---|
| A/B testing | +3.15 Tests stop after a set number of days or participants. A/B testing (+0.35) · Popup tests (+0.35) · Traffic split (+0.35) · Email or SMS campaign tests (+0.7) · Email tests (+0.7) · SMS tests (+0.7) | +2.45 A/B testing (+0.35) · Popup tests (+0.35) · Traffic split (+0.35) · No-popup holdout (+0.7) · Automatic winner (+0.7) |
| Score | +3.1518.51 | +2.4511.35 |
Email & SMS
Privy’s native Email + SMS product is a central distinction. Wisepops works alongside a sending platform, with onsite feeds and push serving other communication roles. Privy’s Email + SMS plan adds campaigns, segments and flows for welcome, cart, checkout, browse, purchase, winback and back-in-stock journeys, with Yes/No splits, delays and contact updates. Sends are unlimited; the price follows mailable contacts, with 250 SMS credits a month included. Wisepops’ confirmed email workflow sends captured contacts to an email platform. Its onsite feeds and web push are separate channels and do not establish native email broadcasts or welcome sequences.
| Email & SMS | Privy | Wisepops |
|---|---|---|
| Email marketing | +1.5 Email and SMS campaigns to segments, with product, coupon and timer blocks. | — |
| SMS marketing | +1.5 | — |
| Web push | — | +1.5 |
| Score | +321.51 | +1.512.85 |
Team & sites
Privy accounts have Owner and Member roles, and an event history records who did what. Subaccounts let one login manage several stores or brands under one bill, sharing the parent account’s traffic allowance. Wisepops offers Admin access to websites, users and billing, and Editor access limited to selected sites. This distinguishes account administration from work on individual websites. The number of sites and the service responsibilities still belong in the proposal.
| Team & sites | Privy | Wisepops |
|---|---|---|
| Workspaces | +1.13 Subaccounts for several stores, with traffic and billing rolled up to the parent. Workspaces (+0.56) · Several sites (+0.56) | — |
| Team | +0.84 Owners and members add and remove users. Team (+0.28) · Activity history (+0.56) | +0.28 |
| Roles | — | +0.56 |
| Score | +1.9723.48 | +0.8413.69 |
Developer
Privy’s API manages contacts and ingests order and custom events, but has no display or campaign endpoints. Browser events identify shoppers and update carts. Webhooks deliver signup and order events, while MCP provides account and performance data. Wisepops’ API reads campaign identifiers, activation state and performance counts, and exports contacts. JavaScript callbacks connect popup events to site logic. Webhooks deliver email, phone and survey responses with retries.
| Developer | Privy | Wisepops |
|---|---|---|
| HTTP API | +0.56 Contacts, orders and custom events; no endpoints for displays or campaigns. HTTP API (+0.19) · Scoped credentials (+0.38) | +0.56 HTTP API (+0.19) · Read performance (+0.38) |
| Browser API | +0.19 | +0.19 |
| Webhooks | +0.19 | +0.19 |
| MCP server | +0.75 MCP server (+0.38) · Read performance (+0.38) | — |
| Score | +1.6925.17 | +0.9414.63 |
Support
Privy lists email and live chat support on its plans. Wisepops includes strategy and campaign production in its managed offering. Agree deliverables, turnaround and who handles urgent changes with that team. The service offer alone does not confirm a particular live-chat entitlement for the shared support criterion.
| Support | Privy | Wisepops |
|---|---|---|
| Chat support | +1.8 | — |
| Score | +1.826.97 | +014.63 |
Editor & workflow
Privy lets you save displays, flows and email campaigns as drafts and activate them later. Live displays can be paused without deletion. Access requires a paid plan after the trial. Wisepops lets you prepare an experiment as a draft before publishing it. Draft preparation and activation are separate steps.
| Editor & workflow | Privy | Wisepops |
|---|---|---|
| Free editor | — No free plan; a 15-day trial instead. | — |
| Campaign drafts | +0.39 | +0.39 |
| Saved versions | — | — |
| AI popup assistant | — | — |
| Score | +0.3927.36 | +0.3915.02 |
Data & reporting
Privy reports display views, signups, orders and revenue attributed to signups, and emails a summary each morning or each Monday. Contacts and a display’s signups export to CSV. Wisepops’ API returns campaign counts and exports contacts. Experiments support order rate and revenue per visitor, with plan-dependent detailed results. Onsite recommendations and campaign service work should be evaluated against agreed outcomes.
| Data & reporting | Privy | Wisepops |
|---|---|---|
| Field mapping | — | — |
| Lead export | +0.64 CSV of all contacts, a segment or one display's signups. | — |
| Scheduled reports | +0.64 Email digests of views, signups, orders and revenue, daily or weekly. | — |
| Revenue goals | +0.32 Reports attribute orders and revenue to signups. | +0.32 |
| Team notifications | +1.29 Team notifications (+0.64) · Slack (+0.64) | — |
| Score | +2.8930.25 | +0.3215.34 |
Integrations
Privy sends contacts to email and SMS platforms including Klaviyo, Mailchimp, HubSpot, Attentive and Postscript, and to Facebook Custom Audiences. It connects to Shopify, BigCommerce, Wix, WooCommerce and Squarespace stores, review and loyalty apps, Google Analytics, Slack and custom webhooks. A Zapier app is available by invitation. Wisepops connects to Klaviyo and other email providers, including Mailchimp, ActiveCampaign and Brevo, as well as CRMs and SMS platforms. Analytics, Zapier and webhooks support additional routes. Google Sheets is a Zapier workflow here, not a native spreadsheet connector.
| Integrations | Privy | Wisepops |
|---|---|---|
| +0.13 Dotmailer, SendGrid, Sailthru: Send collected contacts and supported custom properties to email platforms. HubSpot: Send Privy signups to HubSpot. Its integration announcement describes timeline events for workflows; confirm current event and field support before building automation around them. Klaviyo: Sync email, phone and custom properties to Klaviyo. Property names must match Klaviyo’s internal names; welcome flows remain in Klaviyo. Mailchimp: Send email addresses and phone numbers from Privy to Mailchimp. Choose whether Privy or Mailchimp sends the welcome email to avoid duplicate messages. | +0.13 Brevo: Connect with an API key and choose the receiving list. Optional double opt-in uses a Brevo email-template ID and confirmation redirect URL; category fields require their option IDs. ActiveCampaign: Connect with the API URL and key, select a list and map additional fields. Email, phone and names map automatically; entered tag names are reused or created in ActiveCampaign. Drip: Authorize the Drip account from the popup’s email-form settings, then select the receiving destination. The setup guide documents signup delivery, without detailing custom-event or tag controls. Omnisend, Iterable, Braze, Dotdigital, Emarsys, Customer.io, GetResponse, Constant Contact, SendGrid, Mailjet, Ometria, Splio, Actito, Acoustic, Marigold Engage, SmartrMail, Sendlane, Kit, Voyado: Connect signup forms to an external email platform and send new leads there for follow-up. The chosen provider determines the available destination settings and supported contact fields. Klaviyo: Select a list and map standard or custom profile properties. List settings control double opt-in; leads carry WisePops as their source. Notification signup uses a separate API-key setup. Mailchimp: Authorize Mailchimp in Sync and select an audience. Map required fields and groups, and enter tag names exactly. Delivery runs from the live website, not the editor preview. | |
| SMS | +0.13 Attentive, Emotive, Postscript, Redo: Send collected phone numbers and consent to SMS platforms. | +0.13 Attentive, Postscript, Emotive, Yotpo: Connect subscriber capture to SMS marketing. |
| CRM | — | +0.25 Salesforce, Keap, Pipedrive: Send captured leads to your CRM for sales follow-up. Destination settings and supported contact fields depend on the selected connector. HubSpot: Authorize HubSpot in Sync and choose a static list. Leads arrive as contacts without a lifecycle stage; set one through a hidden field mapped to Lifecycle Stage. |
| Messaging | +0.13 Slack: Send signup and order events to a Slack channel. | +0.13 Intercom: Send contacts collected through Wisepops to Intercom for messaging and follow-up. |
| Customer lifecycle | +0.25 Gorgias, Judge.me, Junip, Rivo, Smile, Yotpo, Recharge, Alia: Cover SMS support, reviews, loyalty, subscriptions and incoming Alia signup data. | — |
| Analytics | +0.13 Google Analytics: Track signup and display performance in Google Analytics. | +0.13 Google Analytics, Segment, Shopify: Connect measurement and store data. |
| Advertising | +0.25 Facebook Custom Audiences: Send collected contacts to Facebook Custom Audiences for ad targeting. | — |
| Marketing tools | — | — |
| Store | +0.13 Shopify, BigCommerce, Wix, WooCommerce, Squarespace, Weebly, WordPress.org, Shift4Shop: Connect store activity to Privy marketing; capabilities vary by platform. | +0.13 Google Analytics, Segment, Shopify: Connect measurement and store data. |
| Product recommendations | — | — |
| Personalization | — | — |
| Reviews | — | — |
| Content | +0.25 Canva: Canva is listed in the authenticated hub and the email editor provides Import Canva Email. | — |
| Custom forms | — | — |
| Data & validation | — | — |
| Spreadsheets | — | — |
| Automation | +0.13 Zapier: Create or update Privy contacts from other apps; the Zapier app is available by invitation. | +0.13 Zapier, API, Webhooks: Use Zapier for Google Sheets and notifications; the API supports contact export, campaign data and webhook management. |
| Custom connections | +0.25 Privy MCP, REST API: A read-only MCP server gives compatible assistants account access, and the REST API manages contacts, orders and events. Webhooks: Send signup and order events to a custom endpoint by POST. | — |
| Score | +1.7532 | +116.34 |
Shopify
Privy documents concrete cart, coupon and customer-sync operations. Wisepops adds recommendations and revenue-oriented experiments; those should be compared operation by operation. Privy’s Shopify app syncs products, collections and customers in both directions, tagging new signups. Displays target cart value, products and order count, and store events start flows. Coupons are created as master or unique Shopify codes and can be applied to the cart after signup. Cross Sell displays add a product to the cart from a button. Wisepops has a native Shopify app and markets onsite product recommendations. Its experiment documentation includes Shopify revenue metrics. Installation and recommendations do not by themselves establish every cart action, coupon operation or customer-targeting control in the table.
| Shopify | Privy | Wisepops |
|---|---|---|
| Storefront installation | +0.39 A native Shopify app is available. | +0.39 Connect your store through the native Shopify app. |
| Native Shopify app | +0.39 A native app is available in the Shopify App Store. | +0.39 Install Wisepops: Popup Builder & CRO from the Shopify App Store. |
| Built for Shopify | — No Built for Shopify badge, as confirmed by the site owner. | — No Built for Shopify badge, as confirmed by the site owner. |
| Shopify media assets | — | — |
| Shopify products and variants | +0.79 Shopify products sync to Privy; Product blocks pull title, description and price into displays and emails. | — |
| Shopify collections | +0.79 Shopify collections sync to Privy for targeting, segmentation and email content, and can drive flow conditions. | — |
| Shopify discount assets | +0.79 Create master or unique Shopify discount codes from inside Privy: fixed amount, percentage or free shipping with minimum purchase rules and schedules. | — |
| Shopify metafields and metaobjects | — | — |
| Shopify customer data | +0.79 Segment by customer tags, lifetime spend, order count, order history and shopping behavior. | — |
| Shopify customer synchronization | +0.79 Signups sync to Shopify customers with an accepts-marketing flag and optional tags; Shopify customers marked as accepting marketing import and update in Privy. Deletions are not replicated. | — |
| Shopify events and triggers | +0.79 Privy Flows supports orders, refunds, shipments, browsing, carts, checkout and restock triggers. Privy Flows is its own automation system, separate from Shopify Flow. | — |
| Shopify audience and cart targeting | +0.79 Filter by cart value, product or variant, order count and Shopify customer tags. | — |
| Apply a Shopify discount | +0.79 A display's coupon can be applied to the cart automatically after signup, so the shopper does not type the code. | — |
| Add a Shopify product to cart | +0.79 Cross Sell displays pull in a Shopify product and set the button URL to add that product to the cart on click. | — |
| Buy now / direct checkout | — | — |
| Shopify Flow | — | — |
| Score | +7.8739.87 | +0.7917.13 |
Pricing
A managed campaign fee and a self-service contact subscription are not like-for-like prices. Compare the required software and production work together. Privy Displays starts at $24 a month for 10,000 pageviews and reaches $168 for 100,000. Email + SMS starts at $30 for 1,500 mailable contacts with unlimited sends, popups included. There is no free plan. Wisepops advertises a managed offer from $599 a month. The final scope and fee need a proposal. That starting figure is not a confirmed price for each traffic, domain and email requirement in our scenario table.
| Pricing | Privy | Wisepops |
|---|---|---|
A small website
| $24 / mo · Displays · 10,000 pageviews There is no free plan; the entry Displays tier (10,000 pageviews) covers 2,000. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Visitors explore more pages
| $168 / mo · Displays · 100,000 pageviews 60,000 pageviews exceed the 50,000 tier, so the 100,000-pageview tier applies. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
A higher-traffic website
| $168 / mo · Displays · 100,000 pageviews The 100,000-pageview tier covers exactly this traffic. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Two websites on one account
| $48 / mo · Displays · 25,000 pageviews Subaccounts share the parent plan's traffic, so two sites with 20,000 combined pageviews fit the 25,000 tier. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Launch popups without vendor branding
| — Privy does not publish whether its branding appears on displays or which plan removes it. | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Run a sale or promotion
| $24 / mo · Displays · 10,000 pageviews Displays include coupon codes on popups; the entry tier (10,000 pageviews) covers this traffic. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Improve popup conversion with A/B testing
| $24 / mo · Displays · 10,000 pageviews A/B testing is part of Displays, and the entry tier covers this traffic. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Collect data and feedback with surveys, quizzes and forms
| $24 / mo · Displays · 10,000 pageviews Displays include forms with text answers and choice fields; the entry tier (10,000 pageviews) covers this traffic. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Signup plus an automated welcome email
| $30 / mo · Email + SMS · 1,500 contacts The first email tier includes popups, a welcome flow and unlimited sends for up to 1,500 contacts. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
Popups and email marketing in one platform
| $30 / mo · Email + SMS · 1,500 contacts Campaigns, segments, flows and popups are included, with unlimited sends for up to 1,500 contacts. +1 point | — The managed offer starts at $599/month; the final subscription and included scope require a quote for this workload. |
| Score | +948.87 | +017.13 |
The final score
Privy is suited to a store consolidating capture, coupons and email/SMS follow-up. Wisepops is more relevant when an existing stack needs a managed onsite campaign and experimentation program. Their product boundaries explain why the lowest subscription total is not enough to decide between them.
- Privy
- 48.87
- Wisepops
- 17.13
What matters most to you?
Let’s put your priorities first
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Privy | Wisepops |
|---|---|---|
| The overall feature set | 48.87 | 17.13 |
| Popups without email marketing | 45.42 | 20.38 |
| Collecting more leads | 45.25 | 20.58 |
| Driving clicks and actions | 48.56 | 25.48 |
| Popups and email marketing in one service | 60.91 | —Required capability unconfirmed |
| Running campaigns for my Shopify store | 57.82 | 9.98 |
| A/B testing and measuring results | 53.57 | 22.79 |
| Creating and editing campaigns with AI | —Required capability unconfirmed | —Required capability unconfirmed |
| Collecting data and feedback | 43.65 | 16.16 |
| Working with a team or managing clients | 45.36 | 18.24 |
| Connecting AI agents to my workflow | 41.07 | 19.67 |
How the comparison works
These scores are relative to Privy and Wisepops in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
Relative scores, not universal ratings
The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
One shared pool of 100 points
The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
How features earn points
If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
How prices earn points
Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
Which plans count
Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
How your priorities change the score
A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.