WooHoo vs Poptin.
Better signup design or better-qualified leads?
Compare WooHoo and Poptin for form testing, address validation, agency access, reward campaigns and visitor allowances.
What do you need your website to do next?
A business-to-business store receives plenty of entries but few sales enquiries. Moving the phone field onto its own screen might improve completion. Filtering unsuitable email addresses might improve the time sales spends on the list. Those are different reasons to buy a form tool.
WooHoo gives the designer separate screens and a draft challenger to try another sequence. Poptin’s dossier documents business-address controls and agency reporting. Bring the sales team one week of anonymised rejection reasons before deciding which trial to run.
How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded. The conclusions bring those results together for different uses of the platforms.
Formats & content
The gallery includes fullscreen campaigns, slide-ins and bars. The editor offers separate desktop and mobile design views and a teaser that can reopen the form. Poptin provides popups and embedded forms, with desktop and mobile layouts. Campaign elements can be arranged directly in the visual editor.
| Formats & content | WooHoo | Poptin |
|---|---|---|
| Message | — | +0.64 |
| Flyby / slide-in | +0.32 | +0.32 |
| Promo bars | +0.32 | +0.32 |
| Teasers | +0.32 | +0.32 |
| Content carousel | — | — |
| Eye-catching | — | — |
| Countdown | +0.32 | +0.32 |
| Button link | — | +0.64 |
| Copy coupon | — | — |
| Dynamic text | — | — |
| Mobile editor | +0.32 | +0.32 A separate mobile version can change text, images, buttons and field order. |
| Score | +1.611.61 | +2.892.89 |
Forms
Recreate a personal address that sales would reject and a legitimate business enquiry from a small firm. A blanket rejection can lose the second lead even if it improves the headline qualification rate. Email Capture, Phone Capture and Coupon Reveal are separate steps in the multi-step template. Check which step records consent if a shopper leaves before the reward screen.
Poptin offers name, email, phone, message, location, birthday and email-consent fields. Properties can use radio buttons, single-select controls and hidden values, with custom text, number, date, boolean and multiple-value properties. Email checks include format, typos and business-address rules. Double opt-in can inherit the account setting or be configured for the form.
| Forms | WooHoo | Poptin |
|---|---|---|
| Email capture | +0.16 | +0.16 |
| SMS capture | +0.32 | — |
| Phone field | +0.16 | +0.16 |
| Single choice | — | +0.32 Radio buttons or a single-select dropdown. |
| Multiple choice | — | — |
| Free text | — | +0.32 Collected through the Message field. |
| Consent checkbox | — | +0.65 Consent checkbox (+0.32) · Email marketing consent (+0.32) |
| Hidden fields | — | +0.32 Any input field can be set to hidden. |
| Multi-step | +0.32 | — |
| Logic | +0.32 | — |
| Validation | +0.16 | +1.78 Validation (+0.16) · Field validation (+0.32) · Email format (+0.32) · Phone format (+0.32) · Email typo check (+0.32) · Business email filter (+0.32) |
| CAPTCHA | — | — |
| Email double opt-in | — | +0.32 Set per popup or inherited from the account default. |
| Follow-up | +0.32 Follow-up (+0.16) · Reward email (+0.16) | +1.94 Follow-up (+0.16) · After signup (+0.32) · Reward email (+0.16) · Email automation (+0.32) · Email sequences (+0.32) · Delays and branches (+0.32) · Lifecycle triggers (+0.32) |
| Score | +1.783.38 | +5.988.87 |
Surveys
A product quiz can ask about preferences and lead to a recommendation. Match the questions and result to the merchandise before budgeting for a research survey. Poptin can collect customer answers through form fields. Dedicated feedback ratings and quiz formats are evaluated separately from ordinary signup questions.
| Surveys | WooHoo | Poptin |
|---|---|---|
| Numeric rating | — | — |
| NPS | — | — |
| Star rating | — | — |
| Emoji rating | — | — |
| Binary rating | — | — |
| Quizzes | +1.23 Quizzes (+0.41) · Preference quiz (+0.41) · Product quiz (+0.41) | — |
| Score | +1.234.61 | +08.87 |
Gamification
The wheel supports weighted prizes. Scratch and gift campaigns offer other ways to reveal an incentive inside the popup workflow. Poptin provides wheel, gift and scratch formats. Wheel and gift settings include prize labels, coupon codes, relative weights, losing outcomes and redirects. Weights of 2:1:1 displayed as 50%, 25% and 25%. Separate teaser, play, post-play, winning and losing screens give you control over the journey. The scratch setup we used revealed a fixed offer.
| Gamification | WooHoo | Poptin |
|---|---|---|
| Spin the wheel | +0.26 Spin the wheel (+0.13) · Prize weights (+0.13) | +0.53 Separate play, winning and losing screens. Spin the wheel (+0.13) · Prize weights (+0.13) · Losing slices (+0.26) |
| Slot machine | — | — |
| Plinko | — | — |
| Lottery ball | — | — |
| Claw machine | — | — |
| Scratch card | +0.13 | +0.13 |
| Pick a gift | +0.13 | +0.13 |
| Pick a card | — | — |
| Break the egg | — | — |
| Shake the tree | — | — |
| Memory cards | — | — |
| Treasure hunt | — | — |
| Learn to earn | — | — |
| Seasonal calendar | — | — |
| Daily offers | — | — |
| Score | +0.535.14 | +0.799.66 |
Targeting
A merchant can select product, collection, cart and search pages or enter a URL pattern. Timing options include scroll depth, elapsed time, exit intent and inactivity. Poptin includes delay, exit intent, scroll, page count, click count and inactivity triggers. Manual triggers fire when the first selected condition is met. Device, URL, country, frequency and schedules provide the basic audience controls. JavaScript, Autopilot, previous-page, cookie and other advanced conditions can require a paid plan.
| Targeting | WooHoo | Poptin |
|---|---|---|
| Page targeting | +0.23 | +0.23 |
| Geo targeting | — | +0.45 |
| Device targeting | +0.23 | +0.23 |
| Audience targeting | +0.68 Audience targeting (+0.23) · New/returning visitors (+0.45) | +2.93 Audience targeting (+0.23) · Referrer targeting (+0.45) · Cart targeting (+0.45) · Profile targeting (+0.45) · Customer tags (+0.45) · Login status (+0.45) · Order history (+0.45) |
| Behavior triggers | +1.57 Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Inactivity trigger (+0.23) · Page-load trigger (+0.45) | +1.13 Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Inactivity trigger (+0.23) |
| Click trigger | — | +0.45 |
| Scheduling | — | +0.45 |
| Frequency cap | +0.23 | +0.23 Separate repeat rules for new, returning and converted visitors. |
| Campaign control | — | — |
| Score | +2.938.07 | +6.0715.74 |
Experiments
Test the presentation of the email step in WooHoo. Measure qualified submissions as a second outcome if the scoring metric in the campaign is form submissions. We created a draft experiment on Free by duplicating the control. The challenger has its own coupon codes. A published challenger is required to start collecting results.
Poptin creates an A/B variant from a completed campaign and groups the designs in one dashboard test. This is useful for comparing a headline, incentive or layout without managing two unrelated campaigns. The A/B command becomes available after the initial campaign setup.
| Experiments | WooHoo | Poptin |
|---|---|---|
| A/B testing | +0.7 A/B testing (+0.35) · Popup tests (+0.35) | +0.7 An A/B variant is created from a finished campaign and grouped in one test. A/B testing (+0.35) · Popup tests (+0.35) |
| Score | +0.78.77 | +0.716.44 |
Email & SMS
WooHoo lists native email campaigns and offers a reward-email action. Price the actual sending workload separately from the popup visitor allowance. Poptin Growth combines captured contacts with email campaigns and automations. Its canvas supports a confirmed-subscription trigger, source filters, Yes/No conditions, delays, email actions and contact operations. Retrigger controls help manage repeat entry. The email editor includes columns, text, images, buttons, HTML, coupons and reusable blocks.
| Email & SMS | WooHoo | Poptin |
|---|---|---|
| Email marketing | +0.75 | +0.75 Campaigns, segments and journeys; Growth Free covers 250 contacts and 500 emails. |
| SMS marketing | — | — |
| Web push | — | — |
| Score | +0.759.52 | +0.7517.19 |
Team & sites
Poptin offers a path to private client subaccounts and scoped reports. In WooHoo confirm that the proposed Shopify staff access lets each client see only its own campaigns. The Shopify dashboard organizes campaigns for the connected store. A buyer sharing access with an agency should establish site boundaries and publishing rights before onboarding clients.
Poptin exposes users, subaccounts and account- or subaccount-scoped API keys. Its Users screen describes broad editing, deletion and billing access, while seat availability depends on the offer. On Agency, sub-account users cannot open Billing and Plans. Treat the user allowance and the popup-domain allowance as separate plan details.
| Team & sites | WooHoo | Poptin |
|---|---|---|
| Workspaces | — | +1.69 One domain on Free and Basic, four on Pro, unlimited on Agency and Growth. Workspaces (+0.56) · Several sites (+0.56) · Client portfolio (+0.56) |
| Team | — | +0.56 |
| Roles | — | +1.13 Roles (+0.56) · Billing access controls (+0.56) |
| Score | +09.52 | +3.3820.56 |
Developer
A campaign can send a submission to a webhook URL. WooHoo also advertises a storefront JavaScript interface. Neither establishes account-wide campaign authoring through HTTP. Poptin’s public API manages contacts and email operations, reads popup analytics, and pauses or resumes existing popups. Keys belong to an account or subaccount and can be revoked. Webhooks forward form submissions to an external endpoint.
| Developer | WooHoo | Poptin |
|---|---|---|
| HTTP API | — | +1.5 Contacts, email campaigns and popup analytics; keys are tied to one account. HTTP API (+0.38) · Operate campaigns (+0.38) · Read performance (+0.38) · Scoped credentials (+0.38) |
| Browser API | +0.38 | — |
| Webhooks | +0.19 | +0.19 |
| MCP server | — | — |
| Score | +0.5610.08 | +1.6922.25 |
Support
The editor provides a chat entry and the pricing page lists email support. Test setup assistance early if an experiment must launch during a short promotion. Poptin includes chat and email support on Free, Basic and Pro; Growth and Agency add premium support. Support availability follows the product and plan you choose.
| Support | WooHoo | Poptin |
|---|---|---|
| Chat support | — | +1.8 |
| Score | +010.08 | +1.824.05 |
Editor & workflow
A merchant can save a draft, preview it and prepare a challenger without exposing either to shoppers. Changes to a live variant need coordination with the person reading the results. Poptin includes editor access on Growth Free and saves campaigns as inactive drafts. Its visual controls let you configure elements, fields and buttons directly.
| Editor & workflow | WooHoo | Poptin |
|---|---|---|
| Free editor | +0.39 | +0.39 |
| Campaign drafts | +0.39 | +0.39 |
| Saved versions | — | — |
| AI popup assistant | — | — |
| Score | +0.7710.85 | +0.7724.82 |
Data & reporting
The reporting workflow separates subscribers and revenue. Choose the success metric before the split so a version that recruits more addresses can be judged against the business goal. Poptin reports visitors, views and conversions, with email reporting in the email product. Scheduled lead and statistics reports include recipient, subaccount, interval and timezone settings. Its reporting API is useful when you want to bring results into an external dashboard or an agent workflow.
| Data & reporting | WooHoo | Poptin |
|---|---|---|
| Field mapping | — | — |
| Lead export | — | — |
| Scheduled reports | — | +0.64 |
| Revenue goals | +0.64 | — |
| Team notifications | — | +1.93 Team notifications (+0.64) · Email (+0.64) · Slack (+0.64) |
| Score | +0.6411.49 | +2.5727.39 |
Integrations
The editor offers destinations for Shopify Customers, Mailchimp, Klaviyo, Omnisend, ActiveCampaign and Campaign Monitor. Decide whether WooHoo or the receiving provider sends the prize. Poptin connects to email and CRM platforms, with Make and Zapier for additional workflows. Slack supports team notifications, and a webhook route can forward submissions. Its REST API offers another route to contacts and reporting. A store can therefore keep its existing email platform rather than moving to Poptin Growth.
| Integrations | WooHoo | Poptin |
|---|---|---|
| +0.13 Mailchimp, Klaviyo, Omnisend, Campaign Monitor: Sync subscribers collected by a campaign to the selected email service. The WooHoo editor provides a separate connection for each provider. ActiveCampaign: The campaign editor offers an ActiveCampaign list destination for subscribers. | +0.13 SmartrMail: Copy the API key from SmartrMail’s integration settings and the list ID from the subscriber list URL. Enter both under Email and Integrations on the poptin and approve. The guide confirms lead delivery to the list but gives no complete extra-field map. Kit: Authorize Kit or enter an API key, then select a form to receive name, email and phone. The Kit form’s confirmation-email settings determine whether subscribers must confirm before joining. Brevo: Connect with a v3 API key and list ID to send name, email and phone. Names split into first and last name; the SMS attribute requires a phone number with its country prefix. ActiveCampaign, ActiveTrail, Benchmark, Drip, E-goi, Ecomail, Elastic Email, Emma, Gist, MailerLite, Mailgun, Omnisend, Sendloop: Send new popup contacts to the connected email platform for follow-up. The integration selector is included in Growth Free; custom-field transfer depends on the selected connector. CM Commerce: Enter the CM Commerce API key and the target list ID in the poptin’s integration settings. The guide lists name, email, phone and message and sends a test lead after setup. Choose the CM Commerce integration when configuring this route. Customer.io: Use the workspace Site ID, API key and segment ID in the Customer.io integration for the poptin. Its guide lists name, email, phone and message and sends a test lead on successful setup. Check the person in the intended workspace and segment. Dotdigital: Enter the Dotdigital API user email, password, regional endpoint and address book ID under the popup’s Email and Integrations settings. After publishing, Poptin sends a test lead to that book. Its guide lists name, email, phone and message as supported fields. EmailOctopus: In EmailOctopus, copy the list ID and the field tag for first name. Enter both with the API key in Poptin. Poptin documents name, email, phone and message; check the actual destination field before using any of them in a template. iContact: Enter the app credentials, account ID, folder ID and list ID for the intended iContact account in Poptin. The list ID can be copied from the list URL. The documented fields are name, email and phone. Mailjet: Copy the Mailjet API key, secret and contact list ID into the poptin’s integration settings and approve the connection. This directs new email signups to the chosen list. Validate any optional answers on the contact before building a segment around them. Moosend: Choose Moosend in the popup’s Email and Integrations settings and enter the API key and list ID. The guide confirms list delivery, but its field note names a different provider. Verify optional fields using a real submission before depending on them. SendFox: Generate a SendFox personal access token, copy the list ID and enter both in the poptin’s integration settings. Save the popup and look for its API test lead in that list. Poptin specifies name and email for this connector. Sendlane: On the individual popup, enter the Sendlane list ID, API key, hash key and subdomain described in Poptin’s setup guide. This route sends signups to that list. Check which credentials your account exposes before following this older setup in a new account. SendPulse: Open Email and Integrations on the poptin, choose SendPulse and supply the account’s API credentials. SendPulse documents choosing the email list that receives new form responses. Verify extra answers in that address book before treating them as campaign variables. AWeber: Authenticate AWeber in the poptin’s Email and Integrations settings, choose the list, approve and save the changes. Poptin’s connector guide names Email and Message as the supported fields. Check a different connector if several structured answers must reach AWeber separately. Campaign Monitor: Copy the API key and the list API ID into the popup’s Email and Integrations settings. Poptin documents sending name, email address, phone and message. The list ID identifies the destination, so a copied client campaign needs its own settings checked. Constant Contact: In the popup editor, open Email and Integrations, add Constant Contact and select the email list for new subscribers. Poptin documents signup delivery there. Its walkthrough does not enumerate optional fields, so inspect a contact before relying on a phone number or a preference. GetResponse: In Email and Integrations, enter the GetResponse API key and the target list’s token. Save the popup and look for Poptin’s test lead in that list. Poptin specifies name and email and explicitly excludes the phone field for this connector. SendGrid: Enter a SendGrid API key and the list ID from Marketing → Contacts in the poptin’s integration settings. Poptin sends a test lead to the selected list and documents name, email and phone. Verify a real form submission separately from the setup test. Klaviyo: Choose a Klaviyo list to receive name, email, phone and custom properties. SMS needs consent and confirmation; invalid phone numbers can prevent list membership. Mailchimp: Connect Mailchimp, select tags and groups, and enable updates for returning contacts if needed. Message and consent values use text merge fields named MESSAGE and CONSENT. | |
| SMS | — | — |
| CRM | — | +0.25 Agile CRM, Fireberry, Freshsales, LeadSquared, Nutshell, Salesflare: Route new contacts to sales tools. Keap: Authenticate Keap in the poptin’s integration settings and publish the changes. Poptin lists name, email and phone and sends an API test lead to the contact database. A contact arriving in Keap is the starting point for checking any sales or messaging automation. Pipedrive: Authorize Pipedrive from the popup and save the integration. Name, email and phone are supported; deal name and deal stage are optional settings. Poptin sends a test contact after setup. Inspect the pipeline as well if you enabled deal creation. Zoho CRM: Sign in to Zoho CRM from the popup’s integration settings and authorize access. Poptin documents name, email and phone and sends a test entry to Zoho CRM Leads. Look there first when checking a new enquiry. Salesforce: Authenticate Salesforce under the poptin’s Email and Integrations settings and map the form fields. Poptin requires a mapping for Company. Make sure the form actually collects a usable value before choosing this route for a business enquiry. HubSpot: The CRM route sends name, email and phone, with optional contact updates. HubSpot Forms also sends Message to a chosen form. Both require an email field and account authorization. |
| Messaging | — | +0.25 Crisp, Drift, Intercom, Slack: These messaging services appeared in the authenticated integration selector. Delivery was not tested. |
| Customer lifecycle | — | — |
| Analytics | — | — |
| Advertising | — | — |
| Marketing tools | — | — |
| Store | +0.25 Shopify: Enable Shopify Customers when a signup should join the store’s customer list. | — |
| Product recommendations | — | — |
| Personalization | — | — |
| Reviews | — | — |
| Content | — | — |
| Custom forms | — | — |
| Data & validation | — | — |
| Spreadsheets | — | — |
| Automation | +0.13 Zapier, Make: WooHoo lists both automation services alongside its webhook support. | +0.13 Make, Zapier: Use intermediary workflows for additional destinations. |
| Custom connections | +0.13 Webhooks: Send a submission to a chosen URL. | +0.13 REST API, Webhooks: Read popup analytics, pause or resume existing popups, and manage contacts through the API. Webhooks forward form submissions to your endpoint. MCP is not yet available. |
| Score | +0.6312.12 | +0.8828.27 |
Shopify
The Shopify app supports a theme extension and a customer-list destination. A coupon reveal screen alone does not establish automatic application to the cart. Poptin has a native Shopify app. Cart item count, cart value, specific products, customer tags and login status can shape the audience. Order-history targeting requires an upgrade. Shopify cart triggers and post-purchase automations can start the next interaction. Popup buttons offer Add to cart. Coupon setup supports fixed codes and imported unique-code lists, including CSV and fallback codes. These controls suit targeted capture and straightforward cart offers.
| Shopify | WooHoo | Poptin |
|---|---|---|
| Storefront installation | +0.39 Enable the WooHoo theme extension for storefront display. | +0.39 Install the app and enable its theme embed. |
| Native Shopify app | +0.39 Manage campaigns from the installed Shopify app. | +0.39 Install the native Poptin app from the Shopify App Store. |
| Built for Shopify | — | — No Built for Shopify badge, as confirmed by the site owner. |
| Shopify media assets | — | — |
| Shopify products and variants | — | — |
| Shopify collections | — | — |
| Shopify discount assets | — | — |
| Shopify metafields and metaobjects | — | — |
| Shopify customer data | — | +0.79 Use customer tags, login status and order history. Order-history access requires an upgrade. |
| Shopify customer synchronization | +0.79 Shopify Customers is an available form destination. | — |
| Shopify events and triggers | — | +0.79 Use a cart trigger or a follow-up automation after a Shopify purchase. |
| Shopify audience and cart targeting | — | +0.79 Target by cart item count, value and products, login status, customer tags and order history. Order-history targeting requires an upgrade. |
| Apply a Shopify discount | — | — |
| Add a Shopify product to cart | — | +0.79 Add a product to the cart with a popup button. |
| Buy now / direct checkout | — | — |
| Shopify Flow | — | — |
| Score | +1.5713.69 | +3.9432.21 |
Pricing
WooHoo starts with a small visitor tier and includes split tests on Free. Poptin separates popup-only plans from Growth, which also has contact capacity. Compare the plan that actually supplies validation, access and sending for the proposed use. Free includes 500 monthly eligible visitors and A/B testing. Basic is $7.99 for 2,000 visitors on monthly billing. Several pageviews from the same visitor need not mean several visitors.
Poptin’s monthly popup plans are Basic at $25 for 10,000 visitors and one domain, Pro at $59 for 50,000 visitors and four domains, and Agency at $119 for 150,000 visitors and unlimited domains. Growth uses a separate contact-and-email model: the $19 bracket covers 500 contacts and 5,000 visitors, with unlimited emails and domains. Visitor allowances count visitors to installed pages, not just popup viewers.
| Pricing | WooHoo | Poptin |
|---|---|---|
A small website
| $7.99 / mo · Basic 1,000 eligible visitors fit Basic. +0 points | $0 / mo · Free Covers 1,000 visitors and one website, so no paid plan is needed. +1 point |
Visitors explore more pages
| $14.99 / mo · Starter 10,000 visitors fit Starter even at six pages per visit. +0.63 points | $25 / mo · Basic Basic covers 10,000 visitors on one website. Viewing more pages does not increase the visitor count. +0.37 points |
A higher-traffic website
| $39.99 / mo · Growth 50,000 visitors fit Growth. +0.6 points | $59 / mo · Pro Basic stops at 10,000 visitors. Pro covers the required 50,000. +0.4 points |
Two websites on one account
| — Combined billing across two Shopify stores is unconfirmed. | $59 / mo · Pro Basic allows only one website. Pro includes four, so it fits both sites even though their traffic is modest. +1 point |
Launch popups without vendor branding
| — Branding removal at this traffic level is unconfirmed. | $19 / mo · Growth · 500 contacts Removing branding requires paid access; Growth is cheaper than Basic and covers 5,000 visitors. +1 point |
Run a sale or promotion
| $7.99 / mo · Basic An offer for 1,000 visitors fits Basic. +0 points | $0 / mo · Free Free supports promotional popups, links to an offer and fixed coupon codes. This traffic fits its free allowance. +1 point |
Improve popup conversion with A/B testing
| $7.99 / mo · Basic Basic includes popup split tests for 1,000 visitors. +0 points | $0 / mo · Free A/B testing is included in Free. This scenario stays within its 1,000-visitor limit. +1 point |
Collect data and feedback with surveys, quizzes and forms
| — The required combination of a single-choice question and a written response needs confirmation. | $0 / mo · Free Free includes surveys and forms with text answers, choice fields and contact details. It covers basic data and feedback collection; a dedicated scored or branching quiz is not established. +1 point |
Signup plus an automated welcome email
| — The allowance for 1,000 automated sends is unconfirmed. | $19 / mo · Growth · 500 contacts Free stops at 250 active contacts and 500 emails; Growth includes automations and unlimited emails. +1 point |
Popups and email marketing in one platform
| — Segmentation and a 5,000-send allowance are unconfirmed. | $19 / mo · Growth · 500 contacts Includes popups, newsletters, audience segments and automated email sequences. Free is limited to 250 contacts and 500 emails; Growth covers 500 contacts, unlimited emails and 5,000 visitors. +1 point |
| Score | +1.2214.91 | +8.7840.99 |
The final score
Pick WooHoo for an independent Shopify design team testing a signup journey. Pick Poptin when screening incoming addresses or handing separate reporting to clients is the more expensive operational problem.
- WooHoo
- 14.91
- Poptin
- 40.99
What matters most to you?
Let’s put your priorities first
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | WooHoo | Poptin |
|---|---|---|
| The overall feature set | 14.91 | 40.99 |
| Popups without email marketing | 17.29 | 41.21 |
| Collecting more leads | 16.67 | 41.74 |
| Driving clicks and actions | 16.52 | 42.98 |
| Popups and email marketing in one service | 14.83 | 39.93 |
| Running campaigns for my Shopify store | 13.33 | 34.59 |
| A/B testing and measuring results | 13.27 | 33.89 |
| Creating and editing campaigns with AI | —Required capability unconfirmed | —Required capability unconfirmed |
| Collecting data and feedback | 16.61 | 37.14 |
| Working with a team or managing clients | —Required capability unconfirmed | 67.38 |
| Connecting AI agents to my workflow | —Required capability unconfirmed | 44.52 |
How the comparison works
These scores are relative to WooHoo and Poptin in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
Relative scores, not universal ratings
The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
One shared pool of 100 points
The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
How features earn points
If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
How prices earn points
Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
Which plans count
Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
How your priorities change the score
A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.