Justuno
41.55Ecommerce teams that need branching onsite journeys: different messages and offers for different shopper segments, managed through campaign workflows.
- Who is this app for?
- Ecommerce teams building branching shopper journeys around cart contents, purchase history, subscriber status and product interests.
- Main advantage
- A visual workflow combines audience conditions, experiments, multi-step capture, product recommendations and profile updates. Lite includes ten team seats with separate publishing permissions.
- Main limitation
- Lite limits live workflows to five and custom segments to two. Paid overages are enabled by default; site visitors count even when they do not see a popup.
Pricing and plans
Justuno separates self-service software from Done-For-You implementation. The inspected account offers a 14-day full-platform trial and an Always Free tier with one live workflow. A free traffic allowance was not established, so our comparison uses the specified Lite allowance. Paid plans scale with monthly unique site visitors. Annual billing reduces the starting Lite price from $59 to $53.10 per month; Done-For-You is $299 monthly or $269.10 per month billed annually. Count the workflows and segments you need live at once before sizing traffic. The managed offer includes work performed for you, so its fee is not just a larger editor subscription.
Paid rows show monthly starting prices. Annual billing is separate. Paid overages are enabled by default and can be disabled through plan management or sales. The inspected trial required email verification to manage the subscription. Spotlight and phone verification have additional access restrictions.
| Plan | Price & limits | What changes |
|---|---|---|
| Always Free | Free1 live workflow · 1 seat | Default segments and recommendations; traffic allowance not established |
| LitePapa pick | $59.00/mo10,000 visitors · 10 seats · 5 live workflows | A/B and multivariate tests · 2 custom segments · 5 custom properties · 1 custom recommendation |
| Done-For-You | $299.00/mo20,000 visitors · Unlimited workflows and seats | Implementation services · Custom dashboards · Unlimited custom segments and recommendations |
| Enterprise | Custom quoteCustom scope | Custom roles · Cross-domain reporting |
Features and plan access
Start with the shopper journey: cart value, products viewed, purchase history and profile answers can determine enrollment and branches. A workflow can show a design, delay, test alternative paths, update a profile or sync data to an app. Re-enrollment and suppression settings help control competing campaigns.
The editor supplies email, phone, text, choice and consent fields, multiple screens, timers and game blocks. Product feeds cover upsell, cross-sell, recently viewed items and cart recovery. AI Smart Timing and AI-labelled recommendation algorithms are available; a prompt-based design assistant was not established in the inspected account.
| Feature | Scope and plan |
|---|---|
| A/B testing | The workflow builder offers Multivariate Test paths. The account comparison includes A/B and multivariate tests on Lite; no live experiment was run. Lite |
| Countdown | The editor library includes Timer and Themed Timer elements. Lite and higher |
| Page targeting | Target current or landing URLs, source domains and referring URLs. Lite and higher |
| Geo targeting | The condition picker includes country, state/region, city and US/Canada ZIP code. Lite and higher |
| Device targeting | Target desktop, tablet or mobile, plus browser and operating system. Lite and higher |
| Audience targeting | Combine cart items/value, product views, purchases, discounts, profile properties, segments and app-specific conditions in workflow enrollment filters. Cart targeting · Profile targetingLite and higher |
| Behavior triggers | Conditions include time spent, idle time, scroll, session/page counts and exiting the website. AI Smart Timing exposes an aggressiveness setting. Time delay · Exit intent · Scroll trigger · Inactivity triggerLite and higher |
| HTTP API | Justuno documents an authenticated analytics API. The app warns that a personal API key accesses all account data. Plan not confirmed |
Formats & content
The current template gallery includes shipping, app and promotional banners. A standalone popup containing only a message and close control was not completed in this audit, so Announcements is not credited yet.
Use the shared design and workflow controls for promotional messages, banners and notices. Enrollment can depend on the page, device, location or shopper data, while suppression and re-enrollment control repetition. Shopify embed activation is required before designs can appear; it remained off throughout this audit.
| Feature | How it works in Justuno |
|---|---|
| Countdown | The editor library includes Timer and Themed Timer elements.+1.11 |
| Total | 1.11 / 108.89 unearned points — Message (1.12) · Flyby / slide-in (1.11) · Promo bars (1.11) |
Forms
Justuno’s form controls include email capture, SMS capture, phone field, single choice, and multiple choice. Use If/Then branches, profile-property conditions and actions to route visitors through different workflow paths. Lite allows five live workflows. An Email Address field was added to an unpublished form. Required input, validation, duplicate handling and prefilling are available.
| Feature | How it works in Justuno |
|---|---|
| Email capture | An Email Address field was added to an unpublished form. Required input, validation, duplicate handling and prefilling are available.+1 |
| SMS capture | The wheel template separates mobile capture from email capture and includes SMS marketing consent copy, Terms and Privacy links.+1 |
| Phone field | The editor provides a Phone Number property and the inspected wheel template includes a country-aware mobile-number screen.+1 |
| Single choice | Radio Button and Single Select controls are available for collecting one answer.+1 |
| Multiple choice | The field library includes Checkbox controls for selectable answers.+1 |
| Free text | Short Text and Long Text fields are available in the editor, alongside Date and profile properties.+1 |
| Consent checkbox | The editor exposes a Consent Checkbox and a separate SMS Opt-In Button.+0.5 |
| Multi-step | The inspected wheel template has Intro, Email Capture, Mobile Capture and Discount screens. Actions can link to another frame with a delay.+0.67 |
| Logic | Use If/Then branches, profile-property conditions and actions to route visitors through different workflow paths. Lite allows five live workflows.+0.4 |
| Validation | Email fields expose required input, invalid/duplicate handling and prefilling. Advanced email verification is a separate account switch, off in the inspected account; phone verification is marked paid.Field validation · Email format · Phone format · Required fields · Email typo check · Business email filter · Email verification · Duplicate email filter · Phone verification+1 |
| Total | 8.57 / 145.43 unearned points — Hidden fields (1) · CAPTCHA (1) · Email double opt-in (1) |
Surveys
Justuno’s feedback formats include quizzes. Shopper Preference quiz templates and an Ask a question block are available. Collect answers with choice fields and use profile-property conditions in workflows. Choose the response format around the question you want to answer. A recommendation score, a satisfaction rating and a quiz outcome serve different purposes; support for one does not imply the others or an automatic report.
| Feature | How it works in Justuno |
|---|---|
| Quizzes | Shopper Preference quiz templates and an Ask a question block are available. Collect answers with choice fields and use profile-property conditions in workflows.+0.28 |
| Total | 0.28 / 54.72 unearned points — Numeric rating (0.84) · NPS (0.84) · Star rating (0.83) |
Gamification
Justuno’s game formats include spin the wheel and scratch card. Scratcher appears in the design element library. The game is the way an offer is revealed; prize configuration and the signup flow determine what the visitor actually receives. Compare the available formats, reward controls and repeat-play rules before choosing a mechanic for a promotion.
| Feature | How it works in Justuno |
|---|---|
Edit slice labels, text/image presentation, winning probabilities and actions. The inspected template assigns 100% to one discount by default; other outcomes need configuration. Separate email and SMS screens follow.+2 | |
Scratcher appears in the design element library.+2 | |
| Total | 4 / 51 unearned points — Three confirmed game formatsA full score requires three confirmed game formats. One earns 3 points; two earn 4. |
Targeting
Justuno’s audience and display controls include page targeting, geo targeting, device targeting, audience targeting, and behavior triggers. Combine cart items/value, product views, purchases, discounts, profile properties, segments and app-specific conditions in workflow enrollment filters. Conditions include time spent, idle time, scroll, session/page counts and exiting the website. AI Smart Timing exposes an aggressiveness setting.
| Feature | How it works in Justuno |
|---|---|
| Page targeting | Target current or landing URLs, source domains and referring URLs.+1.34 |
| Geo targeting | The condition picker includes country, state/region, city and US/Canada ZIP code.+1.34 |
| Device targeting | Target desktop, tablet or mobile, plus browser and operating system.+1.34 |
| Audience targeting | Combine cart items/value, product views, purchases, discounts, profile properties, segments and app-specific conditions in workflow enrollment filters.Cart targeting · Profile targeting+0.45 |
| Behavior triggers | Conditions include time spent, idle time, scroll, session/page counts and exiting the website. AI Smart Timing exposes an aggressiveness setting.Time delay · Exit intent · Scroll trigger · Inactivity trigger+0.85 |
| Scheduling | Workflow enrollment can be restricted to dates and times; conditions also include day of week.+1.33 |
| Frequency cap | Enrollment settings control re-enrollment, with Once per Session shown by default, and can wait for workflow completion.+1.33 |
| Campaign control | On enrollment, keep other workflows, remove all other workflows or remove selected workflows. Conditions can also be rechecked at each step.+1.33 |
| Total | 9.31 / 122.69 unearned points — Click trigger (1.33) · New/returning visitors (0.15) · Referrer targeting (0.15) · Customer tags (0.15) · Login status (0.15) · Order history (0.14) · List segments (0.14) · Hover trigger (0.16) · Custom event trigger (0.16) · Page-load trigger (0.16) |
Experiments
Justuno’s testing tools include A/B testing. The workflow builder offers Multivariate Test paths. The account comparison includes A/B and multivariate tests on Lite; no live experiment was run. Popup testing, email testing and automation experiments are separate capabilities. A useful comparison also considers traffic allocation, how a winner is selected and whether a no-popup control is available to measure the effect of showing a campaign at all.
| Feature | How it works in Justuno |
|---|---|
| A/B testing | The workflow builder offers Multivariate Test paths. The account comparison includes A/B and multivariate tests on Lite; no live experiment was run.+1.56 |
| Total | 1.56 / 75.44 unearned points — Popup tests (0.78) · Traffic split (0.78) · No-popup holdout (0.78) · Automatic winner (0.78) · Email or SMS campaign tests (0.78) · Email tests (0.77) · SMS tests (0.77) |
Email & SMS
Justuno has no confirmed capabilities in this section in the current review. Capturing an address in a popup and sending a marketing campaign are separate jobs. Compare native sending channels, automation and their allowances independently from the popup subscription; an integration with a mailing platform does not include that platform’s sending service.
| Feature | How it works in Justuno |
|---|---|
| Total | 0 / 55 unearned points — Email marketing (4) · SMS marketing (0.5) · Web push (0.5) |
Team & sites
Lite now lists ten seats. Full Access includes billing and team settings; Publisher can publish but cannot manage billing or the team. Creator can configure and save work without publishing, deactivating or deleting workflows. View Access is read-only. Custom roles are listed under Enterprise.
Give campaign builders Creator access and reserve publication for Publishers. This separates preparation from release inside the app. It does not establish equivalent restrictions for a personal API key, which the account says can access all data.
| Feature | How it works in Justuno |
|---|---|
| Workspaces | Website-account management and multi-website management are available; this does not establish a pooled traffic allowance across sites.+0.84 |
| Team | The inspected plan comparison lists 1 seat on Always Free, 10 on Lite and unlimited on Done-For-You and Enterprise.+0.84 |
| Roles | Full Access, Publisher, Creator and View Access are predefined. Creator can save work but cannot publish, deactivate or delete workflows. The account comparison reserves custom roles for Enterprise.+1.66 |
| Total | 3.34 / 51.66 unearned points — Projects (0.42) · Client portfolio (0.41) · Activity history (0.83) |
Developer
Justuno’s developer interfaces include HTTP API. Justuno documents an authenticated analytics API. The app warns that a personal API key accesses all account data. The scope of each interface matters more than the API label. Opening an existing popup, sending a submitted form to an endpoint and creating or publishing campaigns are different operations. Agent access depends on those operations and the permissions exposed.
| Feature | How it works in Justuno |
|---|---|
| HTTP API | Justuno documents an authenticated analytics API. The app warns that a personal API key accesses all account data.+0.25 |
| Total | 0.25 / 54.75 unearned points — Browser API (1.25) · Webhooks (1.25) · MCP server (1.25) |
Support
The inspected comparison lists email tickets across tiers and live chat during US hours on Lite and above. Done-For-You adds implementation, onboarding and direct service channels. We did not test response quality or turnaround; agree the scope of managed work separately from software access. Consider the support channel alongside the work you expect help with. Access to chat does not by itself promise round-the-clock coverage, a response deadline or someone to build your campaigns. Those service commitments need to be distinguished from ordinary product assistance.
| Feature | How it works in Justuno |
|---|---|
| Chat support | The account comparison lists live chat during US hours on Lite and higher, email tickets across plans, and additional Zoom/Slack support on Done-For-You.+2 |
| Total | 2 / 2 |
Editor & workflow
Justuno has no confirmed capabilities in this section in the current review. Editing, saving a draft and activating a campaign are separate stages of the workflow. Consider how changes are prepared and reviewed before visitors see them. An AI writing assistant also has a narrower role than an assistant that can change layout or targeting.
| Feature | How it works in Justuno |
|---|---|
| Total | 0 / 66 unearned points — Free editor (1.5) · Campaign drafts (1.5) · Saved versions (1.5) |
Data & reporting
Justuno has no confirmed capabilities in this section in the current review. Use the reporting workflow to connect captured responses with the decisions you need to make. Downloading leads, scheduling reports and attributing revenue are different capabilities; a contact export alone does not establish an analytics dashboard or revenue measurement.
| Feature | How it works in Justuno |
|---|---|
| Total | 0 / 55 unearned points — Field mapping (1) · Lead export (1) · Scheduled reports (1) |
Integrations
Shopify was connected in the test store. The catalogue exposes email, SMS, CRM, analytics and commerce destinations, and workflow actions can sync profile data. No marketing provider was connected and no delivery was executed. HTTP Client/webhooks are documented, but searching HTTP in this account’s app catalogue returned no result; confirm availability before depending on a custom destination.
Catalogue presence establishes an available setup path, not successful delivery or a minimum plan. Cordial also has current help-centre coverage but was not seen in this account’s catalogue. Our integration guide explains the connection types and workflows. For store-specific features, see our Shopify popup apps overview.
| Connection | Services and data |
|---|---|
| ActiveCampaign · Bluecore · Braze · Brevo · Constant Contact · Dotdigital · Eloqua · GetResponse · Iterable · Listrak · Marketo · Omnisend · Salesforce Marketing Cloud · SendGrid · Sendlane · SmartrMailThese destinations appeared in the inspected catalogue. Authentication, field mapping and delivery were not executed.+0.84 | |
| KlaviyoConnect Klaviyo from the Apps section of Justuno’s account settings using the requested credentials. Then use the connected app in the workflow builder to push subscriber information to the chosen list or group. Account authorization makes the app available; the workflow determines where the captured data goes.— | |
| MailchimpConnect Mailchimp from the Apps section of Justuno’s account settings using the requested credentials. Then use the connected app in the workflow builder to push subscriber information to the chosen list or group. Account authorization makes the app available; the workflow determines where the captured data goes.— | |
| SMS | Attentive · Emotive · Listrak SMS · PostscriptSMS destinations are separate from collecting a phone number. No messages were sent.+0.84 |
| CRM | HubSpot · ActiveCampaign · Salesforce Marketing CloudConnect customer and profile data to the available marketing/CRM destination; supported objects and mappings differ by provider.+0.83 |
| Analytics | Google Analytics · Google Tag Manager · Triple WhaleAvailable in the app catalogue. Live event delivery and revenue attribution were not tested.+0.83 |
| Store | Shopify · BigCommerce · Adobe Commerce / Magento · WooCommerceShopify was connected. Cart, product and purchase conditions are available in the workflow editor; no live cart or order test was run.+0.83 |
| Automation | HTTP Client / webhooks · ZapierDocumented connection paths. Searching HTTP in this account’s catalogue returned no result; confirm setup availability for your account.+0.83 |
| Total | 5 / 5 |
Works with Shopify
Justuno’s Shopify coverage includes storefront installation, native app, products and variants, and discounts. Recommend upsells, cross-sells, most-purchased items, previously viewed or purchased products, complete-the-look items and current or abandoned cart contents. Use fixed or unique discount codes and synchronize store discounts. Installation, customer data, discounts and cart actions are separate capabilities. A Shopify listing alone does not establish support for all of them, and features supplied by a separate app need to be considered with that app’s access and pricing.
| Capability | How it works in Justuno |
|---|---|
| Storefront installation | Connect Shopify and enable the app embed in your theme.+0.88 |
| Native app | Install Pop-Ups & Spotlight by Justuno from the Shopify App Store.+0.88 |
| Built for Shopify | — |
| Media assets | — |
| Products and variants | Recommend upsells, cross-sells, most-purchased items, previously viewed or purchased products, complete-the-look items and current or abandoned cart contents.+0.88 |
| Collections | — |
| Discounts | Use fixed or unique discount codes and synchronize store discounts.+0.88 |
| Metafields and metaobjects | — |
| Customer data | Use purchase history and shopper profile properties in connected-store workflows.— |
| Customer synchronization | — |
| Events and triggers | Use cart, purchase, product-view and discount events in workflows.+0.87 |
| Audience and cart targeting | Build conditions from cart items and value, products viewed or purchased, discount exposure or redemption, and profile properties.+0.87 |
| Apply a discount | Automatically apply Shopify discounts.+0.87 |
| Add to cart | — |
| Buy now / direct checkout | — |
| Shopify Flow | — |
| Total | 6.13 / 147.87 unearned points — Built for Shopify (0.88) · Shopify media assets (0.88) · Shopify collections (0.88) |
Capability score
The capability score brings together the confirmed features in the sections above, excluding pricing. Each metric belongs to one section, and a feature’s score includes its subfeatures. The breakdown shows how much each area contributes and where points remain unearned. It measures feature coverage, rather than conversion performance or value for money.
- Total
- 41.55 / 100
AI agent readiness
Agent readiness looks at a complete working process: understanding a campaign, creating or changing it, operating it, reading results and controlling access. This assessment adds context to the Developer section without awarding extra points. In-editor AI assistance and an external agent’s ability to operate the account are considered separately.
Connects reporting and visitor workflows
AI Smart Timing adjusts when campaigns appear, and the app offers AI-labelled product recommendations. External agents have a documented analytics API; external campaign creation, editing and publication were not established.
| Agent task | What the agent can do |
|---|---|
| UnderstandUnconfirmed | The reviewed analytics API does not establish access to complete saved design, targeting and workflow configuration. |
| CreateUnconfirmed | Designs and a workflow were prepared manually in unpublished drafts. External creation and editing endpoints were not established. |
| OperatePartial | Configured workflows can branch, update profiles, sync apps and run code. Documented HTTP actions can pass data onward; external publish, pause and schedule controls were not established. |
| MeasurePartial | The documented analytics endpoint supports configurable chart queries, dates and time zones. The account has dashboards and export controls, but no authenticated API query or live attribution test was run. |
| Work safelyPartial | Creator and Publisher roles separate preparation from release in the UI, and Activity records account actions. The app warns that a personal API key accesses all account data; scoped keys, external write approvals and rollback were not established. |
Inspected in a Shopify test-store trial. The app embed remained inactive and all test designs/workflows remained unpublished. No API key was created, marketing integration connected, message sent or subscription changed. Role controls were inspected without invitations; API and webhook delivery remain untested.
What one display or signup could cost
At $59.00 per month, the selected plan allocates $0.059 per display and $2.95 per signup across 1,000 displays and 20 valid email signups. The table rounds to cents. The 2% signup rate is an assumption, not measured performance or a vendor charge per event.
The capacity check assumes one site and 1,000 visitors. Billing is based on visitors, which is distinct from the actual outcomes used here. For form-free announcements, compare displays rather than signups. Taxes, separately billed services and customer discounts are excluded.
| Outcome | Calculation | Estimated cost |
|---|---|---|
| One display | $59.00 ÷ 1,000 | $0.06 |
| 1,000 displays | $59.00 ÷ 1,000 × 1,000 | $59.00 |
| One signup | $59.00 ÷ 20 | $2.95 |
Justuno alternatives: which should you choose?
Ecommerce teams building branching shopper journeys around cart contents, purchase history, subscriber status and product interests. Lite limits live workflows to five and custom segments to two. Paid overages are enabled by default; site visitors count even when they do not see a popup.
Compare ConvertFlow and Popupsmart against that requirement. The cards below explain where each is a better fit. Match the billing unit, required features and site or account limits before comparing headline prices; the cheapest subscription does not always cover the same work.
Justuno vs ConvertFlow
Justuno Lite starts at $59/month for 10,000 visitors and five live workflows. ConvertFlow Pro starts at $299/month for 100,000 funnel views, spanning popups, quizzes and landing pages.
- Choose ConvertFlow
- When landing-page funnels and conditional lead journeys are the core project.
- Choose Justuno
- For segment-based onsite workflows that fit Lite’s five-workflow allowance.
Justuno vs Popupsmart
Justuno Lite focuses on workflow orchestration and limits live workflows. Popupsmart Advanced costs $69/month with A/B testing and five sites, using a 100,000-pageview allowance.
- Choose Popupsmart
- For a team launching and testing ordinary popup campaigns across several sites.
- Choose Justuno
- When branching shopper journeys are more valuable than a simpler campaign setup.
About this review
We inspected Justuno in a Shopify test-store trial: unpublished workflow and form drafts, a spin-wheel template, enrollment conditions, product recommendations, discounts, integrations, analytics, roles and billing. The app embed remained inactive. Live targeting, submissions, reward redemption, AI timing performance and authenticated API requests were not tested. Dates beside sources indicate when the corresponding evidence was checked; publication does not imply that every source was rechecked that day.
“Documented” means the provider describes the capability. A named plan is shown only where we recorded tier evidence. “Not confirmed” means the evidence is insufficient, not that the feature is absent. Paid add-ons and higher-tier restrictions are stated separately. Conflicting billing information prevents a unit-cost estimate.
Recommendations are editorial judgments about fit and cost. Sources are linked next to the claims they support, and every calculation uses the assumptions above.