popuppapa.Articles

SmashPops vs Claspo.
Which game should come back next season?

Compare SmashPops and Claspo for seasonal Shopify games, repeat-entry controls, feedback questions, targeting and exposure costs.

What do you need your website to do next?

A store’s scratch campaign has recruited its regular customers. Next season the marketing team wants a different reason to visit. It could change the mechanic and keep the same reward, or ask a product question that gives the next email more relevance.

SmashPops concentrates on prize campaigns and gives the operator a specific choice about reusing an email across games. Claspo combines seasonal mechanics with form branching and ratings. Decide whether the campaign calendar calls for different games, different information or both.

How the comparison works

15 rounds compare both platforms against the same 196 capability criteria, with 100 points distributed across the sections. Each round explains the practical differences and adds to the running score. The table beneath each round shows how the points are awarded. The conclusions bring those results together for different uses of the platforms.

Round 019 points

Formats & content

A teaser invites the visitor back to the game, and a reminder bar can keep the reward visible afterwards. They serve different moments in the same promotion. Claspo offers bars, popups and teasers that can reopen a widget after dismissal.

Formats & contentSmashPopsClaspo
Message——
Flyby / slide-in——
Promo bars+0.32+0.32
Teasers+0.32+0.32
Content carousel——
Eye-catching——
Countdown—+0.64
Button link—+0.64
Copy coupon——
Dynamic text——
Mobile editor——
Score
+0.640.64
+1.931.93
Round 0212.6 points

Forms

SmashPops can tie entry to an email and refuse a duplicate. Claspo can collect a rating or follow a choice with another field. A visitor’s prize selection by itself tells you little about what they would buy at full price.

The scratch template asks for a name and email. The data-collection panel controls whether the same email can enter again in one game or across all games. Claspo forms can span several screens, collect consent, accept choice and text answers, and carry hidden values.

FormsSmashPopsClaspo
Email capture+0.16+0.16
SMS capture+0.32—
Phone field—+0.32
Single choice—+0.32
Multiple choice——
Free text—+0.32
Consent checkbox—+0.65

Consent checkbox (+0.32) · Privacy terms consent (+0.32)

Hidden fields—+0.32
Multi-step—+0.65

Multi-step (+0.32) · Popup steps (+0.32)

Logic—+0.65

Logic (+0.32) · Step logic (+0.32)

Validation+0.48

Validation (+0.16) · Duplicate email filter (+0.32)

+0.48

Validation (+0.16) · Email typo check (+0.32)

CAPTCHA——
Email double opt-in——
Follow-up——
Score
+0.971.61
+3.885.81
Round 034.5 points

Surveys

Players reveal offers rather than report satisfaction. A prize choice should only enter customer research as a preference when the visitor actually answered a preference question. Claspo has separate rating and NPS components. For a survey with a written follow-up, check that the destination keeps the score and comment together.

SurveysSmashPopsClaspo
Numeric rating——
NPS—+0.41
Star rating—+0.41
Emoji rating——
Binary rating——
Quizzes——
Score
+01.61
+0.826.62
Round 044.5 points

Gamification

Compare a SmashPops scratch ticket or claw with the Claspo memory or hunt mechanic you intend to use. Time how long participation takes on a phone. That changes the audience willing to complete the signup. The gallery offers wheel, scratch ticket, gift, slot machine, Card Dance and claw formats. In the scratch editor the prize table shows both the assigned weight and the resulting percentage. Claspo’s games include seasonal reveals, slots and memory cards. In its slot template, prize probabilities and the signup step have separate controls.

GamificationSmashPopsClaspo
Spin the wheel+0.13+0.13
Slot machine+0.13+0.13
Plinko——
Lottery ball——
Claw machine+0.26—
Scratch card+0.13+0.13
Pick a gift+0.13+0.13
Pick a card+0.26—
Break the egg—+0.26
Shake the tree—+0.26
Memory cards—+0.26
Treasure hunt—+0.26
Learn to earn——
Seasonal calendar——
Daily offers——
Score
+1.062.67
+1.598.21
Round 0510.8 points

Targeting

Campaigns can include or exclude URL paths, distinguish devices and referrers, and use a delay, scroll depth or exit. Redisplay and repeat prize eligibility have separate settings. Claspo can queue eligible widgets or suppress an invitation for the session when another campaign takes precedence.

TargetingSmashPopsClaspo
Page targeting+0.23+0.23
Geo targeting+0.23+0.23
Device targeting+0.23+0.23
Audience targeting+1.35

Audience targeting (+0.45) · New/returning visitors (+0.45) · Referrer targeting (+0.45)

—
Behavior triggers+0.9

Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23)

+1.35

Behavior triggers (+0.23) · Time delay (+0.23) · Exit intent (+0.23) · Scroll trigger (+0.23) · Inactivity trigger (+0.45)

Click trigger+0.23+0.23
Scheduling+0.23+0.23
Frequency cap+0.23+0.23
Campaign control—+0.45
Score
+3.66.27
+3.1511.36
Round 066.3 points

Experiments

The vendor describes an alternative to native A/B testing. Separate game reports alone do not demonstrate random allocation of visitors. Claspo includes widget A/B testing on its free Shopify tier. The traffic allowance and branding terms still apply to the live experiment.

ExperimentsSmashPopsClaspo
A/B testing—+1.4

A/B testing (+0.7) · Popup tests (+0.7)

Score
+06.27
+1.412.76
Round 074.5 points

Email & SMS

Link a game to an email provider and map the reward code if that provider will send the prize. The game can also reveal the code on its win screen. Claspo can send signup data to a connected email service, where the mailing team configures the welcome message.

Email & SMSSmashPopsClaspo
Email marketing——
SMS marketing——
Web push——
Score
+06.27
+012.76
Round 084.5 points

Team & sites

Exporting a game to another account can help an agency reuse a design. Check separately how a client accesses player data and who may change live rewards. Claspo documents Admin, Marketer, Analyst and Viewer roles for its web app. Shopify installations have separate access guidance.

Team & sitesSmashPopsClaspo
Workspaces——
Team—+0.56
Roles—+0.56
Score
+06.27
+1.1313.89
Round 094.5 points

Developer

A game can call a JavaScript function defined on the host site when somebody wins. This gives analytics a signal without requiring the developer to infer a win from a pageview. Claspo’s browser API can open an existing widget from a page button. An outbound webhook can forward submitted data to another service.

DeveloperSmashPopsClaspo
HTTP API——
Browser API—+0.38
Webhooks—+0.38
MCP server——
Score
+06.27
+0.7514.64
Round 101.8 points

Support

Setup guides cover display rules, coupon generation and email-provider handoff. Support is accessible from the game dashboard. Claspo’s Shopify offer distinguishes standard support on Free from priority support on paid tiers.

SupportSmashPopsClaspo
Chat support——
Score
+06.27
+014.64
Round 115.4 points

Editor & workflow

Save a game without activating it. The editor separates its play screen, win screen, teaser, reward settings and subscriber destinations. Claspo’s editor lets a marketer build a teaser, the widget it opens and the screens a visitor sees after responding.

Editor & workflowSmashPopsClaspo
Free editor+0.77—
Campaign drafts+0.77—
Saved versions——
AI popup assistant——
Score
+1.547.81
+014.64
Round 124.5 points

Data & reporting

The dashboard separates displays, collected emails, conversion rate and sales from coupons. In our test the same address tried twice and the game recorded one email. Claspo reports widget test performance. For a promotion, match that result to the store’s redemption records to see how many collected offers buyers used.

Data & reportingSmashPopsClaspo
Field mapping+0.64—
Lead export+0.64—
Scheduled reports——
Revenue goals+0.64—
Team notifications——
Score
+1.939.74
+014.64
Round 134.5 points

Integrations

For reward email in Omnisend, SmashPops documents the code, code name and game tag. With Claspo specify which value comes from the visitor and which identifies the campaign before mapping fields. A saved provider connection is linked to each game. Omnisend can receive a game tag and distinct properties for the code and its name. Shopify Customers can be removed separately. Claspo can combine a visitor’s answers with static campaign values on connectors that expose both kinds of field. Webhooks provide a configurable delivery route.

IntegrationsSmashPopsClaspo
Email+0.13

MailerLite: Choose the Classic or New connector for the receiving account, then link it under Data collection for the game. Klaviyo, Mailchimp: Connect the provider to the game and pass the reward code to the customer record. The provider can then send the prize email. Omnisend: Set a game-specific tag and map the coupon name and code to custom properties for the reward message. AWeber, ActiveCampaign, Drip: SmashPops lists subscriber integrations with these providers. Account-specific field mappings vary by destination.

+0.13

Kit: Use Claspo’s webhook integration to send submissions to a Kit form or sequence. The destination ID and request body specify where the subscriber goes and which fields are included. ActiveCampaign, MailBluster, MailerLite, MailWizz, Mautic, Newsletter2Go, Omnisend, Brevo, Zoho Campaigns, Acumbamail, VBOUT, Act-On, Userlist: Send widget submissions to an email platform through its documented integration route. Field mapping can include form answers and submission context where the receiving connector supports those values. beehiiv: Connect a beehiiv API key in the widget integration and select the publication. Map the required subscriber data and use static fields for information shared by everyone submitting that widget. Create the receiving fields in the correct publication first. CleverReach: Connect CleverReach at the widget’s integration step and choose the receiving group. Map the required email field and any additional supported inputs; fixed values can identify the particular signup offer. Inspect both recipient activation and field values in CleverReach. Dotdigital: Connect the widget to Dotdigital, choose the address book and map the contact inputs. System values such as site language and fixed campaign labels can go into separate Dotdigital fields. An address book membership alone does not preserve a visitor’s answer. Iterable: Connect the widget to Iterable, choose the subscriber list and map email plus any supported contact fields. Fixed field values can identify the campaign or language. Check the type of each receiving field when extending an existing Iterable profile. SendPulse: Choose SendPulse in the widget’s integrations, authorize with the account credentials and select the mailing list. Map each input to a SendPulse field and add static values if needed. A fixed language value is useful for a form published on only one language version of a site. SendFox: Claspo documents a webhook setup for SendFox. Configure the contacts endpoint and authorize the request with the SendFox token; map the required email and supported optional parameters in the request. If the signup belongs to one list, verify that membership after submitting. Constant Contact: Authorize Constant Contact on the widget’s Integrations step and select a list. Email is required. Map contact inputs such as name or phone, optionally add browser or language data, and use a static value when every signup should carry the same offer name. GetResponse: Connect the API key, choose the mailing list and map the required email address. Claspo can also transfer widget answers, system fields and fixed values. Its guide points to the list’s API subscription settings for signups that require a confirmation message. SendGrid: Create a restricted SendGrid key with Marketing access as specified in Claspo’s guide, then choose the list in the widget. Map email and any other supported form fields; static values can label the source. This lets a team identify the popup offer on the marketing contact. Klaviyo: Select a list and map each widget’s fields, including custom properties. Email and SMS subscription requests run separately and follow the list’s opt-in settings. Mailchimp: Authorize Mailchimp, choose an audience and map fields; email is required. Select existing groups, add fixed values and enable opt-in confirmation as needed. A Test button checks the setup.

SMS——
CRM—+0.25

SalesDrive, FluentCRM: Route form submissions into your CRM. Pipedrive: Connect the Pipedrive API token, include Name in the widget and map the supported inputs. You can also create a deal linked to the contact and use a selected component as the deal title. Claspo’s guide excludes transfer to custom Pipedrive fields. Zoho CRM: Authorize Claspo, choose the Zoho CRM module in the widget integration and map the inputs. The guide names Leads and Contacts and requires last_name. It also supports mapping system values and supplying a fixed field such as the enquiry source. Salesforce: Authorize Salesforce from the widget’s integrations and configure the destination and mapped fields. Claspo requires last name in its setup. Map a real surname field for a sales enquiry, then check that the remaining contact and campaign values reach the expected CRM fields. HubSpot: Select a static list and map widget, system or fixed values to contact fields. Email is required; contacts use single opt-in. Active lists are not supported.

Messaging——
Customer lifecycle+0.25

MoEngage: Select MoEngage in the account integrations directory to connect the subscriber destination for a game.

—
Analytics+0.13

Google Analytics, Google Tag Manager: Call a site-defined JavaScript function on a game win to dispatch the relevant analytics event.

+0.13

Google Analytics, Meta Pixel, Shopify: Track campaign events and lead events; Shopify documentation covers customer field mapping and metafields.

Advertising——
Marketing tools——
Store+0.13

Shopify: Select Shopify Customers as a signup destination independently of the internal game list.

+0.13

Google Analytics, Meta Pixel, Shopify: Track campaign events and lead events; Shopify documentation covers customer field mapping and metafields.

Product recommendations——
Personalization——
Reviews——
Content——
Custom forms——
Data & validation——
Spreadsheets—+0.25

Google Sheets: A dedicated setup guide covers spreadsheet delivery.

Automation+0.13

Shopify Flow: The Shopify listing names Flow as a compatible service.

+0.13

Zapier, Make, Pabbly, Activepieces, Boost.space, Webhooks: The inspected Webhook setup supports HTTPS POST, authentication, custom headers and a JSON body with submission and prize fields. Zapier also appears in the connection menu.

Custom connections——
Score
+0.7510.49
+115.64
Round 1412.6 points

Shopify

Games can reveal existing Shopify codes or generate new ones. In our storefront test the scratch card revealed the configured test code and refused the same email on a second entry. Claspo includes games and experiments in its Shopify app within the free traffic allowance.

ShopifySmashPopsClaspo
Storefront installation+0.39

A live game also needs the theme app embed.

+0.39

A native Shopify app is available.

Native Shopify app+0.39

SmashPops provides a Shopify installation and game dashboard.

+0.39

A native app is available in the Shopify App Store.

Built for Shopify——

No Built for Shopify badge, as confirmed by the site owner.

Shopify media assets——
Shopify products and variants—+0.79

Add the Shopify Products component to a widget.

Shopify collections——
Shopify discount assets+0.79

Use existing Shopify codes or configure unique coupons, including percentage, fixed or buy-X-get-Y rewards.

—
Shopify metafields and metaobjects—+0.79

Map customer fields and metafields through the Shopify integration.

Shopify customer data——
Shopify customer synchronization+0.39

Shopify Customers can be removed independently from the internal player list for a game.

+0.39

Map form fields to Shopify customer fields.

Shopify events and triggers——
Shopify audience and cart targeting——
Apply a Shopify discount+0.79

The reward settings offer automatic application at Shopify checkout.

—
Add a Shopify product to cart——
Buy now / direct checkout——
Shopify Flow+0.79

The Shopify App Store lists Shopify Flow.

—
Score
+3.5414.04
+2.7618.39
Round 1510 points

Pricing

SmashPops meters game displays. Claspo’s allowance counts pageviews including pages on which a widget never appears. Use actual site traffic for one quote and campaign exposure for the other. Free includes 100 monthly displays. Basic costs $9 for 5,000. A busy game shown repeatedly can consume more displays than the number of people who play. Claspo counts pageviews on pages carrying its script, including visits that do not display a widget. Its branded free tier covers one site.

PricingSmashPopsClaspo
A small website
visitors / mo
1,000
pageviews / mo
2,000
website
1
$9 / mo · Basic

At one display per pageview, 2,000 displays fit Basic.

+0 points
$0 / mo · 3K pageviews

Free covers 2,000 pageviews on one Shopify site.

+1 point
Visitors explore more pages
visitors / mo
10,000
pageviews / mo
60,000
website
1
—

60,000 displays at one impression per pageview exceed the listed Business allowance.

$69 / mo · 100K pageviews

60,000 pageviews exceed the 50K tier; use 100K.

+1 point
A higher-traffic website
visitors / mo
50,000
pageviews / mo
100,000
website
1
—

100,000 displays exceed the listed Business allowance.

$69 / mo · 100K pageviews

The 100K tier covers 100,000 pageviews on one site.

+1 point
Two websites on one account
visitors / mo
10,000 total
pageviews / mo
20,000 total
websites
2
—

Consolidated pricing across two independent websites is unconfirmed.

$69 / mo · Pro 100

Pro 100 covers three websites and 100,000 combined pageviews. The $52 monthly equivalent requires annual billing.

+1 point
Launch popups without vendor branding
visitors / mo
1,000
pageviews / mo
2,000
website
1
—

The plan that removes vendor branding is unconfirmed.

$39 / mo · 50K pageviews

The first paid Shopify tier removes branding and covers 2,000 pageviews.

+1 point
Run a sale or promotion
visitors / mo
1,000
pageviews / mo
2,000
website
1
$9 / mo · Basic

Basic covers 2,000 displays of a reward campaign.

+0 points
$0 / mo · Free

A promotional popup with an offer link fits the free plan on one site at 2,000 pageviews.

+1 point
Improve popup conversion with A/B testing
visitors / mo
1,000
pageviews / mo
2,000
website
1
—

The vendor describes an alternative experiment setup. Native split-test entitlement is unconfirmed.

$0 / mo · 3K pageviews

All popup features, including A/B testing, are included on the free Shopify tier; 2,000 pageviews fit.

+1 point
Collect data and feedback with surveys, quizzes and forms
visitors / mo
1,000
pageviews / mo
2,000
website
1
—

The game signup and prize selection do not establish an open-text and single-choice feedback form.

—

The monthly plan entitlement for both text answers and single-choice questions is not established at this workload.

Signup plus an automated welcome email
visitors / mo
1,000
pageviews / mo
2,000
website
1
active contacts
500
emails / mo
1,000
—

Reward delivery through a connected provider does not establish a native 1,000-send allowance.

—

A single-product monthly plan covering automated welcome emails, 500 active contacts and 1,000 sends is not established.

Popups and email marketing in one platform
visitors / mo
5,000
pageviews / mo
10,000
website
1
active contacts
500
emails / mo
5,000
—

A native broadcast and segmentation plan for 5,000 emails is unconfirmed.

—

A single-product monthly plan covering newsletters, segments and automated sequences for 500 contacts and 5,000 emails is not established.

Score
+014.04
+725.39

The final score

Choose SmashPops for a reusable Shopify prize program with an explicit repeat-entry policy. Choose Claspo when games share the calendar with product research, ratings and conditional signup campaigns.

SmashPops
14.04
Claspo
25.39
RoundSmashPopsClaspo
Formats & content0.641.93
Forms0.973.88
Surveys00.82
Gamification1.061.59
Targeting3.63.15
Experiments01.4
Email & SMS00
Team & sites01.13
Developer00.75
Support00
Editor & workflow1.540
Data & reporting1.930
Integrations0.751
Shopify3.542.76
Pricing07

What matters most to you?

Let’s put your priorities first

First, check that each tool can do the task. An absent or unconfirmed required capability means a dash with an explanation instead of a scenario score, and no winner highlight. Only qualifying tools share the points; a sole qualifier earns the full weight of each criterion it meets. 70 points go to the criteria directly related to it, and 30 to everything else. For “Popups without email marketing”, all 100 points go to the included capabilities and relevant popup pricing scenarios; unwanted features and email sending have zero weight. Both tools earn points for confirmed capabilities; unconfirmed ones earn zero. The first row keeps the original overall score.

What matters to meSmashPopsClaspo
The overall feature set14.0425.39
Popups without email marketing16.431.91
Collecting more leads17.1827.78
Driving clicks and actions18.1624.69
Popups and email marketing in one service—Required capability unconfirmed—Required capability unconfirmed
Running campaigns for my Shopify store23.2923.08
A/B testing and measuring results—Required capability unconfirmed18.97
Creating and editing campaigns with AI—Required capability unconfirmed—Required capability unconfirmed
Collecting data and feedback—Required capability unconfirmed29.88
Working with a team or managing clients—Required capability unconfirmed26.83
Connecting AI agents to my workflow—Required capability unconfirmed—Required capability unconfirmed

How the comparison works

These scores are relative to SmashPops and Claspo in this comparison. They cannot be carried over to comparisons with other products: each tool’s points depend on what the other participant offers.

  1. Relative scores, not universal ratings

    The same capability earns half the points when both tools have it, and all the points when only one does. Changing the opponent can therefore change a product’s score without changing the product itself. The review pages separately show absolute capability ratings without price.

  2. One shared pool of 100 points

    The 15 rounds cover 196 criteria. Each round has a set weight, divided equally among its criteria. These weights are our editorial choices.

  3. How features earn points

    If both products meet a criterion, they split its points equally. If only one does, it earns all of them. An unconfirmed capability earns zero. If neither qualifies, those points are not awarded, so the two totals can add up to less than 100.

  4. How prices earn points

    Ten scenarios carry 1 point each. We use the cheapest confirmed plan meeting each scenario’s traffic and feature requirements, billed monthly in USD. Equal prices split the point; a plan costing half as much earns twice the share. A free qualifying plan beats a paid one. If only one suitable plan and price are confirmed, it earns the full point.

  5. Which plans count

    Feature rounds cover capabilities across the products’ plans. The total does not describe a single subscription; the pricing scenarios identify the plan needed for each stated use case.

  6. How your priorities change the score

    A tool must first meet the task’s required capabilities. If a requirement is absent or unconfirmed, its scenario score is shown as a dash and it cannot be the winner; the status explains why. Only qualifying tools participate in point allocation and price comparisons. A sole qualifying tool earns the full weight of each criterion it meets; criteria it does not meet remain unearned. Standard priorities assign 70 points to their relevant criteria and 30 to the rest, preserving relative weights within each group. “Popups without email marketing” instead distributes all 100 points among its included criteria, preserving their relative weights and giving everything else zero. It includes lead capture, testing, reporting and external handoff. Its pricing criteria exclude email sending and feedback workloads. Included email features carry no penalty: only the required plan price counts. The evidence and scoring rules stay the same. The overall-feature row keeps the original weights.