Promolayer vs Privy.
Who owns the offer after signup?
Compare Promolayer and Privy for Shopify cart promotions, wheel rewards, customer consent, email and SMS follow-up, and billing.
What do you need your website to do next?
A shopper wins a discount and closes the browser before using it. Who can find that offer tomorrow? A store running Privy’s combined email and SMS program already has a sender, a subscriber and a sequence. A store using Promolayer alongside another sender has a handoff to design.
Promolayer lets the operator select whether an entry goes to Shopify Customers and whether that person is subscribed to marketing. Privy is attractive when the offer, separate channel permissions and follow-up belong in one program. Reproduce an existing customer’s return visit as well as a new signup.
How the comparison works
15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded. The conclusions bring those results together for different uses of the platforms.
Formats & content
A wheel can retreat to a teaser after dismissal. A deadline or floating bar gives the store a smaller way to present an offer on a subsequent page. Privy uses onsite displays to capture subscribers and present offers. The table separates individual display formats and content controls from the email workflows that follow a signup.
| Formats & content | Promolayer | Privy |
|---|---|---|
| Message | — | — |
| Flyby / slide-in | +0.32 | +0.32 |
| Promo bars | +0.32 | +0.32 |
| Teasers | +0.32 | +0.32 |
| Content carousel | — | — |
| Eye-catching | +0.64 | — |
| Countdown | +0.32 | +0.32 |
| Button link | — | — |
| Copy coupon | +0.64 | — |
| Dynamic text | — | — |
| Mobile editor | +0.32 | +0.32 Desktop and mobile looks are customized separately. |
| Score | +2.892.89 | +1.611.61 |
Forms
Capture of a phone number and permission to send a text are separate requirements. Check the wording, saved consent and destination before moving subscribers into an existing SMS program. The standard form has space for two custom fields alongside contact details. A dropdown and a text answer fit together on one screen. An email reply or a thank-you view follows submission.
Privy collects email, phone, text, date, radio, dropdown and checkbox fields, with separate email and text opt-in fields. Hidden attributes record UTM values or custom data, and Mini Quiz steps store a preference answer on the contact. Double opt-in, one-signup-per-contact rules and invisible reCAPTCHA protect the list.
| Forms | Promolayer | Privy |
|---|---|---|
| Email capture | +0.16 | +0.16 |
| SMS capture | — | +0.32 |
| Phone field | +0.16 | +0.16 Collected in a separate step; a phone number alone does not opt in to SMS. |
| Single choice | +0.16 | +0.16 Radio buttons or a dropdown. |
| Multiple choice | — | +0.32 Multi-select checkboxes. |
| Free text | +0.16 | +0.16 Text and date fields. |
| Consent checkbox | +0.48 Consent checkbox (+0.16) · Privacy terms consent (+0.32) | +0.81 Consent checkbox (+0.16) · Email marketing consent (+0.32) · SMS marketing consent (+0.32) |
| Hidden fields | — | +0.32 Hidden attributes store UTM values, the signup date or a custom value. |
| Multi-step | — | +0.65 A mini-quiz chains a question, email and phone steps and a thank-you page. Multi-step (+0.32) · Popup steps (+0.32) |
| Logic | — | — |
| Validation | +0.32 Validation (+0.16) · Required fields (+0.16) | +0.97 Validation (+0.16) · Field validation (+0.32) · Required fields (+0.16) · Duplicate email filter (+0.32) |
| CAPTCHA | — | +0.32 |
| Email double opt-in | — | +0.32 Each display switches between single and double opt-in. |
| Follow-up | +0.97 Follow-up (+0.16) · After signup (+0.16) · Reward email (+0.32) · Email automation (+0.16) · Email sequences (+0.16) | +1.29 Follow-up (+0.16) · After signup (+0.16) · Email automation (+0.16) · Email sequences (+0.16) · Delays and branches (+0.32) · Lifecycle triggers (+0.32) |
| Score | +2.425.32 | +5.987.58 |
Surveys
Use a dropdown for the reason for a visit and a text field for the shopper’s explanation. Reporting a satisfaction index or assigning a quiz outcome would require more than these two inputs. Privy’s mini-quiz templates collect preference answers into contact properties before signup. Those templates do not establish support for every rating format.
| Surveys | Promolayer | Privy |
|---|---|---|
| Numeric rating | — | — |
| NPS | — | — |
| Star rating | — | — |
| Emoji rating | — | — |
| Binary rating | — | — |
| Quizzes | — | +0.82 Quizzes (+0.41) · Preference quiz (+0.41) |
| Score | +05.32 | +0.828.4 |
Gamification
The wheel assigns odds and an outcome to each slice, including a losing slice. A merchant can distinguish a fixed code created in Shopify from a new discount generated for the winner. Privy’s Spin to Win sets a label, coupon, win ratio and result text for each slice, and slices can be winning or losing. The wheel can sit behind an email step, with desktop and mobile tabs to reopen it.
| Gamification | Promolayer | Privy |
|---|---|---|
| Spin the wheel | +0.4 Spin the wheel (+0.13) · Prize weights (+0.13) · Losing slices (+0.13) | +0.4 Each slice sets its own label, coupon and result text. Spin the wheel (+0.13) · Prize weights (+0.13) · Losing slices (+0.13) |
| Slot machine | — | — |
| Plinko | — | — |
| Lottery ball | — | — |
| Claw machine | — | — |
| Scratch card | — | — |
| Pick a gift | — | — |
| Pick a card | — | — |
| Break the egg | — | — |
| Shake the tree | — | — |
| Memory cards | — | — |
| Treasure hunt | — | — |
| Learn to earn | — | — |
| Seasonal calendar | — | — |
| Daily offers | — | — |
| Score | +0.45.71 | +0.48.8 |
Targeting
A cart addition can trigger a campaign. Item, cart value and customer-tag conditions help reserve the offer for shoppers who qualify. URL rules then narrow where they see it. Privy opens displays on page load, after a delay, at a scroll depth or on exit intent. Audience rules combine current, initial and referring URLs, country, region or postal code, device, sessions and pageviews with AND/OR logic. Frequency settings, signup limits, schedules by date, weekday and time, and rules based on other displays keep campaigns apart.
| Targeting | Promolayer | Privy |
|---|---|---|
| Page targeting | +0.23 | +0.23 Current, initial or referring URLs, combined with AND/OR. |
| Geo targeting | +0.23 | +0.23 Country, region or postal code. |
| Device targeting | +0.23 | +0.23 |
| Audience targeting | +2.02 Audience targeting (+0.23) · New/returning visitors (+0.45) · Referrer targeting (+0.23) · Cart targeting (+0.23) · Customer tags (+0.45) · Login status (+0.45) | +1.57 Audience targeting (+0.23) · Referrer targeting (+0.23) · Cart targeting (+0.23) · Profile targeting (+0.45) · Order history (+0.45) |
| Behavior triggers | +2.02 Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Inactivity trigger (+0.45) · Custom event trigger (+0.45) · Page-load trigger (+0.23) | +1.13 Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Page-load trigger (+0.23) |
| Click trigger | — | — |
| Scheduling | +0.23 | +0.23 |
| Frequency cap | +0.23 | +0.23 Repeat-display timing, exclusion of past signups and a signup-count stop. |
| Campaign control | +0.23 | +0.23 Rules include or exclude visitors who saw or signed up for other displays. |
| Score | +5.411.11 | +4.0512.85 |
Experiments
Basic supports variants and a group that sees no popup. Keep that group when the decision concerns paying for the discount itself. Privy runs display experiments with a set traffic allocation, stopped after a number of days or participants, and marks the variation with the highest conversion rate.
| Experiments | Promolayer | Privy |
|---|---|---|
| A/B testing | +1.4 A/B testing (+0.35) · Popup tests (+0.35) · No-popup holdout (+0.7) | +3.5 Tests stop after a set number of days or participants. A/B testing (+0.35) · Popup tests (+0.35) · Traffic split (+0.7) · Email or SMS campaign tests (+0.7) · Email tests (+0.7) · SMS tests (+0.7) |
| Score | +1.412.51 | +3.516.35 |
Email & SMS
Price Privy Email + SMS if store-triggered follow-up is part of the purchase. Promolayer’s paid form replies cover a different job from replacing a store’s regular email and text calendar. Paid follow-up can deliver a signup incentive and later messages. Check who owns the welcome email when a connected provider also receives the subscriber.
Privy’s Email + SMS plan adds campaigns, segments and flows for welcome, cart, checkout, browse, purchase, winback and back-in-stock journeys, with Yes/No splits, delays and contact updates. Sends are unlimited; the price follows mailable contacts, with 250 SMS credits a month included.
| Email & SMS | Promolayer | Privy |
|---|---|---|
| Email marketing | — | +1.5 Email and SMS campaigns to segments, with product, coupon and timer blocks. |
| SMS marketing | — | +1.5 |
| Web push | — | — |
| Score | +012.51 | +319.35 |
Team & sites
Professional includes two workspaces, while inviting collaborators by email starts on Plus. A second workspace and a separate client login are different purchasing decisions. Privy accounts have Owner and Member roles, and an event history records who did what. Subaccounts let one login manage several stores or brands under one bill, sharing the parent account’s traffic allowance.
| Team & sites | Promolayer | Privy |
|---|---|---|
| Workspaces | +1.69 Workspaces (+0.28) · Several sites (+0.28) · Projects (+0.56) · Client portfolio (+0.56) | +0.56 Subaccounts for several stores, with traffic and billing rolled up to the parent. Workspaces (+0.28) · Several sites (+0.28) |
| Team | +0.28 | +0.84 Owners and members add and remove users. Team (+0.28) · Activity history (+0.56) |
| Roles | +0.56 | — |
| Score | +2.5315.04 | +1.4120.76 |
Developer
A developer can trigger an existing popup from JavaScript and receive form submissions by webhook. Those operations establish storefront control and outbound data delivery. Privy’s API manages contacts and ingests order and custom events, but has no display or campaign endpoints. Browser events identify shoppers and update carts. Webhooks deliver signup and order events, while MCP provides account and performance data.
| Developer | Promolayer | Privy |
|---|---|---|
| HTTP API | — | +0.75 Contacts, orders and custom events; no endpoints for displays or campaigns. HTTP API (+0.38) · Scoped credentials (+0.38) |
| Browser API | +0.19 | +0.19 |
| Webhooks | +0.19 | +0.19 |
| MCP server | — | +0.75 MCP server (+0.38) · Read performance (+0.38) |
| Score | +0.3815.42 | +1.8822.63 |
Support
Email support is listed across the Shopify plans. Live chat starts at Enterprise, so include the support tier in the budget for a time-sensitive launch. Privy lists email and live chat support on its plans.
| Support | Promolayer | Privy |
|---|---|---|
| Chat support | +0.9 | +0.9 |
| Score | +0.916.32 | +0.923.53 |
Editor & workflow
A merchant can save a draft and preview it before switching it live. Use a restricted storefront URL for reward testing because the editor preview skips coupon creation. Privy lets you save displays, flows and email campaigns as drafts and activate them later. Live displays can be paused without deletion. Access requires a paid plan after the trial.
| Editor & workflow | Promolayer | Privy |
|---|---|---|
| Free editor | +0.77 | — No free plan; a 15-day trial instead. |
| Campaign drafts | +0.39 | +0.39 |
| Saved versions | — | — |
| AI popup assistant | — | — |
| Score | +1.1617.48 | +0.3923.92 |
Data & reporting
Export contacts from a list to investigate the records behind signup totals. For a coupon promotion, reconcile redeemed codes and discount amounts with the store. Privy reports display views, signups, orders and revenue attributed to signups, and emails a summary each morning or each Monday. Contacts and a display’s signups export to CSV.
| Data & reporting | Promolayer | Privy |
|---|---|---|
| Field mapping | — | — |
| Lead export | +0.32 | +0.32 CSV of all contacts, a segment or one display's signups. |
| Scheduled reports | — | +0.64 Email digests of views, signups, orders and revenue, daily or weekly. |
| Revenue goals | — | +0.64 Reports attribute orders and revenue to signups. |
| Team notifications | +0.32 | +0.96 Team notifications (+0.32) · Slack (+0.64) |
| Score | +0.6418.12 | +2.5726.49 |
Integrations
Choose Shopify customer creation, creation with marketing subscription or no Shopify update. Mailchimp, Klaviyo and the webhook have separate controls in the form actions. Privy sends contacts to email and SMS platforms including Klaviyo, Mailchimp, HubSpot, Attentive and Postscript, and to Facebook Custom Audiences. It connects to Shopify, BigCommerce, Wix, WooCommerce and Squarespace stores, review and loyalty apps, Google Analytics, Slack and custom webhooks. A Zapier app is available by invitation.
| Integrations | Promolayer | Privy |
|---|---|---|
| +0.13 Mailchimp: Connect a Mailchimp account and choose the audience that receives new form submissions. Apply tags for the signup source. Confirm the subscriber’s status before using the tag to start a welcome email. Klaviyo: Authorize Klaviyo with the required keys and choose the subscriber list for the form. Check list membership before relying on a list-triggered welcome flow. | +0.13 Dotmailer, Sailthru: Send collected contacts and supported custom properties to email platforms. SendGrid: Direct SendGrid list setup and supported fields are unconfirmed for current Privy accounts. A custom route is possible: send a Privy signup webhook to your own service, then submit the email and destination list ID to SendGrid’s Marketing Contacts API. Your service must map any extra properties and check the result of the contact update. HubSpot: Send Privy signups to HubSpot. Its integration announcement describes timeline events for workflows; confirm current event and field support before building automation around them. Klaviyo: Sync email, phone and custom properties to Klaviyo. Property names must match Klaviyo’s internal names; welcome flows remain in Klaviyo. Mailchimp: Send email addresses and phone numbers from Privy to Mailchimp. Choose whether Privy or Mailchimp sends the welcome email to avoid duplicate messages. | |
| SMS | — | +0.25 Attentive, Emotive, Postscript, Redo: Send collected phone numbers and consent to SMS platforms. |
| CRM | — | — |
| Messaging | — | +0.25 Slack: Send signup and order events to a Slack channel. |
| Customer lifecycle | — | +0.25 Gorgias, Judge.me, Junip, Rivo, Smile, Yotpo, Recharge, Alia: Cover SMS support, reviews, loyalty, subscriptions and incoming Alia signup data. |
| Analytics | +0.13 Google Analytics: Promolayer forwards display, click, submission and no-display control events for analysis in GA4. | +0.13 Google Analytics: Track signup and display performance in Google Analytics. |
| Advertising | — | +0.25 Facebook Custom Audiences: Send collected contacts to Facebook Custom Audiences for ad targeting. |
| Marketing tools | — | — |
| Store | +0.13 Shopify: Send a signup into Shopify’s customer list and add customer tags. Shopify also supplies cart conditions for display targeting. | +0.13 Shopify, BigCommerce, Wix, WooCommerce, Squarespace, Weebly, WordPress.org, Shift4Shop: Connect store activity to Privy marketing; capabilities vary by platform. |
| Product recommendations | — | — |
| Personalization | — | — |
| Reviews | — | — |
| Content | — | +0.25 Canva: Canva is listed in the authenticated hub and the email editor provides Import Canva Email. |
| Custom forms | — | — |
| Data & validation | — | — |
| Spreadsheets | — | — |
| Automation | +0.13 Shopify Flow: Shopify Flow is listed in the Shopify plan table. Make, Zapier: Receive a webhook in an automation service and route the submitted fields to another destination. The automation service handles the second step. | +0.13 Zapier: Create or update Privy contacts from other apps; the Zapier app is available by invitation. |
| Custom connections | +0.13 Webhooks: A submitted form can send data to a configured callback URL. The Actions panel offers a test send. | +0.13 Privy MCP, REST API: A read-only MCP server gives compatible assistants account access, and the REST API manages contacts, orders and events. Webhooks: Send signup and order events to a custom endpoint by POST. |
| Score | +0.6318.74 | +1.8828.36 |
Shopify
Promolayer’s automatic reward changed an actual cart total. Compare Privy when the merchant also needs to add a product from a display or use a subsequent store event in the next message. A generated 10% wheel prize applied automatically in our test cart. A €72 product fell to €64.80 when added after the spin. The code did not require manual entry.
Privy’s Shopify app syncs products, collections and customers in both directions, tagging new signups. Displays target cart value, products and order count, and store events start flows. Coupons are created as master or unique Shopify codes and can be applied to the cart after signup. Cross Sell displays add a product to the cart from a button.
| Shopify | Promolayer | Privy |
|---|---|---|
| Storefront installation | +0.39 Install the Shopify app for storefront campaigns and Shopify-specific targeting. | +0.39 A native Shopify app is available. |
| Native Shopify app | +0.39 Promolayer has its own Shopify App Store listing. | +0.39 A native app is available in the Shopify App Store. |
| Built for Shopify | — | — No Built for Shopify badge, as confirmed by the site owner. |
| Shopify media assets | — | — |
| Shopify products and variants | — | +0.79 Shopify products sync to Privy; Product blocks pull title, description and price into displays and emails. |
| Shopify collections | — | +0.79 Shopify collections sync to Privy for targeting, segmentation and email content, and can drive flow conditions. |
| Shopify discount assets | +0.39 A live wheel generated a unique percentage discount on the Free Shopify plan. | +0.39 Create master or unique Shopify discount codes from inside Privy: fixed amount, percentage or free shipping with minimum purchase rules and schedules. |
| Shopify metafields and metaobjects | — | — |
| Shopify customer data | +0.39 Use Shopify customer tags to select an audience. | +0.39 Segment by customer tags, lifetime spend, order count, order history and shopping behavior. |
| Shopify customer synchronization | +0.39 Choose whether to create a Shopify customer, subscribe them to marketing or skip the Shopify update. The editor also accepts customer tags. | +0.39 Signups sync to Shopify customers with an accepts-marketing flag and optional tags; Shopify customers marked as accepting marketing import and update in Privy. Deletions are not replicated. |
| Shopify events and triggers | +0.39 Open a display when the shopper adds a product to the cart. | +0.39 Privy Flows supports orders, refunds, shipments, browsing, carts, checkout and restock triggers. Privy Flows is its own automation system, separate from Shopify Flow. |
| Shopify audience and cart targeting | +0.39 Set conditions on cart items, an empty cart, cart value or customer tags. | +0.39 Filter by cart value, product or variant, order count and Shopify customer tags. |
| Apply a Shopify discount | +0.39 The generated wheel code applied automatically in the cart, reducing a €72 item to €64.80. | +0.39 A display's coupon can be applied to the cart automatically after signup, so the shopper does not type the code. |
| Add a Shopify product to cart | — | +0.79 Cross Sell displays pull in a Shopify product and set the button URL to add that product to the cart on click. |
| Buy now / direct checkout | — | — |
| Shopify Flow | +0.79 The Shopify-specific plan table lists Shopify Flow / Automation. Its available triggers and actions need separate confirmation. | — |
| Score | +3.9422.68 | +5.5133.88 |
Pricing
For Privy, separate a popup-only quote from a contact-based messaging quote. For Promolayer, count displayed offers and include the bill for any external sender that will continue doing the mailing. Shopify plans count popup impressions across the account. At monthly rates Basic covers 15,000 for $25 and adds unbranded display, experiments and follow-up email. Privy Displays starts at $24 a month for 10,000 pageviews and reaches $168 for 100,000. Email + SMS starts at $30 for 1,500 mailable contacts with unlimited sends, popups included. There is no free plan.
| Pricing | Promolayer | Privy |
|---|---|---|
A small website
| $25 / mo · Basic At one popup impression on each of 2,000 pageviews, Basic covers the workload. Free fits if targeting limits actual displays to 1,000. +0.49 points | $24 / mo · Displays · 10,000 pageviews There is no free plan; the entry Displays tier (10,000 pageviews) covers 2,000. +0.51 points |
Visitors explore more pages
| $70 / mo · Standard At one popup impression on each of 60,000 pageviews, Standard covers the month. Fewer displays can reduce the required tier. +0.71 points | $168 / mo · Displays · 100,000 pageviews 60,000 pageviews exceed the 50,000 tier, so the 100,000-pageview tier applies. +0.29 points |
A higher-traffic website
| $70 / mo · Standard At one popup impression per pageview, 100,000 displays exactly use Standard’s monthly allowance. +0.71 points | $168 / mo · Displays · 100,000 pageviews The 100,000-pageview tier covers exactly this traffic. +0.29 points |
Two websites on one account
| — Two domains do not establish how many independently billed Shopify stores or workspaces the client needs. | $48 / mo · Displays · 25,000 pageviews Subaccounts share the parent plan's traffic, so two sites with 20,000 combined pageviews fit the 25,000 tier. +1 point |
Launch popups without vendor branding
| $25 / mo · Basic Basic removes branding and covers up to 15,000 popup impressions. +1 point | — Privy does not publish whether its branding appears on displays or which plan removes it. |
Run a sale or promotion
| $25 / mo · Basic At 2,000 monthly displays a coupon campaign fits Basic. Free can serve up to 1,000 displays. +0.49 points | $24 / mo · Displays · 10,000 pageviews Displays include coupon codes on popups; the entry tier (10,000 pageviews) covers this traffic. +0.51 points |
Improve popup conversion with A/B testing
| $25 / mo · Basic Basic includes popup A/B testing and room for 2,000 monthly displays. +0.49 points | $24 / mo · Displays · 10,000 pageviews A/B testing is part of Displays, and the entry tier covers this traffic. +0.51 points |
Collect data and feedback with surveys, quizzes and forms
| $25 / mo · Basic Use the two custom fields for a dropdown and a written answer. At 2,000 monthly displays the campaign fits Basic; Free covers 1,000. +0.49 points | $24 / mo · Displays · 10,000 pageviews Displays include forms with text answers and choice fields; the entry tier (10,000 pageviews) covers this traffic. +0.51 points |
Signup plus an automated welcome email
| — Basic supports automated replies. The monthly sending allowance for the 1,000-email workload is unconfirmed. | $30 / mo · Email + SMS · 1,500 contacts The first email tier includes popups, a welcome flow and unlimited sends for up to 1,500 contacts. +1 point |
Popups and email marketing in one platform
| — Standalone broadcasts, segments and the 5,000-send workload are unconfirmed. | $30 / mo · Email + SMS · 1,500 contacts Campaigns, segments, flows and popups are included, with unlimited sends for up to 1,500 contacts. +1 point |
| Score | +4.3727.05 | +5.6339.5 |
The final score
Keep the shortlist narrow: Privy for a combined Shopify acquisition and messaging program, Promolayer for an impression-billed storefront offer feeding the sender the store already uses.
- Promolayer
- 27.05
- Privy
- 39.5
What matters most to you?
Let’s put your priorities first
First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.
| What matters to me | Promolayer | Privy |
|---|---|---|
| The overall feature set | 27.05 | 39.5 |
| Popups without email marketing | 30.34 | 37.89 |
| Collecting more leads | 27.19 | 38.65 |
| Driving clicks and actions | 31.42 | 42.22 |
| Popups and email marketing in one service | —Required capability unconfirmed | 60.91 |
| Running campaigns for my Shopify store | 29.81 | 42.29 |
| A/B testing and measuring results | 21.65 | 50.6 |
| Creating and editing campaigns with AI | —Required capability unconfirmed | —Required capability unconfirmed |
| Collecting data and feedback | 18.83 | 39.65 |
| Working with a team or managing clients | 47.08 | 33.84 |
| Connecting AI agents to my workflow | —Required capability unconfirmed | 52.33 |
How the comparison works
These scores are relative to Promolayer and Privy in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.
Relative scores, not universal ratings
The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.
One shared pool of 100 points
The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.
How features earn points
If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.
How prices earn points
Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.
Which plans count
Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.
How your priorities change the score
A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.