SmartrMail Popup Integrations: Subscriber Lists, Store Customers and Form Fields

A store customer already appears in SmartrMail because they bought something last week. Today they enter an email to receive a restock newsletter. Searching for their address alone cannot tell you whether the second action worked. Inspect the subscriber list created for the new offer.

This is especially important when a shop moves from one popup builder to another. The store’s customer import can continue to look healthy even while the new popup sends every signup to an obsolete list.

Start with a list the merchandising team controls

SmartrMail’s help explains that lists used to create custom fields must be manually created rather than imported from a platform such as Shopify. It also explains how fields created on one list become available across lists. Set up the receiving field before asking shoppers to supply that detail.

Personizely recommends a manually created list for popup subscribers. Poptin puts the SmartrMail key and list ID in the popup. Wisepops reverses the setup location: the merchant opens the SmartrMail list and enters a Wisepops key and popup ID. These routes need different checks after cloning a design.

What should your SmartrMail popup send?

4 popup tools with a recorded SmartrMail connection

Sorted by Popup Papa’s absolute capability score out of 100. This measures the overall toolkit, not the depth of this one integration. Prices are the directory’s Papa pick plans, not guaranteed minimum connector prices. Check the connector tier and capacity before buying; SmartrMail and any bridge subscription are separate.

Starting points for different needs

How each connection works

Connection details and plan conditions are shown below. The field tables describe the popup editor; supported transfer depends on the connector.

How the connection changes the workflow

Example setups using the connections described above.

Replace a discount popup before a sale

Copying the old design can produce a new popup ID. With Wisepops, inspect the ID on the receiving SmartrMail list. With Poptin, inspect the destination list ID inside the newly published popup. The two routes put the easily missed setting on opposite sides.

Test the new popup from the sale page and find that signup on the sale list. Then disable the old form and repeat from a fresh session. This catches a promotion that appeared to work only because the old form was still active.

Follow a customer who later joins the newsletter

Start with a test customer already imported from the store. Submit the signup and inspect the newsletter list, any collected preference and the first scheduled email. Use the form’s subscription action as the reference point for timing.

Compare that journey with a visitor who has never bought anything. If only a new customer receives the welcome offer, inspect the workflow trigger and existing membership before changing the popup’s design.

Head-to-head comparisons for SmartrMail users

These comparisons cover the popup tools as a whole. Use them to compare forms, targeting and costs alongside the connection details above.

Check the whole journey before launch

Use a small test campaign with addresses you control. Check the receiving record and the follow-up, not only the popup’s success message.

1. 01Create the intended signup list and required custom fields.
2. 02Check the list ID or popup ID on the side that owns the connection.
3. 03Test a known store customer as well as a new address.
4. 04Inspect the first mailing without counting a purchase import as a form signup.

Common questions