Personizely vs Elfsight.
Survey answers or service enquiries?
Compare Personizely and Elfsight Popup for survey profiles, conditional enquiries, exports, collaboration and email delivery.
What do you need your website to do next?
A service business can use the same website to ask two very different questions. “How was your visit?” can be answered anonymously. “Would you like a quote?” needs contact details and a route to someone who can reply. Which question matters more changes the value of these two products.
Personizely can attach survey answers to a visitor profile and invite an identified customer back into a later campaign. Elfsight Popup can reveal different fields within an enquiry and send the submission directly to Google Sheets. These differences continue after someone presses Submit.
How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded. The conclusions bring those results together for different uses of the platforms.
Formats & content
Personizely offers popups, compact callouts, bars and embedded widgets. A coupon can be copied with a click, and text can use a visitor property with a fallback for anonymous traffic. Elfsight can show information with text, an image and a close control, without a form or action button. It also includes a timer and element-level device visibility. Announcement Bar is a separate Elfsight app.
| Formats & content | Personizely | Elfsight |
|---|---|---|
| Message | — | +0.64 |
| Flyby / slide-in | — | — |
| Promo bars | — | — |
| Teasers | +0.64 | — |
| Content carousel | — | — |
| Eye-catching | +1.29 Eye-catching (+0.64) · Entrance animation (+0.64) | — |
| Countdown | +0.32 | +0.32 |
| Button link | +0.32 | +0.32 |
| Copy coupon | +0.64 | — |
| Dynamic text | +0.64 | — |
| Mobile editor | — | +0.64 |
| Score | +3.863.86 | +1.931.93 |
Forms
A widget can collect a phone number, free text, single or multiple selections and separate consent choices. Responses are stored on visitor profiles, where a later submission may update a previous answer. Elfsight supports phone, text, hidden, choice and dropdown fields, multiple selections, consent and required inputs. Conditional visibility can show a field based on another answer.
| Forms | Personizely | Elfsight |
|---|---|---|
| Email capture | +0.16 | +0.16 |
| SMS capture | — | — |
| Phone field | +0.16 | +0.16 |
| Single choice | +0.16 | +0.16 |
| Multiple choice | +0.16 | +0.16 |
| Free text | +0.16 | +0.16 |
| Consent checkbox | +1.13 Consent checkbox (+0.16) · Email marketing consent (+0.32) · SMS marketing consent (+0.32) · Privacy terms consent (+0.32) | +0.16 |
| Hidden fields | — | +0.32 |
| Multi-step | +0.65 Multi-step (+0.32) · Popup steps (+0.32) | — |
| Logic | +0.48 Logic (+0.16) · Action logic (+0.32) | +0.48 Logic (+0.16) · Field logic (+0.32) |
| Validation | +0.48 Validation (+0.16) · Email verification (+0.32) | +0.48 Validation (+0.16) · Required fields (+0.32) |
| CAPTCHA | +0.32 | — |
| Email double opt-in | — | — |
| Follow-up | — | +0.65 Follow-up (+0.32) · After a response (+0.32) |
| Score | +3.887.73 | +2.914.84 |
Surveys
Personizely supports NPS survey popups and preference questions. The widget contact export includes respondents who supplied an email or phone. It can therefore contain fewer rows than an anonymous survey received. Elfsight forms offer text, choice and dropdown fields, multiple selection and conditional field visibility. This supports questions that depend on earlier answers, while result scoring and product recommendations are separate requirements.
| Surveys | Personizely | Elfsight |
|---|---|---|
| Numeric rating | — | — |
| NPS | +0.41 | — |
| Star rating | — | — |
| Emoji rating | — | — |
| Binary rating | — | — |
| Quizzes | +0.41 | — |
| Score | +0.828.55 | +04.84 |
Gamification
The prize wheel has weighted segments, retry and no-prize outcomes. Each segment can open a different reward step or start an automation. Elfsight sells Spinning Wheel separately. The Popup subscription covers its own content and form blocks.
| Gamification | Personizely | Elfsight |
|---|---|---|
| Spin the wheel | +0.79 Spin the wheel (+0.26) · Prize weights (+0.26) · Losing slices (+0.26) | — |
| Slot machine | — | — |
| Plinko | — | — |
| Lottery ball | — | — |
| Claw machine | — | — |
| Scratch card | — | — |
| Pick a gift | — | — |
| Pick a card | — | — |
| Break the egg | — | — |
| Shake the tree | — | — |
| Memory cards | — | — |
| Treasure hunt | — | — |
| Learn to earn | — | — |
| Seasonal calendar | — | — |
| Daily offers | — | — |
| Score | +0.799.35 | +04.84 |
Targeting
Rules cover URLs, subdomains, time windows and repeat exposure. A widget can open after inactivity or a hover, and stop appearing after a conversion. Elfsight combines page and device rules with scheduling, frequency, page-load, delay, scroll, exit and element-click triggers. Elements can have separate desktop and mobile visibility.
| Targeting | Personizely | Elfsight |
|---|---|---|
| Page targeting | +0.23 | +0.23 |
| Geo targeting | — | — |
| Device targeting | — | +0.45 |
| Audience targeting | — | — |
| Behavior triggers | +2.02 Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Inactivity trigger (+0.45) · Hover trigger (+0.45) · Page-load trigger (+0.23) | +1.13 Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Page-load trigger (+0.23) |
| Click trigger | +0.23 | +0.23 |
| Scheduling | +0.23 | +0.23 |
| Frequency cap | +0.23 | +0.23 |
| Campaign control | — | — |
| Score | +2.9312.27 | +2.487.31 |
Experiments
Personizely Premium supports A/B testing a widget. Buying more Elfsight widget slots lets a team maintain more forms, but does not establish a traffic split for measuring which invitation works better. Premium includes A/B testing of widgets. Essential includes other kinds of website tests, so access to a theme or URL test alone does not establish that a popup can be split-tested on that tier. If the job is maintaining a few factual notices, the lack of a confirmed experiment workflow may be less important than the widget count and required display controls.
| Experiments | Personizely | Elfsight |
|---|---|---|
| A/B testing | +1.4 A/B testing (+0.7) · Popup tests (+0.7) | — |
| Score | +1.413.67 | +07.31 |
Email & SMS
A form can write contact and consent fields to a visitor profile and send the contact to a connected email platform. The welcome sequence depends on how that destination uses the fields. A Popup form can send an autoresponder email and forward the signup to Mailchimp. A newsletter series runs in the connected mailing service.
| Email & SMS | Personizely | Elfsight |
|---|---|---|
| Email marketing | — | — |
| SMS marketing | — | — |
| Web push | — | — |
| Score | +013.67 | +07.31 |
Team & sites
The reviewed Premium offer includes ten websites. Each site has its own widgets, goals and campaigns, an important boundary when a team manages several storefronts. Elfsight Pro includes one collaborator and three projects; Premium includes three collaborators and nine projects with project-only sharing. Project members cannot create or delete widgets or manage billing, and custom project roles are not supported.
| Team & sites | Personizely | Elfsight |
|---|---|---|
| Workspaces | +0.84 Workspaces (+0.28) · Several sites (+0.56) | +0.84 Workspaces (+0.28) · Projects (+0.56) |
| Team | +0.28 | +0.28 |
| Roles | +0.28 | +0.28 |
| Score | +1.4115.08 | +1.418.72 |
Developer
REST and MCP can read experiment results and start or stop an existing widget. OAuth permits read-only access. An account API key also permits start and stop across websites, so the credential type matters for a reporting integration. Elfsight forwards form responses to a supplied endpoint and supports automation connections. These submission routes move visitor data; they do not establish external control over widget configuration or publication.
| Developer | Personizely | Elfsight |
|---|---|---|
| HTTP API | +1.5 HTTP API (+0.38) · Operate campaigns (+0.38) · Read performance (+0.38) · Scoped credentials (+0.38) | — |
| Browser API | +0.19 | +0.19 |
| Webhooks | +0.19 | +0.19 |
| MCP server | +1.5 MCP server (+0.38) · Operate campaigns (+0.38) · Read performance (+0.38) · Scoped credentials (+0.38) | — |
| Score | +3.3818.45 | +0.389.09 |
Support
Essential and Premium both include email and chat support. The reason to upgrade for a popup program is usually the experiment or personalization controls. Basic lists basic support, Pro adds priority support and Premium includes live chat.
| Support | Personizely | Elfsight |
|---|---|---|
| Chat support | +1.8 | — |
| Score | +1.820.25 | +09.09 |
Editor & workflow
Elfsight’s generator can draft the form. In our test it wrote “Required” in the consent label but left the setting off. For a quote request, check the actual switch before treating a generated form as ready. The editor lets a team compose a widget from steps and elements, then attach conditional actions to visitor interactions. Existing widgets can be operated externally, while their design is edited in the dashboard. The AI assistant generates editable text and form blocks. In our draft it labelled consent as required while leaving the actual required-field control off. Layout and style have separate editor settings.
| Editor & workflow | Personizely | Elfsight |
|---|---|---|
| Free editor | — | — |
| Campaign drafts | — | — |
| Saved versions | — | — |
| AI popup assistant | — | +1.54 AI popup assistant (+0.77) · Copy (+0.77) |
| Score | +020.25 | +1.5410.64 |
Data & reporting
Personizely’s widget contact CSV includes people who supplied an email or phone. Anonymous survey participants can therefore be missing from that file. Elfsight offers a Popup submission export, a closer fit for a team handling each enquiry as a separate item.
A widget report can distinguish views, submissions, contacts and revenue. A returning contact who submits an updated answer is a submission but does not become a new contact a second time. For a notice with no action button, use delivery and audience context rather than treating a missing click as failure. For a signup, keep submissions and downstream contact delivery distinct from the load count.
| Data & reporting | Personizely | Elfsight |
|---|---|---|
| Field mapping | — | — |
| Lead export | +0.32 | +0.32 |
| Scheduled reports | — | — |
| Revenue goals | — | — |
| Team notifications | — | — |
| Score | +0.3220.57 | +0.3210.96 |
Integrations
Form and survey answers can update profile fields. Widget automations can send a webhook or act on a connected marketing list when a particular visitor interaction occurs. Elfsight Popup can send form entries directly to Mailchimp or post them to a webhook. A site using another mailing platform can route the submission through an automation service.
| Integrations | Personizely | Elfsight |
|---|---|---|
| +0.13 GetResponse, Kit, AWeber, Brevo, Ontraport, Omnisend, MailerLite, CM Commerce, SendGrid, CleverReach, Constant Contact, Dotdigital, Moosend, SendPulse, SmartrMail, Mailjet, Sendlane, Campaign Monitor, ActiveCampaign, Sender, iContact, Ometria, Zoho Marketing Automation: Use a form automation to send widget subscribers to the connected email platform. Mailchimp: Add a Mailchimp form automation, select a list and map fields explicitly. Choose Add to list for single opt-in or Add with confirmation for double opt-in. Unmapped values are not sent. Klaviyo: Form automation sends standard fields and custom properties. Subscribe to list records consent; Add to list does not. Confirmation follows list settings, and SMS needs form consent. | +0.13 Mailchimp: Authorize Mailchimp from the Popup form block. Signups arrive under Audience → All contacts; audience management and follow-up emails remain in Mailchimp. | |
| SMS | +0.25 Postscript, Attentive, Yotpo: Route contacts and supported SMS subscriber information. | — |
| CRM | +0.25 Postscript, Attentive, Yotpo: Route contacts and supported SMS subscriber information. HubSpot: Use the form’s Add/update contact automation, map properties and add a list action if needed. Unmapped fields are not sent; editor previews do not run automations. | — |
| Messaging | — | — |
| Customer lifecycle | — | — |
| Analytics | +0.25 Google Analytics, Segment, Clarity, Mixpanel, Heap, PostHog, Zuko, Klar: Send events or tag sessions with widget and campaign activity; the available flow depends on the connector. | — |
| Advertising | — | — |
| Marketing tools | — | — |
| Store | +0.25 Shopify, Wix, Shoplazza, Webflow, Square, PreProduct: Platform connections support installation, store workflows or contact sync; these are not identical integrations. | — |
| Product recommendations | — | — |
| Personalization | — | — |
| Reviews | — | — |
| Content | — | — |
| Custom forms | — | — |
| Data & validation | +0.25 Bouncer, reCAPTCHA v3, Clearbit, Albacross, Hyperise: Validate submissions or enrich visitor data for personalization. | — |
| Spreadsheets | — | +0.25 Google Sheets: Authorize a Google account to forward popup submissions directly to a spreadsheet. |
| Automation | +0.13 Zapier, Webhooks, SureTriggers: Forward lead data and trigger other workflows. | +0.13 Zapier, Make: Zapier uses a connection token; Make receives submissions at a webhook URL. |
| Custom connections | — | +0.25 Webhooks: Forward submission data to a supplied URL. |
| Score | +1.522.07 | +0.7511.71 |
Shopify
Widgets can add a selected product to the cart, apply a discount and create a Shopify customer. Product pickers read variants and collections. Add-to-cart and checkout-start events can be measured as distinct goals. Elfsight Popup can show a notice or collect a form response. Its reviewed Popup feature set does not establish store-native cart or discount operations.
| Shopify | Personizely | Elfsight |
|---|---|---|
| Storefront installation | +0.79 Install through the native Shopify app. | — |
| Native Shopify app | +0.79 Install Personizely: A/B Testing from the Shopify App Store. | — |
| Built for Shopify | — No Built for Shopify badge, as confirmed by the site owner. | — No Built for Shopify badge, as confirmed by the site owner. |
| Shopify media assets | — | — |
| Shopify products and variants | +0.79 Promote Shopify products with cross-sell widgets. | — |
| Shopify collections | +0.79 Product pickers read Shopify collections and variants. | — |
| Shopify discount assets | +0.79 Generate unique codes from an existing Shopify discount. | — |
| Shopify metafields and metaobjects | — | — |
| Shopify customer data | +0.79 Use logged-in customer identity and Shopify order history in audience conditions. | — |
| Shopify customer synchronization | +0.79 Synchronize contacts with Shopify. | — |
| Shopify events and triggers | +0.79 The Shopify web pixel records add-to-cart and checkout-start events for triggers and goals. | — |
| Shopify audience and cart targeting | +0.79 Target the visitor’s Shopify Market in widgets. | — |
| Apply a Shopify discount | +0.79 Automatically apply a visible coupon to the Shopify cart when auto-apply is enabled. | — |
| Add a Shopify product to cart | +0.79 Add a Shopify product to the cart through a widget automation. | — |
| Buy now / direct checkout | — | — |
| Shopify Flow | — | — |
| Score | +8.6630.74 | +011.71 |
Pricing
Premium costs $59 per month at the reviewed 10,000-visitor allowance and includes ten sites. Essential is $39 at that traffic level. Widget experiments are one reason to budget for Premium. Elfsight Basic costs $6 monthly for three widgets, 5,000 monthly loads and branding removal. Free includes one widget and 200 monthly loads. A load can be billed even when the visitor never sees the popup.
| Pricing | Personizely | Elfsight |
|---|---|---|
A small website
| $39 / mo · Essential Essential covers 1,000 visitors within its 10,000-visitor allowance. +0.13 points | $6 / mo · Basic 2,000 monthly widget loads exceed Free’s 200 and fit Basic’s 5,000 at $6 monthly. Assumes one widget load per pageview. +0.87 points |
Visitors explore more pages
| $39 / mo · Essential Essential covers 10,000 visitors; pages per visitor do not change the visitor allowance. +0.38 points | $24 / mo · Premium 60,000 monthly widget loads exceed Pro’s 50,000 and fit Premium’s 150,000 at $24 monthly. Assumes one widget load per pageview. +0.62 points |
A higher-traffic website
| — The recorded plans do not establish the traffic allowance and monthly price for this workload. | $24 / mo · Premium 100,000 monthly widget loads fit Premium’s 150,000 at $24 monthly. Assumes one widget load per pageview. +1 point |
Two websites on one account
| $39 / mo · Essential Essential covers two sites and 10,000 total visitors, without cross-domain deduplication. +0.24 points | $12 / mo · Pro The two websites generate 20,000 combined widget loads, within Pro’s 50,000 at $12 monthly. Paid plans allow unlimited websites; nine widget slots cover a widget on each site. +0.76 points |
Launch popups without vendor branding
| — A monthly plan explicitly including branding removal at this traffic level is not established. | $6 / mo · Basic Basic removes Elfsight branding and covers 2,000 widget loads with its 5,000-load allowance at $6 monthly. +1 point |
Run a sale or promotion
| — The monthly plan entitlement for an offer link or fixed coupon at this traffic level is not established. | $6 / mo · Basic Action buttons, links and coupons are included in all Popup plans. The 2,000-load workload needs Basic at $6 monthly rather than Free’s 200 loads. +1 point |
Improve popup conversion with A/B testing
| $59 / mo · Premium Premium includes widget A/B testing and covers 1,000 visitors. Essential URL/theme testing is not popup A/B testing. +1 point | — A native Popup A/B-testing plan is not confirmed. Multiple widget slots alone do not establish split testing. |
Collect data and feedback with surveys, quizzes and forms
| — The monthly plan entitlement for both text answers and single-choice questions is not established at this workload. | $6 / mo · Basic All Popup plans include the native form builder. Text and choice fields collect the required feedback; Basic covers 2,000 widget loads at $6 monthly. No separate Form Builder subscription is needed for these native fields. +1 point |
Signup plus an automated welcome email
| — A single-product monthly plan covering automated welcome emails, 500 active contacts and 1,000 sends is not established. | — A form autoresponder is listed, but a plan covering 500 active contacts and 1,000 monthly welcome emails is not established. |
Popups and email marketing in one platform
| — A single-product monthly plan covering newsletters, segments and automated sequences for 500 contacts and 5,000 emails is not established. | — A native plan covering newsletters, segmentation, automated sequences and 5,000 monthly sends is not established; external email subscriptions are separate. |
| Score | +1.7532.49 | +6.2517.96 |
The final score
Choose Elfsight for a small set of conditional enquiry forms with email replies or spreadsheet delivery. Choose Personizely when answers should shape visitor profiles, survey invitations should be tested, or a response should trigger another store action.
- Personizely
- 32.49
- Elfsight
- 17.96
What matters most to you?
Let’s put your priorities first
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Personizely | Elfsight |
|---|---|---|
| The overall feature set | 32.49 | 17.96 |
| Popups without email marketing | 27.18 | 25.26 |
| Collecting more leads | 30.03 | 18.5 |
| Driving clicks and actions | 28.18 | 16.37 |
| Popups and email marketing in one service | —Required capability unconfirmed | —Required capability unconfirmed |
| Running campaigns for my Shopify store | 59.05 | —Required capability unconfirmed |
| A/B testing and measuring results | 26.17 | —Required capability unconfirmed |
| Creating and editing campaigns with AI | —Required capability unconfirmed | 27.27 |
| Collecting data and feedback | 29.28 | 17.35 |
| Working with a team or managing clients | 31.64 | 27.07 |
| Connecting AI agents to my workflow | 69.87 | —Required capability unconfirmed |
How the comparison works
These scores are relative to Personizely and Elfsight in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
Relative scores, not universal ratings
The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
One shared pool of 100 points
The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
How features earn points
If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
How prices earn points
Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
Which plans count
Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
How your priorities change the score
A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.