Privy vs OptiMonk.
Store follow-up or onsite testing?
Privy vs OptiMonk: compare Shopify capture, recommendations, popup games, experiments, email follow-up and the difference between contact and pageview pricing.
What do you need your website to do next?
Privy and OptiMonk both help an online store turn a visit into a signup or purchase. Privy combines displays with native email and SMS. OptiMonk concentrates on onsite campaigns, recommendations and experiments connected to a separate marketing stack.
For a store already committed to an email platform, OptiMonk can add a dedicated onsite layer. For a team that wants capture and follow-up in one product, Privy’s combined package deserves attention. The same popup design can therefore sit inside two very different operating models.
The feature comparison also goes beyond email. Privy’s customer and product synchronisation, OptiMonk’s no-popup control and recommendation options, and their different game libraries change the campaigns a team can run. Prices follow different counters depending on which Privy package is selected.
How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded. The conclusions bring those results together for different uses of the platforms.
Formats & content
Privy uses onsite displays to capture subscribers and present offers. The table separates individual display formats and content controls from the email workflows that follow a signup. OptiMonk generates campaign designs from a brief and offers desktop and mobile views. Notices, form content and display elements can then be revised for the intended campaign.
| Formats & content | Privy | OptiMonk |
|---|---|---|
| Message | — | +0.64 |
| Flyby / slide-in | +0.64 | — |
| Promo bars | +0.32 | +0.32 |
| Teasers | +0.64 | — |
| Content carousel | — | — |
| Eye-catching | — | — |
| Countdown | +0.32 | +0.32 |
| Button link | — | +0.64 |
| Copy coupon | — | +0.64 |
| Dynamic text | — | — |
| Mobile editor | +0.32 Desktop and mobile looks are customized separately. | +0.32 Desktop and mobile views are edited separately. |
| Score | +2.252.25 | +2.892.89 |
Forms
Privy combines subscriber hygiene and preference collection with its own contact records. OptiMonk focuses on configurable capture and a mapped handoff to the existing stack. Privy collects email, phone, text, date, radio, dropdown and checkbox fields, with separate email and text opt-in fields. Hidden attributes record UTM values or custom data, and Mini Quiz steps store a preference answer on the contact. Double opt-in, one-signup-per-contact rules and invisible reCAPTCHA protect the list.
OptiMonk collects email, name, phone, radio choices, checkbox-group answers and comments. Required-field settings and button destinations control the submission journey. Its AI builder can generate a multi-step form, while field mapping carries answers into a connected marketing service. Separate screens organise the questions but do not by themselves establish answer-driven branching.
| Forms | Privy | OptiMonk |
|---|---|---|
| Email capture | +0.16 | +0.16 Required-field and error-message settings. |
| SMS capture | +0.32 | — |
| Phone field | +0.16 Collected in a separate step; a phone number alone does not opt in to SMS. | +0.16 A phone field with a country selector. |
| Single choice | +0.16 Radio buttons or a dropdown. | +0.16 Radio options with editable labels and stored values. |
| Multiple choice | +0.16 Multi-select checkboxes. | +0.16 Checkbox groups with an optional required flag. |
| Free text | +0.16 Text and date fields. | +0.16 An optional comment textarea. |
| Consent checkbox | +0.65 Consent checkbox (+0.16) · Email marketing consent (+0.16) · SMS marketing consent (+0.32) | +0.65 Consent checkbox (+0.16) · Email marketing consent (+0.16) · Privacy terms consent (+0.32) |
| Hidden fields | +0.32 Hidden attributes store UTM values, the signup date or a custom value. | — |
| Multi-step | +0.32 A mini-quiz chains a question, email and phone steps and a thank-you page. Multi-step (+0.16) · Popup steps (+0.16) | +0.32 Next page and Jump to page controls move between pages. Multi-step (+0.16) · Popup steps (+0.16) |
| Logic | — | — |
| Validation | +0.81 Validation (+0.16) · Field validation (+0.16) · Required fields (+0.16) · Duplicate email filter (+0.32) | +0.81 Validation (+0.16) · Field validation (+0.16) · Email format (+0.32) · Required fields (+0.16) |
| CAPTCHA | +0.32 | — |
| Email double opt-in | +0.32 Each display switches between single and double opt-in. | — |
| Follow-up | +1.94 Follow-up (+0.32) · After signup (+0.32) · Email automation (+0.32) · Email sequences (+0.32) · Delays and branches (+0.32) · Lifecycle triggers (+0.32) | — |
| Score | +5.828.07 | +2.585.48 |
Surveys
Privy’s mini-quiz templates collect preference answers into contact properties before signup. Those templates do not establish support for every rating format. OptiMonk supports multi-step product quizzes. Quiz support is assessed separately from NPS, star and other dedicated rating formats.
| Surveys | Privy | OptiMonk |
|---|---|---|
| Numeric rating | — | — |
| NPS | — | — |
| Star rating | — | — |
| Emoji rating | — | — |
| Binary rating | — | — |
| Quizzes | +0.61 Quizzes (+0.2) · Preference quiz (+0.41) | +0.61 Quizzes (+0.2) · Product quiz (+0.41) |
| Score | +0.618.68 | +0.616.09 |
Gamification
Privy provides a configurable wheel. OptiMonk offers a wider set of reward formats, with different probability mechanics for wheels and scratch cards. Privy’s Spin to Win sets a label, coupon, win ratio and result text for each slice, and slices can be winning or losing. The wheel can sit behind an email step, with desktop and mobile tabs to reopen it.
OptiMonk provides a wheel and scratch-card controls in its AI builder. Wheel odds are calculated across winning slices, and a slice with an empty coupon code is a losing slice. Scratch settings allow up to four weighted prize rows, with designed, solid or gradient covers; the planner describes a prize on every play. Our 2:1 scratch weights produced 66.7% and 33.3%. Its wider documentation also lists a gift format.
| Gamification | Privy | OptiMonk |
|---|---|---|
| Spin the wheel | +0.4 Each slice sets its own label, coupon and result text. Spin the wheel (+0.13) · Prize weights (+0.13) · Losing slices (+0.13) | +0.4 Chances are counted across winning slices only. Spin the wheel (+0.13) · Prize weights (+0.13) · Losing slices (+0.13) |
| Slot machine | — | — |
| Plinko | — | — |
| Lottery ball | — | — |
| Claw machine | — | — |
| Scratch card | — | +0.26 Up to four prize rows with labels, codes and relative weights. |
| Pick a gift | — | +0.26 |
| Pick a card | — | — |
| Break the egg | — | — |
| Shake the tree | — | — |
| Memory cards | — | — |
| Treasure hunt | — | — |
| Learn to earn | — | — |
| Seasonal calendar | — | — |
| Daily offers | — | — |
| Score | +0.49.08 | +0.937.02 |
Targeting
Both coordinate messages around visitor behaviour. OptiMonk adds explicit campaign priority; Privy’s conditions can react to other displays and store-specific customer context. Privy opens displays on page load, after a delay, at a scroll depth or on exit intent. Audience rules combine current, initial and referring URLs, country, region or postal code, device, sessions and pageviews with AND/OR logic. Frequency settings, signup limits, schedules by date, weekday and time, and rules based on other displays keep campaigns apart.
OptiMonk combines delay, exit intent, scroll, inactivity, click and custom-event triggers with country, visitor history, referral, UTM, cookies and subscriber conditions. Campaign priority and previous-exposure rules coordinate several messages. AI-assisted settings changes provide another way to edit timing and audience conditions without rebuilding the campaign.
| Targeting | Privy | OptiMonk |
|---|---|---|
| Page targeting | +0.23 Current, initial or referring URLs, combined with AND/OR. | +0.23 |
| Geo targeting | +0.23 Country, region or postal code. | +0.23 One or more countries. |
| Device targeting | +0.23 | +0.23 |
| Audience targeting | +1.35 Audience targeting (+0.23) · Referrer targeting (+0.23) · Cart targeting (+0.23) · Profile targeting (+0.23) · Order history (+0.45) | +1.8 Audience targeting (+0.23) · Referrer targeting (+0.23) · Cart targeting (+0.23) · Profile targeting (+0.23) · Customer tags (+0.45) · List segments (+0.45) |
| Behavior triggers | +1.35 Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Page-load trigger (+0.45) | +1.8 Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Inactivity trigger (+0.45) · Custom event trigger (+0.45) |
| Click trigger | — | +0.45 |
| Scheduling | +0.23 | +0.23 |
| Frequency cap | +0.23 Repeat-display timing, exclusion of past signups and a signup-count stop. | +0.23 Caps how many campaigns a visitor sees in a time window. |
| Campaign control | +0.23 Rules include or exclude visitors who saw or signed up for other displays. | +0.23 High, normal or low priority, and campaigns linked by prior exposure. |
| Score | +4.0513.13 | +5.412.42 |
Experiments
OptiMonk’s no-popup control and winner rules make the difference for incrementality testing. Privy compares display variations and reports the leading version. Privy runs display experiments with a set traffic allocation, stopped after a number of days or participants, and marks the variation with the highest conversion rate.
OptiMonk adds a no-popup control alongside a design, and traffic splits evenly between versions; a custom split is not available. Automatic winner settings include a 95% chance-to-win threshold, at least 200 conversions and three days. This gives an optimization team more explicit controls over the comparison and stopping rule.
| Experiments | Privy | OptiMonk |
|---|---|---|
| A/B testing | +3.5 Tests stop after a set number of days or participants. A/B testing (+0.35) · Popup tests (+0.35) · Traffic split (+0.7) · Email or SMS campaign tests (+0.7) · Email tests (+0.7) · SMS tests (+0.7) | +2.1 Several popup versions run in one campaign; traffic always splits evenly. A/B testing (+0.35) · Popup tests (+0.35) · No-popup holdout (+0.7) · Automatic winner (+0.7) |
| Score | +3.516.63 | +2.114.52 |
Email & SMS
Privy includes native campaigns and flows in its messaging offer. OptiMonk leaves that work with the connected email or SMS service. Privy’s Email + SMS plan adds campaigns, segments and flows for welcome, cart, checkout, browse, purchase, winback and back-in-stock journeys, with Yes/No splits, delays and contact updates. Sends are unlimited; the price follows mailable contacts, with 250 SMS credits a month included.
OptiMonk’s connection routes let you pass captured contacts to a dedicated email or SMS platform. For a store already using Klaviyo, Mailchimp or another provider, this keeps follow-up in the system that owns customer journeys and reporting. Budget for that provider alongside OptiMonk.
| Email & SMS | Privy | OptiMonk |
|---|---|---|
| Email marketing | +1.5 Email and SMS campaigns to segments, with product, coupon and timer blocks. | — |
| SMS marketing | +1.5 | — |
| Web push | — | — |
| Score | +319.63 | +014.52 |
Team & sites
Both distinguish account administration from campaign work. Privy’s subaccount arrangement and OptiMonk’s domain allowance should be assessed separately from user roles. Privy accounts have Owner and Member roles, and an event history records who did what. Subaccounts let one login manage several stores or brands under one bill, sharing the parent account’s traffic allowance. OptiMonk invitations distinguish Member and Owner. Subscription, billing and usage management belong to the Owner role. That is a practical separation when one person manages campaigns and another controls the subscription.
| Team & sites | Privy | OptiMonk |
|---|---|---|
| Workspaces | +0.56 Subaccounts for several stores, with traffic and billing rolled up to the parent. Workspaces (+0.28) · Several sites (+0.28) | +0.56 A workspace per domain; Essential allows two. Workspaces (+0.28) · Several sites (+0.28) |
| Team | +0.84 Owners and members add and remove users. Team (+0.28) · Activity history (+0.56) | +0.28 Teammate invites are available on Free. |
| Roles | — | +1.13 Roles (+0.56) · Billing access controls (+0.56) |
| Score | +1.4121.03 | +1.9716.49 |
Developer
Privy’s API manages contacts and ingests order and custom events, but has no display or campaign endpoints. Browser events identify shoppers and update carts. Webhooks deliver signup and order events, while MCP provides account and performance data. OptiMonk’s REST API and MCP server create and edit campaigns with scoped access. MCP can also change delivery settings and publish. These builder interfaces do not read leads or analytics; a webhook sends subscriber details to a callback URL.
| Developer | Privy | OptiMonk |
|---|---|---|
| HTTP API | +0.38 Contacts, orders and custom events; no endpoints for displays or campaigns. HTTP API (+0.19) · Scoped credentials (+0.19) | +1.13 Scoped REST keys create and edit campaigns; no leads or analytics. HTTP API (+0.19) · Create designs (+0.38) · Operate campaigns (+0.38) · Scoped credentials (+0.19) |
| Browser API | +0.38 | — |
| Webhooks | +0.19 | +0.19 Sends first name, last name and email to a callback URL. |
| MCP server | +0.56 MCP server (+0.19) · Read performance (+0.38) | +1.31 MCP server (+0.19) · Create designs (+0.38) · Operate campaigns (+0.38) · Scoped credentials (+0.38) |
| Score | +1.522.53 | +2.6319.11 |
Support
Both offer direct help. OptiMonk’s higher plans add account management; that is a different purchase from Privy’s ordinary product-support channels. Privy lists email and live chat support on its plans. OptiMonk includes live chat on Free, while Premium and Master add an account manager. An account manager provides a different level of assistance from access to chat and can matter for teams running a larger optimization program.
| Support | Privy | OptiMonk |
|---|---|---|
| Chat support | +0.9 | +0.9 Live chat on all plans, including Free. |
| Score | +0.923.43 | +0.920.01 |
Editor & workflow
Privy lets you save displays, flows and email campaigns as drafts and activate them later. Live displays can be paused without deletion. Access requires a paid plan after the trial. OptiMonk opens its editor on Free and saves inactive drafts. Chat and Visual modes support revisions, with Undo, Redo and Saved versions. The in-app assistant generates concepts and changes designs and display settings.
| Editor & workflow | Privy | OptiMonk |
|---|---|---|
| Free editor | — No free plan; a 15-day trial instead. | +0.77 |
| Campaign drafts | +0.39 | +0.39 Campaigns are saved inactive and switched on later. |
| Saved versions | — | +0.77 Saved versions plus Undo and Redo. |
| AI popup assistant | — | +3.09 Generates concepts, revises designs and changes delay or device settings. AI popup assistant (+0.77) · Copy (+0.77) · Design (+0.77) · Targeting (+0.77) |
| Score | +0.3923.82 | +5.0125.03 |
Data & reporting
Both connect campaigns with store outcomes. Privy emphasises signup-attributed orders and messaging; OptiMonk supports different onsite goals and experimental comparisons. Privy reports display views, signups, orders and revenue attributed to signups, and emails a summary each morning or each Monday. Contacts and a display’s signups export to CSV.
OptiMonk supports Submit and Order goals alongside page visits, purchase value and add-to-cart value. Its subscriber area stores submitted contacts, with CSV and XLSX export. Commerce goals connect onsite campaigns with later store activity, rather than treating every button click as the same result.
| Data & reporting | Privy | OptiMonk |
|---|---|---|
| Field mapping | — | +0.64 Map signup fields to email or CRM provider fields. |
| Lead export | +0.32 CSV of all contacts, a segment or one display's signups. | +0.32 CSV or XLSX. |
| Scheduled reports | +0.64 Email digests of views, signups, orders and revenue, daily or weekly. | — |
| Revenue goals | +0.32 Reports attribute orders and revenue to signups. | +0.32 Purchase, order and add-to-cart value goals. |
| Team notifications | +0.64 Team notifications (+0.32) · Slack (+0.32) | +0.64 Team notifications (+0.32) · Slack (+0.32) |
| Score | +1.9325.75 | +1.9326.95 |
Integrations
Privy can hand off contacts despite having its own sender. OptiMonk’s connections are central to completing the follow-up journey in another platform. Privy sends contacts to email and SMS platforms including Klaviyo, Mailchimp, HubSpot, Attentive and Postscript, and to Facebook Custom Audiences. It connects to Shopify, BigCommerce, Wix, WooCommerce and Squarespace stores, review and loyalty apps, Google Analytics, Slack and custom webhooks. A Zapier app is available by invitation.
OptiMonk’s provider menu includes Klaviyo, Mailchimp, HubSpot, Attentive, Postscript, Salesforce, Slack, Zapier and Webhook. Its own subscriber list stores campaign responses. Email and SMS connectors make it a natural capture layer for a store that already has a lifecycle-marketing stack.
| Integrations | Privy | OptiMonk |
|---|---|---|
| +0.13 Dotmailer, SendGrid, Sailthru: Send collected contacts and supported custom properties to email platforms. HubSpot: Send Privy signups to HubSpot. Its integration announcement describes timeline events for workflows; confirm current event and field support before building automation around them. Klaviyo: Sync email, phone and custom properties to Klaviyo. Property names must match Klaviyo’s internal names; welcome flows remain in Klaviyo. Mailchimp: Send email addresses and phone numbers from Privy to Mailchimp. Choose whether Privy or Mailchimp sends the welcome email to avoid duplicate messages. | +0.13 SendGrid, Brevo, AWeber, Campaign Monitor, GetResponse, CleverReach, Selzy, CM Commerce, Maileon, Mailigen, MailWizz, Listamester, Omnisend, The Marketer, WebGalamb: The inspected picker includes these destinations; some use older names such as Sendinblue, Conversio and Soundest. Setup proceeds through account, list and field mapping. Delivery was not tested. Klaviyo: Connect Klaviyo, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in Klaviyo. Mailchimp: Connect Mailchimp, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in Mailchimp. | |
| SMS | +0.13 Attentive, Emotive, Postscript, Redo: Send collected phone numbers and consent to SMS platforms. | +0.13 Attentive, Postscript: Send captured contacts to SMS marketing platforms. |
| CRM | — | +0.25 Salesforce, Keap, MiniCRM, SalesAutopilot, Ontraport: Send new subscribers to the selected destination; provider-specific settings apply. HubSpot: Connect HubSpot, choose a list and map the signup fields. Collected answers follow that mapping; segmentation and follow-up stay in HubSpot. |
| Messaging | +0.13 Slack: Send signup and order events to a Slack channel. | +0.13 Slack: Send team notifications to Slack. |
| Customer lifecycle | +0.25 Gorgias, Judge.me, Junip, Rivo, Smile, Yotpo, Recharge, Alia: Cover SMS support, reviews, loyalty, subscriptions and incoming Alia signup data. | — |
| Analytics | +0.13 Google Analytics: Track signup and display performance in Google Analytics. | +0.13 Google Analytics 4 via Google Tag Manager: The help centre documents campaign tracking through GTM. |
| Advertising | +0.25 Facebook Custom Audiences: Send collected contacts to Facebook Custom Audiences for ad targeting. | — |
| Marketing tools | — | — |
| Store | +0.25 Shopify, BigCommerce, Wix, WooCommerce, Squarespace, Weebly, WordPress.org, Shift4Shop: Connect store activity to Privy marketing; capabilities vary by platform. | — |
| Product recommendations | — | — |
| Personalization | — | — |
| Reviews | — | — |
| Content | +0.25 Canva: Canva is listed in the authenticated hub and the email editor provides Import Canva Email. | — |
| Custom forms | — | — |
| Data & validation | — | — |
| Spreadsheets | — | — |
| Automation | +0.13 Zapier: Create or update Privy contacts from other apps; the Zapier app is available by invitation. | +0.13 Zapier: Forward leads through automation workflows. |
| Custom connections | +0.13 Privy MCP, REST API: A read-only MCP server gives compatible assistants account access, and the REST API manages contacts, orders and events. Webhooks: Send signup and order events to a custom endpoint by POST. | +0.13 Webhooks, REST API: Webhooks forward submissions. The documented REST builder API creates and edits campaigns; it does not expose leads or analytics. |
| Score | +1.7527.5 | +127.95 |
Shopify
Both support discounts and cart actions. OptiMonk has the clearer recommendation-led angle, while Privy links onsite displays with synchronised customer data and native store flows. Privy’s Shopify app syncs products, collections and customers in both directions, tagging new signups. Displays target cart value, products and order count, and store events start flows. Coupons are created as master or unique Shopify codes and can be applied to the cart after signup. Cross Sell displays add a product to the cart from a button.
OptiMonk also has a native Shopify app. Cart conditions combine value, product count and specific products with AND logic. Its product features cover manually selected products, most-viewed and recently visited items, cart contents and smart recommendations. Shopify coupon support includes unique single-use codes, expiry settings and automatic application; wheel and scratch-card prizes use existing codes. Together these features support recommendation-led offers as well as signup incentives.
| Shopify | Privy | OptiMonk |
|---|---|---|
| Storefront installation | +0.39 A native Shopify app is available. | +0.39 Install the app and enable its theme embed to display campaigns and collect responses. |
| Native Shopify app | +0.39 A native app is available in the Shopify App Store. | +0.39 Install the native OptiMonk app from the Shopify App Store. |
| Built for Shopify | — No Built for Shopify badge, as confirmed by the site owner. | — No Built for Shopify badge, as confirmed by the site owner. |
| Shopify media assets | — | — |
| Shopify products and variants | +0.39 Shopify products sync to Privy; Product blocks pull title, description and price into displays and emails. | +0.39 Show manually selected products, most-viewed items, recently visited products, cart contents and smart recommendations. |
| Shopify collections | +0.79 Shopify collections sync to Privy for targeting, segmentation and email content, and can drive flow conditions. | — |
| Shopify discount assets | +0.39 Create master or unique Shopify discount codes from inside Privy: fixed amount, percentage or free shipping with minimum purchase rules and schedules. | +0.39 Generate unique, single-use codes when displayed, with fixed or relative expiry. Wheel and scratch-card prizes use existing codes. |
| Shopify metafields and metaobjects | — | — |
| Shopify customer data | +0.79 Segment by customer tags, lifetime spend, order count, order history and shopping behavior. | — |
| Shopify customer synchronization | +0.79 Signups sync to Shopify customers with an accepts-marketing flag and optional tags; Shopify customers marked as accepting marketing import and update in Privy. Deletions are not replicated. | — |
| Shopify events and triggers | +0.79 Privy Flows supports orders, refunds, shipments, browsing, carts, checkout and restock triggers. Privy Flows is its own automation system, separate from Shopify Flow. | — |
| Shopify audience and cart targeting | +0.39 Filter by cart value, product or variant, order count and Shopify customer tags. | +0.39 Combine cart value, product count and specific products in the cart using AND conditions. |
| Apply a Shopify discount | +0.39 A display's coupon can be applied to the cart automatically after signup, so the shopper does not type the code. | +0.39 Automatically apply Shopify coupons. |
| Add a Shopify product to cart | +0.79 Cross Sell displays pull in a Shopify product and set the button URL to add that product to the cart on click. | — |
| Buy now / direct checkout | — | — |
| Shopify Flow | — | — |
| Score | +6.333.8 | +2.3630.32 |
Pricing
OptiMonk’s Free plan includes substantial campaign tools. Privy has no free plan, but its messaging package includes more than popup traffic and can change the total cost for frequent email sends. Privy Displays starts at $24 a month for 10,000 pageviews and reaches $168 for 100,000. Email + SMS starts at $30 for 1,500 mailable contacts with unlimited sends, popups included. There is no free plan.
OptiMonk bills pageviews. Free covers 10,000 pageviews and one domain; Essential, Growth and Premium cover 20,000, 100,000 and 500,000 pageviews. Our account’s monthly prices were $29, $99 and $249. Published annual equivalents were $19, $69 and $179 per month, requiring annual payments of $228, $828 and $2,148. Targeting, A/B testing, integrations and unbranded popups are included even on Free. AI credits and domains also have plan limits.
| Pricing | Privy | OptiMonk |
|---|---|---|
A small website
| $24 / mo · Displays · 10,000 pageviews There is no free plan; the entry Displays tier (10,000 pageviews) covers 2,000. +0 points | $0 / mo · Free Covers 10,000 pageviews and one website. This site uses only 2,000 of those views. +1 point |
Visitors explore more pages
| $168 / mo · Displays · 100,000 pageviews 60,000 pageviews exceed the 50,000 tier, so the 100,000-pageview tier applies. +0.37 points | $99 / mo · Growth Essential’s 20,000 pageviews are too few. Growth covers 100,000, enough for this site’s 60,000 views. +0.63 points |
A higher-traffic website
| $168 / mo · Displays · 100,000 pageviews The 100,000-pageview tier covers exactly this traffic. +0.37 points | $99 / mo · Growth Growth covers 100,000 pageviews. Essential’s 20,000-view allowance is too small. +0.63 points |
Two websites on one account
| $48 / mo · Displays · 25,000 pageviews Subaccounts share the parent plan's traffic, so two sites with 20,000 combined pageviews fit the 25,000 tier. +0.38 points | $29 / mo · Essential Essential includes two websites and 20,000 pageviews, covering both the site count and their combined traffic. +0.62 points |
Launch popups without vendor branding
| — Privy does not publish whether its branding appears on displays or which plan removes it. | $0 / mo · Free Free includes unbranded popups and covers 10,000 pageviews. +1 point |
Run a sale or promotion
| $24 / mo · Displays · 10,000 pageviews Displays include coupon codes on popups; the entry tier (10,000 pageviews) covers this traffic. +0 points | $0 / mo · Free Free includes promotional popups and fixed coupon codes. No paid feature upgrade is needed. +1 point |
Improve popup conversion with A/B testing
| $24 / mo · Displays · 10,000 pageviews A/B testing is part of Displays, and the entry tier covers this traffic. +0 points | $0 / mo · Free Free includes A/B testing; no feature upgrade is required. +1 point |
Collect data and feedback with surveys, quizzes and forms
| $24 / mo · Displays · 10,000 pageviews Displays include forms with text answers and choice fields; the entry tier (10,000 pageviews) covers this traffic. +0 points | $0 / mo · Free Free includes surveys, multi-step forms and product quizzes. These features do not require a paid upgrade at this traffic level. +1 point |
Signup plus an automated welcome email
| $30 / mo · Email + SMS · 1,500 contacts The first email tier includes popups, a welcome flow and unlimited sends for up to 1,500 contacts. +1 point | — A native welcome-email plan and price are not established. An email-provider integration does not satisfy this same-product requirement. |
Popups and email marketing in one platform
| $30 / mo · Email + SMS · 1,500 contacts Campaigns, segments, flows and popups are included, with unlimited sends for up to 1,500 contacts. +1 point | — No confirmed plan combines popups, newsletters and email automation in one platform. A popup subscription plus an external email service does not meet this requirement. |
| Score | +3.1236.91 | +6.8837.2 |
The final score
Privy is a strong option for a store wanting capture, customer context and native messaging together. OptiMonk is more compelling when the existing email stack stays in place and the investment is in onsite recommendations, AI-assisted creation or more controlled experiments. Include both the popup and sender costs when choosing the connected approach.
- Privy
- 36.91
- OptiMonk
- 37.2
What matters most to you?
Let’s put your priorities first
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Privy | OptiMonk |
|---|---|---|
| The overall feature set | 36.91 | 37.2 |
| Popups without email marketing | 32.79 | 46.6 |
| Collecting more leads | 37 | 33.52 |
| Driving clicks and actions | 38.7 | 43.65 |
| Popups and email marketing in one service | 60.91 | —Required capability unconfirmed |
| Running campaigns for my Shopify store | 45.51 | 25.08 |
| A/B testing and measuring results | 45.77 | 37.27 |
| Creating and editing campaigns with AI | —Required capability unconfirmed | 85.08 |
| Collecting data and feedback | 37.35 | 25.4 |
| Working with a team or managing clients | 33.03 | 41.69 |
| Connecting AI agents to my workflow | 34.46 | 51.69 |
How the comparison works
These scores are relative to Privy and OptiMonk in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
Relative scores, not universal ratings
The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
One shared pool of 100 points
The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
How features earn points
If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
How prices earn points
Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
Which plans count
Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
How your priorities change the score
A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.