OptiMonk vs Personizely.
Which change actually moved the order?

Eye-catching (+0.64) · Entrance animation (+0.64)

Desktop and mobile views are edited separately.

Required-field and error-message settings.

A phone field with a country selector.

Radio options with editable labels and stored values.

Checkbox groups with an optional required flag.

An optional comment textarea.

Consent checkbox (+0.16) · Email marketing consent (+0.16) · Privacy terms consent (+0.16)

Consent checkbox (+0.16) · Email marketing consent (+0.16) · SMS marketing consent (+0.32) · Privacy terms consent (+0.16)

Next page and Jump to page controls move between pages.

Multi-step (+0.16) · Popup steps (+0.16)

Multi-step (+0.16) · Popup steps (+0.16)

Logic (+0.32) · Action logic (+0.32)

Validation (+0.16) · Field validation (+0.32) · Email format (+0.32) · Required fields (+0.32)

Validation (+0.16) · Email verification (+0.32)

Quizzes (+0.2) · Product quiz (+0.41)

Chances are counted across winning slices only.

Spin the wheel (+0.13) · Prize weights (+0.13) · Losing slices (+0.13)

Spin the wheel (+0.13) · Prize weights (+0.13) · Losing slices (+0.13)

Up to four prize rows with labels, codes and relative weights.

One or more countries.

Audience targeting (+0.45) · Referrer targeting (+0.45) · Cart targeting (+0.45) · Profile targeting (+0.45) · Customer tags (+0.45) · List segments (+0.45)

Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Inactivity trigger (+0.23) · Custom event trigger (+0.45)

Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Inactivity trigger (+0.23) · Hover trigger (+0.45) · Page-load trigger (+0.45)

Caps how many campaigns a visitor sees in a time window.

High, normal or low priority, and campaigns linked by prior exposure.

Several popup versions run in one campaign; traffic always splits evenly.

A/B testing (+0.35) · Popup tests (+0.35) · No-popup holdout (+0.7) · Automatic winner (+0.7)

A/B testing (+0.35) · Popup tests (+0.35)

A workspace per domain; Essential allows two.

Workspaces (+0.28) · Several sites (+0.28)

Workspaces (+0.28) · Several sites (+0.28)

Teammate invites are available on Free.

Roles (+0.28) · Billing access controls (+0.56)

Scoped REST keys create and edit campaigns; no leads or analytics.

HTTP API (+0.19) · Create designs (+0.38) · Operate campaigns (+0.19) · Scoped credentials (+0.19)

HTTP API (+0.19) · Operate campaigns (+0.19) · Read performance (+0.38) · Scoped credentials (+0.19)

Sends first name, last name and email to a callback URL.

MCP server (+0.19) · Create designs (+0.38) · Operate campaigns (+0.19) · Scoped credentials (+0.19)

MCP server (+0.19) · Operate campaigns (+0.19) · Read performance (+0.38) · Scoped credentials (+0.19)

Live chat on all plans, including Free.

Campaigns are saved inactive and switched on later.

Saved versions plus Undo and Redo.

Generates concepts, revises designs and changes delay or device settings.

AI popup assistant (+0.77) · Copy (+0.77) · Design (+0.77) · Targeting (+0.77)

Map signup fields to email or CRM provider fields.

CSV or XLSX.

Purchase, order and add-to-cart value goals.

Team notifications (+0.64) · Slack (+0.64)

Brevo, Selzy, Maileon, Mailigen, MailWizz, Listamester, Omnisend, The Marketer, WebGalamb: Connect the provider account, select a list and map signup fields to the destination. Some connectors retain older service names in the picker, including Sendinblue for Brevo. CleverReach: Authorize the CleverReach account, choose a recipient group and map the form fields. OptiMonk offers a double opt-in mode that requires selecting a confirmation form. A new recipient can therefore be present but inactive until they click the email. CM Commerce: Select CM Commerce (Conversio) on the campaign, supply the CM Commerce API key and choose a list. Map popup inputs and add fixed field values where useful. The list and mapping can be edited for an individual campaign without removing the account connection. SendGrid: Select SendGrid in the OptiMonk campaign’s integration settings and supply the SendGrid API key. The guide describes adding form subscribers to the mailing list but gives no field-by-field mapping. Confirm any extra attributes inside Marketing Contacts. AWeber: Authorize AWeber in the OptiMonk campaign, choose a list and match the campaign inputs to field identifiers from that list. The mapping options depend on both the form and the selected list. Create the destination field before building a signup around a reader’s preference. Campaign Monitor: Enter the Campaign Monitor API key, test the connection and choose the mailing list in the OptiMonk campaign. To identify form signups, the vendor describes creating a source custom field on the Campaign Monitor list, refreshing the field choices in OptiMonk and selecting it. GetResponse: Connect GetResponse with an API key in the campaign, select the receiving list and map the popup inputs. A static field lets the merchant send a fixed campaign identifier alongside each address. You can change the list for one campaign while keeping the account connection. Klaviyo: Connect Klaviyo, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in Klaviyo. Mailchimp: Connect Mailchimp, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in Mailchimp.

Kit, Brevo, Omnisend, MailerLite, ActiveCampaign, Sender, Ometria, Zoho Marketing Automation: Use a form automation to send widget subscribers to the connected email platform. Ontraport: Personizely lists Ontraport for subscribers acquired through its list-building widgets. Connect the destination and inspect the receiving contact after a form submission. Its public listing does not establish a campaign-enrolment action or a mapping for a particular custom field. CM Commerce: Personizely lists CM Commerce separately as a destination for email subscribers from its popups. Check the actual subscriber list in the commerce account. The vendor listing confirms list growth; supported custom fields and the authentication steps are unspecified. CleverReach: Authorize CleverReach under Settings → Integrations and add the list action to the widget’s subscription form. For recognizing a subscriber who clicks back to the site, Personizely also documents adding a subscriber identifier to mailing links. Check the form action and returning-visitor setup separately. Dotdigital: Connect Dotdigital in Personizely and map the contact fields used by the widget. For recognition on a later visit, Personizely documents adding the Dotdigital contact ID parameter to links in outbound email. A new signup and a click back from a mailing are separate exchanges. Moosend: Connect Moosend in Personizely, then assign the list to the widget’s subscription form. Personizely also documents identifying a returning subscriber from an email link. Sending a new address to a list and recognizing the same reader later require separate setup. SendPulse: Use the SendPulse API ID and secret in Personizely’s integration settings. Edit the widget form and choose the destination list for the subscription action. Authorizing the account and assigning that action to a form are separate steps. SmartrMail: Connect a SmartrMail API token and select the destination list in the widget’s subscription action. Personizely recommends a manually created list for popup signups, separate from the customer list populated by the ecommerce integration. Mailjet: Enter the API key and secret for the correct Mailjet account in Personizely. Assign the selected list to the widget form. Personizely notes that the list label it shows can come from the first part of the email associated with the list. Sendlane: Connect a Sendlane API token, map Personizely custom fields and assign an action to the widget form. The available actions include adding a contact to a list and unsubscribing from a list. Inspect the action on a copied form before publishing it. iContact: Personizely lists iContact as a destination for its list-building widgets. Assign the receiving integration to the signup form and verify the address on the intended iContact list. The provider’s listing does not spell out a mapping for additional fields. GetResponse: Authorize GetResponse from Personizely’s integration settings, then add the GetResponse list action to the subscription form in the widget. That action determines where the new email address lands. The guide confirms list delivery but leaves autoresponder cycle-day handling open. AWeber: Connect the AWeber account in Settings → Integrations, authorize access, then select the AWeber action and list on the widget’s subscription form. The documented outcome is a subscriber on that list. Verify tags separately if the first message depends on one. SendGrid: Connect SendGrid using an API key in Personizely settings, then configure the SendGrid action on the widget’s subscription form and choose the list. This sends signup addresses to Marketing Contacts. Check any additional profile attributes on the receiving contact. Constant Contact: Authorize Constant Contact in Settings → Integrations, then edit the subscription form in the widget and select its action and destination list. Authorization alone does not assign the list. The guide demonstrates adding new contacts and leaves extra field mapping unspecified. Campaign Monitor: Authorize Campaign Monitor in the account integration settings, then select the list in the widget’s subscription form action. New subscribers are added to that list. Confirm the selected client and list for each widget when an agency manages several accounts. Mailchimp: Add a Mailchimp form automation, select a list and map fields explicitly. Choose Add to list for single opt-in or Add with confirmation for double opt-in. Unmapped values are not sent. Klaviyo: Form automation sends standard fields and custom properties. Subscribe to list records consent; Add to list does not. Confirmation follows list settings, and SMS needs form consent.

Attentive, Postscript: Send captured contacts to SMS marketing platforms.

Postscript, Attentive, Yotpo: Route contacts and supported SMS subscriber information.

MiniCRM, SalesAutopilot: Send new subscribers to the selected destination; provider-specific settings apply. Keap: Connect Keap to the OptiMonk campaign, choose tags that already exist in Keap and map form inputs to contact fields. You can send fixed fields too. Configure the follow-up in Keap using the tag or value the form actually supplies. Ontraport: Use an Ontraport App ID and API key with permission to add contacts. Choose an optional tag in the OptiMonk campaign; if you create the tag in Ontraport, refresh the choices before saving. Submissions add contacts with the selected tag. Salesforce: Connect Salesforce in the campaign and choose the receiving record type. Email maps to the CRM email field; review the suggested mappings for other inputs or leave an input out. A static source value can identify every record submitted by this campaign. HubSpot: Connect HubSpot, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in HubSpot.

Postscript, Attentive, Yotpo: Route contacts and supported SMS subscriber information. HubSpot: Use the form’s Add/update contact automation, map properties and add a list action if needed. Unmapped fields are not sent; editor previews do not run automations.

Slack: Send team notifications to Slack.

Google Analytics 4 via Google Tag Manager: The help centre documents campaign tracking through GTM.

Google Analytics, Segment, Clarity, Mixpanel, Heap, PostHog, Zuko, Klar: Send events or tag sessions with widget and campaign activity; the available flow depends on the connector.

Shopify, Wix, Shoplazza, Webflow, Square, PreProduct: Platform connections support installation, store workflows or contact sync; these are not identical integrations.

Bouncer, reCAPTCHA v3, Clearbit, Albacross, Hyperise: Validate submissions or enrich visitor data for personalization.

Zapier: Forward leads through automation workflows.

Zapier, Webhooks, SureTriggers: Forward lead data and trigger other workflows.

Webhooks, REST API: Webhooks forward submissions. The documented REST builder API creates and edits campaigns; it does not expose leads or analytics.

Install the app and enable its theme embed to display campaigns and collect responses.

Install through the native Shopify app.

Install the native OptiMonk app from the Shopify App Store.

Install Personizely: A/B Testing from the Shopify App Store.

No Built for Shopify badge, as confirmed by the site owner.

No Built for Shopify badge, as confirmed by the site owner.

Show manually selected products, most-viewed items, recently visited products, cart contents and smart recommendations.

Promote Shopify products with cross-sell widgets.

Product pickers read Shopify collections and variants.

Generate unique, single-use codes when displayed, with fixed or relative expiry. Wheel and scratch-card prizes use existing codes.

Generate unique codes from an existing Shopify discount.

Use logged-in customer identity and Shopify order history in audience conditions.

Synchronize contacts with Shopify.

The Shopify web pixel records add-to-cart and checkout-start events for triggers and goals.

Combine cart value, product count and specific products in the cart using AND conditions.

Target the visitor’s Shopify Market in widgets.

Automatically apply Shopify coupons.

Automatically apply a visible coupon to the Shopify cart when auto-apply is enabled.

Add a Shopify product to the cart through a widget automation.

Covers 10,000 pageviews and one website. This site uses only 2,000 of those views.

Essential covers 1,000 visitors within its 10,000-visitor allowance.

Essential’s 20,000 pageviews are too few. Growth covers 100,000, enough for this site’s 60,000 views.

Essential covers 10,000 visitors; pages per visitor do not change the visitor allowance.

Growth covers 100,000 pageviews. Essential’s 20,000-view allowance is too small.

The recorded plans do not establish the traffic allowance and monthly price for this workload.

Essential includes two websites and 20,000 pageviews, covering both the site count and their combined traffic.

Essential covers two sites and 10,000 total visitors, without cross-domain deduplication.

Free includes unbranded popups and covers 10,000 pageviews.

A monthly plan explicitly including branding removal at this traffic level is not established.

Free includes promotional popups and fixed coupon codes. No paid feature upgrade is needed.

The monthly plan entitlement for an offer link or fixed coupon at this traffic level is not established.

Free includes A/B testing; no feature upgrade is required.

Premium includes widget A/B testing and covers 1,000 visitors. Essential URL/theme testing is not popup A/B testing.

Free includes surveys, multi-step forms and product quizzes. These features do not require a paid upgrade at this traffic level.

The monthly plan entitlement for both text answers and single-choice questions is not established at this workload.

A native welcome-email plan and price are not established. An email-provider integration does not satisfy this same-product requirement.

A single-product monthly plan covering automated welcome emails, 500 active contacts and 1,000 sends is not established.

No confirmed plan combines popups, newsletters and email automation in one platform. A popup subscription plus an external email service does not meet this requirement.

A single-product monthly plan covering newsletters, segments and automated sequences for 500 contacts and 5,000 emails is not established.