HubSpot Popup Integrations: Lead Capture, Fields & Prices
Capture the enquiry with its context. Compare popup tools by the HubSpot record they create, the fields they preserve and the workflow that follows.
A popup that adds an email address to HubSpot may be enough for a newsletter. A demo request is different: sales needs the company, role, problem and source, and the right workflow must start. A contact sync and a HubSpot form submission are not interchangeable outcomes.
Choose the receiving workflow first. Then decide whether the popup should map fields into a contact, add that contact to a static list, submit a specific form or display an embedded HubSpot form. The tool list shows the recorded connections; the detailed examples explain why the route matters.
HubSpot popups: use the current CTA baseline
HubSpot has retired its legacy pop-up forms tool and directs users to CTAs for sticky banners, popup boxes and slide-ins. Old tutorials for legacy pop-up forms are therefore a poor starting point for a new setup.
The current CTA tool supports banners and popups on HubSpot and external pages, with tracking-code installation required on external sites. Compare what your HubSpot subscription includes before buying another popup app. An external editor is useful when you need a particular campaign experience or more control over lead capture.
What should your HubSpot popup send?
The native form is the baseline. To compare an alternative, define the receiving record and the action that should follow a submission. The requirements below identify what the connector must preserve; use them to read the tool descriptions, rather than treating every named connection as equivalent.
| Requirement | What to look for |
|---|---|
| Contact properties | Map email, company, role and qualification answers to the intended internal property names. Decide the type before sending values. |
| Static list versus dynamic membership | A connector may let you choose static lists only. Define any later rule-based grouping in HubSpot rather than expecting the popup to write into it directly. |
| Contact sync versus form submission | Check which event your automation expects. A contact appearing in the CRM does not prove that a particular HubSpot form was submitted. |
| Attribution and cookies | A campaign-name property helps identify the source, but is not the same as browser-session attribution. Check tracking-code and cookie dependencies. |
| Consent and follow-up | An enquiry and a marketing subscription are different intentions. Match the form’s promise to the subscription status and follow-up you configure. |
| Qualification answers | Use sensible options for team size, need and timeline. Confirm dropdown values and numbers keep their types in HubSpot. |
| Existing contacts | Check update behavior and whether a new enquiry can trigger a useful follow-up without overwriting valuable older information. |
17 popup tools with a recorded HubSpot connection
Sorted by Popup Papa’s absolute capability score out of 100. This measures the overall toolkit, not the depth of this one integration. Prices are the directory’s Papa pick plans, not guaranteed minimum connector prices. Check the connector tier and capacity before buying; HubSpot and any bridge subscription are separate.
| Popup tool | Score / 100 | Papa pick / month |
|---|---|---|
| Getsitecontrol100,000 widget views per site | 72.42TOPRATED | $19.00Monthly price · Email sends extra |
| Klaviyo500 active profiles | 68.66TOPRATED | $20.00Monthly price · SMS extra |
| Privy1,500 mailable contacts · Unlimited emails · 250 SMS credits | 66.94TOPRATED | $30.00Monthly price · Extra SMS credits billed separately |
| OptiMonk20,000 pageviews · 2 domains | 59.42TOPRATED | $29.00Monthly price |
| Poptin10,000 visitors · 1 domain | 58.34TOPRATED | $25.00Monthly price |
| Sleeknote25,000 visitors · Unlimited domains | 49.33TOPRATED | $69.00Monthly price · Gamification extra |
| Pop ConvertUnlimited sessions and subscribers | 48.33TOPRATED | $15.00Monthly price · Shopify Basic stores |
| ConvertFlow100,000 funnel views · 10,000 actions | 47.4TOPRATED | $299.00Monthly price |
| Poper50,000 visitors · 10 sites · Unlimited leads · 5 seats | 44.33TOPRATED | $19.00Monthly price · Promotional price |
| Popupsmart100,000 pageviews · 5 sites · 3,000 emails · 2 users | 42.69TOPRATED | $69.00Monthly price |
| Claspo50,000 pageviews · 1 site | 42.08TOPRATED | $39.00Monthly price |
| Justuno10,000 visitors · 10 seats · 5 live workflows · 2 custom segments | 41.55 | $59.00Monthly price · Paid overages enabled by default |
| WisepopsUp to 1 million pageviews | 41.49 | $599.00Monthly price · Quote required |
| Picreel50,000 pageviews · 1 domain | 27.93 | $9.99Billed yearly |
| OptinMonster25,000 impressions · 3 sites | 20.71 | $37.00Billed yearlyRenews at $72.50 / month equivalent |
| Adoric1 million pageviews · 4 domains | 16.9 | $250.00Monthly price · Branding access needs confirmation |
| Personizely10,000 visitors · 10 sites | 16.64 | $59.00Monthly price |
Three starting points for different needs
The table orders tools by overall capability, so its first row is not automatically the best connection for your setup. These three examples narrow the choice by the job the destination needs to perform.
Getsitecontrol
Getsitecontrol documents contact-field mapping and optional static-list selection. It fits a contact-and-list route; that route should not be mistaken for submitting a particular HubSpot form.
ConvertFlow
Consider it when qualification questions and survey answers need to map to HubSpot custom properties. Check the Prime connector gate against your budget.
OptinMonster
Investigate it when a specific HubSpot form submission matters. Its Assigned Form option has concrete field and cookie requirements to account for.
Use the detailed entries below to check each candidate against your required fields and destination action. The connection description and plan conditions explain which parts of the proposed workflow are recorded and which still need confirmation.
How each connection works
Open a tool for its recorded connection details, pricing caveats and form controls. The form controls describe the popup editor; only the connection description establishes what transfers to HubSpot. Unlisted field behavior remains unconfirmed.
Getsitecontrol
Connection to HubSpot
Choose a static HubSpot list, or add leads to contacts without selecting a list. Map form answers and system values to the destination fields; field mapping can also send fixed values. This lets the contact record carry the visitor’s answers and campaign context alongside the email address.
Papa’s take
All features and branding removal are included in Pro. Email sends are billed separately; the subscription and widget-view allowance are per site.
| Editor capability | What it does |
|---|---|
| Field mapping | Map form fields, system values and static values to an external service. |
| Multiple choice | Let visitors select several answers using checkboxes. |
| Phone field | Collect a phone number with a dedicated form field. |
| Free text | Collect written feedback in a text field, including a comment after a rating. |
| Single choice | Let visitors choose one answer using radio buttons or a dropdown list. |
| Consent checkbox | Add a consent checkbox to a signup form. |
| Hidden fields | Attach hidden values such as UTM parameters to form submissions. |
| Email double opt-in | Send a confirmation email and add only confirmed respondents to the contact list. |
| Email capture | Collect email addresses through signup forms and pass new contacts to the connected mailing list. |
Klaviyo
Connection to HubSpot
A HubSpot route is listed in the integration marketplace. Check the individual connector’s direction, partner subscription and supported properties before using it to deliver signup-form leads.
Papa’s take
The first paid email tier for a list growing beyond the free allowance.
| Editor capability | What it does |
|---|---|
| SMS capture | Collect SMS consent with signup forms; use a phone input or a mobile tap-to-text flow. |
| Email double opt-in | Require subscription confirmation before adding someone to a double-opt-in list. |
| Email capture | Collect email subscribers through signup forms and store them in the app’s own contact list. |
| Phone field | A dedicated phone number input is available in sign-up forms; it validates the number format. |
| Free text | A text input collects free-form answers such as names or open comments. |
| Single choice | Radio buttons and dropdowns let visitors pick one option from a preset list. |
| Multiple choice | Multi-checkbox fields let visitors select several options. |
| Consent checkbox | A marketing consent checkbox can be added to forms and made required; selected values are stored on the profile as a consent property. |
| Hidden fields | Hidden properties can be attached to the submit button and are saved to the subscriber profile without being shown. |
Privy
Connection to HubSpot
Send collected contacts and supported custom properties to email platforms.
Papa’s take
A small step up from popup-only pricing adds email follow-up in the same product.
| Editor capability | What it does |
|---|---|
| Phone field | Collect a phone number in a separate signup step. Phone capture alone does not make the contact textable. |
| SMS capture | The editor includes SMS opt-in. Native texting requires an eligible plan and a verified toll-free number. |
| Free text | The classic field library offers text and date fields for additional shopper information. |
| Single choice | Collect one answer with radio buttons or a dropdown. The mini-quiz maps answers to a named contact property. |
| Multiple choice | The classic field library includes multiple-select checkboxes and subscription multi-select fields. |
| Consent checkbox | Email Opt-In and Text Opt-In fields are available in the classic form library.Email marketing consent · SMS marketing consent |
| Hidden fields | Add hidden profile attributes such as UTM values, signup date or a custom value. |
| Email double opt-in | Display settings offer single or double email opt-in. |
| Email capture | Email is a default form field in displays; an email or a phone field is required to create a contact. |
| Field mapping | Sign-up fields sync to linked email and SMS platforms; custom properties map by matching internal names rather than a visual mapper. |
OptiMonk
Connection to HubSpot
Connect the HubSpot account, choose the destination list and map signup fields in the integration setup. The mapping determines which collected answers accompany the contact, so it is part of configuring the campaign rather than simply enabling the provider. Follow-up messages and segmentation are handled in HubSpot.
Papa’s take
A modest paid traffic tier for an active store; annual billing is cheaper.
| Editor capability | What it does |
|---|---|
| Field mapping | Choose destination lists and map signup fields to email or CRM providers. |
| Phone field | The visual editor exposes a Phone field with a country selector. This establishes collection controls, not SMS consent or delivery. |
| Single choice | Radio options expose editable labels and recorded values. The connected field determines the choice type; switching type requires a new element. |
| Multiple choice | The native choice-group panel supports multiple checkbox options, with an optional required flag. |
| Consent checkbox | The test form rendered an unchecked, optional email-marketing checkbox. It is a recorded choice field.Email marketing consent · Privacy terms consent |
| Free text | The generated form includes an optional comment textarea. An AI revision removed an unwanted duplicate from the first page. |
| Email capture | The inspected email field exposes required-field and error-message settings. A separate Shopify test form rejected empty and malformed email and stored a valid synthetic response in OptiMonk. The earlier multi-step editor preview did not enforce validation. |
Poptin
Connection to HubSpot
Route new contacts to sales tools.
Papa’s take
Unbranded popup campaigns with a practical visitor allowance. Email bundles are separate.
| Editor capability | What it does |
|---|---|
| Single choice | The inspected field offers Radio and Single-select display modes, with editable option labels and values. This confirms one selected answer; it does not establish a scored quiz or rating scale. |
| Email double opt-in | Choose a double opt-in setting for the popup or inherit the account setting. |
| Phone field | Collect a phone number in a dedicated contact field. |
| Free text | Collect a written response with the Message field. |
| Consent checkbox | Add an Email Consent checkbox alongside the signup fields. |
| Hidden fields | Set an input field to Hidden instead of displaying it to visitors. |
| Email capture | Collect email addresses through signup forms and pass new contacts to the connected mailing list. |
Sleeknote
Connection to HubSpot
Connect captured leads to the listed destination.
Papa’s take
Core covers campaigns and testing; buy the Games package only if you need it. Pricing says monthly visitors, but the cookie documentation ties billing to sessions separated by 30 minutes. Confirm the counting rule before choosing a traffic tier.
| Editor capability | What it does |
|---|---|
| Field mapping | Map quiz answer values and question names to destination fields. |
| Phone field | The editor provides a Phone Input element separately from its SMS element. |
| SMS capture | A dedicated SMS element is available in the form editor. |
| Free text | Input and Textarea elements collect short or longer written answers. |
| Single choice | Radios, Dropdown and Answer Buttons provide choice-based responses. |
| Email capture | Collect email addresses through signup forms and pass new contacts to the connected mailing list. |
| Consent checkbox | Add a checkbox for consent alongside contact fields. |
Pop Convert
Connection to HubSpot
Add subscribers collected by Pop Convert to HubSpot CRM. This gives a Shopify signup a destination in your contact database, while Pop Convert handles the onsite campaign. Its native welcome emails are managed separately from the HubSpot connection.
Papa’s take
The app price follows the Shopify plan. The account shows Free with 2,000 sessions, 100 subscribers and 250 emails monthly; the public listing gives lower Free limits.
| Editor capability | What it does |
|---|---|
| Email capture | Collect email addresses into the customer list. |
| Phone field | Add a phone-number field with a country code. |
| Free text | Add short text inputs or a multi-line text area for feedback. |
| Single choice | Add a dropdown or radio group for a single answer. |
| Multiple choice | Add a checkbox group so visitors can select several answers. |
| Consent checkbox | Add a checkbox for terms, consent or an opt-in toggle. |
ConvertFlow
Connection to HubSpot
The account places this connector on Prime. Map form and survey answers to HubSpot custom fields. Preset mappings include email, names, phone, company, job title, company size and address fields; other preset fields can be mapped by their destination data name.
Papa’s take
For teams that need funnel A/B testing and conditional recommendations; simple lead capture can use a lower tier. Free is for building and previewing; going live requires a paid website plan. Integrations, validation and AI also consume a separate action allowance.
| Editor capability | What it does |
|---|---|
| SMS capture | Forms expose a Phone field and separate SMS Consent control; confirmation can use an SMS subscription code. Delivery depends on the connected service. |
| Phone field | Collect phone numbers with the built-in Phone field. SMS consent is a separate form control. |
| Single choice | Dropdown and radio fields collect one answer; survey answers can use text, images, icons, letters, emoji or colours. |
| Multiple choice | Radio/Checkbox Select fields and the survey Multi-Select setting allow multiple answers. |
| Free text | Text and Paragraph fields collect short or long written responses. Number, Date and Range fields are also available. |
| Consent checkbox | Separate Email Consent, SMS Consent and Privacy Consent controls are available in forms.Email marketing consent · SMS marketing consent · Privacy terms consent |
| Hidden fields | Hidden fields can carry extra values; field settings include prefilled values and URL-parameter mapping. |
| Email capture | The editor provides an Email field, prefilling and submission actions. Contacts can pass to a connected newsletter service or CRM. |
Poper
Connection to HubSpot
Choose HubSpot in the popup’s Integrations settings, name the connection and authorize the intended HubSpot account. Map popup inputs to contact properties using the field dropdowns, and add further attributes for custom data. The connection needs permission to add contacts to the receiving account.
Papa’s take
Pro adds tests, games and integrations. The inspected monthly price is a promotion; confirm the traffic definition and ongoing rate before paying.
| Editor capability | What it does |
|---|---|
| Phone field | Popup and standalone form editors offer a Phone field. This establishes number collection, not SMS consent or message delivery. |
| Free text | Standalone forms and surveys offer Short Text and Long Text fields for written answers. |
| Single choice | Dropdown and Radio controls are available in the popup, form and survey editors. |
| Multiple choice | The form and survey logic library offers a Checkbox Group for multiple choices. |
| Consent checkbox | The standalone form and survey libraries include a Terms control; popup forms offer a Checkbox element. Consent wording needs configuring for the intended use. |
| Hidden fields | The popup integration step offers hidden inputs. Forms and surveys also expose Hidden fields and a dedicated settings section. |
| Email capture | The AI-generated popup contains an email field. The Plinko editor also has an email gate before play. |
Popupsmart
Connection to HubSpot
A HubSpot connection is listed. Provider-specific field mapping and minimum plan are unconfirmed.
Papa’s take
The first tier with A/B testing, plus two team members.
| Editor capability | What it does |
|---|---|
| Phone field | Collect a phone number with a dedicated Phone input. This field alone does not establish consent for SMS marketing. |
| Free text | Use Short Text or Long Input for written answers. The editor also provides name, address and date fields. |
| Single choice | Let visitors choose one answer through Single Choice or Dropdown. |
| Multiple choice | Let visitors select several answers with the Multiple Choice field. |
| Consent checkbox | Add the Notice and Consent element alongside form fields. |
| Hidden fields | Attach a Hidden Input to the submission without displaying another question. |
| Email capture | Collect email addresses through signup forms and pass new contacts to the connected mailing list. |
Claspo
Connection to HubSpot
Route form submissions into your CRM.
Papa’s take
Removes branding and leaves room for a growing store. Shopify pricing is used here. Team invitations are documented for the web app, but its help center excludes Shopify accounts.
| Editor capability | What it does |
|---|---|
| Phone field | The editor provides a Phone field. This establishes phone collection, not SMS marketing consent or delivery. |
| Free text | Text input and Text area collect short and long written answers; Calendar and Date fields are also available. |
| Single choice | Dropdown and Radio components collect a single selected answer. |
| Consent checkbox | The component library includes Checkbox and Data processing and terms of use controls. |
| Hidden fields | Attach hidden fields to the widget submission through the editor’s hidden-field settings. |
| Email capture | The editor provides an Email field and a separate signup page in the inspected game template. |
Justuno
Connection to HubSpot
Connect customer and profile data to the available marketing/CRM destination; supported objects and mappings differ by provider.
Papa’s take
The self-service tier includes experiments without the managed-service fee.
| Editor capability | What it does |
|---|---|
| Phone field | The editor provides a Phone Number property and the inspected wheel template includes a country-aware mobile-number screen. |
| SMS capture | The wheel template separates mobile capture from email capture and includes SMS marketing consent copy, Terms and Privacy links. |
| Free text | Short Text and Long Text fields are available in the editor, alongside Date and profile properties. |
| Single choice | Radio Button and Single Select controls are available for collecting one answer. |
| Multiple choice | The field library includes Checkbox controls for selectable answers. |
| Consent checkbox | The editor exposes a Consent Checkbox and a separate SMS Opt-In Button. |
| Email capture | An Email Address field was added to an unpublished form. Required input, validation, duplicate handling and prefilling are available. |
Wisepops
Connection to HubSpot
Send contact data into your marketing stack; supported actions vary by provider.
Papa’s take
For teams buying a managed onsite program, rather than just a popup editor. Final scope needs a quote.
| Editor capability | What it does |
|---|---|
| Phone field | The form field menu includes Phone, separately from Email. |
| Free text | The question menu offers single-line Text and Multi-line text fields. |
| Single choice | Radio buttons and a Drop-down list are available in the question menu. |
| Multiple choice | The question menu includes Checkboxes for selecting multiple answers. |
| Hidden fields | Hidden field is available in the question menu for values that visitors do not enter visibly. |
| Email capture | Add an Email field to a form step. The inspected field can block addresses already collected. |
Picreel
Connection to HubSpot
Send collected contact information into the destination platform.
Papa’s take
Enough capacity for straightforward lead capture. Business adds games; A/B testing access needs confirmation.
| Editor capability | What it does |
|---|---|
| Email capture | Collect email addresses through signup forms and pass new contacts to the connected mailing list. |
| Phone field | Add a dedicated phone-number input to a popup form. |
| Free text | Add an Input Box for a visitor's written answer. |
| Single choice | Add radio buttons or a dropdown to collect one choice. |
| Consent checkbox | Add a dedicated Consent field to the form. |
| Hidden fields | Add a Hidden Field to pass a value without a visible input. |
OptinMonster
Connection to HubSpot
Native integration requires Pro or higher. Select a static list; an optional Assigned Form needs matching fields and a hubspotutk cookie. Custom-property mapping is supported; create typed properties in HubSpot first, otherwise automatically created fields are text. Campaign and coupon properties identify the source and reward. An embedded HubSpot form is a separate route with its own styling and conversion-tracking setup.
Papa’s take
Adds countdowns and advanced targeting. Renews at $870/year ($72.50/month).
| Editor capability | What it does |
|---|---|
| Email capture | Collect email addresses through signup forms and pass new contacts to the connected mailing list. |
Adoric
Connection to HubSpot
The form integration guide documents these connections.
Papa’s take
Classic plan summaries and the in-account feature matrix disagree on tier access. Shopify app pricing is a different offer.
| Editor capability | What it does |
|---|---|
| Email capture | Collect email addresses through signup forms and pass new contacts to the connected mailing list. |
Personizely
Connection to HubSpot
Connect HubSpot in Settings and add an automation to the widget form. Use Add/update contact, explicitly map form fields to contact properties, then add a list action where needed. Unmapped fields are not sent, and editor previews do not run these automations.
Papa’s take
Adds widget A/B testing and personalization; Essential has a different testing scope.
| Editor capability | What it does |
|---|---|
| Phone field | The form editor offers a Phone field. This alone does not establish SMS subscription or delivery. |
| Free text | Custom fields include text and textarea for free-text answers. |
| Single choice | Custom fields include select and radio controls for one answer. |
| Multiple choice | A multiple-choice custom field type is available. |
| Consent checkbox | Separate email marketing, SMS marketing and privacy consent fields are available.Email marketing consent · SMS marketing consent · Privacy terms consent |
| Email capture | Collect email addresses through signup forms and pass new contacts to the connected mailing list. |
How the connection changes the workflow
The entries above describe individual capabilities. These scenarios put them together: what the visitor submits, what reaches HubSpotand what should happen next. They are proposed setups using the recorded capabilities, not claims that every route was tested end to end.
A demo request that sales can act on
Ask for business email, company and one question that changes the next action: team size, current system or the problem to solve. Keep optional details out of the first step unless the sales team actually uses them. Agree the HubSpot properties and acceptable values before designing the popup.
ConvertFlow documents mapping both form fields and survey responses to HubSpot custom fields. Its preset mappings include common business contact details. That makes it a relevant candidate for qualification, but its recorded connector tier still belongs in the buying decision.
A newsletter list without pretending it is a demo form
For a simple content subscription, a contact-and-list route may be sufficient. Getsitecontrol documents static-list selection and allows contacts to be added without choosing a list. Choose the version your downstream workflow needs instead of treating list membership as an automatic side effect.
A download offer can also carry a campaign-source value. Store that useful context without promising full ad attribution: a mapped source field and a browser’s tracked history answer different questions.
A form-triggered workflow with a cookie dependency
OptinMonster documents an optional Assigned Form on its native HubSpot connector. The fields must match, and the browser must have the hubspotutk cookie for that form route. This is a material difference from merely seeing a new CRM contact.
Test the experience with tracking allowed and with cookies blocked. Check the contact record and form activity separately. If using an embedded HubSpot form instead, account for its styling and conversion tracking; the popup’s native form behavior does not automatically carry over.
Check the whole journey before launch
Use a small test campaign with addresses you control. Check the receiving record and the follow-up, not only the popup’s success message.
Test the route and plan you intend to use. A trial that exposes a connector does not establish access on a cheaper subscription. The checks below confirm the receiving result, including repeat submissions and any confirmation steps relevant to these workflows.
- Submit a new enquiry and inspect the contact’s mapped properties and types.
- Verify the intended static list or the exact form-submission activity.
- Confirm the workflow starts from the event you actually produce.
- Test cookie-blocked browsing when the selected route depends on tracking.
- Submit an existing contact and check updates, attribution and repeat follow-up.
Common questions
Can I still use HubSpot’s old pop-up forms?
HubSpot says the legacy tool has been sunset and directs users to CTAs. For a new implementation, compare the current CTA tool with an external popup editor.
Does every HubSpot popup integration submit a HubSpot form?
No. Look for an explicit form-submission route. A connector that creates a contact or adds a list membership may not produce the form activity your workflow uses.
What is the cheapest HubSpot popup integration?
Compare the required connector tier, campaign capacity and your existing HubSpot plan together. The price table shows our directory plan for each popup app, not a guaranteed minimum price for every HubSpot operation.