Promolayer vs Personizely.
Discount the basket or test the merchandise?
Compare Promolayer and Personizely for Shopify cart offers, product variants, checkout-start goals, experiments and developer controls.
What do you need your website to do next?
A merchant suspects that the wrong variant is being promoted. Giving every qualifying visitor 10% off may increase orders without revealing whether the featured variant was the problem. Decide whether the trial should change the price or the merchandise that enters the basket.
Promolayer can wait for a cart condition and issue an expiring discount. Personizely supports product selection and cart actions and distinguishes add-to-cart from checkout-start goals. That makes it possible to examine where customers abandon the promoted item.
How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded. The conclusions bring those results together for different uses of the platforms.
Formats & content
A wheel can retreat to a teaser after dismissal. A deadline or floating bar gives the store a smaller way to present an offer on a subsequent page. Personizely offers popups, compact callouts, bars and embedded widgets. A coupon can be copied with a click, and text can use a visitor property with a fallback for anonymous traffic.
| Formats & content | Promolayer | Personizely |
|---|---|---|
| Message | — | — |
| Flyby / slide-in | +0.64 | — |
| Promo bars | +0.64 | — |
| Teasers | +0.32 | +0.32 |
| Content carousel | — | — |
| Eye-catching | +0.32 | +0.96 Eye-catching (+0.32) · Entrance animation (+0.64) |
| Countdown | +0.32 | +0.32 |
| Button link | — | +0.64 |
| Copy coupon | +0.32 | +0.32 |
| Dynamic text | — | +0.64 |
| Mobile editor | +0.64 | — |
| Score | +3.213.21 | +3.213.21 |
Forms
Promolayer handles a compact preference form with two custom fields. Personizely is worth examining when later questions depend on earlier answers and the result changes which item is offered. The standard form has space for two custom fields alongside contact details. A dropdown and a text answer fit together on one screen. An email reply or a thank-you view follows submission. A widget can collect a phone number, free text, single or multiple selections and separate consent choices. Responses are stored on visitor profiles, where a later submission may update a previous answer.
| Forms | Promolayer | Personizely |
|---|---|---|
| Email capture | +0.16 | +0.16 |
| SMS capture | — | — |
| Phone field | +0.16 | +0.16 |
| Single choice | +0.16 | +0.16 |
| Multiple choice | — | +0.32 |
| Free text | +0.16 | +0.16 |
| Consent checkbox | +0.32 Consent checkbox (+0.16) · Privacy terms consent (+0.16) | +0.97 Consent checkbox (+0.16) · Email marketing consent (+0.32) · SMS marketing consent (+0.32) · Privacy terms consent (+0.16) |
| Hidden fields | — | — |
| Multi-step | — | +0.65 Multi-step (+0.32) · Popup steps (+0.32) |
| Logic | — | +0.65 Logic (+0.32) · Action logic (+0.32) |
| Validation | +0.48 Validation (+0.16) · Required fields (+0.32) | +0.48 Validation (+0.16) · Email verification (+0.32) |
| CAPTCHA | — | +0.32 |
| Email double opt-in | — | — |
| Follow-up | +1.62 Follow-up (+0.32) · After signup (+0.32) · Reward email (+0.32) · Email automation (+0.32) · Email sequences (+0.32) | — |
| Score | +3.076.28 | +4.047.25 |
Surveys
Use a dropdown for the reason for a visit and a text field for the shopper’s explanation. Reporting a satisfaction index or assigning a quiz outcome would require more than these two inputs. Personizely supports NPS survey popups and preference questions. The widget contact export includes respondents who supplied an email or phone. It can therefore contain fewer rows than an anonymous survey received.
| Surveys | Promolayer | Personizely |
|---|---|---|
| Numeric rating | — | — |
| NPS | — | +0.41 |
| Star rating | — | — |
| Emoji rating | — | — |
| Binary rating | — | — |
| Quizzes | — | +0.41 |
| Score | +06.28 | +0.828.07 |
Gamification
The wheel assigns odds and an outcome to each slice, including a losing slice. A merchant can distinguish a fixed code created in Shopify from a new discount generated for the winner. The prize wheel has weighted segments, retry and no-prize outcomes. Each segment can open a different reward step or start an automation.
| Gamification | Promolayer | Personizely |
|---|---|---|
| Spin the wheel | +0.4 Spin the wheel (+0.13) · Prize weights (+0.13) · Losing slices (+0.13) | +0.4 Spin the wheel (+0.13) · Prize weights (+0.13) · Losing slices (+0.13) |
| Slot machine | — | — |
| Plinko | — | — |
| Lottery ball | — | — |
| Claw machine | — | — |
| Scratch card | — | — |
| Pick a gift | — | — |
| Pick a card | — | — |
| Break the egg | — | — |
| Shake the tree | — | — |
| Memory cards | — | — |
| Treasure hunt | — | — |
| Learn to earn | — | — |
| Seasonal calendar | — | — |
| Daily offers | — | — |
| Score | +0.46.68 | +0.48.47 |
Targeting
A cart addition can trigger a campaign. Item, cart value and customer-tag conditions help reserve the offer for shoppers who qualify. URL rules then narrow where they see it. Rules cover URLs, subdomains, time windows and repeat exposure. A widget can open after inactivity or a hover, and stop appearing after a conversion.
| Targeting | Promolayer | Personizely |
|---|---|---|
| Page targeting | +0.23 | +0.23 |
| Geo targeting | +0.45 | — |
| Device targeting | +0.45 | — |
| Audience targeting | +2.7 Audience targeting (+0.45) · New/returning visitors (+0.45) · Referrer targeting (+0.45) · Cart targeting (+0.45) · Customer tags (+0.45) · Login status (+0.45) | — |
| Behavior triggers | +1.8 Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Inactivity trigger (+0.23) · Custom event trigger (+0.45) · Page-load trigger (+0.23) | +1.8 Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Inactivity trigger (+0.23) · Hover trigger (+0.45) · Page-load trigger (+0.23) |
| Click trigger | — | +0.45 |
| Scheduling | +0.23 | +0.23 |
| Frequency cap | +0.23 | +0.23 |
| Campaign control | +0.45 | — |
| Score | +6.5213.21 | +2.9311.39 |
Experiments
Promolayer Basic adds a no-popup group. For Personizely’s widget split tests budget for Premium. Choose a goal that measures what the merchant changed, such as buying a different variant after the offer. Basic supports variants and a group that sees no popup. Keep that group when the decision concerns paying for the discount itself. Premium includes A/B testing of widgets. Essential includes other kinds of website tests, so access to a theme or URL test alone does not establish that a popup can be split-tested on that tier.
| Experiments | Promolayer | Personizely |
|---|---|---|
| A/B testing | +1.4 A/B testing (+0.35) · Popup tests (+0.35) · No-popup holdout (+0.7) | +0.7 A/B testing (+0.35) · Popup tests (+0.35) |
| Score | +1.414.61 | +0.712.09 |
Email & SMS
Paid follow-up can deliver a signup incentive and later messages. Check who owns the welcome email when a connected provider also receives the subscriber. A form can write contact and consent fields to a visitor profile and send the contact to a connected email platform. The welcome sequence depends on how that destination uses the fields.
| Email & SMS | Promolayer | Personizely |
|---|---|---|
| Email marketing | — | — |
| SMS marketing | — | — |
| Web push | — | — |
| Score | +014.61 | +012.09 |
Team & sites
Professional includes two workspaces, while inviting collaborators by email starts on Plus. A second workspace and a separate client login are different purchasing decisions. The reviewed Premium offer includes ten websites. Each site has its own widgets, goals and campaigns, an important boundary when a team manages several storefronts.
| Team & sites | Promolayer | Personizely |
|---|---|---|
| Workspaces | +1.69 Workspaces (+0.28) · Several sites (+0.28) · Projects (+0.56) · Client portfolio (+0.56) | +0.56 Workspaces (+0.28) · Several sites (+0.28) |
| Team | +0.28 | +0.28 |
| Roles | +0.28 | +0.28 |
| Score | +2.2516.86 | +1.1313.22 |
Developer
Promolayer’s custom storefront trigger opens an existing campaign. Personizely documents read and start/stop operations with credential-dependent permissions. A developer animating the page and an operator pausing an experiment need different controls. A developer can trigger an existing popup from JavaScript and receive form submissions by webhook. Those operations establish storefront control and outbound data delivery. REST and MCP can read experiment results and start or stop an existing widget. OAuth permits read-only access. An account API key also permits start and stop across websites, so the credential type matters for a reporting integration.
| Developer | Promolayer | Personizely |
|---|---|---|
| HTTP API | — | +1.5 HTTP API (+0.38) · Operate campaigns (+0.38) · Read performance (+0.38) · Scoped credentials (+0.38) |
| Browser API | +0.19 | +0.19 |
| Webhooks | +0.19 | +0.19 |
| MCP server | — | +1.5 MCP server (+0.38) · Operate campaigns (+0.38) · Read performance (+0.38) · Scoped credentials (+0.38) |
| Score | +0.3817.23 | +3.3816.59 |
Support
Email support is listed across the Shopify plans. Live chat starts at Enterprise, so include the support tier in the budget for a time-sensitive launch. Essential and Premium both include email and chat support. The reason to upgrade for a popup program is usually the experiment or personalization controls.
| Support | Promolayer | Personizely |
|---|---|---|
| Chat support | +0.9 | +0.9 |
| Score | +0.918.13 | +0.917.49 |
Editor & workflow
A merchant can save a draft and preview it before switching it live. Use a restricted storefront URL for reward testing because the editor preview skips coupon creation. The editor lets a team compose a widget from steps and elements, then attach conditional actions to visitor interactions. Existing widgets can be operated externally, while their design is edited in the dashboard.
| Editor & workflow | Promolayer | Personizely |
|---|---|---|
| Free editor | +0.77 | — |
| Campaign drafts | +0.77 | — |
| Saved versions | — | — |
| AI popup assistant | — | — |
| Score | +1.5419.67 | +017.49 |
Data & reporting
Export contacts from a list to investigate the records behind signup totals. For a coupon promotion, reconcile redeemed codes and discount amounts with the store. A widget report can distinguish views, submissions, contacts and revenue. A returning contact who submits an updated answer is a submission but does not become a new contact a second time.
| Data & reporting | Promolayer | Personizely |
|---|---|---|
| Field mapping | — | — |
| Lead export | +0.32 | +0.32 |
| Scheduled reports | — | — |
| Revenue goals | — | — |
| Team notifications | +0.64 | — |
| Score | +0.9620.64 | +0.3217.81 |
Integrations
Choose Shopify customer creation, creation with marketing subscription or no Shopify update. Mailchimp, Klaviyo and the webhook have separate controls in the form actions. Form and survey answers can update profile fields. Widget automations can send a webhook or act on a connected marketing list when a particular visitor interaction occurs.
| Integrations | Promolayer | Personizely |
|---|---|---|
| +0.13 Mailchimp: Connect a Mailchimp account and choose the audience that receives new form submissions. Apply tags for the signup source. Confirm the subscriber’s status before using the tag to start a welcome email. Klaviyo: Authorize Klaviyo with the required keys and choose the subscriber list for the form. Check list membership before relying on a list-triggered welcome flow. | +0.13 Kit, Brevo, Omnisend, MailerLite, ActiveCampaign, Sender, Ometria, Zoho Marketing Automation: Use a form automation to send widget subscribers to the connected email platform. Ontraport: Personizely lists Ontraport for subscribers acquired through its list-building widgets. Connect the destination and inspect the receiving contact after a form submission. Its public listing does not establish a campaign-enrolment action or a mapping for a particular custom field. CM Commerce: Personizely lists CM Commerce separately as a destination for email subscribers from its popups. Check the actual subscriber list in the commerce account. The vendor listing confirms list growth; supported custom fields and the authentication steps are unspecified. CleverReach: Authorize CleverReach under Settings → Integrations and add the list action to the widget’s subscription form. For recognizing a subscriber who clicks back to the site, Personizely also documents adding a subscriber identifier to mailing links. Check the form action and returning-visitor setup separately. Dotdigital: Connect Dotdigital in Personizely and map the contact fields used by the widget. For recognition on a later visit, Personizely documents adding the Dotdigital contact ID parameter to links in outbound email. A new signup and a click back from a mailing are separate exchanges. Moosend: Connect Moosend in Personizely, then assign the list to the widget’s subscription form. Personizely also documents identifying a returning subscriber from an email link. Sending a new address to a list and recognizing the same reader later require separate setup. SendPulse: Use the SendPulse API ID and secret in Personizely’s integration settings. Edit the widget form and choose the destination list for the subscription action. Authorizing the account and assigning that action to a form are separate steps. SmartrMail: Connect a SmartrMail API token and select the destination list in the widget’s subscription action. Personizely recommends a manually created list for popup signups, separate from the customer list populated by the ecommerce integration. Mailjet: Enter the API key and secret for the correct Mailjet account in Personizely. Assign the selected list to the widget form. Personizely notes that the list label it shows can come from the first part of the email associated with the list. Sendlane: Connect a Sendlane API token, map Personizely custom fields and assign an action to the widget form. The available actions include adding a contact to a list and unsubscribing from a list. Inspect the action on a copied form before publishing it. iContact: Personizely lists iContact as a destination for its list-building widgets. Assign the receiving integration to the signup form and verify the address on the intended iContact list. The provider’s listing does not spell out a mapping for additional fields. GetResponse: Authorize GetResponse from Personizely’s integration settings, then add the GetResponse list action to the subscription form in the widget. That action determines where the new email address lands. The guide confirms list delivery but leaves autoresponder cycle-day handling open. AWeber: Connect the AWeber account in Settings → Integrations, authorize access, then select the AWeber action and list on the widget’s subscription form. The documented outcome is a subscriber on that list. Verify tags separately if the first message depends on one. SendGrid: Connect SendGrid using an API key in Personizely settings, then configure the SendGrid action on the widget’s subscription form and choose the list. This sends signup addresses to Marketing Contacts. Check any additional profile attributes on the receiving contact. Constant Contact: Authorize Constant Contact in Settings → Integrations, then edit the subscription form in the widget and select its action and destination list. Authorization alone does not assign the list. The guide demonstrates adding new contacts and leaves extra field mapping unspecified. Campaign Monitor: Authorize Campaign Monitor in the account integration settings, then select the list in the widget’s subscription form action. New subscribers are added to that list. Confirm the selected client and list for each widget when an agency manages several accounts. Mailchimp: Add a Mailchimp form automation, select a list and map fields explicitly. Choose Add to list for single opt-in or Add with confirmation for double opt-in. Unmapped values are not sent. Klaviyo: Form automation sends standard fields and custom properties. Subscribe to list records consent; Add to list does not. Confirmation follows list settings, and SMS needs form consent. | |
| SMS | — | +0.25 Postscript, Attentive, Yotpo: Route contacts and supported SMS subscriber information. |
| CRM | — | +0.25 Postscript, Attentive, Yotpo: Route contacts and supported SMS subscriber information. HubSpot: Use the form’s Add/update contact automation, map properties and add a list action if needed. Unmapped fields are not sent; editor previews do not run automations. |
| Messaging | — | — |
| Customer lifecycle | — | — |
| Analytics | +0.13 Google Analytics: Promolayer forwards display, click, submission and no-display control events for analysis in GA4. | +0.13 Google Analytics, Segment, Clarity, Mixpanel, Heap, PostHog, Zuko, Klar: Send events or tag sessions with widget and campaign activity; the available flow depends on the connector. |
| Advertising | — | — |
| Marketing tools | — | — |
| Store | +0.13 Shopify: Send a signup into Shopify’s customer list and add customer tags. Shopify also supplies cart conditions for display targeting. | +0.13 Shopify, Wix, Shoplazza, Webflow, Square, PreProduct: Platform connections support installation, store workflows or contact sync; these are not identical integrations. |
| Product recommendations | — | — |
| Personalization | — | — |
| Reviews | — | — |
| Content | — | — |
| Custom forms | — | — |
| Data & validation | — | +0.25 Bouncer, reCAPTCHA v3, Clearbit, Albacross, Hyperise: Validate submissions or enrich visitor data for personalization. |
| Spreadsheets | — | — |
| Automation | +0.13 Shopify Flow: Shopify Flow is listed in the Shopify plan table. Make, Zapier: Receive a webhook in an automation service and route the submitted fields to another destination. The automation service handles the second step. | +0.13 Zapier, Webhooks, SureTriggers: Forward lead data and trigger other workflows. |
| Custom connections | +0.25 Webhooks: A submitted form can send data to a configured callback URL. The Actions panel offers a test send. | — |
| Score | +0.7521.39 | +1.2519.06 |
Shopify
Try the same shopper with the item already in their cart. Inspect the quantity and chosen variant after a product action, and the actual total after a discount action. A generated 10% wheel prize applied automatically in our test cart. A €72 product fell to €64.80 when added after the spin. The code did not require manual entry. Widgets can add a selected product to the cart, apply a discount and create a Shopify customer. Product pickers read variants and collections. Add-to-cart and checkout-start events can be measured as distinct goals.
| Shopify | Promolayer | Personizely |
|---|---|---|
| Storefront installation | +0.39 Install the Shopify app for storefront campaigns and Shopify-specific targeting. | +0.39 Install through the native Shopify app. |
| Native Shopify app | +0.39 Promolayer has its own Shopify App Store listing. | +0.39 Install Personizely: A/B Testing from the Shopify App Store. |
| Built for Shopify | — | — No Built for Shopify badge, as confirmed by the site owner. |
| Shopify media assets | — | — |
| Shopify products and variants | — | +0.79 Promote Shopify products with cross-sell widgets. |
| Shopify collections | — | +0.79 Product pickers read Shopify collections and variants. |
| Shopify discount assets | +0.39 A live wheel generated a unique percentage discount on the Free Shopify plan. | +0.39 Generate unique codes from an existing Shopify discount. |
| Shopify metafields and metaobjects | — | — |
| Shopify customer data | +0.39 Use Shopify customer tags to select an audience. | +0.39 Use logged-in customer identity and Shopify order history in audience conditions. |
| Shopify customer synchronization | +0.39 Choose whether to create a Shopify customer, subscribe them to marketing or skip the Shopify update. The editor also accepts customer tags. | +0.39 Synchronize contacts with Shopify. |
| Shopify events and triggers | +0.39 Open a display when the shopper adds a product to the cart. | +0.39 The Shopify web pixel records add-to-cart and checkout-start events for triggers and goals. |
| Shopify audience and cart targeting | +0.39 Set conditions on cart items, an empty cart, cart value or customer tags. | +0.39 Target the visitor’s Shopify Market in widgets. |
| Apply a Shopify discount | +0.39 The generated wheel code applied automatically in the cart, reducing a €72 item to €64.80. | +0.39 Automatically apply a visible coupon to the Shopify cart when auto-apply is enabled. |
| Add a Shopify product to cart | — | +0.79 Add a Shopify product to the cart through a widget automation. |
| Buy now / direct checkout | — | — |
| Shopify Flow | +0.79 The Shopify-specific plan table lists Shopify Flow / Automation. Its available triggers and actions need separate confirmation. | — |
| Score | +3.9425.33 | +5.5124.58 |
Pricing
Shopify plans count popup impressions across the account. At monthly rates Basic covers 15,000 for $25 and adds unbranded display, experiments and follow-up email. Premium costs $59 per month at the reviewed 10,000-visitor allowance and includes ten sites. Essential is $39 at that traffic level. Widget experiments are one reason to budget for Premium.
| Pricing | Promolayer | Personizely |
|---|---|---|
A small website
| $25 / mo · Basic At one popup impression on each of 2,000 pageviews, Basic covers the workload. Free fits if targeting limits actual displays to 1,000. +0.61 points | $39 / mo · Essential Essential covers 1,000 visitors within its 10,000-visitor allowance. +0.39 points |
Visitors explore more pages
| $70 / mo · Standard At one popup impression on each of 60,000 pageviews, Standard covers the month. Fewer displays can reduce the required tier. +0.36 points | $39 / mo · Essential Essential covers 10,000 visitors; pages per visitor do not change the visitor allowance. +0.64 points |
A higher-traffic website
| $70 / mo · Standard At one popup impression per pageview, 100,000 displays exactly use Standard’s monthly allowance. +1 point | — The recorded plans do not establish the traffic allowance and monthly price for this workload. |
Two websites on one account
| — Two domains do not establish how many independently billed Shopify stores or workspaces the client needs. | $39 / mo · Essential Essential covers two sites and 10,000 total visitors, without cross-domain deduplication. +1 point |
Launch popups without vendor branding
| $25 / mo · Basic Basic removes branding and covers up to 15,000 popup impressions. +1 point | — A monthly plan explicitly including branding removal at this traffic level is not established. |
Run a sale or promotion
| $25 / mo · Basic At 2,000 monthly displays a coupon campaign fits Basic. Free can serve up to 1,000 displays. +1 point | — The monthly plan entitlement for an offer link or fixed coupon at this traffic level is not established. |
Improve popup conversion with A/B testing
| $25 / mo · Basic Basic includes popup A/B testing and room for 2,000 monthly displays. +0.7 points | $59 / mo · Premium Premium includes widget A/B testing and covers 1,000 visitors. Essential URL/theme testing is not popup A/B testing. +0.3 points |
Collect data and feedback with surveys, quizzes and forms
| $25 / mo · Basic Use the two custom fields for a dropdown and a written answer. At 2,000 monthly displays the campaign fits Basic; Free covers 1,000. +1 point | — The monthly plan entitlement for both text answers and single-choice questions is not established at this workload. |
Signup plus an automated welcome email
| — Basic supports automated replies. The monthly sending allowance for the 1,000-email workload is unconfirmed. | — A single-product monthly plan covering automated welcome emails, 500 active contacts and 1,000 sends is not established. |
Popups and email marketing in one platform
| — Standalone broadcasts, segments and the 5,000-send workload are unconfirmed. | — A single-product monthly plan covering newsletters, segments and automated sequences for 500 contacts and 5,000 emails is not established. |
| Score | +5.6730.99 | +2.3326.91 |
The final score
Choose Promolayer if eligibility and discount redemption are the difficult parts of the promotion. Choose Personizely when the merchandising team needs to vary what is shown and follow a selected item toward checkout.
- Promolayer
- 30.99
- Personizely
- 26.91
What matters most to you?
Let’s put your priorities first
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Promolayer | Personizely |
|---|---|---|
| The overall feature set | 30.99 | 26.91 |
| Popups without email marketing | 35.68 | 25.7 |
| Collecting more leads | 32.19 | 26.72 |
| Driving clicks and actions | 35.6 | 24.97 |
| Popups and email marketing in one service | —Required capability unconfirmed | —Required capability unconfirmed |
| Running campaigns for my Shopify store | 31.16 | 37.97 |
| A/B testing and measuring results | 24.95 | 15.33 |
| Creating and editing campaigns with AI | —Required capability unconfirmed | —Required capability unconfirmed |
| Collecting data and feedback | 22.67 | 27.86 |
| Working with a team or managing clients | 44.03 | 25.6 |
| Connecting AI agents to my workflow | —Required capability unconfirmed | 69.87 |
How the comparison works
These scores are relative to Promolayer and Personizely in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
Relative scores, not universal ratings
The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
One shared pool of 100 points
The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
How features earn points
If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
How prices earn points
Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
Which plans count
Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
How your priorities change the score
A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.