Privy

Pricing and plans

Displays starts at $24/month for 10,000 site pageviews. The current Email + SMS package starts at $30/month for 1,500 mailable contacts, unlimited email sends and 250 monthly SMS credits. This matches the in-account quote and current billing documentation. The Shopify listing also presents a $45 configuration with 1,250 SMS credits. Popup-only pricing follows traffic, while Email follows contact capacity. An existing email service can make the simpler popup subscription the better choice; unlimited sends do not mean unlimited contacts.

Mailable-contact and pageview growth can trigger an automatic tier increase. Included SMS credits expire after 30 days; paid monthly credits after 60 days. An expired trial stops live displays and flows even when an old display row still says Active.

Features and plan access

The inspected builder combines email and phone steps with mini-quizzes, choice fields, consent and hidden attributes. Use cart value, products, orders, geography and browsing behaviour to choose the audience. Mini-quiz answers map to contact properties; this does not establish a scored quiz or an answer-by-answer recommendation engine.

The broader ecommerce workflow is the main attraction. Flows react to signups, carts, checkout, product views, purchases, restocks and dates, then use conditions, delays, messages and profile updates. Segments combine shopping history, email/SMS engagement, tags and custom fields. Display experiments can end by days or site participants; email and SMS have separate A/B campaign types.

The email editor includes product, coupon, timer and HTML blocks plus Canva import. Reporting offers email, SMS, flow and combined CSV exports, while attribution settings let you control email-open and click windows. The account has no recent campaign activity, and the test email reported a save error: these are inspected controls, not proof of delivery or revenue lift.

Formats & content

A standalone message without a form or action button is not confirmed, so Announcements is not credited. A No Form Display is created by removing the form from a display. It can communicate an offer without collecting an email; announcement bars are also documented.

The gallery includes Announcement and No Form templates, and announcement bars are documented. A saved text-only notice with neither a form nor an action button was not verified, so the stricter Announcements classification remains unconfirmed.

Forms

Privy’s form controls include email capture, SMS capture, phone field, single choice, and multiple choice. A mini-quiz can combine a question, an email step, a phone step and a thank-you page, with buttons that move to a selected step. Build welcome, cart, checkout, browse, purchase, winback, back-in-stock and date-based flows. The draft editor offers Yes/No filters, delays, email, SMS, tags and contact updates.

Surveys

Privy’s feedback formats include quizzes. Mini-quiz templates collect preference answers into a contact property before signup. Choose the response format around the question you want to answer. A recommendation score, a satisfaction rating and a quiz outcome serve different purposes; support for one does not imply the others or an automatic report.

Gamification

Privy’s game formats include spin the wheel. An email-gated wheel sets a label, coupon, win ratio and result text for each slice; slices can be winning or losing. The game is the way an offer is revealed; prize configuration and the signup flow determine what the visitor actually receives. Compare the available formats, reward controls and repeat-play rules before choosing a mechanic for a promotion.

Targeting

Privy’s audience and display controls include page targeting, geo targeting, device targeting, audience targeting, and behavior triggers. Combine cart value, product or variant IDs, order count, browsing history, traffic source, custom fields and day/time conditions. Trigger displays by time on page, scroll, exit intent or an out-of-stock product.

Experiments

Privy’s testing tools include A/B testing. Display A/B tests split traffic between variations by a set ratio and stop after a number of days or site participants. Popup testing, email testing and automation experiments are separate capabilities. A useful comparison also considers traffic allocation, how a winner is selected and whether a no-popup control is available to measure the effect of showing a campaign at all.

Email & SMS

Privy’s messaging channels include email marketing and SMS marketing. Build email and SMS campaigns with audience segments. The email editor offers products, coupons, timers, HTML and Canva import. The current Email + SMS base includes 250 monthly SMS credits. More credits cost extra; a verified toll-free number is required for native texting.

Team & sites

The Users page showed one of five seats occupied and an Owner role. The invitation form did not expose a role selector. Subaccounts share billing and plan with an organisation, but were unavailable in the inspected account; their paid-tier allowance was not established.

Event History records sent campaigns, launched flows and published displays. This is useful operational context, but it does not establish granular creator/publisher permissions or rollback. Check staff permissions and subaccount pricing before using Privy for multiple clients.

Developer

Privy’s developer interfaces include HTTP API, browser API, webhooks, and MCP server. Read account data and performance through the documented MCP server. The Privy API (api.privy.com/v1) creates, reads, updates and deletes contacts, sends order events and ingests custom events that trigger Flows. It has no endpoints for displays or campaigns. Tokens are scoped to contacts, events and orders.

Support

The plan comparison includes email and live chat support. Connect the Shopify store with discount permissions and verify a sending domain before relying on new discount and email workflows. Consider the support channel alongside the work you expect help with. Access to chat does not by itself promise round-the-clock coverage, a response deadline or someone to build your campaigns. Those service commitments need to be distinguished from ordinary product assistance.

Editor & workflow

Privy’s editing tools include campaign drafts. Displays, flows and email campaigns can be saved as drafts and activated later; live displays can be paused without deletion. Editing, saving a draft and activating a campaign are separate stages of the workflow. Consider how changes are prepared and reviewed before visitors see them. An AI writing assistant also has a narrower role than an assistant that can change layout or targeting.

Data & reporting

Privy’s data and reporting tools include field mapping, lead export, scheduled reports, revenue goals, and team notifications. Sign-up fields sync to linked email and SMS platforms; custom properties map by matching internal names rather than a visual mapper. Export all contacts, a filtered segment or a display's signups as CSV, or push them to a linked account.

Integrations

The authenticated hub lists email/SMS platforms, ecommerce lifecycle tools and Canva. Custom webhooks expose signup and order triggers, while Custom Integration generates a token for syncing store events. No token was generated and no connector was activated. Privy’s separate MCP is read-only and requires a paid plan; it lets an assistant analyse account data without publishing campaigns.

Current base email pricing includes 250 SMS credits; additional credits and partner subscriptions may cost extra. Our integration guide explains the connection types and workflows. For store-specific features, see our Shopify popup apps overview.

Works with Shopify

Privy’s Shopify coverage includes storefront installation, native app, products and variants, and collections. Shopify products sync to Privy; Product blocks pull title, description and price into displays and emails. Shopify collections sync to Privy for targeting, segmentation and email content, and can drive flow conditions. Installation, customer data, discounts and cart actions are separate capabilities. A Shopify listing alone does not establish support for all of them, and features supplied by a separate app need to be considered with that app’s access and pricing.

Capability score

The capability score brings together the confirmed features in the sections above, excluding pricing. Each metric belongs to one section, and a feature’s score includes its subfeatures. The breakdown shows how much each area contributes and where points remain unearned. It measures feature coverage, rather than conversion performance or value for money.

Total

66.94 / 100

AI agent readiness

Agent readiness looks at a complete working process: understanding a campaign, creating or changing it, operating it, reading results and controlling access. This assessment adds context to the Developer section without awarding extra points. In-editor AI assistance and an external agent’s ability to operate the account are considered separately.

What one display or signup could cost

At $30.00 per month, the selected plan allocates $0.030 per display and $1.50 per signup across 1,000 displays and 20 valid email signups. The table rounds to cents. The 2% signup rate is an assumption, not measured performance or a vendor charge per event.

The capacity check assumes one site and 250 billable contacts. Billing is based on mailable contacts, which is distinct from the actual outcomes used here. For form-free announcements, compare displays rather than signups. Taxes, separately billed services and customer discounts are excluded.

Privy alternatives: which should you choose?

Stores that want popup capture, customer segmentation and email/SMS follow-up in one platform. Email pricing rises with mailable contacts; popup-only pricing rises with site pageviews. The inspected expired trial blocked publishing, and the email draft reported a save error.

Compare Omnisend and Poptin against that requirement. The cards below explain where each is a better fit. Match the billing unit, required features and site or account limits before comparing headline prices; the cheapest subscription does not always cover the same work.

About this review

We inspected an authenticated account with an expired trial: new and classic display editors, forms, mini-quizzes, a wheel draft, targeting, flows, email design, A/B setup, segments, coupons, integrations, account settings and billing. Test displays, a flow and an experiment remain unpublished. The email editor reported a save error. MCP scope and wheel probability controls are supported by official documentation, not executed tests. No messages, live campaigns, coupons, integrations or MCP connection were activated. Dates beside sources indicate when the corresponding evidence was checked; publication does not imply that every source was rechecked that day.

“Documented” means the provider describes the capability. A named plan is shown only where we recorded tier evidence. “Not confirmed” means the evidence is insufficient, not that the feature is absent. Paid add-ons and higher-tier restrictions are stated separately. Conflicting billing information prevents a unit-cost estimate.

Recommendations are editorial judgments about fit and cost. Sources are linked next to the claims they support, and every calculation uses the assumptions above.