Promolayer vs WooHoo.
Which Shopify popup test should you run?

A wheel can retreat to a teaser after dismissal. A deadline or floating bar gives the store a smaller way to present an offer on a subsequent page. The gallery includes fullscreen campaigns, slide-ins and bars. The editor offers separate desktop and mobile design views and a teaser that can reopen the form.

If the email address must be captured before a shopper is asked for a phone number, rebuild those as separate input steps in WooHoo. Promolayer’s two custom fields suit a short preference question alongside contact details. The standard form has space for two custom fields alongside contact details. A dropdown and a text answer fit together on one screen. An email reply or a thank-you view follows submission. Email Capture, Phone Capture and Coupon Reveal are separate steps in the multi-step template. Check which step records consent if a shopper leaves before the reward screen.

Use a dropdown for the reason for a visit and a text field for the shopper’s explanation. Reporting a satisfaction index or assigning a quiz outcome would require more than these two inputs. A product quiz can ask about preferences and lead to a recommendation. Match the questions and result to the merchandise before budgeting for a research survey.

The wheel assigns odds and an outcome to each slice, including a losing slice. A merchant can distinguish a fixed code created in Shopify from a new discount generated for the winner. The wheel supports weighted prizes. Scratch and gift campaigns offer other ways to reveal an incentive inside the popup workflow.

A cart addition can trigger a campaign. Item, cart value and customer-tag conditions help reserve the offer for shoppers who qualify. URL rules then narrow where they see it. A merchant can select product, collection, cart and search pages or enter a URL pattern. Timing options include scroll depth, elapsed time, exit intent and inactivity.

Use a no-display group for the financial value of an offer. Use a duplicated campaign when the merchant has already decided to offer the reward and wants to compare the signup sequence. Basic supports variants and a group that sees no popup. Keep that group when the decision concerns paying for the discount itself. We created a draft experiment on Free by duplicating the control. The challenger has its own coupon codes. A published challenger is required to start collecting results.

Paid follow-up can deliver a signup incentive and later messages. Check who owns the welcome email when a connected provider also receives the subscriber. WooHoo lists native email campaigns and offers a reward-email action. Price the actual sending workload separately from the popup visitor allowance.

Professional includes two workspaces, while inviting collaborators by email starts on Plus. A second workspace and a separate client login are different purchasing decisions. The Shopify dashboard organizes campaigns for the connected store. A buyer sharing access with an agency should establish site boundaries and publishing rights before onboarding clients.

A developer can trigger an existing popup from JavaScript and receive form submissions by webhook. Those operations establish storefront control and outbound data delivery. A campaign can send a submission to a webhook URL. WooHoo also advertises a storefront JavaScript interface. Neither establishes account-wide campaign authoring through HTTP.

Email support is listed across the Shopify plans. Live chat starts at Enterprise, so include the support tier in the budget for a time-sensitive launch. The editor provides a chat entry and the pricing page lists email support. Test setup assistance early if an experiment must launch during a short promotion.

A merchant can save a draft and preview it before switching it live. Use a restricted storefront URL for reward testing because the editor preview skips coupon creation. A merchant can save a draft, preview it and prepare a challenger without exposing either to shoppers. Changes to a live variant need coordination with the person reading the results.

Export contacts from a list to investigate the records behind signup totals. For a coupon promotion, reconcile redeemed codes and discount amounts with the store. The reporting workflow separates subscribers and revenue. Choose the success metric before the split so a version that recruits more addresses can be judged against the business goal.

Choose Shopify customer creation, creation with marketing subscription or no Shopify update. Mailchimp, Klaviyo and the webhook have separate controls in the form actions. The editor offers destinations for Shopify Customers, Mailchimp, Klaviyo, Omnisend, ActiveCampaign and Campaign Monitor. Decide whether WooHoo or the receiving provider sends the prize.

Promolayer produced a generated code that reduced the test cart total. In WooHoo the duplicate challenger has its own codes. Verify the actual checkout result for each variant before attributing a difference in sales to the design. A generated 10% wheel prize applied automatically in our test cart. A €72 product fell to €64.80 when added after the spin. The code did not require manual entry. The Shopify app supports a theme extension and a customer-list destination. A coupon reveal screen alone does not establish automatic application to the cart.

Count a shopper who visits four eligible pages and sees the popup twice. In WooHoo that shopper contributes to the visitor allowance. In Promolayer the two appearances use two impressions. Shopify plans count popup impressions across the account. At monthly rates Basic covers 15,000 for $25 and adds unbranded display, experiments and follow-up email. Free includes 500 monthly eligible visitors and A/B testing. Basic is $7.99 for 2,000 visitors on monthly billing. Several pageviews from the same visitor need not mean several visitors.