popuppapa.Articles

WooHoo vs SmashPops.
A signup experiment or a seasonal game?

WooHoo vs SmashPops for Shopify games, duplicate email rules, split tests, coupon emails and the cost of showing the same offer twice.

What do you need your website to do next?

A store wants to collect email this month and phone numbers next month. Another runs a scratch ticket this weekend and a claw game a week later. Both can start with a prize popup. The first needs control over the sequence of inputs. The second needs to know whether a returning player can win twice.

WooHoo’s editable signup template separated email, phone and the coupon reveal. SmashPops’ scratch game kept the rules for showing the game separate from the rules for accepting an email. Those are the two workflows we would reproduce in a trial.

How the comparison works

15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded. The conclusions bring those results together for different uses of the platforms.

Round 019 points

Formats & content

The gallery includes fullscreen campaigns, slide-ins and bars. The editor offers separate desktop and mobile design views and a teaser that can reopen the form. A teaser invites the visitor back to the game, and a reminder bar can keep the reward visible afterwards. They serve different moments in the same promotion.

Formats & contentWooHooSmashPops
Message——
Flyby / slide-in+0.64—
Promo bars+0.32+0.32
Teasers+0.32+0.32
Content carousel——
Eye-catching——
Countdown+0.64—
Button link——
Copy coupon——
Dynamic text——
Mobile editor+0.64—
Score
+2.572.57
+0.640.64
Round 0212.6 points

Forms

Try the WooHoo sequence with a shopper willing to share email but unwilling to give a number. In SmashPops try the same address in two games. Each trial reveals a different potential loss of subscribers or prizes. Email Capture, Phone Capture and Coupon Reveal are separate steps in the multi-step template. Check which step records consent if a shopper leaves before the reward screen. The scratch template asks for a name and email. The data-collection panel controls whether the same email can enter again in one game or across all games.

FormsWooHooSmashPops
Email capture+0.16+0.16
SMS capture+0.16+0.16
Phone field+0.32—
Single choice——
Multiple choice——
Free text——
Consent checkbox——
Hidden fields——
Multi-step+0.32—
Logic+0.32—
Validation+0.16+0.48

Validation (+0.16) · Duplicate email filter (+0.32)

CAPTCHA——
Email double opt-in——
Follow-up+0.65

Follow-up (+0.32) · Reward email (+0.32)

—
Score
+2.14.67
+0.811.45
Round 034.5 points

Surveys

A product quiz can ask about preferences and lead to a recommendation. Match the questions and result to the merchandise before budgeting for a research survey. Players reveal offers rather than report satisfaction. A prize choice should only enter customer research as a preference when the visitor actually answered a preference question.

SurveysWooHooSmashPops
Numeric rating——
NPS——
Star rating——
Emoji rating——
Binary rating——
Quizzes+1.23

Quizzes (+0.41) · Preference quiz (+0.41) · Product quiz (+0.41)

—
Score
+1.235.9
+01.45
Round 044.5 points

Gamification

SmashPops has a claw and slot machine as well as a wheel. Choose the second mechanic before buying. If a wheel is sufficient, compare how a losing visitor exits and what an interrupted player sees on return. The wheel supports weighted prizes. Scratch and gift campaigns offer other ways to reveal an incentive inside the popup workflow. The gallery offers wheel, scratch ticket, gift, slot machine, Card Dance and claw formats. In the scratch editor the prize table shows both the assigned weight and the resulting percentage.

GamificationWooHooSmashPops
Spin the wheel+0.4

Spin the wheel (+0.13) · Prize weights (+0.26)

+0.13
Slot machine—+0.26
Plinko——
Lottery ball——
Claw machine—+0.26
Scratch card+0.13+0.13
Pick a gift+0.13+0.13
Pick a card—+0.26
Break the egg——
Shake the tree——
Memory cards——
Treasure hunt——
Learn to earn——
Seasonal calendar——
Daily offers——
Score
+0.666.56
+1.192.64
Round 0510.8 points

Targeting

A merchant can select product, collection, cart and search pages or enter a URL pattern. Timing options include scroll depth, elapsed time, exit intent and inactivity. Campaigns can include or exclude URL paths, distinguish devices and referrers, and use a delay, scroll depth or exit. Redisplay and repeat prize eligibility have separate settings.

TargetingWooHooSmashPops
Page targeting+0.23+0.23
Geo targeting—+0.45
Device targeting+0.23+0.23
Audience targeting+0.45

Audience targeting (+0.23) · New/returning visitors (+0.23)

+0.9

Audience targeting (+0.23) · New/returning visitors (+0.23) · Referrer targeting (+0.45)

Behavior triggers+1.8

Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Inactivity trigger (+0.45) · Page-load trigger (+0.45)

+0.9

Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23)

Click trigger—+0.45
Scheduling—+0.45
Frequency cap+0.23+0.23
Campaign control——
Score
+2.939.49
+3.836.47
Round 066.3 points

Experiments

WooHoo can create a second campaign from the first and compare form submissions. Two SmashPops games with separate totals need a way to assign comparable audiences before those totals can support a winner. We created a draft experiment on Free by duplicating the control. The challenger has its own coupon codes. A published challenger is required to start collecting results. The vendor describes an alternative to native A/B testing. Separate game reports alone do not demonstrate random allocation of visitors.

ExperimentsWooHooSmashPops
A/B testing+1.4

A/B testing (+0.7) · Popup tests (+0.7)

—
Score
+1.410.89
+06.47
Round 074.5 points

Email & SMS

WooHoo lists native email campaigns and offers a reward-email action. Price the actual sending workload separately from the popup visitor allowance. Link a game to an email provider and map the reward code if that provider will send the prize. The game can also reveal the code on its win screen.

Email & SMSWooHooSmashPops
Email marketing+1.5—
SMS marketing——
Web push——
Score
+1.512.39
+06.47
Round 084.5 points

Team & sites

The Shopify dashboard organizes campaigns for the connected store. A buyer sharing access with an agency should establish site boundaries and publishing rights before onboarding clients. Exporting a game to another account can help an agency reuse a design. Check separately how a client accesses player data and who may change live rewards.

Team & sitesWooHooSmashPops
Workspaces——
Team——
Roles——
Score
+012.39
+06.47
Round 094.5 points

Developer

A campaign can send a submission to a webhook URL. WooHoo also advertises a storefront JavaScript interface. Neither establishes account-wide campaign authoring through HTTP. A game can call a JavaScript function defined on the host site when somebody wins. This gives analytics a signal without requiring the developer to infer a win from a pageview.

DeveloperWooHooSmashPops
HTTP API——
Browser API+0.38—
Webhooks+0.38—
MCP server——
Score
+0.7513.14
+06.47
Round 101.8 points

Support

The editor provides a chat entry and the pricing page lists email support. Test setup assistance early if an experiment must launch during a short promotion. Setup guides cover display rules, coupon generation and email-provider handoff. Support is accessible from the game dashboard.

SupportWooHooSmashPops
Chat support——
Score
+013.14
+06.47
Round 115.4 points

Editor & workflow

A merchant can save a draft, preview it and prepare a challenger without exposing either to shoppers. Changes to a live variant need coordination with the person reading the results. Save a game without activating it. The editor separates its play screen, win screen, teaser, reward settings and subscriber destinations.

Editor & workflowWooHooSmashPops
Free editor+0.39+0.39
Campaign drafts+0.39+0.39
Saved versions——
AI popup assistant——
Score
+0.7713.91
+0.777.24
Round 124.5 points

Data & reporting

The reporting workflow separates subscribers and revenue. Choose the success metric before the split so a version that recruits more addresses can be judged against the business goal. The dashboard separates displays, collected emails, conversion rate and sales from coupons. In our test the same address tried twice and the game recorded one email.

Data & reportingWooHooSmashPops
Field mapping—+0.64
Lead export—+0.64
Scheduled reports——
Revenue goals+0.32+0.32
Team notifications——
Score
+0.3214.23
+1.618.85
Round 134.5 points

Integrations

The editor offers destinations for Shopify Customers, Mailchimp, Klaviyo, Omnisend, ActiveCampaign and Campaign Monitor. Decide whether WooHoo or the receiving provider sends the prize. A saved provider connection is linked to each game. Omnisend can receive a game tag and distinct properties for the code and its name. Shopify Customers can be removed separately.

IntegrationsWooHooSmashPops
Email+0.13

Mailchimp, Klaviyo, Omnisend, Campaign Monitor: Sync subscribers collected by a campaign to the selected email service. The WooHoo editor provides a separate connection for each provider. ActiveCampaign: The campaign editor offers an ActiveCampaign list destination for subscribers.

+0.13

MailerLite: Choose the Classic or New connector for the receiving account, then link it under Data collection for the game. Klaviyo, Mailchimp: Connect the provider to the game and pass the reward code to the customer record. The provider can then send the prize email. Omnisend: Set a game-specific tag and map the coupon name and code to custom properties for the reward message. AWeber, ActiveCampaign, Drip: SmashPops lists subscriber integrations with these providers. Account-specific field mappings vary by destination.

SMS——
CRM——
Messaging——
Customer lifecycle—+0.25

MoEngage: Select MoEngage in the account integrations directory to connect the subscriber destination for a game.

Analytics—+0.25

Google Analytics, Google Tag Manager: Call a site-defined JavaScript function on a game win to dispatch the relevant analytics event.

Advertising——
Marketing tools——
Store+0.13

Shopify: Enable Shopify Customers when a signup should join the store’s customer list.

+0.13

Shopify: Select Shopify Customers as a signup destination independently of the internal game list.

Product recommendations——
Personalization——
Reviews——
Content——
Custom forms——
Data & validation——
Spreadsheets——
Automation+0.13

Zapier, Make: WooHoo lists both automation services alongside its webhook support.

+0.13

Shopify Flow: The Shopify listing names Flow as a compatible service.

Custom connections+0.25

Webhooks: Send a submission to a chosen URL.

—
Score
+0.6314.85
+0.889.72
Round 1412.6 points

Shopify

The Shopify app supports a theme extension and a customer-list destination. A coupon reveal screen alone does not establish automatic application to the cart. Games can reveal existing Shopify codes or generate new ones. In our storefront test the scratch card revealed the configured test code and refused the same email on a second entry.

ShopifyWooHooSmashPops
Storefront installation+0.39

Enable the WooHoo theme extension for storefront display.

+0.39

A live game also needs the theme app embed.

Native Shopify app+0.39

Manage campaigns from the installed Shopify app.

+0.39

SmashPops provides a Shopify installation and game dashboard.

Built for Shopify——
Shopify media assets——
Shopify products and variants——
Shopify collections——
Shopify discount assets—+0.79

Use existing Shopify codes or configure unique coupons, including percentage, fixed or buy-X-get-Y rewards.

Shopify metafields and metaobjects——
Shopify customer data——
Shopify customer synchronization+0.39

Shopify Customers is an available form destination.

+0.39

Shopify Customers can be removed independently from the internal player list for a game.

Shopify events and triggers——
Shopify audience and cart targeting——
Apply a Shopify discount—+0.79

The reward settings offer automatic application at Shopify checkout.

Add a Shopify product to cart——
Buy now / direct checkout——
Shopify Flow—+0.79

The Shopify App Store lists Shopify Flow.

Score
+1.1816.03
+3.5413.26
Round 1510 points

Pricing

WooHoo Basic counts up to 2,000 eligible visitors. SmashPops Basic counts 5,000 popup displays. A long sale with many repeat visits gives those two allowances quite different meanings. Free includes 500 monthly eligible visitors and A/B testing. Basic is $7.99 for 2,000 visitors on monthly billing. Several pageviews from the same visitor need not mean several visitors. Free includes 100 monthly displays. Basic costs $9 for 5,000. A busy game shown repeatedly can consume more displays than the number of people who play.

PricingWooHooSmashPops
A small website
visitors / mo
1,000
pageviews / mo
2,000
website
1
$7.99 / mo · Basic

1,000 eligible visitors fit Basic.

+0.53 points
$9 / mo · Basic

At one display per pageview, 2,000 displays fit Basic.

+0.47 points
Visitors explore more pages
visitors / mo
10,000
pageviews / mo
60,000
website
1
$14.99 / mo · Starter

10,000 visitors fit Starter even at six pages per visit.

+1 point
—

60,000 displays at one impression per pageview exceed the listed Business allowance.

A higher-traffic website
visitors / mo
50,000
pageviews / mo
100,000
website
1
$39.99 / mo · Growth

50,000 visitors fit Growth.

+1 point
—

100,000 displays exceed the listed Business allowance.

Two websites on one account
visitors / mo
10,000 total
pageviews / mo
20,000 total
websites
2
—

Combined billing across two Shopify stores is unconfirmed.

—

Consolidated pricing across two independent websites is unconfirmed.

Launch popups without vendor branding
visitors / mo
1,000
pageviews / mo
2,000
website
1
—

Branding removal at this traffic level is unconfirmed.

—

The plan that removes vendor branding is unconfirmed.

Run a sale or promotion
visitors / mo
1,000
pageviews / mo
2,000
website
1
$7.99 / mo · Basic

An offer for 1,000 visitors fits Basic.

+0.53 points
$9 / mo · Basic

Basic covers 2,000 displays of a reward campaign.

+0.47 points
Improve popup conversion with A/B testing
visitors / mo
1,000
pageviews / mo
2,000
website
1
$7.99 / mo · Basic

Basic includes popup split tests for 1,000 visitors.

+1 point
—

The vendor describes an alternative experiment setup. Native split-test entitlement is unconfirmed.

Collect data and feedback with surveys, quizzes and forms
visitors / mo
1,000
pageviews / mo
2,000
website
1
—

The required combination of a single-choice question and a written response needs confirmation.

—

The game signup and prize selection do not establish an open-text and single-choice feedback form.

Signup plus an automated welcome email
visitors / mo
1,000
pageviews / mo
2,000
website
1
active contacts
500
emails / mo
1,000
—

The allowance for 1,000 automated sends is unconfirmed.

—

Reward delivery through a connected provider does not establish a native 1,000-send allowance.

Popups and email marketing in one platform
visitors / mo
5,000
pageviews / mo
10,000
website
1
active contacts
500
emails / mo
5,000
—

Segmentation and a 5,000-send allowance are unconfirmed.

—

A native broadcast and segmentation plan for 5,000 emails is unconfirmed.

Score
+4.0620.09
+0.9414.2

The final score

Choose WooHoo if the main decision is which signup journey should run next month. Choose SmashPops if a promotion depends on a particular game and a reliable limit on repeat entries. Budget for the audience that actually returns during the promotion.

WooHoo
20.09
SmashPops
14.2
RoundWooHooSmashPops
Formats & content2.570.64
Forms2.10.81
Surveys1.230
Gamification0.661.19
Targeting2.933.83
Experiments1.40
Email & SMS1.50
Team & sites00
Developer0.750
Support00
Editor & workflow0.770.77
Data & reporting0.321.61
Integrations0.630.88
Shopify1.183.54
Pricing4.060.94

What matters most to you?

Let’s put your priorities first

First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.

What matters to meWooHooSmashPops
The overall feature set20.0914.2
Popups without email marketing24.5616.46
Collecting more leads19.7517.8
Driving clicks and actions20.0818.01
Popups and email marketing in one service25.1—Required capability unconfirmed
Running campaigns for my Shopify store13.0523.35
A/B testing and measuring results21.71—Required capability unconfirmed
Creating and editing campaigns with AI—Required capability unconfirmed—Required capability unconfirmed
Collecting data and feedback24.08—Required capability unconfirmed
Working with a team or managing clients—Required capability unconfirmed—Required capability unconfirmed
Connecting AI agents to my workflow—Required capability unconfirmed—Required capability unconfirmed

How the comparison works

These scores are relative to WooHoo and SmashPops in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.

  1. Relative scores, not universal ratings

    The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.

  2. One shared pool of 100 points

    The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.

  3. How features earn points

    If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.

  4. How prices earn points

    Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.

  5. Which plans count

    Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.

  6. How your priorities change the score

    A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.